--- title: Sailthru by Marigold Reviews meta_title: 'Sailthru by Marigold Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 155 reviews by the users' company size, role or industry to find out how Sailthru by Marigold works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 155 scale: '5' date_modified: '2026-07-13' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Sailthru by Marigold Reviews **Vendor:** Zeta Global **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.2/5.0 **Total Reviews:** 155 ## About Sailthru by Marigold Sailthru by Marigold keeps media and retail organizations ahead of the digital curve with an industry-leading suite of cross-channel marketing solutions that maximize audience engagement, drive revenue through deeper personalization, and operationalize and amplify data. Powered by zero- and first-party data, Sailthru by Marigold empowers modern marketers to cultivate deep, life-long relationships with customers by curating personalized journeys that drive rich engagement and secure brand loyalty. The world’s most innovative publishers and fastest-growing ecommerce companies trust Sailthru by Marigold to help them succeed. ## Sailthru by Marigold Pros & Cons **What users like:** - Users value the **advanced automation** in Sailthru, enabling efficient management of complex, personalized campaigns across channels. (2 reviews) - Users value the **advanced automation features** of Sailthru, enhancing campaign management and personalized customer experiences. (2 reviews) - Users praise Sailthru's **advanced automation** features that enable effective, personalized customer interactions across channels. (2 reviews) - Users value the **advanced personalization and predictive analytics** of Sailthru, enhancing customer engagement and conversions effectively. (2 reviews) - Users appreciate the **advanced personalization and predictive analytics** of Sailthru, enhancing tailored customer experiences significantly. (2 reviews) - Intuitive (2 reviews) - Personalization (2 reviews) - Personalization Services (2 reviews) - Users value the **robust personalization and automation features** of Sailthru, enhancing their email and campaign management efficiency. (1 reviews) - Analytics (1 reviews) **What users dislike:** - Users find the **difficult learning process** of Sailthru daunting, particularly for those lacking technical expertise. (2 reviews) - Users find **inadequate reporting** in Sailthru, leading to difficulties in interpretation and navigation for effective use. (2 reviews) - Users experience a **steep learning curve** with Sailthru, finding its setup complex and challenging for smaller teams. (2 reviews) - Users find the **limited reporting** tools of Sailthru challenging and cumbersome, impacting effective data interpretation. (2 reviews) - Users find the **reporting tools cumbersome** , making it difficult to interpret data effectively within Sailthru. (2 reviews) - Reporting Issues (2 reviews) - Steep Learning Curve (2 reviews) - Complex Analytics (1 reviews) - Complex Features (1 reviews) - Complexity (1 reviews) ## Sailthru by Marigold Reviews ### 1. Advanced Personalization and Predictive Analytics That Drive Engagement **Rating:** 4.5/5.0 stars **Reviewed by:** Abhishek S. | Campaign Management Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** February 19, 2026 **What do you like best about Sailthru by Marigold?** What I like best about Sailthru by Marigold is its advanced personalization and predictive analytics, which enable highly tailored customer experiences across email and web channels. The platform’s ability to use rich behavioral and purchase data to recommend content and products helps increase engagement and conversions. I also appreciate the depth of segmentation and automation, which makes it possible to build sophisticated lifecycle campaigns that feel truly relevant to each individual subscriber. **What do you dislike about Sailthru by Marigold?** What I dislike about Sailthru by Marigold is that its interface and setup can feel complex and overwhelming, especially for smaller teams or those without technical support. The learning curve is steeper compared to more beginner-friendly platforms, and some of the advanced features require deeper configuration or developer resources to fully leverage. Additionally, reporting and analytics, while powerful, can sometimes be harder to interpret without customization. **What problems is Sailthru by Marigold solving and how is that benefiting you?** Sailthru by Marigold solves the challenge of delivering highly personalized experiences at scale by using customer behavior and purchase data to tailor messaging, recommendations, and automation across email and web channels. This helps ensure that audiences receive relevant content based on their individual preferences and actions, which improves engagement, conversion rates, and long-term loyalty. For me, that means I can build more effective lifecycle campaigns that feel personalized without manual segmentation, ultimately driving better performance with less ongoing effort. ### 2. Transformative Personalization, Needs UX Enhancement **Rating:** 4.0/5.0 stars **Reviewed by:** Stuessy B. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 09, 2026 **What do you like best about Sailthru by Marigold?** I like how powerful Sailthru by Marigold's behavioral personalization and 360° customer profiling are. It really helps us move beyond generic email marketing by understanding user behavior across our website and campaigns. This way, we can deliver hyper-targeted messaging that resonates with our Hong Kong audience. The automation builder is extremely flexible, allowing us to create complex customer journeys without needing any coding skills—covering things like welcome sequences, cart abandonment, and re-engagement flows. I also value the deep analytics and insights it offers, which are crucial for measuring performance clearly and optimizing campaigns in real-time. **What do you dislike about Sailthru by Marigold?** The user interface feels outdated in certain parts and can be slow at peak hours, which affects daily workflow efficiency. Some of the analytics dashboards are not as flexible as we’d like, making it harder to build custom reports for local stakeholders quickly. Suggestions for improvement include fully customizable dashboards to build our own widgets, faster real-time analytics, better multi-touch attribution, and more localization for Hong Kong users. **What problems is Sailthru by Marigold solving and how is that benefiting you?** I use Sailthru by Marigold to unify user behavior data, automate personalized journeys, and eliminate manual tasks. It solves issues of generic messaging and fragmented data, allowing hyper-targeted campaigns and 1-to-1 communication, significantly lifting engagement and conversion rates. ### 3. Great if you run an ecom and looking for a marketing automation platform **Rating:** 4.0/5.0 stars **Reviewed by:** Bernardo V. | CRM, CX Head, Enterprise (> 1000 emp.) **Reviewed Date:** October 01, 2025 **What do you like best about Sailthru by Marigold?** The platform offers robust personalization and automation features, making it highly effective for those who need to send large volumes of emails or manage publishing campaigns. Its user-friendly interface, complete with a drag-and-drop campaign builder, simplifies the process of creating and managing campaigns. Additionally, it supports multichannel outreach and adaptive campaigns, which adds to its versatility. It is also relied upon by leading media and retail brands. **What do you dislike about Sailthru by Marigold?** Customer support leaves much to be desired. There is a steep learning curve, especially when it comes to advanced features such as Zephyr scripting. The reporting tools can feel fragmented or cumbersome to navigate. Additionally, the segmentation options are limited, and the email template builder is quite basic. **What problems is Sailthru by Marigold solving and how is that benefiting you?