# Best Retargeting Software for Medium-Sized Businesses

*By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)*


Products classified in the overall Retargeting category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Retargeting to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Retargeting category.

In addition to qualifying for inclusion in the Retargeting Software category, to qualify for inclusion in the Medium-Sized Business Retargeting Software category, a product must have at least 10 reviews left by a reviewer from a medium-sized business.






## How Many Retargeting Software Products Does G2 Track?
**Total Products under this Category:** 74

### Category Stats (Jun 2026)
- **Average Rating**: 4.29/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product**: Realize (+3.39%) - Among all products in this category, Realize recorded the largest rating increase compared to last month
*Last updated: June 24, 2026*


## How Does G2 Rank Retargeting Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 8,800+ Authentic Reviews
- 74+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.



---

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---

## What Are the Top-Rated Retargeting Software Products in 2026?
### 1. [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews)
AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently.


**Average Rating:** 4.3/5.0
**Total Reviews:** 646
**How Do G2 Users Rate AdRoll ABM (Formerly RollWorks)?**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.3/10)
- **A/B Testing:** 7.4/10 (Category avg: 8.1/10)
- **Cross-channel Retargeting:** 8.0/10 (Category avg: 8.2/10)
- **Personalization:** 7.8/10 (Category avg: 8.3/10)

**Who Is the Company Behind AdRoll ABM (Formerly RollWorks)?**

- **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll)
- **Company Website:** https://www.nextroll.com/
- **Year Founded:** 2018
- **HQ Location:** San Francisco, California
- **Twitter:** @NextRoll_Inc (274 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/adroll/people/ (175 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Digital Marketing Manager, Marketing Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 58% Mid-Market, 27% Small-Business


#### What Are AdRoll ABM (Formerly RollWorks)'s Pros and Cons?

**Pros:**

- Ease of Use (168 reviews)
- Audience Targeting (105 reviews)
- Targeting (102 reviews)
- Intent Data (99 reviews)
- Customer Support (91 reviews)

**Cons:**

- Learning Curve (66 reviews)
- Missing Features (60 reviews)
- Limited Features (45 reviews)
- Campaign Issues (42 reviews)
- Targeting Limitations (41 reviews)


### What Do G2 Reviewers Say About AdRoll ABM (Formerly RollWorks)?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find AdRoll ABM to be **user-friendly and easy to set up** , enhancing their display advertising experience.
- Users value the **precise audience targeting** of AdRoll ABM, effectively reaching relevant audiences throughout their journey.
- Users value the **precise targeting capabilities** of AdRoll ABM, enabling effective campaigns and strong retargeting strategies.
- Users appreciate the **precise targeting and account-level insights** of AdRoll ABM, enhancing campaign effectiveness and ROI tracking.
- Users value the **outstanding customer support** from AdRoll, especially during the onboarding and integration process.

**Cons:**

- Users often find a **steep learning curve** with AdRoll ABM, making it challenging for newcomers to navigate.
- Users express concerns about **missing features** in RollWorks, including limited native advertising options and challenging integration.
- Users highlight the **limited features** of AdRoll ABM, particularly in filtering and advertising options, hindering effectiveness.
- Users express frustration with the **campaign issues** in AdRoll ABM, noting difficulties in tracking and lead generation.
- Users find **targeting limitations** in AdRoll ABM, as it requires company-wide targeting, complicating lead tracking and segmentation.

#### What Are Recent G2 Reviews of AdRoll ABM (Formerly RollWorks)?

**"[Fantastic AdRoll Account Managers: Responsive, Insightful, and Business-Focused](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12671350)"**

**Rating:** 4.5/5.0 stars
*— Austin V.*

[Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12671350)

---

**"[User-Friendly List Building, Excellent Media Center, and Fast, Knowledgeable Support](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12664248)"**

**Rating:** 4.0/5.0 stars
*— Melissa G.*

[Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12664248)

---


#### What Are G2 Users Discussing About AdRoll ABM (Formerly RollWorks)?

- [What is RollWorks Account-Based Platform used for?](https://www.g2.com/discussions/what-is-rollworks-account-based-platform-used-for)

### 2. [AdRoll](https://www.g2.com/products/adroll/reviews)
AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success.


