# Best Enterprise Push Notification Software

  *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)*

   Products classified in the overall Push Notification category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Push Notification to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Push Notification category.

In addition to qualifying for inclusion in the Push Notification Software category, to qualify for inclusion in the Enterprise Business Push Notification Software category, a product must have at least 10 reviews left by a reviewer from an enterprise business.




  
## How Many Push Notification Software Products Does G2 Track?
**Total Products under this Category:** 192

### Category Stats (May 2026)
- **Average Rating**: 4.51/5
- **New Reviews This Quarter**: 208
- **Buyer Segments**: Mid-Market 44% │ Small-Business 33% │ Enterprise 23%
- **Top Trending Product**: Cordial (+0.028)
*Last updated: May 18, 2026*

  
## How Does G2 Rank Push Notification Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 26,200+ Authentic Reviews
- 192+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

  
## Which Push Notification Software Is Best for Your Use Case?

- **Best for Small Businesses:** [OneSignal](https://www.g2.com/products/onesignal/reviews)
- **Best for Mid-Market:** [Braze](https://www.g2.com/products/braze/reviews)
- **Best for Enterprise:** [Braze](https://www.g2.com/products/braze/reviews)
- **Highest User Satisfaction:** [OneSignal](https://www.g2.com/products/onesignal/reviews)
- **Best Free Software:** [Braze](https://www.g2.com/products/braze/reviews)

  
---

**Sponsored**

### TextUs

TextUs is a performance SMS engagement platform specifically designed to assist marketers, sales professionals, and recruiters in enhancing communication and driving conversions. This innovative solution enables users to connect more effectively with prospects, customers, and candidates, ultimately leading to improved conversion rates and pipeline generation. By streamlining the communication process, TextUs helps organizations maximize their outreach efforts and achieve their revenue objectives. The platform serves a diverse audience, including recruitment agencies, corporate HR departments, and sales and marketing teams across various sectors. Marketers can leverage TextUs to send targeted campaigns, conduct A/B testing on messaging, and incorporate additional outreach channels into their outbound strategies. Sales professionals benefit from the platform by maintaining consistent communication with prospects, ensuring they remain engaged throughout the sales cycle. Recruiters can utilize TextUs to interact with potential candidates in real-time, facilitating quicker responses and fostering stronger relationships. This versatility makes TextUs an essential tool for anyone aiming to enhance their engagement strategies. TextUs offers several key features that distinguish it from other communication tools. A standout capability is its ability to send and receive text messages at scale, allowing users to reach multiple prospects and candidates simultaneously. This feature not only saves time but also increases the likelihood of receiving timely responses. Additionally, TextUs integrates seamlessly with existing customer relationship management (CRM) software and applicant tracking systems (ATS), enabling users to manage their communications within a familiar environment, thus enhancing workflow efficiency. Another significant advantage of TextUs is its analytics and reporting functionality. Users can track engagement metrics, such as response rates and message open rates, providing valuable insights into the effectiveness of their communication strategies. This data-driven approach allows organizations to refine their outreach efforts, ensuring they are targeting the right audience with the right message. Furthermore, the platform's user-friendly interface makes it accessible for individuals with varying levels of technical expertise, ensuring that teams can adopt it quickly and efficiently without a steep learning curve. TextUs stands out in the SMS marketing and engagement platform category by offering a comprehensive solution tailored to the needs of marketing, sales, and recruiting professionals. Its focus on effective communication, integration capabilities, and robust analytics empowers users to enhance their engagement strategies, ultimately driving better outcomes for their organizations.



[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1562&secure%5Bdisplayable_resource_id%5D=1781&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=1781&secure%5Bplacement_resource_ids%5D%5B%5D=71&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=61377&secure%5Bresource_id%5D=1562&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fpush-notification%3Fpage%3D2&secure%5Btoken%5D=d35b3cee6cfedfc5efc25dc0011cb2f0e6ed7ba248980d5466121bd38e488a92&secure%5Burl%5D=https%3A%2F%2Ftextus.com%2Fplatform%2F&secure%5Burl_type%5D=custom_url)

---

  ## What Are the Top-Rated Push Notification Software Products in 2026?
### 1. [Braze](https://www.g2.com/products/braze/reviews)
  Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. Braze has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. The company is headquartered in New York with 15 offices across the Americas, EMEA, and APAC. Learn more at braze.com.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 1,658
**How Do G2 Users Rate Braze?**

- **Integrations:** 8.1/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.3/10)
- **Rich Notifications:** 8.3/10 (Category avg: 8.8/10)
- **A/B Testing:** 8.7/10 (Category avg: 8.4/10)

**Who Is the Company Behind Braze?**

- **Seller:** [Braze](https://www.g2.com/sellers/braze)
- **Company Website:** https://www.braze.com
- **Year Founded:** 2011
- **HQ Location:** New York
- **Twitter:** @Braze (16,319 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/792882/ (2,287 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** CRM Manager, Marketing Manager
  - **Top Industries:** Financial Services, Marketing and Advertising
  - **Company Size:** 54% Mid-Market, 27% Enterprise


#### What Are Braze's Pros and Cons?

**Pros:**

- Ease of Use (364 reviews)
- Intuitive (188 reviews)
- Helpful (148 reviews)
- Customer Support (142 reviews)
- Features (138 reviews)

**Cons:**

- Missing Features (140 reviews)
- Learning Curve (139 reviews)
- Limitations (91 reviews)
- Limited Features (81 reviews)
- Steep Learning Curve (79 reviews)

### 2. [CleverTap](https://www.g2.com/products/clevertap/reviews)
  CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale. CleverTap is trusted by 2000 customers, including TiltingPoint, Gamebasics, Big Fish, MobilityWare, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco. Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta. For more information, visit clevertap.com or follow us on: LinkedIn: https://www.linkedin.com/company/clevertap/ Twitter: https://twitter.com/CleverTap


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 629
**How Do G2 Users Rate CleverTap?**

- **Integrations:** 8.7/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.3/10)
- **Rich Notifications:** 9.0/10 (Category avg: 8.8/10)
- **A/B Testing:** 8.9/10 (Category avg: 8.4/10)

**Who Is the Company Behind CleverTap?**

- **Seller:** [CleverTap](https://www.g2.com/sellers/clevertap)
- **Company Website:** https://clevertap.com/
- **Year Founded:** 2013
- **HQ Location:** Mountain View, California
- **Twitter:** @CleverTap (21,660 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/6611801/ (668 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Product Manager, Marketing Manager
  - **Top Industries:** Financial Services, Information Technology and Services
  - **Company Size:** 53% Mid-Market, 29% Small-Business


#### What Are CleverTap's Pros and Cons?

**Pros:**

- Analytics (57 reviews)
- Customer Support (56 reviews)
- Ease of Use (50 reviews)
- Automation (43 reviews)
- Campaign Management (40 reviews)

**Cons:**

- Learning Curve (31 reviews)
- Missing Features (22 reviews)
- Expensive (15 reviews)
- Not Intuitive (15 reviews)
- Limitations (14 reviews)

