# Omnisend Reviews **Vendor:** Omnisend **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.6/5.0 **Total Reviews:** 1,185 ## About Omnisend Omnisend is an all-in-one marketing platform tailored for busy shop owners who have enough adventure in their ecommerce business already. You will find this platform refreshingly boring, in the best way possible. Offering the powerful features of an advanced marketing tool, but without the steep learning curve, Omnisend delivers an exceptional user experience for experts and rookies alike. Omnisend empowers online merchants to grow their businesses by building strong, personalized connections with their audience. Designed to save you time and increase your sales, it integrates directly with the most popular ecommerce platforms, allowing you to create beautifully designed email campaigns, send timely SMS messages, and automate repetitive marketing tasks effortlessly. It doesn’t matter if you’re just starting your business or already have a big operation — Omnisend grows with you, offering tools to help you engage your audience, improve retention, and drive consistent sales. Try out Omnisend and see for yourself how boring and adventureless (in the best way possible) your email marketing can be. - Send newsletters and targeted campaigns Create beautiful, shoppable emails using our intuitive drag-and-drop email builder and a variety of ready-made email templates. Add coupon codes, automatically pick & insert products and automatically resend campaigns to the non-openers — all without any tedious manual work! - Drive sales on autopilot with ecommerce automations Win (back) lost sales with pre-built workflows for cart abandonment, welcome series, transactional emails and more. Get pre-built, revenue-generating automations running in minutes or build your custom workflows using our no-code, drag-and-drop Automations Editor. - Improve your targeting with unlimited segmentation Segment your customers based on their shopping behavior as well as other properties to improve conversions with well-targeted, personalized emails and texts. Create segments for high-value customers, for specific category/product shoppers or those that need to be reengaged and personalize your messaging. - Combine email with SMS and more channels Add SMS and push notifications right next to your emails using the same platform and provide a consistent, omnichannel customer experience. Save time and costs — there’s no need to pay for separate email, SMS, and push apps anymore! - Build your email & SMS lists Collect new subscribers using our mobile-friendly, fully customizable forms. Choose from popups, signup boxes, landing pages, or a Wheel of Fortune to seamlessly collect email and/or SMS opt-ins. Capture your visitors with exit-intent forms and improve popup engagement using form targeting options, all available within Omnisend. - Automate content, personalization & targeting with AI Generate on-brand email copy, subject lines, and preheaders in seconds. Personalize messages based on behavior, recommend products automatically, and build smart segments using AI-powered tools like churn prediction, RFM analysis, and high-value customer detection – all without manual effort. - 24/7 support We give you stellar support and helpful advice anytime you need it. We’re available 24/7. Start using Omnisend for free, upgrade anytime! Omnisend invites Freelancers and Agencies to join the Omnisend partner program. This program is created to help Freelancers and Agencies accelerate their growth, win more clients and receive industry leading revenue share for referred and managed accounts. Check the link and join the program: https://www.omnisend.com/partners/ ## Omnisend Pros & Cons **What users like:** - Users appreciate the **ease of use** of Omnisend, enabling effective multichannel marketing without technical expertise. (202 reviews) - Users value the **excellent support** provided by Omnisend, enhancing their overall user experience and satisfaction. (114 reviews) - Users appreciate the **excellent customer support** from Omnisend, highlighting both AI and human assistance. (108 reviews) - Users find Omnisend's **intuitive automation features** essential for simplifying multichannel marketing and boosting engagement. (107 reviews) - Users love the **automation capabilities** of Omnisend, making multichannel marketing seamless and efficient without technical hurdles. (97 reviews) - Intuitive (90 reviews) - Easy Setup (85 reviews) - Integrations (71 reviews) - Features (70 reviews) - Easy Integrations (65 reviews) **What users dislike:** - Users find Omnisend has **limited features and integrations** , which restricts functionality and can complicate workflows. (60 reviews) - Users note the **missing features** in Omnisend, particularly in integrations and analytics that could enhance usability. (59 reviews) - Users find Omnisend's pricing to be **expensive** , especially for SMS services, leading to higher overall costs. (40 reviews) - Users feel **limited customization** in email design with Omnisend, wishing for more template options and flexibility. (33 reviews) - Users find the **limited templates** in Omnisend restrict their creative email design options and layout flexibility. (33 reviews) - Users find the **learning curve challenging** , with complexities in workflow duplication and understanding automations versus forms. (28 reviews) - Limitations (28 reviews) - Users feel there are **limitations in email customization options** , making design and integration challenging without coding skills. (27 reviews) - Template Issues (25 reviews) - Users find the **email editor unintuitive** and suggest improvements for features and customization options. (24 reviews) ## Omnisend Reviews ### 1. A great entry-level platform with potential for growth **Rating:** 4.0/5.0 stars **Reviewed by:** Lindsay D. | Senior Marketing Manager - Loyalty and Customer Insight, Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2026 **What do you like best about Omnisend?** The platform is pretty intuitive and makes it easy to quickly create campaigns. The pre-built templates are helpful (and time-saving) but can be easily personalised. In terms of transitioning to the platform, it was really straightforward to import data but a little trial and error to correctly attribute marketing permissions. Sales attribution seems a little out of sync with what we were used to seeing on Klaviyo but this could be a period of adjustment. Delighted with the new pricing plans, significantly reducing the cost of SMS makes it much more accessible. I haven't yet tried the AI integration but this feels like an exciting step forward. Support has been prompt and helpful which is massively appreciated! **What do you dislike about Omnisend?** Some of the UI is a little clunky. For example, the base font constantly reverts back to Arial (very annoying!), you can't overwrite copy and keep the formatting, and I'd like to see more elements available (i.e. spacers) In terms of reporting, it's a little more basic/limited than I'm used to. Hopefully the AI integration will help with this - for example I can't easily see how many users are active on site each day, **What problems is Omnisend solving and how is that benefiting you?** Omnisend isn't solving a materially different problem to what we had prior to onboarding, but it is allowing us to build a robust operation across email and SMS. **Official Response from Matija Lesko:** > Appreciate you taking the time to share this! It's good to know the transition from Klaviyo went smoothly and that templates are saving you time. We hear you on the UI elements like font defaults and formatting, your feedback helps us prioritize what to improve. Really happy the pricing shift makes SMS more accessible for you - that's exactly what we hoped to enable. Thanks for the support shoutout too! ### 2. Effective Email Marketing with Room for Improvement **Rating:** 2.0/5.0 stars **Reviewed by:** Cheryl S. | Resident Faculty, Consumer Services, Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2019 **What do you like best about Omnisend?** I like the way that Omnisend integrates with Shopify. I also like that I can import my own templates. **What do you dislike about Omnisend?** The customer service is atrocious. Every time I need to ask for help, the agent takes 3 to 5 minutes in between replies, often forgets what we're talking about, and usually doesn't solve the issue. The last time I needed help, it was 45 minutes in between replies. This is completely unacceptable. The integration with Google Drive needs attention. Also, there should be an integration with Canvas for better image handling. I want to have modules that automatically update that are not part of the universal templates. Additionally, I'd like to integrate Omnisend with Claude to create more options and emails faster. The onboarding was not easy; the team didn't move all our flows properly, and I had to rebuild certain flows like the abandoned browse and cart because the dynamic content wasnt available the way they set it up and couldn't be actively dropped in. **What problems is Omnisend solving and how is that benefiting you?** Omnisend helps me create robust, personalized flows that connect with my audience in ways I couldn't build myself. I switched from MailerLite because Omnisend offers better integration capabilities and easier ways to create personalized workflows with improved analytics. **Official Response from Matija Lesko:** > Really appreciate you taking the time to share what's working and where we fell short. It's great to hear the Shopify integration and template flexibility are helping you build those personalized flows that drive real connections with your audience, and that the switch from MailerLite is delivering better results. That said, we hear you on the onboarding experience and the challenges with flow migration. That's not the smooth start we want for anyone. We'd love to hear more about the Google Drive integration challenges you're facing and help optimize everything so your flows work exactly the way you envisioned. Please reach out via in-app chat or email us at support@omnisend.com so we can dig into the specifics and make sure your flows and dynamic content are working seamlessly going forward. ### 3. Far above the competition **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** April 18, 2026 **What do you like best about Omnisend?** I love how simple and intuitive Omnisend is. I value that everything can be set up with just a few clicks and is ready to edit emails. I also appreciate its ability to resolve the replacement of the confirmation email in Shopify with a few clicks, as well as creating a discount pop-up, and complete automations like welcome, abandoned cart, and abandoned checkout, all in just 2 days. The simplicity and speed to achieve things using the least possible time are very important to me. **What do you dislike about Omnisend?** At the moment, the only thing I would add is an extra email to replace the Shipping confirmation email in Shopify, in the same way that I have the option to edit the Thank You email and replace the Shopify order confirmation. This would be a great advantage for those of us who do not use Shopify Plus. **What problems is Omnisend solving and how is that benefiting you?** Omnisend solves the replacement of the confirmation email in Shopify with a few clicks, facilitates a discount pop-up, and automates processes like welcome and abandoned cart, in two days. I like its simplicity, as it saves time and improves communication with customers. **Official Response from Matija Lesko:** > That's amazing to hear! Getting everything up and running in 2 days is exactly the kind of efficiency we aim for. Thanks for the note on shipping confirmations, we're always listening to what would make things even smoother for Shopify merchants. Excited to keep supporting your customer communication as you scale! ### 4. Great ESP for an impresssive price **Rating:** 4.0/5.0 stars **Reviewed by:** Laura O. | Email marketer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 07, 2026 **What do you like best about Omnisend?