**Average Rating:** 4.1/5.0
**Total Reviews:** 755
**How Do G2 Users Rate AdRoll?**

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.3/10)
- **A/B Testing:** 8.2/10 (Category avg: 8.1/10)
- **Cross-channel Retargeting:** 8.3/10 (Category avg: 8.2/10)
- **Personalization:** 8.2/10 (Category avg: 8.3/10)

**Who Is the Company Behind AdRoll?**

- **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll)
- **Company Website:** https://www.nextroll.com/
- **Year Founded:** 2018
- **HQ Location:** San Francisco, California
- **Twitter:** @NextRoll_Inc (274 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/adroll/people/ (175 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Marketing Manager, Digital Marketing Manager
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 56% Small-Business, 35% Mid-Market


#### What Are AdRoll's Pros and Cons?

**Pros:**

- Ease of Use (107 reviews)
- Ad Management (68 reviews)
- Campaign Management (67 reviews)
- Easy Setup (56 reviews)
- Customer Support (55 reviews)

**Cons:**

- Limited Features (25 reviews)
- Campaign Management (22 reviews)
- Reporting Limitations (21 reviews)
- Expensive (19 reviews)
- Poor Reporting (18 reviews)


### What Do G2 Reviewers Say About AdRoll?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find AdRoll's interface **easy to use** , simplifying the process of launching and managing marketing campaigns.
- Users appreciate the **ease of multichannel retargeting** with AdRoll, enhancing engagement and driving conversions efficiently.
- Users value the **ease of campaign management** in AdRoll, appreciating its user-friendly setup and cross-channel capabilities.
- Users find **AdRoll's setup easy** , enabling quick campaign launches and effective branding across various platforms.
- Users value the **exceptional customer support** from AdRoll, appreciating their quick and helpful responses to inquiries.

**Cons:**

- Users find **limited features** in AdRoll, particularly for video b-roll integration and social media advertising support.
- Users find **campaign setup confusing** at times and disapprove of frequent credit card charges for significant edits.
- Users find the **reporting limitations** of AdRoll frustrating and suggest improvements for easier data accessibility and understanding.
- Users find AdRoll **expensive** and wish for clearer pricing and bundled fees for better understanding.
- Users find AdRoll's **poor reporting** capabilities overwhelming, complicating quick insights and making data interpretation difficult.

#### What Are Recent G2 Reviews of AdRoll?

**"[Intuitive Interface and Straightforward Campaign Setup](https://www.g2.com/survey_responses/adroll-review-12697341)"**

**Rating:** 5.0/5.0 stars
*— Ghiselle L.*

[Read full review](https://www.g2.com/survey_responses/adroll-review-12697341)

---

**"[AI-Driven Marketing with Easy Setup](https://www.g2.com/survey_responses/adroll-review-12850546)"**

**Rating:** 4.5/5.0 stars
*— Sri Ganesh V.*

[Read full review](https://www.g2.com/survey_responses/adroll-review-12850546)

---


#### What Are G2 Users Discussing About AdRoll?

- [What is AdRoll used for?](https://www.g2.com/discussions/adroll-what-is-adroll-used-for) - 1 comment
- [What is AdRoll used for?](https://www.g2.com/discussions/what-is-adroll-used-for) - 1 comment
- [How do you remarket something on Google?](https://www.g2.com/discussions/how-do-you-remarket-something-on-google)
- [How much does AdRoll cost?](https://www.g2.com/discussions/how-much-does-adroll-cost) - 1 comment
- [How does AdRoll make money?](https://www.g2.com/discussions/how-does-adroll-make-money) - 1 comment

### 3. [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews)
Mailchimp is a marketing automation platform trusted by 11 million+ users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a 99% delivery rate and over 300 integrations, Mailchimp helps businesses connect with their customers, foster repeat business, and build lasting brand loyalty while seamlessly fitting into their existing workflows. Our platform puts data-backed recommendations at the heart of your marketing so you can find and engage customers with multichannel campaigns. In 2021, Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp. Since then, we’ve released 100+ new features to help our customers continue to grow. Find out why more than 11+ million businesses trust Intuit Mailchimp to help them turn insights into action and their emails into revenue. Visit Mailchimp.com to get started today.


