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Best Enterprise Demand Side Platform (DSP)

Yukta Rustagi
YR
Researched and written by Yukta Rustagi

Products classified in the overall Demand Side Platform (DSP) category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Demand Side Platform (DSP) to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Demand Side Platform (DSP) category.

In addition to qualifying for inclusion in the Demand Side Platform (DSP) category, to qualify for inclusion in the Enterprise Business Demand Side Platform (DSP) category, a product must have at least 10 reviews left by a reviewer from an enterprise business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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12 Listings in Enterprise Demand Side Platform (DSP) Available

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    G2 Score
The Trade Desk
(148)4.4 out of 5
Optimized for quick response
13th Easiest To Use in Demand Side Platform (DSP) software
View top Consulting Services for The Trade Desk
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global

    Users
    • Account Manager
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 44% Mid-Market
    • 27% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • The Trade Desk Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Features
    33
    Ease of Use
    27
    Customer Support
    24
    Audience Targeting
    22
    Campaign Management
    20
    Cons
    Learning Curve
    18
    Expensive
    13
    Learning Difficulty
    10
    Complexity
    9
    Training Difficulty
    9
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • The Trade Desk features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 8.6
    8.4
    Cross Channel Capabilities
    Average: 8.3
    8.4
    Performance and Reliability
    Average: 8.4
    8.5
    Cross-Device Capabilities
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    The Trade Desk
    Company Website
    Year Founded
    2009
    HQ Location
    Ventura, CA
    Twitter
    @TheTradeDesk
    20,513 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    4,615 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global

Users
  • Account Manager
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 44% Mid-Market
  • 27% Enterprise
The Trade Desk Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Features
33
Ease of Use
27
Customer Support
24
Audience Targeting
22
Campaign Management
20
Cons
Learning Curve
18
Expensive
13
Learning Difficulty
10
Complexity
9
Training Difficulty
9
View All Pros and Cons
The Trade Desk features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 8.6
8.4
Cross Channel Capabilities
Average: 8.3
8.4
Performance and Reliability
Average: 8.4
8.5
Cross-Device Capabilities
Average: 8.1
Seller Details
Seller
The Trade Desk
Company Website
Year Founded
2009
HQ Location
Ventura, CA
Twitter
@TheTradeDesk
20,513 Twitter followers
LinkedIn® Page
www.linkedin.com
4,615 employees on LinkedIn®
Quantcast Platform
(179)4.2 out of 5
Optimized for quick response
10th Easiest To Use in Demand Side Platform (DSP) software
View top Consulting Services for Quantcast Platform
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and mach

    Users
    • Programmatic Manager
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 41% Mid-Market
    • 32% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Quantcast Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    54
    Insights
    36
    Campaign Management
    30
    Analytics
    27
    Helpful
    27
    Cons
    Limited Features
    18
    Missing Features
    17
    Poor Reporting
    13
    Reporting Issues
    13
    Reporting Limitations
    13
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Quantcast Platform features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 8.6
    7.4
    Cross Channel Capabilities
    Average: 8.3
    8.2
    Performance and Reliability
    Average: 8.4
    8.0
    Cross-Device Capabilities
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Quantcast
    Company Website
    Year Founded
    2006
    HQ Location
    San Francisco, CA
    Twitter
    @Quantcast
    10,236 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    502 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and mach

Users
  • Programmatic Manager
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 41% Mid-Market
  • 32% Small-Business
Quantcast Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
54
Insights
36
Campaign Management
30
Analytics
27
Helpful
27
Cons
Limited Features
18
Missing Features
17
Poor Reporting
13
Reporting Issues
13
Reporting Limitations
13
View All Pros and Cons
Quantcast Platform features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 8.6
7.4
Cross Channel Capabilities
Average: 8.3
8.2
Performance and Reliability
Average: 8.4
8.0
Cross-Device Capabilities
Average: 8.1
Seller Details
Seller
Quantcast
Company Website
Year Founded
2006
HQ Location
San Francisco, CA
Twitter
@Quantcast
10,236 Twitter followers
LinkedIn® Page
www.linkedin.com
502 employees on LinkedIn®
G2 Advertising
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Demandbase One
(1,922)4.4 out of 5
Optimized for quick response
View top Consulting Services for Demandbase One
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we h

