---
title: Invoca Reviews
meta_title: 'Invoca Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 967 reviews by the users' company size, role or industry
  to find out how Invoca works for a business like yours.
aggregate_rating:
  rating_value: 4.5
  review_count: 967
  scale: '5'
date_modified: '2026-07-19'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---

# Invoca Reviews
**Vendor:** Invoca  
**Category:** [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking)  
**Average Rating:** 4.5/5.0  
**Total Reviews:** 967
## About Invoca
Which of your campaigns drive the best phone leads? Are you losing sales because of bad call experiences? Are you getting credit for all of your conversions? Invoca helps businesses drive revenue growth by unlocking new data from calls, so they can acquire and retain more customers for less money. With Invoca's revenue execution platform, businesses are driving unbelievable results: • Marketing teams — like the one at Rogers Communications — are driving up lead quality and driving down acquisition costs by 82% • Contact centers — like the one at MoneySolver — are boosting agent performance and conversion rates by 100% • Multi-location businesses — like Renewal by Andersen — are increasing appointments set over the phone by nearly 50% Invoca is trusted by the world’s top brands, including AutoNation, Flagstar Bank, Mayo Clinic, Orkin, Subaru, and Verizon, as well as: • 6 of the top 10 US health systems • 4 of the top 6 US mortgage lenders • 5 of the top 10 US property & casualty insurance companies • 5 of the top 7 US telecommunications companies To see more customer results, visit www.invoca.com/customers.



## Invoca Pros & Cons
**What users like:**

- Users commend the **intuitive usability** of Invoca, which facilitates quick adoption and effective performance tracking. (28 reviews)
- Users find Invoca to be **intuitive and easy to use** , enabling rapid adoption and improving team efficiency. (25 reviews)
- Users appreciate the **intuitive analytics** of Invoca, enhancing visibility into marketing performance and improving conversion rates. (23 reviews)
- Users commend Invoca's **knowledgeable and responsive customer support** , enhancing their experience with proactive assistance and tutorials. (20 reviews)
- Users value the **attribution accuracy** of Invoca, enhancing visibility into leads and improving marketing performance insights. (19 reviews)
- Users appreciate the **customizable reporting features** of Invoca, enhancing visibility and decision-making for marketing campaigns. (19 reviews)
- Call Tracking (18 reviews)
- Insights (15 reviews)
- Integrations (14 reviews)
- Positive Experience (14 reviews)

**What users dislike:**

- Users find the **learning curve steep** due to a lack of user-friendly design and inadequate training resources for new users. (9 reviews)
- Users find Invoca's **missing features** frustrating, especially regarding integration complexities and unclear communication about enhancements. (9 reviews)
- Users express frustrations with **call issues** , including privacy concerns, support challenges, and integration difficulties. (8 reviews)
- Users find the **reporting setup complex** , requiring time and effort to customize dashboards effectively. (8 reviews)
- Users find the **complex setup** of Invoca time-consuming and challenging, often requiring careful configuration for optimal use. (8 reviews)
- Users find a **steep learning curve** with Invoca, particularly due to system integration and confusing terminology. (7 reviews)
- Time-Consuming (7 reviews)
- Initial Difficulties (6 reviews)
- Integration Issues (6 reviews)
- Limited Customization (6 reviews)

## Invoca Reviews
  ### 1. using invoice for our data tracking

**Rating:** 5.0/5.0 stars

**Reviewed by:** Eddie O. | Business Operations Team Leader, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 22, 2019

**What do you like best about Invoca?**

it's very simple to use, works perfectly and we get huge amounts of data and be able to optimize our performances better

**What do you dislike about Invoca?**

integration costs money i really loved if it will be one time for all

**Recommendations to others considering Invoca:**

you won't regret it

**What problems is Invoca solving and how is that benefiting you?**

data tracking user issues and more

  ### 2. It's been great to use and has really allowed us to attribute sales to our campaigns

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.)

**Reviewed Date:** October 22, 2020

**What do you like best about Invoca?**

Being able to truly attribute to my campaigns and see how they are doing. I also love how we can now try and avoid bringing in more customer service based calls

**What do you dislike about Invoca?**

When getting invoca codes I wish we didn't have to download an exel document and update it - wish it can just be entered into the website directly.

**What problems is Invoca solving and how is that benefiting you?**

Being able to attribute calls to our Digital tactics once a customer lands on our website / reducing the amount of non-sales calls

  ### 3. Great Company with Great People

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.)

**Reviewed Date:** October 21, 2020

**What do you like best about Invoca?**

There is great people that work at Invoca. They are knowledgeable and know who to use their products effectively in real world applications.

