[ Heatmap Reviews ](https://www.g2.com/products/heatmap/reviews) [ Heatmap Reviews ](https://www.g2.com/products/heatmap/reviews) # Heatmap Pricing Overview [Editedit](https://my.g2.com/heatmap/pricings) Free Trial ## Heatmap Pricing Key Insights Last updated on Jul 28, 2026 * * * Heatmap offers **3 pricing editions** , starting at **$29**. Heatmap pricing tiers are designed to support different usage levels and team sizes. Heatmap also offers a **free trial**. Higher-tier plans are available via direct consultation with the vendor. Compare the Heatmap pricing table below to figure out the best fit for your needs. * * * Web Analytics — $29 / Per Month Behavioral Suite — $149 / Per Month Web Behavioral Suite + — Contact Us / Per Month Rated 4.8 / 5 \*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller. Web Analytics $29.00 Per Month Essential web analytics built for Ecommerce brands to better understand website performance - 100% Traffic Coverage - Custom Web Analytics - Funnel Dropoff Analysis - Site Speed Tracking - Page-Level AI Recommendations Show More Behavioral Suite Starting at $149.00 Per Month Revenue-based behavioral suite for companies looking to scale revenue through website optimization - Revenue-Based Heatmaps - Revenue-Based Scrollmaps - Screen Recordings - JS Bug/Error Tracking - Split Testing Integrations - Native ad integrations (Meta, Google, TikTok, X, etc) - Advanced CRO Recommendations Show More Web Behavioral Suite + Contact Us Per Month Best for teams looking to aggressively scale through CRO with additional support - Everything in Behavioral Suite plus: - Dedicated Slack Channel for Support - Custom Onboarding Call - Unlimited Data Retention - More we’ll share on our call ;) Show More heatmap is the only on-site analytics platform that ties revenue to every pixel on every page of your website. 
Finally, you can optimize for buyer behavior instead of site traffic. Pricing information for Heatmap is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Heatmap must be conducted with the seller. #1 Heatmap Analytics Tool For Tracking Revenue on Ecommerce Websites Pricing information was last updated on June 30, 2025 Show More ## Heatmap Pricing FAQs Generated using AI Is Heatmap free, or does it offer a free trial? Heatmap does not offer a permanent free plan, but it does provide a free trial that lets users to test the product before committing to a paid plan. Trial availability and duration may vary, so users should review the seller's official pricing page for the most current details. How much does Heatmap cost in 2026? According to G2 data, Heatmap pricing in 2026 starts at $29.00 and can reach $149.00 depending on the selected plan. Pricing may vary based on billing terms or usage, so users should review the HeatMap's official pricing page for the most current details. Who is Heatmap pricing best suited for? Heatmap's pricing is best suited for ecommerce brands in the small business to mid-market range, particularly in apparel, food and beverage, retail, and consumer goods. G2 reviewers from these segments dominate the review pool and consistently extract the most value from revenue-based behavioral features in Heatmap's Behavioral Suite. Marketing agencies managing multiple ecommerce clients also appear frequently in G2 reviews, leveraging Heatmap for client CRO reporting. The Web Analytics tier fits brands needing foundational traffic insight on a tighter budget. Heatmap's enterprise tier suits teams requiring dedicated support and unlimited retention. Non-ecommerce use cases, such as B2B SaaS or wholesale, get value but G2 reviewers in those segments note some ecommerce-centric metrics are irrelevant to their workflows. What are the key differences between the free and paid versions of Heatmap? Heatmap offers no permanent free tier, only a free trial for evaluation. According to G2's pricing data for Heatmap, the entry-level Web Analytics plan at $29/month covers traffic analysis, funnel dropoff, and site speed but excludes behavioral features. Heatmap's Behavioral Suite, starting at $149/month, unlocks the revenue-based heatmaps and scrollmaps G2 reviewers cite most frequently as differentiators, plus session recordings, JS error tracking, split testing integrations, and native ad platform connections. Heatmap's top tier adds dedicated support, custom onboarding, and unlimited data retention. G2 reviewers on mid-tier plans note session recording allocation caps during