    Users
    • Account Executive
    • Business Development Representative
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 49% Mid-Market
    • 32% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Demandbase One is a unified platform that provides visibility into account intent and engagement, simplifies audience segmentation, and integrates with various marketing and sales platforms.
    • Users like the platform's ability to provide a complete picture of each account, its simplistic installation, and its exceptional support that helps connect marketing and sales motions.
    • Reviewers experienced a steep learning curve with many overwhelming features, slow loading times, and issues with data validation and accuracy.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Demandbase One Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    223
    Lead Generation
    199
    Insights
    197
    Features
    167
    Intent Data
    166
    Cons
    Learning Curve
    87
    Steep Learning Curve
    72
    Complexity
    58
    Missing Features
    57
    Not Intuitive
    57
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Demandbase One features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 8.6
    8.5
    Cross Channel Capabilities
    Average: 8.3
    8.4
    Performance and Reliability
    Average: 8.4
    8.2
    Cross-Device Capabilities
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Demandbase
    Company Website
    Year Founded
    2005
    HQ Location
    San Francisco, CA
    Twitter
    @Demandbase
    21,429 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,001 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we h

Users
  • Account Executive
  • Business Development Representative
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 49% Mid-Market
  • 32% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Demandbase One is a unified platform that provides visibility into account intent and engagement, simplifies audience segmentation, and integrates with various marketing and sales platforms.
  • Users like the platform's ability to provide a complete picture of each account, its simplistic installation, and its exceptional support that helps connect marketing and sales motions.
  • Reviewers experienced a steep learning curve with many overwhelming features, slow loading times, and issues with data validation and accuracy.
Demandbase One Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
223
Lead Generation
199
Insights
197
Features
167
Intent Data
166
Cons
Learning Curve
87
Steep Learning Curve
72
Complexity
58
Missing Features
57
Not Intuitive
57
View All Pros and Cons
Demandbase One features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 8.6
8.5
Cross Channel Capabilities
Average: 8.3
8.4
Performance and Reliability
Average: 8.4
8.2
Cross-Device Capabilities
Average: 8.1
Seller Details
Seller
Demandbase
Company Website
Year Founded
2005
HQ Location
San Francisco, CA
Twitter
@Demandbase
21,429 Twitter followers
LinkedIn® Page
www.linkedin.com
1,001 employees on LinkedIn®
StackAdapt
(851)4.7 out of 5
Optimized for quick response
1st Easiest To Use in Demand Side Platform (DSP) software
View top Consulting Services for StackAdapt
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAd

    Users
    • Digital Marketing Manager
    • Digital Strategist
    Industries
    • Marketing and Advertising
    • Financial Services
    Market Segment
    • 63% Small-Business
    • 31% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • StackAdapt Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    130
    Ease of Use
    128
    Team Helpfulness
    106
    Helpful
    95
    Features
    84
    Cons
    Reporting Limitations
    32
    Poor Reporting
    27
    Reporting Issues
    26
    Limited Reporting
    24
    Budget Management
    20
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • StackAdapt features and usability ratings that predict user satisfaction
    9.8
    Has the product been a good partner in doing business?
    Average: 8.6
    9.4
    Cross Channel Capabilities
    Average: 8.3
    9.3
    Performance and Reliability
    Average: 8.4
    9.2
    Cross-Device Capabilities
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    StackAdapt
    Company Website
    Year Founded
    2014
    HQ Location
    Ontario
    Twitter
    @StackAdapt
    2,573 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,669 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAd

Users
  • Digital Marketing Manager
  • Digital Strategist
Industries
  • Marketing and Advertising
  • Financial Services
Market Segment
  • 63% Small-Business
  • 31% Mid-Market
StackAdapt Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
130
Ease of Use
128
Team Helpfulness
106
Helpful
95
Features
84
Cons
Reporting Limitations
32
Poor Reporting
27
Reporting Issues
26
Limited Reporting
24
Budget Management
20
View All Pros and Cons
StackAdapt features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 8.6
9.4
Cross Channel Capabilities
Average: 8.3
9.3
Performance and Reliability
Average: 8.4
9.2
Cross-Device Capabilities
Average: 8.1
Seller Details
Seller
StackAdapt
Company Website
Year Founded
2014
HQ Location
Ontario
Twitter
@StackAdapt
2,573 Twitter followers
LinkedIn® Page
www.linkedin.com
1,669 employees on LinkedIn®
Viant Technology
(297)4.1 out of 5
14th Easiest To Use in Demand Side Platform (DSP) software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desk

    Users
    • Programmatic Trader
    Industries
    • Marketing and Advertising
    • Online Media
    Market Segment
    • 40% Mid-Market
    • 39% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Viant Technology Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    24
    Ease of Use
    23
    Campaign Management
    15
    Features
    15
    Helpful
    15
    Cons
    Reporting Limitations
    10
    Limited Reporting
    8
    Poor Reporting
    7
    Complex Reporting
    5
    Difficult Navigation
    5
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Viant Technology features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 8.6
    8.4
    Cross Channel Capabilities
    Average: 8.3
    8.0
    Performance and Reliability
    Average: 8.4
    8.1
    Cross-Device Capabilities
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Viant Technology LLC
    Company Website
    Year Founded
    1999
    HQ Location
    Irvine, California
    Twitter
    @viant_tech
    3,017 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    412 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desk

Users
  • Programmatic Trader
Industries
  • Marketing and Advertising
  • Online Media
Market Segment
  • 40% Mid-Market
  • 39% Small-Business
Viant Technology Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
24
Ease of Use
23
Campaign Management
15
Features
15
Helpful
15
Cons
Reporting Limitations
10
Limited Reporting
8
Poor Reporting
7
Complex Reporting
5
Difficult Navigation
5
View All Pros and Cons
Viant Technology features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 8.6
8.4
Cross Channel Capabilities
Average: 8.3
8.0
Performance and Reliability
Average: 8.4
8.1
Cross-Device Capabilities
Average: 8.1
Seller Details
Seller
Viant Technology LLC
Company Website
Year Founded
1999
HQ Location
Irvine, California
Twitter
@viant_tech
3,017 Twitter followers
LinkedIn® Page
www.linkedin.com
412 employees on LinkedIn®
Roku OneView (formerly Dataxu)
(86)3.8 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Hospital & Health Care
    Market Segment
    • 41% Mid-Market
    • 31% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Roku OneView (formerly Dataxu) features and usability ratings that predict user satisfaction
    8.1
    Has the product been a good partner in doing business?
    Average: 8.6
    5.0
    Cross Channel Capabilities
    Average: 8.3
    8.0
    Performance and Reliability
    Average: 8.4
    8.0
    Cross-Device Capabilities
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Roku
    Year Founded
    2002
    HQ Location
    San Jose, CA
    Twitter
    @Roku
    247,455 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    4,193 employees on LinkedIn®
    Ownership
    NASDAQ:ROKU
Product Description
How are these determined?Information
This description is provided by the seller.

