Omnisend Reviews & Product Details

I just started my business in Oct of 2020 and I have gained so many email subscribers through their popup feature and also through their automation systems! I am a small boutique so customers always love a discount code. With Omnisend, I am able to send a discount code to the customer after they sign up for our newsletters/emails through the pop up feature. Another great feature I love is the automation system. You can customize each automation system to your liking! When I first started the automation, they already had a template so I did not need to make them up on my own. I was able to start out with their template and then adjust it from there! The free version does enough but I would recommend upgrading after your trial to get more helpful features! Review collected by and hosted on G2.com.

Since my business is still very small, I was not putting as much time into marketing so my sales were not great starting out so I had to downgrade back down to my free version. I am hoping after sales ramp up I can go back to using the paid version since there are more marketing options available. Review collected by and hosted on G2.com.

I like that I'm able to easily create pop-ups and emails campaigns in one place. I have used other sites that were more expensive and had less features than Omnisend so I switched over. The other site I was using didn't offer the SMS option, didn't directly connect to my site, and didn't include the ability to add pop-ups and forms to my site (which was easy to do). I also like that I'm able to easily create email campaigns without having to be knowledgeable about HTML. I'm able to add products easily and their free templates are great! My email campaigns look a lot more professional and cleaner than what I was using previously. Review collected by and hosted on G2.com.

I dislike the way you have to pay for the SMS feature. I really wish you didn't have to pay per usage, and instead you could pay a set fee for up to a certain number of SMS contacts per month. The feature for building a form was a bit confusing at first, but the video tutorials did help. Because it was a bit difficult at first, I put it off for a while. It would be better to have the ability to create a pop-up and create the workflow for it all in one place. Review collected by and hosted on G2.com.

How easy it is for me to create new forms and run the app. It's very price competitive and has great features. My favorite feature is that I can build attractive forms and emails using that templates they provide. I have used several email marketing tools and the templates provided through Omnisend have been my favorite, by far. Review collected by and hosted on G2.com.

I haven't ran into any yet, I feel if I run into any issues, I'll just reach out to support. Review collected by and hosted on G2.com.

Omnisend offers us the ability to upload a large quantity of contacts to our account and create in-depth automation workflows at a low cost. For our business, having the ability to retargeting job seekers via email on a consistent basis has been a game changer for our team. Review collected by and hosted on G2.com.

Some of the workflow features aren't as in-depth as I hoped. For example, we do a daily contact upload and there is not an option to enroll individuals in a workflow based on what they call tags. Individuals can only be enrolled via segments. This causes us to have to recreate our automation on a daily basis. Outside of this, the platform is great. Review collected by and hosted on G2.com.

The email automation setup is easy & simple to use but has so much potential to help amazing create workflows. Review collected by and hosted on G2.com.

I wish that the SMS/Text packages could be purchased in smaller increments/batches. This would help for a new store that has a tight budget & requires less SMS/Text messages. Review collected by and hosted on G2.com.

Omisend is user friendly, beautifully designed, and it's easy to navigate than some other email platforms I've used. I also like the analytics and reporting. The automation templates are helpful to get you started and the newsletter pop-up forms are not just easy to use but look modern. However, the search for better reports without upgrading like crazy was helpful in making my decision to switch. Review collected by and hosted on G2.com.

I've only been using Omnisend for a short amount of time and so far I haven't found a dislike yet. I've heard about it and was hesitant to switch over and start all over with a new service, but the free trial helped me decide that it was right. Review collected by and hosted on G2.com.

The automation emails are simple to use and the instructions are clear. I am able to customize to my liking and it syncs well with Shopify. The how to guides are easy to follow and allow me to fulfill my email marketing goals.

Although I have not used, I enjoy the chance to use A/B testing to determine the right message to send going forward.

I enjoy reading the analytics to see who opened what email, location of potential customers (who is clicking on my website and how far they get before clicking out and/or purchasing). I am able to see what sales were made from which email campaign (curated emails). I am also able to see what device is being used when customers open my emails, helping me to create emails that are aesthetically appeasing to the type of device used.

Lastly, it allows you to see your growth overtime. For example, month to month I am able to view my audience growth and sales from Shopify. Review collected by and hosted on G2.com.

I have not experienced any dislikes as of yet. I do know there are cheaper options available, but you get what you pay for and this is top notch! Review collected by and hosted on G2.com.

I like that the automation features are really easy to setup. Even a complete beginner like me can set up an automated workflow in minutes. I like that I can easily set up my brand image through the logo and footer settings. Review collected by and hosted on G2.com.

Sometimes I find the site a little difficult to navigate through in order to get the information I'm looking for. I would like an analytics screens that's a little friendlier to look at. Also would like if I got an email at the end of the day letting me know how many people subscribed to the newsletter everyday. That would be helpful. Review collected by and hosted on G2.com.

My favorite feature is Chat because getting instant help via Chat helps you learn your way through the system and keeps you hands on and sharp on your learning curve. Chat is a very important feature because instant help reinforces learning. If I get stuck, I can pose my question to Chat and get an answer within a few minutes. Often it is just that extra push that makes everything click together. Often, my helpers on Chat have given me tips on how to make my signup forms and landing pages more stylish. I really appreciate these tips as this also helps me learn better how to use the system. Review collected by and hosted on G2.com.

Sometimes it is not all that apparent how features fit together and how to navigate them together into something usable. Therefore Chat is a very important feature because instant help reinforces learning. If I get stuck, I can pose my question to Chat and get an answer within a few minutes. Often it is just that extra push that makes everything click together. Review collected by and hosted on G2.com.

