Gain Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users love the ease of use in Gain, enjoying effortless scheduling, approvals, and feature updates. (8 mentions)

Users commend the responsive customer support of Gain, noting quick resolutions and exceptional service experiences. (5 mentions)

Users appreciate the ease of the approval process with Gain, enabling seamless client reviews and content management. (4 mentions)

Users commend Gain's exceptional customer service, appreciating their responsiveness and dedication to user needs and platform improvements. (4 mentions)

Users love the post scheduling features of Gain, enjoying easy client approvals and automated posting functionality. (4 mentions)

Users miss Instagram features like overlays and collaborator options, limiting their creative flexibility with Gain. (3 mentions)

Users find the limited options for collaboration and scheduling in Gain to be restrictive for their needs. (3 mentions)

Users miss certain Instagram features like overlays, polls, and collaboration options while using Gain. (3 mentions)

Users face update issues with Gain, particularly frequent reconnections and delays in platform compatibility. (3 mentions)

Users feel that Gain has limited new features, requiring manual content posting and lacking advanced integrations. (2 mentions)

5 Pros or Advantages of Gain

1. Ease of Use

Users love the ease of use in Gain, enjoying effortless scheduling, approvals, and feature updates.

See 8 mentions

See Related User Reviews

Cesar M.

Mid-Market (51-1000 emp.)

5.0/5

"A quick way to manage and control your social media presence"

What do you like about Gain?

Gain is constantly improving, recently they introduced a new "members" admin feature where you can easily control if a member needs to be a team membe

Veronica B.

Mid-Market (51-1000 emp.)

4.5/5

"A good tool to organize your social media content"

What do you like about Gain?

It's ease to use and connect all your social media accounts. Now includes Tiktok.

2. Customer Support

Users commend the responsive customer support of Gain, noting quick resolutions and exceptional service experiences.

See 5 mentions

See Related User Reviews

Tela K.

Small-Business (50 or fewer emp.)

5.0/5

"Approval Workflows are Unmatched"

What do you like about Gain?

I did an extensive search for a social media and marketing scheduling tool that would support client approvals. Gain is a fantastic solution! They are

Leslie B.

Small-Business (50 or fewer emp.)

5.0/5

"Under rated app that over delivers!"

What do you like about Gain?

The value for the money spent on running social content has been huge! Also, the learning curve was simple, and they have amazing customer support!

3. Approval Process

Users appreciate the ease of the approval process with Gain, enabling seamless client reviews and content management.

See 4 mentions

See Related User Reviews

Tela K.

Small-Business (50 or fewer emp.)

5.0/5

"Approval Workflows are Unmatched"

What do you like about Gain?

I did an extensive search for a social media and marketing scheduling tool that would support client approvals. Gain is a fantastic solution! They are

Jay L.

Small-Business (50 or fewer emp.)

5.0/5

"Gain is a vital part of our Social scheduling at Schweigen."

What do you like about Gain?

To view the Posts in a calendar format. Easily duplicate posts for multiple Platforms. The Approval Process. Automatic Posting, set and forget.

4. Customer Service

Users commend Gain's exceptional customer service, appreciating their responsiveness and dedication to user needs and platform improvements.

See 4 mentions

See Related User Reviews

Leslie B.

Small-Business (50 or fewer emp.)

5.0/5

"Under rated app that over delivers!"

What do you like about Gain?

The value for the money spent on running social content has been huge! Also, the learning curve was simple, and they have amazing customer support!

Phillip S.

Small-Business (50 or fewer emp.)

5.0/5

"Best Social Media Scheduling Platform There Is"

What do you like about Gain?

First and foremost is the ease of the approval process. All of my clients, regardless of how tech savvy they are, are able to utilize Gain's approvals

5. Post Scheduling

Users love the post scheduling features of Gain, enjoying easy client approvals and automated posting functionality.

See 4 mentions

See Related User Reviews

Tela K.

Small-Business (50 or fewer emp.)

5.0/5

"Approval Workflows are Unmatched"

What do you like about Gain?

I did an extensive search for a social media and marketing scheduling tool that would support client approvals. Gain is a fantastic solution! They are

Jay L.

Small-Business (50 or fewer emp.)

5.0/5

"Gain is a vital part of our Social scheduling at Schweigen."

What do you like about Gain?

To view the Posts in a calendar format. Easily duplicate posts for multiple Platforms. The Approval Process. Automatic Posting, set and forget.

5 Cons or Disadvantages of Gain

1. Instagram Limitations

Users miss Instagram features like overlays and collaborator options, limiting their creative flexibility with Gain.

See 3 mentions

See Related User Reviews

Tela K.