A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to

Users
No information available
Industries
  • Marketing and Advertising
  • Hospital & Health Care
Market Segment
  • 41% Mid-Market
  • 31% Small-Business
Roku OneView (formerly Dataxu) features and usability ratings that predict user satisfaction
8.1
Has the product been a good partner in doing business?
Average: 8.6
5.0
Cross Channel Capabilities
Average: 8.3
8.0
Performance and Reliability
Average: 8.4
8.0
Cross-Device Capabilities
Average: 8.1
Seller Details
Seller
Roku
Year Founded
2002
HQ Location
San Jose, CA
Twitter
@Roku
247,455 Twitter followers
LinkedIn® Page
www.linkedin.com
4,193 employees on LinkedIn®
Ownership
NASDAQ:ROKU
illumin
(118)4.3 out of 5
8th Easiest To Use in Demand Side Platform (DSP) software
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Online Media
    Market Segment
    • 53% Small-Business
    • 28% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • illumin Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    15
    Team Helpfulness
    15
    Features
    13
    Customer Support
    12
    Campaign Management
    11
    Cons
    Integration Issues
    6
    Poor Reporting
    6
    Limited Reporting
    5
    Poor Interface Design
    5
    Reporting Limitations
    5
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • illumin features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 8.6
    8.5
    Cross Channel Capabilities
    Average: 8.3
    8.1
    Performance and Reliability
    Average: 8.4
    8.4
    Cross-Device Capabilities
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    illumin
    Company Website
    Year Founded
    2009
    HQ Location
    Toronto, Canada
    Twitter
    @AcuityAds
    275 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    253 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open

Users
No information available
Industries
  • Marketing and Advertising
  • Online Media
Market Segment
  • 53% Small-Business
  • 28% Mid-Market
illumin Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
15
Team Helpfulness
15
Features
13
Customer Support
12
Campaign Management
11
Cons
Integration Issues
6
Poor Reporting
6
Limited Reporting
5
Poor Interface Design
5
Reporting Limitations
5
View All Pros and Cons
illumin features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 8.6
8.5
Cross Channel Capabilities
Average: 8.3
8.1
Performance and Reliability
Average: 8.4
8.4
Cross-Device Capabilities
Average: 8.1
Seller Details
Seller
illumin
Company Website
Year Founded
2009
HQ Location
Toronto, Canada
Twitter
@AcuityAds
275 Twitter followers
LinkedIn® Page
www.linkedin.com
253 employees on LinkedIn®
Google Marketing Platform
(299)4.1 out of 5
12th Easiest To Use in Demand Side Platform (DSP) software
View top Consulting Services for Google Marketing Platform
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use D

    Users
    • Account Manager
    Industries
    • Marketing and Advertising
    • Internet
    Market Segment
    • 47% Mid-Market
    • 27% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Google Marketing Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Features
    5
    Campaign Management
    4
    Ease of Use
    3
    Easy Setup
    3
    Integrations
    3
    Cons
    Expensive
    3
    Complexity
    2
    Integration Issues
    2
    Learning Curve
    2
    Poor Usability
    2
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Google Marketing Platform features and usability ratings that predict user satisfaction
    7.6
    Has the product been a good partner in doing business?
    Average: 8.6
    7.2
    Cross Channel Capabilities
    Average: 8.3
    8.4
    Performance and Reliability
    Average: 8.4
    7.6
    Cross-Device Capabilities
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Google
    Year Founded
    1998
    HQ Location
    Mountain View, CA
    Twitter
    @google
    31,726,776 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    325,935 employees on LinkedIn®
    Ownership
    NASDAQ:GOOG
Product Description
How are these determined?Information
This description is provided by the seller.

Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use D

Users
  • Account Manager
Industries
  • Marketing and Advertising
  • Internet
Market Segment
  • 47% Mid-Market
  • 27% Enterprise
Google Marketing Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Features
5
Campaign Management
4
Ease of Use
3
Easy Setup
3
Integrations
3
Cons
Expensive
3
Complexity
2
Integration Issues
2
Learning Curve
2
Poor Usability
2
View All Pros and Cons
Google Marketing Platform features and usability ratings that predict user satisfaction
7.6
Has the product been a good partner in doing business?
Average: 8.6
7.2
Cross Channel Capabilities
Average: 8.3
8.4
Performance and Reliability
Average: 8.4
7.6
Cross-Device Capabilities
Average: 8.1
Seller Details
Seller
Google
Year Founded
1998
HQ Location
Mountain View, CA
Twitter
@google
31,726,776 Twitter followers
LinkedIn® Page
www.linkedin.com
325,935 employees on LinkedIn®
Ownership
NASDAQ:GOOG
MediaMath by Infillion
(126)3.9 out of 5
Optimized for quick response
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    MediaMath is a global omnichannel demand-side platform (DSP) that opens up the limitless possibilities of programmatic to meet brands' and agencies' unique goals. A pioneer in the industry introduc

