# Appier AIQUA Reviews **Vendor:** Appier **Category:** [Personalization Software](https://www.g2.com/categories/personalization) **Average Rating:** 4.6/5.0 **Total Reviews:** 22 ## About Appier AIQUA AIQUA is a user engagement platform that helps you leverage AI to proactively engage end users in the most effective way across all marketing channels. 1) Omnichannel Engagement: Reach your customers through a comprehensive range of communication channels all managed from one platform. An easy-to-use interface enables you to customize your user experience on both their app and website across each of the user’s devices. Your customer communications can be further optimized to target additional channels, including push notifications, email, SMS, and messenger programs. 2) AI-based Recommendation: Achieve hyper-personalization and deliver 1:1 recommendations with Appier’s deep content-based NLP and user-based AI solutions. Optimize not only performance (CTR, CVR), but also user experience (product coverage, diversity, novelty, etc.). You can set different goals by implementing hybrid strategies to adapt to the fast-changing world. 3) Customer Journey Automation: Engage your customers with real-time notifications triggered by their behavior along their user journey. Simply drag-and-drop to easily bridge gaps among key actions for conversion, and to orchestrate multiple channels and campaigns with AIQUA’s unique AI-driven Journey Map feature. 4) A/B and Multivariate Testing: Measure true performance uplifts and ROI by flexibly experimenting with multiple variants to identify the best creative or factor. Set up a control group to see whether your marketing campaigns are effective and check which variant performs the best with visualized analytics. 5) Custom Algorithms and Scenarios: Combine your industry know-how with our AI capabilities. On top of our standard platform, Appier provides custom services to design algorithms and scenarios that cater to your business goals. Import customized factors, algorithms and campaigns to the platform and see how they perform with our analytics. 6) Audience Segmentation: Define your target audience easily with various user conditions, including user behavior, CRM, external interests, etc. Import predictive segments from AIXON to make forward-looking decisions, such as predicting users who are likely to purchase or churn in the future. 7) Rich Creatives: Explore a wide range of creative formats for you to use across channels. Experiment with carousels, videos, GIFs and more to deliver personalized images and text with dynamic creatives based on conditions that cater to your marketing scenarios. ## Appier AIQUA Pros & Cons **What users like:** - Users appreciate the **user-friendly interface** of Appier AIQUA, ensuring smooth and efficient event management. (1 reviews) - Users appreciate the **user-friendly interface** of Appier AIQUA, which enhances their overall experience without distractions. (1 reviews) - Users appreciate the **user-friendly interface** of Appier AIQUA, enhancing their overall experience without distractions. (1 reviews) - Users appreciate the **user-friendly interface** of Appier AIQUA, ensuring a smooth and efficient experience. (1 reviews) ## Appier AIQUA Reviews ### 1. Easy to use for efficient marketing automation, and best support team ever **Rating:** 5.0/5.0 stars **Reviewed by:** Keven S. | Senior Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 31, 2024 **What do you like best about Appier AIQUA?** What I love about the software is that they offer more than just tools—they really partner with you. Their tech and business support team are always ready to tap in with personalized advice. Also the service helps integration smoother than expected. Plus, the platform is user-friendly, making it easy to get started without a steep learning curve. The combination has made a huge difference in achieving our goals and business effectively. **What do you dislike about Appier AIQUA?** While Appier AIQUA has many strengths, one area that could be improved is the complexity of some advanced/beta features. Sometimes it can be a bit overwhelming requiring to be solved by support team's guidance. **What problems is Appier AIQUA solving and how is that benefiting you?** In my role as a marketing consultant within the to C entertainment software industry, AIQUA has been a helpful tool. It effectively manages the overwhelming data, allowing me to extract valuable owned media campaign insights crucial for crafting targeted marketing strategies. AIQUA's AI-driven capabilities enable me to create personalized and dynamic experiences for users, driving engagement and loyalty. Its add-on predictive audience module optimize campaign performance, while cross-channel communication ensures less labor efforts. Additionally, AIQUA automates repetitive tasks, freeing up time for strategic planning and creativity. Overall, AIQUA empowers me to deliver better results and progressing over time. ### 2. Collect users' website behavior and quickly reach out to users for contact **Rating:** 5.0/5.0 stars **Reviewed by:** Roaddy H. | Assistant Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2024 **What do you like best about Appier AIQUA?