Best Demand Side Platform (DSP) for Medium-Sized Businesses

How Many Demand Side Platform (DSP) Products Does G2 Track?

Total Products under this Category: 198

Category Stats (Nov 2026)

  • Average Rating: 4.26/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: illumin (+0.45%) - Among all products in this category, illumin recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Demand Side Platform (DSP) Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 10,100+ Authentic Reviews
  • 198+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Demand Side Platform (DSP)

G2 Grid® for Demand Side Platform (DSP) plotting products by satisfaction and market presence

Highlighted products: StackAdapt, The Trade Desk, Viant Technology, illumin, AdRoll, Simpli.fi, Quantcast Platform, and AdRoll ABM (Formerly RollWorks).

Underlying data: [Grid® JSON](https://www.g2.com/categories/demand-side-platform-dsp/grids.json?focus%5B%5D=stackadapt&focus%5B%5D=the-trade-desk&focus%5B%5D=viant-technology-llc-viant-technology&focus%5B%5D=illumin-illumin&focus%5B%5D=adroll&focus%5B%5D=simpli-fi&focus%5B%5D=quantcast-platform&focus%5B%5D=adroll-abm-formerly-rollworks&segment=mid-market)

StackAdapt

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. Learn more about StackAdapt here: www.stackadapt.com. And if you're looking for a change, we'd love to have you on our team—check out our open roles by visiting: www.stackadapt.com/careers. StackAdapt is headquartered in Toronto, Canada. We have teams and support across North America, EMEA, APAC, and LATAM.

Average Rating: 4.7/5.0

Total Reviews: 912

How Do G2 Users Rate StackAdapt?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 8.6/10)
  • Cross Channel Capabilities : 9.4/10 (Category avg: 8.3/10)
  • Performance and Reliability: 9.3/10 (Category avg: 8.4/10)
  • Cross-Device Capabilities: 9.2/10 (Category avg: 8.1/10)

Who Is the Company Behind StackAdapt?

  • Seller: StackAdapt
  • Company Website:
  • Year Founded: 2014
  • HQ Location: Ontario
  • Twitter: @StackAdapt
    2,579 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,816 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, Digital Strategist
  • Top Industries: Marketing and Advertising, Financial Services
  • Company Size: 62% Small, 31% Medium

What Do G2 Reviewers Say About StackAdapt?

AI-generated summary from verified user reviews

Pros
  • Users highlight the ease of use of StackAdapt, appreciating its user-friendly interface and efficient campaign setup.
  • Users praise StackAdapt for its superior customer support, receiving proactive assistance that enhances their advertising strategies.
  • Users commend StackAdapt's exceptionally helpful team for providing strategic insights and fast support, enhancing campaign management.
  • Users value StackAdapt for its excellent customer service and helpful support team, enhancing their advertising experience significantly.
  • Users value the user-friendly interface and robust features of StackAdapt for managing ad campaigns effectively.
Cons
  • Users note reporting limitations in StackAdapt, finding it complex and time-consuming to organize necessary data.
  • Users find the reporting functionality complex, often needing custom support pulls to access organized data efficiently.
  • Users find reporting issues complicate data organization and rely on support for custom pulls, hindering efficiency.
  • Users find limited reporting capabilities make data organization more complex and time-consuming than expected.
  • Users find the budget management process complicated with transparency issues and restrictions on credit card billing limits.

What Are Recent G2 Reviews of StackAdapt?

What Are G2 Users Discussing About StackAdapt?

The Trade Desk

The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology.

Average Rating: 4.4/5.0

Total Reviews: 185

How Do G2 Users Rate The Trade Desk?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 8.6/10)
  • Cross Channel Capabilities : 8.5/10 (Category avg: 8.3/10)
  • Performance and Reliability: 8.4/10 (Category avg: 8.4/10)
  • Cross-Device Capabilities: 8.6/10 (Category avg: 8.1/10)

Who Is the Company Behind The Trade Desk?

