---
title: Omnisend Reviews
meta_title: 'Omnisend Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 1252 reviews by the users' company size, role or industry
  to find out how Omnisend works for a business like yours.
aggregate_rating:
  rating_value: 4.6
  review_count: 1252
  scale: '5'
date_modified: '2026-08-07'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---


# Omnisend Reviews
**Vendor:** Omnisend  
**Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)  
**Average Rating:** 4.6/5.0  
**Total Reviews:** 1,252
## About Omnisend
Omnisend is an all-in-one marketing platform tailored for busy shop owners who have enough adventure in their ecommerce business already. You will find this platform refreshingly boring, in the best way possible. Offering the powerful features of an advanced marketing tool, but without the steep learning curve, Omnisend delivers an exceptional user experience for experts and rookies alike. Omnisend empowers online merchants to grow their businesses by building strong, personalized connections with their audience. Designed to save you time and increase your sales, it integrates directly with the most popular ecommerce platforms, allowing you to create beautifully designed email campaigns, send timely SMS messages, and automate repetitive marketing tasks effortlessly. It doesn’t matter if you’re just starting your business or already have a big operation — Omnisend grows with you, offering tools to help you engage your audience, improve retention, and drive consistent sales. Try out Omnisend and see for yourself how boring and adventureless (in the best way possible) your email marketing can be. - Send newsletters and targeted campaigns Create beautiful, shoppable emails using our intuitive drag-and-drop email builder and a variety of ready-made email templates. Add coupon codes, automatically pick &amp; insert products and automatically resend campaigns to the non-openers — all without any tedious manual work! - Drive sales on autopilot with ecommerce automations Win (back) lost sales with pre-built workflows for cart abandonment, welcome series, transactional emails and more. Get pre-built, revenue-generating automations running in minutes or build your custom workflows using our no-code, drag-and-drop Automations Editor. - Improve your targeting with unlimited segmentation Segment your customers based on their shopping behavior as well as other properties to improve conversions with well-targeted, personalized emails and texts. Create segments for high-value customers, for specific category/product shoppers or those that need to be reengaged and personalize your messaging. - Combine email with SMS and more channels Add SMS and push notifications right next to your emails using the same platform and provide a consistent, omnichannel customer experience. Save time and costs — there’s no need to pay for separate email, SMS, and push apps anymore! - Build your email &amp; SMS lists Collect new subscribers using our mobile-friendly, fully customizable forms. Choose from popups, signup boxes, landing pages, or a Wheel of Fortune to seamlessly collect email and/or SMS opt-ins. Capture your visitors with exit-intent forms and improve popup engagement using form targeting options, all available within Omnisend. - Automate content, personalization &amp; targeting with AI Generate on-brand email copy, subject lines, and preheaders in seconds. Personalize messages based on behavior, recommend products automatically, and build smart segments using AI-powered tools like churn prediction, RFM analysis, and high-value customer detection – all without manual effort. - 24/7 support We give you stellar support and helpful advice anytime you need it. We’re available 24/7. Start using Omnisend for free, upgrade anytime! Omnisend invites Freelancers and Agencies to join the Omnisend partner program. This program is created to help Freelancers and Agencies accelerate their growth, win more clients and receive industry leading revenue share for referred and managed accounts. Check the link and join the program: https://www.omnisend.com/partners/



## Omnisend Pros & Cons
**What users like:**

- Users enjoy the **ease of use** of Omnisend, simplifying multichannel marketing with intuitive automation and integrations. (202 reviews)
- Users praise the **excellent support** , highlighting both AI and human assistance as invaluable resources. (115 reviews)
- Users commend the **excellent customer support** from both AI and human representatives at Omnisend. (109 reviews)
- Users appreciate the **automation and ease of use** in Omnisend, streamlining their multichannel marketing efforts effectively. (108 reviews)
- Users value the **automation capabilities** of Omnisend, enabling effortless, personalized multichannel marketing campaigns for effective customer engagement. (98 reviews)
- Intuitive (90 reviews)
- Easy Setup (85 reviews)
- Integrations (71 reviews)
- Features (70 reviews)
- Easy Integrations (65 reviews)

**What users dislike:**

- Users express frustration with the **limited features** of Omnisend, hindering their ability to fully utilize the platform. (60 reviews)
- Users find the **missing features** in Omnisend disappointing, especially in email personalization and pop-up capabilities. (60 reviews)
- Users find the pricing of Omnisend to be **expensive and inflexible** , especially during peak seasons and with accumulated contacts. (40 reviews)
- Users express frustration with **limited customization** options in Omnisend, hindering unique designs and targeted campaigns. (33 reviews)
- Users feel **limited by the templates** in Omnisend, restricting their creativity and ease of navigation. (33 reviews)
- Limitations (29 reviews)
- Users find the **learning curve challenging** , with complexities in workflow duplication and understanding automations versus forms. (28 reviews)
- Users feel there are **limitations in email customization options** , making design and integration challenging without coding skills. (27 reviews)
- Template Issues (25 reviews)
- Users find the **email editor unintuitive** and suggest improvements for features and customization options. (24 reviews)

## Omnisend Reviews
  ### 1. Great returns for ecommerce customers, and easy to use interface.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Megan J. | Customer Success Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 17, 2025

**What do you like best about Omnisend?**

The platform offers low fees and an intuitive interface that is simple to learn and use. We have experienced excellent results with e-commerce automations after implementing Omnisend for both WordPress and Shopify integrations. The customer support has been outstanding. We regularly recommend this product as our preferred solution for all our ecommerce clients.

**What do you dislike about Omnisend?**

Limited cellular/ sms support in South africa.

**What problems is Omnisend solving and how is that benefiting you?**

Omnisend is solving ecom automations for our customers, and giving them good returns for a low fee. The interface is also easy to use for standard mailers.

**Official Response from Matija Lesko:**

> Thank you for your thoughtful review and continued trust in recommending Omnisend to your e-commerce clients. We’re thrilled to hear our automations and ease of use are delivering strong returns. We’ve taken note of your feedback on SMS support in South Africa and truly appreciate you flagging it as we work on broadening access.

  ### 2. Effective Automation, Needs Better Customization

**Rating:** 3.5/5.0 stars

**Reviewed by:** Patrice C.

**Reviewed Date:** December 21, 2025

**What do you like best about Omnisend?**

I like the features such as the push notifications and the email boost. It's nice that it sends out to customers to allow notifications from us, and if they don't open the email the first time, it boosts like a couple of days later.

**What do you dislike about Omnisend?**

I think the backend is kind of plain and the templates for emails don't allow for a lot of customization. It wasn't easy at all and Omnisend didn't provide much hands-on guidance.

**What problems is Omnisend solving and how is that benefiting you?**

Omnisend helps automate my email marketing, sending notifications and boosting unopened emails after a few days.

**Official Response from Matija Lesko:**

> Thank you for sharing your feedback. We’re glad features like push notifications and email boost are helping you automate follow-ups and stay connected with customers more effectively. We appreciate your notes about template customization and onboarding guidance, understanding where more flexibility or clarity is needed helps us continue improving the experience as your marketing grows.


  ### 3. Everything is perfect

**Rating:** 5.0/5.0 stars

**Reviewed by:** Esra G. | Digital Marketing Specialist, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 24, 2025

**What do you like best about Omnisend?**

Whenever I don't understand something, I can find solutions in support articles. If I can't find a problem there, I can handle it all with the chatbot. Beyond AI support, the other real support staff are also very attentive and focused on solving the problem. With Omnisend, I can do everything.

**What do you dislike about Omnisend?**

Email design could be made a little more aesthetically pleasing. Sometimes I have to use HTML/CSS code because I can't design the email I want.

**What problems is Omnisend solving and how is that benefiting you?**

I can reach everyone I want, from my users who abandoned their cart to my users who only subscribed to my newsletter.

**Official Response from Matija Lesko:**

> Thank you for your feedback. We’re happy to hear that Omnisend helps you reach every segment of your audience and that our support — both articles, AI, and staff, has been valuable to you. We’ve noted your input on email design flexibility and will continue improving so you can create exactly what you need with less effort.

  ### 4. excellent service for newsletter campaigns

**Rating:** 4.5/5.0 stars

**Reviewed by:** Gion S. | merchant, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 29, 2025

**What do you like best about Omnisend?**

Since I have my e-commerce site, Omnisend has helped me a lot to make myself known to my customers, very intuitive and customizable, I have tried other services but I have always returned to Omnisend because it is the most complete

**What do you dislike about Omnisend?**

maybe the price, the free version helps you a lot to make yourself known to customers, then when they become many, you have to activate a plan because the number of users and emails to send increases

**What problems is Omnisend solving and how is that benefiting you?**

It allows me to increase the number of customers and communicate discounts and offers to them

**Official Response from Matija Lesko:**

> Thank you for your thoughtful feedback. We’re glad Omnisend is helping you connect with your customers, increase your reach, and communicate offers effectively. We understand pricing is a consideration as your list grows, and we’re committed to providing features and support that match the value of your growing business. Your success is at the heart of what we do.