** What I like best about Omnisend is how intuitive the UX is. Within 10-20 minutes you get the hang of it - which matters when you're onboarding new clients and need to move fast. The platform covers the essentials well: email sends, pop-ups, and audience analytics, all in one place. It's also more budget-friendly than a lot of the alternatives, which makes it a realistic recommendation for a lot of brands who can't afford a very pricey ESP. The customer service is helpful, I think the AI chatbot works pretty well for basic questions, too. I'd give it an 8 out of 10 overall and a 10/10 for brands on a budget - it's definitely one of the best email marketing platforms to use. **What do you dislike about Omnisend?** The audit permission level doesn't allow you to view flow designs, which isn't consistent with how other ESPs handle it - that's kind of irritatating when auditing potential client accounts. The two-step limit on pop-ups is restrictive, and adjusting image sizes within the pop-up builder is more difficult than it should be. Also having a deliverability 'score' section from 1-100 would be great. The analytics could be improved as well, but I have faith Omnisend will make these changes overtime. **What problems is Omnisend solving and how is that benefiting you?** Omnisend centralizes email marketing, SMS, and analytics in one platform, which simplifies how I manage retention strategy for ecommerce clients. The practical benefit is speed - setting up flows, campaigns, and pop-ups without switching tools means I can focus on strategy rather than logistics. It makes it easy to A/B test, analyze performance, and segment audiences. Because of that, I can clearly see what's working and double down on it, and cut what isn't. That's the core of what I need it to do, and it does it well. **Official Response from Matija Lesko:** > Really appreciate you sharing this perspective as an agency partner. It's great to hear the quick onboarding and centralized setup help you move efficiently across client accounts, and that the budget-friendly positioning makes Omnisend a realistic fit for more brands. Your points on audit permissions, pop-up steps, and analytics depth are noted. We hear you on the deliverability score idea too. These kinds of insights from people managing multiple accounts help us understand where the platform needs to improve. It's clear the centralized setup and testing capabilities are helping you cut through the noise and focus on strategy that delivers. We're here to keep that momentum going. ### 5. Omnisend: Comprehensive Marketing with Easy Setup **Rating:** 5.0/5.0 stars **Reviewed by:** Mike Z. | Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Omnisend?** I use Omnisend for email marketing, SMS marketing, and push notifications on the website. I appreciate the good dashboard that allows me to find our analytics for both email campaigns and SMS campaigns, and compare them to website analytics to ensure everything is aligned properly. Omnisend has everything needed, including templates and dashboards, to create and manage our campaigns. I like that you can see all email campaigns, their performance, your boosters, SMS, and all campaigns you're sending in one screen. It also allows breaking down the details granularly to see placed orders, order contents, and product types, helping me assess if email campaigns are translating into sales or if adjustments are needed. It's great that you can actually see if the email campaign is making sales on the products, which is a real benefit. **What do you dislike about Omnisend?** It would be nice if they could integrate reviews into it. It seems like the only feature that they really need to jump on to. Other than that, no issues. **What problems is Omnisend solving and how is that benefiting you?** Omnisend gives us a good dashboard for analyzing email, SMS campaigns, and comparing them to website analytics. It shows how campaigns perform, helps in making sales through emails, and includes all necessary templates and dashboards. **Official Response from Matija Lesko:** > That end-to-end visibility, from overall campaign performance down to order contents and product types, is what turns data into actual decisions. Really glad the multi-channel setup is pulling its weight for your team. Appreciate the honest note on reviews integration too, that's the kind of feedback that matters. ### 6. Good post-migration experience **Rating:** 4.5/5.0 stars **Reviewed by:** Margita V. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Omnisend?** What I like best about Omnisend is their support team. Deniz, in particular, helped me migrate from Brevo to Omnisend. I had previously gone through migration from Mailchimp to Brevo and it was quite a painful process back then. This time, however Omnisend team handled everything for me, from the moment I filled out the form, the whole migration was completed within just a few days, and I barely felt the transition at all. **What do you dislike about Omnisend?** It's still a bit early to comment in detail, but I would love to see more native integrations with some smaller niche tools in the future. **What problems is Omnisend solving and how is that benefiting you?** Compared to some tools I've used before, which were general email marketing platforms rather than ecommerce focused solutions, Omnisend integrates well with Woocommerce, it allows you to setup automations and segmentation tailored specifically for an online store, without needing any workarounds **Official Response from Matija Lesko:** > Thank you for this detailed feedback! We're thrilled Deniz and the migration team made your transition from Brevo so seamless, especially after a tough experience moving from Mailchimp before. Being built specifically for ecommerce makes a real difference when you need automations and segmentation that actually work for online stores without the workarounds. We hear you on wanting more niche tool integrations and appreciate that input as we keep improving. ### 7. Effortless Email & SMS Marketing with Unmatched Support **Rating:** 5.0/5.0 stars **Reviewed by:** Mingo B. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** May 04, 2026 **What do you like best about Omnisend?** I use Omnisend for email and SMS marketing. It's an easy system to use when sending emails, and I've found it to be the easiest for setup and sending compared to other products. I send about 3-4 product emails and 3-4 SMS sends a week, and it couldn't be any easier. Being able to create segments for sending is also a really great feature. We offer online products globally, so creating segments for domestic and international groups saves me so much time and effort. The initial setup was very easy, especially with the Omnisend team helping to migrate our contact info and flows, which was a game changer! **What do you dislike about Omnisend?** There isn't much I don't like about Omnisend. It's truly a great system. **What problems is Omnisend solving and how is that benefiting you?** Omnisend solves the problem of sending emails and SMS marketing. It's the easiest tool I've used for setup and sending, saving time with segments for targeted sends. Creating segments helps manage global and specific group sends, significantly saving time and effort. **Official Response from Matija Lesko:** > Really appreciate you sharing this! It's great to hear the segments are making your global and domestic targeting so much more efficient. When setup and weekly sends are that smooth, it frees you up to focus on what matters most - reaching the right customers at the right time. Thanks for trusting us with your email and SMS marketing! ### 8. Powerful email management with minor setup challenges **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Arts and Crafts | Small-Business (50 or fewer emp.) **Reviewed Date:** April 18, 2026 **What do you like best about Omnisend?** I really like the testing capabilities of Omnisend because they give me peace of mind. The tools are flexible enough that I can set them up to closely match the design of my personal branding and my artist website shop (yenablooms.com). It's important to me that everything is set up correctly, so it looks like the emails are coming from me. It's great that all my communications, whether email or website, appear unified rather than being split across different platforms. **What do you dislike about Omnisend?** The initial setup of Omnisend was kind of hard for me because I haven't really done email before. I had to ask my LLM a lot about how to set things up, how to connect things, and the meaning of individual segments. It would've taken me much longer if I hadn't been working with an LLM. Also, during the initial setup, I felt the existing flows are more optimized towards e-commerce. For my art shop, it would have been helpful to have more guidance specific to my needs along the initial user journey. Even though I use Claude for assistance, without it, the setup would have been a pretty large lift. **What problems is Omnisend solving and how is that benefiting you?** I use Omnisend to manage my emails, allowing me to communicate effectively with those invested in yenablooms. It simplifies email setup, even for beginners, and provides peace of mind with its testing capabilities, ensuring correct email targeting. **Official Response from Matija Lesko:** > So glad the testing tools and design flexibility are giving you that confidence! We know brand consistency matters, especially for artists building a direct connection with their audience. Your feedback about the onboarding experience for non-ecommerce shops is really valuable, we're always looking at ways to make those first steps clearer for different business types. Excited to support Yenablooms as you grow your community! ### 9. Efficient Email Marketing with Stellar Support **Rating:** 4.5/5.0 stars **Reviewed by:** Cynthia A. | CEO/Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** April 12, 2026 **What do you like best about Omnisend?** I use Omnisend for my email marketing on my Shopify store, and it allows me to set up and execute all of my email marketing needs. I'm able to set up automations, campaigns, and pop-up forms for my website, which is super helpful. One of the things I really like about Omnisend is the customer support. My questions are answered quickly, and any setup issues are easily fixed. The support team is very responsive and thorough, and I can review previous chats if I need to. This makes my email marketing run smoothly and efficiently. Also, the initial setup was easy, and I didn't have many issues with it. **What do you dislike about Omnisend?** The verification process for my domain name took a few days and was confusing to set up. The directions for this process need to be clarified. When I first attempted to get verified, it was denied without any reason given, and it took over a week to be notified that it was complete. I feel that the directions for verification need to be updated and made easier to understand for new users. **What problems is Omnisend solving and how is that benefiting you?** Omnisend handles all my email marketing needs, allowing me to set up automations, campaigns, and pop-up forms. The responsive customer support quickly resolves issues, ensuring smooth and efficient email marketing operations. **Official Response from Matija Lesko:** > We're glad Omnisend is covering your email marketing end-to-end and that our support team has been there when you needed them. Quick, thorough help makes a real difference when you're running a store. Thanks for flagging the domain verification experience, that shouldn't have been confusing or slow, and we take that feedback seriously. We're working to make the process clearer and faster for everyone setting up. ### 10. Streamlines Email Campaigns Effortlessly **Rating:** 5.0/5.0 stars **Reviewed by:** Zeyneb A. | Junior Digital Designer **Reviewed Date:** April 06, 2026 **What do you like best about Omnisend?