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Best Demand Side Platform (DSP) for Small Business

Yukta Rustagi
YR
Researched and written by Yukta Rustagi

Products classified in the overall Demand Side Platform (DSP) category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Demand Side Platform (DSP) to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Demand Side Platform (DSP) category.

In addition to qualifying for inclusion in the Demand Side Platform (DSP) category, to qualify for inclusion in the Small Business Demand Side Platform (DSP) category, a product must have at least 10 reviews left by a reviewer from a small business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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24 Listings in Small Business Demand Side Platform (DSP) Available

(852)4.7 out of 5
Optimized for quick response
1st Easiest To Use in Demand Side Platform (DSP) software
View top Consulting Services for StackAdapt
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAd

    Users
    • Digital Marketing Manager
    • Digital Strategist
    Industries
    • Marketing and Advertising
    • Financial Services
    Market Segment
    • 62% Small-Business
    • 31% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • StackAdapt Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    130
    Ease of Use
    128
    Team Helpfulness
    106
    Helpful
    95
    Features
    84
    Cons
    Reporting Limitations
    32
    Poor Reporting
    27
    Reporting Issues
    26
    Limited Reporting
    24
    Budget Management
    20
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • StackAdapt features and usability ratings that predict user satisfaction
    9.8
    Has the product been a good partner in doing business?
    Average: 8.6
    9.4
    Cross Channel Capabilities
    Average: 8.3
    9.3
    Performance and Reliability
    Average: 8.4
    9.2
    Cross-Device Capabilities
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2014
    HQ Location
    Ontario
    Twitter
    @StackAdapt
    2,569 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,692 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAd

Users
  • Digital Marketing Manager
  • Digital Strategist
Industries
  • Marketing and Advertising
  • Financial Services
Market Segment
  • 62% Small-Business
  • 31% Mid-Market
StackAdapt Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
130
Ease of Use
128
Team Helpfulness
106
Helpful
95
Features
84
Cons
Reporting Limitations
32
Poor Reporting
27
Reporting Issues
26
Limited Reporting
24
Budget Management
20
StackAdapt features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 8.6
9.4
Cross Channel Capabilities
Average: 8.3
9.3
Performance and Reliability
Average: 8.4
9.2
Cross-Device Capabilities
Average: 8.1
Seller Details
Company Website
Year Founded
2014
HQ Location
Ontario
Twitter
@StackAdapt
2,569 Twitter followers
LinkedIn® Page
www.linkedin.com
1,692 employees on LinkedIn®
(148)4.4 out of 5
Optimized for quick response
13th Easiest To Use in Demand Side Platform (DSP) software
View top Consulting Services for The Trade Desk
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global

    Users
    • Account Manager
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 44% Mid-Market
    • 27% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • The Trade Desk Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Features
    33
    Ease of Use
    27
    Customer Support
    24
    Audience Targeting
    22
    Campaign Management
    20
    Cons
    Learning Curve
    18
    Expensive
    13
    Learning Difficulty
    10
    Complexity
    9
    Training Difficulty
    9
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • The Trade Desk features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 8.6
    8.4
    Cross Channel Capabilities
    Average: 8.3
    8.4
    Performance and Reliability
    Average: 8.4
    8.5
    Cross-Device Capabilities
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2009
    HQ Location
    Ventura, CA
    Twitter
    @TheTradeDesk
    20,539 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    4,615 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global

