What is a Demand Side Platform (DSP)?

Demand side platforms (DSPs) act as a central hub to manage all the data related to advertising campaigns. A DSP is used by advertisers to buy different types of ads (mobile, social, video, etc.) from a marketplace where publishers list advertising inventory. To be efficient, advertising teams need to target the right audience, at the right time, on the right channel. Since many companies compete to get their ads on the same channels, they have to bid on impressions to ensure they can reach their goals. DSPs enable automated ad buying or programmatic ad buying. This type of software is integrated into multiple ad exchanges to enable advertisers to automate buying ads that may include banner ads on websites or mobile ads on apps. The automated bidding process, where ad placements are auctioned off within microseconds, is called real-time bidding (RTB). While DSPs help companies with all media-buying activities, it is also important to have personnel with advanced expertise in this field or work with external consultants or agencies. What Does DSP Stand For? DSP stands for demand side platform, and the term “demand” can be seen as synonymous with “buying”. These platforms help companies identify advertising opportunities across multiple ad networks and helps find the best prices for the targeted audience. What Types of Demand Side Platform (DSP) Exists? Mobile DSP When searching for a DSP, some companies may want a specific DSP for mobile ad-buying capabilities. A mobile DSP is not a standalone product, but is part of and integrated with any robust DSP and is responsible for buying mobile ad inventory. A mobile DSP is focused on buying ads across varying apps, browsers, locations, and devices and also ensures that the advertiser’s creatives are displayed correctly and are optimized for mobile screens. These types of DSPs assist app publishers and app developers in offering available mobile impressions. That being said, buyers don’t need to purchase a separate DSP for desktop and mobile programmatic ad-buying. Omnichannel DSP Omnichannel DSPs enable companies to manage ads across multiple channels, like desktop, video, audio, OTT, etc. These types of DSPs help companies manage ad campaigns without having to switch between platforms. Single-channel or niche DSP These types of DSPs can serve the needs of businesses that only want to send ads on a specific channel. Single-channel DSPs can help small businesses that may have a lower budget or a more focused advertising strategy.

What are the Common Features of Demand Side Platform (DSP)?

The following are some core features within DSPs that can help users in a variety of ways: Campaign management: Omnichannel campaign management is used to target audiences across multiple channels, from traditional media such as TV and newspapers to online and social media channels. Ad retargeting: Retargeting allows companies to resume media assets for new campaigns and to target different audiences without starting from scratch. Buy management: DSPs help manage different types of programmatic buys such as preferred deal, programmatic guaranteed, or private marketplace. Ad variety: This feature provides different types of advertising such as native ads and mobile or cross-device promotions to target broader audiences. Audience segmentation: Audience segmentation allows media companies to choose whom to target based on multiple types of criteria (demographics, technology platforms used, etc.). Asset management: Asset management helps manage creative assets to allocate them to each campaign, based on the audience and its characteristics such as region, language, age, and so on. Bidding: Bidding allows companies to acquire advertising inventory or impressions that are used to place ads on various channels. DSP software usually provides access to multiple sources of inventory. Reporting: Reporting and analytics features assist in tracking key performance indicators such as effective cost per click (eCPC) and effective cost per action (eCPA). Brand safety: The software integrates with or provides brand protection or brand safety features to monitor and block fraudulent ad-buying activity. Other features of demand side platforms: API / Integrations, Contextual Targeting, Creative Optimization, Fraud Protection, In App Ads, Machine Learning Optimization, and User, Role, & Access Management.

What are the Benefits of Demand Side Platform (DSP)?