** I use Omnisend to send emails for our events, making it easier for people to attend. I think it solves the time problem as it’s easier to send emails, and you can also clean contacts. I like Omnisend for having the ability to fully edit templates and give admin access. I can send multiple emails with campaigns without them getting mixed up. For example, I can get a ready template by just editing the text a bit, which makes my email template ready to send - it's way easier. I can give admin access to copy other templates from other Omnisend accounts. The initial setup was pretty easy, we had no problems, and I would recommend Omnisend, more like 10 out of 10 because it's pretty easy. **What do you dislike about Omnisend?** I think for me at first it was hard to make a template from zero. It was like a website building thing-like. But then I managed to learn it. I'm actually a graphic designer so I thought it would be easy, but I struggled a bit. **What problems is Omnisend solving and how is that benefiting you?** I use Omnisend to easily send event emails and manage contacts. It saves time with features like editable templates, admin access, and organizing multiple campaigns for different audiences without mixing up. **Official Response from Matija Lesko:** > A 10/10 recommendation means a lot, thank you! It's great to know the template system and campaign tools are helping you coordinate event emails efficiently and keep everything organized. We appreciate you sharing the honest feedback about the initial learning curve. It's designed for flexibility, which sometimes means a bit more upfront work. Sounds like once you got the hang of it, you've been able to move quickly and manage multiple audiences with ease. ### 11. Great customer service and excellent turnaround time by the team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Wholesale | Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Omnisend?** We've been using Omnisend for the past 2 years and it's one of the best choices we've made company-wise. The customer service side of things is by far their best asset (followed by the extremely user-friendly platform they have created). I can't name everyone who's helped us over the years, but from Agustin to Beran, Saanya, Baarath and many others that I couldn't name, their team is top-notch. **What do you dislike about Omnisend?** Nothing that makes us question our use or contemplate switching over. It's a very, very solid platform. **What problems is Omnisend solving and how is that benefiting you?** Our business works in B2B wholesale, so we do find ourselves with certain restrictions applied due to Omnisend's catering to (what I assume are mostly) B2C, retail businesses. Even with those obstacles in the way, their team always finds a workaround that solves all our issues to date. **Official Response from Matija Lesko:** > We really appreciate you taking the time to share this! Hearing that our team has consistently found solutions for your B2B wholesale needs over the past 2 years makes us proud. It's not always a straightforward fit, but knowing we've been able to adapt and keep things running smoothly for you means everything. Thanks for sticking with us! ### 12. Amazing Value at a Fraction of the Cost **Rating:** 5.0/5.0 stars **Reviewed by:** Rob W. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** March 20, 2026 **What do you like best about Omnisend?** Cost! I am paying a fraction of what I used to pay with a previous platform. **What do you dislike about Omnisend?** So far, after 20 days, no issues. If I absolutely have to write something, I wish the crop tool was a little user-friendlier in their template builder. But not anything worth mentioning. **What problems is Omnisend solving and how is that benefiting you?** I was paying a lot more for a previous platform and it did not feel like it was worth the cost. I would see price hikes regularly and I did not feel like it was justified. I pay less for a very similar system in Omnisend, and I feel like I'm actually getting more with everything else that comes with Omnisend. Most notably the personal customer success team. **Official Response from Matija Lesko:** > Thanks for sharing this! Sounds like you're getting the value and support you need without the price creep. Your feedback on the template crop tool is noted, we appreciate you taking the time to mention it, even if it's minor 😊 ### 13. Effortless Communication and Stellar Support **Rating:** 5.0/5.0 stars **Reviewed by:** Nicholas D. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** March 04, 2026 **What do you like best about Omnisend?** I really like Omnisend's easy-to-navigate user interface and the great support. The UI makes it super simple to get around and understand the features. It's easy to set up, and although I had some issues on my end, it was very straightforward with Omnisend. **What do you dislike about Omnisend?** Nothing major, I would say a better process for verifying a domain as when it fails the details can be very hard for a new comer to understand what they need to change. If these 2 records have omnisend show this as a means of more of a direction on the fix needed **What problems is Omnisend solving and how is that benefiting you?** Omnisend helps me with communications to my members and clients, and it's easy to navigate and understand its features. **Official Response from Matija Lesko:** > Really appreciate you highlighting the ease of use and our support! We hear you on domain verification, it's one of those technical pieces we're continuously refining to be more intuitive. Keeping your member and client communication simple and effective is what helps you stay focused on what matters most. ### 14. Omnisend's Automation: A Beginner's Best Friend **Rating:** 5.0/5.0 stars **Reviewed by:** Justin P. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 09, 2026 **What do you like best about Omnisend?** Omnisend has been awesome. It's quick to set up, and they've already done a lot of hard work for you, so you just need to put in a little time depending on what you're trying to accomplish. The automations are great. It helps me capture emails from visitors on my Shopify store and automatically handles things like abandoned cart emails. Everything is really easy to navigate, and the layout is user-friendly, even for a beginner. Setting it up was super easy, thanks to all the pre-loaded templates for pop-up ads and their email automations. **What do you dislike about Omnisend?** I haven't run into any major issues yet since i"m still early in using it. there's a lot of features available, so it can tale a little time to explore everything. **What problems is Omnisend solving and how is that benefiting you?** Omnisend helps me capture emails from store visitors and automatically handles tasks like abandoned cart emails. It's quick to set up, user-friendly, and its preloaded templates and automation make things so easy. **Official Response from Matija Lesko:** > Thanks for the detailed feedback! Sounds like the pre-built automations and templates are doing exactly what they should, making email marketing simple so you can focus on growing your store. We're here to support you as you explore more features and scale up. ### 15. Seamless Connectivity and Effective Cart Recovery **Rating:** 4.0/5.0 stars **Reviewed by:** Heather S. | Executive Director, Small-Business (50 or fewer emp.) **Reviewed Date:** April 07, 2026 **What do you like best about Omnisend?** I find Omnisend easy to transition to (you do need a little website knowledge), which is great after using another platform for nearly 12 years. I haven't lost connection so far with Omnisend, unlike my previous experience. I'm pleased with how it's allowed us to gain back some customers who abandoned their carts, which was a big goal for us. The connectivity and ability to track abandoned carts have been really helpful. I love that it allowed us to gain back customers on the first day the workflow was installed. The cost and usability for tracking and connecting abandoned carts were also factors that motivated our switch to Omnisend. **What do you dislike about Omnisend?** The segments, make it easier to connect to a site. **What problems is Omnisend solving and how is that benefiting you?** Omnisend helps us regain customers who abandoned carts and maintains reliable connectivity with WooCommerce. **Official Response from Matija Lesko:** > We're really glad the transition went smoothly, especially after 12 years with another platform. Hearing that you recovered customers on day one with the cart recovery workflow is exactly the kind of impact we want to deliver. Reliable connectivity and tracking shouldn't be a struggle, and we appreciate you trusting us to support your WooCommerce store. Thanks for the feedback on segments, we're always working to make setup even more intuitive. ### 16. Omnibot Makes Creating Professional Emails Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** April 11, 2026 **What do you like best about Omnisend?** The most helpful part of Omnisend is definitely the Omnibot. I have little to no experience with creating emails, and I have a lot of questions. I am able to ask a question back and forth or if I have to step away from my laptop I can always return later with a response from Omnibot. It has been an immense help for someone like me who wants to have a professional looking email, but doesn't quite have all the knowledge yet. **What do you dislike about Omnisend?** I wish that there was more tutorials within the website for help. **What problems is Omnisend solving and how is that benefiting you?** Omnisend is helping me create an email automation for my website. I will be launching my website soon and I wouldn't have been able to achieve this level of professionalism without Omnisend's help. **Official Response from Matija Lesko:** > Thank you for sharing this! We're really glad Omnibot gave you the support and flexibility you needed, especially while learning the ropes. Seeing you reach a level of professionalism you're proud of is exactly what we're here for. We hear you on the tutorial request, we'll keep working to make resources even more accessible as you continue to grow. ### 17. Time-Saving Email Automation That Elevates Your Brand **Rating:** 4.5/5.0 stars **Reviewed by:** Soul Crystals X. | Owner/Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** December 01, 2025 **What do you like best about Omnisend?** Omnisend makes it easy to create beautiful, on-brand newsletters and marketing campaigns. The editor is intuitive, and the templates are modern, clean, and easy to customise. Automation flows are simple to set up and have helped me nurture customer relationships without needing advanced technical knowledge. I also like how seamlessly it integrates with my Shopify account, making it easy to segment audiences, trigger emails based on behaviour, and track performance. Overall, it gives me the tools to look professional and connect with my audience in a meaningful way. **What do you dislike about Omnisend?** It can feel a bit limited when it comes to deeper design control and fine-tuned customisation. If you’re someone who wants full creative freedom or highly specific visual elements and formatting, it may not fully meet those expectations. It also sits at a relatively high price point, and some features are locked behind higher-tier plans - this can be challenging for small businesses that are still growing. **What problems is Omnisend solving and how is that benefiting you?** The automation flows handle welcome sequences, abandoned cart reminders, and customer re-engagement, which has directly improved conversions and repeat purchases. It also solves the challenge of creating professional, aesthetic email campaigns: the drag-and-drop builder makes it easy to design something visually aligned with my brand, even without any technical skills. Being able to segment audiences based on behaviour has also made my messaging feel more personal and relevant, resulting in better engagement and stronger relationships with my community. **Official Response from Matija Lesko:** > Thank you for the detailed feedback. We’re glad to hear Omnisend’s intuitive editor, automation flows, and seamless Shopify integration help you create polished campaigns, nurture customer relationships, and drive stronger results without needing technical complexity. We appreciate your note on deeper design control and pricing — insights like this help us better understand how to support you as your business continues to grow. ### 18. Easy WooCommerce Automations That Drive Orders Fast **Rating:** 4.5/5.0 stars **Reviewed by:** Rimvydas S. | Ecomerce worker, Small-Business (50 or fewer emp.) **Reviewed Date:** February 15, 2026 **What do you like best about Omnisend?