Users
  • Account Manager
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 44% Mid-Market
  • 27% Enterprise
The Trade Desk Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Features
33
Ease of Use
27
Customer Support
24
Audience Targeting
22
Campaign Management
20
Cons
Learning Curve
18
Expensive
13
Learning Difficulty
10
Complexity
9
Training Difficulty
9
The Trade Desk features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 8.6
8.4
Cross Channel Capabilities
Average: 8.3
8.4
Performance and Reliability
Average: 8.4
8.5
Cross-Device Capabilities
Average: 8.1
Seller Details
Company Website
Year Founded
2009
HQ Location
Ventura, CA
Twitter
@TheTradeDesk
20,539 Twitter followers
LinkedIn® Page
www.linkedin.com
4,615 employees on LinkedIn®
G2 Advertising
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(118)4.3 out of 5
8th Easiest To Use in Demand Side Platform (DSP) software
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Online Media
    Market Segment
    • 53% Small-Business
    • 28% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • illumin Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    15
    Team Helpfulness
    15
    Features
    13
    Customer Support
    12
    Campaign Management
    11
    Cons
    Integration Issues
    6
    Poor Reporting
    6
    Limited Reporting
    5
    Poor Interface Design
    5
    Reporting Limitations
    5
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • illumin features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 8.6
    8.5
    Cross Channel Capabilities
    Average: 8.3
    8.1
    Performance and Reliability
    Average: 8.4
    8.4
    Cross-Device Capabilities
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    illumin
    Company Website
    Year Founded
    2009
    HQ Location
    Toronto, Canada
    Twitter
    @AcuityAds
    275 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    256 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open

Users
No information available
Industries
  • Marketing and Advertising
  • Online Media
Market Segment
  • 53% Small-Business
  • 28% Mid-Market
illumin Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
15
Team Helpfulness
15
Features
13
Customer Support
12
Campaign Management
11
Cons
Integration Issues
6
Poor Reporting
6
Limited Reporting
5
Poor Interface Design
5
Reporting Limitations
5
illumin features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 8.6
8.5
Cross Channel Capabilities
Average: 8.3
8.1
Performance and Reliability
Average: 8.4
8.4
Cross-Device Capabilities
Average: 8.1
Seller Details
Seller
illumin
Company Website
Year Founded
2009
HQ Location
Toronto, Canada
Twitter
@AcuityAds
275 Twitter followers
LinkedIn® Page
www.linkedin.com
256 employees on LinkedIn®
(148)4.5 out of 5
Optimized for quick response
3rd Easiest To Use in Demand Side Platform (DSP) software
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Simpli.fi is the leading advertising success platform, providing a range of advertising solutions to companies of all sizes. Generate brand awareness, increase sales, and achieve your business goals w

    Users
    • Account Manager
    Industries
    • Marketing and Advertising
    • Broadcast Media
    Market Segment
    • 57% Small-Business
    • 34% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Simpli.fi Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    23
    Ease of Use
    19
    Helpful
    16
    Campaigns
    13
    Team Helpfulness
    13
    Cons
    Campaign Management
    6
    Lack of Clarity
    6
    Learning Curve
    5
    Poor Customer Support
    5
    Reporting Limitations
    5
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Simpli.fi features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 8.6
    9.0
    Cross Channel Capabilities
    Average: 8.3
    8.8
    Performance and Reliability
    Average: 8.4
    8.6
    Cross-Device Capabilities
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Simpli.fi
    Company Website
    Year Founded
    2010
    HQ Location
    Fort Worth, TX
    Twitter
    @simpli_fi
    1,809 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    650 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Simpli.fi is the leading advertising success platform, providing a range of advertising solutions to companies of all sizes. Generate brand awareness, increase sales, and achieve your business goals w

Users
  • Account Manager
Industries
  • Marketing and Advertising
  • Broadcast Media
Market Segment
  • 57% Small-Business
  • 34% Mid-Market
Simpli.fi Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
23
Ease of Use
19
Helpful
16
Campaigns
13
Team Helpfulness
13
Cons
Campaign Management
6
Lack of Clarity
6
Learning Curve
5
Poor Customer Support
5
Reporting Limitations
5
Simpli.fi features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 8.6
9.0
Cross Channel Capabilities
Average: 8.3
8.8
Performance and Reliability
Average: 8.4
8.6
Cross-Device Capabilities
Average: 8.1
Seller Details
Seller
Simpli.fi
Company Website
Year Founded
2010
HQ Location
Fort Worth, TX
Twitter
@simpli_fi
1,809 Twitter followers
LinkedIn® Page
www.linkedin.com
650 employees on LinkedIn®
(299)4.1 out of 5
12th Easiest To Use in Demand Side Platform (DSP) software
View top Consulting Services for Google Marketing Platform
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use D

