# Best Retargeting Software for Small Business

  *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)*

   Products classified in the overall Retargeting category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Retargeting to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Retargeting category.

In addition to qualifying for inclusion in the Retargeting Software category, to qualify for inclusion in the Small Business Retargeting Software category, a product must have at least 10 reviews left by a reviewer from a small business.





## Category Overview

**Total Products under this Category:** 74


## Trust & Credibility Stats

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 8,800+ Authentic Reviews
- 74+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.



---

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[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1714&secure%5Bdisplayable_resource_id%5D=281&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=280&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=126174&secure%5Bresource_id%5D=1714&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fretargeting%2Fsmall-business&secure%5Btoken%5D=3679afb6cc2dcb2dc69771541821832cd4f90752fa83e4e66feaa0f449f27172&secure%5Burl%5D=https%3A%2F%2Fgetadlib.com%2Fdemo&secure%5Burl_type%5D=book_demo&secure%5Bvisitor_segment%5D=180)

---

## Top-Rated Products (Ranked by G2 Score)
### 1. [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews)
  Mailchimp is a marketing automation platform trusted by 11 million+ users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a 99% delivery rate and over 300 integrations, Mailchimp helps businesses connect with their customers, foster repeat business, and build lasting brand loyalty while seamlessly fitting into their existing workflows. Our platform puts data-backed recommendations at the heart of your marketing so you can find and engage customers with multichannel campaigns. In 2021, Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp. Since then, we’ve released 100+ new features to help our customers continue to grow. Find out why more than 11+ million businesses trust Intuit Mailchimp to help them turn insights into action and their emails into revenue. Visit Mailchimp.com to get started today.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 5,185

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.3/10)
- **A/B Testing:** 8.2/10 (Category avg: 8.1/10)
- **Cross-channel Retargeting:** 8.3/10 (Category avg: 8.2/10)
- **Personalization:** 8.6/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Intuit Mailchimp](https://www.g2.com/sellers/intuit-mailchimp)
- **Company Website:** https://mailchimp.com
- **Year Founded:** 2001
- **HQ Location:** Atlanta, GA
- **Twitter:** @MailChimp (239,018 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/969871/ (1,590 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, Marketing Manager
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 72% Small-Business, 20% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (250 reviews)
- Email Marketing (199 reviews)
- Email Management (131 reviews)
- Features (125 reviews)
- Easy Creation (119 reviews)

**Cons:**

- Expensive (81 reviews)
- Limited Features (58 reviews)
- Missing Features (55 reviews)
- Learning Curve (46 reviews)
- Limited Customization (40 reviews)

### 2. [AdRoll](https://www.g2.com/products/adroll/reviews)
  AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 752

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.3/10)
- **A/B Testing:** 8.2/10 (Category avg: 8.1/10)
- **Cross-channel Retargeting:** 8.3/10 (Category avg: 8.2/10)
- **Personalization:** 8.2/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll)
- **Company Website:** https://www.nextroll.com/
- **Year Founded:** 2018
- **HQ Location:** San Francisco, California
- **Twitter:** @NextRoll_Inc (275 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/adroll/people/ (168 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager, Digital Marketing Manager
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 57% Small-Business, 35% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (108 reviews)
- Ad Management (67 reviews)
- Campaign Management (67 reviews)
- Easy Setup (56 reviews)
- Customer Support (55 reviews)

**Cons:**

- Limited Features (25 reviews)
- Campaign Management (22 reviews)
- Reporting Limitations (22 reviews)
- Expensive (19 reviews)
- Difficult Reporting (18 reviews)