**What do you dislike about Invoca?**

There isn't anything I can complain about.

**Recommendations to others considering Invoca:**

N/A

**What problems is Invoca solving and how is that benefiting you?**

We are using Invoca's sales signals to tag sales calls to automate processes.

  ### 4. Highly recomended

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 01, 2020

**What do you like best about Invoca?**

Ease of use, great exporting features and responsive customer support

**What do you dislike about Invoca?**

Geographic determination dependent on callers area code and prefix.  Need a better solution as people migrate with their cell phones.

**Recommendations to others considering Invoca:**

Its worth it!

**What problems is Invoca solving and how is that benefiting you?**

We use it as an independent party to settle invoicing issues.

  ### 5. Great Product and AI Interface

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.)

**Reviewed Date:** October 19, 2020

**What do you like best about Invoca?**

Increases marketing productivity and efficiency of marketing and creates new opportunities for campaigns. The tool is easy to work with and the customer service is top-notch.

**What do you dislike about Invoca?**

Takes time for the AI to really take hold. Like any other platform, there needs to be strategy and patience to really see returns.

**What problems is Invoca solving and how is that benefiting you?**

Marketing tracking to the appointment level. The fact that we didn't have to manually listen to calls was amazing. The software revealed opportunities where we could continue to assist our customers.

  ### 6. DialogTech makes listening to recorded calls, and retrieving lost calls on caller ID super easy.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 18, 2020

**What do you like best about Invoca?**

DialogTech really helps track business, and also keeps us from losing business.  The platform is super easy to navigate, and has wonderful features like call recording, playback, and caller ID.

**What do you dislike about Invoca?**

Nothing to dislike. I use DialogTech everyday to listen to call recordings, track calls, and these features also help to train my marketers.

**Recommendations to others considering Invoca:**

DialogTech really helps with retrieving call logs, and listening to recorded calls.

**What problems is Invoca solving and how is that benefiting you?**

Captures all missed calls, resulting in no lost business.

**Official Response from Kayla Hammersmith:**

> Hi there, thank you for the positive feedback! We're committed to helping your business, so we're glad to hear that our platform is making your job easier. 

  ### 7. Invoca Review

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 20, 2020

**What do you like best about Invoca?**

Reporting and dashboard make it easy to see data, tracking and attributions is easier

**What do you dislike about Invoca?**

Navigation is not intuitive and easy for new users

**Recommendations to others considering Invoca:**

Use reports for easy analyzing and transparency into data and performance analytics.

**What problems is Invoca solving and how is that benefiting you?**

tracking and attribution of phone calls easily

  ### 8. Invoca

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.)

**Reviewed Date:** October 19, 2020

**What do you like best about Invoca?**

Excellent real time reporting. Customer Service is great.

**What do you dislike about Invoca?**

A lot of manual changes to make adjustments to set ups.

**What problems is Invoca solving and how is that benefiting you?**

Invoca allows us to route calls in real time by customer ANI and allows us to track call costs by duration and footprint.

  ### 9. Invoca is a great tool that helps marketers measure the success of their campaign phone calls.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.)

**Reviewed Date:** October 19, 2020

**What do you like best about Invoca?**

The ability to create different signals is a great way to measure different success levels.

**What do you dislike about Invoca?**

Setup can be confusing and time consuming

**What problems is Invoca solving and how is that benefiting you?**

Invoca has helped us determine what people are calling for and whether their call was influenced by our campaigns.

  ### 10. Great experience with Invoca

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.)

**Reviewed Date:** October 23, 2020

**What do you like best about Invoca?**

data analytics , thorough data, attentive team

**What do you dislike about Invoca?**

I don't know that there are any downsides - as a team we need to embrace it more

**Recommendations to others considering Invoca:**

My experience has been brief, yet promising. We should be using it more - everything we learn from invoca is helping us manage our business better.

**What problems is Invoca solving and how is that benefiting you?**

Quantifying marketing performance, optimization, reporting, analytics.

There is a lot more we can do with linking these insights to the rest of the customer journey.

  ### 11. Highly Recommend | Superb Technology

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 22, 2020

**What do you like best about Invoca?**

I highly recommend Invoca for call tracking. Not only is their client service superb but the technology is lightyears ahead of competitors.

**What do you dislike about Invoca?**

Only opportunity is to enhance demographic data integrity.

**Recommendations to others considering Invoca:**

Compare all projects.

**What problems is Invoca solving and how is that benefiting you?**

Last touch attribution for advertising.

  ### 12. Marketing Analtyics

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.)

