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Demand Side Platform (DSP) reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Demand Side Platform (DSP) for Enterprise Businesses

    Products classified in the overall Demand Side Platform (DSP) category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Demand Side Platform (DSP) to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Demand Side Platform (DSP) category.

    In addition to qualifying for inclusion in the Demand Side Platform (DSP) category, to qualify for inclusion in the Enterprise Business Demand Side Platform (DSP) category, a product must have at least 10 reviews left by a reviewer from an enterprise business.

    Top 6 Demand Side Platform (DSP) for Enterprise Businesses

    • Basis
    • Google Marketing Platform
    • Verizon Media DSP
    • Roku OneView (formerly Dataxu)
    • MediaMath
    • Amobee DSP

    Compare Enterprise Business Demand Side Platform (DSP)

    G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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    (242)4.5 out of 5
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    Everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis by Centro is more than just streamlined media buying—Basis is the most comprehensive and automated digital media platform on the market. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and the #1 rated DSP powered by artificial intelligence, it’

    (276)4.1 out of 5

    Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively.

    (168)3.6 out of 5

    Built for the way you buy, the Verizon Media DSP* provides exclusive access to Verizon Media's wealth of data and insights from nearly one billion users. Our advanced DSP combines machine learning optimization with enhanced productivity features that give marketers the flexibility and control to manage omni-channel programmatic strategy, effectively hit complex branding and performance goals, and reach precise audiences with premium inventory across every device. *Formerly BrightRoll DSP, Oath

    (85)3.8 out of 5
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    A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to advertise. Advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place, and can reach four in five homes in America with OneView Ad Platform.

    (118)3.9 out of 5
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    MediaMath is a global technology company that is leading the movement to revolutionize traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating System™. A pioneer in the industry introducing the first Demand-Side Platform (DSP) with the company's founding in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform to unleash the power of goal-based marketing at scale, transparently across the e

    (41)3.6 out of 5

    A cloud platform that enables marketers to make smarter decisions and precisely execute cross-channel campaigns.

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    Check out the G2 Grid® for the top Demand Side Platform (DSP) products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
    Leaders
    High Performers
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    Niche
    Google Marketing Platform
    MediaMath
    Amobee DSP
    Roku OneView (formerly Dataxu)
    Verizon Media DSP
    Basis
    Market Presence
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    Learn More About Demand Side Platform (DSP)

    What is Demand Side Platforms?

    DSP software acts as a central hub to manage all the data related to advertising campaigns. To be efficient, advertising teams need to target the right audience, at the right time, on the right channel. Since many companies compete to get their ads on the same channels, they have to bid on impressions to ensure they can reach their goals.

    While DSP software helps companies with all media-buying activities, it is also important to have personnel with advanced expertise in this field or work with external consultants or agencies.

    Key Benefits of Demand Side Platforms

    • Accelerate the process of buying online advertisements through direct interaction with web publishers.
    • Reduce spending on impressions that are not part of your target audience.
    • Gain transparency in the advertisements you purchase by knowing the demographics of every impression.
    • Increase ad conversion rates by putting ads in front of people who are more likely to click your ads, in turn increasing the return on ad spend (ROAS).
    • Keep an eye on campaign performance by tracking views, impressions, and conversions.
    • Increase sales and brand recognition.

    Why Use Demand Side Platforms?

    The advent of new technologies like the cloud, social media, and mobile completely changed the way advertisers target consumers. Some of the challenges advertisers face nowadays that can be addressed by DSP software are:

    Omnichannel – Omnichannel is both a challenge and an opportunity for media companies. On the bright side, they now have more options than ever to target audiences, but this also makes it harder for them to find the right audience segments and promote content on their preferred channels. Companies cannot afford to invest in advertising on all possible channels and need to focus on the ones that are the most efficient.

    Real-time tracking – Real-time performance tracking is critical to determining what content works on which channels. It also helps companies adjust their campaigns to make them more efficient or cancel advertising that is costly and brings little or no revenue. Since companies invest a lot of time and money in advertising, it is difficult for them to cancel campaigns even when they don’t seem to be very successful. Real-time data is therefore essential to determining when campaigns can be considered successful; it also enables companies to quickly react to any changes that may jeopardize their advertising efforts.

    Brand safety — Brand safety is more challenging than ever, mostly due to technologies like social media which can disseminate information extremely quickly. Individuals and institutions also scrutinize brands, and it is very common that controversial advertising becomes viral and has a negative impact on the brand. The challenge with brand safety is that advertising content can be shared outside of the channels used by the company, which makes it almost impossible to retract.

    Who Uses Demand Side Platforms?

    DSP software is used by advertisers employed by a company to help with its advertising strategy or agencies that manage advertising activities on behalf of the customer.

    Marketing departments — Advertising teams or departments use DSP software to create advertising campaigns and implement them to target or retarget different types of audiences. They also need to track the performance of each advertising campaign and address any issues that may impact their performance.

    Ad agencies — Advertising agencies use DSP software to implement strategies defined with the customer. Agencies usually manage most advertising activities but may also collaborate with customers on some operations. They also provide customers with reports on the performance and costs of advertising campaigns.

    DSP Software Features

    Campaign Management — Omnichannel campaign management is used to target audiences across multiple channels, from traditional media such as TV and newspapers, to online and social media channels.

    Ad retargeting — Retargeting allows companies to reuse media assets for new campaigns and to target different audiences without starting from scratch.

    Buy management — Manage different types of programmatic buys such as preferred deal, programmatic guaranteed, or private marketplace.

    Ad Variety — Provide different types of advertising such as native ads and mobile or cross-device promotions to target broader audiences.

    Audience segmentation — Audience segmentation allows media companies to choose whom to target based on multiple types of criteria (demographics, technology platforms used, etc.).

    Asset management — Manage creative assets to allocate them to each campaign, based on the audience and its characteristics such as region, language, age, and so on.

    Bidding — Bidding allows companies to acquire advertising inventory or impressions that are used to place ads on various channels. DSP software usually provides access to multiple sources of inventory.

    Reporting — Reporting and analytics to track key performance indicators such as effective cost per click (eCPC), and effective cost per action (eCPA).

    Additional DSP Features

    Marketplaces – Marketplaces provide access to directories of publishers that companies can advertise with. Publishers are validated by the DSP vendor, and the deals they offer are tested and pre-negotiated.

    APIs — APIs simplify integration between DSP software and other solutions such as SSP and back-office. While some vendors have partnerships to provide tighter integration with other software, APIs allow more flexibility to choose any software provider, regardless of its relationship with the DSP vendor.

    Potential Issues with Demand Side Platforms

    DSP software can be complicated and expensive to implement and maintain. The structure of this type of software can vary from one vendor to another, as well as the way products are sold. Furthermore, vendors provide services to increase DSP adoption and integrations with other software solutions, which can make their offerings even more complicated.

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