Drift Reviews & Product Details

Drift is a human-centric, AI-powered buyer engagement platform. A platform that automatically listens, understands and learns from buyers to provide individualized and human experiences at every touchpoint of the buying journey. A platform that not only helps businesses translate conversational data and buyer behavior into deeper customer relationships, more pipeline and revenue, but a platform that completely modernizes the B2B website experience. Drift was built to transform the B2B buying process, and we continue to innovate as that process changes. Our goal is for your teams to not burn hours moving between disparate systems in order to deliver the best possible customer experience, but to spend more time doing what they do best — building pipeline, closing deals and strengthening customer relationships.

Product Website

Seller

Salesloft

Discussions

Drift Community

Overview by

Sarah Haberman

Pricing

Pricing provided by Drift.

Premium

Starting at $2,500.00

Per Month

View More Pricing Information

Drift Integrations

(4)

Verified by Drift

Drift Media

Redefine what it means to have an online conversation with Drift's enterprise-grade Bionic Chatbots, which leverage AI and your own content to give your buyers the freedom, security, and flexibility to take the conversation wherever they need to go.

Drift Demo - Conversational Landing Pages

Conversational landing pages transform passive browsing into active conversations. Unlike traditional landing pages where your visitors may have questions but don’t have time to wait around for an answer, Drift’s conversational landing pages serve up information relevant to the asset you’re shari...

Transform your web forms into a direct line to your sales pipeline. Fastlane plugs into your website forms to let your target leads jump straight into a live conversation or book a meeting. No more forcing leads to wait for follow-up after filling out a form.

Unlock the full potential of your sales strategy with Drift Prospector. This AI-driven tool accurately forecasts buying signals within your most valued accounts, blending direct engagement, external intent insights, and Salesforce data to map out the buying journey. Equip your sales force with th...

Drift’s Site Concierge delivers multi-faceted digital experiences unique to each website visitor based on their individual interests, intent, and stage. This results in individualized experiences for them, and more quality pipeline for you — all with less effort from your marketing team.

With Drift Analytics & Insights, you get a clear picture of website performance — analyzing which conversational approaches, on which pages, generate your highest-converting leads. And which source and influence the most pipeline and revenue. So you can do more of what works best.

Official Downloads

(3)

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Win the Battle for Buyer Attention with Salesloft

Signal-Based Selling in Action: 5 Use Cases for GTM Teams

The Blueprint for Revenue Orchestration

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Verified User in Computer Software

Enterprise (> 1000 emp.)

4/17/2023

Guest users or non-business users of the software, not included in G2 scores.

"Great service so far!"

4.5/5

What do you like best about Drift?

I think it's a great way to provide real time communication with prospects. It allows them to be able to book a meeting with us even when we are not there. I think that's probably the best thing I like about Drift. Review collected by and hosted on G2.com.

What do you dislike about Drift?

It could probably do a better job of filtering prospects out to ensure you receive the right people per territory. This comes into play with multiple territories and product solutions. Review collected by and hosted on G2.com.

Response from Alexa Joy Imperial of Drift

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Hey! It's great to hear that you're enjoying connecting with prospects in real-time with Drift. And thank you for your feedback regarding filtering prospects by territory. We understand the importance of reaching the right people in different regions, and we're constantly working to improve our platform. It's feedback like yours that makes this possible! If you have any other suggestions, please don't hesitate to reach out! 😊

—Alexa Imperial: Customer Marketing @ Drift

Nabin P.

CEO

Mid-Market (51-1000 emp.)

1/7/2026

"Powerful for Boosting Sales, but Could Improve UI and Performance"

3.5/5

What do you like best about Drift?

What I appreciate most about Drift is its ability to transform website chats into immediate sales opportunities. The platform efficiently routes complex customer inquiries to the appropriate representative, allows for instant meeting scheduling, and integrates smoothly with marketing tools such as HubSpot, Salesforce, and Adobe Marketo. Drift is especially well-suited for B2B SaaS companies aiming to accelerate their sales pipeline. Review collected by and hosted on G2.com.

What do you dislike about Drift?

Drift tends to be slower and consumes heavy memory, and I find the pricing structure to be somewhat unclear. The user interface is rather plain, lacking any standout visual elements. Additionally, the cost is quite high, making it more appropriate for enterprise-level teams. It's also harder to implement and slow customer support. Review collected by and hosted on G2.com.

What problems is Drift solving and how is that benefiting you?

Drift addresses the challenge of lost or unqualified leads by enabling us to convert website visitors into genuine opportunities, schedule meetings instantly, and connect promising prospects with the appropriate team members. As a result, we experience a faster sales process, greater efficiency, and, in the end, increased revenue. Review collected by and hosted on G2.com.

Siddhaant M.

Account Development Executive

Enterprise (> 1000 emp.)

1/27/2026

"Targeted Lead Generation with Seamless Integration"

5/5

What do you like best about Drift?

Drift is a very good way to get new leads as a sales person. Targeted lead generation with better than average conversion. Does have seamless integration with calendar and custom guardrails that can ebs et according to each users schedule Review collected by and hosted on G2.com.