### 3. [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews)
  Marketing Cloud is a complete marketing platform designed to help you personalize every moment and turn one-way campaigns into two-way conversations. By connecting every department through actionable data and Agentforce, we empower teams to work together to build lasting customer relationships. No matter your tech stack, company size, or industry, Marketing Cloud can help you drive growth for your business. Agentforce Marketing is part of Marketing Cloud. It’s the next evolution of marketing orchestration where humans and AI agents work together to grow customer relationships and revenue (“the Agentic Enterprise”). This is done through adaptive customer experiences that are customer-driven and constantly adapt to the situation, where: Every message sparks a conversation. Every channel is two-way. Every relationship is remembered. Every handoff is seamless. Every experience continuously learns and changes based on real-time engagement.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 4,219
**How Do G2 Users Rate Agentforce Marketing (formerly Salesforce Marketing Cloud)?**

- **Integrations:** 8.9/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.3/10)
- **Rich Notifications:** 9.4/10 (Category avg: 8.8/10)
- **A/B Testing:** 9.0/10 (Category avg: 8.4/10)

**Who Is the Company Behind Agentforce Marketing (formerly Salesforce Marketing Cloud)?**

- **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce)
- **Company Website:** https://www.salesforce.com/
- **Year Founded:** 1999
- **HQ Location:** San Francisco, CA
- **Twitter:** @salesforce (581,355 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3185/ (88,363 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Marketing Manager, Marketing Coordinator
  - **Top Industries:** Computer Software, Marketing and Advertising
  - **Company Size:** 47% Mid-Market, 29% Small-Business


#### What Are Agentforce Marketing (formerly Salesforce Marketing Cloud)'s Pros and Cons?

**Pros:**

- Ease of Use (333 reviews)
- Automation (191 reviews)
- Integrations (180 reviews)
- Email Marketing (167 reviews)
- Features (162 reviews)

**Cons:**

- Learning Curve (209 reviews)
- Steep Learning Curve (152 reviews)
- Complexity (139 reviews)
- Expensive (130 reviews)
- Complex Usage (111 reviews)

### 4. [Evam](https://www.g2.com/products/evam/reviews)
  Evam is a leading technology company that provides comprehensive solutions and products for real-time, cross-channel customer experiences. Our cutting-edge continuous intelligence technology leverages real-time data analysis to deliver unparalleled customer engagement. Evam empowers banks, telecommunications companies, and others to handle billions of interactions with AI algorithms, orchestrate customer journeys, and engage with customers across all channels, digital and legacy, in real-time. Our goal is to help our clients increase customer loyalty, maximize ROI and efficiency, and save time and money. Enterprises have the shortest time-to-market thanks to Evam’s low-code- development, scalable and modular platform leveraged by an experienced & high-quality management team with telco and banking domain know-how. With dozens of Forrester and Gartner research reports recognizing our excellence in customer engagement and event stream processing, our technology is trusted by industry giants like Vodafone, T-Mobile, Jazz, Turkcell, ICBC, TEB/BNP Paribas, ING Bank and Garanti BBVA. Headquartered in London and with offices in Amsterdam, Sofia and Istanbul, Evam delivers its products and services directly and through over 20 global partners. Our solutions are currently utilized by more than 600 million end-users, processing 20 billion events in over 15 countries every day.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 213
**How Do G2 Users Rate Evam?**

- **Integrations:** 9.9/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.3/10)
- **Rich Notifications:** 9.9/10 (Category avg: 8.8/10)
- **A/B Testing:** 9.9/10 (Category avg: 8.4/10)

**Who Is the Company Behind Evam?**

- **Seller:** [EVAM](https://www.g2.com/sellers/evam)
- **Company Website:** https://evam.com/
- **Year Founded:** 2015
- **HQ Location:** London
- **LinkedIn® Page:** https://www.linkedin.com/company/evamtech (138 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Senior Business Analyst
  - **Top Industries:** Banking, Telecommunications
  - **Company Size:** 36% Enterprise, 34% Mid-Market


#### What Are Evam's Pros and Cons?

**Pros:**

- Ease of Use (102 reviews)
- Helpful (75 reviews)
- Intuitive (66 reviews)
- Automation (60 reviews)
- Flexibility (56 reviews)

**Cons:**

- Learning Curve (40 reviews)
- Difficult Learning (18 reviews)
- Steep Learning Curve (18 reviews)
- Complex Features (15 reviews)
- Not Intuitive (15 reviews)

### 5. [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews)
  With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore is an AI-powered platform designed to transform customer experience and personalization in the world of digital marketing. Its comprehensive suite of tools cater to various aspects of digital marketing, including omni-channel communication strategies, a customer data platform, personalization, and generative AI tools. This platform is tailored for marketers looking to elevate their brand’s presence, foster deeper customer relationships, and drive substantial growth through personalized customer journeys. With its robust analytics, Netcore helps brands understand their audience better, enabling targeted marketing campaigns that resonate with customers on a personal level. The platform’s AI and machine learning capabilities ensure that each customer interaction is optimized for engagement and conversion, making every touchpoint an opportunity to impress and retain. Serving over 6,500 brands across 40 countries, Netcore has proven its effectiveness in enhancing customer satisfaction and loyalty, ultimately contributing to increased revenue and market share for businesses. Whether you’re looking to refine your email marketing strategy, personalize your web experience, or engage customers across multiple channels seamlessly, Netcore offers the technology and expertise to achieve your goals. Don’t miss out on the opportunity to redefine your digital marketing strategy with Netcore. Learn more at https://netcorecloud.com/


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 563
**How Do G2 Users Rate Netcore Customer Engagement Platform?**

- **Integrations:** 8.3/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.3/10)
- **Rich Notifications:** 8.5/10 (Category avg: 8.8/10)
- **A/B Testing:** 8.4/10 (Category avg: 8.4/10)

**Who Is the Company Behind Netcore Customer Engagement Platform?**

- **Seller:** [Netcore Private Limited](https://www.g2.com/sellers/netcore-private-limited)
- **Company Website:** https://netcorecloud.com/
- **Year Founded:** 1998
- **HQ Location:** Mumbai, Maharashtra
- **Twitter:** @netcore_cloud (1,831 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/netcore-solutions/ (1,267 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Marketing Manager, Digital Marketing Manager
  - **Top Industries:** Financial Services, Insurance
  - **Company Size:** 49% Mid-Market, 34% Enterprise


#### What Are Netcore Customer Engagement Platform's Pros and Cons?

**Pros:**

- Ease of Use (166 reviews)
- Customer Support (120 reviews)
- Helpful (119 reviews)
- Features (116 reviews)
- Customer Engagement (114 reviews)

**Cons:**

- Missing Features (49 reviews)
- Slow Performance (43 reviews)
- Slow Loading (39 reviews)
- Learning Curve (38 reviews)
- Limited Features (32 reviews)