** 1. Collect users’ website behavior and quickly reach out to users for contact 2. By connecting with other solutions, import the list and make contacts 3. Can contact users through many different methods, such as APP PUSH, LINE PUSH, SMS... different methods 4. Design different marketing reach plans for different channels and track them **What do you dislike about Appier AIQUA?** 1. There are more options for calculating attribution, such as adding UTM attribution and adding date and number options. will be more objective. 2. The default performance tracking should be set to not double-calculate the results, which will be more objective. 3. If there are other solutions such as AIRIS connected in series, it is recommended that the definitions of events, behaviors, etc. should be consistent. Otherwise, if they are used interchangeably in different solutions, different definition names will need to be readjusted. **What problems is Appier AIQUA solving and how is that benefiting you?** Quickly collect users’ browsing behavior on the website, and quickly reach users through functions to communicate with users more effectively and improve conversions. ### 3. Maximizing Engagement with Advanced Personalization **Rating:** 5.0/5.0 stars **Reviewed by:** Jovy C. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 10, 2024 **What do you like best about Appier AIQUA?** Appier AIQUA's platform has very intuitive user interface, making it easy to integrate with its AI-related features. However, what truly sets Appier apart is its exceptional customer support team. Their hands-on approach has been extremely helpful, greatly maximizing the value of their product for us. **What do you dislike about Appier AIQUA?** Having utilized Appier AIQUA for nearly a year, I've generally been impressed with its performance. However, the integration and synergy between AIQUA and other Appier products, such as AIRIS and Botbonnie, have room for improvement. While each product operates effectively in isolation, the seamless interaction and data exchange between them aren't as fluid or intuitive as one might expect. **What problems is Appier AIQUA solving and how is that benefiting you?** Appier AIQUA primarily addresses two challenges for us: the tedious process of setting up campaigns across different channels, and the difficulty of implementing an AI model for personalization on our ecommerce website. These challenges are overcome through its marketing automation and product recommendation features. The impact of these features has significantly improved the performance of our Double 11 campaign. ### 4. A Helpful Platform **Rating:** 5.0/5.0 stars **Reviewed by:** 宛玉 . | E-commerce department business development supervisor, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Appier AIQUA?** An A/B test feature has been incredibly helpful for me in analyzing data. **What do you dislike about Appier AIQUA?** I hope to provide more relevant data on LINE push notifications, making it easier to identify preferred push notification patterns among the audience. **What problems is Appier AIQUA solving and how is that benefiting you?** Help us test different versions to understand which ones our audience prefers. This can help identify more audience members interested in browsing related categories, broadening the reach of our product. ### 5. Easy and fast to operate **Rating:** 5.0/5.0 stars **Reviewed by:** 宥妍 . | product manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Appier AIQUA?** The process of sending messages has become uniform and very fast, saving me a lot of time. **What do you dislike about Appier AIQUA?** I feel that the interface could be more lively and intuitive, which would be better. **What problems is Appier AIQUA solving and how is that benefiting you?** We send designated messages to the corresponding users using marketing campaign promotions via LINE, newsletters, and SMS. Additionally, we use trigger-based messages to send conditional promotional messages to consumers ### 6. "AIQUA" Effectively expose our activities to fans **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** September 25, 2024 **What do you like best about Appier AIQUA?** 1.User-friendly interface 2.There will be no delays in uploading events 3.Design that won't bother fans **What do you dislike about Appier AIQUA?** 1.A design that attracts fans to click more **What problems is Appier AIQUA solving and how is that benefiting you?** Customized marketing campaign exposure ### 7. It's easy to use. **Rating:** 5.0/5.0 stars **Reviewed by:** Erin L. | assistant, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Appier AIQUA?** We can input image url while editing Carousel Templates. **What do you dislike about Appier AIQUA?