Omnisend Reviews & Product Details

Omnisend is an email and SMS marketing automation platform built for ecommerce from day one. Founded in 2014, it came from a simple observation: mid-sized merchants had the data to personalize, but not the tools. Every feature — from segmentation to automation to reporting — is designed around how online stores actually work. More than 150,000 online brands use Omnisend to turn customer behavior into revenue on autopilot, returning an average of $79 for every $1 spent.* You will find this platform refreshingly boring, in the best way possible. Whether you're just getting started or running a large operation, Omnisend grows with you. 💌 Send newsletters and targeted campaigns Create shoppable emails with a drag-and-drop editor and 250+ ready-made templates. Add coupon codes, insert products automatically, and use Campaign Booster to resend to non-openers with a fresh subject line. 💸 Drive sales on autopilot with ecommerce automations Automations are roughly 2% of all email sends, yet they drive nearly a third of email revenue. Use pre-built flows for cart abandonment, welcome series, browse abandonment, back-in-stock alerts, and post-purchase, or build your own in the no-code Automations Editor. 🎯 Improve your targeting with unlimited segmentation Segment on shopping behavior, purchase history, and engagement, with 30+ ready-made segments and a lifecycle view from new subscribers to loyal VIPs. Lists update automatically as customer data changes. 📱 Combine email with SMS and more channels Add global SMS and web push right next to your emails, in the same platform and the same workflow. There's no need to pay for separate email, SMS, and push apps. 📥 Build your email and SMS lists Collect subscribers with mobile-friendly popups, signup boxes, landing pages, and a Wheel of Fortune. Use exit-intent forms and targeting rules to decide who sees what. ✨ Automate content, personalization, and targeting with AI Generate on-brand copy, subject lines, and preheaders in seconds. Describe a segment in plain language and get it instantly. Recommend products automatically, and find who's about to churn and who your highest-value customers are with RFM analysis. AI is built into every plan, free included, with no add-ons or credits. 🤖 Work from ChatGPT or Claude with Omnisend MCP Connect Omnisend to ChatGPT or Claude, then run performance checks, get segment suggestions, and draft campaigns in one conversation using your real account data. 🎧 24/7 support on every plan Live chat and email around the clock, whichever plan you're on, in 6 languages. From $400/month you also get a dedicated Account Expert. 🚚 Free 5-day migration Switching from Klaviyo or Mailchimp? Our team rebuilds every list, flow, and template in five days, free, including your custom automations. Big-platform features, up to 35% less. Start free and upgrade when you're ready. Every plan includes automation, segmentation, and A/B testing. Omnisend also invites freelancers and agencies to join the partner program, built to help them win more clients and earn industry-leading revenue share on referred and managed accounts. Check the link and join the program: https://www.omnisend.com/partners/ *Average return of $79 per $1 spent is based on Omnisend internal analysis of paid-plan merchants, 2025. Results vary.

Seller

Omnisend

Discussions

Omnisend Community

Languages Supported

English

Solution Type

All-in-One

Overview by

Justinas Ziogas

Used by Fiverr and 2 others

Beta

Pricing

Pricing provided by Omnisend.

Free

$0.00

Per Month

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Omnisend Integrations

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Marion M.

Ecommerce store owner

Small-Business (50 or fewer emp.)

1/15/2026

"One of the smoothest ESP migrations we've had"

4.5/5

What do you like best about Omnisend?

We love how smooth the migration from Klaviyo was. the whole process is clearly weel thought out, you can tell the team out real effort into removing friction. Everything eas easy to follow, and whenerver we had a question, support was there, replying within few minutes. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

There are a lot of customization options, which is good, but ic can slow you down a bit when you're in a hurry to migrate and start sending. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

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Thank you for sharing your experience. We’re glad the migration from Klaviyo felt smooth and well-structured, and that our team could help remove friction along the way. Helping teams transition efficiently so they can start driving results sooner is a key part of how we support growth.

Jess C.

Marketing Specialist

Marketing and Advertising

Small-Business (50 or fewer emp.)

2/19/2026

"Easy to Implement and Customize, but Expensive"

4/5

What do you like best about Omnisend?

I like the ease of implementing Omnisend, it is really simple to understand its functions and start using it, even without prior experience. Additionally, the email templates have made my work much easier. There is a wide variety of templates and they are organized by sales objectives, theme, or seasonality, which makes it very easy to find the ideal one. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

Plans can become somewhat expensive. To customize the product that each customer sees in an abandoned cart recovery email, they charge you $37 more to add those features. I am on the standard plan paying approximately $200 a month. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

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Really appreciate you highlighting how quickly you got up and running! It's great to hear the template library is helping you move faster across promotions, cart recovery, and reviews. We hear you on pricing for advanced features like dynamic product content, we're always working to deliver strong ROI as your business scales. Thanks for the detailed feedback. We're here to support that continued success.