peak periods as a meaningful limitation driving upgrade consideration. Is Heatmap considered good value for its pricing? G2 reviewers overwhelmingly rate Heatmap at 5.0/5, with the recurring theme that initial sticker shock gives way to clear ROI. Multiple reviewers across small business and mid-market segments explicitly note pricing is higher than expected but justify it through measurable conversion lifts: 15–41% conversion improvements, $15k/month recovered revenue, and 30% support call reductions appear across G2 reviews. The differentiating factor cited most is revenue-based heatmaps, which G2 users describe as unique in the market. Smaller businesses and solopreneurs flag affordability as a genuine concern, and one G2 reviewer switched back to an alternative due to data accuracy issues on WooCommerce. For ecommerce brands with meaningful traffic, G2 data on Heatmap consistently supports a strong value case. ## Top-Rated Alternatives [ ![Hotjar by Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/882f58fdd9f66f7fb6f26e4c3ecabed8/hotjar-by-contentsquare.svg "Hotjar by Contentsquare") Hotjar by Contentsquare 4.3/5(344) ](https://www.g2.com/products/hotjar-by-contentsquare/reviews) [ ![Mouseflow](https://images.g2crowd.com/uploads/product/hd_favicon/656105f9f4043362adf04f48e4300760/mouseflow.svg "Mouseflow") Mouseflow 4.6/5(690) ](https://www.g2.com/products/mouseflow/reviews) [ ![Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/65e33ca9d459546fe0def649d5bfb459/contentsquare.svg "Contentsquare") Contentsquare 4.6/5(638) ](https://www.g2.com/products/contentsquare/reviews) [ View All Alternatives ](https://www.g2.com/products/heatmap/competitors/alternatives) ## Heatmap Alternatives Pricing The following is a quick overview of editions offered by other [Heatmap Tools](https://www.g2.com/categories/heatmap-tools) | ![Hotjar by Contentsquare](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3409641711f770a43598e0ef6d37e6e1/hotjar-by-contentsquare.png) [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) ##### Free | Free | A simple way to get started - 200k monthly sessions - 1 project - Replays, Heatmaps + Funnels - Error & performance monitoring - Basic surveys - Connect with LLMs (MCP) [Show More](javascript:void(0);) | | ![Mouseflow](https://images.g2crowd.com/uploads/product/image/small_square/small_square_8b0d76705d1a8283c70e93d765cd1735/mouseflow.png) [Mouseflow](https://www.g2.com/products/mouseflow/reviews) ##### Free Forever | Free500 Sessions Per Month | Start spotting friction and drop-offs on limited traffic. - 1 website project - 1 conversion funnel analytics - 1 month data retention - Unlimited users - Click, scroll, & geo heatmaps - Friction detection [Show More](javascript:void(0);) | | ![Contentsquare](https://images.g2crowd.com/uploads/product/image/small_square/small_square_bec1afe91426bc6e35b257ba902d889b/contentsquare.png) [Contentsquare](https://www.g2.com/products/contentsquare/reviews) ##### Free | Free | A simple way to get started. On Free plan you’ll: - Spot friction on high-impact pages and act fast - See how users interact, or drop off and ask them why - Get clear guidance on what to fix next - Up to 200k monthly sessions - 1 project - Replays, Heatmaps + Funnels - Error & performance monitoring - Basic surveys - Connect with LLMs (MCP) [Show More](javascript:void(0);) | Various alternatives pricing & plans Free Trial Pricing information for the above various Heatmap alternatives is supplied by the respective software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase any of these products must be conducted with the seller. ## Heatmap Pricing Reviews (2) ![Jennifer F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jennifer F.") JF Jennifer F. Sales Director Food & Beverages Small-Business (50 or fewer emp.) 9/28/2025 More Options - "Envision the Wholesale Customer Journey to Increase Sales" 5/5 What do you like best about Heatmap? We are a business to business company and have B2B portal where retailers, wholesalers place bulk orders. We were getting calls on navigation problems, but I never got a full game report. This heatmap tool gave me that clarity. It gives us a visual way to see where in the ordering process our buyers run into issues, what product catalog pages they are spending the most time on and also just what content people are searching for prior to calling a rep (or that they aren’t finding because if it was all available with self service