### 3. [Customers.ai](https://www.g2.com/products/customers-ai/reviews)
  Customers.ai is a powerful ecommerce solution that helps you identify your website visitors and reconnect with them through email and ads. It turns anonymous visitors into real leads by capturing and enriching their identity data and restoring lost Facebook ad audiences. Customers.ai helps you engage your website visitors by tracking the customer journey, segmenting high-intent audiences, and ensuring emails reach the right people with the right message. Plus, it works seamlessly with popular tools like Klaviyo, SendGrid, Salesforce, and HighLevel. Trusted by over 100,000 businesses worldwide, including ecommerce and DTC brands, Customers.ai is helping marketers connect with their audience and drive results.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 417

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.3/10)
- **A/B Testing:** 8.8/10 (Category avg: 8.1/10)
- **Cross-channel Retargeting:** 9.3/10 (Category avg: 8.2/10)
- **Personalization:** 9.2/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Customers.ai ](https://www.g2.com/sellers/customers-ai)
- **Year Founded:** 2018
- **HQ Location:** Boston, Massachusetts
- **Twitter:** @CustomersAI (6,128 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/17975060/ (39 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Founder, Owner
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 79% Small-Business, 17% Mid-Market


#### Pros & Cons

**Pros:**

- Features (98 reviews)
- Helpful (88 reviews)
- Ease of Use (82 reviews)
- Lead Generation (73 reviews)
- Customer Support (66 reviews)

**Cons:**

- Learning Curve (12 reviews)
- Learning Difficulty (10 reviews)
- Poor Customer Support (10 reviews)
- Steep Learning Curve (9 reviews)
- Cost (8 reviews)

### 4. [Tie](https://www.g2.com/products/tie/reviews)
  Tie's real-time B2C enrichment platform instantly reveals names, contact details and demographic data for over 60% of website visitors by IP address or device id—without requiring form submissions or purchases. This empowers brands to personalize web experiences and market to previously anonymous visitors through email, ads, and direct mail, driving customer acquisition at a lower cost per acquisition (CPA).


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 35

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.3/10)
- **A/B Testing:** 8.0/10 (Category avg: 8.1/10)
- **Cross-channel Retargeting:** 9.0/10 (Category avg: 8.2/10)
- **Personalization:** 8.5/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Tie](https://www.g2.com/sellers/tie)
- **Company Website:** https://meettie.com/
- **Year Founded:** 2021
- **HQ Location:** New York, US
- **LinkedIn® Page:** https://www.linkedin.com/company/meettie/ (47 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Consumer Goods
  - **Company Size:** 66% Small-Business, 23% Mid-Market


#### Pros & Cons

**Pros:**

- Helpful (19 reviews)
- Customer Support (16 reviews)
- Ease of Use (11 reviews)
- Insights (9 reviews)
- Setup Ease (9 reviews)

**Cons:**

- Cost (2 reviews)
- Conversion Issues (1 reviews)
- Difficult Reporting (1 reviews)
- Email Limitations (1 reviews)
- Email Missing (1 reviews)

### 5. [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews)
  Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, and CTV. Built on the world’s largest commerce dataset, it predicts what shoppers will buy next and dynamically optimizes every stage of the shopper journey—from audience targeting and predictive bidding to product recommendations and dynamic creative optimization. With seamless cross-channel activation, deep commerce insights, and transparent measurement, Commerce Growth helps marketers drive smarter ad spend, broader reach, and stronger performance—all in one unified platform.


  **Average Rating:** 3.8/5.0
  **Total Reviews:** 217

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.3/10)
- **A/B Testing:** 6.1/10 (Category avg: 8.1/10)
- **Cross-channel Retargeting:** 7.0/10 (Category avg: 8.2/10)
- **Personalization:** 7.2/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Criteo](https://www.g2.com/sellers/criteo)
- **HQ Location:** Paris, France
- **Twitter:** @criteo (18,693 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/37209/ (3,903 employees on LinkedIn®)
- **Ownership:** NASDAQ:CRTO
- **Total Revenue (USD mm):** $2,072

**Reviewer Demographics:**
  - **Who Uses This:** Digital Marketing Manager, Marketing Manager
  - **Top Industries:** Retail, Marketing and Advertising
  - **Company Size:** 48% Mid-Market, 41% Small-Business


### 6. [Feathr](https://www.g2.com/products/feathr/reviews)
  Feathr is an all-in-one fundraising, marketing, and intelligence platform built for nonprofits and other mission-driven organizations. It combines donation pages and forms, digital campaigns, AI-powered insights, and reporting in one place so you can reach more people, raise more money, and see what’s working. Through Growth Credits generated from optional donor tips, fundraising can even help fund future campaigns—“fundraising that pays you back.”


