Push notification software helps businesses send messages directly to a customer’s computer or mobile device. Push notifications provide consumers with important alerts or updates and are intended to drive consumers back to a company’s app or website. These solutions are typically used by marketing teams that need to send a specific call to action, which can be crafted within the notification service and sent directly to a consumer’s device via mobile application, desktop application, or web browser. While some solutions offer features for sending push notifications through both apps and web browsers, other products focus only on one type of push notification.
Push notification software allows for the complete customization of a message’s images and text directly within the platform. These tools should also offer detailed analytics, enabling a business to monitor data such as the delivery rates and click-through rates of its messages. Push notification software solutions may exist as a feature within mobile marketing software or include features of A/B testing software so that users may test the results of sending customers different messages.
To qualify for inclusion in the Push Notification category, a product must:
Allow users to send targeted messages directly to consumers via mobile application, desktop application, or web browser
Provide capabilities for targeting messages based on previous user engagement
Measure campaign performance by offering analytics for metrics such as delivery success, click-through rates, and conversions
