Total Products under this Category: 86
Last updated: August 11, 2026
Why You Can Trust G2's Software Rankings:
G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.
Highlighted products: Contentsquare, Fullstory, LogRocket, Hotjar by Contentsquare, Heatmap, Microsoft Clarity, Glassbox, and Mouseflow.
Underlying data: [Grid® JSON](https://www.g2.com/categories/heatmap-tools/grids.json?focus%5B%5D=contentsquare&focus%5B%5D=fullstory&focus%5B%5D=logrocket&focus%5B%5D=hotjar-by-contentsquare&focus%5B%5D=heatmap&focus%5B%5D=microsoft-microsoft-clarity&focus%5B%5D=glassbox&focus%5B%5D=mouseflow&segment=mid-market)
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Contentsquare is an AI-powered experience intelligence platform designed to help businesses understand customer behavior and optimize user engagement across digital channels. By capturing and analyzing high-fidelity behavioral and performance data from both web and mobile environments, Contentsquare provides teams with the insights necessary to enhance customer experiences, drive conversions, and ultimately increase customer lifetime value. This platform caters to a diverse range of industries and is particularly beneficial for enterprise brands looking to gain a deeper understanding of their customers. With over 2,000 trusted clients, Contentsquare is utilized by marketing, product, and UX teams to identify the reasons behind customer engagement or abandonment. The platform's ability to transform complex data into actionable insights allows organizations to make informed decisions that improve user experiences and boost overall performance. Contentsquare distinguishes itself from traditional analytics solutions by not only reporting on what has happened but also providing explanations for why certain behaviors occur. This is achieved through immersive visualizations that illustrate user journeys and interactions, coupled with AI-powered insights that highlight key trends and anomalies. The platform encompasses various analytical components, including Experience Analytics, Experience Monitoring, Product Analytics, and Voice of Customer, creating a comprehensive ecosystem for understanding customer dynamics. Key features of Contentsquare include its ability to visualize user interactions in real-time, monitor website performance, and analyze product usage patterns. These features empower teams to pinpoint areas of friction within the customer journey, enabling them to implement targeted improvements. Additionally, the Voice of Customer functionality allows businesses to gather and analyze customer feedback, further enriching the understanding of user needs and preferences. By leveraging these insights, organizations can reduce customer frustration, enhance satisfaction, and foster long-term loyalty. In summary, Contentsquare stands out in the experience intelligence category by offering a holistic approach to understanding customer behavior. Its combination of advanced analytics, AI-driven insights, and user-friendly visualizations equips teams with the tools they need to optimize digital experiences effectively. As businesses continue to navigate the complexities of customer engagement, Contentsquare provides a robust solution for driving meaningful improvements and achieving strategic objectives.
Average Rating: 4.6/5.0
Total Reviews: 631
AI-generated summary from verified user reviews
"Empowers Deep User Behavior Insights, Needs Simplified Setup"
Rating: 4.0/5.0 stars
— Tiberiu A.
"Very usefull tool to analyze UX"
Rating: 5.0/5.0 stars
— Hugo S.
Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can drive better digital experiences. Customer-centric enterprises rely on Fullstory to uncover and eliminate the friction buried between clicks and across workflows, turning frustrated visitors and employees into unwavering advocates. From proactively highlighting areas for optimization to triggering real-time personalization that genuinely resonates, Fullstory’s behavioral data with agentic AI provides deeper and more immediately actionable insights beyond conventional web and product analytics. While other tools require extensive manual tagging that can lead to missed insights, Fullstory automatically collects, structures, and enriches the full spectrum of behavioral data from digital activities. Diagnostics on what users play and pause, what they copy and paste, where they zoom in & out, what apps are in use, then translates those behaviors into actions, insights, and recommendations, all aiding to improve customer and employee journeys. Agentic AI proactively highlights issues and provides recommendations to eliminate gaps in the digital experience, driving improved business outcomes. With a deeper understanding of customer and employee journeys, Fullstory provides the context needed to improve digital experiences, accelerate decision-making, and create human-centered experiences that drive revenue and reduce spend, faster.
Average Rating: 4.5/5.0
Total Reviews: 1,033
AI-generated summary from verified user reviews
"Robust, Easy-to-Use Insights with Outstanding FullStory Support"
Rating: 5.0/5.0 stars
— Bobbi M.
"An useful tool to track your users' journey"
Rating: 4.5/5.0 stars
— Federico M.