    Users
    • Account Manager
    Industries
    • Marketing and Advertising
    • Internet
    Market Segment
    • 51% Mid-Market
    • 25% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • MediaMath by Infillion Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ad Management
    1
    Advertising Management
    1
    Budget Management
    1
    Campaign Management
    1
    Campaigns
    1
    Cons
    Complexity
    1
    Complex Setup
    1
    Complex User Interface
    1
    Dashboard Issues
    1
    Difficult Navigation
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • MediaMath by Infillion features and usability ratings that predict user satisfaction
    8.2
    Has the product been a good partner in doing business?
    Average: 8.6
    8.9
    Cross Channel Capabilities
    Average: 8.3
    7.6
    Performance and Reliability
    Average: 8.4
    6.9
    Cross-Device Capabilities
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Infillion
    Company Website
    Year Founded
    2008
    HQ Location
    New York, US
    Twitter
    @infilliontech
    326 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    174 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

MediaMath is a global omnichannel demand-side platform (DSP) that opens up the limitless possibilities of programmatic to meet brands' and agencies' unique goals. A pioneer in the industry introduc

Users
  • Account Manager
Industries
  • Marketing and Advertising
  • Internet
Market Segment
  • 51% Mid-Market
  • 25% Small-Business
MediaMath by Infillion Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ad Management
1
Advertising Management
1
Budget Management
1
Campaign Management
1
Campaigns
1
Cons
Complexity
1
Complex Setup
1
Complex User Interface
1
Dashboard Issues
1
Difficult Navigation
1
View All Pros and Cons
MediaMath by Infillion features and usability ratings that predict user satisfaction
8.2
Has the product been a good partner in doing business?
Average: 8.6
8.9
Cross Channel Capabilities
Average: 8.3
7.6
Performance and Reliability
Average: 8.4
6.9
Cross-Device Capabilities
Average: 8.1
Seller Details
Seller
Infillion
Company Website
Year Founded
2008
HQ Location
New York, US
Twitter
@infilliontech
326 Twitter followers
LinkedIn® Page
www.linkedin.com
174 employees on LinkedIn®
Yahoo AdTech DSP
(179)3.6 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Built for the way you buy, the Verizon Media DSP* provides exclusive access to Verizon Media's wealth of data and insights from nearly one billion users. Our advanced DSP combines machine learning opt

    Users
    • Account Executive
    Industries
    • Marketing and Advertising
    • Internet
    Market Segment
    • 45% Small-Business
    • 37% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Yahoo AdTech DSP Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Advertising Management
    1
    Audience Targeting
    1
    Campaigns
    1
    Design Quality
    1
    Ease of Use
    1
    Cons
    Ad Issues
    1
    Ad Management Issues
    1
    Campaign Management Issues
    1
    Delayed Implementation
    1
    Delay Issues
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Yahoo AdTech DSP features and usability ratings that predict user satisfaction
    7.6
    Has the product been a good partner in doing business?
    Average: 8.6
    6.7
    Cross Channel Capabilities
    Average: 8.3
    8.0
    Performance and Reliability
    Average: 8.4
    7.3
    Cross-Device Capabilities
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Verizon Media
    Year Founded
    2005
    HQ Location
    San Francisco, CA
    Twitter
    @FlurryMobile
    16,279 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    12 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Built for the way you buy, the Verizon Media DSP* provides exclusive access to Verizon Media's wealth of data and insights from nearly one billion users. Our advanced DSP combines machine learning opt