  ### 5. Seamless Shopify Integration with Awesome Sales Tracking

**Rating:** 4.5/5.0 stars

**Reviewed by:** Samuel Essien Digital Marketing Growth Hacking L. | Digital Marketing Executive, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 19, 2025

**What do you like best about Omnisend?**

It integrates seamlessly with Shopify. It even tracks user activity and reports sales. It is easy to use and has many features. Awesome.

**What do you dislike about Omnisend?**

I honestly don't know any downsides of using it. It is awesome.

**What problems is Omnisend solving and how is that benefiting you?**

In the past, I had to track user activity on my site manually. With Omnisend, things are much easier for me. Now, I can measure more in less time. Omnisend saves me time.

**Official Response from Matija Lesko:**

> Thank you for the positive review. We’re glad the seamless Shopify integration, user activity tracking, and easy-to-use features are helping you work more efficiently and gain clearer insight into what drives your sales. It’s great to hear Omnisend is saving you time and supporting your ongoing growth.

  ### 6. Efficient Email Automation, Needs Better Support

**Rating:** 4.5/5.0 stars

**Reviewed by:** patricia l.

**Reviewed Date:** November 22, 2025

**What do you like best about Omnisend?**

I really appreciate how Omnisend is user-friendly and automates everything. It significantly saves me time, keeps all my tasks organized, and enhances my ability to connect with customers more efficiently. I specifically value the automation workflows and email templates, which are essential features for my email marketing needs. Switching from Klaviyo to Omnisend was easier because Omnisend is more user-friendly, providing a seamless setup experience.

**What do you dislike about Omnisend?**

The customer service could be more organized. It’s challenging to resolve issues when each person provides different incorrect advice.

**What problems is Omnisend solving and how is that benefiting you?**

I find Omnisend user-friendly and automated, saving me time and organizing my email marketing. It enhances my customer connections efficiently.

**Official Response from Matija Lesko:**

> Thank you for sharing your experience. It’s great to hear that Omnisend’s automation workflows and intuitive setup have made your email marketing more efficient, especially after switching from Klaviyo. We also appreciate your honest feedback about support. Ensuring consistent, accurate guidance is a priority for us, and we’re strengthening our processes to provide a smoother experience as you scale.


  ### 7. Affordable and Easy to Start, but Missing Some Key Features and Integrations

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Furniture | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 16, 2026

**What do you like best about Omnisend?**

Cheaper alternative to Klaviyo. Fairly easy to set up and get started.

**What do you dislike about Omnisend?**

Missing features and integrations that are available on Klaviyo and other ESPs.

**What problems is Omnisend solving and how is that benefiting you?**

Email marketing and SMS marketing.

**Official Response from Matija Lesko:**

> Thanks for the honest feedback! We're glad the pricing and setup experience worked well for you. We know feature depth matters, especially when comparing platforms, and we're constantly evolving our capabilities based on feedback like yours. If there are specific integrations or features you'd find most valuable, our team would genuinely appreciate hearing about them. We're here to support your email and SMS efforts as we continue building.

  ### 8. User-Friendly Automation with Intuitive Tools, Minor Analytics Delays

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 01, 2025

**What do you like best about Omnisend?**

I really like how easy it is to build automated flows without needing to code or hire extra help. The email editor is intuitive, the templates look professional, and the segmentation tools make it simple to send relevant content that actually converts.

**What do you dislike about Omnisend?**

Sometimes the analytics take a bit of time to load, and it would be great if A/B testing and automation reports were a bit more detailed — but overall, it’s one of the most user-friendly platforms I’ve tried.

**What problems is Omnisend solving and how is that benefiting you?**

Omnisend helps me save time and stay consistent with my email marketing. I can easily automate welcome flows, post-purchase sequences, and campaigns without needing an agency or extra tools. It keeps everything — from signup forms to segmentation — in one place, which means I can focus on growing sales instead of managing tech. It’s made my communication with customers smoother and my revenue more predictable.

**Official Response from Matija Lesko:**

> Thank you for the thoughtful feedback. We’re glad Omnisend helps you streamline your marketing, save time, and stay consistent while focusing on growth. We appreciate your note about analytics and reporting — we’re continuously improving these areas to better support data-driven decisions. Your success is what drives us forward, and we’re honored to be part of your journey.


  ### 9. Seamless Shopify Integration and Great Templates, but Needs More Email Customization

**Rating:** 5.0/5.0 stars

**Reviewed by:** Robert H. | CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 16, 2025

**What do you like best about Omnisend?**

I love how easy it integrates with Shopify. I love the setup and ease of the user interface. I was very impressed with the templates that were available "right out of the box." I love the reporting which shows me how much is made from each email. I have not used it yet, but I am excited to use the dynamic email feature.

**What do you dislike about Omnisend?**

I would like a little more control over what the email templates look .

**What problems is Omnisend solving and how is that benefiting you?**

They are solving the problem of allowing me to send emails to my clients with dynamic content, sale items, and useful information. I also use the wheel of fortune to provide discounts for my first time shoppers.

**Official Response from Matija Lesko:**

> Thank you for your feedback — we’re glad Omnisend’s Shopify integration, user-friendly interface, and ready-to-go templates are working well for you. It’s great to hear the reporting helps you track performance clearly.

We appreciate your input on email customization. It’s an area we’re continuing to improve, and your feedback is valuable as we shape future updates.

Thanks again — we’re excited for you to explore dynamic content and are here to support your continued growth. 

  ### 10. It’s very easy to learn how to use the tool with all its features.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Mariano M. | Especialista en marketing digital, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 25, 2025

**What do you like best about Omnisend?**

The best thing about Omnisend for me is the form creation and how they connect with the website, whether through popups or shortcodes. It’s very easy to create any template depending on what you need.

**What do you dislike about Omnisend?**

The downside, I think, is that there are too many features and different panels. Still, once you learn them, everything is easy to use, but at the beginning it’s a bit hard to find what you need.

**What problems is Omnisend solving and how is that benefiting you?**

Email automation for people who want to schedule an audit with me.

**Official Response from Matija Lesko:**

> Thanks for your thoughtful review. It’s great to hear Omnisend is helping you manage form creation and email automation effectively. We know the platform has a lot to offer, and we appreciate your note on the initial learning curve — it’s something we’re always working to simplify. Supporting your business growth with smart, effective tools is what we’re here for.

  ### 11. Excellent platform with fast support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 16, 2025

**What do you like best about Omnisend?**

I’ve been using Omnisend for over a year now, and it’s been a great experience. The platform is easy to use and has everything I need for email marketing. What really stands out is their fast and friendly support - any time I’ve had a question or issue, the team responds quickly and helps resolve it right away. I definitely recommend it!

**What do you dislike about Omnisend?**

So far, I’ve been fully satisfied with Omnisend.

**What problems is Omnisend solving and how is that benefiting you?**

It has helped me to stay connected with my audience without spending hours on manual work. The templates save a lot of time, and everything is simple to set up, I can focus more on creativity and less on technical details.

**Official Response from Matija Lesko:**

> Thank you for your continued trust over the past year. We’re glad Omnisend is helping you streamline your marketing while staying focused on what matters most — your audience and creativity. We’re here to support your continued growth every step of the way.


  ### 12. Easy setup and integration with shopify. I had my fist email campaign sent within one hour of setup.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Ray C. | REALTOR®, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 24, 2025

**What do you like best about Omnisend?**

I’ve found Omnisend to be really easy to set up and use, even as a first-time user. The platform feels intuitive and is packed with features—even the free version offers plenty to work with. I especially like how simple it is to build out templates and forms; you don’t need to be super technical to create something professional.

**What do you dislike about Omnisend?**

What I don’t love is the AI support. It tends to loop you around without giving you a real solution. I ran into a verification issue and, after going in circles, eventually just gave up. A human touch here would make a big difference.

**What problems is Omnisend solving and how is that benefiting you?**

keeps my email on brand and saves me time with setup so i can get more mail sent out.

**Official Response from Matija Lesko:**

> Thank you for highlighting how quickly you were able to set up and send your first campaign. We’re glad Omnisend’s templates, forms, and intuitive design are saving you time and helping you keep your emails on brand. We also appreciate your honest feedback on AI support — finding the right balance between automation and a human touch is important, and your input helps us improve. Supporting your growth will always be our focus.