    Users
    • Account Manager
    Industries
    • Marketing and Advertising
    • Internet
    Market Segment
    • 47% Mid-Market
    • 27% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Google Marketing Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Features
    5
    Campaign Management
    4
    Ease of Use
    3
    Easy Setup
    3
    Integrations
    3
    Cons
    Expensive
    3
    Complexity
    2
    Integration Issues
    2
    Learning Curve
    2
    Poor Usability
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Google Marketing Platform features and usability ratings that predict user satisfaction
    7.6
    Has the product been a good partner in doing business?
    Average: 8.6
    7.2
    Cross Channel Capabilities
    Average: 8.3
    8.4
    Performance and Reliability
    Average: 8.4
    7.6
    Cross-Device Capabilities
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Google
    Year Founded
    1998
    HQ Location
    Mountain View, CA
    Twitter
    @google
    31,742,146 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    325,935 employees on LinkedIn®
    Ownership
    NASDAQ:GOOG
Product Description
How are these determined?Information
This description is provided by the seller.

Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use D

Users
  • Account Manager
Industries
  • Marketing and Advertising
  • Internet
Market Segment
  • 47% Mid-Market
  • 27% Enterprise
Google Marketing Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Features
5
Campaign Management
4
Ease of Use
3
Easy Setup
3
Integrations
3
Cons
Expensive
3
Complexity
2
Integration Issues
2
Learning Curve
2
Poor Usability
2
Google Marketing Platform features and usability ratings that predict user satisfaction
7.6
Has the product been a good partner in doing business?
Average: 8.6
7.2
Cross Channel Capabilities
Average: 8.3
8.4
Performance and Reliability
Average: 8.4
7.6
Cross-Device Capabilities
Average: 8.1
Seller Details
Seller
Google
Year Founded
1998
HQ Location
Mountain View, CA
Twitter
@google
31,742,146 Twitter followers
LinkedIn® Page
www.linkedin.com
325,935 employees on LinkedIn®
Ownership
NASDAQ:GOOG
(287)4.5 out of 5
7th Easiest To Use in Demand Side Platform (DSP) software
View top Consulting Services for Basis
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated

    Users
    • Digital Marketing Manager
    • Digital Media Planner
    Industries
    • Marketing and Advertising
    • Newspapers
    Market Segment
    • 64% Small-Business
    • 28% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Basis Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    8
    Features
    6
    Campaign Management
    5
    Campaigns
    5
    Customer Support
    5
    Cons
    Limited Features
    4
    Poor Usability
    3
    Reporting Limitations
    3
    Dashboard Issues
    2
    Integration Issues
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Basis features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 8.6
    8.6
    Cross Channel Capabilities
    Average: 8.3
    8.6
    Performance and Reliability
    Average: 8.4
    8.6
    Cross-Device Capabilities
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2001
    HQ Location
    Chicago, IL
    Twitter
    @basisglobaltech
    4,752 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,447 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated

Users
  • Digital Marketing Manager
  • Digital Media Planner
Industries
  • Marketing and Advertising
  • Newspapers
Market Segment
  • 64% Small-Business
  • 28% Mid-Market
Basis Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
8
Features
6
Campaign Management
5
Campaigns
5
Customer Support
5
Cons
Limited Features
4
Poor Usability
3
Reporting Limitations
3
Dashboard Issues
2
Integration Issues
2
Basis features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 8.6
8.6
Cross Channel Capabilities
Average: 8.3
8.6
Performance and Reliability
Average: 8.4
8.6
Cross-Device Capabilities
Average: 8.1
Seller Details
Year Founded
2001
HQ Location
Chicago, IL
Twitter
@basisglobaltech
4,752 Twitter followers
LinkedIn® Page
www.linkedin.com
1,447 employees on LinkedIn®
(180)4.2 out of 5
Optimized for quick response
9th Easiest To Use in Demand Side Platform (DSP) software
View top Consulting Services for Quantcast Platform
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and mach

