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Gain Reviews & Product Details

Gain Overview

What is Gain?

Gain combines social media management with client collaboration in one easy-to-use platform so you can manage clients at scale with ease and get your team on the fast track. No other platform combines these 3 key features to manage social media content at scale: Dedicated workspaces for each client, each with their own content calendar and social channels: Keep client information separate and confidential by giving team members access only to their relevant workspaces. Keep all content, tasks, and conversations in their respective workspaces and watch your team's productivity soar. Automated and fully customizable client approvals: Gain follows up on the right people at the right time keeping a detailed log of your clients' requests and your team's actions right next to the content. Clients see native previews of their content in the most intuitive client approval interface in the industry. Auto-scheduling and publishing: Once your content is approved, Gain automatically schedules and publishes your content to Instagram, Threads, Facebook, LinkedIn, X (Twitter), TikTok, Pinterest, and Google Business Profile. In a nutshell, Gain provides everything you need to really scale your social media operation and keep your clients happy.

Gain Details
Product Website
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Gain Community
Languages Supported
English, Spanish
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Product Description

Gain takes care of client feedback and approvals for social media teams. No more waiting around for clients! Just meaningful work.

How do you position yourself against your competitors?

Gain has what your social media tool is missing.

With all the social media tools out there, it can be very hard to choose the right one, so we’ll make it easy for you. Gain was specifically designed to eliminate your team’s biggest time-zapper: client management.

To all the basic features of a social media management tool (like content calendars, performance metrics, and auto-publishing to social media networks), Gain added the game-changing feature that helps agencies manage clients at scale: the automated approval workflows.


Seller Details
Seller
Gain
Company Website
Year Founded
2013
HQ Location
Miami, US
Twitter
@GainApp
2,709 Twitter followers
LinkedIn® Page
www.linkedin.com
21 employees on LinkedIn®

Paula B.
PB
Overview Provided by:

Recent Gain Reviews

Justine S.
JS
Justine S.Small-Business (50 or fewer emp.)
5.0 out of 5
"Super user-friendly tool and amazing customer service"
What I like most about Gain is how easy it is to use, both internally and externally. Content creation is a breeze, and customer approvals and feed...
SD
Samuel D.Small-Business (50 or fewer emp.)
5.0 out of 5
"The ideal platform for us as an agency."
For us quality of our content is so important. We like best the approval features, as we have several review steps before it goes to the client, so...
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"My experience has been very good; I have been using it for more than 8 years."
For me, the best thing about Gain is being able to see the status of my content just by logging in and also having my calendar there with the labels.

Gain Pricing

Exclusive savings on Gain through G2 Deals

Try Gain free and see for yourself how your team can manage more social media clients with less effort, and zero chaos. Since you found us in G2, when your free trial ends you'll automatically get 25% off your first year of Gain.

How to claim this offer

To take advantage of this G2 deal, just sign up for a free trial of Gain using our G2 landing page. Click on Claim Offer to get to it!

Deals
74.25 usd / month (yearly plan) , 149.25 usd / month (yearly plan) , 299.25 usd / month (yearly plan)
99 usd / month (yearly plan) , 199 usd / month (yearly plan) , 399 usd / month (yearly plan)
25% off
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Gain Media

Gain Demo - Customizable Approval Workflows
Create as many approval workflows, with as many stakeholders and revision rounds as you need for each of your clients.
Gain Demo - Content Collaboration in Context
Team members can mention and assign tasks to other team members, who of course get notified to jump in.
Gain Demo - Activity Tracking
Gain keeps track of where your content is in your workflow, as well as who said what, and when.
Gain Demo - Easy interface for clients
Gain makes it super easy – even for the least tech-savvy clients – to give feedback and approvals on desktop and mobile.
Gain Demo -  Create, Publish, and Schedule
Create social posts with dynamic previews that show how your content will look on each social platform as you create it.
Gain Demo - Shareable Content Calendar
Plan all your content visually in the calendar, which you can also share with clients. Don't worry; they will only see the content you share with them.
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73 Gain Reviews

4.7 out of 5
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73 Gain Reviews
4.7 out of 5
73 Gain Reviews
4.7 out of 5

Gain Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for GainQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Óscar S.
ÓS
Digital Planning & Creative Strategy Director
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Gain?

GAIN has transformed how we manage approvals and social media content. What we like the most is its intuitive interface, which makes scheduling, reviewing, and approving content seamless for multiple teams and clients. The commenting and review functionality is precise, helping maintain clear communication, avoiding misunderstandings, and speeding up the workflow. Additionally, the automated approval process is an invaluable time-saver for our agency. Review collected by and hosted on G2.com.

What do you dislike about Gain?

While GAIN is excellent for managing approvals, we would like the platform to offer more advanced integrations with other tools we use daily. We've also noticed that uploading some visual files can be slightly slow, which could be improved to optimize the user experience. Review collected by and hosted on G2.com.

What problems is Gain solving and how is that benefiting you?

