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Best Retargeting Software for Small Business

Yukta Rustagi
YR
Researched and written by Yukta Rustagi

Products classified in the overall Retargeting category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Retargeting to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Retargeting category.

In addition to qualifying for inclusion in the Retargeting Software category, to qualify for inclusion in the Small Business Retargeting Software category, a product must have at least 10 reviews left by a reviewer from a small business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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16 Listings in Small Business Retargeting Available

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    G2 Score
Intuit Mailchimp All-in-One Marketing Platform
(5,380)4.4 out of 5
Optimized for quick response
3rd Easiest To Use in Retargeting software
View top Consulting Services for Intuit Mailchimp All-in-One Marketing Platform
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Mailchimp is a marketing automation platform trusted by 11 million+ users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a

    Users
    • Owner
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 72% Small-Business
    • 20% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Intuit Mailchimp All-in-One Marketing Platform is a tool designed to manage email marketing, audience segmentation, landing pages, social media posts, and simple automations from a single platform.
    • Reviewers frequently mention the platform's intuitive interface, robust analytics tools, and user-friendly design that simplifies the initial setup and enhances the ease of creating and tracking campaigns.
    • Users experienced issues with the cost of using the platform becoming significantly high as the email list grows, and some found customer support to be slow to respond.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Intuit Mailchimp All-in-One Marketing Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    223
    Email Marketing
    173
    Email Management
    114
    Features
    114
    Easy Creation
    109
    Cons
    Expensive
    69
    Limited Features
    50
    Missing Features
    50
    Learning Curve
    42
    Limited Customization
    36
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Intuit Mailchimp All-in-One Marketing Platform features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 8.3
    8.2
    A/B Testing
    Average: 8.1
    8.3
    Cross-channel Retargeting
    Average: 8.2
    8.6
    Personalization
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Intuit Mailchimp
    Company Website
    Year Founded
    2001
    HQ Location
    Atlanta, GA
    Twitter
    @MailChimp
    239,562 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,612 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Mailchimp is a marketing automation platform trusted by 11 million+ users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a

Users
  • Owner
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 72% Small-Business
  • 20% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Intuit Mailchimp All-in-One Marketing Platform is a tool designed to manage email marketing, audience segmentation, landing pages, social media posts, and simple automations from a single platform.
  • Reviewers frequently mention the platform's intuitive interface, robust analytics tools, and user-friendly design that simplifies the initial setup and enhances the ease of creating and tracking campaigns.
  • Users experienced issues with the cost of using the platform becoming significantly high as the email list grows, and some found customer support to be slow to respond.
Intuit Mailchimp All-in-One Marketing Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
223
Email Marketing
173
Email Management
114
Features
114
Easy Creation
109
Cons
Expensive
69
Limited Features
50
Missing Features
50
Learning Curve
42
Limited Customization
36
View All Pros and Cons
Intuit Mailchimp All-in-One Marketing Platform features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 8.3
8.2
A/B Testing
Average: 8.1
8.3
Cross-channel Retargeting
Average: 8.2
8.6
Personalization
Average: 8.3
Seller Details
Seller
Intuit Mailchimp
Company Website
Year Founded
2001
HQ Location
Atlanta, GA
Twitter
@MailChimp
239,562 Twitter followers
LinkedIn® Page
www.linkedin.com
1,612 employees on LinkedIn®
AdRoll
(731)4.0 out of 5
Optimized for quick response
4th Easiest To Use in Retargeting software
Save to My Lists
Entry Level Price:Pay As You Go
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 56% Small-Business
    • 34% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • AdRoll Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    76
    Ad Management
    49
    Campaign Management
    49
    Customer Support
    46
    Easy Setup
    37
    Cons
    Limited Features
    17
    Reporting Limitations
    17
    Expensive
    16
    Campaign Management
    15
    Difficult Reporting
    14
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • AdRoll features and usability ratings that predict user satisfaction
    8.1
    Has the product been a good partner in doing business?
    Average: 8.3
    8.2
    A/B Testing
    Average: 8.1
    8.3
    Cross-channel Retargeting
    Average: 8.2
    8.2
    Personalization
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    NextRoll
    Company Website
    Year Founded
    2018
    HQ Location
    San Francisco, California
    Twitter
    @NextRoll_Inc
    276 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    168 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 56% Small-Business
  • 34% Mid-Market
AdRoll Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
76
Ad Management
49
Campaign Management
49
Customer Support
46
Easy Setup
37
Cons
Limited Features
17
Reporting Limitations
17
Expensive
16
Campaign Management
15
Difficult Reporting
14
View All Pros and Cons
AdRoll features and usability ratings that predict user satisfaction
8.1
Has the product been a good partner in doing business?
Average: 8.3
8.2
A/B Testing
Average: 8.1
8.3
Cross-channel Retargeting
Average: 8.2
8.2
Personalization
Average: 8.3
Seller Details
Seller
NextRoll
Company Website
Year Founded
2018
HQ Location
San Francisco, California
Twitter
@NextRoll_Inc
276 Twitter followers
LinkedIn® Page
www.linkedin.com
168 employees on LinkedIn®
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Customers.ai
(429)4.8 out of 5
1st Easiest To Use in Retargeting software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Customers.ai is a powerful ecommerce solution that helps you identify your website visitors and reconnect with them through email and ads. It turns anonymous visitors into real leads by capturing and