Users
  • Account Executive
Industries
  • Marketing and Advertising
  • Internet
Market Segment
  • 45% Small-Business
  • 37% Mid-Market
Yahoo AdTech DSP Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Advertising Management
1
Audience Targeting
1
Campaigns
1
Design Quality
1
Ease of Use
1
Cons
Ad Issues
1
Ad Management Issues
1
Campaign Management Issues
1
Delayed Implementation
1
Delay Issues
1
View All Pros and Cons
Yahoo AdTech DSP features and usability ratings that predict user satisfaction
7.6
Has the product been a good partner in doing business?
Average: 8.6
6.7
Cross Channel Capabilities
Average: 8.3
8.0
Performance and Reliability
Average: 8.4
7.3
Cross-Device Capabilities
Average: 8.1
Seller Details
Seller
Verizon Media
Year Founded
2005
HQ Location
San Francisco, CA
Twitter
@FlurryMobile
16,279 Twitter followers
LinkedIn® Page
www.linkedin.com
12 employees on LinkedIn®
Amobee
(51)3.8 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Finally, there’s a platform that understands how people consume content today. A platform that understands that as people move across screens, advertisers and broadcasters need to adapt instantly. On

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 55% Enterprise
    • 35% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Amobee features and usability ratings that predict user satisfaction
    7.9
    Has the product been a good partner in doing business?
    Average: 8.6
    8.3
    Cross Channel Capabilities
    Average: 8.3
    7.9
    Performance and Reliability
    Average: 8.4
    7.5
    Cross-Device Capabilities
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Amobee
    Year Founded
    2005
    HQ Location
    Redwood City, CA
    Twitter
    @amobee
    7,920 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    176 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Finally, there’s a platform that understands how people consume content today. A platform that understands that as people move across screens, advertisers and broadcasters need to adapt instantly. On

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 55% Enterprise
  • 35% Mid-Market
Amobee features and usability ratings that predict user satisfaction
7.9
Has the product been a good partner in doing business?
Average: 8.6
8.3
Cross Channel Capabilities
Average: 8.3
7.9
Performance and Reliability
Average: 8.4
7.5
Cross-Device Capabilities
Average: 8.1
Seller Details
Seller
Amobee
Year Founded
2005
HQ Location
Redwood City, CA
Twitter
@amobee
7,920 Twitter followers
LinkedIn® Page
www.linkedin.com
176 employees on LinkedIn®
Basis
(287)4.5 out of 5
7th Easiest To Use in Demand Side Platform (DSP) software
View top Consulting Services for Basis
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated

    Users
    • Digital Marketing Manager
    • Digital Media Planner
    Industries
    • Marketing and Advertising
    • Newspapers
    Market Segment
    • 64% Small-Business
    • 28% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Basis Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    8
    Features
    6
    Campaign Management
    5
    Campaigns
    5
    Customer Support
    5
    Cons
    Limited Features
    4
    Poor Usability
    3
    Reporting Limitations
    3
    Dashboard Issues
    2
    Integration Issues
    2
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Basis features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 8.6
    8.6
    Cross Channel Capabilities
    Average: 8.3
    8.6
    Performance and Reliability
    Average: 8.4
    8.6
    Cross-Device Capabilities
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Basis Technologies
    Year Founded
    2001
    HQ Location
    Chicago, IL
    Twitter
    @basisglobaltech
    4,753 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,447 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated

Users
  • Digital Marketing Manager
  • Digital Media Planner
Industries
  • Marketing and Advertising
  • Newspapers
Market Segment
  • 64% Small-Business
  • 28% Mid-Market
Basis Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
8
Features
6
Campaign Management
5
Campaigns
5
Customer Support
5
Cons
Limited Features
4
Poor Usability
3
Reporting Limitations
3
Dashboard Issues
2
Integration Issues
2
View All Pros and Cons
Basis features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 8.6
8.6
Cross Channel Capabilities
Average: 8.3
8.6
Performance and Reliability
Average: 8.4
8.6
Cross-Device Capabilities
Average: 8.1
Seller Details
Seller
Basis Technologies
Year Founded
2001
HQ Location
Chicago, IL
Twitter
@basisglobaltech
4,753 Twitter followers
LinkedIn® Page
www.linkedin.com
1,447 employees on LinkedIn®
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