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 30

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 8.3/10)
- **A/B Testing:** 7.5/10 (Category avg: 8.1/10)
- **Cross-channel Retargeting:** 8.7/10 (Category avg: 8.2/10)
- **Personalization:** 8.5/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Feathr](https://www.g2.com/sellers/feathr)
- **Year Founded:** 2012
- **HQ Location:** Gainesville, FL
- **Twitter:** @feathr (7,325 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2471802/ (144 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Non-Profit Organization Management
  - **Company Size:** 55% Small-Business, 39% Mid-Market


#### Pros & Cons

**Pros:**

- Advertising (2 reviews)
- Customer Support (1 reviews)
- Ease of Use (1 reviews)
- Easy Integrations (1 reviews)
- Helpful (1 reviews)

**Cons:**

- Difficult Reporting (1 reviews)
- Poor Analytics (1 reviews)

### 7. [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews)
  AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 643

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.3/10)
- **A/B Testing:** 7.4/10 (Category avg: 8.1/10)
- **Cross-channel Retargeting:** 8.0/10 (Category avg: 8.2/10)
- **Personalization:** 7.8/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll)
- **Company Website:** https://www.nextroll.com/
- **Year Founded:** 2018
- **HQ Location:** San Francisco, California
- **Twitter:** @NextRoll_Inc (275 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/adroll/people/ (168 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Digital Marketing Manager, Marketing Manager
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 58% Mid-Market, 27% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (168 reviews)
- Audience Targeting (105 reviews)
- Targeting (102 reviews)
- Intent Data (99 reviews)
- Customer Support (91 reviews)

**Cons:**

- Learning Curve (66 reviews)
- Missing Features (60 reviews)
- Limited Features (45 reviews)
- Campaign Issues (42 reviews)
- Targeting Limitations (41 reviews)

### 8. [DeepClick-Inventor of ReflowLink](https://www.g2.com/products/deepclick-inventor-of-reflowlink/reviews)
  Inventor of ReflowLink 6 Powers to Boost Your Ads Ad Re-engagement：+10% conversion via repeated exposure Complaint Diversion：Reduce 80% of ad-related complaints Green Shield Engine：Make every landing page approval-ready Audience Backup：100% pixel recovery Web Push Retargeting：Instantly re-engage lost users Private Domain Growth：Increase up to 20% owned-channel conversions


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 22

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.3/10)
- **A/B Testing:** 10.0/10 (Category avg: 8.1/10)
- **Cross-channel Retargeting:** 10.0/10 (Category avg: 8.2/10)
- **Personalization:** 8.3/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [DeepClick](https://www.g2.com/sellers/deepclick)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/deepclick.com/ (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Co-Founder
  - **Top Industries:** Computer Software
  - **Company Size:** 86% Small-Business, 23% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (16 reviews)
- Efficiency (10 reviews)
- Setup Ease (9 reviews)
- Performance Results (8 reviews)
- Audience Management (7 reviews)

**Cons:**

- Difficult Reporting (4 reviews)
- Limited Customization (4 reviews)
- Feature Limitations (3 reviews)
- Difficult Learning (2 reviews)
- Integration Issues (2 reviews)

### 9. [Outbrain Direct Response by Teads](https://www.g2.com/products/outbrain-direct-response-by-teads/reviews)
  Outbrain Direct Response (ODR) by Teads is a performance solution designed to help marketers achieve stronger ROI. Built on years of performance expertise, ODR combines unique reach with deep contextual insights and predictive AI to drive measurable outcomes at scale.


