Asana Pricing Overview

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Asana Pricing Key Insights

Last updated on Apr 29, 2026


Asana offers 5 pricing editions, starting at $0. Asana pricing tiers are designed to support different usage levels and team sizes. Asana also offers a free trial. Higher-tier plans are available via direct consultation with the vendor. Compare the Asana pricing table below to figure out the best fit for your needs.


Personal — $0 / 2 Users
Starter — $10.99 / 500 Users Total. Billed Per User Per Month
Advanced — $24.99 / 500 Users Total. Billed Per Users Per Month
Enterprise — Contact Us / Per Year
Enterprise+ — Contact Us / Per Year
Rated 4.4 / 5

*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller.

Is Asana Worth the Price? What Reviewers Say

Based on recent G2 reviews that discuss pricing and value, many reviewers say Asana is good value for money because it improves visibility, accountability, and routine task management. Reviewers frequently mention automation and flexible project views as reasons the cost feels justified, especially when they save time across recurring work. Many reviewers say small teams and cross-functional groups see strong return on investment when they use Asana for ongoing project coordination. A common theme across reviews is that pricing feels steep when advanced features are needed, with some users reporting the cost climbs as teams grow. Many reviewers say lighter or occasional use can make Asana feel less cost-effective, especially when only basic task management is needed.

Asana Pricing FAQs

Generated using AI
Is Asana free, or does it offer a free trial?

Yes. According to G2 data, Asana offers a free plan with limited features. Users can upgrade to paid plans for additional capabilities. Visit the seller's official pricing page to compare plan options and features.

How much does Asana cost in 2026?

According to G2 data, Asana pricing in 2026 starts at $10.99 and can reach $24.99 depending on the selected plan. Pricing may vary based on billing terms or usage, so users should review the Asana's official pricing page for the most current details.

Who is Asana pricing best suited for?

According to G2 reviewers, Asana's pricing structure suits a wide range of users but delivers the clearest value at specific tiers. The free Personal plan is best for solopreneurs and individuals managing personal projects. G2 small business reviewers in marketing, consulting, and nonprofits frequently praise the Starter tier as ideal for growing teams needing workflow automation and project visibility without enterprise complexity. Mid-market teams in marketing, software, and education gravitate toward the Advanced tier for portfolio management and deeper reporting. Enterprise and Enterprise Plus tiers are best suited for large organizations requiring SSO, SCIM, compliance features like HIPAA, and advanced security controls, as confirmed by G2 enterprise-segment reviewers.

What are the key differences between the free and paid versions of Asana?

Asana's free Personal plan supports unlimited tasks, projects, and messages for individuals or very small teams, with list, board, and calendar views and basic integrations. G2 reviewers consistently note that the free tier is genuinely functional but limited in collaboration depth. Asana's paid plans, starting at $10.99 per month for Starter, unlock critical features including timeline and Gantt views, workflow builder, unlimited automations, custom fields, advanced reporting, and Asana AI. G2 users frequently cite the absence of timeline views, portfolios, goals, and advanced automation as the primary drivers for upgrading. Higher tiers like Advanced and Enterprise add Salesforce integrations, approvals, resource management, SAML, and SCIM provisioning.

Is Asana considered good value for its pricing?

G2 reviewers are largely positive about Asana's value, with many high-rated reviews praising its capabilities despite frequent mentions of cost concerns. The free Personal plan is widely celebrated as genuinely useful, with G2 users noting it offers more than competing free tiers. However, per-seat pricing becomes a recurring pain point as teams scale, with multiple G2 reviewers flagging that purchasing seats in blocks of five rather than individually inflates costs for small teams. Reviewers who compare Asana to alternatives like ClickUp, Jira, and Monday.com often acknowledge paying a premium, but most conclude the intuitive interface, robust features, and reliability justify the investment for teams that fully adopt it.

Asana Pricing Reviews

(2)
Alexis G.
AG
Alexis G.
Virtual Executive Assistant
Small-Business (50 or fewer emp.)
"Making sure nothing falls by the wayside"
5/5
What do you like best about Asana?

Asana has come a long way, and my appreciation for it has only grown. The reporting feature is one of my favorites - I wish it were more robust at my tier, but the vision is clearly there and it already does so much. Workflows and the workflow builder have been a game changer for how my team operates, and task templates are one of the best additions Asana has made in recent years. The integrations have expanded enormously - you can connect nearly anything - and the overall user experience has improved significantly over time. I also continue to value Asana Academy as a resource for getting users truly proficient on the tool. Review collected by and hosted on G2.com.

What do you dislike about Asana?

The search function remains frustrating to navigate - it's difficult to find what you're looking for quickly, which is a real pain point when you're managing a lot of work. My biggest recurring issue is with repeating tasks: when a task recurs, it duplicates all subtasks, including ones that were already marked complete. This creates unnecessary clutter and extra cleanup work every time a task cycles. I'd love to see both of these addressed. Review collected by and hosted on G2.com.

Daniel F.
DF
Daniel F.
Project Manager
Small-Business (50 or fewer emp.)
"Worst ever customer experience"
0/5
What do you like best about Asana?

The software is very flexible and intuitive Review collected by and hosted on G2.com.

What do you dislike about Asana?

I’ve had the worst customer care and experience of my 15 year career. I liked the look of the platform, so I wanted to pay for 1 month on the lowest tier to give it a shot. I selected that, but at point of purchase something clearly went wrong. I was charged 75£ and put on some kind of legacy package which wasn’t explained to me. Not only was I charged this large amount, I was still unable to use most of the features I wanted to try because I was stuck behind a paywall, even despite the large payment.

I reached out to the support team who said there was nothing they could do because of Asana policy. I feel like I was conned or misguided into purchasing something I didn’t need, and barely even works. The best they could offer was two months free. - something that is useless to me given that I will definitely never be using Asana after the experience I’ve had so far.

I accepted the two free months because, why not? But then two weeks later, I was charged another £30! I reached out to the support team and they said they couldn’t do anything about that either.

I feel like I have been robbed and I’m genuinely considering starting a legal process. Not because I’m furious, which I am, but because this sort of practice is practically theft.

I enjoyed the product for the 1 day I was using it, but the rest has been diabolical. Review collected by and hosted on G2.com.

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