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Best Enterprise Retargeting Software

Yukta Rustagi
YR
Researched and written by Yukta Rustagi

Products classified in the overall Retargeting category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Retargeting to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Retargeting category.

In addition to qualifying for inclusion in the Retargeting Software category, to qualify for inclusion in the Enterprise Business Retargeting Software category, a product must have at least 10 reviews left by a reviewer from an enterprise business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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5 Listings in Enterprise Retargeting Software Available

(566)4.3 out of 5
6th Easiest To Use in Retargeting software
View top Consulting Services for AdRoll ABM (Formerly RollWorks)
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of

    Users
    • Digital Marketing Manager
    • Marketing Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 57% Mid-Market
    • 28% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • AdRoll ABM is a marketing tool that offers account-based targeting, segmentation, and integration with CRM and LinkedIn for effective campaign management.
    • Reviewers appreciate the platform's precise audience segmentation, easy integration with CRM and LinkedIn, and the unified dashboard that allows running display and social campaigns from one place.
    • Reviewers noted that the platform's reporting could be more customizable, with some finding the process of uploading creatives tedious and repetitive, and others mentioning subpar results and a lack of granular attribution and deeper intent data options for advanced analytics.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • AdRoll ABM (Formerly RollWorks) Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    154
    Intent Data
    90
    Audience Targeting
    89
    Targeting
    88
    Customer Support
    87
    Cons
    Missing Features
    55
    Learning Curve
    53
    Limited Features
    41
    Campaign Issues
    39
    Data Management
    39
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • AdRoll ABM (Formerly RollWorks) features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 8.3
    7.4
    A/B Testing
    Average: 8.2
    8.0
    Cross-channel Retargeting
    Average: 8.2
    7.9
    Personalization
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    NextRoll
    Company Website
    Year Founded
    2018
    HQ Location
    San Francisco, California
    Twitter
    @NextRoll_Inc
    274 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    165 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of

Users
  • Digital Marketing Manager
  • Marketing Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 57% Mid-Market
  • 28% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • AdRoll ABM is a marketing tool that offers account-based targeting, segmentation, and integration with CRM and LinkedIn for effective campaign management.
  • Reviewers appreciate the platform's precise audience segmentation, easy integration with CRM and LinkedIn, and the unified dashboard that allows running display and social campaigns from one place.
  • Reviewers noted that the platform's reporting could be more customizable, with some finding the process of uploading creatives tedious and repetitive, and others mentioning subpar results and a lack of granular attribution and deeper intent data options for advanced analytics.
AdRoll ABM (Formerly RollWorks) Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
154
Intent Data
90
Audience Targeting
89
Targeting
88
Customer Support
87
Cons
Missing Features
55
Learning Curve
53
Limited Features
41
Campaign Issues
39
Data Management
39
AdRoll ABM (Formerly RollWorks) features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 8.3
7.4
A/B Testing
Average: 8.2
8.0
Cross-channel Retargeting
Average: 8.2
7.9
Personalization
Average: 8.4
Seller Details
Seller
NextRoll
Company Website
Year Founded
2018
HQ Location
San Francisco, California
Twitter
@NextRoll_Inc
274 Twitter followers
LinkedIn® Page
www.linkedin.com
165 employees on LinkedIn®
(692)4.0 out of 5
Optimized for quick response
4th Easiest To Use in Retargeting software
Save to My Lists
Entry Level Price:Pay As You Go
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 58% Small-Business
    • 35% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • AdRoll Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    71
    Campaign Management
    46
    Customer Support
    45
    Ad Management
    44
    Helpful
    37
    Cons
    Limited Features
    16
    Expensive
    15
    Reporting Limitations
    15
    Ad Issues
    12
    Ad Management Issues
    12
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • AdRoll features and usability ratings that predict user satisfaction
    8.1
    Has the product been a good partner in doing business?
    Average: 8.3
    8.2
    A/B Testing
    Average: 8.2
    8.2
    Cross-channel Retargeting
    Average: 8.2
    8.2
    Personalization
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    NextRoll
    Company Website
    Year Founded
    2018
    HQ Location
    San Francisco, California
    Twitter
    @NextRoll_Inc
    274 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    165 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 58% Small-Business
  • 35% Mid-Market
AdRoll Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
71
Campaign Management
46
Customer Support
45
Ad Management
44
Helpful
37
Cons
Limited Features
16
Expensive
15
Reporting Limitations
15
Ad Issues
12
Ad Management Issues
12
AdRoll features and usability ratings that predict user satisfaction
8.1
Has the product been a good partner in doing business?
Average: 8.3
8.2
A/B Testing
Average: 8.2
8.2
Cross-channel Retargeting
Average: 8.2
8.2
Personalization
Average: 8.4
Seller Details
Seller
NextRoll
Company Website
Year Founded
2018
HQ Location
San Francisco, California
Twitter
@NextRoll_Inc
274 Twitter followers
LinkedIn® Page
www.linkedin.com
165 employees on LinkedIn®

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(240)3.7 out of 5
14th Easiest To Use in Retargeting software
View top Consulting Services for Criteo Commerce Growth
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, a

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 48% Mid-Market
    • 41% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Criteo Commerce Growth features and usability ratings that predict user satisfaction
    8.1
    Has the product been a good partner in doing business?
    Average: 8.3
    6.1
    A/B Testing
    Average: 8.2
    7.0
    Cross-channel Retargeting
    Average: 8.2
    7.2
    Personalization
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Criteo
    HQ Location
    Paris, France
    Twitter
    @criteo
    18,650 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    3,897 employees on LinkedIn®
    Ownership
    NASDAQ:CRTO
    Total Revenue (USD mm)
    $2,072
Product Description
How are these determined?Information
This description is provided by the seller.

Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, a

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 48% Mid-Market
  • 41% Small-Business
Criteo Commerce Growth features and usability ratings that predict user satisfaction
8.1
Has the product been a good partner in doing business?
Average: 8.3
6.1
A/B Testing
Average: 8.2
7.0
Cross-channel Retargeting
Average: 8.2
7.2
Personalization
Average: 8.4
Seller Details
Seller
Criteo
HQ Location
Paris, France
Twitter
@criteo
18,650 Twitter followers
LinkedIn® Page
www.linkedin.com
3,897 employees on LinkedIn®
Ownership
NASDAQ:CRTO
Total Revenue (USD mm)
$2,072
(5,370)4.4 out of 5
Optimized for quick response
3rd Easiest To Use in Retargeting software
View top Consulting Services for Intuit Mailchimp All-in-One Marketing Platform
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Mailchimp is a marketing automation platform trusted by 11 million+ users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a

    Users
    • Owner
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 72% Small-Business
    • 20% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Mailchimp is a marketing platform that allows users to send emails, create campaigns, and manage audiences.
    • Reviewers appreciate the ease of use, the drag-and-drop email template maker, the AI growth assistant feature, and the platform's integration capabilities.
    • Users mentioned issues with the user interface, lack of an official WordPress plugin, cost concerns, limitations in email builder, and difficulties with customer support.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Intuit Mailchimp All-in-One Marketing Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    218
    Email Marketing
    171
    Email Management
    113
    Features
    111
    Easy Creation
    104
    Cons
    Expensive
    66
    Limited Features
    48
    Missing Features
    47
    Learning Curve
    44
    Limited Customization
    36
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Intuit Mailchimp All-in-One Marketing Platform features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 8.3
    8.3
    A/B Testing
    Average: 8.2
    8.3
    Cross-channel Retargeting
    Average: 8.2
    8.6
    Personalization
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2001
    HQ Location
    Atlanta, GA
    Twitter
    @MailChimp
    240,179 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,695 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Mailchimp is a marketing automation platform trusted by 11 million+ users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a

Users
  • Owner
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 72% Small-Business
  • 20% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Mailchimp is a marketing platform that allows users to send emails, create campaigns, and manage audiences.
  • Reviewers appreciate the ease of use, the drag-and-drop email template maker, the AI growth assistant feature, and the platform's integration capabilities.
  • Users mentioned issues with the user interface, lack of an official WordPress plugin, cost concerns, limitations in email builder, and difficulties with customer support.
Intuit Mailchimp All-in-One Marketing Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
218
Email Marketing
171
Email Management
113
Features
111
Easy Creation
104
Cons
Expensive
66
Limited Features
48
Missing Features
47
Learning Curve
44
Limited Customization
36
Intuit Mailchimp All-in-One Marketing Platform features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 8.3
8.3
A/B Testing
Average: 8.2
8.3
Cross-channel Retargeting
Average: 8.2
8.6
Personalization
Average: 8.4
Seller Details
Company Website
Year Founded
2001
HQ Location
Atlanta, GA
Twitter
@MailChimp
240,179 Twitter followers
LinkedIn® Page
www.linkedin.com
1,695 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Jabmo, founded in 2014, is since September 2023 a brand of Expandi Group. Expandi Group is a global leader in AdTech, MarTech and Managed Services. Thanks to the integration of the Jabmo old platform

    Users
    No information available
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 52% Mid-Market
    • 39% Enterprise
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Jabmo features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 8.3
    9.2
    A/B Testing
    Average: 8.2
    8.3
    Cross-channel Retargeting
    Average: 8.2
    9.2
    Personalization
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Jabmo
    Year Founded
    2018
    HQ Location
    London, UK
    Twitter
    @JabmoABM
    1,334 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    23 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Jabmo, founded in 2014, is since September 2023 a brand of Expandi Group. Expandi Group is a global leader in AdTech, MarTech and Managed Services. Thanks to the integration of the Jabmo old platform

Users
No information available
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 52% Mid-Market
  • 39% Enterprise
Jabmo features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 8.3
9.2
A/B Testing
Average: 8.2
8.3
Cross-channel Retargeting
Average: 8.2
9.2
Personalization
Average: 8.4
Seller Details
Seller
Jabmo
Year Founded
2018
HQ Location
London, UK
Twitter
@JabmoABM
1,334 Twitter followers
LinkedIn® Page
www.linkedin.com
23 employees on LinkedIn®