**Reviewed Date:** October 19, 2020

**What do you like best about Invoca?**

Ringpool configuration and customization is straight forward and easy to implement.

**What do you dislike about Invoca?**

Flexibility with discovery ai. Would like to see more filter and segment options.

**Recommendations to others considering Invoca:**

Web analytics and email integrations are must haves for marketing attribution.

**What problems is Invoca solving and how is that benefiting you?**

Call attribution and analytics.

  ### 13. easy to use and accurate

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 19, 2020

**What do you like best about Invoca?**

support and reporting for campaign optimizations

**What do you dislike about Invoca?**

some capabilities are more technicals than others

**Recommendations to others considering Invoca:**

be clear on your goals and how would you use the information you will get from Invoca

**What problems is Invoca solving and how is that benefiting you?**

call tracking and conversions over the phone

  ### 14. Helps bridge the attribution gap and improve campaign effectiveness

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.)

**Reviewed Date:** May 29, 2020

**What do you like best about Invoca?**

We use Invoca call tracking within our email marketing campaigns. There is a direct integration with Salesforce Marketing Cloud, which makes set-up quick and easy. It also helps us optimize our campaign effectiveness by providing insight into the recipients utilizing the click to call option.

**What do you dislike about Invoca?**

No dislikes that I can think of. Overall the platform is intuitive to use and easy to set up new campaigns.

**What problems is Invoca solving and how is that benefiting you?**

We are solving the attribution gap within our email campaigns. Prior to Invoca, we didn't have any line of sight into our subscribers converting by calling into our call centers. It has helped prove the benefits of the email marketing channel.

  ### 15. Amazing service!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 20, 2020

**What do you like best about Invoca?**

Their Support Team what I like the best.

**What do you dislike about Invoca?**

Not being able to connect with support on after hours.

**Recommendations to others considering Invoca:**

If you wish a savvy support team, with a functional platform for call tracking solutions, DialogTech is your choice.

**What problems is Invoca solving and how is that benefiting you?**

Routing fluency on call tracking through accurate reporting.

**Official Response from Kayla Hammersmith:**

> Hey there, thanks so much for your kind words! So glad to hear that you enjoy working with our support team - we're dedicated to providing you with excellent service. 

  ### 16. Phone marketing

**Rating:** 5.0/5.0 stars

**Reviewed by:** Cindy T. | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 19, 2020

**What do you like best about Invoca?**

The customer support is amazing.  Quick responses.

**What do you dislike about Invoca?**

Would like to see what sources we get the best results for.

**What problems is Invoca solving and how is that benefiting you?**

Explanation of calls received.  Support clarified parameters needed.

**Official Response from Kayla Hammersmith:**

> Hi Cindy, thanks so much for your positive feedback! We're dedicated to providing top-notch customer support, so we're glad to hear that. 

  ### 17. DialogTech User

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 19, 2020

**What do you like best about Invoca?**

I like the ability to create a training library for our Client Care Representatives.

**What do you dislike about Invoca?**

Words are not always picked up correctly in the written dialog.  Sometimes I will read through a call to see if it is something I would like to listen to.

**What problems is Invoca solving and how is that benefiting you?**

We are using it as a training tool. What not to do and what to do examples.

**Official Response from Kayla Hammersmith:**

> Hi there, thanks for your feedback! We always appreciate your input. 

  ### 18. Dialogtech Review

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 18, 2020

**What do you like best about Invoca?**

I like the customer service + support. They are always willing to help.

**What do you dislike about Invoca?**

The reporting aspect of the system. It can be a bit confusing and I don't think it offers that many features.

**What problems is Invoca solving and how is that benefiting you?**

The problems I have solved has to do with the analytics of the numbers we have setup in dialogtech. 

The benefits come with the data we analyze.

**Official Response from Kayla Hammersmith:**

> Hi there, thank you for your feedback! We're dedicated to providing the best customer service and support, so we're glad to hear that. 

  ### 19. Recommended Conference

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Insurance | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 19, 2020

**What do you like best about Invoca?**

Detailed sessions on the best ways to use the platform; other users sharing their experience

**What do you dislike about Invoca?**

some of the sessions are too basic for my level

**What problems is Invoca solving and how is that benefiting you?**

tracking call campaigns.  improved optimization

  ### 20. Great Flexibility and Support

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 21, 2020

**What do you like best about Invoca?**

The support team is attentive to our needs and works to address our concerns.

**What do you dislike about Invoca?**

Adding new numbers to a page can be very manual.

**What problems is Invoca solving and how is that benefiting you?**

Call tracking and AI insights.

