Best Heat Maps Software

Heat maps and in-page analytic software report on how web visitors behave when interacting within a singular web page on a website. Marketers and web developers use heat maps and in-page analytics to visualize where on a web page visitors click, hover, and scroll. Heat maps visually represent the recorded clicks and mouse movements of the website visitor, and create in-page data for marketers and UI/UX designers to analyze. This information shows how well or poorly the page’s design draws the viewer’s attention and where designs can be improved, increasing engagement and conversion.

Heat maps and in-page analytics systems are deployed on top of existing web development infrastructure and web content management systems, and they often integrate with digital analytics and other conversion optimization systems such as A/B testing tools.

To qualify for inclusion in the Heat Maps and In-Page Analytics category, a product must:

  • Create or overlay heat maps of or onto screenshots of existing webpages
  • Track, monitor, and/or record number of clicks on specific elements or areas of a web page
  • Collect data on a per-page or individual user sessions basis
  • Offer report filtration via specific behaviors or visitor demographic
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    Smartlook is a qualitative analytics solution for websites and mobile apps helping over 200,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons. With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and how often) your visitors do specific things. You can then build conversion funnels to see your conversion rates as well as uncover why people are churning. Heatmaps for websites give you mass data about where most people click, scroll, hover, and otherwise interact with your pages. Smartlook started in 2016 with web analytics and branched into mobile app analytics in 2018. Ranked within the Top 100 Software Products in the 2019 G2 Crowd Awards, Smartlook services customers like O2, Miele, Hyundai, and It can also record games developed in the Unity engine.

    The fast & visual way to understand your users. Hotjar is everything your team needs to: - Get instant visual feedback - See how people are really using your site - Uncover insights to make the right changes

    Freshmarketer is an all-in-one conversion rate optimization tool packed with all the powerful features you need to increase website conversions. From heatmaps and A/B testing to running polls and receiving feedback from your website visitors, you’re completely equipped to boost your conversion rate like never before.

    Zoho PageSense is an A/B testing and website optimization solution, designed to boost website conversions and revenue by tracking the visitor journey. With tools such as funnel analysis, A/B testing, visitor segmentation, forecasting, real-time analytics, third party integrations, and more, Zoho PageSense provides users with a platform to understand how their visitors interact with their website. To help businesses gain a better understanding of their visitors’ journey and how customers interact with their website, Zoho PageSense provides a heatmap feature which highlights which page elements get the most clicks. Complete visitor engagement details are provided including the number of visitors within a certain time period, devices used, and click numbers for each page element. Users can also view scrollmaps to gain insight into how far down each page visitor scrolls and where they spend the most time, with percentages and statistics for each scroll segment. Funnel analysis allows businesses to monitor the visitor journey through their website with statistics on drop-off rates, visitors per page, conversion rates, average journey completion times, and more. In order to aid with data-driven decision making, Zoho PageSense provides A/B testing features to test web page variations and compare results. The visual editor facilitates the editing of web pages with a simple drag and drop format and once complete, page variations can be tested with predefined or custom visitor segments. Reports are generated to analyze clicks, engagement, conversions, pageviews, revenue, and more for each variation, and goals can be set and tracked to monitor the success. Users can also view variation specific heatmaps to monitor clicks across multiple page variations.

    VWO is world’s leading web testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties. VWO’s connected platform allows businesses to optimize their web experience across desktop, mobile, and other devices, to deliver a unique experience based on visitor preferences. While promoting a culture of experimentation, VWO empowers business leaders to make data-driven decisions and expedite growth for their functions. VWO has helped more than 4,500 brands across the globe to run over 600,000 experiments till date. VWO’s global customer base includes brands like Vodafone, Samsung, Toyota, and eBay.

    IBM Tealeaf® is on-premises, on cloud or cloud/on-prem hybrid software that uses AI to capture and analyze visitor interactions on websites and mobile applications. AI-powered behavioral analytics help you create a digital world that engages customers and keeps them coming back. - Boost conversion: streamline your digital journey. - Increase revenue: enhance CX to drive loyalty. - Enhance profitability: get customers to embrace low-cost digital channels. - Save time: visualize precise steps to optimize CX. The IBM Tealeaf advantage: Beyond session replay: get better business results with AI-powered behavioral insight. - Work faster and catch more opportunities and struggles with less research. - IBM Tealeaf clients average 196% ROI, conversion rate increases of +3.6% web and +2.5% mobile; and customer retention rate increases of +1.6% web and +2.5% mobile, per a Forrester Total Economic Impact study. Do more with your data and get more value. - Tealeaf brings you on a journey from AI-powered performance monitoring out of the box to increasingly advanced use cases (like fraud and attack detection) and sophisticated analyses like multichannel customer journeys. - Industry-leading data capture and sophisticated (yet simple to use) eventing engine means no customers fall through the cracks. The confidence of IBM to mitigate program risk - Rigorous protocols around data privacy and security to protect your customers and your reputation. - IBM Tealeaf (in both on-premises and on-cloud flavors) is a strategic priority for IBM and our customers enjoy world-class service and support knowing their investment is secure. For more, visit:

    Crazy Egg is like a pair of x-ray glasses that lets you see exactly what people are doing on your website. Through Crazy Egg's heat map and scroll map reports you can get an understanding of how your visitors engage with your website.

    Do you know why your visitors don't convert? Lucky Orange will help you answer the question of why 99% of visitors that visit your site never turn into customers. It's one of those tools that will have you wondering how you ever lived without it. Visitor recordings, live chat, heat maps, form analytics, polls, and more.

    UserZoom automates UX research for scale and speed, delivering the UX insights businesses need to improve their digital user experiences and impact the bottom line. Our combination of software, services and participant sourcing solutions allows businesses to test, benchmark and measure the UX of any digital product at any development stage and on any device, and get the complete story behind their user experience. UserZoom's all-in-one solution allows any enterprise business to scale their UX research independently of the size of their team, level of experience, or expertise. Six of the world's ten largest public companies are UserZoom customers.

    Clicktale transforms enterprises into experience-centric organizations and helps them achieve wins and savings worth hundreds of millions of dollars. The company’s digital customer experience platform and services provide insights to optimize visitor engagement, improve KPIs, and delight customers. To best connect with customers in the digital world, brands need to understand and respond to the digital body language of their customers. Clicktale provides visibility into customer behavior and decision-making by tracking their every action inside a webpage or app. Specifically, Clicktale’s solution helps brands: • Increase conversions and engagement • Align internal teams with easily-consumable visualizations, creating affinities between analytics, IT and product teams. • Identify opportunities, drill into errors and prioritize tasks based on business impact. • Elevate the testing culture by pinpointing areas for examination and creating tests based on data, rather than guesswork. The Clicktale platform provides a suite of visual reports such as session replays, heatmaps, form and funnel analyses, error reports, and more to help brands see and understand the individuals behind their numbers. Clicktale goes beyond the typical business model of analytics tool vendors by embedding a dedicated Customer Success services team as part of its offering. Clicktale’s customer experience consultants and digital psychologists proactively crystalize actionable feedback for our clients: quick wins as well as in-depth analyses on key business flows. Utilizing the Clicktale platform together with the client’s other eco-system data, Clicktale’s consultants provide specific observations, benchmarks, and recommendations for CX-driven enhancements to the digital channels. Clicktale’s powerful integrations with over 50 analytics, optimization, Voice of Customer and chat tools help brands bridge the datasets from every system to gain a comprehensive picture of the customer journey and experience. In March 2016, Clicktale was awarded the Adobe Marketing Cloud Innovation Partner of the Year in recognition of its deep integrations and customer success stories. Clicktale is also an inaugural Premier Partner in Adobe Exchange. With superior accuracy, limitless scalability, and ironclad security and privacy, Clicktale’s solutions are designed to handle the most complex digital touchpoints, no matter the device. Clicktale’s global customer base includes Walmart, Bank of America, Microsoft, Adobe, CNN, Avis, and MetLife.

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    Instapage is the leader in post-click-optimization ™. Our solution helps marketing teams increase advertising conversions through the building, personalizing, and optimizing of landing page experiences at scale. With over three million landing pages converting above 22%, Instapage is helping 15,000+ customers across 100 countries capture more value from their campaigns. A Leader in G2Crowd’s Conversion Rate Optimization, A/B Testing, and Landing Page Software grids, Instapage is ranked #1 in customer satisfaction.

    EyeQuant helps you enhance every design decision with AI. It gives you predictive heat maps and quantitative insights on any design with just one click. No technical setup required.