** The main thing I like is how easy it is to set up automations for WooCommerce. Abandoned cart and welcome emails were quick to launch and started bringing orders almost immediately. The interface is simple and not overwhelming compared to other email tools. **What do you dislike about Omnisend?** Some settings and permissions can be confusing during the initial connection with WooCommerce, especially when managing multiple stores. Clearer guidance during setup would make the onboarding smoother. **What problems is Omnisend solving and how is that benefiting you?** Before Omnisend I wasn’t following up with visitors who left the cart, so many potential orders were lost. After setting up abandoned cart and welcome automations, customers started returning and completing purchases automatically. It basically recovers sales without manual work. **Official Response from Matija Lesko:** > This is great to hear! Knowing your abandoned cart and welcome flows started driving orders right away makes our day. We really appreciate the feedback on the WooCommerce setup, clearer guidance during that initial connection is something we're focused on improving. Excited to keep helping you recover revenue without the manual work. ### 19. Amazing customer service. Their support is on another level. **Rating:** 5.0/5.0 stars **Reviewed by:** Milena P. | Ceo, Small-Business (50 or fewer emp.) **Reviewed Date:** October 06, 2025 **What do you like best about Omnisend?** After posting my experience, the Omnisend team reached out right away. Their support was outstanding — kind, patient, and truly caring. They made sure everything was taken care of and followed up until it was perfect. I’m very impressed with their service. Omnisend is not only more affordable than Klaviyo but also far better when it comes to customer care. I’m happy I chose them for my new Shopify AI website. Like today I was genuinely surprised today when I got a message from Baarath from customer support checking in on me to see if I needed anything. You don’t see that kind of care often. Their support is on another level. **What do you dislike about Omnisend?** I don't have dislike. If you contact the Omnisend be specific you will get a help! I was genuinely surprised today when I got a message from Baarath from customer support checking in on me to see if I needed anything. You don’t see that kind of care often. Their support is on another level. **What problems is Omnisend solving and how is that benefiting you?** I initially encountered an issue with campaign emails, but when I reached out for help, Sanya provided exceptional support. She created a step-by-step video showing me exactly how to use email marketing with the free subscription, which was incredibly helpful since it was my first time sending out marketing emails. Afterward, both Sanya and Baarath followed up with me via email to ensure everything was working smoothly and to let me know they were available if I needed further assistance. I also want to highlight Eduarda, whom I spoke with several times. I was truly impressed by her deep expertise—she clearly knows Omnisend inside and out and answered all my questions with ease. Thank you again for the outstanding support! I was genuinely surprised today when I received a message from Baarath in customer support, just checking in to see if I needed anything. That level of care is rare these days, and their support really stands out as exceptional. **Official Response from Matija Lesko:** > Thank you so much for this amazing feedback — it means a lot to us. We’re thrilled to hear that your first experience with email marketing was a positive one, and that our team, especially Sanya and Baran, were there to guide you every step of the way. Hearing that their support made a lasting impression — from personalized videos to thoughtful follow-ups — is exactly the kind of customer care we strive for. We believe real help means being responsive, human, and sticking with you until everything works just right. It’s also great to know Omnisend is not only meeting your expectations but helping you grow your new Shopify AI website with confidence. We’re here whenever you need us — always ready to support your next steps. ### 20. Smooth Transition and Effortless Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Priscila R. | Owner, Apparel & Fashion, Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2026 **What do you like best about Omnisend?** I like using Omnisend for email automation and personalization, which allows me to send the right emails based on customer behavior in the store, like browsing products or making purchases, without having to manually manage everything. The biggest value for me was the smooth migration from Klaviyo to Omnisend. Their team helped set everything up, saving me a lot of time and effort, and they replicated the automations we had in Klaviyo. Plus, Omnisend is cheaper than Klaviyo but has all the features I need. **What do you dislike about Omnisend?** Domain registration could be a bit more straightforward, although this might be more related to our domain setup than Omnisend setup. More platform-specific guides for domain setup would help, for example with GoDaddy, with step-by-step instructions on how to add the required records. **What problems is Omnisend solving and how is that benefiting you?** I use Omnisend for email automation and personalization, which eliminates manual work. It sends targeted emails based on customer actions, running in the background without constant management. **Official Response from Matija Lesko:** > Thank you for the thoughtful review. We’re pleased the transition from Klaviyo was handled smoothly and that your automations are running efficiently. Making migrations easier and automation reliable helps businesses move forward with confidence and grow faster. ### 21. Effective but Complicated **Rating:** 4.5/5.0 stars **Reviewed by:** Irtaza n. | marketing manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2025 **What do you like best about Omnisend?** The best thing about Omnisend is it's very efficient and has good templates. **What do you dislike about Omnisend?** Sometimes mail going into spam and all that. **What problems is Omnisend solving and how is that benefiting you?** Omnisend is addressing several key problems for businesses, particularly those in eCommerce and digital marketing. One major issue is the complexity of managing multiple marketing channels. Omnisend simplifies this by integrating email, SMS, and push notifications into one platform, allowing for a cohesive marketing strategy. Another problem is the challenge of personalizing communication and targeting the right audience effectively. Omnisend provides tools for advanced segmentation and automation, enabling businesses to send tailored messages based on customer behavior and preferences. This leads to higher engagement rates and conversion. Additionally, many businesses struggle with tracking and analyzing the performance of their campaigns. Omnisend offers detailed analytics and reporting features, helping users understand what’s working and what isn’t, so they can optimize their strategies accordingly. The benefits of using Omnisend include increased sales through personalized marketing, improved customer retention, and more efficient use of time and resources. By streamlining communication and providing valuable insights, Omnisend enables businesses to grow their customer base and enhance overall marketing effectiveness. **Official Response from Matija Lesko:** > Thank you for sharing your feedback. We’re glad to hear Omnisend’s efficiency and templates are helping you build campaigns more easily. We appreciate your note about occasional emails landing in spam — our team is always happy to review your setup and provide guidance on deliverability best practices so your messages consistently reach the inbox. If you ever need help, feel free to reach out via the in-app chat or at support@omnisend.com — we’re here for you. ### 22. Effortless Campaigns and Intuitive Design—A Game-Changer! **Rating:** 5.0/5.0 stars **Reviewed by:** Chris D. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2025 **What do you like best about Omnisend?** I've been using Klaviyo like forever, we switched to Ominsend due to pricing, but wow, what a far superior experience. What used to take me 4 to 5 hours, I can now do in an hour. Making campaigns is so intuitive, I could not be happier. I used to sweat email promotions, now it's a pleasure. Customer support is superb. If the bot can't help, a person will, in quick time, too. **What do you dislike about Omnisend?** The templates are too busy. I'd like some straightforward ones. Maybe they're somewhere, but I find myself deleting most of the sections. My mailshots are simple; the templates are not. **What problems is Omnisend solving and how is that benefiting you?** Sell products! I have a decent-sized mailing list, and when I call it into action, I want it to work. I don't want unsubscribes, or people saying the emails are SPAM, I want a good quality, no nonsense mailshot that converts into sales. **Official Response from Matija Lesko:** > Thank you for the detailed feedback. We’re thrilled to hear Omnisend helps you build campaigns more efficiently than your previous experience with Klaviyo, and that our support team is there when you need them. We appreciate your note about template simplicity — we’re actively expanding our template options to provide cleaner, more minimal starting points so you can create high-converting campaigns without extra steps. ### 23. Omnisend: the best option for a solid mailing strategy in Shopify **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** March 15, 2026 **What do you like best about Omnisend?** After trying several tools, Omnisend is definitely the best for having a solid mailing strategy, especially if you have your store on Shopify. You have the ability to create automated flows with a very broad layer of customization, and even the ability to create unique discount codes for each user, something that few platforms offer. On the other hand, the ability to create customizable landing pages easily and quickly is something that greatly eases the workload and increases the size of the database. **What do you dislike about Omnisend?** A big step would be to integrate WhatsApp, very useful for Latin markets. **What problems is Omnisend solving and how is that benefiting you?** It is definitely the place to develop and perfect your email marketing strategy, with a perfect native integration with Shopify. **Official Response from Matija Lesko:** > Thanks for the strong vote of confidence! It's great to hear that the customization depth in automations, unique codes, and landing pages are making a real difference in building your database and perfecting your marketing strategy. We've noted your WhatsApp suggestion for Latin markets. Excited to support your continued success! ### 24. One of the smoothest ESP migrations we've had **Rating:** 4.5/5.0 stars **Reviewed by:** Marion M. | Ecommerce store owner, Small-Business (50 or fewer emp.) **Reviewed Date:** January 15, 2026 **What do you like best about Omnisend?** We love how smooth the migration from Klaviyo was. the whole process is clearly weel thought out, you can tell the team out real effort into removing friction. Everything eas easy to follow, and whenerver we had a question, support was there, replying within few minutes. **What do you dislike about Omnisend?** There are a lot of customization options, which is good, but ic can slow you down a bit when you're in a hurry to migrate and start sending. **What problems is Omnisend solving and how is that benefiting you?