Key benefits of DSPs include accelerating the process of buying online advertisements through direct interaction with web publishers, reducing spend on impressions that are not part of a target audience, gaining transparency in the advertisements that are purchased by knowing the demographics of every impression, and increasing ad conversion rates by putting ads in front of people who are more likely to click on ads, in turn increasing the return on ad spend (ROAS). Some of the challenges advertisers face nowadays that can be addressed by DSP software are: Omnichannel: Omnichannel is both a challenge and an opportunity for media companies. On the bright side, they now have more options than ever to target audiences, but this also makes it harder for them to find the right audience segments and promote content on their preferred channels. Companies cannot afford to invest in advertising on all possible channels and need to focus on the ones that are the most efficient. Real-time tracking: Real-time performance tracking is critical to determine what content works on which channels. It also helps companies adjust their campaigns to make them more efficient or cancel advertising that is costly and brings little or no revenue. Since companies invest a lot of time and money in advertising, it is difficult for them to cancel campaigns even when they don’t seem to be very successful. Real-time data is therefore essential to determining when campaigns can be considered successful; it also enables companies to quickly react to any changes that may jeopardize their advertising efforts. Brand safety: Brand safety is more challenging than ever, mostly due to technologies like social media which can disseminate information very quickly. Individuals and institutions also scrutinize brands, and it is very common that controversial advertising becomes viral and has a negative impact on the brand. The challenge with brand safety is that advertising content can be shared outside of the channels used by the company, which makes it almost impossible to retract.

Demand Side Platform (DSP) | User, Role, and Access Management

Simpli.fi

Simpli.fi ist die Medienplattform der realen Welt, die für das Zeitalter der Unmittelbarkeit entwickelt wurde. Durch die Vereinigung von digitalem Verhalten und realer Bewegung in ein einziges umsetzbares Signal ermöglicht Simpli.fi über 2.000 Agenturen, Werbetreibenden und Mediengruppen, Kampagnen genau dort zu zielgenau zu steuern, zu optimieren und zu messen, wo Verbraucherentscheidungen getroffen werden. Basierend auf der Wahrheit, dass Menschen digitale Mittel nutzen, um sich in der physischen Welt zu orientieren, ist Simpli.fi eine Plattform, die diese Signale in Echtzeit verbindet—was es Marken ermöglicht, auf Verbraucherabsichten im Moment ihres Auftretens zu reagieren und die Auswirkungen bis zur Tür zu messen. Wir gedeihen durch Innovation, datengesteuerte Ergebnisse und eine Kultur der kontinuierlichen Verbesserung, um Marketing unmittelbarer, intelligenter und vernetzter zu machen.

Average Rating: 4.5/5.0

Total Reviews: 153

How Do G2 Users Rate Simpli.fi?

War the product ein guter Geschäftspartner?: 9.0/10 (Category avg: 8.5/10)
Cross-Channel-Funktionen: 9.0/10 (Category avg: 8.3/10)
Leistung und Zuverlässigkeit: 8.7/10 (Category avg: 8.4/10)
Geräteübergreifende Funktionen: 8.6/10 (Category avg: 8.1/10)

Who Is the Company Behind Simpli.fi?

Verkäufer: Simpli.fi
Unternehmenswebsite:
Gründungsjahr: 2010
Hauptsitz: Fort Worth, TX
Twitter: @simpli_fi
1,808 Twitter-Follower
LinkedIn®-Seite: www.linkedin.com
607 Mitarbeiter*innen auf LinkedIn®

Who Uses This Product?

Who Uses This: Kundenbetreuer
Top Industries: Marketing und Werbung, Rundfunkmedien
Company Size: 56% Small, 36% Medium

What Do G2 Reviewers Say About Simpli.fi?

AI-generated summary from verified user reviews

Pros

Benutzer loben den zugänglichen und hilfreichen Kundensupport von Simpli.fi, was ihre Gesamterfahrung und den Erfolg ihrer Kampagnen verbessert.
Benutzer finden die Plattform von Simpli.fi unglaublich einfach zu bedienen, wobei hilfreicher Support ihre gesamte Kampagnenmanagement-Erfahrung verbessert.
Benutzer finden das unterstützende Team von Simpli.fi sehr zugänglich und hilfsbereit, was ihre gesamte Marketing-Erfahrung erheblich verbessert.
Benutzer schätzen das außergewöhnlich hilfsbereite Team von Simpli.fi, das Unterstützung und Hilfe während ihrer Kampagnen gewährleistet.
Benutzer schätzen Simpli.fi's hyperlokale Zielgruppenansprache-Fähigkeiten, die die Präzision für Franchise- und Mehrstandort-Kundenkampagnen verbessern.