Small-Business (50 or fewer emp.)

5.0/5

"Approval Workflows are Unmatched"

What do you dislike about Gain?

Not much to dislike! You do lose some of the Instagram features of adding overlays to stories but you can schedule posts, reels and stories, which is

Jay L.

Small-Business (50 or fewer emp.)

5.0/5

"Gain is a vital part of our Social scheduling at Schweigen."

What do you dislike about Gain?

Can't add collaborators for Instagram. Can't auto-schedule long-form video within Instagram.

2. Limited Options

Users find the limited options for collaboration and scheduling in Gain to be restrictive for their needs.

See 3 mentions

See Related User Reviews

Tela K.

Small-Business (50 or fewer emp.)

5.0/5

"Approval Workflows are Unmatched"

What do you dislike about Gain?

Not much to dislike! You do lose some of the Instagram features of adding overlays to stories but you can schedule posts, reels and stories, which is

Jay L.

Small-Business (50 or fewer emp.)

5.0/5

"Gain is a vital part of our Social scheduling at Schweigen."

What do you dislike about Gain?

Can't add collaborators for Instagram. Can't auto-schedule long-form video within Instagram.

3. Missing Features

Users miss certain Instagram features like overlays, polls, and collaboration options while using Gain.

See 3 mentions

See Related User Reviews

Tela K.

Small-Business (50 or fewer emp.)

5.0/5

"Approval Workflows are Unmatched"

What do you dislike about Gain?

Not much to dislike! You do lose some of the Instagram features of adding overlays to stories but you can schedule posts, reels and stories, which is

Jay L.

Small-Business (50 or fewer emp.)

5.0/5

"Gain is a vital part of our Social scheduling at Schweigen."

What do you dislike about Gain?

Can't add collaborators for Instagram. Can't auto-schedule long-form video within Instagram.

4. Update Issues

Users face update issues with Gain, particularly frequent reconnections and delays in platform compatibility.

See 3 mentions

See Related User Reviews

Veronica B.

Mid-Market (51-1000 emp.)

4.5/5

"A good tool to organize your social media content"

What do you dislike about Gain?

LinkedIn requires almost a monthly reconnection. I'm not sure if it's a LinkedIn requirement o Gain requirement but you need to reconnect frequently v

Phillip S.

Small-Business (50 or fewer emp.)

5.0/5

"Best Social Media Scheduling Platform There Is"

What do you dislike about Gain?

The only downside I've ever run into is on the side of META and how often they change things without warning. Gain always works to update their connec

5. AI Limitations

Users feel that Gain has limited new features, requiring manual content posting and lacking advanced integrations.

See 2 mentions

See Related User Reviews

Chelsea E.

Small-Business (50 or fewer emp.)

5.0/5

"My Favorite Tool for Streamlined Social Media Workflows + Approvals"

What do you dislike about Gain?

Gain App could improve rolling out new features sooner, such as adding videos to a carousel, scheduling YouTube shorts, and other convenient tools. We

ÓS

Óscar S.

Small-Business (50 or fewer emp.)

4.5/5

"Streamline content approvals effortlessly with GAIN"

What do you dislike about Gain?

While GAIN is excellent for managing approvals, we would like the platform to offer more advanced integrations with other tools we use daily. We've al

Chelsea E.

Owner

Small-Business (50 or fewer emp.)

10/14/2024

"My Favorite Tool for Streamlined Social Media Workflows + Approvals"

5/5

What do you like best about Gain?

Before using Gain App, all new clients struggled to figure out how to approve posts, view content calendars, and make updates to content. Since using Gain App, we have onboarded over 50 new clients and have hardly had a single question! The platform is intuitive, easy to use, and convenient. Review collected by and hosted on G2.com.

What do you dislike about Gain?

Gain App could improve rolling out new features sooner, such as adding videos to a carousel, scheduling YouTube shorts, and other convenient tools. We still have to post a lot of content manually because their tool is lacking new features. Regardless, this is still our favorite tool. Review collected by and hosted on G2.com.

What problems is Gain solving and how is that benefiting you?

Gain App eliminates the bottleneck of manual content approval and scattered feedback. It centralizes the process, allowing team members and clients to approve, comment, or make changes efficiently. This not only speeds up project timelines but also ensures all communication is in one place, reducing back-and-forth emails. The automated workflows also free up time to focus on creative tasks, benefiting both client relationships and productivity. Review collected by and hosted on G2.com.

Response from Albizu Garcia of Gain

edit

Hi! Albizu here, CEO at Gain. Onboarding new clients with almost no questions along the way is a great sign, thank you for sharing that!