** To run automation campaigns, in some brands that we want to keep apart of our big brand catalogue and global solutions ### 4. Good Product but could use better support **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 08, 2023 **What do you like best about Sailthru by Marigold?** I like the ease of the product. it's best for smaller teams and is easier to implement than SFMC. The ease of audience builder and lifecylce optimizer is my favorite. **What do you dislike about Sailthru by Marigold?** When I have harder problems to tackle, support is not always equipped to deal with it. When it is pushed to the engineers, it takes a long time to get an answer and that is not always okay for my team. **What problems is Sailthru by Marigold solving and how is that benefiting you?** ST allows for ease of setup for marketing automation, clean drag and drop templates, and easy analytics on the ST database. It allows for multiple ways to automate emails. ### 5. An amazing Marketing personalization platform. **Rating:** 4.5/5.0 stars **Reviewed by:** Alan A. | Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 24, 2022 **What do you like best about Sailthru by Marigold?** It is an amazing platform for e-mail advertising with advanced automation and analytics. The analytics facilitates us in recognizing our target audience with accurate details. particular and thorough facts to our clients, permitting them to make clever judgments approximately courses. Users can build e-mail templates with the use of the drag and drop characteristic. Sailthru supports dynamic electronic mail content. Its consumer interface is tremendous. Sailthru is a purchaser retention software program that enables retail and media agencies, in addition to entrepreneurs, to build and nourish more potent relationships with their customers and clients. **What do you dislike about Sailthru by Marigold?** Its electronic mail templates builder is poor. It has limited conditions available for listing segmentation. Its customer service traditionally solves issues. The double verification to sign up can be a bit annoying. Unsatisfied with the reliability of the product. It appears to slow down the device. It became boggy. **What problems is Sailthru by Marigold solving and how is that benefiting you?** Sailthru's commercial enterprise intelligence answer offers actionable, proprietary consumer insights. Sailthru makes use of cross-channel statistics to consolidate personal behavior, patron interest, buy facts, and every other key metrics you outline to construct an entire life view of each of your clients. Sailthru offers an integration consultant, assignment supervisor, implementation engineer, and innovative offerings fashion designer, as well as 24/7 assistance, training applications and character publications, a professional analytics crew, and innovative services crew for ongoing advice. Sailthru is a platform that will help you come to be greater dependable and an expert in your niche in the eyes of your target marketplace. ### 6. Sailthru- an Effective Marketing Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Rebecca T. | Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** July 18, 2022 **What do you like best about Sailthru by Marigold?** Sailthru provides the option of customization which is an attractive feature for the users. It effectively manages email marketing. marketing is reporting that improves the user perception of the software. It is a tool that is a great source of marketing and getting results for the marketers to gain beneficial results. **What do you dislike about Sailthru by Marigold?** The location of the listing is difficult for the user which makes them irritated as it takes more time. Dealing with a lot of customers but in this case, the backward capability is hard to maintain. The user interface is not attractive. **What problems is Sailthru by Marigold solving and how is that benefiting you?** This platform enhances email marketing functionality. The email program is intuitive and has an easy-to-use layout. The user interface is simple, fast and seamless. This attracts many users because other applications lack such features. It further provides automation solutions for companies. It offers a lot of templates to users’. It is a simple hassle free platform. ### 7. Sailthru Featured-Rich Marketing Software **Rating:** 4.5/5.0 stars **Reviewed by:** Angelika E. | Marketing & Sales Lead, Retail (Brick and Mortar) Gift Cards, Enterprise (> 1000 emp.) **Reviewed Date:** August 12, 2022 **What do you like best about Sailthru by Marigold?** The software comes with the easy to integrate features and supports straightforward functionality. You will get the best insight, customer support, and report analytics using this software. Furthermore, sail thru the present platform and make them worth trying out for standing above all. **What do you dislike about Sailthru by Marigold?** So, Sailthru software is the uploading of suppression and manual list without any automated feature. The software is built with the inability to amend any feature and there are no summaries or any sort of customer guide available. **What problems is Sailthru by Marigold solving and how is that benefiting you?** it is the most important pillar to stand out in the crowd with the best marketing approaches. Moreover, the growth ledger report will be apt using this platform and you will find this task easy using the sail thru dashboard system. ### 8. Great platform! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** April 19, 2022 **What do you like best about Sailthru by Marigold?** We found the platform fairly easy to integrate and migrate everything over from our old platform. Usability is very straightforward as we were able to set up all of our campaigns fairly easily. Reporting/analytics/insights could use a little work but are definitely good enough to get you what you need. Probably of most importance is that their support is quick and very helpful. **What do you dislike about Sailthru by Marigold?** While the platform is pretty easy to use, for the most part, some things are a bit clunky and seem to require extra steps (e.g. rescheduling certain types of campaigns after editing) but I'm sure there's some weird backend reason why. Also, some basic reporting seems to be missing (e.g. simple mobile/desktop splits) and there are limited frequency caps if using their overlays. **What problems is Sailthru by Marigold solving and how is that benefiting you?** The real value for us has been the data feeds and dynamic content modules allowing us to automate the bulk of our sends, freeing up limited resources to focus on growing our email channel. ### 9. Overall, a very good experience. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Small-Business (50 or fewer emp.) **Reviewed Date:** November 24, 2022 **What do you like best about Sailthru by Marigold?** Overall, it is very good. Good stats/reporting. Interface looks better than most of the competitors. **What do you dislike about Sailthru by Marigold?** The only downside is the organization of campaigns in folders and the process of setting up a campaign could be a bit easier. **What problems is Sailthru by Marigold solving and how is that benefiting you?** Personally, I didn't have any issues. ### 10. Email is around to remain, and Sailthru would help businesses maximize its potential. **Rating:** 5.0/5.0 stars **Reviewed by:** Julie A. | Corporate Social Respponsibility Senior Associate, Enterprise (> 1000 emp.) **Reviewed Date:** January 07, 2022 **What do you like best about Sailthru by Marigold?** Sailthru handles all of my email campaigns. Our email team is the single one that uses Sailthru. Each of our automated email servers, and also batches and flash mailings, are powered by Sailthru. This has benefited us in delivering personalized emails to varied lists. This has erased the necessity for us to personally compose the whole of our emails. **What do you dislike about Sailthru by Marigold?