Heatmap Pricing Overview

Heatmap does not offer a permanent free plan, but it does provide a free trial that lets users to test the product before committing to a paid plan. Trial availability and duration may vary, so users should review the seller's official pricing page for the most current details.

According to G2 data, Heatmap pricing in 2026 starts at $29.00 and can reach $149.00 depending on the selected plan. Pricing may vary based on billing terms or usage, so users should review the HeatMap's official pricing page for the most current details.

Heatmap's pricing is best suited for ecommerce brands in the small business to mid-market range, particularly in apparel, food and beverage, retail, and consumer goods. G2 reviewers from these segments dominate the review pool and consistently extract the most value from revenue-based behavioral features in Heatmap's Behavioral Suite. Marketing agencies managing multiple ecommerce clients also appear frequently in G2 reviews, leveraging Heatmap for client CRO reporting. The Web Analytics tier fits brands needing foundational traffic insight on a tighter budget. Heatmap's enterprise tier suits teams requiring dedicated support and unlimited retention. Non-ecommerce use cases, such as B2B SaaS or wholesale, get value but G2 reviewers in those segments note some ecommerce-centric metrics are irrelevant to their workflows.

Heatmap offers no permanent free tier, only a free trial for evaluation. According to G2's pricing data for Heatmap, the entry-level Web Analytics plan at $29/month covers traffic analysis, funnel dropoff, and site speed but excludes behavioral features. Heatmap's Behavioral Suite, starting at $149/month, unlocks the revenue-based heatmaps and scrollmaps G2 reviewers cite most frequently as differentiators, plus session recordings, JS error tracking, split testing integrations, and native ad platform connections. Heatmap's top tier adds dedicated support, custom onboarding, and unlimited data retention. G2 reviewers on mid-tier plans note session recording allocation caps during peak periods as a meaningful limitation driving upgrade consideration.

G2 reviewers overwhelmingly rate Heatmap at 5.0/5, with the recurring theme that initial sticker shock gives way to clear ROI. Multiple reviewers across small business and mid-market segments explicitly note pricing is higher than expected but justify it through measurable conversion lifts: 15–41% conversion improvements, $15k/month recovered revenue, and 30% support call reductions appear across G2 reviews. The differentiating factor cited most is revenue-based heatmaps, which G2 users describe as unique in the market. Smaller businesses and solopreneurs flag affordability as a genuine concern, and one G2 reviewer switched back to an alternative due to data accuracy issues on WooCommerce. For ecommerce brands with meaningful traffic, G2 data on Heatmap consistently supports a strong value case.