### 6. [indigitall](https://www.g2.com/products/indigitall/reviews)
  indigitall is a comprehensive customer engagement platform built to deliver seamless, personalized experiences across every digital touchpoint. By unifying all your inbound and outbound communication channels—including push notifications, WhatsApp, and advanced AI Agents—we provide the tools for you to genuinely understand your audience. This holistic approach empowers brands to launch automated, targeted campaigns that not only boost engagement but directly drive conversion and long-term customer value. To learn more, visit indigitall.com.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 414
**How Do G2 Users Rate indigitall?**

- **Integrations:** 8.6/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.3/10)
- **Rich Notifications:** 9.0/10 (Category avg: 8.8/10)
- **A/B Testing:** 8.5/10 (Category avg: 8.4/10)

**Who Is the Company Behind indigitall?**

- **Seller:** [indigitall](https://www.g2.com/sellers/indigitall)
- **Company Website:** https://indigitall.com
- **Year Founded:** 2013
- **HQ Location:** Spain
- **Twitter:** @indigitall (118 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/indigitall/ (100 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Marketing, Periodista
  - **Top Industries:** Telecommunications, Marketing and Advertising
  - **Company Size:** 40% Mid-Market, 35% Small-Business


#### What Are indigitall's Pros and Cons?

**Pros:**

- Ease of Use (43 reviews)
- Helpful (38 reviews)
- Useful (28 reviews)
- Customer Support (27 reviews)
- Automation (26 reviews)

**Cons:**

- Learning Curve (16 reviews)
- Steep Learning Curve (10 reviews)
- Feature Complexity (9 reviews)
- Integration Issues (8 reviews)
- Not Intuitive (7 reviews)

### 7. [WebEngage](https://www.g2.com/products/webengage/reviews)
  WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with their users across various digital channels. With its comprehensive suite of tools and solutions, WebEngage empowers businesses to understand, engage, and retain customers effectively. - UNIFY CUSTOMER DATA: WebEngage enables businesses to consolidate customer data from various sources, providing real-time insights and allowing dynamic micro-segmentation for targeted campaigns based on specific customer attributes and behaviors. - MULTI-CHANNEL JOURNEYS: With WebEngage's intuitive drag-and-drop workflow builder, businesses can seamlessly design and automate multi-channel customer journeys, ensuring consistent and personalized experiences across channels such as email, SMS, push notifications, and more. - TARGETED CAMPAIGNS: WebEngage empowers businesses to automate personalized campaigns triggered by customer actions and predefined business events. This ensures timely and relevant communication to enhance customer engagement and conversion rates. - AI-DRIVEN PREDICTIVE MODELS: WebEngage Analytics dashboard empowers all metrics required to segment, engage and retain priority customers, churn to convert windows and ROI optimization,This allows businesses to focus their interventions and campaigns for maximum impact and better ROI. - 1:1 PERSONALIZATION: WebEngage enables businesses to deliver personalized experiences at scale. By incorporating user intent, preferences, and other relevant data, businesses can tailor their communications to each individual customer, fostering omni-channel customer engagement. What's more? WebEngage’s platform is quick and easy to integrate. Compatible with range of ESP and MSP, all it takes is a few hours from the tech team. Presence across the globe: With headquarters in India, WebEngage has expanded its operations globally with offices and presence in the Middle East & Africa region, Southeast Asia, and South America.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 739
**How Do G2 Users Rate WebEngage?**

- **Integrations:** 8.4/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.3/10)
- **Rich Notifications:** 8.3/10 (Category avg: 8.8/10)
- **A/B Testing:** 8.6/10 (Category avg: 8.4/10)

**Who Is the Company Behind WebEngage?**

- **Seller:** [WebEngage](https://www.g2.com/sellers/webengage)
- **Company Website:** https://webengage.com
- **Year Founded:** 2011
- **HQ Location:** Mumbai
- **Twitter:** @webengage (5,061 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2663547/ (373 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Product Manager, Marketing Manager
  - **Top Industries:** Financial Services, Education Management
  - **Company Size:** 55% Mid-Market, 27% Small-Business


#### What Are WebEngage's Pros and Cons?

**Pros:**

- Ease of Use (101 reviews)
- Helpful (71 reviews)
- Journey Creation (69 reviews)
- Analytics (65 reviews)
- Customer Support (65 reviews)

**Cons:**

- Learning Curve (33 reviews)
- Slow Performance (30 reviews)
- Missing Features (29 reviews)
- Poor Customer Support (24 reviews)
- Time-Consuming (24 reviews)

### 8. [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews)
  Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world, including American Eagle, Sonepar, and Pandora. The target audience for Bloomreach encompasses commerce businesses of all sizes that are looking to optimize customer interactions and drive sales growth. Its suite of products is particularly beneficial for marketers, content creators, and ecommerce managers who aim to improve customer engagement and conversion rates. Bloomreach is well-suited for brands operating across multiple channels, as it provides a cohesive strategy to connect with customers effectively. Use cases include personalized marketing campaigns, enhanced product discovery, streamlined content management, and AI-driven customer service, making it a versatile tool for various business needs. Key features of Bloomreach include its Engagement platform, which offers robust marketing automation capabilities that enable businesses to deliver personalized messages and offers based on customer behavior. The Discovery solution enhances the search experience on ecommerce sites, ensuring that customers can easily find products that match their interests. Additionally, the Content product functions as a headless content management system (CMS), allowing for flexible content delivery across various platforms. The Clarity tool, an AI-powered conversational shopping assistant, further enriches the customer experience by facilitating real-time interactions and support. The integration of Loomi, Bloomreach's AI for ecommerce, significantly amplifies the platform's capabilities by enabling rapid data processing and analysis. This results in new pathways for customers to engage with products, ultimately leading to increased profitability and accelerated business growth. Bloomreach is designed to simplify complex tasks, offering advanced customer journeys, social ad retargeting, omnichannel support, and AI-powered optimization. This comprehensive feature set provides a holistic view of the customer, optimizing experiences across all channels. The platform is also cost-effective and faster to deploy compared to competitors, reducing reliance on third-party solutions and lowering the total cost of ownership. With high ratings in customer reviews, Bloomreach is recognized for the quality of its user guides, support, and overall reliability, making it a valuable asset for businesses seeking to enhance their ecommerce strategies.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 758
**How Do G2 Users Rate Bloomreach?**

- **Integrations:** 8.6/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.3/10)
- **Rich Notifications:** 8.6/10 (Category avg: 8.8/10)
- **A/B Testing:** 9.2/10 (Category avg: 8.4/10)

**Who Is the Company Behind Bloomreach?**

- **Seller:** [Bloomreach](https://www.g2.com/sellers/bloomreach)
- **Company Website:** https://www.bloomreach.com
- **Year Founded:** 2009
- **HQ Location:** Mountain View, CA
- **Twitter:** @bloomreach_tm (10,409 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/bloomreach/ (1,124 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** CRM Manager, Marketing Manager
  - **Top Industries:** Retail, Marketing and Advertising
  - **Company Size:** 49% Mid-Market, 28% Small-Business