    Users
    • Founder
    • Owner
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 79% Small-Business
    • 17% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Customers AI is an automated tool for anonymous visitors that helps manage prospects even without the user's presence and provides detailed information about leads.
    • Users frequently mention the ease of use, the quality of customer service, the detailed lead information provided, and the efficient integration with other platforms.
    • Users mentioned that the server speed is slow, customization is limited, it can be complicated for beginners, and the main data is primarily from North America which may not be efficient for foreign markets.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Customers.ai Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Features
    102
    Helpful
    90
    Ease of Use
    85
    Lead Generation
    75
    Customer Support
    67
    Cons
    Learning Curve
    13
    Learning Difficulty
    10
    Poor Customer Support
    10
    Steep Learning Curve
    9
    Cost
    8
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Customers.ai features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 8.3
    8.8
    A/B Testing
    Average: 8.1
    9.3
    Cross-channel Retargeting
    Average: 8.2
    9.2
    Personalization
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Customers.ai
    Year Founded
    2018
    HQ Location
    Boston, Massachusetts
    Twitter
    @CustomersAI
    6,157 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    40 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Customers.ai is a powerful ecommerce solution that helps you identify your website visitors and reconnect with them through email and ads. It turns anonymous visitors into real leads by capturing and

Users
  • Founder
  • Owner
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 79% Small-Business
  • 17% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Customers AI is an automated tool for anonymous visitors that helps manage prospects even without the user's presence and provides detailed information about leads.
  • Users frequently mention the ease of use, the quality of customer service, the detailed lead information provided, and the efficient integration with other platforms.
  • Users mentioned that the server speed is slow, customization is limited, it can be complicated for beginners, and the main data is primarily from North America which may not be efficient for foreign markets.
Customers.ai Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Features
102
Helpful
90
Ease of Use
85
Lead Generation
75
Customer Support
67
Cons
Learning Curve
13
Learning Difficulty
10
Poor Customer Support
10
Steep Learning Curve
9
Cost
8
View All Pros and Cons
Customers.ai features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 8.3
8.8
A/B Testing
Average: 8.1
9.3
Cross-channel Retargeting
Average: 8.2
9.2
Personalization
Average: 8.3
Seller Details
Seller
Customers.ai
Year Founded
2018
HQ Location
Boston, Massachusetts
Twitter
@CustomersAI
6,157 Twitter followers
LinkedIn® Page
www.linkedin.com
40 employees on LinkedIn®
Tie
(35)4.8 out of 5
6th Easiest To Use in Retargeting software
Save to My Lists
Entry Level Price:$499.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Tie's real-time B2C enrichment platform instantly reveals names, contact details and demographic data for over 60% of website visitors by IP address or device id—without requiring form submissions or

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Consumer Goods
    Market Segment
    • 66% Small-Business
    • 23% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Tie Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Helpful
    18
    Customer Support
    14
    Ease of Use
    11
    Insights
    9
    Targeting
    9
    Cons
    Cost
    2
    Conversion Issues
    1
    Difficult Reporting
    1
    Email Limitations
    1
    Email Missing
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Tie features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 8.3
    8.0
    A/B Testing
    Average: 8.1
    9.0
    Cross-channel Retargeting
    Average: 8.2
    8.5
    Personalization
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Tie
    Company Website
    Year Founded
    2021
    HQ Location
    New York, US
    LinkedIn® Page
    www.linkedin.com
    47 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Tie's real-time B2C enrichment platform instantly reveals names, contact details and demographic data for over 60% of website visitors by IP address or device id—without requiring form submissions or