Cons

Benutzer finden die Preisgestaltung von Simpli.fi teuer und unklar, was die Budgetierung und Planung erschwert.
Benutzer haben Schwierigkeiten mit der komplexen Einrichtung von Simpli.fi und finden die Benutzeroberfläche und den Onboarding-Prozess unintuitiv und herausfordernd.
Benutzer mögen die zusätzlichen Gebühren und den Mangel an Preistransparenz nicht, was zu unerwarteten Kosten und Verwirrung führt.
Benutzer äußern Frustration über den Mangel an Klarheit bei der Einarbeitung und Preisgestaltung, was das Vertrauen und die Gesamterfahrung beeinträchtigt.
Benutzer kämpfen mit dem schlechten Schnittstellendesign von Simpli.fi, da sie es überladen und schwer zu navigieren finden.

What Are Recent G2 Reviews of Simpli.fi?

"Einfache Kampagnenerstellung und reaktionsschneller Support von Simpli.fi"

Rating: 5.0/5.0 stars

— Verifizierter Benutzer in Marketing und Werbung

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"Benutzerfreundlich mit schneller Unterstützung"

Rating: 4.0/5.0 stars

— Jacob D.

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Google Marketing Platform

Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively.

Average Rating: 4.1/5.0

Total Reviews: 278

How Do G2 Users Rate Google Marketing Platform?

Has the product been a good partner in doing business?: 7.6/10 (Category avg: 8.5/10)
Cross Channel Capabilities : 7.2/10 (Category avg: 8.3/10)
Performance and Reliability: 8.4/10 (Category avg: 8.4/10)
Cross-Device Capabilities: 7.6/10 (Category avg: 8.1/10)

Who Is the Company Behind Google Marketing Platform?

Seller: Google
Year Founded: 1998
HQ Location: Mountain View, CA
Twitter: @google
31,899,995 Twitter followers
LinkedIn® Page: www.linkedin.com
341,888 employees on LinkedIn®
Ownership: NASDAQ:GOOG

Who Uses This Product?

Who Uses This: Account Manager
Top Industries: Marketing and Advertising, Internet
Company Size: 47% Medium, 27% Large

What Do G2 Reviewers Say About Google Marketing Platform?

AI-generated summary from verified user reviews

Pros

Users value the integrated management of marketing tools within Google Marketing Platform, streamlining campaign tracking and performance analysis.
Users appreciate the unified campaign management of Google Marketing Platform, enabling smarter decisions and performance tracking in one place.
Users appreciate the ease of use of Google Marketing Platform, streamlining data and campaign management in one place.
Users value the efficiency of Google Marketing Platform, seamlessly integrating data, ads, and reporting for smarter decision-making.
Users appreciate the comprehensive performance tracking of Google Marketing Platform, enabling smarter marketing decisions through unified data.

Cons

Users find the complexity of the interface daunting, especially for beginners unfamiliar with marketing tools.
Users find the learning curve challenging, especially for beginners, making initial setup and navigation overwhelming.
Users find the complex setup of Google Marketing Platform challenging, particularly for those new to analytics tools.
Users find the difficult setup of Google Marketing Platform challenging, particularly for those new to analytics and ad tech.
Users find the cost of Google Marketing Platform to be high, especially for smaller businesses with limited technical support.

What Are Recent G2 Reviews of Google Marketing Platform?

"Essential suite for web marketing"

Rating: 4.0/5.0 stars

— Michele C.

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"Unified Marketing Insights with a Steep Learning Curve"

Rating: 4.0/5.0 stars

— Rohit K.

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What Are G2 Users Discussing About Google Marketing Platform?

What is Google Marketing Platform used for?