  **Average Rating:** 3.4/5.0
  **Total Reviews:** 90

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 8.3/10)
- **A/B Testing:** 9.5/10 (Category avg: 8.1/10)
- **Cross-channel Retargeting:** 9.3/10 (Category avg: 8.2/10)
- **Personalization:** 9.3/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Teads](https://www.g2.com/sellers/teads)
- **Year Founded:** 2005
- **HQ Location:** New York, NY
- **LinkedIn® Page:** https://www.linkedin.com/company/teads/ (1,858 employees on LinkedIn®)
- **Ownership:** NASDAQ: TEAD

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Internet
  - **Company Size:** 55% Mid-Market, 40% Small-Business


#### Pros & Cons


**Cons:**

- Insufficient Training (1 reviews)
- Poor Customer Support (1 reviews)
- Poor Support Services (1 reviews)
- Time-Consuming (1 reviews)

### 10. [OptiMonk](https://www.g2.com/products/optimonk/reviews)
  ✨AI Popup Builder | Popups that perfectly match your brand. Built in minutes. Designed to convert. OptiMonk is the only AI-driven popup builder designed for ecommerce businesses. It enables digital marketers to create high-converting popups in minutes—without any technical knowledge or complex editing tools. With everything you need to maximize email and SMS capture, OptiMonk goes beyond list building. It also helps reduce cart abandonment, drive upsells, promote seasonal offers, and guide visitors through your site. You can create stunning, branded popup campaigns for all of these use cases quickly with our AI wizard. With just a few clicks, our AI automates the creation of popups, ensuring every campaign fits your brand perfectly and is optimized for maximum conversions. This makes the process of launching new campaigns smooth and efficient. And while our AI handles the heavy lifting, you can still take control with our industry-leading drag-and-drop editor—perfect for those moments when you want to fine-tune your campaigns and add a personal touch. Try OptiMonk and see the difference for yourself! EVERYTHING YOU NEED TO INCREASE CONVERSIONS: 👉 AI wizard: Instantly create stunning, branded popup campaigns with the power of AI. 👉 Drag & drop editor: Fine-tune your popups anytime with our easy visual editor. 👉 Use case library: We provide ready-made templates for a wide range of use cases, incorporating proven strategies like discount codes, limited-time offers, gamification, and personalized product recommendations. 👉 A/B testing: Launch quick tests to find the best headlines, offers, or messages. 👉 Analytics: Optimize for real revenue, not just clicks or signups. 👉 Personalization: Show the right message to the right customer, every time. Start turning traffic into sales now with OptiMonk!


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 153

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.3/10)
- **A/B Testing:** 9.2/10 (Category avg: 8.1/10)
- **Cross-channel Retargeting:** 8.4/10 (Category avg: 8.2/10)
- **Personalization:** 9.0/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [OptiMonk](https://www.g2.com/sellers/optimonk)
- **Year Founded:** 2014
- **HQ Location:** Debrecen
- **Twitter:** @OptiMonk1 (3,127 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/5369196/ (44 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** CEO, Marketing Manager
  - **Top Industries:** Marketing and Advertising, Retail
  - **Company Size:** 83% Small-Business, 15% Mid-Market


#### Pros & Cons

**Pros:**

- Campaign Creation (2 reviews)
- Campaign Management (2 reviews)
- Ease of Creation (2 reviews)
- Ease of Use (2 reviews)
- Easy Creation (2 reviews)

**Cons:**

- Difficult Setup (1 reviews)
- Editing Issues (1 reviews)
- Integration Difficulty (1 reviews)
- Integration Issues (1 reviews)
- Lack of API Integration (1 reviews)