GAIN helps us streamline the entire content approval process, eliminating the back-and-forth of emails and scattered feedback. It centralizes all communication related to content drafts, reviews, and approvals in one place, making it easier for our teams and clients to collaborate effectively. This has significantly reduced delays, ensuring that we meet tight deadlines without compromising quality. By automating approval workflows, GAIN allows us to maintain a smooth and efficient content management system, which saves us time and helps improve productivity across our projects. Review collected by and hosted on G2.com.

LT
Co-Founder and Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Gain?

I have been using GainApp since I started working at my first digital marketing agency 7 years ago. Wherever I work, or whenever I talk to someone in the industry, I try to convince them to use GainApp for their social media approval processes. Now that I am an owner of a digital marketing agency, it was a no-brainer to get Gain. It was one of the first tools our small business "invested" in.

In the past 7 years Gain also kept up with the social media trends and the pain points digital marketers experience, trying to make it easier and more user-friendly with every update. I am especially excited about the feature for Reel Covers launching soon!

The customer support is also really great! It's amazing to know that 7 years later, I still receive the same high-quality customer support. Usually, a new business tries to be very supportive in the beginning and once the company grows, they start focusing on other areas of the business. Gain still prioritises customer feedback and client relationships. Review collected by and hosted on G2.com.

What do you dislike about Gain?

Some of our clients feel like they can't "see" the changes they requested on a post once they published their changes.

I personally wish that sometimes I would get a "reminder" that my posts are still in drafts because I've forgotten a few times that I added a post in draft but that it hasn't been "scheduled". BUT then again, that is my mistake - not Gain's. Review collected by and hosted on G2.com.

What problems is Gain solving and how is that benefiting you?

It helps me to keep track of all the social media clients we are managing as well as all of the reverts we are receiving from different clients. Review collected by and hosted on G2.com.

Chelsea E.
CE
Owner
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Gain?

Gain App excels in simplifying workflows, allowing everything—content creation, scheduling, and client approvals—to happen in one place. Its ability to bring clients into the approval process has improved efficiency and strengthened client relationships. Features like easy duplication for cross-posting and automatic approval notifications make the whole process seamless. I also love the visual calendar view that gives a birds eye view of upcoming content – our clients love it too.

I've used a lot of social media schedulers in the past 10 years and I haven't found one that even holds a flame to Gain App. Review collected by and hosted on G2.com.

What do you dislike about Gain?

The main limitation is that some elements, like videos in a Facebook carousel or Reel cover photos, must be manually added outside the platform. Since Gain App is a smaller company, I do find that they take a bit longer to implement new features. That said, for me, the pros definitely outweigh the cons. Review collected by and hosted on G2.com.

What problems is Gain solving and how is that benefiting you?

Gain App eliminates the bottleneck of manual content approval and scattered feedback. It centralizes the process, allowing team members and clients to approve, comment, or make changes efficiently. This not only speeds up project timelines but also ensures all communication is in one place, reducing back-and-forth emails. The automated workflows also free up time to focus on creative tasks, benefiting both client relationships and productivity. Review collected by and hosted on G2.com.

CM
Sr. Social Strategist
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Gain?

I've used Gain for a handful of years now and it's never done me or my teams wrong. It's an amazing tool to help our content receive proper feedback and approvals as well as organize the posting calendar. We've been able to get a variety of clients to use it and they've mentioned it's seamless and very user-friendly. Review collected by and hosted on G2.com.

What do you dislike about Gain?

Some of the things that I dislike about Gain may or may not be out of your control but some of the missing product offerings can create issues when routing content. For example, Gain doesn't offer mixed media when routing Instagram carousels, so we typically have to separate content in order to route everything. Another is not being able to upload a thumbnail image for Instagram Reels. I'm sure there are a few other API things, but that's really it. Review collected by and hosted on G2.com.

What problems is Gain solving and how is that benefiting you?

It makes receiving client feedback and approvals easy and breezy. Review collected by and hosted on G2.com.

SD
Managing Director
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Gain?

For us quality of our content is so important. We like best the approval features, as we have several review steps before it goes to the client, so I love that we can go through the approval process and then content automatically gets sent to the client. Review collected by and hosted on G2.com.

What do you dislike about Gain?

We schedule content for usually Instagram, Facebook and LinkedIn at the same time, and it can be tedious having to duplicate the content for each channel. It would be good to be able to create the content at the same time (and just amend caption per channel like you can in buffer). Review collected by and hosted on G2.com.

What problems is Gain solving and how is that benefiting you?

We manage several clients in Gain. Gain allows us to schedule, feedback and give clients visibility across their marketing. The approval process also helps us massively as everything that needs client approval goes into Gain, so that we are covered from an insurance POV. Review collected by and hosted on G2.com.

Response from Deborah Ramirez of Gain

Hi Samuel,

Thank you for the great feedback! We’re glad the approval features are helping you streamline client approvals. We appreciate your suggestion about scheduling across multiple channels—it’s valuable insight, and we’ll pass it on to our product team. Thank you for trusting us with such an essential part of your work.

HM
Vice President, Social Content and Engagement Strategist
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Gain?

It has truly transformed our content calendar approval process. The automation feature saves us so much time and effort, allowing our team to focus on what really matters—creating great content.