**Average Rating:** 4.4/5.0
**Total Reviews:** 5,198
**How Do G2 Users Rate Intuit Mailchimp All-in-One Marketing Platform?**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.3/10)
- **A/B Testing:** 8.2/10 (Category avg: 8.1/10)
- **Cross-channel Retargeting:** 8.3/10 (Category avg: 8.2/10)
- **Personalization:** 8.6/10 (Category avg: 8.3/10)

**Who Is the Company Behind Intuit Mailchimp All-in-One Marketing Platform?**

- **Seller:** [Intuit Mailchimp](https://www.g2.com/sellers/intuit-mailchimp)
- **Company Website:** https://mailchimp.com
- **Year Founded:** 2001
- **HQ Location:** Atlanta, GA
- **Twitter:** @MailChimp (238,536 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/969871/ (1,553 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Owner, Marketing Manager
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 72% Small-Business, 20% Mid-Market


#### What Are Intuit Mailchimp All-in-One Marketing Platform's Pros and Cons?

**Pros:**

- Ease of Use (250 reviews)
- Email Marketing (199 reviews)
- Email Management (131 reviews)
- Features (125 reviews)
- Easy Creation (119 reviews)

**Cons:**

- Expensive (81 reviews)
- Limited Features (58 reviews)
- Missing Features (55 reviews)
- Learning Curve (46 reviews)
- Limited Customization (40 reviews)


### What Do G2 Reviewers Say About Intuit Mailchimp All-in-One Marketing Platform?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find the **ease of use** of Intuit Mailchimp invaluable for seamless campaign creation and management.
- Users appreciate the **intuitive ease of use** of Mailchimp, simplifying campaign building and performance tracking.
- Users appreciate the **easy email management** capabilities of Mailchimp, effectively handling all marketing tools in one place.
- Users appreciate the **intuitive interface** of Mailchimp, enabling simple campaign building and performance tracking.
- Users praise Mailchimp for its **easy creation** capabilities, making campaign building and customer engagement straightforward and efficient.

**Cons:**

- Users note that Mailchimp can become **expensive** as subscriber lists grow, impacting affordability for larger campaigns.
- Users express frustration with the **limited features** available in the free version, hindering their overall experience.
- Users find the **missing features** in Intuit Mailchimp, especially for contact import and social media link management, frustrating.
- Users find the **learning curve challenging** , suggesting interactive training to simplify the setup process for new users.
- Users find the **limited customization** of Intuit Mailchimp frustrating, affecting their ability to tailor marketing efforts.

#### What Are Recent G2 Reviews of Intuit Mailchimp All-in-One Marketing Platform?

**"[Easy to use email marketing solution](https://www.g2.com/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-6667343)"**

**Rating:** 5.0/5.0 stars
*— Sapana T.*

[Read full review](https://www.g2.com/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-6667343)

---

**"[Communications Gem](https://www.g2.com/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-4130494)"**

**Rating:** 4.5/5.0 stars
*— Michael K.*

[Read full review](https://www.g2.com/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-4130494)

---


#### What Are G2 Users Discussing About Intuit Mailchimp All-in-One Marketing Platform?

- [What advantages does the Mailchimp All-in-One Marketing Platform offer over traditional email marketing tools?](https://www.g2.com/discussions/mailchimp-all-in-one-marketing-platform-what-advantages-does-the-mailchimp-all-in-one-marketing-platform-offer-over-traditional-email-marketi) - 3 comments, 1 upvote
- [What advantages does the Mailchimp All-in-One Marketing Platform offer over traditional email marketing tools?](https://www.g2.com/discussions/what-advantages-does-the-mailchimp-all-in-one-marketing-platform-offer-over-traditional-email-marketing-tools) - 1 comment
- [What is Mailchimp All-in-One Marketing Platform used for?](https://www.g2.com/discussions/what-is-mailchimp-all-in-one-marketing-platform-used-for) - 3 comments
- [What is the best alternative to Mailchimp?](https://www.g2.com/discussions/what-is-the-best-alternative-to-mailchimp) - 8 comments, 1 upvote
- [What are the features of Mailchimp?](https://www.g2.com/discussions/mailchimp-all-in-one-marketing-platform-what-are-the-features-of-mailchimp)

### 4. [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews)
Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, and CTV. Built on the world’s largest commerce dataset, it predicts what shoppers will buy next and dynamically optimizes every stage of the shopper journey—from audience targeting and predictive bidding to product recommendations and dynamic creative optimization. With seamless cross-channel activation, deep commerce insights, and transparent measurement, Commerce Growth helps marketers drive smarter ad spend, broader reach, and stronger performance—all in one unified platform.