    Users
    • Programmatic Manager
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 41% Mid-Market
    • 32% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Quantcast Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    54
    Insights
    36
    Campaign Management
    30
    Analytics
    27
    Helpful
    27
    Cons
    Limited Features
    18
    Missing Features
    17
    Poor Reporting
    13
    Reporting Issues
    13
    Reporting Limitations
    13
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Quantcast Platform features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 8.6
    7.4
    Cross Channel Capabilities
    Average: 8.3
    8.2
    Performance and Reliability
    Average: 8.4
    8.0
    Cross-Device Capabilities
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Quantcast
    Company Website
    Year Founded
    2006
    HQ Location
    San Francisco, CA
    Twitter
    @Quantcast
    10,235 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    508 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and mach

Users
  • Programmatic Manager
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 41% Mid-Market
  • 32% Small-Business
Quantcast Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
54
Insights
36
Campaign Management
30
Analytics
27
Helpful
27
Cons
Limited Features
18
Missing Features
17
Poor Reporting
13
Reporting Issues
13
Reporting Limitations
13
Quantcast Platform features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 8.6
7.4
Cross Channel Capabilities
Average: 8.3
8.2
Performance and Reliability
Average: 8.4
8.0
Cross-Device Capabilities
Average: 8.1
Seller Details
Seller
Quantcast
Company Website
Year Founded
2006
HQ Location
San Francisco, CA
Twitter
@Quantcast
10,235 Twitter followers
LinkedIn® Page
www.linkedin.com
508 employees on LinkedIn®
(79)4.7 out of 5
Optimized for quick response
4th Easiest To Use in Demand Side Platform (DSP) software
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Scale your programmatic media buying smarter, faster, and more profitably Independent agencies and marketers in growth-mode use the AdLib platform to deliver premium programmatic performance withou

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Online Media
    Market Segment
    • 84% Small-Business
    • 16% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • AdLib DSP Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    21
    Campaign Management
    10
    Customer Support
    10
    Helpful
    9
    Setup Ease
    9
    Cons
    Poor Reporting
    5
    Reporting Limitations
    5
    Audience Targeting
    3
    Delay Issues
    3
    Limited Reporting
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • AdLib DSP features and usability ratings that predict user satisfaction
    9.7
    Has the product been a good partner in doing business?
    Average: 8.6
    9.0
    Cross Channel Capabilities
    Average: 8.3
    8.9
    Performance and Reliability
    Average: 8.4
    8.9
    Cross-Device Capabilities
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2016
    HQ Location
    New York, New York
    LinkedIn® Page
    www.linkedin.com
    24 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Scale your programmatic media buying smarter, faster, and more profitably Independent agencies and marketers in growth-mode use the AdLib platform to deliver premium programmatic performance withou

Users
No information available
Industries
  • Marketing and Advertising
  • Online Media
Market Segment
  • 84% Small-Business
  • 16% Mid-Market
AdLib DSP Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
21
Campaign Management
10
Customer Support
10
Helpful
9
Setup Ease
9
Cons
Poor Reporting
5
Reporting Limitations
5
Audience Targeting
3
Delay Issues
3
Limited Reporting
3
AdLib DSP features and usability ratings that predict user satisfaction
9.7
Has the product been a good partner in doing business?
Average: 8.6
9.0
Cross Channel Capabilities
Average: 8.3
8.9
Performance and Reliability
Average: 8.4
8.9
Cross-Device Capabilities
Average: 8.1
Seller Details
Company Website
Year Founded
2016
HQ Location
New York, New York
LinkedIn® Page
www.linkedin.com
24 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Opera Ads, the advertising platform by global web innovator Opera, powers advertising with extensive reach, user-centric engagement, and dedicated global support. It fuels monetization and user engage