  • Seller: The Trade Desk
  • Company Website:
  • Year Founded: 2009
  • HQ Location: Ventura, CA
  • Twitter: @TheTradeDesk
    20,680 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    4,793 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Manager
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 43% Medium, 32% Small

What Do G2 Reviewers Say About The Trade Desk?

AI-generated summary from verified user reviews

Pros
  • Users value The Trade Desk's advanced targeting options and transparency, enhancing campaign performance and efficiency.
  • Users find The Trade Desk remarkably easy to use, allowing for quick and intuitive campaign setup and management.
  • Users value the advanced audience targeting of The Trade Desk, enhancing their campaigns with diverse and complex options.
  • Users appreciate the proactive and highly responsive customer support from The Trade Desk, enhancing their overall experience.
  • Users appreciate The Trade Desk's advanced targeting options, enabling precise audience engagement and optimized campaign performance.
Cons
  • Users face a steep learning curve with The Trade Desk, particularly challenging for newcomers to navigate effectively.
  • Users find the expensive minimum spend and complexity a barrier for smaller campaigns and new team members.
  • Users often face a steep learning curve with The Trade Desk, making it challenging for new users to adapt.
  • Users face a steep learning curve with The Trade Desk, needing training to navigate its complex features effectively.
  • Users face a steep learning curve with The Trade Desk, making it challenging for newcomers and smaller teams.

What Are Recent G2 Reviews of The Trade Desk?

What Are G2 Users Discussing About The Trade Desk?

Viant Technology

Viant Technology (NASDAQ: DSP) is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. Viant uniquely combines proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with real customers and drive measurable outcomes across the open internet. Through its award-winning AI solutions, Viant is building the future of autonomous advertising, where AI doesn't just assist the campaign, it delivers real results. Learn more at viantinc.com.

Average Rating: 4.2/5.0

Total Reviews: 310

How Do G2 Users Rate Viant Technology?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 8.6/10)
  • Cross Channel Capabilities : 8.4/10 (Category avg: 8.3/10)
  • Performance and Reliability: 7.9/10 (Category avg: 8.4/10)
  • Cross-Device Capabilities: 8.1/10 (Category avg: 8.1/10)

Who Is the Company Behind Viant Technology?

  • Seller: Viant Technology LLC
  • Company Website:
  • Year Founded: 1999
  • HQ Location: Irvine, California
  • Twitter: @viant_tech
    2,996 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    468 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Programmatic Trader
  • Top Industries: Marketing and Advertising, Online Media
  • Company Size: 41% Medium, 39% Small

What Do G2 Reviewers Say About Viant Technology?

AI-generated summary from verified user reviews

Pros
  • Users commend the quick and helpful customer support from Viant Technology, which enhances their overall experience.
  • Users find Viant Technology's platform to have exceptional ease of use, facilitating effortless campaign management and support.
  • Users commend the easy setup of Viant Technology, enabling quick campaign launches and effortless adjustments.
  • Users find Viant Technology’s platform offers setup ease, allowing quick campaign launches and adjustments with excellent support.
  • Users appreciate the quick and helpful support team at Viant Technology, enhancing their overall experience with the platform.
Cons
  • Users find the limited reporting options frustrating, making navigation and data access unnecessarily complicated.
  • Users find reporting limitations frustrating, particularly lacking KPIs and issues with exporting day-to-day data accurately.
  • Users find the complex reporting challenging, hindering their ability to easily access campaign metrics and insights.
  • Users face editing difficulties, finding bulk changes tedious and advanced features challenging to navigate effectively.
  • Users struggle with a steep learning curve in navigating Viant Technology's complex interface and advanced features.

What Are Recent G2 Reviews of Viant Technology?

What Are G2 Users Discussing About Viant Technology?

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illumin

illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open web, illumin lets brands and agencies seamlessly plan, build, and execute campaigns across the entire marketing funnel, connecting programmatic channels, email, and social media within a single platform. Headquartered in Toronto, Canada, illumin serves clients across North America, Latin America, and Europe. For more information, visit illumin.com.

