AdRoll ABM (Formerly RollWorks)
AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently.
Average Rating: 4.3/5.0
Total Reviews: 657
How Do G2 Users Rate AdRoll ABM (Formerly RollWorks)?
- Has the product been a good partner in doing business?: 8.9/10 (Category avg: 8.3/10)
- A/B Testing: 7.4/10 (Category avg: 8.1/10)
- Cross-channel Retargeting: 8.0/10 (Category avg: 8.2/10)
- Personalization: 7.8/10 (Category avg: 8.3/10)
Who Is the Company Behind AdRoll ABM (Formerly RollWorks)?
- Seller: NextRoll
- Company Website:
- Year Founded: 2018
- HQ Location: San Francisco, California
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Twitter: @NextRoll_Inc
274 Twitter followers -
LinkedIn® Page: www.linkedin.com
146 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: Digital Marketing Manager, Marketing Manager
- Top Industries: Computer Software, Information Technology and Services
- Company Size: 58% Medium, 27% Small
What Do G2 Reviewers Say About AdRoll ABM (Formerly RollWorks)?
AI-generated summary from verified user reviews
Pros
- Users find AdRoll ABM's ease of use exceptional, aided by helpful support and smooth onboarding processes.
- Users appreciate the precise audience targeting of AdRoll ABM, enhancing engagement through tailored content delivery.
- Users appreciate the easy targeting methods of AdRoll ABM, enhancing their ability to effectively reach desired accounts.
- Users value the precise targeting of AdRoll ABM, enhancing engagement and optimizing campaign performance through actionable insights.
- Users commend the exceptional customer support from AdRoll, facilitating a smooth onboarding and successful campaign management.
Cons
- Users find the steep learning curve of AdRoll ABM challenging, especially concerning campaign management and reporting.
- Users express concern over missing features, such as limited native advertising options and inadequate reporting capabilities.
- Users note the limited features of AdRoll ABM, particularly regarding filtering options and native advertising capabilities.
- Users are frustrated with inadequate campaign tracking and lack of effective lead generation from AdRoll ABM.
- Users find the targeting limitations of AdRoll ABM restrict their segmentation and tracking capabilities significantly.
What Are Recent G2 Reviews of AdRoll ABM (Formerly RollWorks)?
"Easy Campaign Setup, Powerful Insights—With Room to Improve Reach Visibility"
Rating: 4.0/5.0 stars
— Essence A.
"Best ABM media platform for HubSpot Users"
Rating: 5.0/5.0 stars
— Erin S.
