Best Heat Maps Software

Heat maps and in-page analytic software report on how web visitors behave when interacting within a singular web page on a website. Marketers and web developers use heat maps and in-page analytics to visualize where on a web page visitors click, hover, and scroll. Heat maps visually represent the recorded clicks and mouse movements of the website visitor, and create in-page data for marketers and UI/UX designers to analyze. This information shows how well or poorly the page’s design draws the viewer’s attention and where designs can be improved, increasing engagement and conversion.

Heat maps and in-page analytics systems are deployed on top of existing web development infrastructure and web content management systems, and they often integrate with digital analytics and other conversion optimization systems such as A/B testing tools.

To qualify for inclusion in the Heat Maps and In-Page Analytics category, a product must:

  • Create or overlay heat maps of or onto screenshots of existing webpages
  • Track, monitor, and/or record number of clicks on specific elements or areas of a web page
  • Collect data on a per-page or individual user sessions basis
  • Offer report filtration via specific behaviors or visitor demographic
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    The fast & visual way to understand your users. Hotjar is everything your team needs to: - Get instant visual feedback - See how people are really using your site - Uncover insights to make the right changes

    Smartlook is a qualitative analytics solution for websites and mobile apps helping over 200,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons. With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and

    Freshmarketer is an all-in-one conversion rate optimization tool packed with all the powerful features you need to increase website conversions. From heatmaps and A/B testing to running polls and receiving feedback from your website visitors, you’re completely equipped to boost your conversion rate like never before.

    VWO is world’s leading web testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties. VWO’s connected platform allows businesses to optimize their web experience across desktop, mobile, and other devices, to deliver a unique experience based on visitor preferences. While promoting a culture of experimentation, VWO empowers busine

    Zoho PageSense is an A/B testing and website optimization solution, designed to boost website conversions and revenue by tracking the visitor journey. With tools such as funnel analysis, A/B testing, visitor segmentation, forecasting, real-time analytics, third party integrations, and more, Zoho PageSense provides users with a platform to understand how their visitors interact with their website. To help businesses gain a better understanding of their visitors’ journey and how customers interac

    Acoustic Experience Analytics is on-premises, on cloud or cloud/on-prem hybrid software that uses AI to capture and analyze visitor interactions on websites and mobile applications. AI-powered behavioral analytics help you create a digital world that engages customers and keeps them coming back. - Boost conversion: streamline your digital journey. - Increase revenue: enhance CX to drive loyalty. - Enhance profitability: get customers to embrace low-cost digital channels. - Save time: visualize

    Crazy Egg is like a pair of x-ray glasses that lets you see exactly what people are doing on your website. Through Crazy Egg's heat map and scroll map reports you can get an understanding of how your visitors engage with your website.

    Do you know why your visitors don't convert? Lucky Orange will help you answer the question of why 99% of visitors that visit your site never turn into customers. It's one of those tools that will have you wondering how you ever lived without it. Visitor recordings, live chat, heat maps, form analytics, polls, and more.

    Clicktale transforms enterprises into experience-centric organizations and helps them achieve wins and savings worth hundreds of millions of dollars. The company’s digital customer experience platform and services provide insights to optimize visitor engagement, improve KPIs, and delight customers. To best connect with customers in the digital world, brands need to understand and respond to the digital body language of their customers. Clicktale provides visibility into customer behavior and d

    UserZoom automates UX research for scale and speed, delivering the UX insights businesses need to improve their digital user experiences and impact the bottom line. Our combination of software, services and participant sourcing solutions allows businesses to test, benchmark and measure the UX of any digital product at any development stage and on any device, and get the complete story behind their user experience. UserZoom's all-in-one solution allows any enterprise business to scale their UX

    Instapage
    (13)3.2 out of 5
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    Instapage is the leader in post-click-optimization ™. Our solution helps marketing teams increase advertising conversions through the building, personalizing, and optimizing of landing page experiences at scale. With over three million landing pages converting above 22%, Instapage is helping 15,000+ customers across 100 countries capture more value from their campaigns. A Leader in G2Crowd’s Conversion Rate Optimization, A/B Testing, and Landing Page Software grids, Instapage is ranked #1 i

    EyeQuant helps you enhance every design decision with AI. It gives you predictive heat maps and quantitative insights on any design with just one click. No technical setup required.

    Hitsteps Analytics is a powerful real time visitor management and live chat tool. It allows you to view your visitors stream and follow each visitors to know more about each pages they see. It allow you to engage with your visitors using live chat tool. You'll be provided with detailed information about each visitor such as geolocation, their first visit on your site, referer to your site, their browser, OS and device and much more! Advantages over Google analytics includes but not limited to De

    Mouseflow tracks clicks, mouse movement, scrolls, forms, and more. It shows an anonymized recording of the activity from each visitor on your site - just like CCTV

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    IBM Watson Customer Experience Analytics helps you make smarter, faster marketing and CX decisions based on insights into customers across touchpoints and channels. Only Watson gives you clarity into end-to-end journeys and their effectiveness while also giving you the ability to visualize the actual customer experience on your digital channels. This macro to micro view gives you both the what and the why behind your performance. The end result? The insight you need to optimize journeys, boost c

    ContentSquare is a digital experience analytics and optimization platform that helps businesses understand how and why users are interacting with their app, mobile and web sites. We compute billions of touch and mouse movements, and transform this knowledge into profitable actions that increase engagement, reduce operational costs and maximize conversion rates. Using behavioral data, artificial intelligence and big data to provide automatic recommendations, ContentSquare empowers every member

    SessionCam is a software that provides advanced session replay, heat-mapping and conversion funnel technology to enables user to optimize their on-line user experience and significantly increase conversion rates.

    NotifyVisitors is an engagement and retention application that provides a cross-device customer involvement for various business sectors using mediums such as Web Push & Push Notification, Progressive Web App, In-App & Web Banners, and Surveys. It uses precise analytics to communicate with the right customers with real-time engagement.

    FullStory is a digital intelligence platform that makes it easy to solve problems, find answers, and optimize customer experiences. Thousands of product, support, development, and marketing teams worldwide turn to FullStory's digital intelligence platform for analytics, on-the-fly conversion funnels, advanced search capabilities, video-like replay of real user sessions, and robust debugging and developer tools.

    Session recording tool. Inspectlet helps companies understand their website visitors' intentions with smarter web analytics.

    Reactflow highlights visual and logical reasons why your visitors are not turning into customers and ensure a seamless sales funnel to gain faster ROI. Reactflow playback your customer's activity recordings as a video, Compile Heatmaps, Funnel Analytics, Bugs, Console Logs and provide feedbacks which helps you to understand customer's pain points, solve them and produce outstanding flows.

    Yandex.Metrica is a powerful web analytics system combining advanced reporting tools with heat maps and session replay. Get a comprehensive understanding of your audience using Online-to-Offline connection and Cross-device data. Drive business growth applying easy-to-use attribution models, watching intuitive dashboard or customizing reports and segments. Filter out spam, control bot traffic and see details on ad blocker usage out-of-the-box. For those, who love hardcore analysis, we are providi

    Capturly is a full-scale online analytics for online businesses. Capturly is focusing on the main driving forces: conversion and retention.

    Convert your website visitors through highly robust conversion optimization techniques.

    HumCommerce is a company working on simplifying complex E-commerce insights into easy & actionable reports

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