** When system crashes happened makes nothing can do. **What problems is Appier AIQUA solving and how is that benefiting you?** Makes E-Commerce more active. ### 8. Nice marketing automation tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Hardware | Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2024 **What do you like best about Appier AIQUA?** The interface is intuitive and easy to navigate, even for users who are not tech-savvy. Campaign settings and audience segmentation is straightforward. **What do you dislike about Appier AIQUA?** The integration process is a bit complicated. **What problems is Appier AIQUA solving and how is that benefiting you?** AIQUA has significantly transformed how we handle our marketing campaigns, from lead generation to customer retention. The automation also help us save a lot of time. ### 9. An effective automation tool to communicate with customers. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** May 31, 2024 **What do you like best about Appier AIQUA?** Easy to understand and easy to use. The integration time is short so that we can start to use it soon and see the performance. **What do you dislike about Appier AIQUA?** If members who are not familiar with data or digital integration, need much more time to understand its basic data structure and then be capible to use the platform. **What problems is Appier AIQUA solving and how is that benefiting you?** It helps us target the right and designeated audience to covey customized marketing information. ### 10. Nice product, excellent service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2024 **What do you like best about Appier AIQUA?** The Customer Success team is extremely helpful; new journey map feature is friendly and easy to use. **What do you dislike about Appier AIQUA?** The in-web campaign editor can be improved. **What problems is Appier AIQUA solving and how is that benefiting you?** Help automized daily marketing operations ### 11. Convenient to operate **Rating:** 5.0/5.0 stars **Reviewed by:** 曹衣宥 Yiyou . | E-commerce Operations Senior Planner, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Appier AIQUA?** Using A/B testing can optimize open rates **What do you dislike about Appier AIQUA?** I hope to develop other A/B testing functionalities. **What problems is Appier AIQUA solving and how is that benefiting you?** Encouraging order completion conversion ### 12. A Great Digital Transformation Strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Kam Poh C. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 16, 2023 **What do you like best about Appier AIQUA?** Appier’s tools are easy-to-use and the icing on the cake is having a proactive and collaborative team who not only guided us on our overall strategy, but offered very helpful strategic ideas to further enhance our marketing strategies. Appier has a strong set of features that prove their worth in each and every case, and we've seen steady growth in our marketing metrics since using them." **What do you dislike about Appier AIQUA?** There is no downside to using Appier Aiqua so far, as it really has been invaluable to our team. **What problems is Appier AIQUA solving and how is that benefiting you?** By unifying our offline and online data, we were able to create niche segments of customers based on their behavior and interests and create even more personalized marketing campaigns and messages to further build brand loyalty and create significant uplift. With Appier’s AI-powered A/B testing, we were able to test out different content for our marketing campaigns to find out which resonated the most with our customers and this enabled us to gain an incremental CTR uplift of more than 130%. ### 13. Excellent Martech Tools. Easy to use and improved our EC site's user engagement and GMV. **Rating:** 4.5/5.0 stars **Reviewed by:** Howard C. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 18, 2022 **What do you like best about Appier AIQUA?** We love AIQUA's personalized message function. It allowed us to send personalized tailored messages to each user at the right time via various channels. It is extremely easy to use and pretty self-explanatory. **What do you dislike about Appier AIQUA?** Overall I am very pleased with AIQUA's performance after almost a year of using it. However, if the product synergy between AIQUA and other Appier products such as CrossX and Botbonnie is more smooth, that would be great. **What problems is Appier AIQUA solving and how is that benefiting you?** AIQUA definitely helped with our user engagement. With its strong audience segmentation feature, we now can send personalized messages to the right audience at the right time, which improved their user experiences. ### 14. Best marketing tool for customers **Rating:** 5.0/5.0 stars **Reviewed by:** MD Mustasin R. | Amazon FBA , Small-Business (50 or fewer emp.) **Reviewed Date:** September 03, 2022 **What do you like best about Appier AIQUA?