  ### 13. Excellent & constantly improving ESP

**Rating:** 5.0/5.0 stars

**Reviewed by:** Indrė Ona B. | Agency Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 17, 2025

**What do you like best about Omnisend?**

I have to say - Omnisend customer support is one of the best you'll be able to find. Fast, proactive, will help you find a solution in minutes. 
Love the new interface, reporting system, amazing price and quality balance.

**What do you dislike about Omnisend?**

I lack the ability to delay emails in automations until a specific date, but can work around with campaigns setup. 
Would love to have instant mobile version preview while editing.

**What problems is Omnisend solving and how is that benefiting you?**

This is one of the main email service providers I use for my clients to achieve best results.

**Official Response from Matija Lesko:**

> Thank you for sharing your experience and feedback. We’re glad Omnisend continues to deliver the results and reliability you need for your clients, and we’re especially proud that our support team has made a strong impression. We’ve noted your suggestions on automation delays and mobile previews — these insights help us shape a better platform for everyone. We look forward to continuing to support your success.


  ### 14. Absolutely Love This Software!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 21, 2025

**What do you like best about Omnisend?**

One of the things I appreciate most about Omnisend is how much valuable analytics it offers. Those insights make it easier to understand customer behavior and make smarter, data-driven business decisions.

**What do you dislike about Omnisend?**

I find that there are too many pop-ups when logging into Omnisend, which can interrupt the workflow. Additionally, there have been a lot of platform updates and changes lately, making it a bit challenging to keep up with the new interface.

**What problems is Omnisend solving and how is that benefiting you?**

Omnisend helps me automate email marketing and customer communication, saving time and ensuring consistency. The integrated analytics and reporting tools make it easy to understand performance and optimize campaigns based on real data.

**Official Response from Matija Lesko:**

> Thank you so much for the kind words — we’re thrilled to hear Omnisend’s analytics are helping you make smarter, data-driven decisions. That’s exactly what we aim to empower with every campaign. We also appreciate your honesty about the pop-ups and recent interface updates. We’re constantly improving the platform, and your feedback helps us strike the right balance between innovation and ease of use.

  ### 15. Great product but needs a little work

**Rating:** 4.0/5.0 stars

**Reviewed by:** Reginald A. | Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 17, 2025

**What do you like best about Omnisend?**

I appreciate the range of options Omnisend provides for generating leads and building a new email list.

**What do you dislike about Omnisend?**

The Facebook integration does not work ever. I have not had a chance to integrate Facebook no matter how many times I have tried. I have not found a way to automatically create automations that send emails automatically to keep our store at the top of mind for customers.

**What problems is Omnisend solving and how is that benefiting you?**

I am not aware of any problems that Omnisend is currently solving, but I do realize that they add new features all of the time.

**Official Response from Matija Lesko:**

> Thank you for sharing your feedback. We’re glad Omnisend’s lead-generation tools are helping you grow your email list. We’re sorry to hear about the challenges with Facebook integration and automations — our support team would be happy to take a closer look and help get everything working properly. Please feel free to reach out via the in-app chat or at support@omnisend.com so we can assist.


  ### 16. Versatile Templates and Daily Webinars Make Omnisend Stand Out

**Rating:** 4.5/5.0 stars

**Reviewed by:** Leslie M. | Account manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 18, 2025

**What do you like best about Omnisend?**

Omnisend gives you options for webinars daily as well as having multiple templates to use.

**What do you dislike about Omnisend?**

Omnisend no longer offers reviews, which was actually one of the main reasons I decided to sign up for the service in the first place.

**What problems is Omnisend solving and how is that benefiting you?**

This tool enables us to send emails to all of our customers simultaneously.

**Official Response from Matija Lesko:**

> Thank you for the feedback. We’re glad the daily webinars and wide range of templates are useful for your team. We understand your disappointment about reviews no longer being available — this was a difficult decision, and we’ve shifted our focus toward strengthening the full omnichannel experience across email, SMS, and other touchpoints to help you drive more consistent customer engagement. We appreciate you sharing what mattered most to you.


  ### 17. Effortless Store Switching and Templates, But Pricey

**Rating:** 4.0/5.0 stars

**Reviewed by:** Marie-Blanche D. | Graphiste indépendant, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 31, 2025

**What do you like best about Omnisend?**

That we can switch between stores and copy paste flows and templates.

**What do you dislike about Omnisend?**

It is a little expensive. The email builder is not as easy to use as the one in Yotpo. It would be nice to be able to drag items in the layout.

**What problems is Omnisend solving and how is that benefiting you?**

THe way we can switch between store and copy paste the flows and campaigns are game changer.

**Official Response from Matija Lesko:**

> We’re grateful for your honest feedback and happy to know Omnisend helps you manage multiple stores efficiently. The ability to reuse flows and campaigns is designed to give you time back to focus on growth. We appreciate your insights on pricing and usability — our team is continuously working to deliver more value with every update.


  ### 18. Great Platform, but has its' faults

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sarah G. | Entrepreneur, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 17, 2025

**What do you like best about Omnisend?**

Chat availability 110% 👍🏻👍🏻👍🏻👍🏻👍🏻

Patience (I was pretty difficult at times due to 'what do I dislike about Omnisend'  110% 👍🏻👍🏻👍🏻👍🏻👍🏻

Follow the sun chat 110% 👍🏻👍🏻👍🏻👍🏻👍🏻

I got £75 back in sales as soon as my automations were set up 👍🏻👍🏻👍🏻👍🏻👍🏻

After reading my 'what I don't likes', you might ask why I stayed with them. Well after my initial experience, I did shop around. Of all the email marketing companies out there, not one of them has it all, so you could say Omnisend has more positives weighed up with cost and willingness to agree to a discount to ease my frustrations. 

I did end up in tears yesterday when my payment went though without me entering my card details, but I am assured that today Thursday 17th August 2025, it will be adjusted as per, Kosta, the managers promise.

Update: Kosta has resolved the issues to my 100% satisfaction. Many thanks to all involved.

**What do you dislike about Omnisend?**

I moved to Omnisend after a Partner migrated me there due to frustrations with customer service availability and abandoned cart automation faults on another platform. 

Omnisend have some massive faults, and they are as follows: 

1) Complicated pricing structure. I get that you gauge pricing by subscribers, but you have an unnecessary way of going about your pricing making it complicated for the user (who is not an expert remember). Whether you agree or disagree, I'm just telling you about *my* experience.  

2) When I first paid for a plan, it became apparent that the pricing was misleading. It states clearly it is $14 a month. It states that this is a 30% discount, but what it doesn't make it easy to understand is that it doesn't stay at $14, you should be clearer about what the price actually goes up to. So I asked for a refund, they refused at first but decided the now bear with a sore head customer would be best off with the refund, so thank you for that.

3) I was given a discount code - following this experience - to use (I wasn't told I couldn't use it in the traditional way ie entering it in as a coupon at the checkout), so when I clicked the upgrade button, it took a payment WITHOUT ME EVEN PUTTING MY CARD DETAILS IN (this is really bad and you should change this immediately), meaning there was no way for me to put my coupon in. 

Needless to say ..... (see what I like about Omnisend) ...

**What problems is Omnisend solving and how is that benefiting you?**

Automated workflows to increase revenue.

**Official Response from Omnisend Support:**

> Thanks so much for your candid and thoughtful review. We know the start wasn’t smooth, and we truly appreciate you sticking with us while we worked things through. It’s rewarding to hear that our team’s patience, around-the-clock support, and follow-through made the difference. We’re actively working to simplify areas like pricing and checkout flow — and your feedback is helping shape those improvements. We’re committed to making sure the positives only grow from here.

  ### 19. Easy to Use, Feature-Rich, and Free to Start

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 03, 2026

**What do you like best about Omnisend?**

Easy to use, easy to understand, and its features, you can start for free.

**What do you dislike about Omnisend?**

SMS is more expensive than some platforms, but no problem i use email more

**What problems is Omnisend solving and how is that benefiting you?**

I own my business in Nigeria, a lot of features are often not available to us, i am glad omnisend is different.

**Official Response from Matija Lesko:**

> Thank you for sharing your experience. We’re glad Omnisend is easy to use, accessible, and available where many tools aren’t, giving you the flexibility to start for free and grow at your own pace. Supporting businesses globally with reliable email marketing tools is a big part of helping long-term growth, wherever you’re based.

