Heatmap Reviews & Product Details

As Co-Founder of Bombas, I use Heatmap.com to better understand user behavior on our e-commerce site. The platform gives clear visual insights into how customers navigate pages, interact with product listings, and engage with CTAs. I especially like the revenue-based heatmaps and session recordings, which help our marketing team see where users drop off and what content drives sales. It’s simple to set up, integrates smoothly with our website, and gives actionable insights without needing a full analytics team. Review collected by and hosted on G2.com.

The reporting dashboard could be a bit more customizable, particularly if you want very granular segment filters. Sometimes exporting certain visualizations takes a few extra clicks, but it’s a minor inconvenience compared to the value it provides. Review collected by and hosted on G2.com.

I genuinely appreciate how straightforward the platform is to use. The visual data is incredibly intuitive; you don't need to be a data scientist to understand what it's telling you. The session recordings have been a goldmine for spotting UX issues we never knew existed, like a form field that was confusing mobile users. It feels like having a silent observer on your site, giving you the honest feedback customers often won't take the time to write in an email. The implementation was also surprisingly quick, and it integrated with our existing stack without any major headaches. Review collected by and hosted on G2.com.

While the core features are powerful, I sometimes wish there were more advanced segmentation options readily available. For instance, filtering session recordings by specific traffic sources or customer value would save a lot of manual sifting. Additionally, while the customer support team is helpful, response times can vary during their peak seasons. I'd love to see a more robust knowledge base or faster tier of support for urgent issues. Review collected by and hosted on G2.com.

As someone who runs an e-commerce store selling custom apparel, I used to make design and layout changes based on guesswork. Since we started using this heatmap tool about eight months ago, that has completely changed. The single best feature is the scroll map. It showed me that over 60% of my visitors never made it to the key benefits section halfway down my product page. I always thought it was a strong page, but the data didn't lie. I was able to redesign the layout to put the most important information and the "Add to Cart" button much higher, which led to a noticeable drop in bounce rate and an increase in conversions. The click maps are also fantastic for seeing if people are clicking on elements that aren't links, which helped me identify and fix several points of frustration for my customers. It feels like finally having a window into what my customers actually do, not just what I hope they will do. Review collected by and hosted on G2.com.

While the tool is incredibly powerful, there is a bit of a learning curve to interpreting some of the more advanced data, like the confetti reports. It took me a few weeks of regular use to feel truly confident in making data-driven decisions instead of just reacting to every little hotspot. Review collected by and hosted on G2.com.

We are a business to business company and have B2B portal where retailers, wholesalers place bulk orders. We were getting calls on navigation problems, but I never got a full game report. This heatmap tool gave me that clarity. It gives us a visual way to see where in the ordering process our buyers run into issues, what product catalog pages they are spending the most time on and also just what content people are searching for prior to calling a rep (or that they aren’t finding because if it was all available with self service we wouldn’t be needed). The recordings of sessions have also been helpful for training new sales team members on common customer pain points. The simplicity of implementation was a huge advantage, the web team > had it up on our portal in < 1 day. Review collected by and hosted on G2.com.

The tool is quite obviously geared toward a mass audience, so some of the ecommerce-centric metrics don't really apply to our wholesale pricing and bulk order processes. More tracking of actions - Remote Content and Bulk Tier Access I’d really like to see the ability to track actions around downloading product spec sheets as well as viewing bulk pricing tiers. The data is great but it isn’t particularly easy to correlate directly with order sizes from our backend system (it does involve shuffling bits of paper around an office). Review collected by and hosted on G2.com.

As an SEO AND PPC account manager for hotels and tour operators, I’m just into driving high-intent traffic, but understanding the on-site booking journey is really the hard bit. Heatmap. com is the key missing piece. Seeing where potential guests click and scroll, how far down they go before dropping off of booking engines or landing pages makes it real. Where other analytics display the ‘what’ here it shows the ‘why’. The revenue attribution is especially helpful for showing our clients how elements on individual page are contributing to purchases. The user-friendly interface is brilliant; the visual data are very clear and client reporting couldn't be more compelling. It was a easy implementation for our staff. Review collected by and hosted on G2.com.