Basis

Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it's a platform you can run your entire digital business on top of. At the core of Basis' AI capabilities is Compass, a connected intelligence layer that thinks across your entire media mix rather than any single channel in isolation. Compass translates media briefs into full omnichannel strategies in minutes, pulls in past performance data to sharpen every recommendation, and exports presentation-ready plans without the manual build—taking teams from brief to activation faster than ever before. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. An AdExchanger Awards multi-winner for best education program and best account support, our on-boarding and training curriculum enable teams to quickly improve their digital advertising knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance, while workflow automation continues to reduce manual effort across every stage of the media lifecycle.

Average Rating: 4.5/5.0

Total Reviews: 263

How Do G2 Users Rate Basis?

Has the product been a good partner in doing business?: 9.4/10 (Category avg: 8.5/10)
Cross Channel Capabilities : 8.6/10 (Category avg: 8.3/10)
Performance and Reliability: 8.6/10 (Category avg: 8.4/10)
Cross-Device Capabilities: 8.6/10 (Category avg: 8.1/10)

Who Is the Company Behind Basis?

Seller: Basis Technologies
Year Founded: 2001
HQ Location: Chicago, IL
Twitter: @basisglobaltech
4,732 Twitter followers
LinkedIn® Page: www.linkedin.com
1,469 employees on LinkedIn®
Phone: 844-637-0321

Who Uses This Product?

Who Uses This: Digital Marketing Manager, Digital Media Planner
Top Industries: Marketing and Advertising, Newspapers
Company Size: 64% Small, 28% Medium

What Do G2 Reviewers Say About Basis?

AI-generated summary from verified user reviews

Pros

Users appreciate the ease of use of Basis, enjoying its intuitive navigation and helpful support for seamless integration.
Users appreciate the user-friendly interface of Basis, complemented by supportive account reps and helpful integrations.
Users appreciate the excellent reporting metrics and dimensions, promoting a clear understanding of the marketplace inventory.
Users value the exceptional customer support and extensive features offered by Basis, enhancing their overall experience.
Users highlight the exceptional customer support and valuable product offerings of Basis, enhancing their overall experience.

Cons

Users find the complex user interface of Basis outdated and challenging, making report generation inconvenient.
Users find the product complex, noting it isn't user-friendly for everyone, making it challenging to navigate.
Users find the system complex and not user-friendly, making it challenging for everyone to navigate effectively.
Users find the complex reporting process inconvenient, along with an outdated UI affecting overall usability.
Users find the complex usability of Basis challenging, making it difficult for a broader audience to navigate.

What Are Recent G2 Reviews of Basis?

"Great tool, and fantastic team"

Rating: 5.0/5.0 stars

— Jessica C.

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"Effortless Integration and Support Make Basis Stand Out"

Rating: 4.0/5.0 stars

— Verified User in Marketing and Advertising

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Criteo Commerce Growth

Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, and CTV. Built on the world’s largest commerce dataset, it predicts what shoppers will buy next and dynamically optimizes every stage of the shopper journey—from audience targeting and predictive bidding to product recommendations and dynamic creative optimization. With seamless cross-channel activation, deep commerce insights, and transparent measurement, Commerce Growth helps marketers drive smarter ad spend, broader reach, and stronger performance—all in one unified platform.

Average Rating: 3.8/5.0

Total Reviews: 218

How Do G2 Users Rate Criteo Commerce Growth?

Has the product been a good partner in doing business?: 8.1/10 (Category avg: 8.5/10)
Cross Channel Capabilities : 0.0/10 (Category avg: 8.3/10)
Performance and Reliability: 7.9/10 (Category avg: 8.4/10)
Cross-Device Capabilities: 7.8/10 (Category avg: 8.1/10)

Who Is the Company Behind Criteo Commerce Growth?

Seller: Criteo
HQ Location: Paris, France
Twitter: @criteo
18,673 Twitter followers
LinkedIn® Page: www.linkedin.com
3,912 employees on LinkedIn®
Ownership: NASDAQ:CRTO
Total Revenue (USD mm): $2,072

Who Uses This Product?

Who Uses This: Marketing Manager, Digital Marketing Manager
Top Industries: Retail, Marketing and Advertising
Company Size: 48% Medium, 41% Small

What Are Recent G2 Reviews of Criteo Commerce Growth?