Average Rating: 4.3/5.0

Total Reviews: 166

How Do G2 Users Rate illumin?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 8.6/10)
  • Cross Channel Capabilities : 8.5/10 (Category avg: 8.3/10)
  • Performance and Reliability: 8.0/10 (Category avg: 8.4/10)
  • Cross-Device Capabilities: 8.4/10 (Category avg: 8.1/10)

Who Is the Company Behind illumin?

  • Seller: illumin
  • Company Website:
  • Year Founded: 2009
  • HQ Location: Toronto, CA
  • Twitter: @AcuityAds
    174 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    236 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Automotive
  • Company Size: 58% Small, 30% Medium

What Do G2 Reviewers Say About illumin?

AI-generated summary from verified user reviews

Pros
  • Users find Illumin's platform to be incredibly user-friendly, making it easy to manage campaigns independently and effectively.
  • Users appreciate the precision and efficiency of illumin for optimizing campaigns and facilitating real-time analysis.
  • Users highlight the precision and efficiency of illumin's campaign management, enhancing their marketing strategies effectively.
  • Users commend the exceptional customer support from illumin, highlighting their proactive and responsive assistance throughout the partnership.
  • Users value the team's helpfulness, as support is consistently excellent throughout all stages of their experience.
Cons
  • Users experience poor reporting flexibility, often needing to export data for more detailed analysis and insights.
  • Users find the steep learning curve challenging, making it hard to feel comfortable with illumin quickly.
  • Users express concerns over limited reporting features, finding them hard to digest and somewhat fragmented.
  • Users find reporting limitations in Illumin, especially lacking flexibility and necessary filters for deeper analysis.
  • Users find reporting limitations frustrating, as they desire more customization and straightforward data access within Illumin.

What Are Recent G2 Reviews of illumin?

AdRoll

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success.

Average Rating: 4.1/5.0

Total Reviews: 786

How Do G2 Users Rate AdRoll?

  • Has the product been a good partner in doing business?: 8.2/10 (Category avg: 8.6/10)
  • Cross Channel Capabilities : 7.7/10 (Category avg: 8.3/10)
  • Performance and Reliability: 8.1/10 (Category avg: 8.4/10)
  • Cross-Device Capabilities: 8.3/10 (Category avg: 8.1/10)

Who Is the Company Behind AdRoll?

  • Seller: NextRoll
  • Company Website:
  • Year Founded: 2018
  • HQ Location: San Francisco, California
  • Twitter: @NextRoll_Inc
    274 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    146 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Digital Marketing Manager
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 56% Small, 35% Medium

What Do G2 Reviewers Say About AdRoll?

AI-generated summary from verified user reviews

Pros
  • Users find AdRoll's platform to be easy to use, making campaign setup accessible for beginners and experts alike.
  • Users appreciate the ease of cross-channel retargeting with AdRoll, enhancing engagement and simplifying campaign management.
  • Users value the ease of campaign management with AdRoll, praising its user-friendly platform and effective integrations.
  • Users appreciate the easy setup of AdRoll, allowing quick campaign creation and efficient brand visibility.
  • Users commend the responsive customer support team, always ready to assist with resolutions and enhance user experience.
Cons
  • Users find AdRoll has limited features, especially in video integration and support for various advertising platforms.
  • Users find campaign setup confusing and navigation cluttered due to limited management tools and broad targeting options.
  • Users find the reporting limitations of AdRoll overwhelming, desiring a more streamlined and simplified overview of metrics.
  • Users find AdRoll expensive due to costs associated with frequent campaign edits and unclear reporting.
  • Users find the difficult reporting on conversions and brand awareness metrics frustrating and in need of improvement.

What Are Recent G2 Reviews of AdRoll?

What Are G2 Users Discussing About AdRoll?

Simpli.fi

Simpli.fi is the real-world media platform built for the age of immediacy. By unifying digital behavior and real-world movement into a single actionable signal, Simpli.fi enables over 2,000 agencies, advertisers, and media groups to target, optimize, and measure campaigns precisely where consumer decisions happen. Built on the truth that people use digital to navigate the physical world, Simpli.fi is engineered platform to connects these signals in real time—allowing brands to act on consumer intent the moment it occurs and measure the impact all the way to the door. We thrive on innovation, data-driven results, and a culture of continuous improvement to make marketing more immediate, intelligent, and connected.