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 63% Small-Business
    • 25% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Opera Ads Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    10
    Audience Targeting
    6
    Simple
    6
    Audience Reach
    4
    Setup Ease
    4
    Cons
    Limited Audience Reach
    4
    Ad Restrictions
    3
    Limited Reporting
    3
    Poor Reporting
    3
    Inaccurate Tracking
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Opera Ads features and usability ratings that predict user satisfaction
    8.3
    Has the product been a good partner in doing business?
    Average: 8.6
    8.3
    Cross Channel Capabilities
    Average: 8.3
    8.2
    Performance and Reliability
    Average: 8.4
    7.5
    Cross-Device Capabilities
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Opera
    Year Founded
    1995
    HQ Location
    Oslo, Norway
    Twitter
    @opera
    572,766 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,400 employees on LinkedIn®
    Ownership
    Opera Limited (NASDAQ: OPRA)
Product Description
How are these determined?Information
This description is provided by the seller.

Opera Ads, the advertising platform by global web innovator Opera, powers advertising with extensive reach, user-centric engagement, and dedicated global support. It fuels monetization and user engage

Users
No information available
Industries
No information available
Market Segment
  • 63% Small-Business
  • 25% Mid-Market
Opera Ads Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
10
Audience Targeting
6
Simple
6
Audience Reach
4
Setup Ease
4
Cons
Limited Audience Reach
4
Ad Restrictions
3
Limited Reporting
3
Poor Reporting
3
Inaccurate Tracking
2
Opera Ads features and usability ratings that predict user satisfaction
8.3
Has the product been a good partner in doing business?
Average: 8.6
8.3
Cross Channel Capabilities
Average: 8.3
8.2
Performance and Reliability
Average: 8.4
7.5
Cross-Device Capabilities
Average: 8.1
Seller Details
Seller
Opera
Year Founded
1995
HQ Location
Oslo, Norway
Twitter
@opera
572,766 Twitter followers
LinkedIn® Page
www.linkedin.com
2,400 employees on LinkedIn®
Ownership
Opera Limited (NASDAQ: OPRA)
(729)4.0 out of 5
Optimized for quick response
11th Easiest To Use in Demand Side Platform (DSP) software
Entry Level Price:Pay As You Go
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 57% Small-Business
    • 35% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • AdRoll Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    75
    Ad Management
    48
    Campaign Management
    48
    Customer Support
    46
    Helpful
    37
    Cons
    Limited Features
    17
    Reporting Limitations
    17
    Expensive
    16
    Campaign Management
    14
    Difficult Reporting
    14
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • AdRoll features and usability ratings that predict user satisfaction
    8.1
    Has the product been a good partner in doing business?
    Average: 8.6
    7.7
    Cross Channel Capabilities
    Average: 8.3
    8.1
    Performance and Reliability
    Average: 8.4
    8.3
    Cross-Device Capabilities
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    NextRoll
    Company Website
    Year Founded
    2018
    HQ Location
    San Francisco, California
    Twitter
    @NextRoll_Inc
    276 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    168 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 57% Small-Business
  • 35% Mid-Market
AdRoll Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
75
Ad Management
48
Campaign Management
48
Customer Support
46
Helpful
37
Cons
Limited Features
17
Reporting Limitations
17
Expensive
16
Campaign Management
14
Difficult Reporting
14
AdRoll features and usability ratings that predict user satisfaction
8.1
Has the product been a good partner in doing business?
Average: 8.6
7.7
Cross Channel Capabilities
Average: 8.3
8.1
Performance and Reliability
Average: 8.4
8.3
Cross-Device Capabilities
Average: 8.1
Seller Details
Seller
NextRoll
Company Website
Year Founded
2018
HQ Location
San Francisco, California
Twitter
@NextRoll_Inc
276 Twitter followers
LinkedIn® Page
www.linkedin.com
168 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Hospital & Health Care
    Market Segment
    • 41% Mid-Market
    • 31% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Roku OneView (formerly Dataxu) features and usability ratings that predict user satisfaction
    8.1
    Has the product been a good partner in doing business?
    Average: 8.6
    5.0
    Cross Channel Capabilities
    Average: 8.3
    8.0
    Performance and Reliability
    Average: 8.4
    8.0
    Cross-Device Capabilities
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Roku
    Year Founded
    2002
    HQ Location
    San Jose, CA
    Twitter
    @Roku
    247,539 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    4,193 employees on LinkedIn®
    Ownership
    NASDAQ:ROKU
Product Description
How are these determined?Information
This description is provided by the seller.