A lot of other programs for e-mail marketing shut businesses in the Cannabis industry. Omnisend has given us the chance to have access to e-mail marketing which we are SO grateful for. The website has been user friendly once I've been able to try it out for a bit. The staff has checked in on us to see if we need help. 5 star rating for the omnisend staff! Review collected by and hosted on G2.com.

At first it was a little bit difficult to find certain buttons to click to get the e-mail campaigns to operate the way I needed it to. I'd also love to see a step by step video tutorial resources made to make this site user friendly. I did find some resources from the omnisend staff on youtube so thank you again for making that available for some help. Review collected by and hosted on G2.com.

What we like best with omnisend is the UX design and the consistency in the delivery to all our emial subscribers. Finding a company that has been consistent in delivery to all our subscribers is very important to us and something that we have struggled with. Omnisend has yet to let us down and for that we are super thankful. I really like the ease of inserting pictures and i love that they store a bank of pictures that we can reuse anytime we want That has been very helpful to bring up old graphics and information that we have told our customers. Review collected by and hosted on G2.com.

What we dislike with omnisend is the lack of available templates to use when crafting an email. We would like more options to choose from. I think stats could be a little better because the stats that omnisend sends us is not consistent to what our shopify store tells us. Review collected by and hosted on G2.com.

Excellent upgrade from Mailchimp. Excellent Automations options. Easy to Use, and highly trackable insights including sales information, current live view of website.

Being an e-commerce store, Omnisend is perfectly geared towards our website and our needs. Review collected by and hosted on G2.com.

Would be good to enable html code for emails especially for Shopify. Unable to disable shopify notifications and it would be rather frustrating as a customer to receive several emails - i.e. 1 automated via Shopify (unable to disable) and a second one from Omnisend.

Further customisation options - more templates. Review collected by and hosted on G2.com.

I like how Omnisend is literally a one stop shop. I can send automations, create campaigns, and newsletters!

The data is also very easy to read and understand.

I had an issue connecting my newsletter (on my end) and customer service was very responsive and followed up to make sure my issue was resolved. Review collected by and hosted on G2.com.

I am new to Omnisend as of now there are no downsides. Review collected by and hosted on G2.com.

Ease of use and set-up. No tech skills needed! I love all of the different automations, drag and drop tools, and the ability to use code where needed. It's perfect for Shopify! Review collected by and hosted on G2.com.

Not as useful for other projects of mine that are not easily integrated with Shopify. Review collected by and hosted on G2.com.

the pick items functionality and the templates Review collected by and hosted on G2.com.

I have to create my own segments, maybe the best is to make an automatic segmentation application. I don't like at all the charge sms prices. I would like to be free to send sms without charging, and pay after I send my sms. Review collected by and hosted on G2.com.

Analytics & Live View. I love seeing how each campaign performed and the charts which show a clear visual of store purchases that were the result of our newsletter clicks. Review collected by and hosted on G2.com.

I wish there were more font options available, or the ability to customize/upload fonts. Review collected by and hosted on G2.com.

Intuitive interface makes it easy to set up and start sending key streams of automated emails to keep customers engaged and returning.

Predefined automation flows make sense for retail but can be easily tailored to your vertical. Popular automations include Birthday, Re-engagement, Thank You's, Rate your experience, and reviews.

Supports SMS (which I don't use yet)

Campaigns can be set up to cross promote on Facebook

Email templates are easy to build. There are pre-built templates and themed templates

I like the Booster option for each campaign

I like how easy it is to A/B test emails Review collected by and hosted on G2.com.

The email template catalog could include a greater selection of options. The selection of themed templates are also limited, and frankly, not that exciting

Better options for branding are welcome

Audience segmentation is not intuitive and not as flexible as I would like. For example, if I create a segment, I want to be able to suppress certain emails from that segment on an individual basis without have to create a new segment.

the Boolean feature should support more granularity with the and/or function Review collected by and hosted on G2.com.

1. Its easy to use

2. Product picker is an amazing tool

3. One of the best support chat i have ever encountered (answers quickly, always happy, good at explaining, finds solutions and always end with a funny gif) Review collected by and hosted on G2.com.

Sometimers (a bit to often) the product picker wont work until i have erased cashe/cookies. Have lost my progress sometimes because of this problem.

I also wish that the product prices could be updated with a simple click.

And i would like to see what types of products is sold for each mail. Review collected by and hosted on G2.com.

email marketing automation and the sms text messaging. I love how it shows the ppl who signed up that day, or any given day. It has great reporting. The back office is easy to understand. I love how it shows the number of sales as well. So many things. I love how there is an exit feature once someone makes a purchase. This way aren't included in emails that they've already passed. Review collected by and hosted on G2.com.

ummm the previews. On the automation email preview, the preview is so enlarged that its not a good example of the email itself. I ended up looking at the email from my phone to get a better picture of the preview. Review collected by and hosted on G2.com.

I have switched back n forth between a few email providers trying to find the right one to fit my needs after about 2 months and trying different ones I came right back to Omnisend each time I find it user friendly. A lot easier for me to navigate and understand how to use the features provided. Other ones I could not understand how to work certain things tech-wise and was very frustrated with omnisend I'm not flustered I can easily compile my emails and understand my steps with each email I do. Review collected by and hosted on G2.com.

So far nothing I wish you guys would offer a trial for the upgraded version just to see. I just upgraded for the month cause I would like to test the other features now I only have an email list of 25 people since I recently just launched. Review collected by and hosted on G2.com.