Nishan D.

Small-Business (50 or fewer emp.)

11/5/2025

"Seamless Ecommerce Solutions with Omnisend"

4.5/5

What do you like best about Omnisend?

I really like how simple Omnisend is, especially with its dashboard and user interface, which are easy to use. It's comprehensive enough for us to set up any kind of segmentation or automation, particularly for ecommerce, which isn't available in most popular ecommerce marketing software. This capability, along with an easy initial setup, makes it valuable for us. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

Nothing so far. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

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Thank you for your detailed feedback and for sharing your experience transitioning from Mailchimp and Klaviyo. We’re happy to hear that Omnisend’s ease of setup and ecommerce-focused tools have enhanced your marketing efficiency. Your comments on automation learning and Google Lead Ads integration are valuable, and we’ll continue refining the platform to better support your goals and growth.

Drug W.

Store owner

Small-Business (50 or fewer emp.)

2/4/2026

"From Yotpo to Omnisend"

4.5/5

What do you like best about Omnisend?

Easy to understand from the day one. Coming from Yotpo, Omnisend was quick to understand, even tho initially their team handled the transition for me, we still had full clarity and could jump right in.They moved templates and flows on our behalf, saving us time and nerves. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

Pricing could be a bit more flexible. It would be great to have more flexibility for businesses that send more during the peak seasons. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

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Thanks for sharing this! We're glad the transition from Yotpo felt smooth and that our team could handle the heavy lifting with templates and workflows. You're up and running with email, SMS, automations, and segmentation all in one place, exactly what should be driving efficient results for your store. We take your feedback on seasonal pricing seriously. Excited to keep supporting your store's performance!

Alexandar I.

Owner

Small-Business (50 or fewer emp.)

10/20/2025

"Simple Yet Powerful Marketing Automation for Small Ecommerce Brands"

4.5/5

What do you like best about Omnisend?

What I like most about Omnisend is how easy it is to use right from the start. Setting up email and SMS automation took almost no time, and everything works smoothly with my online store.

The workflow builder is very intuitive, and I love how simple it is to create welcome messages, cart reminders, and post-purchase emails without having to touch any code.

Customer support has also been great, quick to respond, friendly, and always helpful. It really feels like a platform made for small businesses that want professional-level marketing tools without the complexity. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

The only things I’d like to see improved are the reporting options and email design flexibility.

The analytics are clear but could go a bit deeper for tracking campaign comparisons or custom KPIs.

Also, while the email templates look good, it would be nice to have a few more creative layout options.

Lastly, SMS pricing can add up if you’re sending high volumes, so it’s something to watch. Review collected by and hosted on G2.com.

What problems is Omnisend solving and how is that benefiting you?

Omnisend helps me save time and stay consistent with marketing by automating most of my email and SMS communication.

Before, I had to send everything manually and often missed follow-ups or special offers.

Now, welcome messages, cart reminders, and product updates go out automatically and feel more personal.

It also helps me grow and manage my contact list, understand what customers respond to, and improve repeat sales.

Overall, it’s made my marketing look more professional and results more measurable, all without needing a big team or technical skills. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

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Thank you for such a thoughtful and encouraging review! We’re thrilled to hear that Omnisend is helping you deliver professional, consistent marketing without the need for a big team or complex setup — that’s exactly what we aim for. It’s great to know the automation tools, intuitive builder, and support team are hitting the mark for your store.

We also really appreciate your insights on reporting depth, design flexibility, and SMS costs. These are all areas we’re actively reviewing, and hearing your perspective helps us prioritize what matters most to small ecommerce brands. If you’re open to it, we’d love for you to share more about the KPIs and design features you’d find most useful — our support team is always ready to listen and pass feedback to the right folks.

Thanks again for growing with us — we’re lucky to be part of your journey!

Dušan T.

Project Manager

Marketing and Advertising

Small-Business (50 or fewer emp.)

10/17/2025

"Effortless Campaigns with Smart AI, But Needs Better Template and Layout Editing"

4/5

What do you like best about Omnisend?

I appreciate how easy it is to use the booster campaign feature. The straightforward application of AI for generating subject lines and preview text is particularly helpful. I also enjoy the simplicity of scheduling campaigns, which makes the whole process smooth and efficient. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

For me, the biggest drawback is the absence of a desktop and mobile layout feature. If you apply any margins, the layout cannot be displayed in full width on mobile devices, which is quite limiting. Another significant frustration is the lack of a dedicated template editor. To access and edit any saved custom template, you have to begin creating a campaign or flow email, which is inconvenient. Additionally, I find it disappointing that there is no dedicated desktop or mobile view within the editor itself—this feature is only available in the preview tool, not during actual editing. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

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Thank you for your detailed feedback — it’s incredibly helpful. We’re so glad the AI tools and new reporting features are supporting your work as a Project Manager. Your input on the template editor and layout responsiveness is well taken, improving design flexibility is an ongoing focus. We’re committed to evolving Omnisend to better serve your needs and make campaign creation even more seamless.

kay l.