  ### 20. Effortless Integration and Outstanding Support

**Rating:** 4.0/5.0 stars

**Reviewed by:** Silvia A. | Ecommerce Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 03, 2025

**What do you like best about Omnisend?**

Simple to use, innovative, simple connection with Shopify

**What do you dislike about Omnisend?**

The customer care is not will instructed and they do thing without asking

**What problems is Omnisend solving and how is that benefiting you?**

A platform easy to use and easy to integrate, with a lot of feature and that does not cost a lot.

**Official Response from Matija Lesko:**

> Thank you for sharing your thoughts. We’re pleased that Omnisend’s simplicity, innovative tools, and Shopify connection are making your marketing easier to manage. We also appreciate your feedback on support, clarity and communication are priorities for us, and we’ll keep working to make every interaction a positive one as your business grows.

  ### 21. Excellent Tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jair G. | Creative Director, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 10, 2025

**What do you like best about Omnisend?**

Omnisend is very easy to use, with templates in automations and email designs. Its interface is intuitive, the support is excellent, and the integration with my store was immediate. It is a fundamental tool for growing in e-commerce. We have had follow-up from Miss Melanie Corea Guerra, who has guided us from the beginning on how to manage the platform and how to use it in the best way for our e-commerce.

**What do you dislike about Omnisend?**

I would like you to constantly update the templates.

**What problems is Omnisend solving and how is that benefiting you?**

Automations and better implemented segmentation

**Official Response from Matija Lesko:**

> Thank you for such a detailed and thoughtful review! We’re thrilled to hear Omnisend has been easy to use, quick to integrate, and a strong foundation for growing your e-commerce. It’s wonderful to know that the automations, templates, and segmentation tools are making a difference, and that our team’s guidance has been helpful from the start. We also hear you on updating templates more frequently — your feedback helps us focus on what matters most for your experience.


  ### 22. Vicetect Merchants On Omnisend

**Rating:** 5.0/5.0 stars

**Reviewed by:** Songezo M. | Founder &amp; CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 25, 2025

**What do you like best about Omnisend?**

I appreciate the automation features and the pop-up campaigns. The creative user interface stands out to me, and I find it very useful that I can connect multiple apps, including social media, to my campaigns.

**What do you dislike about Omnisend?**

The less than available options to send campaigns via WhatsApp

**What problems is Omnisend solving and how is that benefiting you?**

I appreciate how this tool helps me save time on email marketing. It streamlines the process, allowing me to focus on other important tasks while still reaching my audience effectively.

**Official Response from Matija Lesko:**

> Thank you for sharing such thoughtful feedback. We’re glad Omnisend is helping you save time and simplify your marketing efforts with automation and integrations. We appreciate your note on WhatsApp. Expanding our messaging channels is part of our roadmap, and we look forward to bringing more options to support your outreach strategy. Your growth is our focus, and we’re grateful to be part of your journey.

  ### 23. Confusing at first, but once I learnt how to use Omnisend it became pretty simple.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Cameron W. | Email Marketing Strategist, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 29, 2025

**What do you like best about Omnisend?**

Deliverability; speed; helpful support team

**What do you dislike about Omnisend?**

Email design tool is slightly frustrating that it defaults to 24 padding when uploading images; segmentation is confusing but it works i guess, analytics could be more insighful, I also don't like the setup of the email buttons, if you want to use more that three buttons, at least two of them have to be the same colour becuase of the way primary/secondary/tertiary buttons are set up, if each button was able to be customised that would be better.

**What problems is Omnisend solving and how is that benefiting you?**

Email deliverability and segmentation

**Official Response from Omnisend Support:**

> We’re happy to hear that once you got familiar with Omnisend, it became simple to use and that deliverability and support have stood out for you. At the same time, thank you for sharing detailed thoughts on segmentation, design padding, and button customization. Feedback like this is invaluable in helping us prioritize improvements. Please feel free to pass along any specific ideas to our support team — we’re always listening and aiming to make your workflow smoother.

  ### 24. Omnisend Delivers Ease, Features, and Fast Support—Just Missing a Built-In Countdown

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 04, 2025

**What do you like best about Omnisend?**

I have used quite a few email marketing sites at different jobs, but Omnisend is definitely my favorite! The ease of use and number of features included are huge bonuses. They also have wonderful customer support that gets back to us super quickly.

**What do you dislike about Omnisend?**

I don't have any major complaints about Omnisend. I do wish that it had a built in timer/countdown feature for emails, but using a third party and entering the html works fine.

**What problems is Omnisend solving and how is that benefiting you?**

Omnisend helps us schedule emails ahead of time and keeps track of all of the email statistics!

**Official Response from Matija Lesko:**

> Thank you for the detailed review and your trust in Omnisend! We’re so glad our ease of use, features, and responsive support are helping you manage campaigns efficiently. Your feedback on countdown timers is appreciated — continuous improvement is how we help businesses like yours grow even stronger.


  ### 25. User-Friendly Platform with Impressive Features

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Food Production | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 14, 2025

**What do you like best about Omnisend?**

Omnisend is quite user-friendly. I appreciate the range of options available and the helpful feedback it provides.

**What do you dislike about Omnisend?**

I haven't yet taken the time to fully explore the AI features, and my only issue so far has been with the updates that were introduced. I'm sure these changes are beneficial, but I simply haven't dedicated the time to learn about all the new features.

**What problems is Omnisend solving and how is that benefiting you?**

I appreciate that I can send promotional products in a visually appealing way, and I find the overall look to be nice and refreshing.

**Official Response from Matija Lesko:**

> Thank you for sharing your experience. We’re glad Omnisend’s user-friendly setup and range of features are supporting your marketing efforts. We understand that new updates can take time to explore, and we’ll continue providing clear guidance so you can get the most value from the platform as you dive in.


  ### 26. Omnisend has grew my email list

**Rating:** 5.0/5.0 stars

**Reviewed by:** Customer C. | Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 19, 2025

**What do you like best about Omnisend?**

I love the many features of Omnisend, it keeps my store running smoothly with email campaigns, automation and AI generated content when I don't know how to emphasize on my email campaigns. I love the customer service and prompt responses, never switching.

**What do you dislike about Omnisend?**

The only thing I dislike about Omnisend will be that it's not mobile friendly when creating email campaigns.

**What problems is Omnisend solving and how is that benefiting you?**

It's helping me solve the ease of my website, it integrates seamlessly with Shopify which I love.

**Official Response from Matija Lesko:**

> Thank you for your review. It’s great to hear that Omnisend is supporting your store with campaigns, automation, AI content, and seamless Shopify integration. We’re also glad our support team is meeting your expectations. Your feedback about mobile editing is valuable, and we’ll continue improving to ensure the best experience across all devices.


  ### 27. Effortless Setup and Clean Interface, Minor Customization Limitations

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Primary/Secondary Education | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 19, 2025

**What do you like best about Omnisend?**

It’s just really easy to use. I can set up campaigns, automations, and reports in minutes without having to dig through complicated settings. The interface feels clean and logical.

**What do you dislike about Omnisend?**

There’s nothing major to complain about—occasionally, I do wish the customization options were a bit more extensive. However, that’s a minor compromise considering how straightforward it is to set up and operate everything.

**What problems is Omnisend solving and how is that benefiting you?**

This platform really streamlines my workflow by automating emails and handling list management all in one place. I no longer need to switch between different tools or send campaigns manually - everything operates seamlessly behind the scenes.

**Official Response from Matija Lesko:**

> We’re glad to hear Omnisend is helping you work smarter and more efficiently across campaigns, automations, and reporting. Your note about customization is appreciated — our support team would love to understand your needs more deeply, as this insight helps us improve the platform for you and others. Feel free to reach out anytime via in-app chat or support@omnisend.com.


  ### 28. Omnisend is a breath of fresh air

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nay M. | Photographer, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 24, 2025

**What do you like best about Omnisend?**

I've used a lot of email platforms, but Omnisend has been the easiest and most aesthetically pleasing thus far. Integration with my Shopify account and uploading contacts were fast, and I love the recommended automations. Creating campaigns has also been a breeze, and I love the ease of the drag and drop and the implementation. I've been using it every day to schedule campaigns and check the analytics of previous campaigns and active automations.

**What do you dislike about Omnisend?**

I tried to use the live chat feature when I had a quick question, but kept getting routed between logging in and the support page. I used the email option instead and received a quick response.

**What problems is Omnisend solving and how is that benefiting you?**

It solves my problem of collecting contacts who visit my site, searching for email templates, and overall automation for clients interacting with my site.

**Official Response from Omnisend Support:**

> Thank you for such a thoughtful and detailed review! We’re so glad Omnisend has been a breath of fresh air for you — easy to use, beautiful to work with, and packed with helpful features like automations and drag-and-drop editing. It’s fantastic to hear how smoothly it integrated with your Shopify store and how it’s supporting your day-to-day work.