LogRocket is an AI session replay and product analytics tool that helps digital teams understand why users are having bad experiences and ship fixes more quickly. At the core of the platform is Galileo, LogRocket’s AI that continuously watches session replays from real users, reads support tickets, listens to customer calls, and tracks product changes to surface user struggles and technical issues automatically. LogRocket then routes these fixes into the development workflow (including AI coding tools such as Cursor and Claude Code) to help teams fix issues faster. LogRocket is used by engineers, product managers, and UX teams building web and mobile applications. Galileo surfaces issues proactively, so instead of going into the platform to look for problems, teams are alerted to what matters most and handed the context they need to act. Core capabilities include: - Session replay: Pixel-perfect recordings of user sessions captured alongside console logs, network requests, Redux state, and performance data, giving engineers the context needed to reproduce issues without guesswork. - Error and performance monitoring: Automatic capture of JavaScript errors, network failures, and performance degradation, surfaced alongside the session in which they occurred. - Product analytics: Funnel analysis, user segmentation, feature usage tracking, and retention metrics, built on the same session data used for debugging. - Workflow integrations: Connects with tools including Jira, GitHub, Datadog, and Intercom, routing issues identified in LogRocket into existing development and support workflows. - MCP server: Allows AI agents to connect directly to LogRocket, enabling them to watch real session replays and gain context on the user experience. LogRocket supports modern web frameworks, including React, Angular, and Vue, as well as native iOS and Android applications. LogRocket is shortening the distance between identifying a user problem and shipping a fix. The platform integrates with AI coding tools such as Cursor and Claude Code, allowing issues identified in the platform to be passed directly to an AI agent as a fully-loaded coding task, complete with session replay, error context, and reproduction steps.
Average Rating: 4.6/5.0
Total Reviews: 2,383
AI-generated summary from verified user reviews
"Session Replays, performance, and errors—all without changing my workflow"
Rating: 4.5/5.0 stars
— Yauhen D.
"Intuitive Network Debugging That Cuts Time and Makes Trending Errors Clear"
Rating: 4.5/5.0 stars
— Grace B.
Hotjar by Contentsquare is a digital experience insights platform designed to help individuals, startups, and growing businesses understand what their website or web app visitors are doing — and why. Trusted by over 1 million websites across 180+ countries, it is the go-to behavior analytics tool for teams who want fast, actionable insights without needing a data analyst or a complex setup. At the core of the platform are three product areas: Observe, Ask, and Engage. Observe tools — including Heatmaps and Session Recordings — let you see exactly how users interact with your website. Heatmaps visualize where people click, scroll, and move, helping you spot areas of friction or missed opportunity at a glance. Session Recordings capture real user journeys so you can watch individual visits, identify behavior trends, and uncover bugs with console tracking. Ask tools — including Surveys and a Feedback Widget — bring the voice of your customers directly into the product experience. Run on-site or external surveys, trigger them at the right moment in the user journey, and choose from 30+ pre-built templates covering topics like churn, NPS, product satisfaction, and content relevance. Engage streamlines the entire user research process from end to end: recruit participants, schedule sessions, conduct interviews, and get automatic recordings and transcripts — all in one place. What sets Hotjar by Contentsquare apart is its combination of depth and simplicity. The tools are intuitive enough for marketers, designers, and product managers to use independently, yet powerful enough to surface meaningful insights that drive real decisions. Hotjar complements your existing analytics stack — tools like Google Analytics or Mixpanel — by adding the qualitative layer that explains the numbers.
Average Rating: 4.3/5.0
Total Reviews: 332
AI-generated summary from verified user reviews
"Robust Insights, Exceptional Support"
Rating: 5.0/5.0 stars
— Tiberiu A.
"Hotjar Makes Understanding User Behavior Fast and Intuitive"
Rating: 4.5/5.0 stars
— Natanael G.
Heatmap is the premier on-site behavioral analytics platform for ecommerce. It uniquely links user behavior to revenue, showing brands exactly where they're losing or making money and how to optimize for maximum profit.
Average Rating: 4.8/5.0
Total Reviews: 43
AI-generated summary from verified user reviews
"Insightful analytics that improved our conversion strategy"
Rating: 5.0/5.0 stars
— David H.
"Best fit for e-coms investing into CRO/experimentation!"