** Omnisend solves the problem of having too many tools for the same job. It brings email, SMS, automations, forms and segmentation into one well rounded platform, which makes work much simpler. Having everything in one place saves time. **Official Response from Matija Lesko:** > Thank you for sharing your experience. We’re glad the migration from Klaviyo felt smooth and well-structured, and that our team could help remove friction along the way. Helping teams transition efficiently so they can start driving results sooner is a key part of how we support growth. ### 25. Easy to Implement and Customize, but Expensive **Rating:** 4.0/5.0 stars **Reviewed by:** Jess C. | Marketing Specialist, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2026 **What do you like best about Omnisend?** I like the ease of implementing Omnisend, it is really simple to understand its functions and start using it, even without prior experience. Additionally, the email templates have made my work much easier. There is a wide variety of templates and they are organized by sales objectives, theme, or seasonality, which makes it very easy to find the ideal one. **What do you dislike about Omnisend?** Plans can become somewhat expensive. To customize the product that each customer sees in an abandoned cart recovery email, they charge you $37 more to add those features. I am on the standard plan paying approximately $200 a month. **What problems is Omnisend solving and how is that benefiting you?** I use Omnisend to communicate promotions, follow up on uncompleted sales, receive reviews, and do remarketing. It facilitates its implementation without prior experience. The email templates organized by objectives simplify finding the ideal one. **Official Response from Matija Lesko:** > Really appreciate you highlighting how quickly you got up and running! It's great to hear the template library is helping you move faster across promotions, cart recovery, and reviews. We hear you on pricing for advanced features like dynamic product content, we're always working to deliver strong ROI as your business scales. Thanks for the detailed feedback. We're here to support that continued success. ### 26. Seamless Ecommerce Solutions with Omnisend **Rating:** 4.5/5.0 stars **Reviewed by:** Nishan D. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2025 **What do you like best about Omnisend?** I really like how simple Omnisend is, especially with its dashboard and user interface, which are easy to use. It's comprehensive enough for us to set up any kind of segmentation or automation, particularly for ecommerce, which isn't available in most popular ecommerce marketing software. This capability, along with an easy initial setup, makes it valuable for us. **What do you dislike about Omnisend?** Nothing so far. **What problems is Omnisend solving and how is that benefiting you?** I use Omnisend for ecommerce email campaigns and automations. It's solving our automation issues and fills gaps left by other software. It's simple and comprehensive, allowing us to set up relevant ecommerce segmentation and automation easily. **Official Response from Matija Lesko:** > Thank you for your detailed feedback and for sharing your experience transitioning from Mailchimp and Klaviyo. We’re happy to hear that Omnisend’s ease of setup and ecommerce-focused tools have enhanced your marketing efficiency. Your comments on automation learning and Google Lead Ads integration are valuable, and we’ll continue refining the platform to better support your goals and growth. ### 27. From Yotpo to Omnisend **Rating:** 4.5/5.0 stars **Reviewed by:** Drug W. | Store owner, Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2026 **What do you like best about Omnisend?** Easy to understand from the day one. Coming from Yotpo, Omnisend was quick to understand, even tho initially their team handled the transition for me, we still had full clarity and could jump right in.They moved templates and flows on our behalf, saving us time and nerves. **What do you dislike about Omnisend?** Pricing could be a bit more flexible. It would be great to have more flexibility for businesses that send more during the peak seasons. **What problems is Omnisend solving and how is that benefiting you?** Omnisend gives everything in one tool, email campaigns, SMS campaigns, automations, segmentation, forms in one platform, even push notifications are available tho we're not using them yet. **Official Response from Matija Lesko:** > Thanks for sharing this! We're glad the transition from Yotpo felt smooth and that our team could handle the heavy lifting with templates and workflows. You're up and running with email, SMS, automations, and segmentation all in one place, exactly what should be driving efficient results for your store. We take your feedback on seasonal pricing seriously. Excited to keep supporting your store's performance! ### 28. Simple Yet Powerful Marketing Automation for Small Ecommerce Brands **Rating:** 4.5/5.0 stars **Reviewed by:** Alexandar I. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** October 20, 2025 **What do you like best about Omnisend?** What I like most about Omnisend is how easy it is to use right from the start. Setting up email and SMS automation took almost no time, and everything works smoothly with my online store. The workflow builder is very intuitive, and I love how simple it is to create welcome messages, cart reminders, and post-purchase emails without having to touch any code. Customer support has also been great, quick to respond, friendly, and always helpful. It really feels like a platform made for small businesses that want professional-level marketing tools without the complexity. **What do you dislike about Omnisend?** The only things I’d like to see improved are the reporting options and email design flexibility. The analytics are clear but could go a bit deeper for tracking campaign comparisons or custom KPIs. Also, while the email templates look good, it would be nice to have a few more creative layout options. Lastly, SMS pricing can add up if you’re sending high volumes, so it’s something to watch. **What problems is Omnisend solving and how is that benefiting you?** Omnisend helps me save time and stay consistent with marketing by automating most of my email and SMS communication. Before, I had to send everything manually and often missed follow-ups or special offers. Now, welcome messages, cart reminders, and product updates go out automatically and feel more personal. It also helps me grow and manage my contact list, understand what customers respond to, and improve repeat sales. Overall, it’s made my marketing look more professional and results more measurable, all without needing a big team or technical skills. **Official Response from Matija Lesko:** > Thank you for such a thoughtful and encouraging review! We’re thrilled to hear that Omnisend is helping you deliver professional, consistent marketing without the need for a big team or complex setup — that’s exactly what we aim for. It’s great to know the automation tools, intuitive builder, and support team are hitting the mark for your store. We also really appreciate your insights on reporting depth, design flexibility, and SMS costs. These are all areas we’re actively reviewing, and hearing your perspective helps us prioritize what matters most to small ecommerce brands. If you’re open to it, we’d love for you to share more about the KPIs and design features you’d find most useful — our support team is always ready to listen and pass feedback to the right folks. Thanks again for growing with us — we’re lucky to be part of your journey! ### 29. Effortless Campaigns with Smart AI, But Needs Better Template and Layout Editing **Rating:** 4.0/5.0 stars **Reviewed by:** Dušan T. | Project Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** October 17, 2025 **What do you like best about Omnisend?** I appreciate how easy it is to use the booster campaign feature. The straightforward application of AI for generating subject lines and preview text is particularly helpful. I also enjoy the simplicity of scheduling campaigns, which makes the whole process smooth and efficient. **What do you dislike about Omnisend?** For me, the biggest drawback is the absence of a desktop and mobile layout feature. If you apply any margins, the layout cannot be displayed in full width on mobile devices, which is quite limiting. Another significant frustration is the lack of a dedicated template editor. To access and edit any saved custom template, you have to begin creating a campaign or flow email, which is inconvenient. Additionally, I find it disappointing that there is no dedicated desktop or mobile view within the editor itself—this feature is only available in the preview tool, not during actual editing. **What problems is Omnisend solving and how is that benefiting you?** The new reporting tool is excellent, providing much more information and data than the previous version. As a Project Manager at an e-commerce company, I find this to be a significant advantage when preparing monthly reports for my clients. **Official Response from Matija Lesko:** > Thank you for your detailed feedback — it’s incredibly helpful. We’re so glad the AI tools and new reporting features are supporting your work as a Project Manager. Your input on the template editor and layout responsiveness is well taken, improving design flexibility is an ongoing focus. We’re committed to evolving Omnisend to better serve your needs and make campaign creation even more seamless. ### 30. Great Graphics and Efficient Design, but Navigation Can Be Time-Consuming **Rating:** 5.0/5.0 stars **Reviewed by:** kay l. | Ecommerce, Small-Business (50 or fewer emp.) **Reviewed Date:** October 17, 2025 **What do you like best about Omnisend?** The graphics and the way coding and building your Campaigns, Forms, Automations, and more are set up have made my work much more efficient. Personally, I find that putting everything together is easier thanks to this design. The process of typing, inserting elements, and clicking buttons in Omnisend is simple and intuitive, which is especially helpful for someone like me who is still learning and aiming to create effective email marketing campaigns. **What do you dislike about Omnisend?** Overall, I have found it useful, but sometimes I feel that I spend too much time navigating through the platform, especially when working with Automations and Forms. Starting new sets from scratch can be time-consuming, and I think having the ability to duplicate forms would be very helpful. It would also be great if I could easily edit new sets, especially when I find a style that works better than others. Additionally, I have struggled a bit with choosing colors, as that part has not been easy for me. **What problems is Omnisend solving and how is that benefiting you?** I haven't had any problems with anything so far—it's been good, and I've appreciated having strong patience. However, I would like more guidance on which features could be useful, and the ability to pin certain ones over others. This would help me get a better sense of the layout I need to work with. **Official Response from Matija Lesko:** > We appreciate your detailed feedback and are glad Omnisend has supported your learning and efficiency. Your suggestions on navigation, form duplication, and guidance are extremely helpful. We’re committed to improving the user experience and making your journey even more seamless as your marketing efforts grow. Since you mentioned some challenges with forms, especially duplicating them — we’d love to help! Please don’t hesitate to get in touch with our support team via in-app chat or at support@omnisend.com. Duplicating forms is possible in just a few clicks, and we’re here to guide you through it. ### 31. OmniSend: Intuitive and Effective, but would "Needs" More French speaking customer Support **Rating:** 5.0/5.0 stars **Reviewed by:** Charlayn L. | President - Marketing - Graphic designer (Pretty much every single task), Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Omnisend?** The OmniSend app is very easy to use, especially when the user is not an expert. It's very intuitive. It's simple, with a minimum of common sense and knowledge, to successfully build and send campaigns that achieve the objective in terms of profitability while conveying a qualitative image to the brand it serves. The customer service has improved significantly so they are able to help efficiently. **What do you dislike about Omnisend?