G2

Carla H.

Founder & Agent Growth Coach

Small-Business (50 or fewer emp.)

10/28/2026

"Flexible Communication; Setup, AI, and SMS Need Improvement"

4/5

What do you like best about ActiveCampaign?

I like having all of my contacts in one place so I can stay connected with current coaching clients and build relationships with potential clients. Tags help me organize my contacts and tailor my messaging so people receive information relevant to them.

I use both automations and campaigns, along with SMS reminders for coaching sessions and classes. I also use forms for newsletter sign-ups and other lead capture. Those forms apply tags that trigger the appropriate automation, creating a connected process from sign-up to follow-up.

What I appreciate most is how these tools work together to support ongoing communication and engagement across different stages of the client relationship. Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

The complexity and time required to set up and edit campaigns and automations can be frustrating. In my experience, the built-in AI often creates additional issues instead of simplifying the process. There are also limitations on how much tools like ChatGPT or Claude can help me build and edit campaigns and automations, which leaves more manual work than I would like.

I would also like a way to make global changes within an automation. If a date or link changes, I want to update it once across the entire automation instead of finding and editing each instance individually.

SMS is another area of frustration. The reporting does not give me the clarity I need to understand delivery issues, and many of my coaching clients have told me they did not receive messages I sent. Since I use SMS for coaching session and class reminders, I need clearer reporting and more confidence that those reminders are reaching my clients. Review collected by and hosted on G2.com.

What problems is ActiveCampaign solving and how is that benefiting you?

Automations allow me to send targeted messaging and track possible clients from the automation engagement. Before, Active Campaigns messaging was manual and one-off, and by using Active Campaigns, I am able to systematize the messages. This is especially helpful for the client communications and potential client messaging that repeat. The flexibility of the system allows me to use it for both marketing messaging and client messaging which allows me to have everyone in one system. Review collected by and hosted on G2.com.