### 11. [Realize](https://www.g2.com/products/taboola-realize/reviews)
  Realize is a sophisticated performance advertising solution designed to help businesses scale their businesses using the Open Web. This platform serves as a high-volume performance engine that addresses the diminishing returns often encountered in traditional search and social advertising channels. By leveraging a unique combination of data signals and specialized algorithms, Realize connects advertisers with a vast audience, facilitating significant visibility and engagement across a diverse network of publishers and original equipment manufacturers (OEMs), to drive engagement and conversions. Targeted at businesses seeking to drive performance outcomes, Realize simplifies the complexities of the digital landscape. The platform reaches over 600 million daily active users through direct publisher integrations, allowing advertisers to tap into a broad audience base. Unlike manual advertising approaches, Realize prioritizes measurable results by using proprietary data to ensure that ads are displayed to the most relevant, high-intent audiences. This precision not only drives quality traffic - and user engagement - to advertisers’ online properties but also drives conversions to maximize return on investment for advertisers. Realize's effectiveness is built on several core capabilities that distinguish it within the performance advertising category. Automated bidding and optimization strategies utilize real-time signals to drive conversions while maintaining optimal scale and performance. Additionally, predictive matchmaking capabilities enhance campaigns from the first dollar spent by predicting the users most likely to take action. The platform also offers dynamic creative solutions, where AI-powered tools generate original creative assets and optimize variants to align with both platform content policies and recommendations, as well as advertiser objectives. Another key feature of Realize is its advanced spend protection, which employs optimization algorithms to minimize wasted expenditure by automatically directing budgets toward higher-performing supply in real time. This ensures that every advertising dollar is spent effectively. Furthermore, Realize provides comprehensive reporting and transparency through real-time analytics and customizable scheduled reports, granting users clear visibility into campaign performance, user engagement and the properties where adverts have been served. The suite of tracking tools, including codeless conversion setup, empowers businesses to monitor performance and make informed, data-driven decisions with ease. What sets Realize apart is its performance-linked model, where advertisers pay on a CPC basis, ensuring campaigns deliver true value. The platform supports a diverse range of ad formats, including native, display, carousel, motion, and vertical video. This holistic approach not only drives audience growth but also fosters revenue generation within trusted, brand-safe environments, making Realize a compelling choice for businesses aiming to enhance their digital advertising efforts.


  **Average Rating:** 2.9/5.0
  **Total Reviews:** 30

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 7.4/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Taboola](https://www.g2.com/sellers/taboola)
- **Company Website:** https://Taboola.com
- **Year Founded:** 2007
- **HQ Location:** New York, NY
- **Twitter:** @taboola (11,195 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/taboola/ (2,022 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 57% Small-Business, 30% Mid-Market


#### Pros & Cons

**Pros:**

- Advertising (1 reviews)
- Affordable (1 reviews)
- AI Writing Assistance (1 reviews)
- Audience Reach (1 reviews)
- Business Promotion (1 reviews)

**Cons:**

- Bug Issues (1 reviews)
- Data Inaccuracy (1 reviews)
- Inaccuracy (1 reviews)
- Integration Problems (1 reviews)
- Lack of Innovation (1 reviews)

### 12. [Convertful](https://www.g2.com/products/convertful/reviews)
  SaaS toolkit to acquire subscribers and leads using smart behavior-based sign-up forms. Create subscription forms in minutes using convenient drag and drop builder. No coding needed.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 65

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.3/10)
- **A/B Testing:** 9.4/10 (Category avg: 8.1/10)
- **Cross-channel Retargeting:** 8.3/10 (Category avg: 8.2/10)
- **Personalization:** 10.0/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Convertful](https://www.g2.com/sellers/convertful)
- **Year Founded:** 2017
- **HQ Location:** Road Town, VG
- **Twitter:** @convertful (91 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/convertful/ (3 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Founder, CEO
  - **Top Industries:** Marketing and Advertising, Design
  - **Company Size:** 97% Small-Business, 3% Mid-Market


