Best Demand Side Platform (DSP) for Medium-Sized Businesses

Yukta Rustagi
YR
Researched and written by Yukta Rustagi

Products classified in the overall Demand Side Platform (DSP) category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Demand Side Platform (DSP) to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Demand Side Platform (DSP) category.

In addition to qualifying for inclusion in the Demand Side Platform (DSP) category, to qualify for inclusion in the Medium-Sized Business Demand Side Platform (DSP) category, a product must have at least 10 reviews left by a reviewer from a medium-sized business.

Show More
Show Less

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

  • Mid-Market
  • Rating
  • Language
  • Pricing
  • Features
  • Media Ownership
1 filter applied
Clear All
  • Mid-Market
  • Rating
  • Language
  • Pricing
  • Features
  • Media Ownership
Clear Filter
More Filters
Market Segments
All Segments
Small Business
Mid Market
Enterprise
Avg. Customer Review
Language
Pricing
Features
Media Ownership
Sort by
Clear All
19 Listings in Demand Side Platform (DSP) Available
  • Sort By:
    G2 Score

StackAdapt

(856)4.7 out of 5
1st Easiest To Use in Demand Side Platform (DSP) software
View top Consulting Services for StackAdapt
OverviewPros and Cons
Product Description

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAd

Users: Digital Marketing Manager, Digital Strategist · Industries: Marketing and Advertising, Financial Services · Market Segment: 62% Small-Business, 31% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Customer Support, Team Helpfulness, Helpful, Features
ConsReporting Limitations, Poor Reporting, Reporting Issues, Limited Reporting, Budget Management
User SatisfactionSeller Details
StackAdapt features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 8.6
9.4
Cross Channel Capabilities
Average: 8.3
9.3
Performance and Reliability
Average: 8.4
9.2
Cross-Device Capabilities
Average: 8.1
Seller Details
Year Founded
2014
HQ Location
Ontario
Company Website
https://www.stackadapt.com
Twitter
@StackAdapt
LinkedIn® Page
https://www.linkedin.com/company/5045143/

The Trade Desk

(153)4.4 out of 5
Entry Level Price:Contact Us
11th Easiest To Use in Demand Side Platform (DSP) software
View top Consulting Services for The Trade Desk
OverviewPros and Cons
Product Description

The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global

Users: Account Manager · Industries: Marketing and Advertising, Retail · Market Segment: 42% Mid-Market, 28% Small-Business
Pros and ConsUser Satisfaction
ProsFeatures, Ease of Use, Audience Targeting, Customer Support, Targeting
ConsLearning Curve, Expensive, Complexity, Learning Difficulty, Training Difficulty
User SatisfactionSeller Details
The Trade Desk features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 8.6
8.4
Cross Channel Capabilities
Average: 8.3
8.4
Performance and Reliability
Average: 8.4
8.5
Cross-Device Capabilities
Average: 8.1
Seller Details
Year Founded
2009
HQ Location
Ventura, CA
Company Website
https://www.thetradedesk.com
Twitter
@TheTradeDesk
LinkedIn® Page
https://www.linkedin.com/company/892001/
Ownership
NASDAQ: TTD
G2 Advertising
Sponsored
G2 Advertising
Get 2x conversion than Google Ads with G2 Advertising!
G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments.
Learn More

Quantcast Platform

(184)4.2 out of 5
8th Easiest To Use in Demand Side Platform (DSP) software
View top Consulting Services for Quantcast Platform
OverviewPros and Cons
Product Description

Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and mach

Users: Programmatic Manager · Industries: Marketing and Advertising, Gambling & Casinos · Market Segment: 41% Mid-Market, 32% Small-Business
Pros and ConsUser Satisfaction
ProsEase of Use, Insights, Campaign Management, Helpful, Customer Support
ConsMissing Features, Limited Features, Poor Reporting, Reporting Issues, Reporting Limitations
User SatisfactionSeller Details
Quantcast Platform features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 8.6
7.5
Cross Channel Capabilities
Average: 8.3
8.2
Performance and Reliability
Average: 8.4
8.0
Cross-Device Capabilities
Average: 8.1
Seller Details
Year Founded
2006
HQ Location
San Francisco, CA
Company Website
https://www.quantcast.com
Twitter
@Quantcast
LinkedIn® Page
https://www.linkedin.com/company/60540/

Viant Technology

(297)4.1 out of 5
14th Easiest To Use in Demand Side Platform (DSP) software
OverviewPros and Cons
Product Description