** Since the app is sold in Europe, it would be nice and smart to allow French speakers to have the same tips as English speakers, such as the words in the subject line of the campaign that help optimize deliverability of emails. I would love also to be able to add videos to my emails easily like we can do with photos I would also appreciate a multilingual customer service **What problems is Omnisend solving and how is that benefiting you?** It gives me the tremendous opportunity to communicate to my customers with a high level quality of image for a sophisticated cosmetics brand **Official Response from Matija Lesko:** > Thank you for such a thoughtful and constructive review! We’re thrilled to hear that Omnisend is helping you communicate effectively and elegantly with your customers—especially for a sophisticated brand like yours. It’s wonderful to know the platform feels intuitive and accessible, even without deep technical expertise, and we’re glad you’ve noticed improvements in our customer service. Your feedback on enhancing the experience for French-speaking users, including subject line tips and multilingual support, is spot-on—and something we’re actively exploring. We’d also love to make video inclusion as seamless as images, and your input reinforces how valuable that would be. Thanks again for sharing your experience and suggestions — we’re always listening, learning, and evolving to serve you better. ### 32. Hands down the best marketing platform for our business! **Rating:** 5.0/5.0 stars **Reviewed by:** Miguel M. | Small business owner, Small-Business (50 or fewer emp.) **Reviewed Date:** October 09, 2025 **What do you like best about Omnisend?** Omnisend has been a game-changer for our email marketing strategy and we're using it every day now. It's super user-friendly, easy to implement and the powerful automation features for welcome emails and abandoned carts have saved us so so much time while boosting sales a lot. The Shopify integration is seamless and honestly, customer support are fantastic. I highly recommend Omnisend to any e-commerce business like mine looking to up their marketing game. **What do you dislike about Omnisend?** Not much I can dislike, but some more customisation options would be welcome. **What problems is Omnisend solving and how is that benefiting you?** Omnisend is solving my major problem I had, the manual and time-consuming parts of marketing, by letting us automate key campaigns like welcome emails and abandoned cart reminders. This has solved the issue of lost sales and helped us recover potential revenue in many cases. I would say the main benefit is that we save a significant amount of time while simultaneously increasing our sales and making our marketing more profitable, all within one easy-to-use platform. **Official Response from Matija Lesko:** > “Hands down the best”? You’ve got us blushing! It’s fantastic to hear how Omnisend has streamlined your marketing and helped you reclaim time while boosting sales. We designed our platform to remove the friction from ecommerce marketing, so it’s great to see that automation and Shopify integration are working smoothly for you. We’re here to support your continued growth, and we appreciate your feedback on customization — duly noted! ### 33. Remarkably EASY **Rating:** 5.0/5.0 stars **Reviewed by:** Lisa G. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** October 06, 2025 **What do you like best about Omnisend?** What I appreciate most about Omnisend is how remarkably easy it is to set up effective, automated marketing campaigns without needing any technical expertise. The platform brings together email, SMS, and push notifications in a seamless way, allowing me to handle all my customer communications from a single dashboard. I also value the pre-built templates, which make it effortless to create professional-looking emails in just a few minutes. Another highlight is the analytics and reporting tools. They provide clear, actionable insights into how my campaigns are performing, enabling me to refine my strategy and understand exactly what’s working. Additionally, Omnisend’s customer support stands out for being quick, friendly, and genuinely helpful. All in all, Omnisend achieves an ideal balance between robust features and user-friendliness. It has increased my engagement rates and turned marketing automation into something I genuinely enjoy. **What do you dislike about Omnisend?** I wish the platform had prompted me to set up my domain before I sent out my initial batch of emails. Unfortunately, my first scheduled emails ended up in my contacts' spam folders. On the positive side, customer service was quick to help me resolve the issue. I just would have preferred to have this guidance before sending my first scheduled emails. **What problems is Omnisend solving and how is that benefiting you?** This tool has also been instrumental in boosting my customer engagement and sales by ensuring that the right message reaches my audience at the most effective moment. The comprehensive analytics and A/B testing capabilities allow me to fine-tune my campaigns efficiently, resulting in improved open rates, increased conversions, and deeper customer relationships. **Official Response from Matija Lesko:** > Thank you for the detailed and insightful review. It’s great to hear that Omnisend has helped simplify your marketing efforts while delivering the functionality you need to drive results. Making automation accessible without requiring technical expertise is a key goal of ours, and we’re glad that the unified dashboard, templates, and analytics are supporting your success. We also appreciate your feedback on the domain setup experience. That’s a valuable reminder of how important clear onboarding is, especially at the start of a customer journey. We’re always reviewing how we can better guide new users through these critical steps. It’s encouraging to know that Omnisend has contributed to higher engagement, increased conversions, and stronger customer relationships for your business. We’re committed to continuing to support your growth with tools that prioritize effectiveness, clarity, and customer-first design. ### 34. 3x in revenue **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** March 16, 2026 **What do you like best about Omnisend?** Simple, user-friendly interface. Customer support has been helpful. Their AI chatbot has solved a lot of issues. I also like how they have AI integrated into Omnisend and it can help refine your email copy. **What do you dislike about Omnisend?** I cannot see the headings or subject lines of my emails. Even if I go into the email itself, Omnisend doesn't show me. I have to duplicate the email to a draft in order to see. **What problems is Omnisend solving and how is that benefiting you?** Efficiency of getting emails made, plus easily targeting the right customers. The automations are kicking butt. Our previous CRM wasn't generating much from automations, but Omnisend doesn't have that problem. Same automations, and nearly 3x the revenue. **Official Response from Matija Lesko:** > Really appreciate you sharing this! It's great to hear the AI features and automations are driving real results for you. 3x revenue with the same automation setup shows how much efficiency and targeting matter. We'd like to look into the visibility issue with the subject line. Please reach out to our support team via in-app chat or email us at support@omnisend.com so we can better understand what challenges you're experiencing and find a solution. Thanks for trusting us with your email marketing! ### 35. Excellent Shopify Integration with Stellar Support **Rating:** 5.0/5.0 stars **Reviewed by:** Brigitte K. | CEO & Founder **Reviewed Date:** January 22, 2026 **What do you like best about Omnisend?** I really appreciate the brilliant support from Omnisend. The ease of uploading subscribers, especially since my previous platform made it difficult, is a huge plus for me. I also love how tightly integrated it is with Shopify, making it much easier to send tailored messages for certain events. **What do you dislike about Omnisend?** I find that some of the templates are too focused on a certain topic or event. I also think there should be more generic templates with different alignments of images and text blocks. The option to add two images horizontally sharing the width is lacking unless I'm featuring products, which is a bit limiting. **What problems is Omnisend solving and how is that benefiting you?** Omnisend integrates well with Shopify, making it easy to send tailored messages for events. Uploading subscribers is simple, unlike my previous platform, AWeber, which often blocked uploads. The support is brilliant. **Official Response from Matija Lesko:** > Thank you for sharing your experience. We’re glad Omnisend’s Shopify integration and hands-on support have made your marketing efforts easier. Your input on templates is appreciated as well, refining flexibility helps us better support teams as they grow and scale their campaigns. ### 36. Seamless SMS & Email Integration, Excellent Support **Rating:** 3.5/5.0 stars **Reviewed by:** Aurora M. **Reviewed Date:** December 16, 2025 **What do you like best about Omnisend?** I like that Omnisend is very communicative and helpful. I've spoken to a few reps during the integration process, and everyone was very helpful. The help chat bot is also very useful, and the software appears robust. Although there's a slight learning curve in getting things set up, the chat bot and the reps I have email access to are all very helpful. **What do you dislike about Omnisend?** The onboarding process was easy but almost to the point of not knowing if it was fully set up yet or not. It was a weird setup due to migrating from Yotpo, where some of it was automated. I was a little bothered that it pulled all my contacts from Shopify into the software regardless of if they were subscribed to SMS or email marketing, leading me to have to pay more of a subscription price. **What problems is Omnisend solving and how is that benefiting you?** I use Omnisend to integrate SMS and email marketing into one platform after my old software was deprecated. **Official Response from Matija Lesko:** > Thank you for the detailed feedback. We’re glad to hear our support team and chat tools helped guide you through the setup and migration, and that having email and SMS in one platform is simplifying your workflow. We appreciate your note about the onboarding clarity and contact syncing during migration, insights like this help us better understand where additional guidance can support customers as they grow. ### 37. Superior Support and Innovation at Omnisend **Rating:** 5.0/5.0 stars **Reviewed by:** Jax L. **Reviewed Date:** December 15, 2025 **What do you like best about Omnisend?** I love the ease of use of Omnisend. The customer engagement is fantastic, and I feel well looked after. We have a great success manager, and nothing is too much trouble for her. Omnisend is always developing new products and values our feedback, with updates coming really quickly. The customer engagement features are brilliant; we can really know what customers are coming to us for and provide tailored content. It's very user-friendly compared to other platforms, and I feel like it's the most modern and innovative. The support and innovation features of Omnisend are definitely superior. **What do you dislike about Omnisend?** The one thing is the cost of SMS. Although I probably understand that this is out of Omnisend's remit. But the cost of SMS seems quite high. So it doesn't limit us on the number of SMSes that we send out, particularly for our UK business. **What problems is Omnisend solving and how is that benefiting you?