**Average Rating:** 3.8/5.0
**Total Reviews:** 218
**How Do G2 Users Rate Criteo Commerce Growth?**

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.3/10)
- **A/B Testing:** 6.1/10 (Category avg: 8.1/10)
- **Cross-channel Retargeting:** 7.0/10 (Category avg: 8.2/10)
- **Personalization:** 7.2/10 (Category avg: 8.3/10)

**Who Is the Company Behind Criteo Commerce Growth?**

- **Seller:** [Criteo](https://www.g2.com/sellers/criteo)
- **HQ Location:** Paris, France
- **Twitter:** @criteo (18,673 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/37209/ (3,912 employees on LinkedIn®)
- **Ownership:** NASDAQ:CRTO
- **Total Revenue (USD mm):** $2,072

**Who Uses This Product?**
- **Who Uses This:** Marketing Manager, Digital Marketing Manager
- **Top Industries:** Retail, Marketing and Advertising
- **Company Size:** 48% Mid-Market, 41% Small-Business



#### What Are Recent G2 Reviews of Criteo Commerce Growth?

**"[Scalable, Efficient, and User-Friendly for Retail Expansion](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12430831)"**

**Rating:** 4.5/5.0 stars
*— Ritik S.*

[Read full review](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12430831)

---

**"[Effective Ad Placement with Room for Cost Improvement](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12918287)"**

**Rating:** 4.5/5.0 stars
*— Prahlad K.*

[Read full review](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12918287)

---


#### What Are G2 Users Discussing About Criteo Commerce Growth?

- [How do I set up dynamic retargeting on Facebook?](https://www.g2.com/discussions/how-do-i-set-up-dynamic-retargeting-on-facebook)
- [What is dynamic retargeting on Facebook?](https://www.g2.com/discussions/what-is-dynamic-retargeting-on-facebook)
- [What is Criteo used for?](https://www.g2.com/discussions/what-is-criteo-used-for)
- [What is Criteo retargeting?](https://www.g2.com/discussions/what-is-criteo-retargeting)

### 5. [Wunderkind](https://www.g2.com/products/wunderkind/reviews)
Wunderkind is an advanced AI-driven performance marketing solution designed to assist brands in collecting consent-based, first-party data and identifying anonymous traffic. This innovative platform enables businesses to scale hyper-personalized one-to-one messaging, ensuring that marketing efforts resonate with their target audience. By leveraging the proprietary Wunderkind Identity Network, which recognizes 9 billion devices and 1 billion opted-in consumers, brands can effectively trigger impactful offers at the right moment and through the most suitable channels. The target audience for Wunderkind includes businesses across various industries seeking to enhance their marketing strategies through data-driven insights. The platform is particularly beneficial for brands that prioritize personalized communication and aim to optimize their marketing performance across multiple channels, including email, text, and advertising. With the ability to observe 2 trillion digital transactions annually, Wunderkind provides valuable insights that help brands understand consumer behavior and preferences, enabling them to tailor their messaging accordingly. Key features of Wunderkind include its Autonomous Marketing Platform, which integrates seamlessly with existing email service providers (ESPs). This AI engine enhances performance by utilizing the vast data available within the Wunderkind Identity Network. The platform stands out in its category by guaranteeing a lift in revenue for its clients, delivering over $5 billion in directly attributable revenue annually. This level of assurance often positions Wunderkind as a top revenue channel in clients' analytics platforms, making it a reliable choice for brands looking to drive growth. Additionally, Wunderkind's advertising product, WunderKIND Ads, offers a unique user-first ad experience across a curated selection of top-tier publishers. This approach ensures that high-impact ads are delivered in a non-intrusive manner, enhancing user satisfaction while maximizing returns for both advertisers and publishers. By focusing on creating a positive experience for users, Wunderkind not only improves engagement but also fosters brand loyalty. Overall, Wunderkind provides a comprehensive solution for brands aiming to achieve efficient growth through data-driven marketing strategies. By harnessing the power of AI and first-party data, businesses can enhance their outreach and drive significant revenue growth, making Wunderkind a valuable partner in the competitive landscape of performance marketing.


**Average Rating:** 4.4/5.0
**Total Reviews:** 88
**How Do G2 Users Rate Wunderkind?**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.3/10)
- **A/B Testing:** 9.2/10 (Category avg: 8.1/10)
- **Cross-channel Retargeting:** 7.3/10 (Category avg: 8.2/10)
- **Personalization:** 8.2/10 (Category avg: 8.3/10)

**Who Is the Company Behind Wunderkind?**

- **Seller:** [Wunderkind](https://www.g2.com/sellers/wunderkind)
- **Company Website:** https://www.wunderkind.co/
- **HQ Location:** New York, NY
- **Twitter:** @Wunderkind (2,200 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/65582532/ (465 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 42% Mid-Market, 31% Small-Business


#### What Are Wunderkind's Pros and Cons?

**Pros:**

- Customer Support (33 reviews)
- Helpful (31 reviews)
- Business Growth (30 reviews)
- Team Helpfulness (25 reviews)
- Results (22 reviews)