we wouldn’t be needed). The recordings of sessions have also been helpful for training new sales team members on common customer pain points. The simplicity of implementation was a huge advantage, the web team \> had it up on our portal in \< 1 day. Review collected by and hosted on G2.com. What do you dislike about Heatmap? The tool is quite obviously geared toward a mass audience, so some of the ecommerce-centric metrics don't really apply to our wholesale pricing and bulk order processes. More tracking of actions - Remote Content and Bulk Tier Access I’d really like to see the ability to track actions around downloading product spec sheets as well as viewing bulk pricing tiers. The data is great but it isn’t particularly easy to correlate directly with order sizes from our backend system (it does involve shuffling bits of paper around an office). Review collected by and hosted on G2.com. What problems is Heatmap solving and how is that benefiting you? This tool is addressing – or shall I say solving – one of our issues: high-touch, inefficient sales process. So we found that buyers could never find the "Request a Quote" button for bulk orders and were instead leaving their carts. We updated the portal to ensure we put this visual context to work making it clear and easy for customers to request a quote. This has directly translated into a 25% increase in qualified leads from our website and allowed my sales team to focus on conversions as opposed to figuring out the platform. It had provided us with a data-centric comprehension of our clients’ digital experience. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic Review from User Profile ![Magdalena N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Magdalena N.") MN Magdalena N. E-commerce Manager Mid-Market (51-1000 emp.) 3/31/2026 More Options - "Best fit for e-coms investing into CRO/experimentation!" 4.5/5 What do you like best about Heatmap? The most user friendly heatmapping tool on the market for e-commerce brands standing out with great segmentation options and a native integration with Intelligems. Review collected by and hosted on G2.com. What do you dislike about Heatmap? The pricing is a bit higher than we expected but it's still the best tool in this price range. The performance is really good, collects all the data we need, features AI tools and the onboarding was great. Review collected by and hosted on G2.com. What problems is Heatmap solving and how is that benefiting you? E-commerce behavioural analysis tied to revenue. Usability issues. Insights for CRO and A/B Testing. Easy data analysis. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ##### Categories on G2 [ E-Commerce Analytics ](https://www.g2.com/categories/e-commerce-analytics)[ Heatmap Tools ](https://www.g2.com/categories/heatmap-tools) ##### Explore More [ Best billing software with automated payment reminders ](https://www.g2.com/discussions/best-billing-software-with-automated-payment-reminders)[ Top-rated MFT software solutions ](https://www.g2.com/discussions/top-rated-mft-software-solutions)[ Top tools for billing compliance and tax calculation ](https://www.g2.com/discussions/top-tools-for-billing-compliance-and-tax-calculation) [ What mobile app debugging platforms have the most comprehensive simulator and device testing capabilities? ](https://www.g2.com/discussions/what-mobile-app-debugging-platforms-have-the-most-comprehensive-simulator-and-device-testing-capabilities)[ Best Graphic Design Software ](https://www.g2.com/articles/best-graphic-design-software)[ Pros and Cons Details ](https://www.g2.com/products/heatmap/reviews?qs=pros-and-cons) Show More [ Best billing software with automated payment reminders ](https://www.g2.com/discussions/best-billing-software-with-automated-payment-reminders)[ Top-rated MFT software solutions ](https://www.g2.com/discussions/top-rated-mft-software-solutions)[ Top tools for billing compliance and tax calculation ](https://www.g2.com/discussions/top-tools-for-billing-compliance-and-tax-calculation) [ What mobile app debugging platforms have the most comprehensive simulator and device testing capabilities? ](https://www.g2.com/discussions/what-mobile-app-debugging-platforms-have-the-most-comprehensive-simulator-and-device-testing-capabilities)[ Best Graphic Design Software ](https://www.g2.com/articles/best-graphic-design-software)[ Pros and Cons Details ](https://www.g2.com/products/heatmap/reviews?qs=pros-and-cons)