** Omnisend lets me engage with customers daily, understand their shopping habits through reports, and engage thoroughly with our audience. **Official Response from Matija Lesko:** > It is great to hear how supported you feel using Omnisend. We are glad the platform feels intuitive and that your success manager helps you stay confident day to day. It is also encouraging that the engagement tools and reporting help you understand customers and tailor content effectively. Thanks for sharing your perspective on SMS costs. We are glad to support your progress and long-term growth. ### 38. CEO **Rating:** 4.5/5.0 stars **Reviewed by:** Ashry B. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** September 28, 2025 **What do you like best about Omnisend?** What I like best about Omnisend is how easy it is to use while still being very powerful. The automations and customer segmentation helped me generate more than 130,000 EGP in sales within a year. It really made email marketing simple and effective for my business. **What do you dislike about Omnisend?** What I dislike about Omnisend is that the pricing can feel a bit high as my store grows, especially in a market like Egypt where costs matter a lot. Also, sometimes the email design editor takes a little time to load. These are not major issues, but improvements here would make the experience even better. **What problems is Omnisend solving and how is that benefiting you?** Omnisend is solving the problem of reaching my customers in a personalized and automated way. Before, email marketing felt complicated and time-consuming, but with Omnisend I can easily set up automation workflows, segment customers, and send targeted campaigns. This has saved me a lot of time and directly increased my sales — generating over 130,000 EGP in one year. It helps me build stronger relationships with my customers while growing my business. **Official Response from Matija Lesko:** > Thank you for sharing such a thoughtful review. It’s great to hear how Omnisend’s automations and segmentation tools have helped you generate significant growth and save valuable time. We also appreciate your feedback about pricing and the email editor — we’re always working on making Omnisend faster and more accessible for every business. Wishing you continued success and sustained growth ahead. ### 39. Smooth Shopify Integration with Easy Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Elaine P. | Founder and E-commerce Operations Manager **Reviewed Date:** December 13, 2025 **What do you like best about Omnisend?** I use Omnisend for my small ecommerce store and appreciate that it offers the services I need at a great price. It's easy for me to use, and I find the workflow builder great for handling standard automations and updating flows easily. I love how it integrates smoothly with the Shopify platform, which is smooth, fast, and reliable. We like the segmentation Omnisend offers, as it's accurate and reliable, making our campaigns easier and cleaner. We've been with Omnisend for over 4 years now, and I think it's superior to our previous solution, MailChimp, especially for ease of use. They are constantly evolving with new features. **What do you dislike about Omnisend?** We sometimes struggle with the demographics info at the customer profile level. **What problems is Omnisend solving and how is that benefiting you?** I use Omnisend for its automations, campaigns, accurate segmentation, and reliable Shopify integration, all at a great price. The workflow builder simplifies standard automations and updates, making segmentation and campaign management easier and cleaner. **Official Response from Matija Lesko:** > Thanks for the thoughtful review. It’s great to see how Omnisend supports your Shopify workflows, segmentation, and day-to-day efficiency. On demographics, we’d really welcome more detail. If you’re open to it, please reach out to our support team at support@omnisend.com or via in-app chat so we can better understand your needs and support your growth. ### 40. Easy and helpful email marketing app for ecommerce **Rating:** 5.0/5.0 stars **Reviewed by:** Anas S. | Ecoomerce owner, Small-Business (50 or fewer emp.) **Reviewed Date:** September 24, 2025 **What do you like best about Omnisend?** I like that it's very easy to use compared to other email marketing apps where it takes days to get a idea of how things work. For Omnisend: - They show you what each tab does (using the turtiruel + videos) - They also have ai's to help you write the emails - Great customer support that is fast and helps you in no time - plus the big one (You can use Omnisend for Free if your email list is small like 500 emails a month i believe plus you can pay as you go for example if your list is 1000 you pay $x/month better than other apps where you pay $40-60/month but it can be too much or too little for you "Email lists/SMS sends") **What do you dislike about Omnisend?** for now nothing really, everything is great and it's making me more money, so yeah **What problems is Omnisend solving and how is that benefiting you?** it's helping me send automated emails( which they also help create 100% of it using ai) for abanded carts and checkout to reach out to the customer and talk him out and maybe send him like % OFF and that really increased my business rev and profit. **Official Response from Matija Lesko:** > Thank you for such a detailed review. We’re glad Omnisend’s ease of use, tutorials, AI tools, and flexible pricing have made email marketing simpler and more effective for you. Thank you for highlighting the flexible pricing and support — we’ll keep working hard to provide value and help your business succeed. ### 41. Easy-to-Use Automation Templates for D2C E-commerce Brands **Rating:** 4.5/5.0 stars **Reviewed by:** Melaina B. | Senior Manager, Digital Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2026 **What do you like best about Omnisend?** Easy to use for e-commerce D2C brands. I appreciate the automation templates. **What do you dislike about Omnisend?** Wish the HTML editor was a little easier to use or had direct integration with Canva. **What problems is Omnisend solving and how is that benefiting you?** Lifecycle marketing. **Official Response from Matija Lesko:** > Lifecycle marketing done right can seriously move the needle, and having templates that fit your workflow from the start is a big part of that. Your note on the HTML editor and Canva is noted and appreciated - feedback like that helps us improve. Thanks for sharing it! ### 42. Fixed Pricing Plans Make Omnisend Easy to Budget **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** March 31, 2026 **What do you like best about Omnisend?** Their pricing plan does not automatically upgrade when our active profiles increase. I enjoy the fixed plans. **What do you dislike about Omnisend?** I haven't used Omnisend enough to know exactly what we dislike yet, but the one thing I worry most is the flexibility of our templates. However, so far nothing has stood out yet. **What problems is Omnisend solving and how is that benefiting you?** A more affordable email marketing option that allows the same features and flexibility as Klaviyo. Our brand is trying to restart our email marketing campaigns and I think Omnisend is giving us that opportunity to restart with easier tools that we can understand. **Official Response from Matija Lesko:** > Really appreciate you sharing this! Fixed pricing gives you the predictability to scale without surprises, and we're glad that's working well for your budgeting. As you dive deeper into the platform, you'll find our template builder offers solid flexibility, feel free to explore the customization options as you rebuild your campaigns. Excited to support your email marketing restart and help you drive real results. ### 43. Best Cost Effective & User-Friendly Software For Managing Newsletter Campaigns, Flows & Automations **Rating:** 4.5/5.0 stars **Reviewed by:** Lucie W. | Founding Director, Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2025 **What do you like best about Omnisend?** I love the user friendliness of the UI it's easy to navigate and discover features and I find the features easy to learn. I also really like the support it's quick, responsive and informative. **What do you dislike about Omnisend?** Not much, I feel that sometimes the template builder can be a little clunky when trying to slot elements (such as image blocks) into the page. I also would like to see the spin wheel be more dynamic by offering exclusive discount codes to winners rather than generic ones to prevent code sharing. **What problems is Omnisend solving and how is that benefiting you?** It's allowing me to create and automate newsletters and promotional campaigns easily with a really good template builder and add a variety of needed automations to our website to encourage purchases and maximise conversions. **Official Response from Matija Lesko:** > Thank you for the thoughtful feedback. We’re glad the user-friendly interface and responsive support team are helping you navigate features and build campaigns with ease. We appreciate your notes about the template builder and spin wheel — added flexibility with element placement and dynamic discount codes are areas we’re actively improving to support stronger conversions. ### 44. Intuitive Email Marketing, Perfect for Data Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah K. **Reviewed Date:** December 15, 2025 **What do you like best about Omnisend?** I use Omnisend for email marketing and find it incredibly easy to build emails. What I like most is how intuitive it is and the drag-and-drop feature that makes the design process super quick. It also helps me gather data on our customers, making analytical reviews straightforward. The pricing is another reason we switched from Mailchimp, and I rate my likelihood to recommend Omnisend as a 10. **What do you dislike about Omnisend?** I would love if we could choose our own comparison dates in the analytics. At the moment it's not super clear what it's comparing to. I would like it if I was reviewing data from a specific date range and could choose the comparison date. **What problems is Omnisend solving and how is that benefiting you?** I use Omnisend because it makes email building really easy and intuitive. I love the drag and drop feature for quick design, and it helps gather customer data and makes analytical reviews straightforward. **Official Response from Matija Lesko:** > We appreciate you taking the time to share this. It is encouraging to know the editor and pricing made Omnisend a strong step forward from Mailchimp, especially for quick design and data reviews. Your note on flexible comparison dates in analytics is helpful. We are glad Omnisend supports efficiency and steady growth. ### 45. Effective Email Tool with Room for More Integrations **Rating:** 3.5/5.0 stars **Reviewed by:** Katia L. **Reviewed Date:** December 04, 2025 **What do you like best about Omnisend?** I find Omnisend to be quite beneficial for my work as it allows me to send a lot of emails for my clients, which helps in making sales effectively. I appreciate the segmentation feature, which makes my email marketing efforts more efficient. This feature enables me to exclude certain segments when sending emails, ensuring that my communications are targeted and relevant. It particularly helps to avoid sending unnecessary emails to clients who should not receive them, such as those who never bought from us or those who purchased specific products. This capability significantly simplifies my workload and enhances my marketing strategy. Overall, I really like the user experience that Omnisend provides, finding it smooth, fluid, and simple. I would definitely recommend it to others. **What do you dislike about Omnisend?** I think Omnisend should have more updated and diverse email templates to make it easier for users who are not proficient in creating emails from scratch, as the existing ones feel limited. Additionally, Omnisend could benefit from better integration with tools like Canva and Figma, as the lack of direct export options from these tools limits the potential for using more visually appealing designs. This integration gap makes it challenging to leverage the superior design templates offered by platforms like Canva. **What problems is Omnisend solving and how is that benefiting you?