On the feature side, Gain now supports YouTube videos and Shorts, and we’re continuing to build out from there based on feedback like yours. Really appreciate you taking the time to write this, and for trusting Gain with your clients’ work!

Paige F.

Owner

Small-Business (50 or fewer emp.)

5/30/2024

"We love Gain!"

5/5

What do you like best about Gain?

We love the tool that allows us to few the instagram grid before scheduling. Great way to make sure graphics are on-brand. Review collected by and hosted on G2.com.

What do you dislike about Gain?

Our previous response stands. Not being able to tag personal accounts (i.e. on LinkedIn) has been a bit sticky. But, other than that it seems to be working great! Review collected by and hosted on G2.com.

Response from Deborah Ramirez of Gain

edit

Hi Paige,

We're delighted to hear that Gain has greatly benefited you and your clients, especially in terms of planning and collaboration. It's great to know that our workflow and collaboration features are helping your team stay organized and efficient.

We appreciate your feedback regarding the scheduling functionality and tagging capabilities. We're always looking for ways to improve, and will pass your feedback along to our Product team.

Please feel free to reach out if you have any further suggestions or need assistance. We're here to support you!

Ella-Louise S.

Account Executive

Small-Business (50 or fewer emp.)

1/25/2024

"The "Do All" of Social Media Tools"

5/5

What do you like best about Gain?

The ease of use over time. Whilst the product has improved, the usability has continually stayed perfect, allowing us to learn new tools with ease. Review collected by and hosted on G2.com.

What do you dislike about Gain?

Still some connection issues now and again, but overall the best experience of all similar softwares. Review collected by and hosted on G2.com.

Response from Deborah Ramirez of Gain

edit

Hi Ella-Louise,

Thank you for sharing your experience with Gain! It's fantastic to hear that you find Gain easy to use and implement. Our engineering and support team constantly looks for ways to improve account disconnections, so we're happy to see that work is paying off.

We're excited to continue supporting your business. We appreciate your support!

Cesar M.

Digital Manager

Mid-Market (51-1000 emp.)

3/17/2022

"A quick way to manage and control your social media presence"

5/5

What do you like best about Gain?

Gain is constantly improving, recently they introduced a new "members" admin feature where you can easily control if a member needs to be a team member or an approver. Review collected by and hosted on G2.com.

What do you dislike about Gain?

Some UI/UX tweaks would be great, for instance, if you have a team member with a lot of accounts, the action buttons "delete", "remove" etc. are all the way down and you have to scroll. Would be great if these would be sticky buttons instead. Minor tweaks more than anything Review collected by and hosted on G2.com.

What problems is Gain solving and how is that benefiting you?

- Organizing all my posts in one calendar

- Arranging different views that I've personalized: sweepstakes, paid posts, dark posts, reminders, anything you'd want!

- Receiving feedback from the client: the approval workflow is quite seamless and lets you keep track of every comment made about a specific design. Review collected by and hosted on G2.com.

Response from Deborah Ramirez of Gain

edit

Hi Cesar,

Thank you so much for your amazing review! Our goal is to provide a seamless experience, and it's fantastic to hear that Gain has been a game-changer for keeping your content strategy on track.

We greatly appreciate your understanding that social channel APIs are beyond our control, but rest assured we continuously strive to provide a smooth experience regardless. Our dedicated Customer Success team is here to support you if you encounter any challenges or need assistance reconnecting your channels.

We truly value your feedback and appreciate your continued support.

Phillip S.

Content Director

Small-Business (50 or fewer emp.)

6/4/2026

"Phenomenal, Easy-to-Use Approval Process for Everyone"

5/5

What do you like best about Gain?

Ease of use, especially in the approval process. Anyone can use it, regardless of their skill level with technology or social media. Review collected by and hosted on G2.com.

What do you dislike about Gain?

I wish it offered more services in general, including integration with META Ads manager, but the service they do provide is phenomenal. Review collected by and hosted on G2.com.

Response from Albizu Garcia of Gain

edit

Hi! Albizu here, CEO at Gain. Thanks a lot for your feedback. Making approvals simple enough for anyone on the team, regardless of their technical background, is something we've worked really hard on. So glad it's landing that way for your team.

We're always evolving, and feedback like yours helps shape where we go next, so thank you for taking the time to share it and for trusting Gain!

Sarah A.

Founder/CEO

Small-Business (50 or fewer emp.)

6/4/2026

"Easy Setup, Love Approval Workflow, and Affordable"

4.5/5

What do you like best about Gain?

It's super easy to set up and use and our clients love the approval workflow feature! We can connect all the platforms we need. And it's affordable. Review collected by and hosted on G2.com.