**Cons:**

- Limited Features (11 reviews)
- Insufficient Support (8 reviews)
- Limited Functionality (8 reviews)
- Missing Features (8 reviews)
- Delays (7 reviews)


### What Do G2 Reviewers Say About Wunderkind?
*AI-generated summary from verified user reviews*

**Pros:**

- Users commend the **responsive customer support** of Wunderkind, highlighting their commitment to client success and effective communication.
- Users value the **helpful support** from the Wunderkind team, praising their quick responses and strategic insights.
- Users experience significant **business growth** with Wunderkind through effective email acquisition and targeted retargeting strategies.
- Users commend the **helpfulness of the Wunderkind team** , noting their responsiveness and commitment to client success.
- Users praise Wunderkind for its **impressive revenue generation** through effective e-mail strategies and responsive support.

**Cons:**

- Users find Wunderkind has **limited features** , especially in customization and self-service that hinder overall experience.
- Users note that **insufficient support** can hinder effective use of Wunderkind, requiring close collaboration with the team.
- Users find the **limited functionality** of Wunderkind restrictive, desiring more customization and self-service options for better usability.
- Users note a lack of **missing features** in Wunderkind, hoping for enhancements like SMS capabilities and customization options.
- Users report experiencing **delays** in execution and creative revisions, impacting project timelines and overall satisfaction.

#### What Are Recent G2 Reviews of Wunderkind?

**"[Great Features, But Some Drawbacks](https://www.g2.com/survey_responses/wunderkind-review-11903636)"**

**Rating:** 4.0/5.0 stars
*— Verified User in Sporting Goods*

[Read full review](https://www.g2.com/survey_responses/wunderkind-review-11903636)

---

**"[An Extension to Our Team](https://www.g2.com/survey_responses/wunderkind-review-11873857)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Consumer Goods*

[Read full review](https://www.g2.com/survey_responses/wunderkind-review-11873857)

---


#### What Are G2 Users Discussing About Wunderkind?

- [Where is wunderkind located?](https://www.g2.com/discussions/where-is-wunderkind-located)
- [What is wunderkind formerly BounceX?](https://www.g2.com/discussions/what-is-wunderkind-formerly-bouncex)
- [What does BounceX do?](https://www.g2.com/discussions/what-does-bouncex-do)
- [What does Wunderkind do?](https://www.g2.com/discussions/what-does-wunderkind-do)

### 6. [Outbrain Direct Response by Teads](https://www.g2.com/products/outbrain-direct-response-by-teads/reviews)
Outbrain Direct Response (ODR) by Teads is a performance solution designed to help marketers achieve stronger ROI. Built on years of performance expertise, ODR combines unique reach with deep contextual insights and predictive AI to drive measurable outcomes at scale.


**Average Rating:** 3.4/5.0
**Total Reviews:** 90
**How Do G2 Users Rate Outbrain Direct Response by Teads?**

- **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 8.3/10)
- **A/B Testing:** 9.5/10 (Category avg: 8.1/10)
- **Cross-channel Retargeting:** 9.3/10 (Category avg: 8.2/10)
- **Personalization:** 9.3/10 (Category avg: 8.3/10)

**Who Is the Company Behind Outbrain Direct Response by Teads?**

- **Seller:** [Teads](https://www.g2.com/sellers/teads)
- **Year Founded:** 2005
- **HQ Location:** New York, NY
- **LinkedIn® Page:** https://www.linkedin.com/company/teads/ (1,845 employees on LinkedIn®)
- **Ownership:** NASDAQ: TEAD

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising, Internet
- **Company Size:** 55% Mid-Market, 40% Small-Business


#### What Are Outbrain Direct Response by Teads's Pros and Cons?


**Cons:**

- Insufficient Training (1 reviews)
- Poor Customer Support (1 reviews)
- Poor Support Services (1 reviews)
- Time-Consuming (1 reviews)


### What Do G2 Reviewers Say About Outbrain Direct Response by Teads?
*AI-generated summary from verified user reviews*


**Cons:**

- Users express frustration over **insufficient training** , leading to unclear support and blocked advertising campaigns with Outbrain.
- Users face **poor customer support** with Outbrain, leading to frustrating campaign blockages and unanswered queries.
- Users express frustration with **poor support services** , highlighting unresponsive customer service and unclear campaign blockages.
- Users find the **time-consuming process** of campaign approval frustrating, leading them to abandon Outbrain for competitors.