"Effective Ad Placement with Room for Cost Improvement"

Rating: 4.5/5.0 stars

— Prahlad K.

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"Scalable, Efficient, and User-Friendly for Retail Expansion"

Rating: 4.5/5.0 stars

— Ritik S.

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What Are G2 Users Discussing About Criteo Commerce Growth?

MediaMath by Infillion

MediaMath is a global omnichannel demand-side platform (DSP) that opens up the limitless possibilities of programmatic to meet brands' and agencies' unique goals. A pioneer in the industry introducing the first DSP with the company's founding in 2007, MediaMath was acquired by Infillion in 2023, an advertising technology company that owns and markets premium advertising products, to provide advertisers with an end-to-end solution including attention-guaranteed video and unique first-party data for future-proofed programmatic and creative solutions. MediaMath's programmatic platform offers a customizable tech stack with a modular, API-first approach for flexibility and customization, future-proofed identity solutions to expand addressability, curated inventory optimized towards specific KPIs for powerful results, and transparency into performance for improved efficiency.

Average Rating: 3.9/5.0

Total Reviews: 118

How Do G2 Users Rate MediaMath by Infillion?

Has the product been a good partner in doing business?: 8.2/10 (Category avg: 8.5/10)
Cross Channel Capabilities : 8.9/10 (Category avg: 8.3/10)
Performance and Reliability: 7.6/10 (Category avg: 8.4/10)
Cross-Device Capabilities: 6.9/10 (Category avg: 8.1/10)

Who Is the Company Behind MediaMath by Infillion?

Seller: Infillion
Company Website:
Year Founded: 2008
HQ Location: New York, US
Twitter: @infilliontech
300 Twitter followers
LinkedIn® Page: www.linkedin.com
186 employees on LinkedIn®

Who Uses This Product?

Who Uses This: Account Manager
Top Industries: Marketing and Advertising, Internet
Company Size: 51% Medium, 25% Small

What Do G2 Reviewers Say About MediaMath by Infillion?

AI-generated summary from verified user reviews

Pros

Users appreciate the unique campaign categories and excellent customer support offered by MediaMath's Ad Management.
Users appreciate the transparency and control over spending that MediaMath by Infillion offers for effective advertising management.
Users appreciate the transparency and control over spending offered by MediaMath, enhancing budget management efficiency.
Users value the unique campaign options in MediaMath by Infillion, combined with excellent customer support.
Users value the unique campaign opportunities MediaMath offers, along with excellent customer support services.

Cons

Users find the complexity and outdated UI of MediaMath cumbersome, with navigation and setup being particularly challenging.
Users find the initial setup complex, leading to frustration with navigation and dashboard updates in MediaMath.
Users find the complex user interface outdated and difficult to navigate, complicating their overall experience.
Users find the dashboard issues frustrating, highlighting outdated UI, complicated navigation, and slow report updates.
Users find the difficult navigation challenging due to an outdated UI and complex menus that hinder usability.

What Are Recent G2 Reviews of MediaMath by Infillion?

"Media Math is very attentive and prompt to delivery for all of your business solutions needs."

Rating: 5.0/5.0 stars

— Verified User in Marketing and Advertising

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"Powerful Control, Needs UI Overhaul"

Rating: 4.0/5.0 stars

— David C.

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What Are G2 Users Discussing About MediaMath by Infillion?

Yahoo AdTech DSP

Built for the way you buy, the Verizon Media DSP* provides exclusive access to Verizon Media's wealth of data and insights from nearly one billion users. Our advanced DSP combines machine learning optimization with enhanced productivity features that give marketers the flexibility and control to manage omni-channel programmatic strategy, effectively hit complex branding and performance goals, and reach precise audiences with premium inventory across every device. *Formerly BrightRoll DSP, Oath Ad Platforms

Average Rating: 3.6/5.0

Total Reviews: 175

How Do G2 Users Rate Yahoo AdTech DSP?