Average Rating: 4.5/5.0

Total Reviews: 153

How Do G2 Users Rate Simpli.fi?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 8.6/10)
  • Cross Channel Capabilities : 9.0/10 (Category avg: 8.3/10)
  • Performance and Reliability: 8.7/10 (Category avg: 8.4/10)
  • Cross-Device Capabilities: 8.6/10 (Category avg: 8.1/10)

Who Is the Company Behind Simpli.fi?

  • Seller: Simpli.fi
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Fort Worth, TX
  • Twitter: @simpli_fi
    1,808 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    607 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Manager
  • Top Industries: Marketing and Advertising, Broadcast Media
  • Company Size: 56% Small, 36% Medium

What Do G2 Reviewers Say About Simpli.fi?

AI-generated summary from verified user reviews

Pros
  • Users commend the accessible and helpful customer support of Simpli.fi, enhancing their overall experience and campaign success.
  • Users find Simpli.fi's platform incredibly easy to use, with helpful support enhancing their overall campaign management experience.
  • Users find Simpli.fi's supportive team highly accessible and helpful, enhancing their overall marketing experience significantly.
  • Users value Simpli.fi's hyperlocal targeting capabilities, enhancing precision for franchise and multilocation client campaigns.
  • Users value the exceptionally helpful team of Simpli.fi, ensuring support and assistance throughout their campaigns.
Cons
  • Users often struggle with dashboard issues due to its complex UI and lack of user-friendliness.
  • Users find Simpli.fi's pricing to be expensive and lacking clarity, making budgeting and planning more difficult.
  • Users find the onboarding process confusing and report issues with transparency and campaign management at Simpli.fi.
  • Users struggle with the complex setup of Simpli.fi, finding the interface and onboarding process unintuitive and challenging.
  • Users dislike the extra fees and lack of pricing transparency, leading to unexpected charges and confusion.

What Are Recent G2 Reviews of Simpli.fi?

What Are G2 Users Discussing About Simpli.fi?

Quantcast Platform

Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and machine learning to deliver superior audience intelligence and drive exceptional campaign performance. With real-time audience intelligence and end-to-end omnichannel optimizations, Quantcast helps advertisers and agencies of all sizes understand audiences deeply, act faster, and turn ad spend into measurable growth. www.quantcast.com

Average Rating: 4.2/5.0

Total Reviews: 189

How Do G2 Users Rate Quantcast Platform?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 8.6/10)
  • Cross Channel Capabilities : 7.5/10 (Category avg: 8.3/10)
  • Performance and Reliability: 8.2/10 (Category avg: 8.4/10)
  • Cross-Device Capabilities: 8.0/10 (Category avg: 8.1/10)

Who Is the Company Behind Quantcast Platform?

  • Seller: Quantcast
  • Company Website:
  • Year Founded: 2006
  • HQ Location: San Francisco, CA
  • Twitter: @Quantcast
    10,210 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    540 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Programmatic Manager
  • Top Industries: Marketing and Advertising, Retail
  • Company Size: 39% Medium, 34% Small

What Do G2 Reviewers Say About Quantcast Platform?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Quantcast Platform, simplifying report creation and campaign management.
  • Users value the intuitive user interface and effective audience insights provided by the Quantcast Platform.
  • Users value the user-friendly platform for campaign management, enabling easy report creation and effective optimization.
  • Users appreciate the ease of use in setting up campaigns on the Quantcast Platform, enhancing their overall experience.
  • Users highlight the excellent customer support of Quantcast, ensuring quick responses and effective problem-solving assistance.
Cons
  • Users find the missing features in Quantcast Platform frustrating, particularly due to absence of bulk editing options.
  • Users find the limited features of the Quantcast platform frustrating, particularly regarding campaign duplication and bulk editing.
  • Users struggle with poor reporting due to limited API connections and the lack of automated summary data for conversions.
  • Users face issues with reporting capabilities, as automated reports often fail and API connections are lacking.
  • Users are frustrated with the reporting limitations of Quantcast Platform, facing delays and incomplete conversion data.