#### What Are Bloomreach's Pros and Cons?

**Pros:**

- Ease of Use (116 reviews)
- Features (106 reviews)
- Helpful (94 reviews)
- Customer Support (90 reviews)
- Customer Engagement (79 reviews)

**Cons:**

- Learning Curve (91 reviews)
- Learning Difficulty (61 reviews)
- Missing Features (59 reviews)
- Limited Features (54 reviews)
- Difficult Learning (51 reviews)

### 9. [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews)
  SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 593
**How Do G2 Users Rate SAP Engagement Cloud (formerly SAP Emarsys)?**

- **Integrations:** 7.4/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.3/10)
- **Rich Notifications:** 7.0/10 (Category avg: 8.8/10)
- **A/B Testing:** 7.6/10 (Category avg: 8.4/10)

**Who Is the Company Behind SAP Engagement Cloud (formerly SAP Emarsys)?**

- **Seller:** [SAP](https://www.g2.com/sellers/sap)
- **Company Website:** https://www.sap.com/
- **Year Founded:** 1972
- **HQ Location:** Walldorf
- **Twitter:** @SAP (297,228 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/sap/ (141,341 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** CRM Manager, Marketing Manager
  - **Top Industries:** Retail, Apparel & Fashion
  - **Company Size:** 49% Mid-Market, 22% Small-Business


#### What Are SAP Engagement Cloud (formerly SAP Emarsys)'s Pros and Cons?

**Pros:**

- Ease of Use (76 reviews)
- Automation (56 reviews)
- Features (54 reviews)
- Helpful (45 reviews)
- Personalization (42 reviews)

**Cons:**

- Missing Features (40 reviews)
- Learning Curve (39 reviews)
- Difficult Learning (32 reviews)
- Limited Features (31 reviews)
- Not Intuitive (31 reviews)

### 10. [MoEngage](https://www.g2.com/products/moengage/reviews)
  MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Edelweiss, Samsung, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more. Enterprises use MoEngage to be more agile, efficient, and independent. They achieve this by increasing campaign velocity, reducing the time to go live, optimizing at scale, and eliminating redundancy while maintaining data security and privacy. \> Data Ingestion and Management: MoEngage combines data from multiple offline and online sources to help brands gain a 360-degree view of their customers. \> Customer, Journey, and Campaign Insights: MoEngage Analytics provides marketers and product owners with real-time insights into customer behavior, journey, product usage, preferences, and interests. \> Segmentation and Personalization: Brands can leverage MoEngage’s Real-time Segmentation and Personalization suite to orchestrate journeys and build 1:1 experiences across the website, mobile, email, social, and instant messaging channels. \> Transactional Messaging/Critical Alert Infrastructure: MoEngage Inform, the transactional messaging infrastructure, helps brands unify their promotional and transactional communication on a single platform, enabling better insights and lower maintenance costs. \> Proprietary AI Agents and Machine Learning: MoEngage’s AI Agents help marketers develop winning copies and creatives, build customer segments, craft relevant journeys, optimize campaigns and channels that boost engagement, and reduce campaign go-live times. MoEngage complies with GDPR, CCPA, SOC2 Type 2, CSA STAR Level 2, ISO 27001:2022, HIPAA, PIMS ISO 27701: 2019, and the BCMS ISO 22301: 2019 requirements to fulfill the data privacy and security needs of enterprise brands. For over a decade, leading consumer brands in 60+ countries have been using MoEngage to reach enterprise goals that are most important to their global business without compromising quality or speed of execution. Our ever-expanding partner ecosystem helps enterprise brands build a lean, flexible, and reliable martech stack. With offices in 13 countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 508
**How Do G2 Users Rate MoEngage?**

- **Integrations:** 8.6/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10)
- **Rich Notifications:** 8.6/10 (Category avg: 8.8/10)
- **A/B Testing:** 8.8/10 (Category avg: 8.4/10)

**Who Is the Company Behind MoEngage?**

- **Seller:** [MoEngage](https://www.g2.com/sellers/moengage)
- **Company Website:** https://www.moengage.com/
- **Year Founded:** 2014
- **HQ Location:** San Francisco, California
- **Twitter:** @moengage (2,538 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/4800048/ (899 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Product Manager, Digital Marketing Manager
  - **Top Industries:** Financial Services, Online Media
  - **Company Size:** 56% Mid-Market, 24% Small-Business


#### What Are MoEngage's Pros and Cons?

**Pros:**

- Ease of Use (54 reviews)
- Features (38 reviews)
- Analytics (32 reviews)
- Helpful (32 reviews)
- Campaign Management (30 reviews)

**Cons:**

- Missing Features (16 reviews)
- Learning Curve (14 reviews)
- Limitations (12 reviews)
- Complexity (10 reviews)
- Difficult Learning (9 reviews)

### 11. [Iterable](https://www.g2.com/products/iterable/reviews)
  Iterable is the AI customer engagement platform built for enterprise scale, loved by teams, and trusted by global brands like Priceline, Fabletics, Blockchain, and Box. It transforms data into action, powering intelligent, personalized experiences across every channel to drive measurable growth. Iterable gives teams the speed to move, the governance to stay in control, and the flexibility to continuously optimize performance at scale. With Iterable, customer engagement isn’t just a tactic—it’s a growth engine. Learn more at www.iterable.com.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 813
**How Do G2 Users Rate Iterable?**

- **Integrations:** 7.8/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.3/10)
- **Rich Notifications:** 7.7/10 (Category avg: 8.8/10)
- **A/B Testing:** 8.3/10 (Category avg: 8.4/10)

**Who Is the Company Behind Iterable?**

- **Seller:** [Iterable](https://www.g2.com/sellers/iterable)
- **Company Website:** https://www.iterable.com
- **Year Founded:** 2013
- **HQ Location:** San Francisco, CA
- **Twitter:** @Iterable (2,600 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3119164/ (858 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Email Marketing Manager, Lifecycle Marketing Manager
  - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
  - **Company Size:** 54% Mid-Market, 26% Small-Business


#### What Are Iterable's Pros and Cons?

**Pros:**

- Ease of Use (185 reviews)
- Customer Support (120 reviews)
- Intuitive (110 reviews)
- Helpful (104 reviews)
- Automation (78 reviews)

**Cons:**

- Missing Features (92 reviews)
- Learning Curve (79 reviews)
- Limited Features (47 reviews)
- Reporting Issues (45 reviews)
- Limitations (44 reviews)