What do you dislike about Drift?

It lags connection with Salesforce/ not entirely successful. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Enterprise (> 1000 emp.)

8/28/2023

"Drift is a helpful tool, but security issues have made it difficult to justify"

2.5/5

What do you like best about Drift?

I like Drift's ability to build out playbooks based on different data like acquisition channel, page, etc. Review collected by and hosted on G2.com.

What do you dislike about Drift?

To be most effective, you must purchase a seat for your entire sales team. This can be extremely costly. Review collected by and hosted on G2.com.

Response from Sarah Haberman of Drift

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Hi there, thanks so much for sharing your thoughts on Drift and your candid feedback on pricing — I'll make sure that gets in the right hands. However, I'm thrilled to hear that you're loving Drift playbook customization! That's what we're all about and we're happy to hear it's helping you engage website visitors.

- Sarah Haberman, Senior Manager, Customer Marketing @ Drift

Verified User in Computer Software

Mid-Market (51-1000 emp.)

11/9/2022

"Web version is perfect, app could be improved"

4/5

What do you like best about Drift?

overall still very good tool to use! The web version works fine, we have some routing bugs from time to time, but they get solved quickly. Review collected by and hosted on G2.com.

What do you dislike about Drift?

Lots if issues before i moved to another role unfortunately! Review collected by and hosted on G2.com.

Response from Joshua Morgan of Drift

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Thank you so much for taking the time to leave a review! Love seeing that we're getting those bugs fixed quickly. I know they can be frustrating. If you have specific suggestions on where you feel the app is lacking compared to the web experience, I'd be happy to pass those suggestions on to our product team.

--Joshua Morgan: Customer Advocacy @ Drift

Shubham C.

Business development Representative

Enterprise (> 1000 emp.)

6/20/2024

"Ease of access with smooth experience"

5/5

What do you like best about Drift?

Some new thing that I have been using lately is the calling feature, if any customer gives their contact number I can directly call them, I can also start a quick meeting with them while chatting without any hassle Review collected by and hosted on G2.com.

What do you dislike about Drift?

Customer qualification before adding a sales rep can be slightly improved, rest I think everything is all good till now and I still use it for more than 8 hours a day Review collected by and hosted on G2.com.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

3/30/2023

"Livechat AI Tool"

4/5

What do you like best about Drift?

AI Sales tools is very beneficial and a great addition to Drift's features! Review collected by and hosted on G2.com.

What do you dislike about Drift?

It has become more user friendly over the year and more support has been provided Review collected by and hosted on G2.com.

Response from Alexa Joy Imperial of Drift

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Thanks for taking the time to share your experience with Drift! We're thrilled to hear that you're benefiting from our native integrations. We know how important it is to make sure that our platform works seamlessly with the tools you're already using.

Please let us know if there's anything else we can do to make your experience even better!

—Alexa Imperial: Customer Marketing @ Drift

Verified User in Computer Software

Small-Business (50 or fewer emp.)

10/23/2025

"Was a good Chatbot, But Major Data Breach and Billing Issues Disappoint"

0/5

What do you like best about Drift?

We used the Drift chatbot product for our website and it worked well. Review collected by and hosted on G2.com.

What do you dislike about Drift?

Once Salesloft acquired Drift the customer service went down significantly. They also had a major data breach that impacted the service for 10 days in August https://www.upguard.com/blog/salesloft-drift-breach.

We tried to cancel the renewal, but people from Salesloft kept calling me for payment. Then, out of the blue, I received an email that payment had been processed to Salesloft on my Amex card. They had someone processed the payment using my old card # that had expired last year. Review collected by and hosted on G2.com.

Response from Katherine Horner of Drift

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I'm sorry to hear about your renewal issues! Please let me know if there's anything I can do to help here.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

12/19/2025

Guest users or non-business users of the software, not included in G2 scores.

"Drift for SDR team"

5/5

What do you like best about Drift?

The chatbot for asking information from the lead Review collected by and hosted on G2.com.

What do you dislike about Drift?

We have some bugs that are going to be fixed Review collected by and hosted on G2.com.

Yesetly M.

Business Development Representative

Mid-Market (51-1000 emp.)

7/29/2024

"Easy way to chat and book meetings with prospects!"

5/5

What do you like best about Drift?

I have used drift in 2 diffrent work places and both of which have been easy to access.

It allows prospects to reach out to us with any questions and book meetings when we aren't available.

Drfit also has a feature that allows us to view what companies have been using our websites and what they have been browisng, allowing us to target those companies with specific wording in mind.

If customer support is ever needed from our end they are always quick to respond to our inquiries! Review collected by and hosted on G2.com.

What do you dislike about Drift?

I have used Drift for 4 years and don't have a complaint! Review collected by and hosted on G2.com.

What problems is Drift solving and how is that benefiting you?

As a Bussiness Development Represntative Drift is beneficial when it comes to prospecting. It allows us to view hot acounts that are browsing our products. It also helps us with inbound leads when companies use the chatbot to conversate with us and book a meeting asking for more detailed information! Review collected by and hosted on G2.com.