Users
No information available
Industries
  • Marketing and Advertising
  • Consumer Goods
Market Segment
  • 66% Small-Business
  • 23% Mid-Market
Tie Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Helpful
18
Customer Support
14
Ease of Use
11
Insights
9
Targeting
9
Cons
Cost
2
Conversion Issues
1
Difficult Reporting
1
Email Limitations
1
Email Missing
1
View All Pros and Cons
Tie features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 8.3
8.0
A/B Testing
Average: 8.1
9.0
Cross-channel Retargeting
Average: 8.2
8.5
Personalization
Average: 8.3
Seller Details
Seller
Tie
Company Website
Year Founded
2021
HQ Location
New York, US
LinkedIn® Page
www.linkedin.com
47 employees on LinkedIn®
Criteo Commerce Growth
(240)3.7 out of 5
13th Easiest To Use in Retargeting software
View top Consulting Services for Criteo Commerce Growth
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, a

    Users
    • Digital Marketing Manager
    • Marketing Manager
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 48% Mid-Market
    • 41% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Criteo Commerce Growth features and usability ratings that predict user satisfaction
    8.1
    Has the product been a good partner in doing business?
    Average: 8.3
    6.1
    A/B Testing
    Average: 8.1
    7.0
    Cross-channel Retargeting
    Average: 8.2
    7.2
    Personalization
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Criteo
    HQ Location
    Paris, France
    Twitter
    @criteo
    18,632 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    3,900 employees on LinkedIn®
    Ownership
    NASDAQ:CRTO
    Total Revenue (USD mm)
    $2,072
Product Description
How are these determined?Information
This description is provided by the seller.

Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, a

Users
  • Digital Marketing Manager
  • Marketing Manager
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 48% Mid-Market
  • 41% Small-Business
Criteo Commerce Growth features and usability ratings that predict user satisfaction
8.1
Has the product been a good partner in doing business?
Average: 8.3
6.1
A/B Testing
Average: 8.1
7.0
Cross-channel Retargeting
Average: 8.2
7.2
Personalization
Average: 8.3
Seller Details
Seller
Criteo
HQ Location
Paris, France
Twitter
@criteo
18,632 Twitter followers
LinkedIn® Page
www.linkedin.com
3,900 employees on LinkedIn®
Ownership
NASDAQ:CRTO
Total Revenue (USD mm)
$2,072
Feathr
(31)4.3 out of 5
15th Easiest To Use in Retargeting software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Feathr is an all-in-one fundraising, marketing, and intelligence platform built for nonprofits and other mission-driven organizations. It combines donation pages and forms, digital campaigns, AI-power

    Users
    No information available
    Industries
    • Non-Profit Organization Management
    Market Segment
    • 55% Small-Business
    • 39% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Feathr Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Advertising
    2
    Customer Support
    1
    Ease of Use
    1
    Easy Integrations
    1
    Helpful
    1
    Cons
    This product has not yet received any negative sentiments.
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Feathr features and usability ratings that predict user satisfaction
    8.0
    Has the product been a good partner in doing business?
    Average: 8.3
    7.5
    A/B Testing
    Average: 8.1
    8.7
    Cross-channel Retargeting
    Average: 8.2
    8.5
    Personalization
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Feathr
    Year Founded
    2012
    HQ Location
    Gainesville, FL
    Twitter
    @feathr
    7,336 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    143 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Feathr is an all-in-one fundraising, marketing, and intelligence platform built for nonprofits and other mission-driven organizations. It combines donation pages and forms, digital campaigns, AI-power