The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desk

Users: Programmatic Trader · Industries: Marketing and Advertising, Online Media · Market Segment: 40% Mid-Market, 39% Small-Business
Pros and ConsUser Satisfaction
ProsCustomer Support, Ease of Use, Easy Setup, Setup Ease, Team Helpfulness
ConsLimited Reporting, Reporting Limitations, Complex Reporting, Editing Difficulties, Learning Curve
User SatisfactionSeller Details
Viant Technology features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 8.6
8.4
Cross Channel Capabilities
Average: 8.3
8.0
Performance and Reliability
Average: 8.4
8.1
Cross-Device Capabilities
Average: 8.1
Seller Details
Year Founded
1999
HQ Location
Irvine, California
Company Website
https://viantinc.com/
Twitter
@viant_tech
LinkedIn® Page
https://www.linkedin.com/company/viant-technology/
Ownership
NASDAQ: DSP

Simpli.fi

(148)4.5 out of 5
Entry Level Price:Contact Us
3rd Easiest To Use in Demand Side Platform (DSP) software
OverviewPros and Cons
Product Description

Simpli.fi provides marketing technology, solutions, and workflow automation that help advertisers and agencies plan, activate, and measure highly targeted advertising campaigns. Our platform powers om

Users: Account Manager · Industries: Marketing and Advertising, Broadcast Media · Market Segment: 57% Small-Business, 34% Mid-Market
Pros and ConsUser Satisfaction
ProsCustomer Support, Ease of Use, Helpful, Campaigns, Team Helpfulness
ConsDashboard Issues, Expensive, Campaign Management, Complex Setup, Extra Fees
User SatisfactionSeller Details
Simpli.fi features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 8.6
9.0
Cross Channel Capabilities
Average: 8.3
8.8
Performance and Reliability
Average: 8.4
8.6
Cross-Device Capabilities
Average: 8.1
Seller Details
Year Founded
2010
HQ Location
Fort Worth, TX
Company Website
https://www.simpli.fi/
Twitter
@simpli_fi
LinkedIn® Page
https://www.linkedin.com/company/801567/

Basis

(287)4.5 out of 5
9th Easiest To Use in Demand Side Platform (DSP) software
View top Consulting Services for Basis
OverviewPros and Cons
Product Description

Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated

Users: Digital Marketing Manager, Digital Media Planner · Industries: Marketing and Advertising, Newspapers · Market Segment: 64% Small-Business, 28% Mid-Market
Pros and ConsUser Satisfaction
ProsAccount Management, Ease of Use, Features, Helpful, Insights
ConsPoor Usability, Complex User Interface, Not User-Friendly, Poor Reporting, Reporting Issues
User SatisfactionSeller Details
Basis features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 8.6
8.6
Cross Channel Capabilities
Average: 8.3
8.6
Performance and Reliability
Average: 8.4
8.6
Cross-Device Capabilities
Average: 8.1
Seller Details
Year Founded
2001
HQ Location
Chicago, IL
Company Website
https://basis.com
Twitter
@basisglobaltech
LinkedIn® Page
https://www.linkedin.com/company/basis-technologies

illumin

(118)4.3 out of 5
Entry Level Price:Contact Us
7th Easiest To Use in Demand Side Platform (DSP) software
OverviewPros and Cons
Product Description

illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open

Industries: Marketing and Advertising, Online Media · Market Segment: 53% Small-Business, 28% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Features, Campaign Management, Customer Support, Team Helpfulness
ConsPoor Reporting, Learning Curve, Limited Reporting, Reporting Limitations, Reporting Issues
User SatisfactionSeller Details
illumin features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 8.6
8.5
Cross Channel Capabilities
Average: 8.3
8.1
Performance and Reliability
Average: 8.4
8.4
Cross-Device Capabilities
Average: 8.1
Seller Details
Year Founded
2009
HQ Location
Toronto, Canada
Company Website
https://illumin.com/
Twitter
@AcuityAds
LinkedIn® Page
https://www.linkedin.com/company/acuity-ads-inc/
Ownership
TSE:AT

Demandbase One

(1,941)4.4 out of 5
View top Consulting Services for Demandbase One
OverviewPros and Cons
Product Description

Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we h

Users: Account Executive, Business Development Representative · Industries: Computer Software, Information Technology and Services · Market Segment: 48% Mid-Market, 32% Enterprise
User Sentiment

Reviewers appreciate the platform's ability to prioritize leads, provide customizable sales insights, and foster cross-team efficiency through its integration with CRM systems like Salesforce. Users reported that the platform can be complex to navigate initially, particularly for new users without previous ABM experience, and there can be sync delays with CRMs causing outdated intent signals.