  ### 21. 3 year customer

**Rating:** 4.0/5.0 stars

**Reviewed by:** Maria M. | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 18, 2020

**What do you like best about Invoca?**

Their customer service team is quick and always follows through with their requests.

**What do you dislike about Invoca?**

The layout of their ivr menu. Its hard to navigate and not intuitive

**Recommendations to others considering Invoca:**

Great Support team that helps with any question or issue

**What problems is Invoca solving and how is that benefiting you?**

benefits the quick service of their team and their followup. Problems are the quality of the connections or issues with their numbers at times.

**Official Response from Kayla Hammersmith:**

> Hi Maria, thanks so much for being a loyal DT customer! We appreciate your feedback - and are so glad you find our customer service helpful. 

  ### 22. Great customer service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Carol K. | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 18, 2020

**What do you like best about Invoca?**

There has never been a time when I didn't get quick and professional help with technical issues and set up.

**What do you dislike about Invoca?**

I'm not sure I can think of anything we dislike!

**Recommendations to others considering Invoca:**

Great call routing, excellent support, easy-to-use features.

**What problems is Invoca solving and how is that benefiting you?**

Mostly call routing help through the virtual receptionist.  The benefits we've realized is how we can customize the call routing to our needs.

**Official Response from Kayla Hammersmith:**

> Hi Carol, thanks so much for your positive feedback! We're always committed to providing our customers with the best service, so I'm so glad you find it helpful. 

  ### 23. excellent way to attribute sales from calls to our tactics

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Telecommunications | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 19, 2020

**What do you like best about Invoca?**

Being able to identify what calls are about and drive our digital tactics to bring more or less of that type of call

**What do you dislike about Invoca?**

I wish that you didn’t need to download an excel document to add the website routing info. Which I could just enter it in the system

**What problems is Invoca solving and how is that benefiting you?**

Being able to attribute calls and sales to our campaigns. Reducing the amount of customer service calls

  ### 24. Using Invoca to track calls and appointments to get more qualified leads

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.)

**Reviewed Date:** October 22, 2020

**What do you like best about Invoca?**

The support team. They're very helpful..

**What do you dislike about Invoca?**

The interface can be confusing at times to use.

**What problems is Invoca solving and how is that benefiting you?**

How to track calls more accurately in terms or leads or other

  ### 25. Review 2020

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Online Media | Enterprise (> 1000 emp.)

**Reviewed Date:** October 22, 2020

**What do you like best about Invoca?**

Lots of effort made to encourage participation and sense of community even from afar

**What do you dislike about Invoca?**

It was difficult accessing links to video/livestream.  Recommend next year having a very clear path or for virtual events have specific sessions that people can sign up for and add to their calendars

**Recommendations to others considering Invoca:**

N/A

**What problems is Invoca solving and how is that benefiting you?**

Tracking calls and conversions in the call center and tying it back to digital activities.

  ### 26. Invoca knocks it out of the park

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.)

**Reviewed Date:** August 19, 2020

**What do you like best about Invoca?**

The UI is straightforward, and the integrations into other platforms is robust. The customer service is also superb.

**What do you dislike about Invoca?**

Lack of bulk edit capability really slows down productivity

**Recommendations to others considering Invoca:**

Work closely with your media partner and the Invoca technical team they'll help maximize the products usability

**What problems is Invoca solving and how is that benefiting you?**

Tracking call activity and using it to improve business funnel effectiveness

  ### 27. Excellent Call Tracking

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 22, 2020

**What do you like best about Invoca?**

This is a much smarter product than most. My company recently switched from another product and are very pleased with the customization and the ability to easily integrate with Google.

**What do you dislike about Invoca?**

Reporting only goes back 90 days. I would like to be able to see further back.

**What problems is Invoca solving and how is that benefiting you?**

Data driven metrics. I like that I can track phone calls to the keyword level.

  ### 28. long term partner

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 27, 2020

**What do you like best about Invoca?**

simplicity of adding tracking script
great call reporting
great support team
great pricing

**What do you dislike about Invoca?**

too many types of report types to choose from

**Recommendations to others considering Invoca:**

great option for call tracking. support time is very helpful and provides strategies to get the most value out of the system

**What problems is Invoca solving and how is that benefiting you?**

attributing calls to various channels

**Official Response from Kayla Hammersmith:**

> Hi there, thanks so much for being a long-term partner of DialogTech! We appreciate your feedback and will share it with our team.

  ### 29. Best in call tracking

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.)

**Reviewed Date:** October 21, 2020

**What do you like best about Invoca?**

We love the insights Invoca provides us with call data, the keywords that drove the call, the time and duration of the call, and most importantly the conversion data.

