Asana Pricing Overview

Asana has come a long way, and my appreciation for it has only grown. The reporting feature is one of my favorites - I wish it were more robust at my tier, but the vision is clearly there and it already does so much. Workflows and the workflow builder have been a game changer for how my team operates, and task templates are one of the best additions Asana has made in recent years. The integrations have expanded enormously - you can connect nearly anything - and the overall user experience has improved significantly over time. I also continue to value Asana Academy as a resource for getting users truly proficient on the tool. Review collected by and hosted on G2.com.

The search function remains frustrating to navigate - it's difficult to find what you're looking for quickly, which is a real pain point when you're managing a lot of work. My biggest recurring issue is with repeating tasks: when a task recurs, it duplicates all subtasks, including ones that were already marked complete. This creates unnecessary clutter and extra cleanup work every time a task cycles. I'd love to see both of these addressed. Review collected by and hosted on G2.com.

Project Management interface is in line with standard PM tools. Review collected by and hosted on G2.com.

If you’re a small business owner or solopreneur considering Asana for project management, think twice — especially before opting into an annual plan. I was just charged $265 for another year of a service I barely used and had actively tried to cancel last year. Because I no longer had access to the original email tied to my account, I couldn’t cancel at the time, and after a full week of back-and-forth to verify my identity and finally gain access, Asana still refused to reverse the charge.

This experience has been frustrating and disheartening. I’ve been a customer for three years, but their support team was completely inflexible — even in light of the fact that:

• The account was largely inactive,

• I had tried to cancel previously,

• And I reached out shortly after renewal.

Many SaaS companies — especially those that understand the long-term value of goodwill — offer far more reasonable policies:

• Notion, a challenger brand in the productivity space, provides pro-rated or full refunds if contacted shortly after renewal.

• Basecamp, a best-in-class tool built by people who genuinely understand small business needs, has a simple policy: “If you’re not happy, we’ll refund you—even after months.”

Asana’s approach, in contrast, feels outdated and overly focused on maximizing short-term revenue over user trust. That $265 may not mean much to a large enterprise, but for a small business? It’s a significant hit — especially for software that was barely used.

I’ve now canceled my subscription. If you value fairness, transparency, and support that actually supports you — consider other options. Review collected by and hosted on G2.com.