What Are Recent G2 Reviews of Quantcast Platform?

What Are G2 Users Discussing About Quantcast Platform?

AdRoll ABM (Formerly RollWorks)

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently.

Average Rating: 4.3/5.0

Total Reviews: 658

How Do G2 Users Rate AdRoll ABM (Formerly RollWorks)?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 8.6/10)
  • Cross Channel Capabilities : 9.2/10 (Category avg: 8.3/10)
  • Performance and Reliability: 8.6/10 (Category avg: 8.4/10)
  • Cross-Device Capabilities: 8.3/10 (Category avg: 8.1/10)

Who Is the Company Behind AdRoll ABM (Formerly RollWorks)?

  • Seller: NextRoll
  • Company Website:
  • Year Founded: 2018
  • HQ Location: San Francisco, California
  • Twitter: @NextRoll_Inc
    274 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    146 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, Marketing Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 58% Medium, 27% Small

What Do G2 Reviewers Say About AdRoll ABM (Formerly RollWorks)?

AI-generated summary from verified user reviews

Pros
  • Users find AdRoll ABM's ease of use exceptional, aided by helpful support and smooth onboarding processes.
  • Users appreciate the precise audience targeting of AdRoll ABM, enhancing engagement through tailored content delivery.
  • Users appreciate the easy targeting methods of AdRoll ABM, enhancing their ability to effectively reach desired accounts.
  • Users value the precise targeting of AdRoll ABM, enhancing engagement and optimizing campaign performance through actionable insights.
  • Users commend the exceptional customer support from AdRoll, facilitating a smooth onboarding and successful campaign management.
Cons
  • Users find the steep learning curve of AdRoll ABM challenging, especially concerning campaign management and reporting.
  • Users express concern over missing features, such as limited native advertising options and inadequate reporting capabilities.
  • Users note the limited features of AdRoll ABM, particularly regarding filtering options and native advertising capabilities.
  • Users are frustrated with inadequate campaign tracking and lack of effective lead generation from AdRoll ABM.
  • Users find the targeting limitations of AdRoll ABM restrict their segmentation and tracking capabilities significantly.

What Are Recent G2 Reviews of AdRoll ABM (Formerly RollWorks)?

What Are G2 Users Discussing About AdRoll ABM (Formerly RollWorks)?

Basis

Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it's a platform you can run your entire digital business on top of. At the core of Basis' AI capabilities is Compass, a connected intelligence layer that thinks across your entire media mix rather than any single channel in isolation. Compass translates media briefs into full omnichannel strategies in minutes, pulls in past performance data to sharpen every recommendation, and exports presentation-ready plans without the manual build—taking teams from brief to activation faster than ever before. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. An AdExchanger Awards multi-winner for best education program and best account support, our on-boarding and training curriculum enable teams to quickly improve their digital advertising knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance, while workflow automation continues to reduce manual effort across every stage of the media lifecycle.

Average Rating: 4.5/5.0

Total Reviews: 267

How Do G2 Users Rate Basis?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 8.6/10)
  • Cross Channel Capabilities : 8.6/10 (Category avg: 8.3/10)
  • Performance and Reliability: 8.6/10 (Category avg: 8.4/10)
  • Cross-Device Capabilities: 8.6/10 (Category avg: 8.1/10)

Who Is the Company Behind Basis?

  • Seller: Basis Technologies
  • Company Website:
  • Year Founded: 2001
  • HQ Location: Chicago, IL
  • Twitter: @basisglobaltech
    4,732 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,504 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, Digital Media Planner
  • Top Industries: Marketing and Advertising, Newspapers
  • Company Size: 65% Small, 28% Medium

What Do G2 Reviewers Say About Basis?

