Before ContentStudio, I used to have to plan posts in Airtable, adding details and directives for the designer. The designer would then have to upload the media within Airtable, where approvers would review/comment, and I'd go back in to download the media and painstakingly add the planned copy for each post.
Obviously, this was ridiculously time-consuming. Also, it made collaboration and notifying each party quite cumbersome.
I actually built Zapier automation to notify each individual, BUT this only worked if a status was changed and sometimes people forgot to do this, impacting when posts were live. You can imagine how frustrating it was if a post didn't get scheduled because emails were missed by approvers.
ContentStudio fixed ALL of this.
This saves our small team TONS of time. Although I don't need to, I still use Airtable for planning posts for data & tracking purposes, as well as to link it to our larger custom editorial calendar.
After planning, I add the post copy to ContentStudio, which is where the designer uploads the media.
Now, approvers don't have to bounce around between tools, and posts can be easily reviewed, edited, discussed, to-dos added, approved, and scheduled.
ContentStudio makes managing digital content SO easy.
The best part is that they keep better. Review collected by and hosted on G2.com.