** Our firm offers a customization product that we would like to combine with Sailthru. However the absence of API support for integrating with external systems makes this more complicated than it ought to be. **What problems is Sailthru by Marigold solving and how is that benefiting you?** Our customer profiles are the most extensive and dependable in the industry, and information is power. Capture important consumer information like as preferences, email and omnichannel interaction, purchase patterns, and much more. Finally, irrespective of media, swiftly customize messaging to each and every customer. Long-term profits are built on connections. ### 11. A neutral experience **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** March 01, 2022 **What do you like best about Sailthru by Marigold?** I liked that we could easily code more advanced dynamic content in the email body and for the send name. It was great working with the Sailthru reps as well, and they were very knowledgeable. **What do you dislike about Sailthru by Marigold?** I didn't particularly like that we had to upload recipient lists & suppression lists manually, rather than having audiences flow through dynamically and more advanced segmentation features. I also found it difficult to search for sent emails by typing terms into the search bar. **What problems is Sailthru by Marigold solving and how is that benefiting you?** We used Sailthru to send out various campaigns (both batch sends and triggered). I found it a helpful platform when using dynamic content in email sends. I also like that when uploading a list, we didn't need to wait a long time for a data refresh. ### 12. We started on the SailThru platform last year, and it's been great for our us! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** May 03, 2021 **What do you like best about Sailthru by Marigold?** I like how much A/B testing we can do, how easy it is to build out emails, and how helpful the SailThru team has been. I also really appreciate the LO flows, we've been building out our win back campaigns, and it's been so helpful. **What do you dislike about Sailthru by Marigold?** I would love to see some changes to the analytics portion of the platform -- being able to customize my dashboard and summaries more would be so helpful (we tend to look at total open rate and click to open rate in addition to unique OR and CTOR, and it'd be great to have a way to see those overall stats at a glance). **Recommendations to others considering Sailthru by Marigold:** I think it's a great investment for your email lists -- they're extremely helpful and offer a lot of tools to grow and manage your email lists and keep them healthy. **What problems is Sailthru by Marigold solving and how is that benefiting you?** We're working on ways to draw in more subscribers and retain them. It's been so helpful being able to A/B test so many elements of our newsletters with ease. ### 13. Sr Manager Email Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Kailani A. | Sr. Manager, Email & SMS Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** April 25, 2022 **What do you like best about Sailthru by Marigold?** I love how easy Sailthru is to use. Ever **What do you dislike about Sailthru by Marigold?** I wish that Sailthru had a folder structure for campaigns and the ability to archive old promo code uploads. **What problems is Sailthru by Marigold solving and how is that benefiting you?** Quick Actions based on results. ### 14. Easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Edward M. | Digital Marketer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2021 **What do you like best about Sailthru by Marigold?** The analytics interface. It is friendly and straightforward especially the list growth ledger report. additionally, the email composer is simple to use & effective. **What do you dislike about Sailthru by Marigold?** The lifecycle optimizer. The logic is challenging to grasp, especially for complicated reactivation strategies. We need to make the logic & flow easy to understand. **What problems is Sailthru by Marigold solving and how is that benefiting you?** Retention analytics & understanding how to make use of metrics that matter. Ad scheduling or banner performance statistics. challenge to obtain specific transactional stats. ### 15. Continuously evolving and making improvements on an already phenomenal service **Rating:** 5.0/5.0 stars **Reviewed by:** Rachel E. | CRM Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 03, 2021 **What do you like best about Sailthru by Marigold?** Everything with Sailthru is highly user-friendly. I appreciate that Sailthru truly cares about their client's experiences and that they take feedback and incorporate it into their quarterly/yearly updates. I look forward to the "Shipped by Sailthru" emails and the Quarterly Business Reviews as it provides some new ideas for different strategies that I can incorporate within my job. **What do you dislike about Sailthru by Marigold?** There are some minor things I would change (i.e., being able to delete saved rows); however, most of the changes I would make are simply quality of life improvements that don't affect the overall functionality negatively. **Recommendations to others considering Sailthru by Marigold:** I highly recommend meeting with Sailthru clients whose business/goals most line up with yours so that you can get a better understanding of how they use the platform. **What problems is Sailthru by Marigold solving and how is that benefiting you?** Like most e-commerce retailers, we've been struggling with how to navigate an (almost) post-COVID world. We were fortunate to acquire a lot of new customers during the peak of the pandemic; however, as more local stores begin to open back up, we're focusing on retaining the customers that we accumulated. Sailthru's prediction manager has been highly beneficial as we can suppress users who are likely to opt-out. Because of the increase in new customers, naturally, our email list increased as well, so this feature allows us to retain those email addresses for a longer period of time. ### 16. Very helpful for understanding email campaigns and data. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Sailthru by Marigold?** I like the reports like the audience snapshot, they're easy to access. **What do you dislike about Sailthru by Marigold?** I wish that you could easily build audience reports, it's a little difficult to understand and break down audiences granularly. **Recommendations to others considering Sailthru by Marigold:** You should use Sailthru for its ease of use. My organization uses it for our various newsletters and email marketing for clients. **What problems is Sailthru by Marigold solving and how is that benefiting you?** Benefits: campaign info Problems: none so far ### 17. All-Around About the Customer Success **Rating:** 5.0/5.0 stars **Reviewed by:** James B. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 21, 2020 **What do you like best about Sailthru by Marigold?** personal service regular check ins on progress, fix issues, launch new ideas **What do you dislike about Sailthru by Marigold?** a few limitations for behavioral segmentations **Recommendations to others considering Sailthru by Marigold:** The team at Sailthru has put together a great service. They can hold your hand or leave you independent. They have the resources and tools to elevate your email marketing. **What problems is Sailthru by Marigold solving and how is that benefiting you?** customized experience personalized newsletter performance having a customer service rep allows us to bounce ideas off them for solving problems ### 18. Adequate platform and service **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** October 26, 2021 **What do you like best about Sailthru by Marigold?** Hosted pages are great. Plus, being able to have litmus testing embedded under one roof is great. **What do you dislike about Sailthru by Marigold?