AI-generated summary from verified user reviews

Pros
  • Users value the exceptional account management at Basis, highlighting the proactive support and effective collaboration with their team.
  • Users appreciate the ease of use of Basis, enjoying its intuitive navigation and helpful support for seamless integration.
  • Users appreciate the user-friendly interface of Basis, complemented by supportive account reps and helpful integrations.
  • Users find the helpful account reps of Basis invaluable, enhancing their overall experience and support interactions.
  • Users appreciate the excellent reporting metrics and dimensions, promoting a clear understanding of the marketplace inventory.
Cons
  • Users find Basis to have poor usability, citing complications in processing orders and a lack of user-friendliness.
  • Users find the complex user interface of Basis outdated and challenging, making report generation inconvenient.
  • Users find Basis to be not user-friendly, citing complications in processing orders and overall navigation.
  • Users find the poor reporting feature inconvenient, though improvements are being addressed by the developers.
  • Users find the reporting issues inconvenient, though improvements are underway to enhance the experience.

What Are Recent G2 Reviews of Basis?

Demandbase One

Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we have been pioneering technologies to sharpen revenue teams’ ability to confidently deliver the right message to the right customers at the right time. Powered by industry-leading data, our transparent and tunable AI-enhanced model, and integrations that meet your tech stack where it is, Demandbase helps you to take meaningful action confidently and efficiently. We know that there’s no such thing as ‘one-size- fits-all’ account-based marketing and sales. That’s why we built our platform to be flexible, easily handling dynamic GTM motions, nuanced business rules, and diverse integrations that others struggle with. Demandbase One™ is your account-based GTM command center, powering your entire revenue stack. Our AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects the tools in your stack with the same data, insights, and workflows to accelerate your revenue.

Average Rating: 4.4/5.0

Total Reviews: 1,975

How Do G2 Users Rate Demandbase One?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 8.6/10)
  • Cross Channel Capabilities : 8.5/10 (Category avg: 8.3/10)
  • Performance and Reliability: 8.4/10 (Category avg: 8.4/10)
  • Cross-Device Capabilities: 8.2/10 (Category avg: 8.1/10)

Who Is the Company Behind Demandbase One?

  • Seller: Demandbase
  • Company Website:
  • Year Founded: 2005
  • HQ Location: San Francisco, CA
  • Twitter: @Demandbase
    21,346 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    989 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Business Development Representative
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 48% Medium, 32% Large

What Do G2 Reviewers Say About Demandbase One?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Demandbase One, enabling quick campaign launches and efficient audience targeting.
  • Users value the variety of powerful tools in Demandbase One that enhance account targeting and analytics effectively.
  • Users value the comprehensive tools in Demandbase One, which enhance clarity and efficiency across account management.
  • Users value the unified data integration of Demandbase One, enhancing targeted audience building and workflow efficiency.
  • Users value the ability to combine intent and website traffic data, enhancing decision-making across their organization.
Cons
  • Users find the learning curve challenging, often needing more training to fully utilize Demandbase One's features.
  • Users experience a steep learning curve that can be frustrating when navigating the extensive features of Demandbase One.
  • Users find the complexity of reporting and customization options can hinder optimal use of Demandbase One.
  • Users find the learning difficulty of Demandbase One challenging, especially for those lacking technical expertise during setup.
  • Users find the navigation unintuitive, making it challenging to navigate and manage campaigns effectively.

What Are Recent G2 Reviews of Demandbase One?

What Are G2 Users Discussing About Demandbase One?

Roku OneView (formerly Dataxu)

A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to advertise. Advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place, and can reach four in five homes in America with OneView Ad Platform.

Average Rating: 3.8/5.0

Total Reviews: 85

How Do G2 Users Rate Roku OneView (formerly Dataxu)?

  • Has the product been a good partner in doing business?: 8.1/10 (Category avg: 8.6/10)
  • Cross Channel Capabilities : 5.0/10 (Category avg: 8.3/10)
  • Performance and Reliability: 8.0/10 (Category avg: 8.4/10)
  • Cross-Device Capabilities: 8.0/10 (Category avg: 8.1/10)

Who Is the Company Behind Roku OneView (formerly Dataxu)?