Has the product been a good partner in doing business?: 7.6/10 (Category avg: 8.5/10)
Cross Channel Capabilities : 6.7/10 (Category avg: 8.3/10)
Performance and Reliability: 8.0/10 (Category avg: 8.4/10)
Cross-Device Capabilities: 7.3/10 (Category avg: 8.1/10)

Who Is the Company Behind Yahoo AdTech DSP?

Seller: Verizon Media
Year Founded: 2005
HQ Location: San Francisco, CA
Twitter: @FlurryMobile
16,225 Twitter followers
LinkedIn® Page: www.linkedin.com
11 employees on LinkedIn®

Who Uses This Product?

Who Uses This: Account Executive
Top Industries: Marketing and Advertising, Internet
Company Size: 45% Small, 37% Medium

What Do G2 Reviewers Say About Yahoo AdTech DSP?

AI-generated summary from verified user reviews

Pros

Users value the unified buying experience of Yahoo AdTech DSP, enhancing campaign management with advanced tools.
Users value the advanced audience targeting of Yahoo AdTech DSP, achieving precise segmentation for better campaign effectiveness.
Users value the unified buying experience of Yahoo AdTech DSP, streamlining inventory and targeting in one platform.
Users value the unified buying experience of Yahoo AdTech DSP, integrating targeting and performance tracking seamlessly.
Users value the intuitive user interface of Yahoo AdTech DSP, simplifying campaign setup and reporting significantly.

Cons

Users experience delays in reporting and creative approval, hindering timely access to performance data and campaign launches.
Users face reporting and creative approval delays that hinder timely access to data and affect campaign launches.
Users often face campaign management issues with reporting and creative approval delays that hinder timely performance analysis.
Users experience delayed implementation due to reporting and creative approval delays, impacting the overall campaign timeline.
Users often face delay issues with reporting and creative approvals, impacting campaign performance and launch schedules.

What Are Recent G2 Reviews of Yahoo AdTech DSP?

"Exceptional Targeting with a Complex Interface"

Rating: 4.5/5.0 stars

— Sanket D.

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"Easy Campaign Programming with an Efficient Setup Process"

Rating: 4.0/5.0 stars

— Edward R.

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What Are G2 Users Discussing About Yahoo AdTech DSP?

Choozle

Choozle – Digital Advertising Made Easy® offers a powerful platform and expert services for omnichannel digital advertising across programmatic, search, and social. Marketers can run data-driven campaigns across display, connected TV, video, mobile, and more—using one intuitive interface backed by strategic support.

Average Rating: 4.2/5.0

Total Reviews: 198

How Do G2 Users Rate Choozle?

Has the product been a good partner in doing business?: 8.8/10 (Category avg: 8.5/10)
Cross Channel Capabilities : 8.3/10 (Category avg: 8.3/10)
Performance and Reliability: 8.0/10 (Category avg: 8.4/10)
Cross-Device Capabilities: 8.3/10 (Category avg: 8.1/10)

Who Is the Company Behind Choozle?

Seller: Choozle, Inc.
Company Website:
Year Founded: 2012
HQ Location: Denver, Colorado
Twitter: @choozle
1,235 Twitter followers
LinkedIn® Page: www.linkedin.com
52 employees on LinkedIn®

Who Uses This Product?

Who Uses This: Digital Marketing Manager, CEO
Top Industries: Marketing and Advertising, Financial Services
Company Size: 73% Small, 21% Medium

What Do G2 Reviewers Say About Choozle?

AI-generated summary from verified user reviews

Pros

Users appreciate Choozle's brilliant audience targeting and behavioral analytics for enhancing their digital marketing efforts.
Users value the supportive campaign management team at Choozle, which enhances collaboration and strategic insights.
Users commend the supportive and collaborative team at Choozle, enhancing campaign management and strategic recommendations.
Users appreciate the user-friendly interface of Choozle, simplifying digital marketing and campaign management.
Users find Choozle to be affordable, providing high ad technology without breaking the budget.