**What do you dislike about Invoca?**

The interface could be a little easier for newbies.

**What problems is Invoca solving and how is that benefiting you?**

Problems we are solving is connecting the calls to conversion data. Benefits would be to scale it accordingly.

  ### 30. I have been working with Dialog Tech for a short period

**Rating:** 3.5/5.0 stars

**Reviewed by:** Dunny W. | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 08, 2020

**What do you like best about Invoca?**

My rep seams reasonable and willing to work with us on our needs and changes

**What do you dislike about Invoca?**

I believe flexibility is key in our sector and having contracts that do not allow an out clause even after the initial contract period seams too aggressive  and likely cause customers to go looking for another service.

**Recommendations to others considering Invoca:**

Make sure you understand your constrains and needs very well.

**What problems is Invoca solving and how is that benefiting you?**

We use Dialogtech as a call tracking service which allows us to track attribution to our magazine. We have had some luck

  ### 31. Increased visibility into Paid Search performance

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.)

**Reviewed Date:** June 01, 2020

**What do you like best about Invoca?**

The Invoca team is passionate about their clients and their product. They helped us clear many hurdles during the implementation process. Once live, the team consistently provided updates. 

The call listening and phrase spotting features are fantastic. It's very easy to listen to a full call, or, only listen to the parts of the phone call that match the phrase you want. This is a huge time saver.

**What do you dislike about Invoca?**

The interface is a bit confusing at first. Some features are obvious but other features, like excluding numbers or uploading a CSV of phone numbers, was harder to find.

**What problems is Invoca solving and how is that benefiting you?**

Invoca has allowed us to understand the impact that Paid Search has on driving meaningful phone calls. This level of visibility has been a great value-add for us.

  ### 32. Business Owner

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Political Organization | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 18, 2020

**What do you like best about Invoca?**

Consistent performance and quick customer performance

**What do you dislike about Invoca?**

No single point person to discuss business issues and/or opportunites that I may not be taking advantage of with Dialogtech

**Recommendations to others considering Invoca:**

They can handle any volume you throw at them and customer support is very good

**What problems is Invoca solving and how is that benefiting you?**

Provides that platform that can handle my volume.

**Official Response from Kayla Hammersmith:**

> Hi there, thanks so much for your input. We really appreciate your feedback and will share it with our team. 

  ### 33. Invoca conference from a developer perspective

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.)

**Reviewed Date:** October 22, 2019

**What do you like best about Invoca?**

I love learning about an area i have been previously unfamiliar with.

**What do you dislike about Invoca?**

I would love more technical deep dives. I would like to understand the development required behind implementing features.

**Recommendations to others considering Invoca:**

Perform research, especially if using SF and can have matching issues

**What problems is Invoca solving and how is that benefiting you?**

Lead matching, population of leads in Salesforce with marketing data.

  ### 34. User friendly and easy for a busy executive to maintain and draw data.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Mental Health Care | Enterprise (> 1000 emp.)

**Reviewed Date:** October 19, 2020

**What do you like best about Invoca?**

Reports and data export that are easy to access and use. I like the dashboard, too. Campaigns are simple to configure.

**What do you dislike about Invoca?**

Without using Signals technology, it is difficult diagnosing low duration phone calls.

**What problems is Invoca solving and how is that benefiting you?**

We track call volume from Marketing campaigns to gauge the effectiveness of our free and paid efforts.

  ### 35. Marketing Manager

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.)

**Reviewed Date:** October 19, 2020

**What do you like best about Invoca?**

Invoca has amazing support and they are always willing to help or answer questions.

**What do you dislike about Invoca?**

We do seem to be getting a lot of spam calls that we were not getting before.

**What problems is Invoca solving and how is that benefiting you?**

We have a lot more reporting now and the dashboard is great.

  ### 36. Keeps us Consistent!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Cheyanne L. | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 20, 2020

**What do you like best about Invoca?**

We have easy tracking of calls and they come in for review regularly.

**What do you dislike about Invoca?**

The loading of the calls can be slow although that could be my internet.

**What problems is Invoca solving and how is that benefiting you?**

Consistency in verbiage when talking to clients

**Official Response from Kayla Hammersmith:**

> Hi Cheyanne, thanks so much for your feedback! We're glad that we help keep you consistent :) 

  ### 37. Great Platform to show Call Performance for Digital Paid Media

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 19, 2020

**What do you like best about Invoca?**

Attribution model look back window and dynamic phone number tracking

**What do you dislike about Invoca?**

Ability to integrate with DCM or other ad servers.  Would love for phone calls to fire as floodlight conversions in DCM.

**What problems is Invoca solving and how is that benefiting you?**

How display and video can help assist in driving phone calls

  ### 38. DialogTech is easy to use

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Staffing and Recruiting | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 18, 2020

**What do you like best about Invoca?**

It's great to be able to track campaigns directly to dedicated phone numbers.  Tech support is very helpful whenever I have any questions.

**What do you dislike about Invoca?**

Not always super intuitive but tech support is a great resource when i can't figure it out on my own.

**What problems is Invoca solving and how is that benefiting you?**

We're able to track what outreach programs are most successful based on call volume. And the ability to get local numbers is also very helpful.

**Official Response from Kayla Hammersmith:**

> Hi there, thanks so much for your feedback! Always appreciate your input - we're glad that you find our support team helpful. 

  ### 39. They have products and services I couldn't find elsewhere and top notch customer service.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Robyn B. | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 18, 2020

**What do you like best about Invoca?**

Their support staff are easy to reach and work hard to find the best solutions.

**What do you dislike about Invoca?**

User interface is not easy to navigate across system.

**What problems is Invoca solving and how is that benefiting you?**

Cross platform services incorporated into one.

**Official Response from Kayla Hammersmith:**

> Hi Robyn, thanks so much for your feedback! We're glad you think our customer service is top-notch -- we're dedicated to supporting you and being a true partner. 

  ### 40. New User, Still Learning

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 22, 2020

**What do you like best about Invoca?**

The reporting that is available seems promising.

**What do you dislike about Invoca?**

Still working through a lot of the features. So far there isn't anything that stands out.

**What problems is Invoca solving and how is that benefiting you?**

Solving for attribution from our contact center to our SEM marketing campaigns.

  ### 41. A necessary platform

**Rating:** 4.0/5.0 stars

**Reviewed by:** Jon K. | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 14, 2020

**What do you like best about Invoca?**

Invoca’s in depth analytics is one of the best in the industry

**What do you dislike about Invoca?**

The onboarding process is extremely cumbersome

**What problems is Invoca solving and how is that benefiting you?**

We’re now better able to analyze the strength of the call center

  ### 42. brandon review

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Medical Devices | Enterprise (> 1000 emp.)

**Reviewed Date:** August 14, 2020

**What do you like best about Invoca?**

ai signaling of phone calls is useful, nice chart breakdowns

**What do you dislike about Invoca?**

i wish clients could download their reports more easily.

**What problems is Invoca solving and how is that benefiting you?**

helps determine which marketing pieces calls are coming from

  ### 43. Tracking & Recording Calls With Terrible Great Customer Service

**Rating:** 0.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 21, 2014

**What do you like best about Invoca?**

Nothing, I have been with them over 7 years and they seemed to stop caring about their product and only focus on nice landing pages for new customers. 

**What do you dislike about Invoca?**

The customer service has been awful recently. I wanted to downgrade from my professional package and they wanted to hook me in for a 12 month contract for service that CallRail beats them in terms of ease and quality.

**Recommendations to others considering Invoca:**

Great idea to have a single person whom you can communicate with over a period of time so they know you and your company, and what you are trying to achieve. 

**What problems is Invoca solving and how is that benefiting you?**

I am switching to CallRail, I should have done that many years ago. DialogTech messed up one my main phone numbers they ported it out but it has not been recieved as of yet. Right now the main phone number is showing as disconnected. Not cool at all. 

**Official Response from Nina Andres:**

> We apologize that you experienced difficulties with the DialogTech platform in the past. This platform is no longer being sold to new customers following Invoca's acquisition of DialogTech in 2021. If you're interested in learning more about the Invoca platform, you can book a demo here: https://www.invoca.com/demo/book-a-demo

  ### 44. Great Product For Optimization

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.)

**Reviewed Date:** October 20, 2020

**What do you like best about Invoca?**

Invoca helps campaign optimization easy.

**What do you dislike about Invoca?**

We Did not hear about the product sooner.

**What problems is Invoca solving and how is that benefiting you?**

We need help with phone attributio and Invica is helping close the gap

  ### 45. Happy with it; good program

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.)

**Reviewed Date:** October 20, 2020

**What do you like best about Invoca?**

Its measurement and analytics capabilities

**What do you dislike about Invoca?**

Took a little bit to get used to, but once I did it was easy to use

**What problems is Invoca solving and how is that benefiting you?**

Analytics and improving tactics

  ### 46. So much to discover

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.)

**Reviewed Date:** October 21, 2020

**What do you like best about Invoca?**

Th feature I like the most in invoca is the AI functionality.

**What do you dislike about Invoca?**

Not always straightforward to get exports.

**What problems is Invoca solving and how is that benefiting you?**

Identifying how to maximize on sales calls.

  ### 47. It had a great selection of content.

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 23, 2020

**What do you like best about Invoca?**

Signal discovery and the ability to find attribution.

**What do you dislike about Invoca?**

The training and overall time it takes to learn the software.

**What problems is Invoca solving and how is that benefiting you?**

UX of our website

  ### 48. Good vendor

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.)

**Reviewed Date:** October 20, 2020

**What do you like best about Invoca?**

customer service, innovative products, responsive team

**What do you dislike about Invoca?**

limited local resources in our market. primary team is in the US

**What problems is Invoca solving and how is that benefiting you?**

measurement, attribution and ROI

  ### 49. Call tracking with the best support service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.)

**Reviewed Date:** August 19, 2020

**What do you like best about Invoca?**

The invoca product is intuitive and backed a solid tech support team.

**What do you dislike about Invoca?**

It'be great to see more dynamic applications of the Invoca technology to embed across impromptu campaigns.

**What problems is Invoca solving and how is that benefiting you?**

Phone call tracking is feature that few businesses consider in their online marketing efforts.  Invoca makes it possible to track phone call activity.

  ### 50. Water Damage Calls

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 01, 2020

**What do you like best about Invoca?**

Very specific directions on the program. Rapid notifications on updates

**What do you dislike about Invoca?**

Changed the specifications  pretty often

**Recommendations to others considering Invoca:**

very easy to work with and has good offers

**What problems is Invoca solving and how is that benefiting you?**

Generating calls for water damage throughout the country. Approved my copy rapidly and generated leads for water damage companies


## Invoca Discussions
  - [Is there a suggestion or a tip you can share when it comes to integrating data with google search or othrs?](https://www.g2.com/discussions/32733-is-there-a-suggestion-or-a-tip-you-can-share-when-it-comes-to-integrating-data-with-google-search-or-othrs) - 1 comment, 1 upvote
  - [How do you insure your customers data safety from your employees at invoca ?](https://www.g2.com/discussions/how-do-you-insure-your-customers-data-safety-from-your-employees-at-invoca) - 2 comments, 1 upvote
  - [How granular are call attribution analytics?](https://www.g2.com/discussions/call-attribution-analytics-7f41ba2a-23e2-437c-8c54-78f28ffdcce1) - 2 comments, 1 upvote
  - [How does the solution track call conversions?](https://www.g2.com/discussions/call-tracking-d657c453-a3fa-4f2f-a68a-4b4f72680e4e) - 1 comment, 1 upvote
  - [Does the solution integrate with my martech stack?](https://www.g2.com/discussions/integrations-b791a41e-b5f7-45fa-a073-fa527be464b3) - 1 comment, 1 upvote

- [View Invoca pricing details and edition comparison](https://www.g2.com/products/invoca/reviews?page=7&section=pricing&secure%5Bexpires_at%5D=2026-07-19+05%3A23%3A29+-0500&secure%5Bsession_id%5D=4b147edc-23fa-4d39-a6b2-7ed71736d27f&secure%5Btoken%5D=ee1a104a5c43fd5ae509de0ca88864dbf6e0b696a6c297c012ff7dd49ad338d0&format=llm_user)
## Invoca Integrations
  - [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews)
  - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews)
  - [Adobe Audience Manager](https://www.g2.com/products/adobe-audience-manager/reviews)
  - [Adobe Experience Cloud](https://www.g2.com/products/adobe-experience-cloud/reviews)
  - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews)
  - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)
  - [BMG Creative](https://www.g2.com/products/bmg-creative/reviews)
  - [CJ Affiliate Marketing Solution](https://www.g2.com/products/cj-affiliate-marketing-solution/reviews)
  - [Contentsquare](https://www.g2.com/products/contentsquare/reviews)
  - [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews)
  - [Facebook](https://www.g2.com/products/facebook/reviews)
  - [Five9 Intelligent Cloud Contact Center Platform](https://www.g2.com/products/five9-intelligent-cloud-contact-center-platform/reviews)
  - [Freshpaint](https://www.g2.com/products/freshpaint/reviews)
  - [Fullstory](https://www.g2.com/products/fullstory/reviews)
  - [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews)
  - [Google Ads](https://www.g2.com/products/google-ads/reviews)
  - [Google Analytics](https://www.g2.com/products/google-analytics/reviews)
  - [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews)
  - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)
  - [Impact](https://www.g2.com/products/impact-reporting-ltd-impact/reviews)
  - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews)
  - [Marin Software](https://www.g2.com/products/marin-software/reviews)
  - [Marketo-Based Systems for Growth-Driven Marketing & Sales Teams](https://www.g2.com/products/marketo-based-systems-for-growth-driven-marketing-sales-teams/reviews)
  - [Medallia Digital Experience Analytics (DXA)](https://www.g2.com/products/medallia-digital-experience-analytics-dxa/reviews)
  - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews)
  - [Microsoft Advertising](https://www.g2.com/products/microsoft-microsoft-advertising/reviews)
  - [Natural Intelligence](https://www.g2.com/products/natural-intelligence/reviews)
  - [NICE CXone](https://www.g2.com/products/nice-cxone/reviews)
  - [Optimizely Content Marketing Platform](https://www.g2.com/products/optimizely-content-marketing-platform/reviews)
  - [Pinterest](https://www.g2.com/products/pinterest/reviews)
  - [Piwik PRO](https://www.g2.com/products/piwik-pro/reviews)
  - [Quantum Digital Technology Limited](https://www.g2.com/products/quantum-digital-technology-limited/reviews)
  - [Quantum Metric](https://www.g2.com/products/quantum-metric/reviews)
  - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)
  - [Skai](https://www.g2.com/products/skai/reviews)
  - [Slack](https://www.g2.com/products/slack/reviews)
  - [Snapchat](https://www.g2.com/products/snapchat/reviews)
  - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews)
  - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews)
  - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews)
  - [TUNE](https://www.g2.com/products/tune/reviews)
  - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews)
  - [VinSolutions Connect CRM](https://www.g2.com/products/vinsolutions-connect-crm/reviews)
  - [VWO Conversion Optimization Platform](https://www.g2.com/products/vwo-conversion-optimization-platform/reviews)

## Invoca Features
**Call Analytics**
- Call Recording
- Machine Learning
- Call Analysis
- Lead Qualification

**Quality Assurance**
- Evaluation
- Calibration
- Reports

**Attribution Modeling**
- Single-Touch Attribution
- Multi-Touch Attribution
- Algorithmic Attribution
- Cross-Device Attribution
- Offline Attribution
- Custom Attribution

**Generative AI**
- AI Text Summarization

**Agentic AI - Attribution**
- Autonomous Task Execution
- Cross-system Integration
- Natural Language Interaction
- Proactive Assistance

**Marketing Distribution**
- Segmentation 
- Personalized Messaging 
- Website Personalization 
- Email Campaigns 
- Digital Advertising
- Direct Mail

**Phone Number Management**
- Local Phone Numbers
- Toll-Free Numbers
- Port Existing Numbers

**Marketing Operations**
- ROI Tracking
- Data Collection
- Customer Insights
- Multi-User Access
- Spend Management
- White Label

**Artificial Intelligence - Conversation Intelligence**
- Customer Scoring
- Speech-to-Text
- Sentiment Analysis

**Engagement**
- Feedback
- Dashboards
- Training

**Marketing**
- B2B Attribution
- B2C Attribution
- Marketing Channels
- Integrations

**Campaign Planning**
- Strategy Mapping 
- Prioritized Accounts 
- Trending Accounts 
- Sales Activation

**Tracking**
- Visitor & Keyword Tracking
- Dynamic Number Insertion
- Multi-Channel Call Attribution

**Performance**
- Integrations
- Compliance

**Reporting**
- Dashboards
- Data Visualizations
- Custom Reporting

**Generative AI**
- AI Text Summarization

**Analytics**
- Call Data
- Call Recording
- Advanced Reporting
- Conversation Intelligence

**Campaign Activity**
- Campaign Insights
- Reports and Dashboards
- Campaign Stickiness
- Multichannel Tracking
- Brand Optimization
- Predictive Analytics

**Generative AI**
- AI Text Generation
- AI Text Summarization

**Agentic AI - Marketing Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance

**Agentic AI - Conversation Intelligence**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Call Routing**
- IVR
- Call Scheduling
- Geo-Routing

**Integrations**
- Ad Network Integrations 
- Buyer Intent Data Integration
- Marketing Automation Integration
- CRM Integration

**Administration**
- Martech Integrations
- Privacy, Security, and Compliance
- Performance and Reliability

**Agentic AI - Inbound Call Tracking**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance

## Top Invoca Alternatives
  - [CTM](https://www.g2.com/products/ctm-ctm/reviews) - 4.5/5.0 (727 reviews)
  - [CallRail](https://www.g2.com/products/callrail/reviews) - 4.5/5.0 (1,724 reviews)
  - [WhatConverts](https://www.g2.com/products/whatconverts/reviews) - 4.9/5.0 (311 reviews)