  • Seller: Roku
  • Year Founded: 2002
  • HQ Location: San Jose, CA
  • Twitter: @Roku
    247,565 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    4,493 employees on LinkedIn®
  • Ownership: NASDAQ:ROKU

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Hospital & Health Care
  • Company Size: 41% Medium, 31% Small

What Are Recent G2 Reviews of Roku OneView (formerly Dataxu)?

What Are G2 Users Discussing About Roku OneView (formerly Dataxu)?

Google Marketing Platform

Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively.

Average Rating: 4.1/5.0

Total Reviews: 278

How Do G2 Users Rate Google Marketing Platform?

  • Has the product been a good partner in doing business?: 7.6/10 (Category avg: 8.6/10)
  • Cross Channel Capabilities : 7.2/10 (Category avg: 8.3/10)
  • Performance and Reliability: 8.4/10 (Category avg: 8.4/10)
  • Cross-Device Capabilities: 7.6/10 (Category avg: 8.1/10)

Who Is the Company Behind Google Marketing Platform?

  • Seller: Google
  • Year Founded: 1998
  • HQ Location: Mountain View, CA
  • Twitter: @google
    31,899,995 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    301,144 employees on LinkedIn®
  • Ownership: NASDAQ:GOOG

Who Uses This Product?

  • Who Uses This: Account Manager
  • Top Industries: Marketing and Advertising, Internet
  • Company Size: 47% Medium, 27% Large

What Do G2 Reviewers Say About Google Marketing Platform?

AI-generated summary from verified user reviews

Pros
  • Users value the integrated management of marketing tools within Google Marketing Platform, streamlining campaign tracking and performance analysis.
  • Users appreciate the unified campaign management of Google Marketing Platform, enabling smarter decisions and performance tracking in one place.
  • Users appreciate the ease of use of Google Marketing Platform, streamlining data and campaign management in one place.
  • Users value the efficiency of Google Marketing Platform, seamlessly integrating data, ads, and reporting for smarter decision-making.
  • Users appreciate the comprehensive performance tracking of Google Marketing Platform, enabling smarter marketing decisions through unified data.
Cons
  • Users find the complexity of the interface daunting, especially for beginners unfamiliar with marketing tools.
  • Users find the learning curve challenging, especially for beginners, making initial setup and navigation overwhelming.
  • Users find the complex setup of Google Marketing Platform challenging, particularly for those new to analytics tools.
  • Users find the difficult setup of Google Marketing Platform challenging, particularly for those new to analytics and ad tech.
  • Users find the cost of Google Marketing Platform to be high, especially for smaller businesses with limited technical support.

What Are Recent G2 Reviews of Google Marketing Platform?

What Are G2 Users Discussing About Google Marketing Platform?

Eskimi DSP

Say goodbye to boring advertising. Say hello to brand impact. Eskimi is a global, full-stack, end-to-end creative and media tech platform. It delivers data-driven creatives that capture attention, premium local supply, precise audience targeting, reaching 2.5 billion users, and local relevance. Work with us however you like – run your campaigns on Eskimi DSP or your DSP of choice.

Average Rating: 4.8/5.0

Total Reviews: 101

How Do G2 Users Rate Eskimi DSP?

  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 8.6/10)
  • Cross Channel Capabilities : 9.1/10 (Category avg: 8.3/10)
  • Performance and Reliability: 9.3/10 (Category avg: 8.4/10)
  • Cross-Device Capabilities: 9.0/10 (Category avg: 8.1/10)

Who Is the Company Behind Eskimi DSP?

  • Seller: Eskimi
  • Year Founded: 2006
  • HQ Location: Vilnius, LT
  • Twitter: @eskimidsp
    421 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    214 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Food & Beverages
  • Company Size: 62% Small, 24% Medium

What Are Recent G2 Reviews of Eskimi DSP?

What Are G2 Users Discussing About Eskimi DSP?

