Omnisend Reviews & Product Details

I love how simple and intuitive Omnisend is. I value that everything can be set up with just a few clicks and is ready to edit emails. I also appreciate its ability to resolve the replacement of the confirmation email in Shopify with a few clicks, as well as creating a discount pop-up, and complete automations like welcome, abandoned cart, and abandoned checkout, all in just 2 days. The simplicity and speed to achieve things using the least possible time are very important to me. Review collected by and hosted on G2.com.

At the moment, the only thing I would add is an extra email to replace the Shipping confirmation email in Shopify, in the same way that I have the option to edit the Thank You email and replace the Shopify order confirmation. This would be a great advantage for those of us who do not use Shopify Plus. Review collected by and hosted on G2.com.

I started using Omnisend because I wanted something that didn't require hours of setup, and it delivered exactly that. Creating campaigns feels natural, the automation builder is easy to understand, and I rarely have to search around to find what I need. It's one of those tools that lets you get things done instead of getting in your way. Review collected by and hosted on G2.com.

There are a few areas where I'd like a bit more flexibility, especially when customizing reports or creating more advanced automation rules. It's not a dealbreaker, but those additions would make the platform even better as your marketing becomes more sophisticated. Review collected by and hosted on G2.com.

I appreciate software that doesn't require hours of tutorials before you become productive, and Omnisend is one of those tools. The campaign editor is intuitive, automation workflows are easy to understand, and managing subscriber lists is much less stressful than it was with other platforms I've used. Even when I need to create something new, I usually figure it out just by exploring the interface. Review collected by and hosted on G2.com.

As our database has grown, pricing has naturally become more noticeable. I understand why, but I'd love a bit more flexibility for growing businesses that aren't quite ready for the next pricing tier. Review collected by and hosted on G2.com.

I like Omnisend's simple and easy-to-use dashboard, which makes it easy to create and manage campaigns. The initial setup was pretty straightforward as well. Review collected by and hosted on G2.com.

The only issue for me is the pricing. The local competitors offer cheaper SMS options, especially for texts sent to my country. But I guess the features of Omnisend make up for the higher cost. Review collected by and hosted on G2.com.

I like Omnisend’s easy-to-use interface, email automation, and time-saving marketing tools. It saves me time with campaigns and customer follow-ups, and I value the pre-built templates and audience segmentation for creating targeted campaigns. I also like its e-commerce integrations, easier automation, and simple Shopify integration. The initial setup was fairly easy, and I use Omnisend to help improve customer engagement and sales. Review collected by and hosted on G2.com.

I find some features could be easier to customize, and I’d like more advanced, customizable reports with detailed insights into email opens, clicks, conversions, and sales to track campaign performance more effectively. A few settings also took extra time to configure during setup. Review collected by and hosted on G2.com.

I like that Omnisend makes email marketing feel simple. Setting up automations is easy, the dashboard is clean, and I can quickly see what's working without spending hours figuring things out. Review collected by and hosted on G2.com.

The biggest downside is that some advanced features can feel limited unless you're on a higher-tier plan. I'd also like to see more flexibility in customizing certain templates and reports. Review collected by and hosted on G2.com.

Ability to use dark mode preview, also the template builder is well designed. Segmentation is straight forward and price of the email/sms plans are very competitive. Support always has a correct answer for me, even with AI support tool Review collected by and hosted on G2.com.

I do not like how entering a flow to check edits or such results in having to save and close, there is no disregard changes and close. Review collected by and hosted on G2.com.

I use Omnisend for email marketing automation, and I like how easy it is to set up and manage marketing automation due to its intuitive interface. The email automation, audience segmentation, personalization, and campaign analytics features make managing customer engagement easy without much manual work. I appreciate having everything integrated into one platform, which streamlines the entire marketing process and makes the workflow efficient. Omnisend also helps ensure customers receive timely messages and allows sending more relevant and personalized content to different customer groups. Connecting necessary integrations and importing customer data was straightforward, and initial setup was fairly easy. Review collected by and hosted on G2.com.

Of the area that could be improved with the learning curve for some of the most advanced features as the number of automation work and audience segment grows, managing everything can sometimes feel a little complex. I would also like to see more flex and customization in certain automation workflows and reporting options overall. The platform is too easy to use, but making advanced features with more intuitive would make the experience even better. Review collected by and hosted on G2.com.

The biggest compliment I can give Omnisend is that I rarely have to think about the platform itself. I log in, create what I need, and everything works the way I expect. Automations are easy to maintain, campaign creation is straightforward, and nothing feels unnecessarily complicated. That's exactly what I want from software that I depend on regularly. Review collected by and hosted on G2.com.

I'd appreciate a few extra segmentation filters for building more specific audiences. The current options are good, but having more flexibility would make targeting even better. Review collected by and hosted on G2.com.

What I like best about Omnisend is how intuitive the UX is. Within 10-20 minutes you get the hang of it - which matters when you're onboarding new clients and need to move fast. The platform covers the essentials well: email sends, pop-ups, and audience analytics, all in one place. It's also more budget-friendly than a lot of the alternatives, which makes it a realistic recommendation for a lot of brands who can't afford a very pricey ESP. The customer service is helpful, I think the AI chatbot works pretty well for basic questions, too. I'd give it an 8 out of 10 overall and a 10/10 for brands on a budget - it's definitely one of the best email marketing platforms to use. Review collected by and hosted on G2.com.

The audit permission level doesn't allow you to view flow designs, which isn't consistent with how other ESPs handle it - that's kind of irritatating when auditing potential client accounts. The two-step limit on pop-ups is restrictive, and adjusting image sizes within the pop-up builder is more difficult than it should be. Also having a deliverability 'score' section from 1-100 would be great. The analytics could be improved as well, but I have faith Omnisend will make these changes overtime. Review collected by and hosted on G2.com.