
The platform is very intuitive and easy to set up, even for large-scale campaigns. The automation builder is powerful, and the segmentation tools make targeting audiences simple and effective. I especially appreciate the strong deliverability rates and the ability to integrate with multiple CRM and e-commerce systems. Review collected by and hosted on G2.com.
It can be a little expensive to smaller teams and some of the more advanced automation functions have a learning curve. Although integrations are robust, some niche platforms still need to be worked around or a specific API connection. The reporting dashboard might also be somehow more customizable to be analyzed more profoundly. Review collected by and hosted on G2.com.