** It's not a true customer data platform where I can simply apply a number of segmentation filters and get the desired segment. Everything is based on list membership which can get hairy. **What problems is Sailthru by Marigold solving and how is that benefiting you?** Email channel engagement. Also, mobile app push notifications. ### 19. Sailthru is designed to pull in data, but not integrate with any other system **Rating:** 0.0/5.0 stars **Reviewed by:** George J. | Product Manager, Enterprise (> 1000 emp.) **Reviewed Date:** March 03, 2021 **What do you like best about Sailthru by Marigold?** It has a great user interface for marketers and teams that want to build newsletters via content feeds. **What do you dislike about Sailthru by Marigold?** Sailthru isn't designed to play nicely with other systems. If you want to pull a list of users that are subscribed via an API, they hash the emails, so you can't integrate it with your CDP. If you want to export your data, so you can have a single view of the customer, they don't have a easy way to pull the data. They just drop data into S3 buckets, and don't provide any assistance on understanding the format of the data. **What problems is Sailthru by Marigold solving and how is that benefiting you?** Our company has a personalization service that we want to integrate with Sailthru, but the lack of API support to integrate with external systems, is making this more difficult than it needs to be. ### 20. Great ESP **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2021 **What do you like best about Sailthru by Marigold?** Extremely reliable, with excellent capabilities for e-commerce. **What do you dislike about Sailthru by Marigold?** Since it is e-commerce oriented, it lacks some capabilities for content marketing and the pushing industry **What problems is Sailthru by Marigold solving and how is that benefiting you?** Improve online marketing goal, helping to increase the audience. ### 21. Fantastic Email & On-site Messaging Tooling! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2021 **What do you like best about Sailthru by Marigold?** SailThru empowers our marketing team to take full control over the entire user journey with simple-to-use self-service tooling. **What do you dislike about Sailthru by Marigold?** While the visual editor templates support drag & drop "what-you-see-is-what-you-get design", their overlays (on-site lightboxes) still require Designer resources who know CSS/HTML. **What problems is Sailthru by Marigold solving and how is that benefiting you?** SailThru offers personalized messaging, smart automated & triggered messaging, in-app user profiles with key data able to be segmented using audience builder, robust analytics, and more! This allows us to cater individualized messaging to our users' journey in a way that would not have been possible before. ### 22. Your platform is friendly! **Rating:** 3.5/5.0 stars **Reviewed by:** Olivia M. | Executive Director, Enterprise (> 1000 emp.) **Reviewed Date:** August 03, 2021 **What do you like best about Sailthru by Marigold?** Marketing automation has boosted our sales! **What do you dislike about Sailthru by Marigold?** Clients have been satisfied with our services, so we have no problems using your software. **What problems is Sailthru by Marigold solving and how is that benefiting you?** The attention to our clients improved in a more personalized experience. ### 23. Sailthru Notorious Automation !! **Rating:** 4.0/5.0 stars **Reviewed by:** Jose R. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 12, 2020 **What do you like best about Sailthru by Marigold?** It's nice I don't have any point to find regarding the system, so I like why it has worked differently, it has allowed us to automate our original marketing and allow us to expand our client portfolio and so now it is much more complete in the sense of digital marketing so it is much more detailed and for this reason it reaches more clients and automates this point of the company. **What do you dislike about Sailthru by Marigold?** I find the system attractive and it works well, but I would change certain characteristics allowing it to be perfectly coupled to other types of software in order to work with most software in this way we avoid inconvenience or failures when using the system. **Recommendations to others considering Sailthru by Marigold:** It definitely automates the main function that it offers us with very complete tools and they have allowed us to achieve our objectives and find new users and sales, the traffic to the web has been notorious, so we have noticed that it has worked for me that is enough to recommend it. **What problems is Sailthru by Marigold solving and how is that benefiting you?** The system has provided us with attractive solutions, our original marketing system has needed additional software to be able to expand to new customer traffic, however we have received great results regarding this automation since it has allowed the emails that are sent to our customers and they were not reviewed and the system automates to be able to send more users in order to meet the proposed objectives of a certain amount of traffic and sales people, so the work of the software is great. ### 24. True SaaS ESP ideal for e-merchants and medias: Highly agile and reliable **Rating:** 5.0/5.0 stars **Reviewed by:** Arnaud J. | Chief Marketing Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** July 24, 2020 **What do you like best about Sailthru by Marigold?** Sailthru platform is really agile and adapts to your data model instantly. This allows you to be completely autonomous. the combination of their Zephyr personalisation code with the easy integration of your own data feeds makes it the perfect platform for medias or retailers who update several times a day their inventory and website contents. Their APIs allow you to integrate very deeply with your other tools and their support is very responsive. **What do you dislike about Sailthru by Marigold?** The reporting needs a refresh but it's getting better and better. The Retention Analytics add-on is great to dig into your reports and data. **Recommendations to others considering Sailthru by Marigold:** Ideal for advanced users with highly personalized email strategies. **What problems is Sailthru by Marigold solving and how is that benefiting you?** Sailthru has allowed to improve our engagement rates by 50% and keep a very high deliverability rate although we send out daily newsletters. We needed an agile platform to be able to handle advanced personalisation based on preferred brands, location, language and gender. Furthermore, we had to consolidate data from 2 different platforms into a single one. We have been able to set-up everything in 8 weeks thanks to the Sailthru project management team We have reduced the CRM team to 1,5 FTE as we have been able to fully automate the newsletter creation thanks to their APIs and data feed integrations. They are now dedicated to finetune campaigns, test new newsletter layouts and marketing automation strategies. ### 25. Sailthru Marketing Goal !! **Rating:** 4.0/5.0 stars **Reviewed by:** Martin C. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 03, 2020 **What do you like best about Sailthru by Marigold?** Sailthru has worked perfectly with this company, it is coupled in a very easy way for us and interacting with its interface is pleasant, no inconvenience for us, very intuitive when creating the campaigns send them by emails in this way customers can view the promotions, offers or advertisements that we want to deliver or show, in turn the interface that it offers us is very beautiful which makes it very interactive and pleasant to use, in opinions it allowed to save time specifically in the marketing area, we have also carried out different types of tests even with social networks and it has worked wonderfully. **What do you dislike about Sailthru by Marigold?