Pros and ConsUser Satisfaction
ProsEase of Use, Lead Generation, Insights, Features, Intent Data
ConsLearning Curve, Steep Learning Curve, Complexity, Difficult Learning, Learning Difficulty
User SatisfactionSeller Details
Demandbase One features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 8.6
8.5
Cross Channel Capabilities
Average: 8.3
8.4
Performance and Reliability
Average: 8.4
8.2
Cross-Device Capabilities
Average: 8.1
Seller Details
Year Founded
2005
HQ Location
San Francisco, CA
Company Website
https://www.demandbase.com
Twitter
@Demandbase
LinkedIn® Page
https://www.linkedin.com/company/89759/
Phone
415.683.2660

Google Marketing Platform

(300)4.1 out of 5
13th Easiest To Use in Demand Side Platform (DSP) software
View top Consulting Services for Google Marketing Platform
OverviewPros and Cons
Product Description

Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use D

Users: Account Manager · Industries: Marketing and Advertising, Internet · Market Segment: 47% Mid-Market, 27% Enterprise
Pros and ConsUser Satisfaction
ProsFeatures, Campaign Management, Ease of Use, Efficiency, Performance Results
ConsComplexity, Learning Curve, Complex Setup, Difficult Setup, Expensive
User SatisfactionSeller Details
Google Marketing Platform features and usability ratings that predict user satisfaction
7.6
Has the product been a good partner in doing business?
Average: 8.6
7.2
Cross Channel Capabilities
Average: 8.3
8.4
Performance and Reliability
Average: 8.4
7.6
Cross-Device Capabilities
Average: 8.1
Seller Details
Year Founded
1998
HQ Location
Mountain View, CA
Company Website
https://cloud.google.com/
Twitter
@google
LinkedIn® Page
https://www.linkedin.com/company/1441/
Ownership
NASDAQ:GOOG
Phone
+1 (650) 253-0000

Roku OneView (formerly Dataxu)

(86)3.8 out of 5
OverviewUser Satisfaction
Product Description

A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to

Industries: Marketing and Advertising, Hospital & Health Care · Market Segment: 41% Mid-Market, 31% Small-Business
User SatisfactionSeller Details
Roku OneView (formerly Dataxu) features and usability ratings that predict user satisfaction
8.1
Has the product been a good partner in doing business?
Average: 8.6
5.0
Cross Channel Capabilities
Average: 8.3
8.0
Performance and Reliability
Average: 8.4
8.0
Cross-Device Capabilities
Average: 8.1
Seller Details
Year Founded
2002
HQ Location
San Jose, CA
Company Website
https://advertising.roku.com/
Twitter
@Roku
LinkedIn® Page
https://www.linkedin.com/company/50076/
Ownership
NASDAQ:ROKU

AdLib DSP

(80)4.7 out of 5
Entry Level Price:Contact Us
4th Easiest To Use in Demand Side Platform (DSP) software
OverviewPros and Cons
Product Description

Scale your programmatic media buying smarter, faster, and more profitably Independent agencies and marketers in growth-mode use the AdLib platform to deliver premium programmatic performance withou

Industries: Marketing and Advertising, Online Media · Market Segment: 84% Small-Business, 16% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Customer Support, Setup Ease, Campaign Management, Helpful
ConsAudience Targeting, Delay Issues, Difficult Usability, Expensive, Lack of Clarity
User SatisfactionSeller Details
AdLib DSP features and usability ratings that predict user satisfaction
9.7
Has the product been a good partner in doing business?
Average: 8.6
9.0
Cross Channel Capabilities
Average: 8.3
8.9
Performance and Reliability
Average: 8.4
8.9
Cross-Device Capabilities
Average: 8.1
Seller Details
Year Founded
2016
HQ Location
New York, New York
Company Website
https://www.getadlib.com
LinkedIn® Page
https://www.linkedin.com/company/10997713/

Eskimi DSP

(103)4.8 out of 5
15th Easiest To Use in Demand Side Platform (DSP) software
OverviewUser Satisfaction
Product Description

Say goodbye to boring advertising. Say hello to brand impact. Eskimi is a global, full-stack, end-to-end creative and media tech platform. It delivers data-driven creatives that capture attention,