    Mouseflow tracks clicks, mouse movement, scrolls, forms, and more. It shows an anonymized recording of the activity from each visitor on your site - just like CCTV

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    IBM Watson Customer Experience Analytics helps you make smarter, faster marketing and CX decisions based on insights into customers across touchpoints and channels. Only Watson gives you clarity into end-to-end journeys and their effectiveness while also giving you the ability to visualize the actual customer experience on your digital channels. This macro to micro view gives you both the what and the why behind your performance. The end result? The insight you need to optimize journeys, boost conversion, and maximize profitability. AI-powered customer data analytics Get the customer analytics to know the experiences you need to create to enhance engagement and conversion. Integrate with Watson Marketing or your existing solutions to bring experiences to life. Customer journey optimization Visualize and rank cross-channel customer journeys by performance. Understand precisely how customers interact with your sites and apps. Proven business outcomes AI customer analytics automatically surface opportunities to boost digital revenue and pinpoint struggles that cost you conversions. Attribute revenue to campaigns and touchpoints. Robust data integration Easily exchange customer data between your IBM and third-party solutions for holistic customer insight. Link to automation systems to execute data-driven marketing. Revenue attribution Know what marketing campaigns, touchpoints, and channels drive revenue and other business outcomes. Determine ROI and understand where to invest and what's not working.

    Hitsteps Analytics is a powerful real time visitor management and live chat tool. It allows you to view your visitors stream and follow each visitors to know more about each pages they see. It allow you to engage with your visitors using live chat tool. You'll be provided with detailed information about each visitor such as geolocation, their first visit on your site, referer to your site, their browser, OS and device and much more! Advantages over Google analytics includes but not limited to Detailed information of each and all visitors, ability to engage with visitors using live chat tool, heatmap for each pages, carefully pre-generated and categorized reports, real-time analytics on all reports and much more... Visitor aliasing enables you to detect if same (registered user) login back to your website again using another device (another pc, mobile or tablet). What if a user click on your ads on pc and register to your website but don't make any purchase, however this same user login back to your website from another device and complete purchase? Most web analytics would tell you he is a new user! Hitsteps detect if same user login again, and merge new browsing session with previous session making a unique timeline. We also identify user in hitsteps with same nickname they used to register in your website to make it easier for you to identify it. New generation heatmap, Page Analysis: It allows you to view exactly which item in your page, menu, sub menu, carousels or slideshows is attracting and getting how many clicks. View some screenshots in screenshot tab of this plugin.

    SessionCam is a software that provides advanced session replay, heat-mapping and conversion funnel technology to enables user to optimize their on-line user experience and significantly increase conversion rates.

    FullStory is a digital intelligence platform that makes it easy to solve problems, find answers, and optimize customer experiences. Thousands of product, support, development, and marketing teams worldwide turn to FullStory's digital intelligence platform for analytics, on-the-fly conversion funnels, advanced search capabilities, video-like replay of real user sessions, and robust debugging and developer tools.

    Yandex.Metrica is a powerful web analytics system combining advanced reporting tools with heat maps and session replay. Get a comprehensive understanding of your audience using Online-to-Offline connection and Cross-device data. Drive business growth applying easy-to-use attribution models, watching intuitive dashboard or customizing reports and segments. Filter out spam, control bot traffic and see details on ad blocker usage out-of-the-box. For those, who love hardcore analysis, we are providing Logs API - get raw data and use it for your unique analytical tasks.

    ContentSquare is a digital experience analytics and optimization platform that helps businesses understand how and why users are interacting with their app, mobile and web sites. We compute billions of touch and mouse movements, and transform this knowledge into profitable actions that increase engagement, reduce operational costs and maximize conversion rates. Using behavioral data, artificial intelligence and big data to provide automatic recommendations, ContentSquare empowers every member of the digital team to easily measure the impact of their actions, and make fast and productive data-driven decisions to optimize the customer journey.

    Convert your website visitors through highly robust conversion optimization techniques.

    Session recording tool. Inspectlet helps companies understand their website visitors' intentions with smarter web analytics.

    Big Picture is a platform that enables marketers to setup advanced event tracking on their website without coding.

    CanvasFlip is a single interface for all your post design challenges - Prototyping. User testing. Design Hand-off - All in one place.

    Capturly is a full-scale online analytics for online businesses. Capturly is focusing on the main driving forces: conversion and retention.

    ClickHeat is a visual heatmap of clicks on a HTML page, showing hot and cold click zones. ClickHeat is an OpenSource software, released under GPL licence, and free of charge.

    HumCommerce is a company working on simplifying complex E-commerce insights into easy & actionable reports

    The Ptengine app helps marketers and webmasters turn more visits into conversions. By "conversions" we mean sales, leads, email subscribers, social shares--whatever goals people have for a website. It's part of a growing movement for websites. Since getting traffic is harder and more expensive than ever, our users are focusing on getting more out of the traffic they already have.

    W3Counter lists visits, referrals, browser versions, resolution, and operating systems used to view a site.

    Wisdom is a Product Engagement CRM featuring live session replay & web analytics. Wisdom enables teams to watch customers live, without downloads, in order to provide amazing support, debug errors faster, and collaboratively develop great features. Wisdom records all HTML and JavaScript for pixel-perfect video playback.

    Apache SensSoft is a line of products that provides components needed for tracking, analyzing and visualizing user event data.

    appNeura is a powerful Digital Experience Monitoring tool that helps you to find out exactly why your app is slow or crashing. appNeura tracks all critical performance parameters with ease on its clutter-free dashboard.

    Check What's Grabbing Users' Attention. First Impression Testing for UX Designers.

    CUX, the analytical tool, gives you possibility to see what are they doing in real time. It's a solution which aims to show companies a comprehensive and complete picture of customers online behaviors.

    Decibel Insight reveals exactly how users behave on websites and apps, making it easy for enterprise businesses to quantify and improve the customer experience across every digital touchpoint. Powered by machine learning, our award-winning technology processes hundreds of revolutionary behavioral metrics – from mouse movements and device rotations, to pop-ups and errors – capturing an accurate picture of every user’s on-page experience. The world’s largest brands – including Lego, General Motors, British Airways, and AllState Insurance – use Decibel Insight to pinpoint opportunities to improve the customer experience and collaborate across their organisations to put the customer first.

    The Complete AI-Suite for Your Business

    Dscout’s research platform captures the reality of your customers’ in-the-moment behaviors and thoughts through mobile video, image, text, and survey feedback.

    ExtraWatch is a website analytics tool that tracks website visitors in real time and monitors users interactions with the website.

    gemiusHeatMap is a click analyzing tool.

    Realtime SaaS website analytics, with intuitive heat maps inspired by augmented reality principles.

    HeatMapCo is web analytics software that uses algorithms to predict eye tracking across a web page. is an online heat map tool to create representations of data.

    Hoverowl is a visual analytics tool that drives sales.

    Inapptics helps app makers analyze user behavior in their mobile apps. It allows seeing how people actually use your app, where they tap and how they navigate in the app. Unlike traditional analytics tools that provide just quantitive metrics and charts, Inapptics provides the following to help you understand and analyze user behavior: Screen flows - See the actions users perform on each screen, where they tap and how they navigate within your app. Visual funnels - See the percentage of users who complete a set of actions in your app. Discover which navigation paths they take instead of reaching the goal. Heatmaps - Learn where users are tapping on each screen. Understand their browsing habits and improve conversion. Crash replays - Reproduce any crash with just one click and solve even the tiniest bugs that are causing your users to leave your app. Users list - Browse through all the sessions performed by a particular user and see what they did in your app from day one. The SDK is integrated with just one line of code and has no impact on your app’s performance.

    Record and watch your website visitors video + website heatmaps + form analytics + surveys

    m-pathy m-pathy puts the user at the centre of your analyses: Optimize your business-critical online processes based on the wishes and needs of your customers. The software solutions of the m-pathy Insight Suite with the components User Tracking, On-Site Survey and User Feedback as well as the possibility of well-founded consulting by m-pathy UX Consultants let you better understand your users.  Since 2007, m-pathy has been improving online shops and websites in German-speaking countries. Using high-end tracking technology, m-pathy measures, monitors and questions your real website users - regardless of whether they are traditionally sitting on their desktop or surfing with their smartphone while on the move. Through the analysis of many thousands of live data, m-pathy opens up deep insights into user behaviour and enables you to act in a customer-centric manner. The result is an improved offer for your customers, a measurable conversion uplift and increasing customer loyalty. m-pathy has 50 employees and is based in Dresden, Germany. Important customers include Deutsche Bahn, Sportscheck, Sanitas, Vattenfall, Manor, Eurowings, pixum, Hanseatic Bank and HUK-Coburg.

    Make interactive heatmaps in seconds with just a CSV file.

    Quantum Metric is the Digital Experience Intelligence platform, driving unparalleled visibility into every customer interaction across all devices and delivering faster data-driven decisions. Built to automatically prioritize both technical and behavioral insights, the platform promotes enterprise digital transformation by empowering organizational CX alignment. Performance and security are the foundation of Quantum Metric, enabling customers to gain real-time user insights securely and at scale.

    ScreenLab heatmaps provide you with a visual way to quickly find out which features are grabbing your users attention.

    Specialising in improving digital experiences across a range of platforms including websites, digital applications and emails, it helps all customers to turn digital insights into opportunities to maximize conversions, drive traffic and expand their reach.