Users
No information available
Industries
  • Non-Profit Organization Management
Market Segment
  • 55% Small-Business
  • 39% Mid-Market
Feathr Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Advertising
2
Customer Support
1
Ease of Use
1
Easy Integrations
1
Helpful
1
Cons
This product has not yet received any negative sentiments.
View All Pros and Cons
Feathr features and usability ratings that predict user satisfaction
8.0
Has the product been a good partner in doing business?
Average: 8.3
7.5
A/B Testing
Average: 8.1
8.7
Cross-channel Retargeting
Average: 8.2
8.5
Personalization
Average: 8.3
Seller Details
Seller
Feathr
Year Founded
2012
HQ Location
Gainesville, FL
Twitter
@feathr
7,336 Twitter followers
LinkedIn® Page
www.linkedin.com
143 employees on LinkedIn®
DeepClick-Inventor of ReflowLink
(24)5.0 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Seller Details
    Expand/Collapse Seller Details
Product Description
How are these determined?Information
This description is provided by the seller.

Inventor of ReflowLink 6 Powers to Boost Your Ads Ad Re-engagement：+10% conversion via repeated exposure Complaint Diversion：Reduce 80% of ad-related complaints Green Shield Engine：Make every landing

Users
  • Co-Founder
  • Founder
Industries
  • Computer Software
Market Segment
  • 79% Small-Business
  • 21% Mid-Market
DeepClick-Inventor of ReflowLink features and usability ratings that predict user satisfaction
10.0
Has the product been a good partner in doing business?
Average: 8.3
10.0
A/B Testing
Average: 8.1
10.0
Cross-channel Retargeting
Average: 8.2
8.8
Personalization
Average: 8.3
Seller Details
Seller
DeepClick
HQ Location
N/A
LinkedIn® Page
www.linkedin.com
1 employees on LinkedIn®
AdRoll ABM (Formerly RollWorks)
(596)4.3 out of 5
5th Easiest To Use in Retargeting software
View top Consulting Services for AdRoll ABM (Formerly RollWorks)
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of

    Users
    • Digital Marketing Manager
    • Marketing Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 56% Mid-Market
    • 28% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • AdRoll ABM is a marketing tool that aids in precise targeting, retargeting, and integration with multi-channel campaigns, providing leads with higher conversion rates.
    • Users frequently mention the ease of use, the ability to sync ads across social media platforms, and the precise targeting capabilities that save both time and money.
    • Users experienced issues with high pricing, limited customization, complex setup, steep learning curve, and difficulties in canceling subscriptions.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • AdRoll ABM (Formerly RollWorks) Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    155
    Intent Data
    90
    Audience Targeting
    89
    Targeting
    88
    Customer Support
    87
    Cons
    Missing Features
    55
    Learning Curve
    54
    Limited Features
    41
    Data Management
    40
    Campaign Issues
    39
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • AdRoll ABM (Formerly RollWorks) features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 8.3
    7.4
    A/B Testing
    Average: 8.1
    8.0
    Cross-channel Retargeting
    Average: 8.2
    7.9
    Personalization
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    NextRoll
    Company Website
    Year Founded
    2018
    HQ Location
    San Francisco, California
    Twitter
    @NextRoll_Inc
    276 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    168 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of

Users
  • Digital Marketing Manager
  • Marketing Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 56% Mid-Market
  • 28% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • AdRoll ABM is a marketing tool that aids in precise targeting, retargeting, and integration with multi-channel campaigns, providing leads with higher conversion rates.
  • Users frequently mention the ease of use, the ability to sync ads across social media platforms, and the precise targeting capabilities that save both time and money.
  • Users experienced issues with high pricing, limited customization, complex setup, steep learning curve, and difficulties in canceling subscriptions.
AdRoll ABM (Formerly RollWorks) Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
155
Intent Data
90
Audience Targeting
89
Targeting
88
Customer Support
87
Cons
Missing Features
55
Learning Curve
54
Limited Features
41
Data Management
40
Campaign Issues
39
View All Pros and Cons
AdRoll ABM (Formerly RollWorks) features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 8.3
7.4
A/B Testing
Average: 8.1
8.0
Cross-channel Retargeting
Average: 8.2
7.9
Personalization
Average: 8.3
Seller Details
Seller
NextRoll
Company Website
Year Founded
2018
HQ Location
San Francisco, California
Twitter
@NextRoll_Inc
276 Twitter followers
LinkedIn® Page
www.linkedin.com
168 employees on LinkedIn®
Outbrain Direct Response by Teads
(91)3.4 out of 5
14th Easiest To Use in Retargeting software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Outbrain Direct Response (ODR) by Teads is a performance solution designed to help marketers achieve stronger ROI across the open internet. Built on years of performance expertise, ODR combines unique

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Internet
    Market Segment
    • 55% Mid-Market
    • 40% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Outbrain Direct Response by Teads Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    This product has not yet received any positive sentiments.
    Cons
    Insufficient Training
    1
    Poor Customer Support
    1
    Poor Support Services
    1
    Time-Consuming
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Outbrain Direct Response by Teads features and usability ratings that predict user satisfaction
    6.7
    Has the product been a good partner in doing business?
    Average: 8.3
    9.5
    A/B Testing
    Average: 8.1
    9.3
    Cross-channel Retargeting
    Average: 8.2
    9.3
    Personalization
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Teads
    Year Founded
    2005
    HQ Location
    New York, NY
    LinkedIn® Page
    www.linkedin.com
    1,858 employees on LinkedIn®
    Ownership
    NASDAQ: TEAD
Product Description
How are these determined?Information
This description is provided by the seller.

Outbrain Direct Response (ODR) by Teads is a performance solution designed to help marketers achieve stronger ROI across the open internet. Built on years of performance expertise, ODR combines unique

Users
No information available
Industries
  • Marketing and Advertising
  • Internet
Market Segment
  • 55% Mid-Market
  • 40% Small-Business
Outbrain Direct Response by Teads Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
This product has not yet received any positive sentiments.
Cons
Insufficient Training
1
Poor Customer Support
1
Poor Support Services
1
Time-Consuming
1
View All Pros and Cons
Outbrain Direct Response by Teads features and usability ratings that predict user satisfaction
6.7
Has the product been a good partner in doing business?
Average: 8.3
9.5
A/B Testing
Average: 8.1
9.3
Cross-channel Retargeting
Average: 8.2
9.3
Personalization
Average: 8.3
Seller Details
Seller
Teads
Year Founded
2005
HQ Location
New York, NY
LinkedIn® Page
www.linkedin.com
1,858 employees on LinkedIn®
Ownership
NASDAQ: TEAD
OptiMonk
(157)4.8 out of 5
10th Easiest To Use in Retargeting software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ✨AI Popup Builder | Popups that perfectly match your brand. Built in minutes. Designed to convert. OptiMonk is the only AI-driven popup builder designed for ecommerce businesses. It enables digital

    Users
    • CEO
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 83% Small-Business
    • 15% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • OptiMonk Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Campaign Creation
    3
    Campaign Management
    3
    Ease of Use
    3
    Customer Support
    2
    Ease of Creation
    2
    Cons
    Difficult Setup
    1
    Editing Issues
    1
    Integration Difficulty
    1
    Integration Issues
    1
    Lack of API Integration
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • OptiMonk features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 8.3
    9.2
    A/B Testing
    Average: 8.1
    8.4
    Cross-channel Retargeting
    Average: 8.2
    9.0
    Personalization
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    OptiMonk
    Year Founded
    2014
    HQ Location
    Debrecen
    Twitter
    @OptiMonk1
    3,134 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    47 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

✨AI Popup Builder | Popups that perfectly match your brand. Built in minutes. Designed to convert. OptiMonk is the only AI-driven popup builder designed for ecommerce businesses. It enables digital

Users
  • CEO
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 83% Small-Business
  • 15% Mid-Market
OptiMonk Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Campaign Creation
3
Campaign Management
3
Ease of Use
3
Customer Support
2
Ease of Creation
2
Cons
Difficult Setup
1
Editing Issues
1
Integration Difficulty
1
Integration Issues
1
Lack of API Integration
1
View All Pros and Cons
OptiMonk features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 8.3
9.2
A/B Testing
Average: 8.1
8.4
Cross-channel Retargeting
Average: 8.2
9.0
Personalization
Average: 8.3
Seller Details
Seller
OptiMonk
Year Founded
2014
HQ Location
Debrecen
Twitter
@OptiMonk1
3,134 Twitter followers
LinkedIn® Page
www.linkedin.com
47 employees on LinkedIn®
Taboola
(30)2.9 out of 5
View top Consulting Services for Taboola
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Taboola (NASDAQ: TBLA) is a publicly traded advertising and technology company that empowers businesses to grow through performance advertising that goes beyond search and social, with thousands of ad

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 57% Small-Business
    • 30% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Taboola Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Advertising
    1
    Affordable
    1
    AI Writing Assistance
    1
    Audience Reach
    1
    Business Promotion
    1
    Cons
    Bug Issues
    1
    Data Inaccuracy
    1
    Inaccuracy
    1
    Integration Problems
    1
    Lack of Innovation
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Taboola features and usability ratings that predict user satisfaction
    7.4
    Has the product been a good partner in doing business?
    Average: 8.3
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Taboola
    Company Website
    Year Founded
    2007
    HQ Location
    New York, NY
    Twitter
    @taboola
    11,117 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,022 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Taboola (NASDAQ: TBLA) is a publicly traded advertising and technology company that empowers businesses to grow through performance advertising that goes beyond search and social, with thousands of ad

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 57% Small-Business
  • 30% Mid-Market
Taboola Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Advertising
1
Affordable
1
AI Writing Assistance
1
Audience Reach
1
Business Promotion
1
Cons
Bug Issues
1
Data Inaccuracy
1
Inaccuracy
1
Integration Problems
1
Lack of Innovation
1
View All Pros and Cons
Taboola features and usability ratings that predict user satisfaction
7.4
Has the product been a good partner in doing business?
Average: 8.3
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
Taboola
Company Website
Year Founded
2007
HQ Location
New York, NY
Twitter
@taboola
11,117 Twitter followers
LinkedIn® Page
www.linkedin.com
2,022 employees on LinkedIn®
Convertful
(69)4.9 out of 5
2nd Easiest To Use in Retargeting software
Save to My Lists
Entry Level Price:$19.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    SaaS toolkit to acquire subscribers and leads using smart behavior-based sign-up forms. Create subscription forms in minutes using convenient drag and drop builder. No coding needed.

    Users
    • Founder
    • CEO
    Industries
    • Marketing and Advertising
    • Design
    Market Segment
    • 97% Small-Business
    • 3% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Convertful Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Affordable
    1
    Analytics
    1
    Control
    1
    Customization
    1
    Ease of Use
    1
    Cons
    Expensive
    2
    Conversion Issues
    1
    Cost
    1
    Limitations
    1
    Pricing Issues
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Convertful features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 8.3
    9.4
    A/B Testing
    Average: 8.1
    8.3
    Cross-channel Retargeting
    Average: 8.2
    10.0
    Personalization
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Convertful
    Year Founded
    2017
    HQ Location
    Road Town, VG
    Twitter
    @convertful
    93 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    3 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

SaaS toolkit to acquire subscribers and leads using smart behavior-based sign-up forms. Create subscription forms in minutes using convenient drag and drop builder. No coding needed.

Users
  • Founder
  • CEO
Industries
  • Marketing and Advertising
  • Design
Market Segment
  • 97% Small-Business
  • 3% Mid-Market
Convertful Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Affordable
1
Analytics
1
Control
1
Customization
1
Ease of Use
1
Cons
Expensive
2
Conversion Issues
1
Cost
1
Limitations
1
Pricing Issues
1
View All Pros and Cons
Convertful features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 8.3
9.4
A/B Testing
Average: 8.1
8.3
Cross-channel Retargeting
Average: 8.2
10.0
Personalization
Average: 8.3
Seller Details
Seller
Convertful
Year Founded
2017
HQ Location
Road Town, VG
Twitter
@convertful
93 Twitter followers
LinkedIn® Page
www.linkedin.com
3 employees on LinkedIn®
CustomerLabs 1PD Ops Platform
(27)4.8 out of 5
7th Easiest To Use in Retargeting software
Save to My Lists
Entry Level Price:Starting at $499.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The CustomerLabs 1PD Ops Platform is a no-code tool designed to empower marketers by collecting, unifying, and activating first-party data from multiple sources. This platform enhances customer data m