Industries: Marketing and Advertising, Food & Beverages · Market Segment: 62% Small-Business, 24% Mid-Market
User SatisfactionSeller Details
Eskimi DSP features and usability ratings that predict user satisfaction
9.7
Has the product been a good partner in doing business?
Average: 8.6
9.1
Cross Channel Capabilities
Average: 8.3
9.3
Performance and Reliability
Average: 8.4
9.0
Cross-Device Capabilities
Average: 8.1
Seller Details
Year Founded
2006
HQ Location
Vilnius, LT
Company Website
https://www.eskimi.com
Twitter
@eskimidsp
LinkedIn® Page
https://www.linkedin.com/company/eskimi/

Criteo Commerce Growth

(241)3.8 out of 5
View top Consulting Services for Criteo Commerce Growth
OverviewUser Satisfaction
Product Description

Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, a

Users: Digital Marketing Manager, Marketing Manager · Industries: Retail, Marketing and Advertising · Market Segment: 48% Mid-Market, 41% Small-Business
User SatisfactionSeller Details
Criteo Commerce Growth features and usability ratings that predict user satisfaction
8.1
Has the product been a good partner in doing business?
Average: 8.6
0.0
Cross Channel Capabilities
Average: 8.3
7.9
Performance and Reliability
Average: 8.4
7.8
Cross-Device Capabilities
Average: 8.1
Seller Details
HQ Location
Paris, France
Company Website
https://www.criteo.com
Twitter
@criteo
LinkedIn® Page
https://www.linkedin.com/company/37209/
Ownership
NASDAQ:CRTO

MediaMath by Infillion

(126)3.9 out of 5
OverviewPros and Cons
Product Description

MediaMath is a global omnichannel demand-side platform (DSP) that opens up the limitless possibilities of programmatic to meet brands' and agencies' unique goals. A pioneer in the industry introduc

Users: Account Manager · Industries: Marketing and Advertising, Internet · Market Segment: 51% Mid-Market, 25% Small-Business
Pros and ConsUser Satisfaction
ProsAd Management, Advertising Management, Budget Management, Campaign Management, Campaigns
ConsComplexity, Complex Setup, Complex User Interface, Dashboard Issues, Difficult Navigation
User SatisfactionSeller Details
MediaMath by Infillion features and usability ratings that predict user satisfaction
8.2
Has the product been a good partner in doing business?
Average: 8.6
8.9
Cross Channel Capabilities
Average: 8.3
7.6
Performance and Reliability
Average: 8.4
6.9
Cross-Device Capabilities
Average: 8.1
Seller Details
Year Founded
2008
HQ Location
New York, US
Company Website
https://infillion.com/
Twitter
@infilliontech
LinkedIn® Page
https://www.linkedin.com/company/infilliontech/

Choozle

(212)4.2 out of 5
Entry Level Price:Contact Us
OverviewPros and Cons
Product Description

Choozle – Digital Advertising Made Easy® offers a powerful platform and expert services for omnichannel digital advertising across programmatic, search, and social. Marketers can run data-driven campa

Users: Digital Marketing Manager, CEO · Industries: Marketing and Advertising, Financial Services · Market Segment: 72% Small-Business, 21% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Team Helpfulness, Analytics, Analytics Insights, Audience Analysis
ConsInsufficient Training, Time Management Issues, Account Issues, Account Management Issues, Campaign Management
User SatisfactionSeller Details
Choozle features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 8.6
8.3
Cross Channel Capabilities
Average: 8.3
8.0
Performance and Reliability
Average: 8.4
8.3
Cross-Device Capabilities
Average: 8.1
Seller Details
Year Founded
2012
HQ Location
Denver, Colorado
Company Website
https://www.choozle.com
Twitter
@choozle
LinkedIn® Page
https://www.linkedin.com/company/2893114/
Filters
Filter
Clear Filter
More Filters
Market Segments
All Segments
Small Business
Mid Market
Enterprise
Avg. Customer Review
Language
Pricing
Features
Media Ownership
Sort by
Clear All
  • Mid-Market
Clear Filter
More Filters
Market Segments
All Segments
Small Business
Mid Market
Enterprise
Avg. Customer Review
Language
Pricing
Features
Media Ownership
Sort by
Clear All
19 Listings in Demand Side Platform (DSP) Available
  • Sort By:
    G2 Score

Recommended For You

Legistify
FoundationIP
PATTSY WAVE
PatentRenewal.com
AppColl