** Among some points that should be improved is being able to carry out campaigns through social networks, allowing this feature to be more optimal, it is very important or convenient for your service to be able to expand for the future, in turn allowing a specific edition from the same service sailthru. **Recommendations to others considering Sailthru by Marigold:** The service definitely recommended it, why has it worked, we have received a positive response From customer comments, we also do not have a negative point about it, the sending of advertising to us has helped a lot, saving time and increasing traffic. **What problems is Sailthru by Marigold solving and how is that benefiting you?** Definitely, the system has been a radical change within the company, I like it because it offers us a function where we can, in addition to sending emails, associate it with the networks for a greater range of traffic, it is also possible to observe the messages that customers comment so much positive as negatives, which allo us to know, in what way we can improve our campaigns and advertising that we send more and more, it seems to us to be good, very profitable because it offers us many characteristics and great results ### 26. Drives revenue and outstanding partnership **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** May 04, 2021 **What do you like best about Sailthru by Marigold?** UI is great. Account management is awesome. They are on top of everything. **What do you dislike about Sailthru by Marigold?** Documentation is not up to date in some places but they are working on it. **What problems is Sailthru by Marigold solving and how is that benefiting you?** Customer acquisition and retention and increase revenue. ### 27. Sailthru Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Sporting Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** July 21, 2020 **What do you like best about Sailthru by Marigold?** Robust features, strong functionality, good customer service **What do you dislike about Sailthru by Marigold?** the UI for some tools are not ideal (e.g. no live preview for template builder) **What problems is Sailthru by Marigold solving and how is that benefiting you?** Driving revenue/repeat purchases ### 28. Solid product with questionable pricing **Rating:** 4.0/5.0 stars **Reviewed by:** Alex B. | Executive Director of Technology, Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Sailthru by Marigold?** Robust reporting, API functionality, Ad plans **What do you dislike about Sailthru by Marigold?** Inconsistent support, lack of documentation, expensive options (Site Personalization Manager) **What problems is Sailthru by Marigold solving and how is that benefiting you?** Newsletter strategy - we have built a slice of our business around Newsletter sends ### 29. Best advanced ESP on the market **Rating:** 5.0/5.0 stars **Reviewed by:** Brenda P M. | Marketing Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2021 **What do you like best about Sailthru by Marigold?** It’s highly customizable, has tons of features and great hands on training. **What do you dislike about Sailthru by Marigold?** Because it is so advanced, you must be html friendly and it may not be good for entry level employees to use. **Recommendations to others considering Sailthru by Marigold:** Take advantage of all training and demo before committing **What problems is Sailthru by Marigold solving and how is that benefiting you?** I was able to set up campaigns, segmented lists and deep insights. ### 30. I like it but there are some analytics I find it tricky to see **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** July 21, 2020 **What do you like best about Sailthru by Marigold?** Easy to create campaigns, manage data feeds, see overall response to my campaigns. I also like the testing options, A/B Winner is fun to watch. **What do you dislike about Sailthru by Marigold?** I'd like to be able to rank links across campaigns, to assess what the best performing links across a period of time is. At present, I have to view campaigns individually and compile the data separately. A WYSIWIG editor would be useful too. **What problems is Sailthru by Marigold solving and how is that benefiting you?** I'm relatively new here and had to hit the ground running. I hadn't used Sailthru before but found it very easy to get to grips with campaigns, audiences, analytics. Within a day or two of joining I'd successfully created and sent my first campaign without breaking anything. ### 31. Super Smart + User-Friendly = What's Not To Like? **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2018 **What do you like best about Sailthru by Marigold?** The best thing about Sailthru is that is offers up tons and TONS of analytics and data-points to analyze every detail of your email/newsletter send. (You can view CTR, clicks, opens, open rate, soft bounces, hard bounces, bounce rate, spam, opt-outs, email domains, etc.) **What do you dislike about Sailthru by Marigold?** Honestly - I cannot think of anything i don't like about this platform. **Recommendations to others considering Sailthru by Marigold:** It's 100% worth the cost/implementation. The insights you will gain will garner this invaluable to your organization. **What problems is Sailthru by Marigold solving and how is that benefiting you?** It has helped to show our customers who purchase dedicated emails and sponsored newsletters the value they bring - we always knew our audience engaged with our mailings and now we can prove it (and monetize off of it.) ### 32. Good Emailing and communication tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** January 20, 2021 **What do you like best about Sailthru by Marigold?** The emails appear clean and reporting via the Sailthru platform is available to give you a performance review **What do you dislike about Sailthru by Marigold?** Occasionally encounter errors that may be related to a direct integration we have with Sailthru, so cant necessarily blame them. **What problems is Sailthru by Marigold solving and how is that benefiting you?** Mass marketing and communication to users across the country. The benefit is the reliability in communication and automation that it has provided ### 33. Their project manager and our customer success manager are extremely helpful. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** July 23, 2020 **What do you like best about Sailthru by Marigold?** The consistent communication and helpful support staff. **What do you dislike about Sailthru by Marigold?** Nothing to dislike with this vendor. This company needs to improve it's email program and that's partially why I'm here. Doesn't look like there have been improvements in the last 3 years. **What problems is Sailthru by Marigold solving and how is that benefiting you?** There's more transparency on list growth and it's Wordpress integration is useful for our newsletter campaigns as well. It's all in all a better ESP than Maropost where the support staff seemed to have low morale and there was no communication with an account manager. ### 34. Satisfied 5 Year Sailthru Customer. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Fine Art | Mid-Market (51-1000 emp.) **Reviewed Date:** July 21, 2020 **What do you like best about Sailthru by Marigold?** Sailthru's Ad Targeter makes it extremely seamless to schedule and organize ads for all of our clients. **What do you dislike about Sailthru by Marigold?** Overall, Sailthru, while powerful, is pretty sensitive as well. For instance, the Analytics Campaign feature flitches every so often, and you're unable to copy and paste terms into the "Interest Rating" field under Audience Builder. **Recommendations to others considering Sailthru by Marigold:** Always pay for more email volume than you think you'll actually use; you always tend to go over! **What problems is Sailthru by Marigold solving and how is that benefiting you?** In terms of benefits, I've realized that Sailthru is one of few platforms that allows for ad scheduling. However, tech glitches are somewhat frequent, and it'd be ideal to have less hiccups in the amount of data we're able to store. ### 35. Getting Better Every Year **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** August 27, 2020 **What do you like best about Sailthru by Marigold?