** The AI system that AIQUA provides is the most useful thing. The marketing strategy of AIQUA is very effective and enough for the customer who needs to market a cloud-based platform. Appier AIQUA has the package solution for all. I like the system for my business. **What do you dislike about Appier AIQUA?** Nothing is dislikable from AIQUA. The step to follow to reach customers is very easy with this system. As a Proactive marketing automation platform, Appier AIQUA is fantastic. **What problems is Appier AIQUA solving and how is that benefiting you?** Automated Campaigns and Text messaging are the main beneficial features that are used the most by Appier AIQUA. My company nowadays getting much develop by using this system. ### 15. AIQUA saves me a lot of time at work. **Rating:** 5.0/5.0 stars **Reviewed by:** Weng D. | Brand Comms & Digital Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2022 **What do you like best about Appier AIQUA?** I can maximize the coupon usage and conversion rate by sending the in-web push, personalized EDM, SMS...etc within one MarTech tool. Also, AIQUA allows me to easily maintain customer relationships, enhancing customer loyalty. **What do you dislike about Appier AIQUA?** Currently, Appier AIQUA cannot open in Safari, which is quite inconvenient for MAC users. **Recommendations to others considering Appier AIQUA:** N/A **What problems is Appier AIQUA solving and how is that benefiting you?** Appier AIQUA's customer journey analytics allows me to save lots of time on analyzing our customer base. As long as I set the trigger conditions, I can maximize the exposure of the marketing campaign. This mechanism allows us to reach half of the performance of 2021 in 2022 Q1. ### 16. Great automation marketing tool - Appier Aiqua **Rating:** 4.0/5.0 stars **Reviewed by:** Ramprassad B. | Email Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 19, 2022 **What do you like best about Appier AIQUA?** Campaign creation is very simple with the assistance of great & efficient user interface. **What do you dislike about Appier AIQUA?** Didn't discover anything however to dislike in aiqua **What problems is Appier AIQUA solving and how is that benefiting you?** Aiqua makes a difference us in a incredible way to advertise in an productive way by awesome way of making sections & funneling with related to customer engagement ### 17. Appier Aiqua automation marketing tool **Rating:** 3.5/5.0 stars **Reviewed by:** Ramprassad B. | Email Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 22, 2022 **What do you like best about Appier AIQUA?** Campaign creation is quite easy with the help of crisp user friendly interface. **What do you dislike about Appier AIQUA?** Didn't find anything yet to dislike in aiqua **What problems is Appier AIQUA solving and how is that benefiting you?** Aiqua helps us in a great way to market in an efficient manner by great way of making segments & funneling with related to cuatomer engagement ### 18. A tool which is suitable for non-IT background marketers **Rating:** 4.0/5.0 stars **Reviewed by:** Shi Yee T. | Digital Marketing Supervisor, Small-Business (50 or fewer emp.) **Reviewed Date:** March 15, 2021 **What do you like best about Appier AIQUA?** The set up for CRM campaigns was quite simple for digital marketers without much IT background, we will be able to customize the content and trigger rules easily and will receive immediate helps from the contact person whenever we face problems. Monthly and quarterly reviews are provided in order to help us to optimize the campaigns **What do you dislike about Appier AIQUA?** The current analytics dashboard is less user-friendly, we would like to see an more advanced dashboard such as able to compare Week Over Week/ Month Over Month data directly on the dashboard itself. **What problems is Appier AIQUA solving and how is that benefiting you?** Appier Aiqua helped us to set up CRM campaigns easily and increased the LTV of our customers, we observed a 200% session increased and 90% of revenue increased through different retention campaigns ### 19. A very versatile marketing automation tool for company with advanced needs" **Rating:** 4.5/5.0 stars **Reviewed by:** Jnanendra V. | Information Technology Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 29, 2021 **What do you like best about Appier AIQUA?** The ability to efficiently create campaigns for a variety of use-cases and the ease of use of the platform. The service is also very good. We are also able to use other advanced APIs provided by Appier to fulfill transaction push use-cases" **What do you dislike about Appier AIQUA?** Nothing in particular. We are very happy with Appier servies. **What problems is Appier AIQUA solving and how is that benefiting you?