### 12. [Batch](https://www.g2.com/products/batch/reviews)
  Batch is a modern Customer Engagement Platform built for CRM teams seeking greater efficiency, agility, and autonomy in orchestrating their omnichannel campaigns (email, SMS, push notifications, in-app messages, landing pages, Ads, WhatsApp, RCS, etc.). Designed as a no-code solution, it’s the only CEP that combines a seamless interface, intelligent segmentation, an interactive journey builder, all messaging channels, and built-in analytics. With Batch, marketers can independently create, launch, and monitor personalized campaigns — simple or complex — without relying on engineering teams, even for anonymous audiences. The platform is powered by a high-performance, modern data foundation: it connects natively to Snowflake/BigQuery environments or composable CDPs, and consolidates multiple tools into one — campaign orchestrator, email and mobile router, and data platform — while delivering a user experience built for simplicity and performance. With Batch, marketing teams benefit from a sovereign, high-impact platform and expert support to take back control of customer engagement, accelerate CRM cycles, and generate more value with less complexity. With offices in France and Germany, Batch supports over 400 clients across 25 countries — Le Monde, La Redoute, Oscaro, Lacoste, Manomano, SNCF Connect, Tagesspiegel, Sky, Leclerc, Intermarché, Rewe, Lidl, Le Point, Sephora, BVG, Leboncoin, Mobile.de, dm-drogerie markt.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 40
**How Do G2 Users Rate Batch?**

- **Integrations:** 8.2/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.3/10)
- **Rich Notifications:** 8.3/10 (Category avg: 8.8/10)
- **A/B Testing:** 8.3/10 (Category avg: 8.4/10)

**Who Is the Company Behind Batch?**

- **Seller:** [Batch](https://www.g2.com/sellers/batch)
- **Year Founded:** 2015
- **HQ Location:** Paris, lle-de-France
- **Twitter:** @batch (1,927 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/batch-com/ (125 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Leisure, Travel & Tourism
  - **Company Size:** 46% Enterprise, 41% Mid-Market


#### What Are Batch's Pros and Cons?

**Pros:**

- Customer Support (8 reviews)
- Ease of Use (5 reviews)
- Helpful (5 reviews)
- Business Enhancement (3 reviews)
- Intuitive (3 reviews)

**Cons:**

- Missing Features (2 reviews)
- Dashboard Issues (1 reviews)
- Difficult Setup (1 reviews)
- Feature Improvements (1 reviews)
- Integration Difficulty (1 reviews)

### 13. [Airship](https://www.g2.com/products/airship/reviews)
  Customer-obsessed companies outperform their competitors in revenue growth and customer retention, but only 6% of brands actually deliver true customer-centric experiences. The problem? In our mobile-first world, customers expect a unified, seamless experience wherever they interact with brands. But most often, those experiences are disconnected. Airship has everything you need to get mobile-first customer experience right — on the web, in the app and everywhere in between. Since the dawn of mobile apps, Airship has helped our customers create innovative mobile customer experiences. We delivered the industry’s first push notification and first in-app message. Then we powered the first mobile wallet boarding pass, now the digital norm for travelers. We enabled the first commercial use of Live Activities on the day it was launched by Apple. Most recently, we launched the world’s first no-code native Experience Editor for app and web, enabling marketers and product managers to engage with customers wherever they are and get work done in minutes instead of months without ongoing developer support. Today, the Airship Experience Platform provides an end-to-end solution for unifying experiences across channels and capturing value across the entire customer lifecycle. It starts with Airship’s market-leading app store optimization (ASO) solutions that promote app discovery and downloads. Then our AI-powered journey orchestration, content creation and experimentation solutions kick in — all no-code and highly flexible. Customer-facing teams can quickly design, deploy and iterate cohesive in-session experiences on the web and in the app. The result? Deeper customer engagement, better conversion. When it comes to helping brands get customer experience right in a mobile-first world, no one knows more, does more or cares more than Airship.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 83
**How Do G2 Users Rate Airship?**

- **Integrations:** 7.0/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 7.7/10 (Category avg: 9.3/10)
- **Rich Notifications:** 7.7/10 (Category avg: 8.8/10)
- **A/B Testing:** 6.4/10 (Category avg: 8.4/10)

**Who Is the Company Behind Airship?**

- **Seller:** [Airship](https://www.g2.com/sellers/airship)
- **Company Website:** https://www.airship.com/
- **Year Founded:** 2009
- **HQ Location:** Portland, OR
- **Twitter:** @airship (10,831 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/340460 (321 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Telecommunications, Computer Software
  - **Company Size:** 43% Mid-Market, 37% Enterprise


#### What Are Airship's Pros and Cons?

**Pros:**

- Customer Support (3 reviews)
- Helpful (3 reviews)
- Partnership (2 reviews)
- Customer Engagement (1 reviews)
- Ease of Use (1 reviews)

**Cons:**

- Delay Issues (2 reviews)
- Slow Loading (2 reviews)
- Slow Performance (2 reviews)
- Campaign Management (1 reviews)
- Complex Features (1 reviews)

### 14. [Adobe Journey Optimizer](https://www.g2.com/products/adobe-journey-optimizer/reviews)
  Adobe Journey Optimizer is a leading customer engagement solution, enabling brands to orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile, and more — in the moments that matter to your customers. Profiles and Audiences: Built on the powerful Adobe Experience Platform, Journey Optimizer unifies customer data, creating real-time profiles and audiences that allow marketers to understand behaviors and preferences deeply, ensuring relevant interations at every touchpoint. The platform also prioritizes Data Governance & Privacy with comprehensive tools to help ensure brands are enabled to manage customer data responsibly and compliance with privacy regulations. Journey Orchestration: Harness an intuitive drag-and-drop journey canvas for creating complex, multi-step customer journeys. Marketers can orchestrate and activate messages, offers, and other content in real-time, and across channels, targeting customers based on behaviors, contextual data, business events such as sign-ups, purchases, order status, flight delays, loyalty, and more. Messages and Content: Simplify creating, managing, personalizing and optimizing messages and content through a variety of authoring options from drag-and-drop visual editing to HTML coding. Users can manage, find, and distribute all the digital assets for cross-channel messaging and content creation from one centralized location . The natively embedded, centralized asset repository makes accessing digital assets easy, for faster content creation. . Personalize every messaging element with dynamic content — from subject lines to body copy — ensuring that communications resonate with audiences. Intelligent Optimization: Run experiments and make data-driven decisions, ensuring personalized interactions that align with business goals. Leverage data and AI to determine the next-best offer, test out new offer ideas, and quickly apply learnings across the journey — in real-time and at scale. Experiment with and optimize the impact of your customer engagement — from fine-tuning specifics such as subject lines, body copy, and imagery to updating strategies like channel mix, journey length, engagement frequency and more. Consumers are inundated with marketing — a lot of which gets tuned out. Journey Optimizer lets you cut through the clutter with embedded AI, dynamic content capabilities, and end-to-end journey orchestration so you can anticipate and meet your customers’ needs.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 167
**How Do G2 Users Rate Adobe Journey Optimizer?**

- **Integrations:** 7.4/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.3/10)
- **Rich Notifications:** 6.9/10 (Category avg: 8.8/10)
- **A/B Testing:** 8.6/10 (Category avg: 8.4/10)

**Who Is the Company Behind Adobe Journey Optimizer?**

- **Seller:** [Adobe](https://www.g2.com/sellers/adobe)
- **Company Website:** https://adobe.com
- **Year Founded:** 1982
- **HQ Location:** San Jose, CA
- **Twitter:** @Adobe (959,034 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1480/ (41,539 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Information Technology and Services, Marketing and Advertising
  - **Company Size:** 38% Small-Business, 32% Enterprise


#### What Are Adobe Journey Optimizer's Pros and Cons?

**Pros:**

- Ease of Use (62 reviews)
- Journey Management (61 reviews)
- Personalization Services (57 reviews)
- Personalization (56 reviews)
- Automation (53 reviews)

**Cons:**

- Learning Curve (77 reviews)
- Steep Learning Curve (52 reviews)
- Difficult Learning (34 reviews)
- Complexity (29 reviews)
- Difficult Setup (28 reviews)

### 15. [D·engage](https://www.g2.com/products/d-engage/reviews)
  D·ENGAGE: CUSTOMER EXPERIENCE FINALLY DONE RIGHT. Transform your data into meaningful customer experiences at the moments that matter most. Our Customer Experience Data Platform (CXDP) empowers marketers to deliver personalized, data-driven 1:1 engagement across every channel. The platform activates your data where it lives, powers AI-driven personalization, and executes through fully native channels. Cloud or on-premise, it adapts to your needs, providing a clear, seamless journey from data to revenue. GLOBAL TRUST. MEASURABLE RESULTS. We’re trusted by more than 200+ of the world's best brands in over 30 countries across Europe, MENA, LATAM and Asia. Brands such as Turkish Airlines, Acerto, Vodafone, Unilever, Toyota, BYD, Yves Rocher, Enterprise, Lexus, İş Bankası, and UBL trust us to connect data, personalize engagement, and achieve measurable results. OUR CAPABILITIES. D·engage gives you full control to build and activate campaigns instantly, powered by real-time segmentation and true 360° customer visibility. We remove complexity by unifying all your customer data, insights, and actions in one platform. 1. True Data Foundation: the industries leading CDP Our data-first foundation powers everything we do. D·engage unifies every online and offline data point into a single, always up-to-date customer view. \> Activate data instantly with zero-effort integration, no replication. \> Build real-time 360° profiles across all data sources. \> Connect easily to Oracle, PostgreSQL, MS SQL, SAP HANA, BigQuery, and Redshift. \> Run in cloud or on-premise with full security. \> Create micro-segments and personalize in real time. 2. Realtime, 1:1 Personalization: the Channels Every channel in D·engage is built natively, allowing seamless, real-time engagement across every touchpoint - Email, SMS, WhatsApp, mobile push, web push, and on-site messaging. \> Omnichannel automation that connects every channel in one flow. \> Journey orchestration to design and automate personalized customer paths. \> Advanced analytics with unified dashboards and actionable insights. \> Flexible integrations with leading CRM, BI, and marketing tools. 3. AI-Driven Intelligence: Zeki AI Our Predictive AI - Zeki - anticipates customer behavior, recommends optimal next actions, and makes hyper-personalization smarter at every step. This ensures your campaigns are always intentional and profitable. Predictive AI (Zeki AI) that anticipates behaviors and optimizes campaigns in real time. THE COMPANY D·engage is backed by leading investors including TIBAS Ventures, with participation from Gelecek Etki VC (managed in partnership with Vestel Ventures and Tacirler Asset Management), Maxis, and the Türkiye Development Fund – Invest 101 Fund. Our headquarter is in London, supporting a global team and customer base across Europe, MENA, LATAM, and Asia. Visit Dengage.com


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 114
**How Do G2 Users Rate D·engage?**

- **Integrations:** 8.5/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.3/10)
- **Rich Notifications:** 8.8/10 (Category avg: 8.8/10)
- **A/B Testing:** 8.6/10 (Category avg: 8.4/10)

**Who Is the Company Behind D·engage?**

- **Seller:** [D·engage](https://www.g2.com/sellers/d-engage)
- **Company Website:** https://dengage.com/
- **Year Founded:** 2018
- **HQ Location:** London, GB
- **Twitter:** @DengageGlobal (53 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/dengage/ (159 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Apparel & Fashion, Retail
  - **Company Size:** 40% Mid-Market, 37% Small-Business


#### What Are D·engage's Pros and Cons?

**Pros:**

- Ease of Use (59 reviews)
- Customer Support (39 reviews)
- Helpful (33 reviews)
- Customer Engagement (27 reviews)
- Automation (25 reviews)

**Cons:**

- Learning Curve (24 reviews)
- Limited Features (16 reviews)
- Missing Features (10 reviews)
- Inadequate Reporting (9 reviews)
- Poor Customer Support (9 reviews)

### 16. [Xtremepush](https://www.g2.com/products/xtremepush/reviews)
  Xtremepush is the leading CRM & Loyalty Marketing solution powered by InfinityAI. We enable iGaming companies to leverage real-time data, gamification and omnichannel engagement to turn visitors into loyal players. All with one unified solution. Headquartered in Dublin, and with offices in London, São Paulo and New York, the company helps operators all around the world understand their customers and improve player experiences. Prominent partners include Livescore, Oddschecker, FanDuel, Golden Nugget, Groupe Dynamite, Betsson, Betsul, The Pools, Kaizen, and William Hill.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 259
**How Do G2 Users Rate Xtremepush?**

- **Integrations:** 8.3/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.3/10)
- **Rich Notifications:** 8.1/10 (Category avg: 8.8/10)
- **A/B Testing:** 8.1/10 (Category avg: 8.4/10)

**Who Is the Company Behind Xtremepush?**

- **Seller:** [Xtremepush](https://www.g2.com/sellers/xtremepush)
- **Company Website:** https://xtremepush.com/
- **Year Founded:** 2012
- **HQ Location:** Dublin
- **Twitter:** @XtremePush (11,107 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3334885/ (130 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Marketing Manager, CRM Manager
  - **Top Industries:** Gambling & Casinos, Marketing and Advertising
  - **Company Size:** 45% Mid-Market, 37% Small-Business


#### What Are Xtremepush's Pros and Cons?

**Pros:**

- Ease of Use (51 reviews)
- Helpful (30 reviews)
- Customer Support (25 reviews)
- Analytics (23 reviews)
- Easy Creation (23 reviews)

**Cons:**

- User Interface (20 reviews)
- Learning Curve (18 reviews)
- Missing Features (16 reviews)
- Limited Features (15 reviews)
- Difficult Learning (14 reviews)

### 17. [OneSignal](https://www.g2.com/products/onesignal/reviews)
  OneSignal is a customer engagement platform that enables companies of all sizes to increase retention and revenue through lightning-fast, personalized messaging. OneSignal supports email, push notifications, in-app messaging, SMS, Apple's Live Activities, and other channels via Webhooks. The platform is fast and easy for Developers to set up, and features an intuitive interface so Marketers are empowered to send messages without additional developer time. In addition to offering critical integrations, OneSignal also features an open API to allow greater messaging flexibility.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 1,167
**How Do G2 Users Rate OneSignal?**

- **Integrations:** 8.7/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.3/10)
- **Rich Notifications:** 8.8/10 (Category avg: 8.8/10)
- **A/B Testing:** 8.4/10 (Category avg: 8.4/10)

**Who Is the Company Behind OneSignal?**

- **Seller:** [OneSignal](https://www.g2.com/sellers/onesignal)
- **Company Website:** https://www.onesignal.com
- **Year Founded:** 2014
- **HQ Location:** San Mateo, California
- **Twitter:** @onesignal (5,542 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/6424376/ (174 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Software Engineer, CEO
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 54% Small-Business, 25% Mid-Market


#### What Are OneSignal's Pros and Cons?

**Pros:**

- Ease of Use (180 reviews)
- Notifications (141 reviews)
- Notification Features (131 reviews)
- Easy Setup (81 reviews)
- Automation (68 reviews)

**Cons:**

- Missing Features (44 reviews)
- Learning Curve (42 reviews)
- Limited Features (39 reviews)
- Expensive (26 reviews)
- Notification Issues (23 reviews)

### 18. [SALESmanago](https://www.g2.com/products/salesmanago/reviews)
  We’re a European SaaS company helping mid-market eCommerce businesses grow sales through deep customer understanding and seamless omnichannel interactions. Our AI Customer Engagement Platform collects real-time data on transactions, preferences, and website behaviour within an integrated Customer Data Platform. These insights power our Omnichannel Marketing Automation and AI-driven personalisation, enabling teams to automate orchestrated customer journeys across multiple channels. Our platform, co-developed with eCommerce marketers, introduces innovative tools across four critical areas: Audiences to centralise customer data, Web Experience to turn visitors into leads, Channels to deliver engaging messages across multiple touchpoints, and Recommendations to boost conversions with AI-driven suggestions and predictive analytics. This infrastructure, trusted by over 3,000 mid-size businesses worldwide, is designed to facilitate hyper-personalised experiences while supporting the specific scalability needs of mid-market organisations. More information on salesmanago.com


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 295
**How Do G2 Users Rate SALESmanago?**

- **Integrations:** 8.8/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.3/10)
- **Rich Notifications:** 8.6/10 (Category avg: 8.8/10)
- **A/B Testing:** 8.4/10 (Category avg: 8.4/10)

**Who Is the Company Behind SALESmanago?**

- **Seller:** [SALESmanago](https://www.g2.com/sellers/salesmanago-1c5494d2-fd8d-4767-b588-a86fc5413891)
- **Year Founded:** 2011
- **HQ Location:** Krakow
- **Twitter:** @SALESmanago (3,669 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/5134015/ (346 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Marketing Automation Specialist, Marketing Manager
  - **Top Industries:** Marketing and Advertising, Retail
  - **Company Size:** 56% Small-Business, 36% Mid-Market


#### What Are SALESmanago's Pros and Cons?

**Pros:**

- Customer Support (19 reviews)
- Automation (16 reviews)
- Automation Efficiency (16 reviews)
- Features (16 reviews)
- Helpful (16 reviews)

**Cons:**

- Learning Curve (11 reviews)
- Not Intuitive (8 reviews)
- Complex Usability (7 reviews)
- Complexity (6 reviews)
- Missing Features (6 reviews)

### 19. [Leanplum](https://www.g2.com/products/leanplum/reviews)
  For app-first companies, Leanplum, a CleverTap company is the only solution that helps personalize and optimize all customer touch points, both inside and outside the app. Leanplum combines multi-channel Lifecycle Marketing with the ability to A/B test the Product Experience for a complete, end-to-end personalization of the mobile journey. Break down organizational silos and eliminate point solutions to enable rapid growth. Founded in San Francisco, Leanplum a CleverTap company has offices across North America, Europe, and Asia, and has received more than $125 Million in funding from leading Silicon Valley venture capital firms. Leanplum a CleverTap company has also been recognized as one of Fortune's Best Companies to Work For and Entrepreneur's Best Entrepreneurial Companies in America.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 95
**How Do G2 Users Rate Leanplum?**

- **Integrations:** 7.9/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.3/10)
- **Rich Notifications:** 8.3/10 (Category avg: 8.8/10)
- **A/B Testing:** 8.4/10 (Category avg: 8.4/10)

**Who Is the Company Behind Leanplum?**

- **Seller:** [Leanplum](https://www.g2.com/sellers/leanplum)
- **Year Founded:** 2012
- **HQ Location:** San Francisco, CA
- **Twitter:** @leanplum (20,127 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2712344/ (34 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Product Manager
  - **Top Industries:** Internet, Computer Games
  - **Company Size:** 51% Mid-Market, 32% Small-Business



    ## What Is Push Notification Software?
  [Marketing Software](https://www.g2.com/categories/marketing)
  ## What Software Categories Are Similar to Push Notification Software?
    - [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)
    - [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)
    - [SMS Marketing Software](https://www.g2.com/categories/sms-marketing)

  
---

## How Do You Choose the Right Push Notification Software?

### What You Should Know About Push Notification Software

### What is Push Notification Software?

Push notifications are messages sent directly to a user’s mobile device, computer, or web browser. There are a variety of ways for companies to communicate with their customers through push notifications. Most people are familiar with the push notifications they receive from apps on their mobile phones that alert them when they receive a new email or engagement on a social media post. Businesses with their own mobile apps use push notification software to create and schedule messages as well as analyze the performance of these messages. App push notifications are delivered to a user’s device regardless of what the user is doing.

There is a second type of push notification known as web push notifications. These differ from mobile app push notifications in a few ways. First, web push notifications work within web browsers instead of applications. Users do not need to download and install an app to receive the notifications. Second, because they work on browsers, web push notifications can be delivered to all devices, including laptops, mobile phones, and tablets. Web push messages typically appear in the right-hand corner of the browser or in a notification center, depending on the user’s device and browser.

For a user to receive a web push notification, they must first opt in. Once a user subscribes, they will receive push notifications as long as they have a browser running—even when they are not actually on the site.

Marketing teams use push notifications to grow, engage, and retain their subscriber base. Push notifications can be used to deliver marketing messages about new content, products, events, or promotions, as well as informational messages like traffic or weather alerts, flight changes, breaking news, and more.

Key Benefits of Push Notification Software

- Send messages to customers even when they aren’t using your app or website
- Reengage customers who haven’t visited your app or website recently
- Personalize messages and target users based on their location or previous behavior
- Analyze the performance of push notification campaigns

### Why Use Push Notification Software?

**User engagement —** Push notifications are highly valued for their ability to reengage customers. These tools are designed to reach lapsed customers and bring them back to a company’s website or app. Unlike emails or social media messages, users receive these notifications in real time, which can help improve conversion rates.

**Targeted messages —** Push notifications can be used to target users with personalized messages based on the user’s previous behavior. For example, a marketer may send a discount alert to a group of customers who have viewed a particular product that has dropped in price. Notifications can also be used to target and reengage users who haven’t visited the website recently.

**Easy to implement —** While it is possible for a company to build their own push notification service, the platform’s development would require a significant amount of time and resources. Push notification software makes it easy for non-developers to implement these tools and align them with a broader digital marketing strategy.

**No app required —** Before the development of web push technology, a company would need to build a mobile app to deliver push notifications. However, developing and maintaining a mobile application is cost-prohibitive for many companies. Web push notification software allows businesses to harness the power of this notification service without the costly investment of a mobile application. Web push notifications also have the added benefit of delivering alerts directly to a user’s browser on any device, including desktops.

**Data privacy —** An additional benefit of web push notifications is that no personally identifiable information (PII) is required to opt in, so anonymous visitors who don’t wish to give away their email address or phone number are more likely to become subscribers. This makes web push notifications a useful tool for marketers seeking to combat data privacy concerns.

### Who Uses Push Notification Software?

Businesses use push notification software to build and engage their online or mobile audiences. Since these messages can easily be customized to suit a company’s specific industry and marketing goals, push notifications are considered an efficient and flexible tool for converting customers, boosting traffic, and increasing sales.

**B2C marketing —** Business-to-consumer (B2C) marketers primarily use push notification software to improve customer engagement and conversion rates. Push notifications can be used to create an ongoing channel of communication with customers in order to increase repeat traffic, encourage purchases, and engage users at the top and middle of the marketing funnel.

**E-commerce —** E-commerce companies use push notifications to send customers sales alerts, reminders, and incentives. If a user has abandoned their shopping cart, a push notification can be delivered to draw the user back to the app or website to complete their purchase. E-commerce sites can also use push notifications to send their customers order confirmations, shipping updates, and limited-time special offers.

**Digital publishers —** Publishers of digital content such as news sites, blogs, and online magazines use push notifications to alert their subscribers when new content is available. Push notifications allow publishers to build their audience, boost traffic, and deliver important or breaking news directly to their followers’ devices.

**Travel and hospitality —** Companies in the travel and hospitality industry can use push notifications to send their subscribers deal alerts, booking reminders, flight updates, travel tips, and more. Push notifications help these businesses improve their conversion rates and boost customer satisfaction.

### Kinds of Push Notification Software

There are two kinds of push notifications: messages sent through an application on a user’s desktop or mobile phone, and notifications delivered through a user’s web browser.

[**App push notifications**](https://www.g2.com/categories/push-notification/f/app-push-notification) **—** App push notifications are the messages users receive from apps on their computers or mobile devices, although mobile app push notifications are more commonly used. On iOS, users must grant permission for an app to send them push notifications. On other mobile operating systems such as Android, users are automatically opted in to receive push notifications.

App push notifications support rich media and interactivity, which means companies can include content such as animated gifs, videos, and audio in their messages. Messages are delivered to a user’s device whether or not the customer is using it. Unread messages will appear on the user’s lock screen or in a notification center, increasing the likelihood the user will engage with the notification.

[**Web push notifications**](https://www.g2.com/categories/push-notification/f/web-push-notification) **—** Web push notifications are messages sent directly to a user via their desktop or mobile web browser. Users do not have to download a special app to receive these notifications. Instead, they are prompted to opt in when they visit a company’s website. Web push notifications will be delivered to the user’s browser even if they do not have the company’s website open. These kinds of push notifications are ideal for companies that don’t need a mobile app or do not have the resources to develop one.

### Push Notification Software Features

Push notification solutions provide different combinations of features at varying price points. When selecting push notification software, you should consider which features will most benefit your business and marketing goals.

**Personalization —** Marketing messages are more effective when they’re tailored to specific users. Personalization features allow marketers to send customers push notifications about products, sales, or content that will interest them most.

**Scheduling —** Scheduling enables marketers to create a push notification and schedule it to be delivered at a later date. This feature can be used to schedule multiple or recurring notifications so you do not have to be present to send the messages in real time.

**Segmentation —** The segmentation feature provided by push notification software enables marketers to segment their audience based on certain criteria, such as device type, location, time zone, site actions, and subscription date. With segmentation, companies can develop targeted marketing campaigns and increase click-through rates by delivering the most relevant messages to subscribers.

**A/B testing —** A/B testing allows marketers to test different push notifications and determine which message was the most effective. Variables that can be tested include the notification title, the content of the message, emojis, images, and the call to action.

**Analytics —** Analytics features provide marketers with the ability to measure and analyze the performance of their push notification campaigns. Analytics and reporting tools can track metrics such as opt-in rates, delivery rates, click-through rates, and conversion rates.

**Browser support —** As of 2019, Chrome, Firefox, Opera, and Safari web browsers all support web push notifications. Most web push notification software should support these browsers. However, buyers should confirm browser support before purchasing a product for web push notifications.

### Potential Issues with Push Notification Software

**Oversending —** Because push notifications are so quick and easy to send, some companies may overdo it by sending too many messages. However, push notifications work best when they are used in moderation. Users who are annoyed by multiple push notifications every day will inevitably opt out of the service or even uninstall the app altogether. To maintain high opt-in rates, businesses should make sure they are only sending relevant and timely messages that provide real value to their customers.

**Opt-in rates —** For app push notifications on iOS and for web push notifications, users must opt in to receive messages. Some companies use a generic request for permission, which can discourage users who don’t understand the request or do not immediately see the value in subscribing to a business’ push notifications. To avoid this drawback, companies can use messaging that explains what push notifications are and what kinds of benefits they will provide the user.

**Rich media —** Although some app push notifications support rich media like videos, animated gifs, and audio, web push notifications do not yet support this interactive content. Web push notifications can display icons, large images, and badges, although the level of support varies depending on the user’s device and browser. As web push gains popularity, however, browsers may expand support for rich media.

### Software and Services Related to Push Notification Software

[**Mobile marketing software**](https://www.g2.com/categories/mobile-marketing) **—** Mobile marketing software enables companies to plan, implement, and control diverse marketing campaigns that target smartphones, tablets, and other mobile devices within mobile web browsers, mobile applications, or mobile advertising. Most mobile marketing solutions offer app push notifications as a feature, and some also provide web push notification tools.

[**Proactive notification software**](https://www.g2.com/categories/proactive-notification) **—** Proactive notification software helps companies inform customers about upcoming activities or actions, such as deadlines, payments, product updates, promotions, or suspicious account activity. Proactive notification software can also be used to alert companies of customer events in order to optimize customer service and increase sales.

[**SMS marketing software**](https://www.g2.com/categories/sms-marketing) **—** SMS marketing is another method for targeting customers through mobile devices. SMS marketing software enables companies to engage their subscribers via SMS (short message service). With these tools, marketers can implement digital advertising promotions, polls, surveys, and coupons. Service-based businesses can also use SMS marketing to send appointment reminders or reengage past customers.