#### Pros & Cons

**Pros:**

- Affordable (1 reviews)
- Analytics (1 reviews)
- Control (1 reviews)
- Customization (1 reviews)
- Ease of Use (1 reviews)

**Cons:**

- Expensive (2 reviews)
- Conversion Issues (1 reviews)
- Cost (1 reviews)
- Limitations (1 reviews)
- Pricing Issues (1 reviews)

### 13. [CustomerLabs 1PD Ops Platform](https://www.g2.com/products/customerlabs-1pd-ops-platform/reviews)
  The CustomerLabs 1PD Ops Platform is a no-code tool designed to empower marketers by collecting, unifying, and activating first-party data from multiple sources. This platform enhances customer data management and enables personalized marketing campaigns across channels, without technical dependencies. Key Features: Data Collection & Identity Resolution: The platform collects data from websites, CRMs, point-of-sale systems, and other offline sources, unifying them into a comprehensive customer profile. Identity resolution maps anonymous users across multiple touchpoints for a complete 360° view of customer behavior. Advanced Segmentation & Personalization: Create custom audience segments based on user activity (e.g., high-value customers or repeat buyers). These segments help marketers design personalized campaigns across multiple channels like Google Ads, Facebook, and email. Server-Side Tracking & First-Party Server Cookies: The platform offers robust server-side tracking, ensuring that key audience signals are accurately captured and synced with ad platforms, even with modern privacy restrictions. Additionally, it employs lifelong first-party server cookies, which prevent cookie expiration (e.g., fbclid, gclid) and improve attribution and reporting by storing cookies indefinitely​. Offline & Enhanced Conversions: Sync and analyze offline purchase data with online campaigns to enhance Google Offline Conversions and LinkedIn CAPI, optimizing full-funnel performance and reducing acquisition costs. Improved ROAS & Attribution: By maintaining persistent server-side cookies and real-time data syncing, the platform helps achieve higher audience match rates, improving ROAS and ensuring that campaigns are optimized for high-intent, high-value users


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 29

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.3/10)
- **A/B Testing:** 9.8/10 (Category avg: 8.1/10)
- **Cross-channel Retargeting:** 9.3/10 (Category avg: 8.2/10)
- **Personalization:** 9.7/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [CustomerLabs](https://www.g2.com/sellers/customerlabs)
- **Year Founded:** 2013
- **HQ Location:** Willington, US
- **Twitter:** @customerlabsco (341 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2828395 (47 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 52% Small-Business, 21% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (9 reviews)
- Ease of Use (6 reviews)
- Easy Setup (6 reviews)
- Helpful (6 reviews)
- Setup Ease (6 reviews)

**Cons:**

- Expensive (2 reviews)
- Complex Reporting (1 reviews)
- Cost (1 reviews)
- Difficult Reporting (1 reviews)
- Difficult Setup (1 reviews)

### 14. [Justuno](https://www.g2.com/products/justuno/reviews)
  Justuno is the premiere website marketing automation platform that provides retailers with powerful tools to grow their lists and drive more sales. Build high-performing lead capture (SMS & email), exit offers, cart abandonment, banners, product recommendations, and more to create the ultimate conversion journey that delivers the right message to the right shopper at the right time. - Drag-and-drop workflow builder for a 360°view of the customer journey to help automate scalable personalization - Build quizzes and preference lead captures to collect more zero and first-party data and push it to your existing marketing tools (we have 100+ integrations and counting) - Industry-leading email and SMS lead capture (two-step, tap-to-text, and more) for optimal growth - 60+ advanced targeting rules including geo-targeting (down to the zip code), exit intent, cart contents, traffic source, and more - Run A/B & multivariate tests to optimize campaigns - Use intelligent product recommendations anywhere on your site including upsells, cross-sells, best sellers, recently browsed, last abandoned, complete the look, and more - Access a pre-built template library for 200+ designs and workflows from industry-leading partners and ourselves to get started immediately. Looking For More? - Increase Average Order Value: With dynamic shipping banners, in-cart/checkout recommendations, and more - Monitor Performance in Real Time: Justuno’s analytics dashboard reveals actionable insights in real-time to keep your campaigns at their best - Grow Email & SMS Lists: Justuno’s integrations with industry-leading SMS & ESPs allow you to push email & SMS opt-ins simultaneously to your platforms plus create two-step lead forms, use tap-to-text opt-ins on mobile, and more - Hidden Fields: Collect additional information from visitors like UTM info, IP address, first URL landed on, coupon code used, etc.). Combine this with opt-ins for maximum personalization in automated flows. - Looking for a solution for your headless store? Justuno supports headless websites for brands who need to create the ultimate front-end experience. Contact us for details!