** The fact that the company really goes out of its way to find out what their customers need. Every upgrade to the platform comes out of direct customer feedback. **What do you dislike about Sailthru by Marigold?** Reporting is a little cumbersome - use of dynamic personalization was a bit difficult. **Recommendations to others considering Sailthru by Marigold:** Really solid ESP with great benefits. Only big drawback was that they did not have 24/7 support but that could have changed. They really listen to their customers. **What problems is Sailthru by Marigold solving and how is that benefiting you?** Customer service and CSMs are a huge benefit. Email optimization and testing capabilities are really great in this platform. ### 36. Forward thinking and customer focussed **Rating:** 5.0/5.0 stars **Reviewed by:** Alan L. | Head of Retention, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** January 29, 2019 **What do you like best about Sailthru by Marigold?** Loyalty - it really does pay to not switch CRM tools every few years. I'd recommend building a good rapport over a number of years with your chosen platform, the benefits can often outweigh the small upside of saving a few £'s. This does not mean you do not challenge them when the tough questions come round. Customer focussed - the support I've received is second to none. After the first year of using Sailthru, the main reason for signing up to a second term with Sailthru was due to the timely support I received in the critical first year of setting up Sailthru. Staying one step ahead - Sailthru values feedback, they are always looking to find out what makes us marketers tick, and with that build solutions to fit our needs. In the four years I have used Sailthru I have seen the tool make huge steps forwards, mainly in adding new features, revamping the look and feel of the product. Also, ever wondered what is the best time to send an email? Well the answer is, it's different for each customer/user. Sailthru has a tool out of the box which will help you personalise the send time for each customer. **What do you dislike about Sailthru by Marigold?** Honestly - nothing comes to mind. They bring great customer support (strategic and tech) which is super responsive and have a huge set of training assets. **Recommendations to others considering Sailthru by Marigold:** My same feedback for any CRM/ESP. Do your dew diligence and go into the tool with the view that you will be using it long term. **What problems is Sailthru by Marigold solving and how is that benefiting you?** Primarily focused on increasing in-year repeat order rate and increasing active database. ### 37. SailThru is the most marketer-friendly platform for email, push and personalization. **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah D. | Director of CRM, Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Sailthru by Marigold?** SailThru powers all of the marketing promotions and triggered campaigns for our company, Raise. The lifecycle flows take seconds to build all within one interface, and we use these to target specific audience segments via email and/or push. Within every email, we use SailThru's algorithms to feature personalized product recommendations based on our shoppers' browsing and purchase behavior—this has generated up to 10x lift in conversion for our personalized campaigns. Plus, their robust audience builder allows us to seamlessly create lists for targeting. **What do you dislike about Sailthru by Marigold?** We've been partnered with SailThru for almost two years now. In the beginning, SailThru Mobile (push) was a bit disconnected from email, but recently it has become integrated within their core platform. This has made it much easier for us to reach users through the channel that's most relevant to them. **What problems is Sailthru by Marigold solving and how is that benefiting you?** At Raise, our goal is to move 40% of new buyers to their second purchase within the first 30 days. We've been able to accomplish this with SailThru as our CRM platform, and have developed over 15 lifecycle flows to ensure we're strategically targeting shoppers throughout every stage of the buyer journey. ### 38. Great platform! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** July 21, 2020 **What do you like best about Sailthru by Marigold?** Sailthru makes sending out emails so simple. The interface is quick, makes sense, and customer service is on point as well. We are happy with the platform and have been using it for a while now. **What do you dislike about Sailthru by Marigold?** There is nothing I've found that I dislike about sailthru **What problems is Sailthru by Marigold solving and how is that benefiting you?** Sailthru has made email marketing as simple as possible ### 39. Powerful tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** March 13, 2019 **What do you like best about Sailthru by Marigold?** It is very easy to create emails and sending campaigns. The new template builder has drag and drop functionality that doesn't require a lot know how. It is also easy to see how many clicks or % where on the single items in the email. And the campaign summery shows the important things in one view. The customer service is excellent. Inquires are dealt with in a speedy and professional manner. **What do you dislike about Sailthru by Marigold?** The new template builder is more the email builder now and therefore needs some more functionality like copy & paste from one "template" to another (apparently in progress). Also, because of having this tool now, the former way of setting up the campaign and having the email creation in there is a bit obsolete. **Recommendations to others considering Sailthru by Marigold:** I don't know any other bigger products on the market but I'm pretty impressed by Sailthru. **What problems is Sailthru by Marigold solving and how is that benefiting you?** Creating and especially swapping around email content is much faster now. ### 40. Great partner for lifecycle marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Sailthru by Marigold?** User-friendly campaign build/send UI; easy to A/B test; lifecycle/journey-builder product is well-built and easy to use and test within; transparent updates from product team; prediction manager tool is powerful; great customer service. **What do you dislike about Sailthru by Marigold?** Analytics interface has been slower to develop and lacks sophistication; depending on their type of business some clients may find it more helpful to ship data from Sailthru to their internal data warehouse for consumption there. **Recommendations to others considering Sailthru by Marigold:** As always, validate your must-haves internally (including the lift for any software integrations that are must-haves) before making a decision. If you are managing both B2C and B2B, push your sales rep to show how Sailthru can be a solution for both. **What problems is Sailthru by Marigold solving and how is that benefiting you?** Personalization and automation (have seen 16% increase in pageviews from testing a more personalized weekly workshop email and a total savings of 7-8 hours a week in our process to program and build that email); significantly reduced man-hours across the business by automating welcome emails for newly enrolled students; increased our most valuable leads by 12% by implementing browse abandon. ### 41. An essential tool for large customer databases and complex email campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Russell P. | Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2019 **What do you like best about Sailthru by Marigold?** Sailthru's API allows us to constantly update customer data and custom variables on every customer to monitor their promotions, their eligibility for certain promotions or marketing. The web interface has elements which could do with a revamp but it's functionally pretty well equipped for most tasks. Even hunting through the history of a campaign's emails or a customer's received emails over their lifetime is super fast.. Analysis of any big sales campaign is super well visualized so we know how much revenue we're generating in real time. **What do you dislike about Sailthru by Marigold?