One of the standout benefits is the significant reduction in the margin for error. We can approve posts right from our smartphones or computers, making it incredibly convenient. Plus, the audit trail provides transparency, letting us see who approved what and when, which enhances our collaboration. It's easy to set-up and sync our social media platforms and use. The customer service is A+.

We use this tool frequently, so I love being able to preview social media posts before they go live; it helps us visualize the final product and ensure everything looks perfect. Overall, GAIN has streamlined our workflow, making it easier and more efficient. Highly recommend it to any team looking to enhance their content management process! Review collected by and hosted on G2.com.

What do you dislike about Gain?

No dislikes to share. It's a great tool! Review collected by and hosted on G2.com.

What problems is Gain solving and how is that benefiting you?

GAIN is addressing several key challenges in the content approval process. First, it automates the entire calendar approval workflow, which saves us valuable time and effort that we can redirect towards content creation and strategy. This automation also significantly reduces the margin for error, ensuring that every post is accurate and aligns with our brand guidelines. Additionally, the ability to approve content from anywhere adds a layer of convenience that fits seamlessly into our busy schedules. Review collected by and hosted on G2.com.

Justine S.
JS
Content and Social Media Specialist
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Gain?

What I like most about Gain is how easy it is to use, both internally and externally. Content creation is a breeze, and customer approvals and feedback are easy to manage.

What's more, if there's a problem, the customer service team is dedicated, cares about its users and always responds quickly and professionally. Review collected by and hosted on G2.com.

What do you dislike about Gain?

There's not much I don't like about the tool. Perhaps the inability to post directly to Facebook groups, but that's a block via Facebook, not Gain.

Perhaps also the new plans available. We're still on the old plan and of the new ones, none of them suit us unless we double our monthly payments. It would be interesting to offer more affordable options. Review collected by and hosted on G2.com.

What problems is Gain solving and how is that benefiting you?

The ease of seeing all my clients and all their content in one place. The ease with which we can receive feedback and apply the necessary corrections.

Workflows and the possibility of automatic programming as soon as content is approved also save us time. Review collected by and hosted on G2.com.

Ashley B.
AB
Vice President
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Gain?

The ease of approvals - we are able to schedule out social media posts for clients and send them for review all at once. I also like that I can easily sort posts by platform. I can also use Gain for content approval for things like blogs, videos and graphics.

If there is ever an issue, they are quick to respond and get things taken care. Our clients like that they don't have to have a log in to approve posts. You can easily take away or add users without a crazy fee. Review collected by and hosted on G2.com.

What do you dislike about Gain?

Sometimes the preview features can be glitchy and there are integrations that I wish existed for Instagram. Review collected by and hosted on G2.com.

What problems is Gain solving and how is that benefiting you?

Gain provides a easy and cost effective way for our clients to approve their social media posts. Review collected by and hosted on G2.com.

Sarah H.
SH
Founder
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Gain?

Gain makes social media management for agencies a breeze! Working both as an employee at an agency and now being the founder of an agency, my clients over the past few years of using Gain have had nothing but positive reviews about the ease of content approvals on the platform. My team and I also love the calendar view for content planning, labelling key promotional periods and the ability to automatically schedule both posts and stories. Review collected by and hosted on G2.com.

What do you dislike about Gain?

Gain could have some better analytics integrated, and I also find that sometimes it will compress the size of video files to make them blurry on social platforms. It would also be great to be able to post carousels or story sequences that include both video and photo together, rather than needing to separate them. Review collected by and hosted on G2.com.

What problems is Gain solving and how is that benefiting you?

Gain helps us to deliver content to our clients in an easy manner & we love how it manages all the content approval processes as an agency to our clien Review collected by and hosted on G2.com.

Response from Deborah Ramirez of Gain

Hi Sarah,

Thank you so much for your Gain review! We couldn't agree more – the ease of content approval, calendar view for planning, and automated scheduling are game-changers for agencies.

We hear you loud and clear about video quality. Our engineering team has worked on improvements, and you should see a noticeable difference in video resolutions now. Also, the ability to create mixed-media posts is on the horizon. Stay tuned to our latest product updates page https://changelog.gainapp.com/ for announcements.

Regarding metrics, our product team is actively working on improving analytics. We’ll be sure to pass your feedback along to them!

Thank you again for your time and valuable review.

See how Gain improved
Silvia P.
SP
Digital Marketing and SEO Specialist
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Gain?

We were looking for an approval tool more than a software to public content and Gain was the best we found to fulfill this purpose. It is quite easy to use even if needs training because it's not that intuitive. Implementation and integration to our daily working routine was really easy so a plus. We are using it almost every day and really helps our job. Review collected by and hosted on G2.com.

What do you dislike about Gain?

I would not say that I dislike it but more what can be improved. For example add a round IF to the approval. This is missing. If somebody says no, the content would take another round of approval. Customer support could be faster and live. Review collected by and hosted on G2.com.

What problems is Gain solving and how is that benefiting you?

As I said we are using it mostly for approval process. Review collected by and hosted on G2.com.