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 65

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.3/10)
- **A/B Testing:** 9.1/10 (Category avg: 8.1/10)
- **Cross-channel Retargeting:** 8.0/10 (Category avg: 8.2/10)
- **Personalization:** 7.9/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Justuno](https://www.g2.com/sellers/justuno)
- **Year Founded:** 2010
- **HQ Location:** San Francisco, CA
- **Twitter:** @justunosocial (3,187 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1648218/ (19 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Retail, Apparel & Fashion
  - **Company Size:** 81% Small-Business, 19% Mid-Market


### 15. [Scalify](https://www.g2.com/products/scalify/reviews)
  Do you face any of the issues below while managing your Facebook ads? - Unprofitable scaling - Ad spend wastage - Bad A/B testing - Poor audience targeting - Absence of a single source of truth for all analytics - Inability to identify scalable ads at the right time - Difficulty getting unbiased ROAS data We can list a lot more of such problems that lead to disappointing results. What if you can easily launch Facebook & Instagram ads that convert? Meet Scalify! The all-in-one advertising suite that helps you launch Facebook & Instagram ads that convert. Launch, analyze, optimize, and scale Facebook ads faster with game-changing automation. It's like having an advertising agency manage your ads 24/7, without the hefty price tag. With Scalify, you get: - Up to 5x ROAS - Increased Productivity - High-quality audiences that improve over time - Profitable & proactive scaling - 40% in ad spend savings - Automated ad optimization - Access to agency-level results through automation More than 10,000 agencies, solopreneurs, and businesses of all sizes rely on Scalify to save time while maximizing their Facebook & Instagram ad profits.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 11

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.3/10)
- **A/B Testing:** 8.3/10 (Category avg: 8.1/10)
- **Cross-channel Retargeting:** 6.7/10 (Category avg: 8.2/10)
- **Personalization:** 6.7/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Scalify](https://www.g2.com/sellers/scalify)
- **Year Founded:** 2018
- **HQ Location:** Marrakech, MA
- **Twitter:** @Scalify (31 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/26192286/ (8 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 100% Small-Business


### 16. [bant.io](https://www.g2.com/products/bant-io/reviews)
  All-in-one lead generation & sales acceleration platform that helps automate your customer acquisition with data-driven experiments, making failure impossible.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 96

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.3/10)
- **A/B Testing:** 10.0/10 (Category avg: 8.1/10)
- **Cross-channel Retargeting:** 10.0/10 (Category avg: 8.2/10)
- **Personalization:** 10.0/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Bant.io](https://www.g2.com/sellers/bant-io)
- **Year Founded:** 2015
- **HQ Location:** London
- **Twitter:** @bant_io (1,171 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/9444865/ (7 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Director, CEO
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 86% Small-Business, 11% Mid-Market




## Parent Category

[Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech)



## Related Categories

- [Display Advertising Software](https://www.g2.com/categories/display-advertising)
- [Video Advertising Software](https://www.g2.com/categories/video-advertising)
- [Native Advertising Software](https://www.g2.com/categories/native-advertising)