A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to

Users
No information available
Industries
  • Marketing and Advertising
  • Hospital & Health Care
Market Segment
  • 41% Mid-Market
  • 31% Small-Business
Roku OneView (formerly Dataxu) features and usability ratings that predict user satisfaction
8.1
Has the product been a good partner in doing business?
Average: 8.6
5.0
Cross Channel Capabilities
Average: 8.3
8.0
Performance and Reliability
Average: 8.4
8.0
Cross-Device Capabilities
Average: 8.1
Seller Details
Seller
Roku
Year Founded
2002
HQ Location
San Jose, CA
Twitter
@Roku
247,539 Twitter followers
LinkedIn® Page
www.linkedin.com
4,193 employees on LinkedIn®
Ownership
NASDAQ:ROKU
(36)4.7 out of 5
9th Easiest To Use in Demand Side Platform (DSP) software
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Vitec BidTheatre is a software company based in Stockholm, Sweden. Founded in 2012, the company builds BidTheatre DSP, a powerful omni-channel demand side platform for data driven advertising. Bid

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 89% Small-Business
    • 6% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • BidTheatre Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    3
    Ease of Use
    3
    Easy Setup
    3
    Helpful
    3
    Setup Ease
    3
    Cons
    Campaign Management
    1
    Campaign Management Issues
    1
    Complex Reporting
    1
    Complex Setup
    1
    Geo-targeting Issues
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • BidTheatre features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 8.6
    9.2
    Cross Channel Capabilities
    Average: 8.3
    9.1
    Performance and Reliability
    Average: 8.4
    8.2
    Cross-Device Capabilities
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2012
    HQ Location
    Stockholm
    Twitter
    @BidTheatre
    56 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    9 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Vitec BidTheatre is a software company based in Stockholm, Sweden. Founded in 2012, the company builds BidTheatre DSP, a powerful omni-channel demand side platform for data driven advertising. Bid

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 89% Small-Business
  • 6% Enterprise
BidTheatre Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
3
Ease of Use
3
Easy Setup
3
Helpful
3
Setup Ease
3
Cons
Campaign Management
1
Campaign Management Issues
1
Complex Reporting
1
Complex Setup
1
Geo-targeting Issues
1
BidTheatre features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 8.6
9.2
Cross Channel Capabilities
Average: 8.3
9.1
Performance and Reliability
Average: 8.4
8.2
Cross-Device Capabilities
Average: 8.1
Seller Details
Year Founded
2012
HQ Location
Stockholm
Twitter
@BidTheatre
56 Twitter followers
LinkedIn® Page
www.linkedin.com
9 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, a

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 48% Mid-Market
    • 41% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Criteo Commerce Growth features and usability ratings that predict user satisfaction
    8.1
    Has the product been a good partner in doing business?
    Average: 8.6
    0.0
    Cross Channel Capabilities
    Average: 8.3
    7.9
    Performance and Reliability
    Average: 8.4
    7.8
    Cross-Device Capabilities
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Criteo
    HQ Location
    Paris, France
    Twitter
    @criteo
    18,628 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    3,896 employees on LinkedIn®
    Ownership
    NASDAQ:CRTO
    Total Revenue (USD mm)
    $2,072
Product Description
How are these determined?Information
This description is provided by the seller.

Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, a

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 48% Mid-Market
  • 41% Small-Business
Criteo Commerce Growth features and usability ratings that predict user satisfaction
8.1
Has the product been a good partner in doing business?
Average: 8.6
0.0
Cross Channel Capabilities
Average: 8.3
7.9
Performance and Reliability
Average: 8.4
7.8
Cross-Device Capabilities
Average: 8.1
Seller Details
Seller
Criteo
HQ Location
Paris, France
Twitter
@criteo
18,628 Twitter followers
LinkedIn® Page
www.linkedin.com
3,896 employees on LinkedIn®
Ownership
NASDAQ:CRTO
Total Revenue (USD mm)
$2,072
(103)4.8 out of 5
15th Easiest To Use in Demand Side Platform (DSP) software
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Say goodbye to boring advertising. Say hello to brand impact. Eskimi is a global, full-stack, end-to-end creative and media tech platform. It delivers data-driven creatives that capture attention,

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Food & Beverages
    Market Segment
    • 62% Small-Business
    • 24% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Eskimi DSP Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    2
    Customer Support
    1
    Insights
    1
    Optimization
    1
    Reporting Capabilities
    1
    Cons
    Budget Management
    1
    Poor Customer Support
    1
    Poor Reporting
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Eskimi DSP features and usability ratings that predict user satisfaction
    9.7
    Has the product been a good partner in doing business?
    Average: 8.6
    9.1
    Cross Channel Capabilities
    Average: 8.3
    9.3
    Performance and Reliability
    Average: 8.4
    9.0
    Cross-Device Capabilities
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Eskimi
    Year Founded
    2006
    HQ Location
    Vilnius, LT
    Twitter
    @eskimidsp
    427 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    219 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Say goodbye to boring advertising. Say hello to brand impact. Eskimi is a global, full-stack, end-to-end creative and media tech platform. It delivers data-driven creatives that capture attention,

Users
No information available
Industries
  • Marketing and Advertising
  • Food & Beverages
Market Segment
  • 62% Small-Business
  • 24% Mid-Market
Eskimi DSP Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
2
Customer Support
1
Insights
1
Optimization
1
Reporting Capabilities
1
Cons
Budget Management
1
Poor Customer Support
1
Poor Reporting
1
Eskimi DSP features and usability ratings that predict user satisfaction
9.7
Has the product been a good partner in doing business?
Average: 8.6
9.1
Cross Channel Capabilities
Average: 8.3
9.3
Performance and Reliability
Average: 8.4
9.0
Cross-Device Capabilities
Average: 8.1
Seller Details
Seller
Eskimi
Year Founded
2006
HQ Location
Vilnius, LT
Twitter
@eskimidsp
427 Twitter followers
LinkedIn® Page
www.linkedin.com
219 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desk

    Users
    • Programmatic Trader
    Industries
    • Marketing and Advertising
    • Online Media
    Market Segment
    • 40% Mid-Market
    • 39% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Viant Technology Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    24
    Ease of Use
    23
    Campaign Management
    15
    Features
    15
    Helpful
    15
    Cons
    Reporting Limitations
    10
    Limited Reporting
    8
    Poor Reporting
    7
    Complex Reporting
    5
    Difficult Navigation
    5
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Viant Technology features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 8.6
    8.4
    Cross Channel Capabilities
    Average: 8.3
    8.0
    Performance and Reliability
    Average: 8.4
    8.1
    Cross-Device Capabilities
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1999
    HQ Location
    Irvine, California
    Twitter
    @viant_tech
    3,017 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    412 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desk

Users
  • Programmatic Trader
Industries
  • Marketing and Advertising
  • Online Media
Market Segment
  • 40% Mid-Market
  • 39% Small-Business
Viant Technology Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
24
Ease of Use
23
Campaign Management
15
Features
15
Helpful
15
Cons
Reporting Limitations
10
Limited Reporting
8
Poor Reporting
7
Complex Reporting
5
Difficult Navigation
5
Viant Technology features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 8.6
8.4
Cross Channel Capabilities
Average: 8.3
8.0
Performance and Reliability
Average: 8.4
8.1
Cross-Device Capabilities
Average: 8.1
Seller Details
Company Website
Year Founded
1999
HQ Location
Irvine, California
Twitter
@viant_tech
3,017 Twitter followers
LinkedIn® Page
www.linkedin.com
412 employees on LinkedIn®