** I use Omnisend to send a lot of emails for my clients, facilitating sales. The segmentation feature allows me to target specific client groups, making my campaigns more effective and avoiding unnecessary emails. **Official Response from Matija Lesko:** > Thank you for the detailed feedback. We’re glad Omnisend’s segmentation tools, targeting options, and overall user experience are helping you streamline your client campaigns and drive more effective results. We appreciate your note about needing more template variety and deeper design integrations — feedback like this helps us understand where we can continue improving the platform to better support your growth. ### 46. My Omnisend Experience — And Why I Loved It **Rating:** 4.0/5.0 stars **Reviewed by:** Romain M. | President, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** September 18, 2025 **What do you like best about Omnisend?** Simplicity of usage – I use Omnisend every single day, and despite the frequent usage, the interface always feels simple, intuitive, and pleasant to work with. Clear and transparent pricing – no hidden costs or confusing tiers; I know exactly what I’m paying for, which helps a lot with budgeting. Responsive and helpful support – whenever I reach out, the support team answers quickly and provides practical solutions, which gives me confidence in using the tool. Easy Implementation – connecting Omnisend with other tools is straightforward, and even though I work with custom setups, the integration process is smooth and reliable. **What do you dislike about Omnisend?** API documentation can feel limited – when working on custom integrations, some parts of the documentation are not as detailed or clear as they could be, which makes the process more time-consuming. **What problems is Omnisend solving and how is that benefiting you?** E-commerce automation – Omnisend helps me automate essential workflows like cart abandonment emails, which I previously had to manage manually. Recovering lost sales – thanks to automated cart recovery, I can bring customers back to complete their purchases, which directly increases my revenue. Time savings – by handling these automations daily, Omnisend frees up time that I can spend on other growth-focused tasks instead of repetitive follow-ups. **Official Response from Matija Lesko:** > Thank you for such a comprehensive and thoughtful review. We’re especially glad to hear that Omnisend’s intuitive interface, transparent pricing, and reliable support are making a daily difference in your workflow. Your feedback on API documentation is noted — improving clarity for custom setups is a priority as we continue to evolve. Helping you recover sales and free up time for strategic growth is exactly what we’re here for, and we’re proud to be part of your ecommerce success. ### 47. Top-Tier Email and SMS Provider **Rating:** 5.0/5.0 stars **Reviewed by:** Olivia G. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** September 15, 2025 **What do you like best about Omnisend?** I've been using Omnisend for all my email and sms marketing needs since launching my Shopify site two years ago. They integrate seamlessly with Shopify and other apps that my shop uses so there is very little I have to do for manually updating customer segments. I also find their platform to be very user friendly and simple to navigate. **What do you dislike about Omnisend?** There are very few things I would say are downsides to Omnisend. My biggest hurdle when using their email builder is ensuring the email is readable in different customer views (dark mode vs. light mode). I've noticed my email colors change depending on the system mode, and unfortunately the only way I've found to work around this is to create the email out of images, but this isn't practical in long term use. **What problems is Omnisend solving and how is that benefiting you?** Omnisend has been implementing new ways to customize emails to make them more personable and drive higher engagement among customers. This has been very beneficial for my business as email marketing is a large part of our site traffic and sales and their updates have definitely aided in driving more conversions. **Official Response from Matija Lesko:** > Thank you for sharing such thoughtful feedback and for trusting Omnisend with your email and SMS marketing for the past two years! We’re thrilled to hear that the seamless Shopify integration, automation, and personalization features are helping you drive engagement and sales. Your point about dark vs. light mode readability is an important one — and feedback like this helps us keep refining the platform so it works better for every customer. Thank you for helping us improve while trusting us to power your marketing. ### 48. Exceptional Customer Support with Easy Setup **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Textiles | Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Omnisend?** I really appreciate Omnisend's customer service. It was magnificent because they literally solved my issues within ten minutes. I had spent too much time trying to resolve an issue on my own without success, but their customer support team and chatbot were able to sort it out quickly. Also, the initial setup of Omnisend was fairly easy, and I was able to do it quickly. **What do you dislike about Omnisend?** I'm still new to this domain. So I'm not sure. But I will let you know once I figure out what more can be enhanced. **What problems is Omnisend solving and how is that benefiting you?** Omnisend helps me manage customers, provide better post-sale service, and reach out to website visitors who didn't purchase. **Official Response from Matija Lesko:** > Really appreciate you highlighting the support experience - solving things in minutes is exactly what we aim for! The fact that you're already using Omnisend to improve customer management and recover abandoned visits means you're set up to drive solid results. Looking forward to supporting your continued success. ### 49. Great software for small business owners **Rating:** 5.0/5.0 stars **Reviewed by:** Taylor R. | Artist, Painting Instructor, and Game Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 28, 2025 **What do you like best about Omnisend?** Easy to use the editing interface. Easy to understand how to accomplish what I want to accomplish. Easy to see results. I haven't had to contact customer support so I can't speak to that. But it has a lot of great features, even on the free plan. It integrates with my e-commerce platform, which is a huge help. **What do you dislike about Omnisend?** I can't think of anything. Some features are limited on the free plan, but that makes perfect sense. **What problems is Omnisend solving and how is that benefiting you?** Omnisend helps me build an email list and send out marketing emails. And it does so without costing me more than I can afford as a small business owner. It is a very valuable resource for me. **Official Response from Matija Lesko:** > Thank you for sharing your experience. We’re happy Omnisend’s simplicity, affordability, and e-commerce integration are helping you build your list and communicate with your customers more easily. We’re proud to provide tools that make marketing accessible and effective for small businesses like yours. ### 50. Powerful, user-friendly, and the best email platform we’ve worked with **Rating:** 5.0/5.0 stars **Reviewed by:** Fredrick E. | Business Development Manager, Team Leader, Leisure, Travel & Tourism, Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2025 **What do you like best about Omnisend?** Omnisend is hands down the most intuitive and effective email marketing platform I’ve used. The automation workflows are simple to set up yet incredibly powerful, saving us hours every week. The integration with our website and CRM is seamless, and I love how easy it is to segment audiences and personalise campaigns. Their reporting is clear and actionable, helping us quickly see what’s driving results. **What do you dislike about Omnisend?** There’s very little to dislike. If I had to pick one thing, it would be that some of the advanced features take a bit of time to fully explore; but once you get the hang of them, they’re game-changing. **What problems is Omnisend solving and how is that benefiting you?** Omnisend helps us streamline client campaigns by bringing everything under one roof — from capturing leads with pop-ups and landing pages, through to personalised automation flows and transactional emails. Instead of juggling multiple platforms, we can now manage the entire customer journey in one place. The automation features save significant time and reduce manual errors, while segmentation and personalisation ensure campaigns feel relevant to each audience. For us, the biggest benefit is speed — we can launch high-quality campaigns quickly, measure results instantly, and optimise on the fly. This has improved engagement rates, conversions, and ultimately delivered more value for our clients. **Official Response from Matija Lesko:** > Thank you for such a detailed and thoughtful review! We’re thrilled to hear that Omnisend’s workflows, segmentation, and reporting are saving you time while helping you deliver more relevant campaigns. We know how valuable it is to manage everything in one place without juggling multiple tools, and it’s great to hear this has boosted both speed and results for you. We’ll keep working to make even the advanced features easier to master, so you can get even more value out of the platform. ## Omnisend Discussions - [Is there a way -like Drip tracking pixel- to track my Squarespace website activity in OMNISEND?](https://www.g2.com/discussions/is-there-a-way-like-drip-tracking-pixel-to-track-my-squarespace-website-activity-in-omnisend) - 2 comments, 1 upvote - [How to unsubscribe properly](https://www.g2.com/discussions/how-to-unsubscribe-properly) - 1 comment, 1 upvote - [How do I create landing pages with products on it?](https://www.g2.com/discussions/how-do-i-create-landing-pages-with-products-on-it) - 1 comment, 1 upvote - [Whats the best way to use the Lifecycle stage map?](https://www.g2.com/discussions/51972-whats-the-best-way-to-use-the-lifecycle-stage-map) - 1 comment, 1 upvote - [Can I use the spin to win feature to increase sales?](https://www.g2.com/discussions/51486-can-i-use-the-spin-to-win-feature-to-increase-sales) - 1 comment, 1 upvote - 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Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Design and Customization** - Pre-Designed Templates - Pop-Up Types - No-Code Customization - Mobile Optimized **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Integrations** - Webhooks - Event Tracking API - Mail Send API - Spam Filter Testing **Analytics** - Campaign Performance - Audience Insights **Edit** - Pre-Made - Build - HTML **Campaigns** - Targeting - Triggered Campaigns - A/B Testing - Analytics **Page Optimization** - A/B Testing - Mobile Responsive - Web Analytics - SEO **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Platform** - Custom Tracking Domain - Multiple Domains - Dedicated IP - Documentation - Sender Reputation Management - Tracking & Reporting - Enterprise Scalability - Performance and Reliability **Logistics** - Analytics - Issues - Integrations - Shareable Link **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Integrations** - CRM/Email Integrations - WCM Integrations - E-Commerce Integrations - Social Media Integrations **Integrations** - E-Commerce Integration - Email Marketing Integration - Domain Integration **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **SMS Platform** - Reporting - Automation - Short Codes - API Integration **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation **Generative AI** - AI Text Generation **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **Agentic AI - Vulnerability Scanner** - Autonomous Task Execution - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Agentic AI - Landing Page Builders** - Cross-system Integration **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Omnisend Alternatives - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - 4.5/5.0 (2,440 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,155 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.6/5.0 (1,308 reviews)