#### What Are Recent G2 Reviews of Outbrain Direct Response by Teads?

**"[Great reach and inventory](https://www.g2.com/survey_responses/outbrain-direct-response-by-teads-review-7085430)"**

**Rating:** 4.0/5.0 stars
*— Verified User in Marketing and Advertising*

[Read full review](https://www.g2.com/survey_responses/outbrain-direct-response-by-teads-review-7085430)

---

**"[Best Native Ads Platform](https://www.g2.com/survey_responses/outbrain-direct-response-by-teads-review-5236499)"**

**Rating:** 5.0/5.0 stars
*— Liliana M.*

[Read full review](https://www.g2.com/survey_responses/outbrain-direct-response-by-teads-review-5236499)

---


#### What Are G2 Users Discussing About Outbrain Direct Response by Teads?

- [What is your primary use case for Outbrain in your content marketing strategy, and what results have you seen?](https://www.g2.com/discussions/what-is-your-primary-use-case-for-outbrain-in-your-content-marketing-strategy-and-what-results-have-you-seen)
- [What is taboola and outbrain?](https://www.g2.com/discussions/what-is-taboola-and-outbrain)
- [How much does outbrain cost?](https://www.g2.com/discussions/how-much-does-outbrain-cost) - 1 comment
- [What is outbrain used for?](https://www.g2.com/discussions/what-is-outbrain-used-for) - 1 comment
- [What is outbrain amplify?](https://www.g2.com/discussions/what-is-outbrain-amplify) - 1 comment

### 7. [Customers.ai](https://www.g2.com/products/customers-ai/reviews)
Customers.ai is a powerful ecommerce solution that helps you identify your website visitors and reconnect with them through email and ads. It turns anonymous visitors into real leads by capturing and enriching their identity data and restoring lost Facebook ad audiences. Customers.ai helps you engage your website visitors by tracking the customer journey, segmenting high-intent audiences, and ensuring emails reach the right people with the right message. Plus, it works seamlessly with popular tools like Klaviyo, SendGrid, Salesforce, and HighLevel. Trusted by over 100,000 businesses worldwide, including ecommerce and DTC brands, Customers.ai is helping marketers connect with their audience and drive results.


**Average Rating:** 4.8/5.0
**Total Reviews:** 417
**How Do G2 Users Rate Customers.ai?**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.3/10)
- **A/B Testing:** 8.8/10 (Category avg: 8.1/10)
- **Cross-channel Retargeting:** 9.3/10 (Category avg: 8.2/10)
- **Personalization:** 9.2/10 (Category avg: 8.3/10)

**Who Is the Company Behind Customers.ai?**

- **Seller:** [Customers.ai ](https://www.g2.com/sellers/customers-ai)
- **Year Founded:** 2018
- **HQ Location:** Boston, Massachusetts
- **Twitter:** @CustomersAI (6,121 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/17975060/ (38 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Founder, Owner
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 79% Small-Business, 17% Mid-Market


#### What Are Customers.ai's Pros and Cons?

**Pros:**

- Features (98 reviews)
- Helpful (88 reviews)
- Ease of Use (82 reviews)
- Lead Generation (73 reviews)
- Customer Support (66 reviews)

**Cons:**

- Learning Curve (12 reviews)
- Learning Difficulty (10 reviews)
- Poor Customer Support (10 reviews)
- Steep Learning Curve (9 reviews)
- Cost (8 reviews)


### What Do G2 Reviewers Say About Customers.ai?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **seamless collaboration** between sales and marketing teams, leveraging insightful customer journey data effectively.
- Users find Customers.ai **extremely helpful** for collaboration between sales and marketing, enhancing lead targeting and customer insights.
- Users find the **ease of use** of Customers.ai remarkable, allowing quick onboarding and effective results for their teams.
- Users commend Customers.ai for its **effective lead generation tools** , enabling better targeting and informed marketing strategies.
- Users highlight the **responsive customer service** at Customers.ai, significantly enhancing their experience and campaign effectiveness.

**Cons:**

- Users find the **learning curve steep** , requiring time and support to navigate the extensive configurations effectively.
- Users find the **learning difficulty** of Customers.ai challenging, especially with technical setup and new feature integration.
- Users experience **poor customer support** , with some leads unaware and annoyed by unsolicited emails early on.
- Users find the **steep learning curve** challenging, as technical setup and understanding functionality can be difficult.
- Users feel the **pricing is inflated** , especially for small businesses, making it hard to justify the cost.