We appreciate you pointing out the issue with accessing live chat — we’ll definitely take a closer look at that. We’re happy to hear our team got back to you quickly via email, and we’ll continue making sure help is just a click away. Thanks again for being part of the Omnisend community — we’re here whenever you need us!


  ### 29. Easy, Intuitive, and Highly Recommended

**Rating:** 5.0/5.0 stars

**Reviewed by:** Melissa C.

**Reviewed Date:** December 13, 2025

**What do you like best about Omnisend?**

I like the ease of use of Omnisend and its email editor. Everything is very intuitive and it makes setting up all the email marketing much easier for me, as well as managing the campaigns. The initial setup was also very simple.

**What do you dislike about Omnisend?**

The update speed of the segments is the handicap versus Klaviyo.

**What problems is Omnisend solving and how is that benefiting you?**

Omnisend makes it very easy for us to install all the email marketing and manage the campaigns.

**Official Response from Matija Lesko:**

> Thanks for sharing this thoughtful review. It is great to hear the editor and setup made campaign creation easier and more intuitive for you. We appreciate the comparison to Klaviyo and understand the note around segment update speed. Our focus remains on reliable workflows that support consistent results and long term growth. We are glad to support your email marketing efforts.


  ### 30. Great Value for Features

**Rating:** 4.5/5.0 stars

**Reviewed by:** Michael N. | Co-Founder / Fantastic Wine &amp; Fine Whiskey Ambassador, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 02, 2026

**What do you like best about Omnisend?**

Pricing (for the set of available features)

**What do you dislike about Omnisend?**

Can't combine multiple audiences into one  (useful if have multiple bsuinesses under one umbrella)

**What problems is Omnisend solving and how is that benefiting you?**

Marketing automation

**Official Response from Matija Lesko:**

> Thank you for the feedback. We’re glad Omnisend’s pricing and feature set are delivering strong value for your marketing automation needs. Combining multiple audiences can often be handled effectively using tags and segmentation, and our support team would be happy to walk you through the best setup for your use case. Feel free to reach out via in-app chat or at support@omnisend.com.

  ### 31. Modern, Automated, and Perfect for E-Commerce

**Rating:** 5.0/5.0 stars

**Reviewed by:** Monika S. | Marketing Expert, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 16, 2025

**What do you like best about Omnisend?**

Modern, oriented to e-commerce, very automated, just love to work with Omnisend :)

**What do you dislike about Omnisend?**

Hmm, something was in automation. I guess it is that i cant’t choose condition like one side would be “placed order” or “not placed order”

**What problems is Omnisend solving and how is that benefiting you?**

Many problems: landing page, pop up, automated letters

**Official Response from Matija Lesko:**

> Thank you for the feedback. We’re glad to hear Omnisend’s modern, ecommerce-focused automations are helping streamline your marketing. We appreciate your note about adding more flexible conditions in automation splits — feedback like this helps guide our improvements as we continue expanding automation logic.


  ### 32. Overall really good, but the designing of e-mails is too locked

**Rating:** 4.0/5.0 stars

**Reviewed by:** Jesper Nyboe N. | DJ, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 10, 2025

**What do you like best about Omnisend?**

The data is really good, the automizations mostly works - although there are some places where the logic is kind of weird. 
The API works well for integration.
Otherwise really easy to use. 
Customer support usually answers pretty quick and well

**What do you dislike about Omnisend?**

The design part is not that good. Templates are locked, so you overwrite you existing content if you change templates. 

Also some of the logic in the automations are not good.

**What problems is Omnisend solving and how is that benefiting you?**

E-mail marketing, loyalty and lead collecting

**Official Response from Matija Lesko:**

> Thank you for your honest feedback and for highlighting both the strengths and areas we can improve on. We’re glad to hear the data, API, and automations have been valuable, and that our support team has been responsive when needed. At the same time, your points on design flexibility and automation logic are important to us. We’d encourage you to share more specific examples with our support team, as this helps us better prioritize fixes and enhancements that directly benefit your workflow. We’re committed to making Omnisend easier, smarter, and more flexible for you over time.


  ### 33. Feature-Rich and User-Friendly, with Outstanding Support Despite Minor Glitches

**Rating:** 4.5/5.0 stars

**Reviewed by:** Miglė J. | Marketing Project Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 27, 2025

**What do you like best about Omnisend?**

Excellent customer support, a lot of great features and user-friendly. Perfect for both email marketing beginners and pros.

**What do you dislike about Omnisend?**

At times, there are some small technical errors, like going through email building steps and the information isn't saved.

**What problems is Omnisend solving and how is that benefiting you?**

Automations increase our sales & return customers. Campaigns helps us present new products, special deals and seasonal offers.

**Official Response from Matija Lesko:**

> Thank you for highlighting what’s working and where we can improve. We’re glad Omnisend is delivering value with automations and campaigns that drive growth. We take technical reliability seriously, and your input helps us sharpen the experience. We’re here for your success — every step of the way.


  ### 34. Adding Webhooks to my website automation.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Carolina M. | Digital Media Planner, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 26, 2025

**What do you like best about Omnisend?**

The team was always willing to help to move my request forward and complete the request

**What do you dislike about Omnisend?**

The request was a bit of a challenge and it was stretched over many days so it took sometime to problem solve and fix

**What problems is Omnisend solving and how is that benefiting you?**

The problem was I needed an automation to notify me there was a new submissions in my contacts data base and there was a request to receive a sample product

**Official Response from Matija Lesko:**

> Thank you for sharing your experience. We appreciate your patience while resolving the webhook request, and we’re glad our team could support you through it. It’s great to hear that the automation is now helping you manage contact submissions and product sample requests more effectively.

  ### 35. Beginner-Friendly with Seamless Shopify Integration

**Rating:** 5.0/5.0 stars

**Reviewed by:** Devyne .

**Reviewed Date:** September 15, 2025

**What do you like best about Omnisend?**

I love Omnisend's user-friendly interface and its easy compatibility with my Shopify store, which makes managing email marketing campaigns seamless. The setup process is intuitive and beginner-friendly, allowing me to effortlessly create nice emails for my clients. The automation features, like those for abandoned carts and initial surveys for website visitors, significantly enhance my sales strategy.

**What do you dislike about Omnisend?**

I think the editing style for emails isn't as free as I wish it to be. I feel there should be more space for creativity.

**What problems is Omnisend solving and how is that benefiting you?**

I use Omnisend for effective email marketing with nice emails for my clients, driving sales through campaigns and automation. It's beginner-friendly, compatible with Shopify, and user-friendly, offering helpful cart abandonment automations.

**Official Response from Matija Lesko:**

> Thank you for your thoughtful review. We’re glad to hear Omnisend’s seamless Shopify integration and automation tools are supporting your marketing goals. Your note on editing flexibility is appreciated — feedback like this helps us prioritize improvements that empower your creativity. We’re committed to helping your business grow every step of the way.


  ### 36. Effortless Integration and Superior UI—A Clear Upgrade from Mailchimp

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jeff C. | Independent Business Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 15, 2025

**What do you like best about Omnisend?**

Really easy user interface. Great integration with Shopify. I also like the straightforward pricing and great customer support. I've been using it for a few monts now and it's so much better than mailchimp.

**What do you dislike about Omnisend?**

I don't have any complaints with the system.

**What problems is Omnisend solving and how is that benefiting you?**

I'm using Omnisend as my primary customer communications method. It's been a great way to keep my customers engaged. I especially like the way it integrates seamlessly with Shopify, so I can include product links in my emails.

**Official Response from Matija Lesko:**

> Thank you for the great feedback. We’re glad the intuitive interface, Shopify integration, and clear pricing are helping you stay connected with your customers. It’s wonderful to hear Omnisend has been a smooth upgrade from Mailchimp and is supporting your ongoing customer engagement.


  ### 37. Affordable, Easy-to-Use, Misses Custom Domain Simplicity

**Rating:** 4.5/5.0 stars

**Reviewed by:** rohan k.

**Reviewed Date:** September 27, 2025

**What do you like best about Omnisend?**

I find Omnisend easy to use, making the setup process simple without any issues. The customer support is helpful and responsive. I appreciate the revenue-driving emails, especially the abandoned cart automation that enhances my eCommerce strategy. The price point is reasonable and suits my needs.

**What do you dislike about Omnisend?**

I struggled with the requirement to create a custom domain for Omnisend. I find it unnecessary and frustrating, especially since with other tools like Klaviyo, this step isn’t required.