Rating: 4.5/5.0 stars
— Magdalena N.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy, and you'll start getting data in minutes. With advanced heatmaps, session recordings, and powerful user insights you will be able to get a deep understanding of user behavior on your website or mobile app. Experience a game-changing addition of Copilot in Microsoft Clarity. This cutting-edge artificial intelligence feature generates key session takeaways in natural language, saving you time and boosting productivity. Microsoft Clarity features include: Instant heatmaps, session recordings, powerful insights, Google Analytics integration, mobile sdk, and Copilot.
Average Rating: 4.5/5.0
Total Reviews: 55
AI-generated summary from verified user reviews
"Insightful, Free, and Effortlessly Integrates"
Rating: 4.5/5.0 stars
— Rafał M.
"Empowers User Engagement Analysis, Needs Traffic Precision"
Rating: 4.0/5.0 stars
— Mayank K.
Glassbox is a customer intelligence and digital experience analytics platform designed to help enterprises understand, optimize, and enhance the customer experience and digital accessibility of their digital channels. One of the standout features of Glassbox is its capability to securely capture 100% of user sessions across both web and mobile applications. This end-to-end visibility allows teams to analyze every step of the customer journey, effectively pinpointing friction points and enabling real-time action. By utilizing advanced artificial intelligence, Glassbox captures and analyzes data from every online interaction, providing businesses with a comprehensive view of customer behavior and preferences. This wealth of data empowers organizations to act swiftly, transforming raw data into actionable insights that improve both the customer experience and the conversion rate. Large global enterprises in sectors such as finance, insurance, and healthcare, Glassbox serves as a vital tool for uncovering the root causes of customer challenges. It assists organizations in remediating customer experience issues and creating digital journeys that are inclusive, seamless, and engaging. The platform’s AI-powered insights not only enhance accessibility monitoring but also incorporate fraud prevention capabilities, giving organizations the agility to respond to issues within minutes and adapt to the evolving needs of their customers. Glassbox has been recognized by G2 as a leader in customer intelligence solutions and product analytics, reflecting its effectiveness in delivering the clarity and confidence that enterprises require. By providing a robust framework for creating compliant, accessible, and impactful digital experiences, Glassbox stands out in its category, offering unique selling points that cater to the diverse needs of its users. With its focus on data-driven decision-making and customer-centric strategies, Glassbox is positioned as a crucial ally for organizations aiming to thrive in the digital landscape.
Average Rating: 4.9/5.0
Total Reviews: 788
AI-generated summary from verified user reviews
"Glassbox:Transforms Digital Insights with Powerful Analytics and Seamless Session Replays"
Rating: 5.0/5.0 stars
— ADITYA T.
"Essential for Identifying User Friction Points"
Rating: 4.0/5.0 stars
— Basma K.
Mouseflow: Affordable Behavioral Analytics for UX Friction & CRO Mouseflow is the intuitive and affordable behavioral analytics platform that cuts the fluff to reveal the truth behind user behavior. We empower businesses with data-driven behavioral analytics, helping brands like eCommerce, SaaS, and enterprise brands understand why visitors are struggling, turning complex data into actionable insights that drive revenue and growth. Since essential tools like heatmaps and friction detection come out-of-the-box, you don't need an engineering degree to get quick value. How Mouseflow Helps You Optimize Faster: We’re here to toughen up your website – and your bottom line. • Automated UX Friction Detection Detect and fix conversion killers automatically with +7 friction events and our Friction Score—focus on changes that truly matter. • Affordable User Journey Mapping Analyze effortlessly how users move from, to, and between any page. Stop struggling to track user paths; we help you give them a shortcut to checkout. • Session Replays that Listen Watch user journeys unfold with session replays to see the truth behind clicks and turn data into powerful solutions. • Heatmaps Built for Scale Get 7 types of heatmaps, generated automatically for every page. This visibility is provided right out-of-the-box. • Conversion Funnels, Forms, & Analytics Pinpoint exact drop-off points using funnels and form analytics to increase conversions. • Real-Time Feedback Campaigns Understand visitor intent by asking the right questions at the right time. • Advanced Filtering, Segmentation, and Customization Advanced filtering and segmentation is available in every plan, supporting your experimentation roadmaps with the precision you need. Mouseflow is trusted by 210,000+ teams to analyze millions of visitor sessions, unlocking the fastest path to growth. We believe in making analytics approachable and fun, packed with “aha” moments. Are you ready to reveal the truth behind your user experience?
Average Rating: 4.6/5.0
Total Reviews: 688
AI-generated summary from verified user reviews
"Actionable Behavioral Insights That Drive Better User Experiences"
Rating: 4.5/5.0 stars
— Devaraj P.
"Unmatched User Insights and Effortless Integration"
Rating: 5.0/5.0 stars
— Verified User in Marketing and Advertising
Since 2005, Crazy Egg has helped hundreds of thousands of website owners pay attention to every website visitor, so they can get the most out of every website visit. With access to 5 different types of heatmaps, a visitor recordings/session replay tool, A/B testing, AND surveys, you have the complete package to transform your business by improving your user experience.
Average Rating: 4.2/5.0
Total Reviews: 125
AI-generated summary from verified user reviews
"Crazy Egg Packs Great Value with Tons of Features and Regular Updates"
Rating: 4.0/5.0 stars
— Louis C.
"Incredible customer support for a great product"
Rating: 5.0/5.0 stars
— Verified User in Marketing and Advertising
Lucky Orange’s powerful suite of website analytics tools including website heatmaps and session recordings coupled with its Discovery AI assistant make it easy to pinpoint opportunities to optimize your website. Making sense of your website analytics has never been easier thanks to Lucky Orange’s Discovery AI. You don’t have to spend weeks figuring out how to use a new website analytics platform. Simply start asking Discovery questions about your website performance, such as which traffic source drives the most conversions, what pages have the highest visitor frustration or what do customers who don’t convert have in common. Discovery will give you answers to all of these questions and more based on actual visitor interactions with your website. It will guide you to different tools inside Lucky Orange, like dynamic heatmaps, session recordings, funnels and more, where you can see examples of these visitor interactions for yourself. This software is particularly beneficial for website owners, agencies, digital marketers, and e-commerce businesses seeking to improve their conversion rates. With over half a million websites utilizing its features, Lucky Orange serves a diverse audience, from digital agencies to small startups to large enterprises. Lucky Orange is a Shopify Plus certified partner and offers 1-click installation through Shopify It’s also available on the BigCommerce, Wordpress and Square marketplaces. The platform is designed to address specific use cases, such as analyzing user behavior, reducing cart abandonment, and optimizing website performance.One of the standout features of Lucky Orange is its Session Recordings and Dynamic Heatmaps, which allow users to visualize how visitors interact with their website. By tracking clicks, scrolls, and taps, users can pinpoint obstacles that may hinder conversions. The Optimizable Segments feature enables businesses to focus on individual visitor journeys, providing insights into the experiences of frustrated or confused users. A newly added Optimizable Segment for AI Referrals lets you quickly find sessions where visitors came to your site from popular AI search engines like Google Gemini, OpenAI's ChatGPT, Perplexity, Claude and Microsoft Co-Pilot. Additionally, Dynamic Heatmaps offer a broader perspective on overall engagement, helping businesses understand which elements attract attention and which do not. The Scroll Heatmap feature further assists in determining whether visitors are scrolling down far enough to encounter key calls to action. To combat cart abandonment, Lucky Orange integrates Surveys, Announcements and Live Chat functionality, allowing businesses to engage with visitors in real-time. If a visitor appears to be struggling, the Live Chat feature enables immediate assistance, potentially guiding them toward a purchase. The Announcements tool enhances this capability by allowing users to create pop-ups for upsell opportunities, discounts, or product reviews, fostering a more interactive shopping experience. Users can also survey customers to learn first-hand the reasons keeping them from converting. Furthermore, the Page Insights feature provides critical performance metrics for each page on a website. By highlighting visitor frustration events and user engagement levels, businesses can quickly identify bottlenecks in user experience. The activity snapshot includes essential statistics such as bounces, unique visitors, and form submissions, enabling users to compare performance over various timeframes. This comprehensive data empowers businesses to make informed decisions and implement targeted strategies for improvement.
Average Rating: 4.6/5.0
Total Reviews: 378
AI-generated summary from verified user reviews
"Understanding Every Users Journey"
Rating: 4.5/5.0 stars
— Nate F.
"Lucky Orange Makes User Tracking and Ad Spend Optimization Effortless"
Rating: 5.0/5.0 stars
— Morrison O.