Ecommerce

Small-Business (50 or fewer emp.)

10/17/2025

"Great Graphics and Efficient Design, but Navigation Can Be Time-Consuming"

5/5

What do you like best about Omnisend?

The graphics and the way coding and building your Campaigns, Forms, Automations, and more are set up have made my work much more efficient. Personally, I find that putting everything together is easier thanks to this design. The process of typing, inserting elements, and clicking buttons in Omnisend is simple and intuitive, which is especially helpful for someone like me who is still learning and aiming to create effective email marketing campaigns. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

Overall, I have found it useful, but sometimes I feel that I spend too much time navigating through the platform, especially when working with Automations and Forms. Starting new sets from scratch can be time-consuming, and I think having the ability to duplicate forms would be very helpful. It would also be great if I could easily edit new sets, especially when I find a style that works better than others. Additionally, I have struggled a bit with choosing colors, as that part has not been easy for me. Review collected by and hosted on G2.com.

What problems is Omnisend solving and how is that benefiting you?

I haven't had any problems with anything so far—it's been good, and I've appreciated having strong patience. However, I would like more guidance on which features could be useful, and the ability to pin certain ones over others. This would help me get a better sense of the layout I need to work with. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

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We appreciate your detailed feedback and are glad Omnisend has supported your learning and efficiency. Your suggestions on navigation, form duplication, and guidance are extremely helpful. We’re committed to improving the user experience and making your journey even more seamless as your marketing efforts grow.

Since you mentioned some challenges with forms, especially duplicating them — we’d love to help! Please don’t hesitate to get in touch with our support team via in-app chat or at support@omnisend.com. Duplicating forms is possible in just a few clicks, and we’re here to guide you through it.

Charlayn L.

President - Marketing - Graphic designer (Pretty much every single task)

Small-Business (50 or fewer emp.)

10/16/2025

"OmniSend: Intuitive and Effective, but would "Needs" More French speaking customer Support"

5/5

What do you like best about Omnisend?

The OmniSend app is very easy to use, especially when the user is not an expert. It's very intuitive. It's simple, with a minimum of common sense and knowledge, to successfully build and send campaigns that achieve the objective in terms of profitability while conveying a qualitative image to the brand it serves.

The customer service has improved significantly so they are able to help efficiently. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

Since the app is sold in Europe, it would be nice and smart to allow French speakers to have the same tips as English speakers, such as the words in the subject line of the campaign that help optimize deliverability of emails.

I would love also to be able to add videos to my emails easily like we can do with photos

I would also appreciate a multilingual customer service Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

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Thank you for such a thoughtful and constructive review! We’re thrilled to hear that Omnisend is helping you communicate effectively and elegantly with your customers—especially for a sophisticated brand like yours. It’s wonderful to know the platform feels intuitive and accessible, even without deep technical expertise, and we’re glad you’ve noticed improvements in our customer service.

Your feedback on enhancing the experience for French-speaking users, including subject line tips and multilingual support, is spot-on—and something we’re actively exploring. We’d also love to make video inclusion as seamless as images, and your input reinforces how valuable that would be.

Thanks again for sharing your experience and suggestions — we’re always listening, learning, and evolving to serve you better.

Joana L.

Real estate agent

Small-Business (50 or fewer emp.)

7/9/2026

"Perfect for keeping marketing organized"

5/5

What do you like best about Omnisend?

What I enjoy most is how clean the interface is. I never feel lost and even new team members can start using it without much training. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

I'd like to see a little more flexibility when designing emails from scratch. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

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Really glad the interface is making things easier across your whole team. Consistent, automated communication is one of those things that quietly makes a big difference to results over time. Thanks for the honest note on email design flexibility too, it's helpful feedback.

Vera S.

Real estate TI

Information Technology and Services

Mid-Market (51-1000 emp.)

7/8/2026

"Great experience from the start"

5/5

What do you like best about Omnisend?

Everything feels well organized and responsive. I especially like how quickly I can duplicate campaigns and make small adjustments without starting from scratch. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

Some template customization options are a little limited if you're trying to create something very unique. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

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Keeping customer communication consistent without the manual effort is a solid foundation for any ecommerce store. Really glad the platform feels organized and that the campaign workflow clicks for your team. On template customization, we hear you, and that kind of specific feedback is genuinely useful.