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 48% Small-Business
    • 22% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • CustomerLabs 1PD Ops Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    9
    Ease of Use
    6
    Easy Setup
    6
    Helpful
    6
    Setup Ease
    6
    Cons
    Expensive
    2
    Complex Reporting
    1
    Cost
    1
    Difficult Reporting
    1
    Difficult Setup
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • CustomerLabs 1PD Ops Platform features and usability ratings that predict user satisfaction
    10.0
    Has the product been a good partner in doing business?
    Average: 8.3
    9.8
    A/B Testing
    Average: 8.1
    9.3
    Cross-channel Retargeting
    Average: 8.2
    9.7
    Personalization
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    CustomerLabs
    Year Founded
    2013
    HQ Location
    Willington, US
    Twitter
    @customerlabsco
    343 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    45 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The CustomerLabs 1PD Ops Platform is a no-code tool designed to empower marketers by collecting, unifying, and activating first-party data from multiple sources. This platform enhances customer data m

Users
No information available
Industries
No information available
Market Segment
  • 48% Small-Business
  • 22% Mid-Market
CustomerLabs 1PD Ops Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
9
Ease of Use
6
Easy Setup
6
Helpful
6
Setup Ease
6
Cons
Expensive
2
Complex Reporting
1
Cost
1
Difficult Reporting
1
Difficult Setup
1
View All Pros and Cons
CustomerLabs 1PD Ops Platform features and usability ratings that predict user satisfaction
10.0
Has the product been a good partner in doing business?
Average: 8.3
9.8
A/B Testing
Average: 8.1
9.3
Cross-channel Retargeting
Average: 8.2
9.7
Personalization
Average: 8.3
Seller Details
Seller
CustomerLabs
Year Founded
2013
HQ Location
Willington, US
Twitter
@customerlabsco
343 Twitter followers
LinkedIn® Page
www.linkedin.com
45 employees on LinkedIn®
Justuno
(67)4.3 out of 5
11th Easiest To Use in Retargeting software
Save to My Lists
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Justuno is the premiere website marketing automation platform that provides retailers with powerful tools to grow their lists and drive more sales. Build high-performing lead capture (SMS & email

    Users
    No information available
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 81% Small-Business
    • 19% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Justuno Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    This product has not yet received any positive sentiments.
    Cons
    Data Inaccuracy
    1
    Need for Improvement
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Justuno features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 8.3
    9.1
    A/B Testing
    Average: 8.1
    8.0
    Cross-channel Retargeting
    Average: 8.2
    7.9
    Personalization
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Justuno
    Year Founded
    2010
    HQ Location
    San Francisco, CA
    Twitter
    @justunosocial
    3,188 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    20 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Justuno is the premiere website marketing automation platform that provides retailers with powerful tools to grow their lists and drive more sales. Build high-performing lead capture (SMS & email

Users
No information available
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 81% Small-Business
  • 19% Mid-Market
Justuno Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
This product has not yet received any positive sentiments.
Cons
Data Inaccuracy
1
Need for Improvement
1
View All Pros and Cons
Justuno features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 8.3
9.1
A/B Testing
Average: 8.1
8.0
Cross-channel Retargeting
Average: 8.2
7.9
Personalization
Average: 8.3
Seller Details
Seller
Justuno
Year Founded
2010
HQ Location
San Francisco, CA
Twitter
@justunosocial
3,188 Twitter followers
LinkedIn® Page
www.linkedin.com
20 employees on LinkedIn®
Scalify
(11)4.8 out of 5
Save to My Lists
Entry Level Price:$49.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Do you face any of the issues below while managing your Facebook ads? - Unprofitable scaling - Ad spend wastage - Bad A/B testing - Poor audience targeting - Absence of a single source of truth for a

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 100% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Scalify features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 8.3
    8.3
    A/B Testing
    Average: 8.1
    6.7
    Cross-channel Retargeting
    Average: 8.2
    6.7
    Personalization
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Scalify
    Year Founded
    2018
    HQ Location
    Marrakech, MA
    Twitter
    @Scalify
    31 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    8 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Do you face any of the issues below while managing your Facebook ads? - Unprofitable scaling - Ad spend wastage - Bad A/B testing - Poor audience targeting - Absence of a single source of truth for a

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 100% Small-Business
Scalify features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 8.3
8.3
A/B Testing
Average: 8.1
6.7
Cross-channel Retargeting
Average: 8.2
6.7
Personalization
Average: 8.3
Seller Details
Seller
Scalify
Year Founded
2018
HQ Location
Marrakech, MA
Twitter
@Scalify
31 Twitter followers
LinkedIn® Page
www.linkedin.com
8 employees on LinkedIn®
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