**What problems is Omnisend solving and how is that benefiting you?**

I use Omnisend to drive and recover revenue through emails, particularly with abandoned carts and checkouts, benefiting my ecommerce brand. Its ease of use and effective automations are significant advantages.

**Official Response from Matija Lesko:**

> Thank you for sharing your experience with Omnisend. We’re glad to hear that our platform’s ease of use, effective automations, and accessible pricing are supporting your ecommerce growth — especially through features like abandoned cart recovery, which can have a big impact on revenue.

We also appreciate your honest feedback about the custom domain requirement. We understand that this step can feel like an extra hurdle, and we’re actively exploring ways to make the process smoother and more intuitive without compromising deliverability or sender reputation.

Your input helps us improve, and we’re committed to delivering tools that balance simplicity with powerful results. Thanks again for choosing Omnisend to support your business.

  ### 38. Gets the Job Done for My Marketing

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sofía L. | Marketing Assistant, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 09, 2025

**What do you like best about Omnisend?**

I’ve been using Omnisend every day for a while now. It was super straight-forward to implement and integrate with other platforms. It’s a good email service that does everything I need.

**What do you dislike about Omnisend?**

I just wish it had more modern and nicer design options, but overall it is an amazing platform. :)

**What problems is Omnisend solving and how is that benefiting you?**

It helps with marketing and talking straight to our buyers.

**Official Response from Matija Lesko:**

> Thank you for your feedback — it’s great to hear Omnisend is supporting your daily marketing needs and making integration smooth and straightforward. We appreciate the note on design options, and it’s something we’re actively working to improve. Your success is our focus, and we’re glad to be a part of your connection with buyers.


  ### 39. Fast and Helpful Support, A Bit Expensive

**Rating:** 4.5/5.0 stars

**Reviewed by:** Anis B.

**Reviewed Date:** November 13, 2025

**What do you like best about Omnisend?**

I love using Omnisend for my email campaigns because of its exceptional speed. The support offered is also greatly appreciated, as it significantly enhances my user experience. The initial setup of Omnisend was a real pleasure, as it was very easy, which simplifies the integration of this tool into my daily activities.

**What do you dislike about Omnisend?**

I find that the Omnisend pricing is a problem.

**What problems is Omnisend solving and how is that benefiting you?**

I use Omnisend for email campaigns, which improves speed and provides me with excellent support.

**Official Response from Matija Lesko:**

> Thank you for sharing your experience with Omnisend. We’re glad to hear the platform’s speed, smooth setup, and support team have all made your email campaigns easier to manage day-to-day. We also appreciate your honesty about pricing — feedback like this helps us continue refining the value we deliver. Most importantly, it’s great to know Omnisend is helping you run your campaigns efficiently while giving you the support you need along the way. Thanks for choosing us to help power your communication with customers.

  ### 40. Easy Setup and Workflow Management with No Dislikes

**Rating:** 5.0/5.0 stars

**Reviewed by:** SCOTTIE D. | Founder @ Coffee Bop , Small-Business (50 or fewer emp.)

**Reviewed Date:** October 15, 2025

**What do you like best about Omnisend?**

The platform offers ease of setup, as well as straightforward writing and maintenance of workflows.

**What do you dislike about Omnisend?**

I have been super happy with this product since day one. I don't dislike anything.

**What problems is Omnisend solving and how is that benefiting you?**

Omnisend makes it easy for me to set things up and not worry about them afterward. The workflows I have created keep my customers well informed.

**Official Response from Matija Lesko:**

> No dislikes? We’re blushing 😄 Thank you for the thoughtful review. We’re glad to hear Omnisend has made setup and workflow management easy, giving you the peace of mind to focus elsewhere. Supporting your success is what we’re here for.

  ### 41. Most user friendly email marketing software

**Rating:** 4.5/5.0 stars

**Reviewed by:** Sobhan Uddin A. | Wordpress Developer, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 19, 2025

**What do you like best about Omnisend?**

Omnisend is my go-to solution for my email marketing needs. I always use it for my client work. It's so user-friendly and easy to use.

**What do you dislike about Omnisend?**

Not much, but I think it should introduce some advance tools to make templates more dynamic and pixel-perfect

**What problems is Omnisend solving and how is that benefiting you?**

Its helping my clients to genearte more sales, recovering their carts

**Official Response from Matija Lesko:**

> Thank you for trusting Omnisend for your client work! We’re thrilled it’s helping drive sales and recover carts effectively. Your feedback on advanced design tools is noted — we’re always evolving to give marketers more precision and creative control.


  ### 42. Perfect Email Marketing Platform for Ecommerce—Easy, Powerful, and Supportive

**Rating:** 4.5/5.0 stars

**Reviewed by:** Kristina . | Chief Ecommerce Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 22, 2025

**What do you like best about Omnisend?**

Great platform for email marketing! Powerful automation, wide integration possibilities and great customer support.

**What do you dislike about Omnisend?**

Design isn’t always as intuitive as expected. Some features feel a bit hidden, and it can take a while to get used to the navigation.

**What problems is Omnisend solving and how is that benefiting you?**

Omnisend allows me to send abandoned cart emails and collect customer feedback efficiently.

**Official Response from Matija Lesko:**

> Thank you for sharing both the positives and areas for improvement. We’re glad Omnisend is delivering results through automation and integrations, and we’re committed to refining the platform’s usability to better support your growth.

  ### 43. Excellent Support, But Missing Text Shadow Feature

**Rating:** 5.0/5.0 stars

**Reviewed by:** cristina r. | marketing assistant, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 17, 2025

**What do you like best about Omnisend?**

I really appreciate how simple it is to get in touch with the support team. Communicating with them is always straightforward and hassle-free, which makes the whole experience much more pleasant for me.

**What do you dislike about Omnisend?**

There is no option available to add shadows to the text.

**What problems is Omnisend solving and how is that benefiting you?**

Omnised has helped us generate more revenue through our campaigns.

**Official Response from Matija Lesko:**

> We’re so glad Omnisend is helping you drive revenue and that our support team has made your experience smooth. Thanks for the feedback on text shadow capabilities — it’s a helpful insight, and we appreciate you pointing it out.


  ### 44. Reliable and Straightforward, But Needs Better Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jennifer L. | Meditation Teacher

**Reviewed Date:** October 16, 2025

**What do you like best about Omnisend?**

I appreciate Omnisend's straightforward setup process, which made the transition easy for me. The platform's capability to help clean up my email list and improve organization is incredibly valuable. I find the email and SMS features particularly useful for my business needs.

**What do you dislike about Omnisend?**

I find the software could be easier to use overall. Additionally, I am frustrated with the promises made about features, like reviews, which were later retracted. The support also needs significant improvement, as it doesn't meet my expectations.

**What problems is Omnisend solving and how is that benefiting you?**

Omnisend helps me clean up my email list and get more organized.

**Official Response from Matija Lesko:**

> Thank you for your detailed feedback. We’re glad to hear that Omnisend’s setup process, email list management, and messaging tools are supporting your business needs — that’s exactly the kind of value we aim to deliver.

We also appreciate your candid thoughts on areas for improvement. We’re sorry to hear that your support experience hasn’t met expectations, and we’ll be taking this seriously as we work to strengthen that side of the platform.

Regarding the Product Reviews feature, we understand the frustration around its removal. As part of our ongoing focus on prioritizing features that bring the most value to our users, we made the decision to sunset it. 

Thank you again for sharing your experience — we’re committed to learning from it and making Omnisend better for you and your business.

  ### 45. Reasonable pricing, consistently good support, solid Shopify integration, always looking to improve

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Medical Practice | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 04, 2025

**What do you like best about Omnisend?**

Access to support and support resources is helpful and consistent.
Good data integration and flexibility

**What do you dislike about Omnisend?**

Some quality of life improvements would be great, e.g. supporting custom font uploads, email editor itself is sometimes a bit buggy when it comes to font formatting, campaign send settings don't save

**What problems is Omnisend solving and how is that benefiting you?**

Our transactional email workflows are key in helping us keep customers well-informed and updated on their order statuses. It helps use leverage custom tags centralised in Shopify to trigger vital communications based on customer-specific events, so that every client is receiving the relevant email and/or SMS communications depending on their lifecycle/order stage. 

Omnisend is also helping a lot with automated segmentation based on tags. 

We want to get to a point where our marketing comms are almost on a 1-2-1 basis - enhanced personalisation. We are confident that Omnisend can help us do this, once we can further enrich our customer data points.