** We are trying to improve user onboarding, increase revenue from existing users and build a loyal customer base. Appier's Aiqua helps us create the right audiences and send the right message at the right time to engage the user across these stages of the funnel. We seen an increase user engagement with increase in App sessions as well as reduction in abandonment ### 20. A well-round customer engagement tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** March 22, 2021 **What do you like best about Appier AIQUA?** What I like best is Appier's service. There're many marketing automation tools out there in the market, but you find it's rare that they design a custom AIQUA solution for you. Appier, however, went above and beyond for KCC in that Appier designed custom solution for KCC that perfectly fits KCC's unique business needs and goals. **What do you dislike about Appier AIQUA?** AIQUA has many features and that could pose some difficulty in utilizing AIQUA to its full capacities. KCC team probably needs to explore other available features more. This is to discover the untabbed values that can help deliver uplifts in performance in case the current strategy faces stagnance **Recommendations to others considering Appier AIQUA:** Invest your time in this tool to reap all the benefits and values AIQUA has to offer. You will start to see the significant uplifts in results in no time. **What problems is Appier AIQUA solving and how is that benefiting you?** AIQUA enables KCC's communication strategy to be more proactive and highly relevant to our existing customers and prospects. As a result, we saw a 90% uplift in total click and 40% uplift in CTR. In addition, this tool helps transform ways of working within our cross functional teams when it comes to digital marketing campaigns on owned and paid media channels. My team gains more momentum and be able to influent other business units to align their works more with us. KCC team was impressed immensely with the custom service tailored made to fit KCC’s unique business needs. Appier provided AIQUA solution which equiped with newly designed algorithms and scenarios that cater to KCC's business goals. ### 21. It was a great technology, however it does not meet the target requirement. **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2021 **What do you like best about Appier AIQUA?** The best thing in AIQUA is the segmentation function, it helps to segment our audiences so we can target the right audience. **What do you dislike about Appier AIQUA?** The template design of the regular and in-web campaign are quite limited, and the placement of the campaign sometimes overlapping. **Recommendations to others considering Appier AIQUA:** AIQUA is good if your objective is increasing website pageviews and visitors. The support team is attentive when you need help. **What problems is Appier AIQUA solving and how is that benefiting you?** We wanted to increase our website pageviews, AIQUA did help us alot in pageviews. However, it is still far from what we have targetted in the beginning. ### 22. Very good marketing automation tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** March 26, 2021 **What do you like best about Appier AIQUA?** Dynamically personalize the creative contents of the message in a flexible manner allowing us to make messaging relevant **What do you dislike about Appier AIQUA?** Everything is fine - the tool meet our expectations **What problems is Appier AIQUA solving and how is that benefiting you?** The tool allowed us to create automatic messages tailored to the behavior of users on our website and made communication more relevant. ## Appier AIQUA Discussions - [How do you use Appier Aiqua?](https://www.g2.com/discussions/how-do-you-use-appier-aiqua) - [What is the use of Appier Aiqua?](https://www.g2.com/discussions/appier-aiqua-what-is-the-use-of-appier-aiqua) - [What is the use of Appier Aiqua?](https://www.g2.com/discussions/what-is-the-use-of-appier-aiqua) - [What is Aiqua?](https://www.g2.com/discussions/appier-aiqua-what-is-aiqua) - [What is Aiqua?](https://www.g2.com/discussions/what-is-aiqua) - [View Appier AIQUA pricing details and edition comparison](https://www.g2.com/products/appier-aiqua/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-27+12%3A33%3A15+-0500&secure%5Bsession_id%5D=d6751da1-9902-4378-a6b0-0d51b83e06de&secure%5Btoken%5D=7a53a2a40397b1a108bb3d0366e322828bc0b1ece1ed0897ea718e955c5f488c&format=llm_user) ## Appier AIQUA Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Platform Basics** - Dynamic Segmentation - Journey Optimization **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Templates** - Library - Customization - Optimization **Analytics** - Campaign Performance - Audience Insights **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Multichannel** - Web - Email - Mobile **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Appier AIQUA Alternatives - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.8/5.0 (1,338 reviews) - [MoEngage](https://www.g2.com/products/moengage/reviews) - 4.5/5.0 (509 reviews) - [Braze](https://www.g2.com/products/braze/reviews) - 4.5/5.0 (1,657 reviews)