Criteo Commerce Growth

Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, and CTV. Built on the world’s largest commerce dataset, it predicts what shoppers will buy next and dynamically optimizes every stage of the shopper journey—from audience targeting and predictive bidding to product recommendations and dynamic creative optimization. With seamless cross-channel activation, deep commerce insights, and transparent measurement, Commerce Growth helps marketers drive smarter ad spend, broader reach, and stronger performance—all in one unified platform.

Average Rating: 3.8/5.0

Total Reviews: 218

How Do G2 Users Rate Criteo Commerce Growth?

  • Has the product been a good partner in doing business?: 8.1/10 (Category avg: 8.6/10)
  • Cross Channel Capabilities : 0.0/10 (Category avg: 8.3/10)
  • Performance and Reliability: 7.9/10 (Category avg: 8.4/10)
  • Cross-Device Capabilities: 7.8/10 (Category avg: 8.1/10)

Who Is the Company Behind Criteo Commerce Growth?

  • Seller: Criteo
  • Year Founded: 2005
  • HQ Location: Paris, France
  • Twitter: @criteo
    18,673 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3,978 employees on LinkedIn®
  • Ownership: NASDAQ:CRTO

Who Uses This Product?

  • Who Uses This: Marketing Manager, Digital Marketing Manager
  • Top Industries: Retail, Marketing and Advertising
  • Company Size: 48% Medium, 41% Small

What Are Recent G2 Reviews of Criteo Commerce Growth?

What Are G2 Users Discussing About Criteo Commerce Growth?

MediaMath by Infillion

MediaMath is a global omnichannel demand-side platform (DSP) that opens up the limitless possibilities of programmatic to meet brands' and agencies' unique goals. A pioneer in the industry introducing the first DSP with the company's founding in 2007, MediaMath was acquired by Infillion in 2023, an advertising technology company that owns and markets premium advertising products, to provide advertisers with an end-to-end solution including attention-guaranteed video and unique first-party data for future-proofed programmatic and creative solutions. MediaMath's programmatic platform offers a customizable tech stack with a modular, API-first approach for flexibility and customization, future-proofed identity solutions to expand addressability, curated inventory optimized towards specific KPIs for powerful results, and transparency into performance for improved efficiency. 

Average Rating: 3.9/5.0

Total Reviews: 118

How Do G2 Users Rate MediaMath by Infillion?

  • Has the product been a good partner in doing business?: 8.2/10 (Category avg: 8.6/10)
  • Cross Channel Capabilities : 8.9/10 (Category avg: 8.3/10)
  • Performance and Reliability: 7.6/10 (Category avg: 8.4/10)
  • Cross-Device Capabilities: 6.9/10 (Category avg: 8.1/10)

Who Is the Company Behind MediaMath by Infillion?

  • Seller: Infillion
  • Year Founded: 2008
  • HQ Location: New York, US
  • Twitter: @infilliontech
    300 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    186 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Manager
  • Top Industries: Marketing and Advertising, Internet
  • Company Size: 51% Medium, 25% Small

What Do G2 Reviewers Say About MediaMath by Infillion?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the unique campaign categories and excellent customer support offered by MediaMath's Ad Management.
  • Users appreciate the transparency and control over spending that MediaMath by Infillion offers for effective advertising management.
  • Users appreciate the transparency and control over spending offered by MediaMath, enhancing budget management efficiency.
  • Users value the unique campaign options in MediaMath by Infillion, combined with excellent customer support.
  • Users value the unique campaign opportunities MediaMath offers, along with excellent customer support services.
Cons
  • Users find the complexity and outdated UI of MediaMath cumbersome, with navigation and setup being particularly challenging.
  • Users find the initial setup complex, leading to frustration with navigation and dashboard updates in MediaMath.
  • Users find the complex user interface outdated and difficult to navigate, complicating their overall experience.
  • Users find the dashboard issues frustrating, highlighting outdated UI, complicated navigation, and slow report updates.
  • Users find the difficult navigation challenging due to an outdated UI and complex menus that hinder usability.

What Are Recent G2 Reviews of MediaMath by Infillion?

What Are G2 Users Discussing About MediaMath by Infillion?

Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated