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Compare Acquia Customer Data Platform and Salesforce Marketing Cloud Personalization (formerly Interaction Studio) 
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At a Glance
Market Segments
Small-Business (49.4% of reviews)
Mid-Market (55.5% of reviews)
Entry-Level Pricing
No pricing available
$300,000.00 Per Year
Acquia Customer Data Platform
Star Rating
(86)3.9 out of 5
Market Segments
Small-Business (49.4% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Acquia Customer Data PlatformSalesforce Marketing Cloud Personalization (formerly Interaction Studio)
Star Rating
(0)4.4 out of 5
Market Segments
Mid-Market (55.5% of reviews)
Entry-Level Pricing
$300,000.00 Per Year
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Salesforce Marketing Cloud Personalization excels in personalization capabilities, particularly with its Recommendation Engine scoring an impressive 8.7, while Acquia's engine only reaches 5.0, indicating a significant gap in delivering tailored experiences.
- Reviewers mention that Salesforce's Quality of Support is rated at 8.9, which is notably higher than Acquia's 7.0, suggesting that users find Salesforce more responsive and helpful when issues arise.
- G2 users highlight that Salesforce Marketing Cloud Personalization offers superior email marketing features, particularly in Automated Email Responses (8.2) and Sending Outbound Emails (8.6), compared to Acquia's lower ratings in similar areas, indicating a more robust email marketing solution.
- Users on G2 report that Salesforce shines in analytics and reporting, with features like Campaign Tracking and Audience Insights receiving high scores, while Acquia's analytics capabilities are perceived as less comprehensive, particularly in Basic Reporting (7.7) and ROI Analytics (6.7).
- Reviewers mention that Acquia offers strong data enrichment capabilities, scoring 8.7, which is a notable strength compared to Salesforce's 8.1, indicating that users may find Acquia more effective in enhancing customer data.
- Users say that Salesforce's website personalization features are highly rated at 9.1, significantly outperforming Acquia's 7.8, suggesting that Salesforce provides a more effective platform for creating personalized web experiences.
Pricing
Entry-Level Pricing
Acquia Customer Data Platform
No pricing availableSalesforce Marketing Cloud Personalization (formerly Interaction Studio)
Premium
$300,000.00
Per Year
Go further with Einstein AI driving next-best customer offers in real time.
- Website Data and Personalization
- Email Data and Personalization
- Segment and Rule-Based Decisioning
Free Trial
Acquia Customer Data Platform
No trial information availableSalesforce Marketing Cloud Personalization (formerly Interaction Studio)
No trial information availableRatings
Meets Requirements
8.2
65
8.6
180
Ease of Use
7.2
65
7.6
195
Ease of Setup
6.6
44
7.7
108
Ease of Admin
7.5
44
7.9
91
Quality of Support
7.0
59
8.9
178
Has the product been a good partner in doing business?
7.5
38
9.1
91
Product Direction (% positive)
8.3
61
8.9
176
Features by Category
Email Marketing
8.0
39
Not enough data
8.6
39
Not enough data
8.3
36
Not enough data
8.2
33
Not enough data
Online Marketing
8.4
35
Not enough data
7.5
29
Not enough data
7.0
24
Not enough data
7.9
28
Not enough data
7.8
23
Not enough data
Lead Management
8.2
35
Not enough data
8.0
31
Not enough data
8.6
38
Not enough data
7.9
34
Not enough data
7.8
34
Not enough data
8.2
34
Not enough data
8.1
30
Not enough data
7.6
33
Not enough data
Campaign Management
8.1
29
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
6.9
20
Not enough data
7.0
17
Not enough data
7.7
18
Not enough data
7.7
19
Not enough data
6.9
18
Not enough data
Reporting & Analytics
7.7
39
Not enough data
7.6
32
Not enough data
6.7
23
Not enough data
6.6
20
Not enough data
6.3
21
Not enough data
Platform
8.0
27
Not enough data
8.1
26
Not enough data
8.3
27
Not enough data
8.1
17
Not enough data
6.7
20
Not enough data
7.3
30
Not enough data
7.5
10
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.2
28
Not enough data
8.2
27
Not enough data
7.5
21
Not enough data
Interface and Performance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Asset Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Media Types
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Asset Management
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design & Development
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
Not enough data
9.0
28
|
Verified
Not enough data
9.0
28
|
Verified
Not enough data
8.3
28
|
Verified
Templates
Not enough data
8.0
28
|
Verified
Not enough data
8.8
28
|
Verified
Not enough data
8.7
28
|
Verified
Personalization
Not enough data
8.8
28
|
Verified
Not enough data
8.6
28
|
Verified
Not enough data
8.3
28
|
Verified
Not enough data
Feature Not Available
Not enough data
9.3
28
|
Verified
Not enough data
8.8
27
|
Verified
Not enough data
8.3
27
|
Verified
Not enough data
8.6
27
|
Verified
Multichannel
Not enough data
8.8
28
|
Verified
Not enough data
8.8
28
|
Verified
Not enough data
8.7
28
|
Verified
Administration
Not enough data
9.1
27
|
Verified
Not enough data
8.5
27
|
Verified
Not enough data
8.2
27
|
Verified
Not enough data
8.0
27
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
4.8
8
9.0
39
7.8
9
8.6
42
Targeting
8.0
9
9.3
43
7.9
8
9.0
42
Triggered Content
8.3
7
8.6
28
Not enough data
8.3
23
7.7
5
9.0
34
Personalized Content
5.0
5
8.8
33
Not enough data
9.0
26
7.8
6
8.9
41
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.7
5
|
Verified
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Intelligence
8.7
5
|
Verified
Not enough data
8.3
5
|
Verified
Not enough data
8.3
5
|
Verified
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
Not enough data
9.2
20
Not enough data
8.9
21
Platform Reporting
Not enough data
8.6
21
Not enough data
9.0
21
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Computing
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
8.7
5
Experimental Design
Not enough data
8.3
5
Not enough data
8.7
5
Not enough data
7.7
5
Analytics
Not enough data
7.7
5
Not enough data
8.7
5
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Acquia Customer Data Platform and Salesforce Marketing Cloud Personalization (formerly Interaction Studio) are categorized as Personalization Engines
Unique Categories
Acquia Customer Data Platform is categorized as Customer Journey Mapping, Digital Experience Platforms (DXP), Customer Journey Analytics, Customer Data Platform (CDP), Digital Asset Management, and Marketing Automation
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) is categorized as Account-Based Web and Content Experiences, Personalization, E-Commerce Personalization, and A/B Testing
Reviews
Reviewers' Company Size
Acquia Customer Data Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
16.9%
Computer Software
13.3%
Marketing and Advertising
12.0%
Retail
8.4%
Internet
8.4%
Other
41.0%
Computer Software
20.1%
Marketing and Advertising
9.1%
Retail
8.6%
Information Technology and Services
8.6%
Financial Services
5.3%
Other
48.3%
Alternatives
Discussions
Acquia Customer Data Platform has no discussions with answers
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) has no discussions with answers
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