#### What Are Recent G2 Reviews of Customers.ai?

**"[Killer data quality and a big jump in sales](https://www.g2.com/survey_responses/customers-ai-review-10924030)"**

**Rating:** 5.0/5.0 stars
*— Eibee S.*

[Read full review](https://www.g2.com/survey_responses/customers-ai-review-10924030)

---

**"[A Huge Improvement In How We Handle Leads](https://www.g2.com/survey_responses/customers-ai-review-10922963)"**

**Rating:** 5.0/5.0 stars
*— carl nino luis g.*

[Read full review](https://www.g2.com/survey_responses/customers-ai-review-10922963)

---


#### What Are G2 Users Discussing About Customers.ai?

- [What is MobileMonkey used for?](https://www.g2.com/discussions/what-is-mobilemonkey-used-for) - 1 comment
- [What features should a chatbot have?](https://www.g2.com/discussions/mobilemonkey-what-features-should-a-chatbot-have)
- [How does mobile monkey work?](https://www.g2.com/discussions/how-does-mobile-monkey-work)
- [Is mobile monkey free?](https://www.g2.com/discussions/is-mobile-monkey-free) - 2 comments
- [What is MobileMonkey chat?](https://www.g2.com/discussions/what-is-mobilemonkey-chat) - 4 comments

### 8. [N.Rich](https://www.g2.com/products/n-rich/reviews)
N.Rich is the Account-Based Go-to-UpMarket Platform best suited for fast-growing Scale Ups, SMBs, and companies. 👋🏻 It's been recognized in the 2024 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms report and is the only provider Headquartered in Europe. Our platform provides Intent-based Programmatic Advertising, Intent Scoring, Intent Topics, and Dashboards that display the full Buyer Journey with Progression Analytics. Customers use N.Rich to reach their revenue goals by discovering, enriching, and engaging with buyers to reduce long sales cycles and increase ACV. N.Rich combines intent data, predictive analytics and strong advertising capabilities with an easy to use platform.


**Average Rating:** 4.7/5.0
**Total Reviews:** 114
**How Do G2 Users Rate N.Rich?**

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.3/10)
- **A/B Testing:** 9.1/10 (Category avg: 8.1/10)
- **Cross-channel Retargeting:** 8.9/10 (Category avg: 8.2/10)
- **Personalization:** 9.1/10 (Category avg: 8.3/10)

**Who Is the Company Behind N.Rich?**

- **Seller:** [N.Rich](https://www.g2.com/sellers/n-rich)
- **Company Website:** https://nrich.io/
- **Year Founded:** 2015
- **HQ Location:** Helsinki, FI
- **Twitter:** @NRICH_ABM (15 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/ndotrich/ (122 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Marketing Manager
- **Top Industries:** Computer Software, Hospital & Health Care
- **Company Size:** 53% Mid-Market, 33% Enterprise


#### What Are N.Rich's Pros and Cons?

**Pros:**

- Ease of Use (20 reviews)
- Customer Support (13 reviews)
- Campaign Management (9 reviews)
- Easy Setup (9 reviews)
- Analytics (8 reviews)

**Cons:**

- Learning Curve (5 reviews)
- Limited Reporting (5 reviews)
- Difficult Learning (4 reviews)
- Inadequate Reporting (4 reviews)
- Insufficient Insights (4 reviews)


### What Do G2 Reviewers Say About N.Rich?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** of N.Rich, enabling straightforward campaign setup and efficient operations.
- Users value the **unmatched customer support** at N.Rich, praising proactive communication and personalized service.
- Users value the **detailed campaign management** in N.Rich, appreciating its ease of use and excellent support.
- Users appreciate the **easy setup** of N.Rich, enabling fast campaign initiation and effective monitoring.
- Users value the **detailed analytics** from N.Rich, enhancing their ability to track progress and optimize campaigns effectively.

**Cons:**

- Users note a **learning curve** with N.Rich, yet support helps ease the transition to effective use.
- Users find **limited reporting** capabilities frustrating, with discrepancies between dashboard data and Excel exports causing confusion.
- Users note a **difficult learning curve** with N.Rich, requiring significant time and effort before realizing its benefits.
- Users face **inadequate reporting** issues with discrepancies between dashboard stats and exported results, leading to confusion.
- Users note the **insufficient insights** from N.Rich, particularly in media performance and account-level data clarity.