Cons

Users face insufficient training challenges in Choozle, causing difficulties in achieving quality ad performance.
Users feel that account issues arise due to the team's overloaded management, leading to missed details and less attention.
Users report account management issues, noting that attention to detail may be lacking due to high account volume.
Users face frequent errors and delays during campaign management, impacting outcomes and requiring better creative guidelines.
Users face challenges due to data inaccuracy, hindering effective reporting and analysis in Choozle.

What Are Recent G2 Reviews of Choozle?

"Great partner for programmatic."

Rating: 5.0/5.0 stars

— Matt W.

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"Great Transparency"

Rating: 4.0/5.0 stars

— Verified User in Automotive

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What Are G2 Users Discussing About Choozle?

What is Choozle used for? - 1 comment

Product	Best for	User Review
StackAdapt 4.7/5(899)	Omnichannel programmatic buying with white-glove support	"Driving Performance with Confidence"
The Trade Desk 4.4/5(184)	Omnichannel programmatic buying with buyer-side transparency	"Kokai’s AI Optimization and Intuitive UI Make The Trade Desk a Top DSP"
Quantcast Platform 4.2/5(193)	AI-driven programmatic targeting with cookieless audiences	"CPA Improvement Across Our Funnel with Quantcast"
illumin 4.3/5(155)	Visual full-funnel journey-based programmatic activation	"Ilumin: the algorithm delivers, the configuration decides."
Simpli.fi 4.5/5(154)	Hyperlocal geofencing with cookieless audience targeting	"Easy Campaign Creation and Responsive Support from Simpli.fi"
Viant Technology 4.2/5(311)	Cookieless CTV activation with household-level attribution	"Intuitive DSP with Stellar UI, Needs Better Planning Tools"
AdRoll ABM (Formerly... 4.3/5(655)	Account-level programmatic display with intent targeting	"A Valuable Platform for Account-Based Marketing and Display Advertising"
NT Technology 4.8/5(22)	Cross-border programmatic with premium inventory transparency	"Smart Cross-Channel Advertising with Strong Brand Protection"
Google Marketing Platform 4.1/5(300)	Cross-channel programmatic buying with Google-native attribution	"Essential suite for web marketing"
Vistar Media 4.5/5(17)	Programmatic DOOH buying with lift measurement	"Great tool for any company beginning with OOH for their clients and want top class assistance"

Best Demand Side Platform (DSP) with User, Role, and Access Management Capabilities

How Many Demand Side Platform (DSP) Products Does G2 Track?

Category Stats (Sep 2026)

How Does G2 Rank Demand Side Platform (DSP) Products?

G2 Grid® for Demand Side Platform (DSP)

Simpli.fi

How Do G2 Users Rate Simpli.fi?

Who Is the Company Behind Simpli.fi?

Who Uses This Product?

What Do G2 Reviewers Say About Simpli.fi?

Pros

Cons

What Are Recent G2 Reviews of Simpli.fi?

What Are G2 Users Discussing About Simpli.fi?

Google Marketing Platform

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Who Is the Company Behind Google Marketing Platform?

Who Uses This Product?

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Basis

How Do G2 Users Rate Basis?

Who Is the Company Behind Basis?

Who Uses This Product?

What Do G2 Reviewers Say About Basis?

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Criteo Commerce Growth

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Who Is the Company Behind Criteo Commerce Growth?

Who Uses This Product?

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What Are G2 Users Discussing About Criteo Commerce Growth?

MediaMath by Infillion

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Who Is the Company Behind MediaMath by Infillion?

Who Uses This Product?

What Do G2 Reviewers Say About MediaMath by Infillion?

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What Are Recent G2 Reviews of MediaMath by Infillion?

What Are G2 Users Discussing About MediaMath by Infillion?

Yahoo AdTech DSP

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Who Is the Company Behind Yahoo AdTech DSP?

Who Uses This Product?

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Choozle

How Do G2 Users Rate Choozle?

Who Is the Company Behind Choozle?

Who Uses This Product?

What Do G2 Reviewers Say About Choozle?

Pros

Cons

What Are Recent G2 Reviews of Choozle?

What Are G2 Users Discussing About Choozle?