What do you dislike about Gain?

No social listening feature or robust analytics Review collected by and hosted on G2.com.

Response from Albizu Garcia of Gain

edit

Thank you so much for this feedback, Sarah! We're thrilled your clients are loving the approval workflow experience.

We keep Gain tightly focused on approvals and publishing, so most of our agency customers pair Gain with a dedicated reporting tool for deeper analytics.

Thanks again for trusting Gain to keep your client work organized. We really appreciate it.

Phillip S.

Site Manager

Small-Business (50 or fewer emp.)

8/1/2025

"Best Social Media Scheduling Platform There Is"

5/5

What do you like best about Gain?

First and foremost is the ease of the approval process. All of my clients, regardless of how tech savvy they are, are able to utilize Gain's approvals easily. That guarantees the process is efficient and the client knows exactly what they are getting before any piece of content goes live.

The second thing is how great the customer service is. They are always open and willing to listen, able to help with a concern, and are constantly working to upgrade and improve their platform both to serve the users' needs and to keep things working smoothly with each social media platform. Review collected by and hosted on G2.com.

What do you dislike about Gain?

The only downside I've ever run into is on the side of META and how often they change things without warning. Gain always works to update their connection to the platform as quickly as they can to ensure users are able to maximize Gain to their best abilities. Review collected by and hosted on G2.com.

Response from Albizu Garcia of Gain

edit

Phillip, thanks so much for leaving a review and for trusting Gain, the team really appreciates the positive comments. We feel the Meta pain too. Each time it changes, we jump on the fix, and your patience really helps. If anything ever slows you down please let us know.

Veronica B.

Account Manager

Mid-Market (51-1000 emp.)

6/16/2022

"A good tool to organize your social media content"

4.5/5

What do you like best about Gain?

It's ease to use and connect all your social media accounts. Now includes Tiktok. Review collected by and hosted on G2.com.

What do you dislike about Gain?

LinkedIn requires almost a monthly reconnection. I'm not sure if it's a LinkedIn requirement o Gain requirement but you need to reconnect frequently vs other social accounts. Review collected by and hosted on G2.com.

Response from Deborah Ramirez of Gain

edit

Hi Veronica,

Thank you for your review! At its core, Gain aims to make it easy to manage your social media approvals and scheduling, and we're delighted to hear it's benefiting you in this regard.

We're excited to inform you that you can publish Instagram Stories and videos directly from Gain! We truly value your feedback, and we’re committed to enhancing our platform to meet the evolving needs of our users. If you have any more suggestions or questions, please feel free to contact our support team. We’re here to help!

See how Gain improved

Stephanie K.

Sr. Social Media Manager

Small-Business (50 or fewer emp.)

7/26/2025

"Game changer"

5/5

What do you like best about Gain?

Gain is hands-down my favorite social media scheduling tool. It streamlines content approvals, keeps everything organized by client, and eliminates messy email threads. I can plan, review, and collaborate all in one place—saving time and making my workflow way more efficient.

If you work in social or content, this tool is a game-changer. Highly recommend. Review collected by and hosted on G2.com.

What do you dislike about Gain?

Previews can occasionally be a little off. Review collected by and hosted on G2.com.

What problems is Gain solving and how is that benefiting you?

Gain solves one of the biggest headaches in social media management: the content review and approval process. Instead of chasing down feedback over email or juggling endless versions of a post, I can upload, schedule, get approvals, and make edits—all in one place.

It keeps everything organized by client, which means I spend less time managing logistics and more time creating content that actually performs. Review collected by and hosted on G2.com.

Response from Albizu Garcia of Gain

edit

Hi Stephanie—Albizu here, CEO at Gain. Thanks for calling us a game-changer and for trusting us with your workflow!

Regarding those preview hiccups: we share your frustration. Social networks constantly tweak layouts, add new formats, and A/B-test designs, so the target keeps moving. Pixel-perfect previews are core to Gain, and we refuse to settle for “almost.”

If you ever spot a mismatch, please flag it in-app or email support@gainapp.com so our team can jump on it right away.

Thanks again for helping us make Gain even better!

Tela K.

President

Small-Business (50 or fewer emp.)

8/26/2025

"Approval Workflows are Unmatched"

5/5

What do you like best about Gain?

I did an extensive search for a social media and marketing scheduling tool that would support client approvals. Gain is a fantastic solution! They are continually adding new features and release updates regularly. Highly recommend! Review collected by and hosted on G2.com.

What do you dislike about Gain?

Not much to dislike! You do lose some of the Instagram features of adding overlays to stories but you can schedule posts, reels and stories, which is a win! Review collected by and hosted on G2.com.