**Official Response from Matija Lesko:**

> Thank you for sharing such thoughtful feedback. We’re glad Omnisend is helping streamline your transactional communications and segmentation, ensuring customers receive timely and relevant updates. Your points about editor improvements and personalization are well noted — continuous growth is a key focus for us, and your input helps guide that journey. We’re excited to continue supporting your path toward deeper personalization and stronger customer relationships.

  ### 46. Effortless Email Marketing with Comprehensive Support

**Rating:** 4.5/5.0 stars

**Reviewed by:** Vanessa C.

**Reviewed Date:** December 19, 2025

**What do you like best about Omnisend?**

I find that Omnisend templates make it easy to use and they help me design useful emails to send. The initial setup was fairly easy, and the customer support team was very helpful.

**What do you dislike about Omnisend?**

havent found anything I dislike yet

**What problems is Omnisend solving and how is that benefiting you?**

Omnisend helps me connect with customers about new products. The templates make it easy to design effective emails to send.

**Official Response from Matija Lesko:**

> Thank you for the feedback. We’re glad the templates and simple setup make it easy to create effective emails and stay connected with your customers. It’s great to hear our support team was helpful along the way, we’re here to keep supporting your marketing as you grow.


  ### 47. Omnisend has improved my business

**Rating:** 5.0/5.0 stars

**Reviewed by:** Gabe W. | Marketing Agency Operator, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 23, 2025

**What do you like best about Omnisend?**

I like how simplistic it is to create email/sms pop-up forms; they integrate with Shopify seamlessly.

**What do you dislike about Omnisend?**

I would like to see automated email campaigns sent based on contact segments. It would be a nice feature to have frequent emails sent to different types of contacts based on their stage.

**What problems is Omnisend solving and how is that benefiting you?**

I'm using the platform to handle all email and SMS marketing within my marketing agency.

**Official Response from Matija Lesko:**

> Thank you for sharing your experience — it’s great to hear Omnisend is helping your agency simplify email and SMS marketing while integrating seamlessly with Shopify. We also appreciate your feedback on segment-based automations. Our support team would love to learn more about your specific needs and explore whether there are existing options or workarounds that could help. Please don’t hesitate to reach out — we’re here to ensure the platform keeps supporting your growth.

  ### 48. Easy to Use, But Pricey

**Rating:** 4.0/5.0 stars

**Reviewed by:** Sophie L.

**Reviewed Date:** December 14, 2025

**What do you like best about Omnisend?**

I like that Omnisend is really easy to use and has a really easy user interface. It helps me keep all my information localized.

**What do you dislike about Omnisend?**

I think it could be more affordable. I'm thinking about leaving because it's quite expensive.

**What problems is Omnisend solving and how is that benefiting you?**

I use Omnisend to keep my audience updated on music releases and announcements, and it helps me keep all my information localized.

**Official Response from Matija Lesko:**

> Thanks for sharing your perspective. It’s good to hear the interface feels intuitive and helps keep everything in one place for your releases and updates. We understand pricing is an important factor and appreciate you being open about that. Our team is here to help you get the most value as your audience growth evolves.


  ### 49. By far the easiest email marketing app for ecommerce

**Rating:** 4.5/5.0 stars

**Reviewed by:** Vehicare . | Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 21, 2025

**What do you like best about Omnisend?**

I love how easy they make it to send emails to your entire email list. Everything is simplified and not too complex like other apps.

**What do you dislike about Omnisend?**

The fact there are some charges but it really is not a problem. It is affordable.

**What problems is Omnisend solving and how is that benefiting you?**

So far I have not actually had any problems.

**Official Response from Matija Lesko:**

> Thank you for recognizing the ease and value Omnisend brings to your ecommerce marketing. We’re focused on helping businesses like yours succeed without unnecessary complexity, and it’s great to hear that we’re delivering on that promise.


  ### 50. Simplicity and Efficiency with Omnisend

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sabrina M.

**Reviewed Date:** December 13, 2025

**What do you like best about Omnisend?**

I love the simplicity of Omnisend, which makes it easy to use. I also appreciate the SMS features, especially for sending special promotions. The initial setup was easy and the integration with Shopify is going well. There's nothing I dislike, I love everything.

**What do you dislike about Omnisend?**

The lack of choice in design

**What problems is Omnisend solving and how is that benefiting you?**

I use Omnisend to increase conversion with marketing emails and send promotions via SMS.

**Official Response from Matija Lesko:**

> Thanks for highlighting what is working well for you. It is great to hear Omnisend has been easy to set up and fits smoothly with Shopify, especially for email and SMS promotions. We appreciate the note on design flexibility and will keep that feedback in mind. Glad we can support stronger conversions and steady growth.



## Omnisend Discussions
  - [What is Mautic software?](https://www.g2.com/discussions/what-is-mautic-software) - 1 comment, 1 upvote
  - [Is there a way -like Drip tracking pixel- to track my Squarespace website activity in OMNISEND?](https://www.g2.com/discussions/is-there-a-way-like-drip-tracking-pixel-to-track-my-squarespace-website-activity-in-omnisend) - 2 comments, 1 upvote
  - [How to unsubscribe properly](https://www.g2.com/discussions/how-to-unsubscribe-properly) - 1 comment, 1 upvote
  - [How do I create landing pages with products on it?](https://www.g2.com/discussions/how-do-i-create-landing-pages-with-products-on-it) - 1 comment, 1 upvote
  - [Whats the best way to use the Lifecycle stage map?](https://www.g2.com/discussions/51972-whats-the-best-way-to-use-the-lifecycle-stage-map) - 1 comment, 1 upvote

- [View Omnisend pricing details and edition comparison](https://www.g2.com/products/omnisend/reviews?page=5&section=pricing&secure%5Bexpires_at%5D=2026-08-07+11%3A37%3A56+-0500&secure%5Bsession_id%5D=442d7b45-a206-4f65-b781-346d9d872319&secure%5Btoken%5D=ce4ff49954658bb6d8733c76521429dbf22f65b3277a537c5dca66408cd7de0b&format=llm_user)
## Omnisend Integrations
  - [Appstle](https://www.g2.com/products/appstle/reviews)
  - [Attentive](https://www.g2.com/products/attentive/reviews)
  - [Azure Active Directory Domain Services](https://www.g2.com/products/azure-active-directory-domain-services/reviews)
  - [Big Cartel](https://www.g2.com/products/big-cartel/reviews)
  - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews)
  - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews)
  - [Customers.ai](https://www.g2.com/products/customers-ai/reviews)
  - [Ecwid](https://www.g2.com/products/ecwid/reviews)
  - [Facebook](https://www.g2.com/products/facebook/reviews)
  - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews)
  - [Google Ads](https://www.g2.com/products/google-ads/reviews)
  - [Google Analytics](https://www.g2.com/products/google-analytics/reviews)
  - [Google Workspace](https://www.g2.com/products/google-workspace/reviews)
  - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)
  - [Loox](https://www.g2.com/products/loox/reviews)
  - [Make](https://www.g2.com/products/integromat-by-celonis-make/reviews)
  - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews)
  - [PrestaShop](https://www.g2.com/products/prestashop/reviews)
  - [Re:amaze](https://www.g2.com/products/re-amaze/reviews)
  - [Recharge Subscriptions](https://www.g2.com/products/recharge-subscriptions/reviews)
  - [Sendtric](https://www.g2.com/products/sendtric/reviews)
  - [Shopify](https://www.g2.com/products/shopify/reviews)
  - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews)
  - [Shopify POS](https://www.g2.com/products/shopify-shopify-pos/reviews)
  - [Sitejet](https://www.g2.com/products/sitejet/reviews)
  - [Slack](https://www.g2.com/products/slack/reviews)
  - [Squarespace](https://www.g2.com/products/squarespace/reviews)
  - [Triple Whale](https://www.g2.com/products/triple-whale/reviews)
  - [Typeform](https://www.g2.com/products/typeform/reviews)
  - [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews)
  - [Wix Studio](https://www.g2.com/products/wix-studio/reviews)
  - [WooCommerce](https://www.g2.com/products/woocommerce/reviews)
  - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews)
  - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews)
  - [Yotpo](https://www.g2.com/products/yotpo/reviews)
  - [Zapier](https://www.g2.com/products/zapier/reviews)

## Omnisend Features
**Email Marketing**
- Building and Personalizing Emails
- Sending Outbound Emails
- Manage Email Deliverability
- Automated Email Responses

**Online Marketing**
- Landing Pages and Forms
- Dynamic Content
- A/B Testing
- Mobile Optimized
- Search Tracking and Optimization
- Conversion Rate Optimization
- Multivariate Testing