Silktide is an all-in-one platform for analyzing and improving websites. It combines tools for accessibility, content quality, marketing performance, legal compliance, and user behavior—making it easier for organizations to understand and enhance their entire web presence from one place. Silktide automatically scans your website and highlights issues across a wide range of areas: from broken links and slow-loading pages to inaccessible design elements, outdated content, and poor SEO. It also checks for GDPR compliance, cookie notices, and mobile responsiveness—giving teams a complete picture of what needs fixing, and how to fix it. Used by governments, universities, enterprises, and more, Silktide makes complex web standards easier to manage. Everyone from developers to marketers can see what matters to them via intuitive dashboards, role-specific recommendations, and scheduled reporting. Key features include: * Accessibility testing based on WCAG standards, with visual guides and easy-to-follow fixes * Content optimization covering spelling, grammar, readability, and link quality * SEO and marketing audits for metadata, discoverability, and keyword usage * Heatmaps and analytics to track how users interact with your pages—from clicks to scroll depth (requires installing a tracking script) * Performance insights around speed, mobile usability, and UX quality * Legal and compliance checks, including cookie notices and HTML validity Silktide also offers tools for workflow management, task assignment, and trend tracking, so teams can collaborate and demonstrate improvement over time. Most of the platform runs directly in the browser—setup is minimal, with just a small code snippet to be added to your site if you use our analytics and heatmaps functionality. Whether you run one website or manage hundreds, Silktide helps you understand what’s working, what isn’t, and how to make it better.
Average Rating: 4.8/5.0
Total Reviews: 283
AI-generated summary from verified user reviews
"An easy to use game changer of a tool"
Rating: 5.0/5.0 stars
— Adam F.
"A Huge Time-Saver for Spotting Website Improvements"
Rating: 5.0/5.0 stars
— Verified User in Non-Profit Organization Management
Digital leaders rely on feedback as the lifeblood of their experience program. But what happens when customers leave confusing, inactionable feedback? Or when customers don’t leave feedback at all? Go beyond feedback and exceed customers expectations with Medallia Digital Experience Analytics (DXA). Medallia DXA contextualizes every piece of feedback with relevant behavioral insights, so teams can take action on what customers say and what they do, driving organization-wide impact.
Average Rating: 4.4/5.0
Total Reviews: 34
AI-generated summary from verified user reviews
"Generates powerful insights for optimising customer experience"
Rating: 5.0/5.0 stars
— Gagandeep B.
"Unlocks Real Customer Insights with Powerful Session Replays"
Rating: 4.5/5.0 stars
— Verified User in Health, Wellness and Fitness
UXCam is a product analytics platform with integrated AI analyst, for mobile apps and websites. The company serves companies in 50+ countries and processes 100B+ data points every month. With UXCam, you can create funnels, retention charts, and dashboards to see what percentage of people are dropping off at each stage. Once you see a drop-off, you can zoom in and look at the recordings and heatmaps to understand why it happened. Book a free & quick demo on the UXCam website to learn more.
Average Rating: 4.6/5.0
Total Reviews: 209
AI-generated summary from verified user reviews
Rating: 5.0/5.0 stars
— Carlos T.
"Great tool to understand user behaviour"
Rating: 5.0/5.0 stars
— Vijay S.
Instapage is a complete growth marketing platform with the #1-rated builder for PPC, SEO, demand generation, A/B testing, personalization, and email automation. Convert visitors into customers, engage them at every touchpoint, and optimize performance across your entire marketing funnel.
Average Rating: 4.3/5.0
Total Reviews: 507
AI-generated summary from verified user reviews
"Effortless Landing Pages with Top-Notch Support"
Rating: 5.0/5.0 stars
— Beverly L.
"Outstanding Support, Intuitive Builder, and Reliable Integrations"
Rating: 4.0/5.0 stars
— Ethan S.
Quantum Metric is the customer-centered digital analytics platform for today’s leading organizations. Providing a simplified approach to monitor, diagnose and optimize the digital journeys that matter most, the Quantum Metric platform offers in-depth customer understanding, quantified and tied to core business objectives. Today, Quantum Metric captures insights from 40% of the world’s internet users, supporting global brands across every industry to get to the heart of their customer, with greater speed and efficiency. For more information about Quantum Metric, visit www.quantummetric.com.
Average Rating: 4.6/5.0
Total Reviews: 271
AI-generated summary from verified user reviews
"Real-Time Insights to Spot User Friction and Technical Errors"
Rating: 4.5/5.0 stars
— ULISES RODRIGO G.
"Provides value but needs improvements"
Rating: 4.0/5.0 stars
— mIGUEL D.