** Custom variables on older customers can become rather cluttered - but we do have the option of deleting older and unused variables, which we should make use of! Not being able to access certain user information in the lifecycle optimizer has frustrated us. The Lifetime Value and Lifetime Num Purchases information is available through their APIs and in the customer's view on the site but not accessible inside a lifecycle optimizer, for example. What this means is that we cannot exclude customers from certain cheaper marketing tactics if they have a strong history of purchase behavior with us. If we want that, we have to record our own custom vars to do with LTV and RPR ourselves. **What problems is Sailthru by Marigold solving and how is that benefiting you?** We manage all of our email communication through Sailthru. It knows when to send the email using personalized send time for each customer to have the best chance of it being opened and clicked on. It tracks all revenue, click rate and open rate. It lets us manage a lifecycle of emails where we send a series of emails until the person makes a purchase. It allows us to A/B split test different ideas for an email to see which one performs better (eg. showing a discount percentage vs. showing the discounted price vs. hiding the discount and price altogether). ### 42. Sailthru **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Sailthru by Marigold?** Sailthru is the newsletter sending tool of one of my clients. We use it to orchestrate and deploy email campaigns, notably promotional newsletters and triggers. We use Sailthru as a source to store and manage the segmentation of our subscribers for our campaigns. **What do you dislike about Sailthru by Marigold?** No server for the images. They are automatically renamed by the tool and the HTML code must be adjusted according to the image names chosen by Sailthru, which requires more hours of integration work. **Recommendations to others considering Sailthru by Marigold:** easy to use **What problems is Sailthru by Marigold solving and how is that benefiting you?** Adding emoji by copy-paste, automatic tracking (utm), convert the HTML code into text, The management of the list is quite simple and easy to configure. Their predefined engagement levels for users based on messaging and site activity are also very useful for targeting. ### 43. AI centric email platform for ecommerce **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) **Reviewed Date:** October 07, 2019 **What do you like best about Sailthru by Marigold?** Sailthru is a great platform for email marketers in the ecommerce space. Their platform was build for an ecommerce centric business and have focused alot of their attention around their AI and Predictive Analytics. This has made a huge impact on our success and is what I like most about the platform to date. Their training and documentation as well as support has made it really easy to take action on the platform and feel you have the tools to do so. **What do you dislike about Sailthru by Marigold?** One of the major dislikes about this platform is that they were build around 1 business model and that is ecommerce. While my company is an ecommerce business we aren't your traditional ecommerce site. We have alot of specific use cases as it relates to data, tracking, and reporting that Sailthru wasn't able to support during the implementation. **Recommendations to others considering Sailthru by Marigold:** Make sure that if you are not a traditional ecommerce business that you lay out all of your business needs, data needs, etc. before implementing. This would require a proper RFP document to be put in place, but it is definitely worth it! **What problems is Sailthru by Marigold solving and how is that benefiting you?** We have seen alot of success with their lifecycle optimizer and being able to trigger off of site behaviors like a product page abandonment. This has opened up alot of opportunity for additional revenue for our business and has made up for so areas of the platform we cannot use. ### 44. Sailthru is a great marketing tool **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Sailthru by Marigold?** I love that Sailthru now has a feature where you can send out messaging when people are most likely to open it. I use Sailthru for internal global communications, so it's nice to know that we're not accidentally sending emails to India in the middle of the night, just so we can reach employees in LA during their business hours. **What do you dislike about Sailthru by Marigold?** I would love to see more automated analytics - like optional email reporting and the ability to compare multiple campaigns. I like to compare how our newsletters perform over time in terms of CTR and the only way I know how to do that is by manually looking at each month and inputting that info into a separate spreadsheet. **What problems is Sailthru by Marigold solving and how is that benefiting you?** No problems! ### 45. Sailthru - Helping our e-mail proces **Rating:** 4.0/5.0 stars **Reviewed by:** George H. | Manager/Controller, Shop Your Way (loyalty program), Marketing, Licensed Businesses, Accounting, Enterprise (> 1000 emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Sailthru by Marigold?** Sailthru has provided Transform cost effective solutions to its e-mail issues. They have been willing to work with us on billing, and they have a staff which is very understanding of our unique situations. **What do you dislike about Sailthru by Marigold?** We are a relatively new user of sailthru. I think that there is a transition period in getting used to the new provider and a learning curve. But Sailthru's staff is helping us! **What problems is Sailthru by Marigold solving and how is that benefiting you?** I think that we are trying for the most cost effective solution. ### 46. Complete program to manage and send content via mail. **Rating:** 4.5/5.0 stars **Reviewed by:** Melissa S. | Social Media Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2019 **What do you like best about Sailthru by Marigold?** The program has three very good features that I want to highlight, the generation of dynamic content, great user interface and customer profile management. In the first, I like it because it offers excellent functionality to send relevant content to email subscribers. In the second, it is important to say that its functionality is clearly simple to inform and send email implementations. In the third, it gathers extensive information about the interests of each subscriber and the habits of content consumption. For these three characteristics is that this program fills me with satisfaction. **What do you dislike about Sailthru by Marigold?** This program is very good, however I have a complaint that does not leave me quiet; It is often difficult to find exactly what you are looking for. This does not leave me quiet because of the simple fact that it would be It would be ideal to add more precise filters save time in the search process. **Recommendations to others considering Sailthru by Marigold:** Sailthru is a highly recommended program to have your email as a fundamental tool for marketing. It is very useful in terms of reports and data on campaigns, I also recommend your purchase for the simple fact that it is a cheap program with very explicit functionalities. **What problems is Sailthru by Marigold solving and how is that benefiting you?** The marketing department is very pleased with this program. We use it to send weekly newsletters and promotional emails. We can also have an informative client base in detail with this program. It sincerely helps us manage all email content in one place. Advertising operations is something that is also achieved in our company with its use. It works very well and gives us important benefits. ### 47. Intuitive application, great customer support **Rating:** 4.5/5.0 stars **Reviewed by:** Doug D. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 06, 2019 **What do you like best about Sailthru by Marigold?** The Sailthru application interface is easy to navigate. Having worked with several different ESPs, I really appreciate Sailthru's efforts to simplify the template building and campaign development stages. I'm able to setup a new template in a matter of minutes instead of hours, and the campaign workbook is very easy to navigate and review before launching a campaign. I've also really enjoyed working with the account and support teams. They have been very responsive and shown significant interest in helping us utilize the application in the best ways possible. **What do you dislike about Sailthru by Marigold?** The application requires longer times than desired to process segment counts. I also wish the dashboard would indicated the final send size (lists/segments minus suppression files) on the Confirmation page before launch. **What problems is Sailthru by Marigold solving and how is that benefiting you?** I really appreciate the efforts Sailthru takes to educate users about its product. That has certainly driven wider adoption and has made my life as a marketer/developer/operations manager much easier. ### 48. Great, but slow **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Publishing | Enterprise (> 1000 emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Sailthru by Marigold?** Sailthru is really user-friendly and intuitive. It's easy to add and edit content (for the most part), and the data about mailings (clicks, opens, etc.) are great and accessible. **What do you dislike about Sailthru by Marigold?** My biggest complaint is how slow each page is to load. Sometimes it will take up to 30 seconds (or longer!) for drop-down menus to appear, images to reload, previews to load, etc. It's almost frustrating enough to not use Saithru at all. **What problems is Sailthru by Marigold solving and how is that benefiting you?** Building and editing newsletters; benefits include previews, easily switching out photos, and not needed to load urls on our own (they autofill). ### 49. Sailthru is a great partner! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Human Resources | Mid-Market (51-1000 emp.) **Reviewed Date:** November 26, 2019 **What do you like best about Sailthru by Marigold?** I have really appreciated Sailthru's account management and customer service efforts. My dedicated account manager is always responsive and quick to work on finding any solutions to problems that occur. They also have a great customer service team that does the same. **What do you dislike about Sailthru by Marigold?** While I don't think this is a large downside and it's easily helped, I think there is a slight learning curve that comes with Sailthru, especially for those who haven't worked in email marketing before. **What problems is Sailthru by Marigold solving and how is that benefiting you?** Sailthru has given us the possibility to send several different weekly email campaigns to our users that are attractive and clean-looking. They've also helped troubleshoot and solve random problems/issues that tend to pop up every so often, like a high bounce rate, a sending issue, or something else. ### 50. Sailthru Marketing Center is an excellent tool for reaching my audience. **Rating:** 4.5/5.0 stars **Reviewed by:** Wade B. | Senior Director of Advertising Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** August 06, 2019 **What do you like best about Sailthru by Marigold?** The reporting dashboard capabilities are better than any other provider I've worked with. It is easy to get total send and open numbers when A/B testing. Instead of manual addition. **What do you dislike about Sailthru by Marigold?** To get at the detailed link clicks, however, I still have to open up each report and manually add each click. It would be nice if custom URL clicks could either be elevated into a dashboard or downloaded into a spreadsheet to which could be pivoted. **What problems is Sailthru by Marigold solving and how is that benefiting you?** We've just started to embark on personalizing our emails. We're eager to see how this might increase engagement and clicks to our website. ## Sailthru by Marigold Discussions - [What is Sailthru used for?](https://www.g2.com/discussions/what-is-sailthru-used-for) - [How do you use Sailthru?](https://www.g2.com/discussions/how-do-you-use-sailthru) - [What is cross channel campaign management?](https://www.g2.com/discussions/what-is-cross-channel-campaign-management) - [Is CB sailthru com legit?](https://www.g2.com/discussions/is-cb-sailthru-com-legit) - [What is sailthru?](https://www.g2.com/discussions/what-is-sailthru) - [View Sailthru by Marigold pricing details and edition comparison](https://www.g2.com/products/sailthru-by-marigold/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-15+22%3A49%3A22+-0500&secure%5Bsession_id%5D=c815b78e-10b6-49e4-ac3f-6cab97724157&secure%5Btoken%5D=ebc392b5bc06ffaa3d87063d969c686ab705bcb9bd2210def7c28e5838a5d1d1&format=llm_user) ## Sailthru by Marigold Integrations - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) ## Sailthru by Marigold Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Administration** - Template Creation - Preset Template Availability - Custom Unsubscribe - Email Segmentation - Detailed Server Logs - Notifications **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Segmentation** - A/B Testing - Customer Profiles **Templates** - Text and Themes - Stock Images - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Platform Basics** - Editing Platform - Spam Filter Testing - A/B Testing - Deliverability Testing - Design Testing **Platform Basics** - Templates - Exporting - Multi-user Access and Collaboration - Multiple Personas - Data Analytics **Design and Customization** - Pre-Designed Templates - Pop-Up Types - No-Code Customization - Mobile Optimized **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Integrations** - Webhooks - Event Tracking API - Mail Send API - Spam Filter Testing **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Tracking** - Processing Time - Placement - Open Rate - Time to Open - Alerts **Analytics** - Campaign Performance - Audience Insights **Targeting** - Behavioral Targeting - Contextual Targeting **Edit** - Pre-Made - Build - HTML **Platform Data** - Performance - Dashboard - Analytics **Campaigns** - Targeting - Triggered Campaigns - A/B Testing - Analytics **Page Optimization** - A/B Testing - Mobile Responsive - Web Analytics - SEO **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Platform** - Custom Tracking Domain - Multiple Domains - Dedicated IP - Documentation - Sender Reputation Management - Tracking & Reporting - Enterprise Scalability - Performance and Reliability **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Logistics** - Analytics - Issues - Integrations - Shareable Link **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Integrations** - CRM/Email Integrations - WCM Integrations - E-Commerce Integrations - Social Media Integrations **Integrations** - E-Commerce Integration - Email Marketing Integration - Domain Integration **Agentic AI - Email Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation **Generative AI** - AI Text Generation **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **Agentic AI - Vulnerability Scanner** - Autonomous Task Execution - Proactive Assistance **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - Landing Page Builders** - Cross-system Integration **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Sailthru by Marigold Alternatives - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,385 reviews) - [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) - 4.1/5.0 (708 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) - 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