**Administration**
- Template Creation
- Preset Template Availability
- Custom Unsubscribe
- Email Segmentation
- Detailed Server Logs
- Alerts/Notifications
- Drip Campaigns
- Customer Segmentation

**Campaigns**
- Customize
- Scheduling
- Retarget
- Segmentation
- Triggered Notifications
- Customer Segmentation

**Templates**
- Text and Themes
- Stock Images
- Proofing
- Mobile Responsive

**Text Messaging**
- Bulk SMS
- Two-Way Text Messaging
- Text Scheduler
- Automatic Replies
- Automatic URL Shortening
- MMS Marketing
- Personalization
- Transactional SMS
- Link Shortening
- SMS Messaging
- Scheduled Messaging
- Chat/Messaging

**Design and Customization**
- Pre-Designed Templates
- Pop-Up Types
- No-Code Customization
- Mobile Optimized

**Page Customization**
- Drag and Drop
- Templates
- Advanced Customization
- Content Library
- Email Templates

**Lead Management**
- Marketing Lead Database
- Data Quality Management
- Segmentation
- Lead Scoring and Grading
- Lead Nurturing
- Email Tracking
- Automated Alerts and Tasks
- CRM Lead Integration
- Third-Party Integrations
- Real-Time Data
- Social Marketing
- Email Marketing
- Multi-Channel Marketing
- Conversion Tracking
- ROI Tracking
- Activity Tracking
- Engagement Tracking
- Campaign Segmentation
- Search Marketing
- SMS Marketing
- Website Visitor Tracking

**Integrations**
- Webhooks
- Event Tracking API
- Mail Send API
- Spam Filter Testing
- Activity Dashboard
- Activity Tracking
- A/B Testing

**Analytics**
- Campaign Performance
- Audience Insights
- Drip Campaigns

**Edit**
- Pre-Made
- Build
- HTML

**Campaigns**
- Targeting
- Triggered Campaigns
- A/B Testing
- Analytics

**Page Optimization**
- A/B Testing
- Mobile Responsive
- Web Analytics
- SEO
- Real-Time Analytics
- Campaign Analytics
- Reporting/Analytics

**Campaign Management**
- Program Management
- Event / Webinar Marketing
- Calendaring
- Budgeting
- Campaign Management
- Workflow Management
- Template Management

**Platform**
- Custom Tracking Domain
- Multiple Domains
- Dedicated IP
- Documentation
- Sender Reputation Management
- Tracking & Reporting
- Enterprise Scalability
- Performance and Reliability
- Workflow Management
- List Management
- Template Management
- Email Management
- Subscription Management
- Click Tracking

**Logistics**
- Analytics
- Issues
- Integrations
- Shareable Link

**Optimization**
- A/B Testing
- Personalization
- Rich Notifications
- Integrations
- App Notifications
- SMS Notifications
- Web Notifications

**Integrations**
- CRM/Email Integrations
- WCM Integrations
- E-Commerce Integrations
- Social Media Integrations

**Integrations**
- E-Commerce Integration
- Third-Party Integrations
- Domain Integration
- Social Media Integration
- Multi-Channel Marketing

**Additional Functionality**
- Third-Party Integrations
- Customizable Branding
- Email Monitoring
- Generative AI
- Mobile Access
- WYSIWYG Editor
- Real-Time Data
- Unsubscribe Database
- AI Copilot
- Drag & Drop
- Geolocation
- Event Triggered Actions
- Simple Mail Transfer Protocol (SMTP)
- Contact Database
- Campaign Analytics
- SMS Messaging
- Customizable Forms
- Autoresponders
- Email Marketing
- Message Personalization
- Reporting/Analytics
- Dynamic Content
- Customizable Fields
- Campaign Scheduling
- Email Distribution

**Social**
- Social Listening
- Social Sharing
- Social Campaigns
- Social Media Engagement
- Social Media Advertising
- Drip Campaigns
- Multi-Campaign

**SMS Platform**
- Reporting
- Marketing Automation
- Short Codes
- API Integration
- QR Codes

**Generative AI**
- AI Text Generation
- AI Text Summarization

**Generative AI**
- AI Text Generation
- Generative AI
- Lead Generation

**Generative AI**
- AI Text Generation

**Agentic AI - Push Notification**
- Autonomous Task Execution
- Adaptive Learning
- Proactive Assistance
- AI/Machine Learning

**Agentic AI - Vulnerability Scanner**
- Autonomous Task Execution
- Proactive Assistance

**Additional Functionality**
- Multi-Channel Marketing
- API
- Drag & Drop
- Communication Management
- Event Triggered Actions
- Multi-Language
- Reporting/Analytics
- Template Management
- Geotargeting
- Customer Journey Mapping
- Subscriber Management
- Generative AI
- Visual Workflow Management
- Authentication
- Conversion Tracking
- Behavior Tracking
- Engagement Tracking
- Contact Management
- AI Copilot
- Campaign Management
- Notification Editor
- Workflow Automation

**Reporting & Analytics**
- Basic Reporting
- Web Analytics
- ROI Analytics
- Revenue Analytics
- SEO / Keyword Analytics
- Behavior Analytics
- Real-Time Analytics
- Campaign Analytics
- Website Analytics
- Visual Analytics
- Sales Analytics

**Agentic AI - Landing Page Builders**
- Cross-system Integration

**Agentic AI - SMS Marketing**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Natural Language Interaction
- Proactive Assistance
- Decision Making
- Third-Party Integrations
- Campaign Planning
- Multi-Language

**Agentic AI - Email Template Builder**
- Autonomous Task Execution
- Cross-system Integration

**Additional Functionality**
- Campaign Segmentation
- Form Builder
- Contact Management
- Website Management
- API
- Drip Campaigns
- Email Marketing
- Event Triggered Actions
- Website Publishing Options
- Engagement Tracking
- Email Management
- Customizable Branding
- Template Management
- Conversion Rate Optimization
- Alerts/Notifications
- Customizable Forms
- SEO Management
- Real Time Editing
- Conversion Tracking
- Campaign Management
- Forms Management
- Widgets
- Lead Management
- Customizable Fields
- Activity Dashboard
- Autoresponders
- WYSIWYG Editor
- CRM
- Activity Tracking
- Design Management
- Content Management
- Responsive Web Design
- Reporting & Statistics
- Lead Capture
- AI Copilot
- Customer Segmentation
- Web Forms

**Platform**
- Customization 
- Workflow Capability
- User, Role, and Access Management
- Internationalization
- Sandbox / Test Environments
- Performance and Reliability
- Output Document Generation
- Lead Generation
- Content Management
- Lead Management
- List Management
- Mobile Access

**AI Automation - SMS Marketing**
- AI SMS

**Agentic AI - Marketing Automation**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making
- Campaign Planning

**AI Content Generation - SMS Marketing**
- AI SMS

**Additional Functionality**
- Campaign Scheduling
- Reputation Management
- Polls/Voting
- Compliance Management
- Customer Segmentation
- Landing Pages/Web Forms
- AI Copilot
- API
- Text-to-Win
- Mobile Coupons
- Natural Language Processing
- Customizable Templates
- Drip Campaigns
- Contact Management
- Activity Tracking
- Communication Management
- Reporting/Analytics
- Keyword Tracking
- Multi-Campaign
- Mass Texting
- Interaction Tracking
- Alerts/Notifications
- Consent Management
- Engagement Tracking
- Open Rate Tracking
- Generative AI
- Automated Responses
- Reporting & Statistics
- Templates
- Survey Builder
- Contact Database
- Real-Time Notifications
- Customizable Fields
- Reminders
- Mobile Alerts
- Automated Scheduling
- Campaign Management
- MMS
- Event Triggered Actions
- Mobile Keywords
- Audience Targeting
- Activity Dashboard
- Template Management
- Autoresponders
- Survey/Poll Management

**Integration**
- Data Import & Export Tools
- Integration APIs
- Breadth of Partner Applications
- Social Media Integration

**Additional Functionality**
- Social Promotion
- Customizable Branding
- Monitoring
- CRM
- Reporting & Statistics
- Live Chat
- Customer Journey Mapping
- Generative AI
- Mass Texting
- Drag & Drop
- Email Templates
- Automated Scheduling
- Campaign Scheduling
- AI Copilot
- Social Media Monitoring
- Activity Dashboard
- Lead Capture
- Customizable Templates
- Marketing Automation
- Event Triggered Actions
- Marketing Calendar
- Customizable CTAs
- Multi-Channel Communication
- Data Import/Export
- Lead Qualification

## Top Omnisend Alternatives
  - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,242 reviews)
  - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - 4.5/5.0 (2,480 reviews)
  - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.6/5.0 (1,313 reviews)