For some of our smaller hospitality clients thicc can be a little bit of an up-front cost (thought the ROI is more than there eventually!) I would also love to see more granular filters for travel industry-specific seperation per high/low season etc. The platform keeps getting better, but at its core it has allowed us to add tremendous value in our CRO efforts. Review collected by and hosted on G2.com.

Our main goal in B2B SaaS marketing is to generate qualified leads through demo requests and free version or trial sign-ups. Heatmap.com provides us with exceptional insight into how prospects interact with our landing pages and the most important sections of our site before they convert. It’s incredibly valuable to see which features on a product page attract the most attention, as well as to identify where friction occurs in a pricing table. Session replay has proven especially effective for analyzing the complex journey a B2B buyer takes when making purchasing decisions. As a lean team, ease of use was crucial for us, and with the simple one-line snippet installation, we were able to start collecting data within an hour. We depend on it daily to help us optimize and manage our campaigns. Review collected by and hosted on G2.com.

As the head of sales and marketing, I would appreciate seeing more CRM-focused integrations, particularly native options for Hubspot or Salesforce, that can directly link session data with leads. While the core analytics are robust, setting up these custom connections currently requires developer resources. Pricing is also a factor to consider, especially for very small SaaS startups. However, if improved conversions are your main goal, the investment is relatively minimal compared to the potential returns. Review collected by and hosted on G2.com.

As a digital marketing agency working with e-commerce clients on multiple platforms, I needed analytics that could be organized by business model while still keeping the strong e-commerce focus our clients expect. We tested several different solutions, but what stood out about Heat Map was how tailored it is to e-commerce. Setting it up across Shopify, WooCommerce, and BigCommerce was straightforward, allowing us to standardize our analytics process for all client accounts. The revenue-based statistics provided exactly the insights our e-commerce clients required to justify their marketing investments. Review collected by and hosted on G2.com.

The dashboard tends to load slowly when we have reports open for several high-traffic clients at once. Additionally, the options for white labeling are quite limited, which poses a challenge when we need to present insights to our agency clients. Review collected by and hosted on G2.com.

I'm responsible for our bricks and mortar sites in a particular area, so I didn't really understand initially how something on the website was going to help. But having the ability to actually see the volume of local customers who engage with our site prior to visiting in store has been really enlightening. The best thing I like about it is, it filters website activity based on geographic location. It is so easy to see what people in my area are looking for verses national trends. Review collected by and hosted on G2.com.

Linking the data straight to our point of sale system to monitor offline sales presented a technical challenge, and we needed help from our corporate IT team. It was worth the trouble, but I will say that it wasn’t quite as easy to set up for that integration as for basic website tracking. Review collected by and hosted on G2.com.

Prior to doing this our site was a total black box. We knew how many leads came in, but not why they converted or more importantly why they didn't. The first time we got to see footage of real prospect sessions, it was a revelation. My team can now view the exact pages that someone from a certain industry browses before filling out a contact form. This is not data, after all; it’s context. Using the options for blocking things does have a learning curve. Review collected by and hosted on G2.com.

It took about a few weeks for us to standardize our tagging and segmentations of the recordings for sales follow-up. It would be nice if sales onboarding were a little more guided. Review collected by and hosted on G2.com.

It was so easy to implement on our restaurant's ecommerce platform that we had online ordering events tracking within an hour! What sets Heatmap. com apart in terms of restaurant operations is the immediacy with which it links customer browsing behavior to actual order revenue. The support team, for example, helped us set up custom events related to our pizza-building flow and caterings. A numbering of attributes with the needs of ecommerce businesses, such which are applicable to restaurant online ordering as well ranging from menu journey analysis through to checkout abandonment monitoring. Connection to our Google Tag Manager implementation and Toast POS installation via third-party connectors provided us new levels of insight into our digital ordering funnel. Review collected by and hosted on G2.com.

The pricing model is geared toward traditional retail, not restaurants, so there are some features we don’t need that help increase costs. During dinner rush, when we're pulling real-time analytics to monitor order flow issues, load times can be sluggish. Review collected by and hosted on G2.com.