#### What Are Recent G2 Reviews of N.Rich?

**"[The foundation of our ABM motion](https://www.g2.com/survey_responses/n-rich-review-12898014)"**

**Rating:** 5.0/5.0 stars
*— Chris C.*

[Read full review](https://www.g2.com/survey_responses/n-rich-review-12898014)

---

**"[N.Rich Supercharged Our ABM: Higher Pipeline, Smarter Spend, Clear Account Insights](https://www.g2.com/survey_responses/n-rich-review-12870191)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Computer Software*

[Read full review](https://www.g2.com/survey_responses/n-rich-review-12870191)

---


#### What Are G2 Users Discussing About N.Rich?

- [What does N.Rich do?](https://www.g2.com/discussions/n-rich-what-does-n-rich-do)
- [What is the use of N.Rich?](https://www.g2.com/discussions/what-is-the-use-of-n-rich)
- [What is N rich website?](https://www.g2.com/discussions/what-is-n-rich-website) - 1 comment
- [What does n rich do?](https://www.g2.com/discussions/what-does-n-rich-do) - 1 comment

### 9. [Feathr](https://www.g2.com/products/feathr/reviews)
Feathr is a marketing and communications platform purpose-built for associations, nonprofits, and arts and culture organizations. With email, digital advertising, retargeting, geofencing, audience targeting, automation, and reporting in one platform, Feathr helps lean teams reach the right people and connect outreach to measurable outcomes. Associations use Feathr to drive event registrations, grow membership, reach audiences beyond email, and activate sponsors. Nonprofits and arts organizations use Feathr to grow awareness, bring supporters back, promote programs and events, and prove marketing’s impact.


**Average Rating:** 4.3/5.0
**Total Reviews:** 30
**How Do G2 Users Rate Feathr?**

- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 8.3/10)
- **A/B Testing:** 7.5/10 (Category avg: 8.1/10)
- **Cross-channel Retargeting:** 8.7/10 (Category avg: 8.2/10)
- **Personalization:** 8.5/10 (Category avg: 8.3/10)

**Who Is the Company Behind Feathr?**

- **Seller:** [Feathr](https://www.g2.com/sellers/feathr)
- **Year Founded:** 2012
- **HQ Location:** Gainesville, FL
- **Twitter:** @feathr (7,313 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2471802/ (128 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Non-Profit Organization Management
- **Company Size:** 55% Small-Business, 39% Mid-Market


#### What Are Feathr's Pros and Cons?

**Pros:**

- Advertising (2 reviews)
- Customer Support (1 reviews)
- Ease of Use (1 reviews)
- Easy Integrations (1 reviews)
- Helpful (1 reviews)

**Cons:**

- Difficult Reporting (1 reviews)
- Poor Analytics (1 reviews)


### What Do G2 Reviewers Say About Feathr?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **high event registration conversions** from Feathr, appreciating its user-friendly and efficient advertising capabilities.
- Users praise the **responsive customer support** at Feathr, appreciating their quick assistance with any issues encountered.
- Users appreciate the **ease of use** in setting up campaigns, enhancing their daily operational efficiency.
- Users value the **easy integrations** with various tools, enhancing campaign effectiveness and data accuracy seamlessly.
- Users find Feathr's platform to be **user-friendly and easy to set up** , enhancing their advertising and email campaigns.

**Cons:**

- Users find **difficult reporting** in Feathr, lacking essential insights and a user-friendly experience.
- Users express frustration with **poor analytics** , lacking essential reports and insights for effective use of Feathr.

#### What Are Recent G2 Reviews of Feathr?

**"[Feathr has been a gamechanger for my organization!](https://www.g2.com/survey_responses/feathr-review-10865602)"**

**Rating:** 5.0/5.0 stars
*— Emily W.*

[Read full review](https://www.g2.com/survey_responses/feathr-review-10865602)

---

**"[Long-time Feathr user for digital advertising](https://www.g2.com/survey_responses/feathr-review-10470303)"**

**Rating:** 4.5/5.0 stars
*— Lisa M. T.*

[Read full review](https://www.g2.com/survey_responses/feathr-review-10470303)

---


#### What Are G2 Users Discussing About Feathr?

- [What is Feathr used for?](https://www.g2.com/discussions/what-is-feathr-used-for)


## What Is Retargeting Software?

[Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech)

## What Software Categories Are Similar to Retargeting Software?

- [Display Advertising Software](https://www.g2.com/categories/display-advertising)
- [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising)
- [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising)
- [Video Advertising Software](https://www.g2.com/categories/video-advertising)
- [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp)
- [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising)
- [Native Advertising Software](https://www.g2.com/categories/native-advertising)