Best Demand Side Platform (DSP) for Small Business

How Many Demand Side Platform (DSP) Products Does G2 Track?

Total Products under this Category: 220

Category Stats (Nov 2026)

  • Average Rating: 4.26/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: illumin (+0.45%) - Among all products in this category, illumin recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Demand Side Platform (DSP) Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 10,300+ Authentic Reviews
  • 220+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Demand Side Platform (DSP)

G2 Grid® for Demand Side Platform (DSP) plotting products by satisfaction and market presence

Highlighted products: StackAdapt, Realize, The Trade Desk, illumin, Basis, Google Marketing Platform, Simpli.fi, and Quantcast Platform.

Underlying data: [Grid® JSON](https://www.g2.com/categories/demand-side-platform-dsp/grids.json?focus%5B%5D=stackadapt&focus%5B%5D=taboola-realize&focus%5B%5D=the-trade-desk&focus%5B%5D=illumin-illumin&focus%5B%5D=basis&focus%5B%5D=google-marketing-platform&focus%5B%5D=simpli-fi&focus%5B%5D=quantcast-platform&segment=small-business)

StackAdapt

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. Learn more about StackAdapt here: www.stackadapt.com. And if you're looking for a change, we'd love to have you on our team—check out our open roles by visiting: www.stackadapt.com/careers. StackAdapt is headquartered in Toronto, Canada. We have teams and support across North America, EMEA, APAC, and LATAM.

Average Rating: 4.7/5.0

Total Reviews: 918

How Do G2 Users Rate StackAdapt?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 8.6/10)
  • Cross Channel Capabilities : 9.4/10 (Category avg: 8.3/10)
  • Performance and Reliability: 9.3/10 (Category avg: 8.4/10)
  • Cross-Device Capabilities: 9.2/10 (Category avg: 8.1/10)

Who Is the Company Behind StackAdapt?

  • Seller: StackAdapt
  • Company Website:
  • Year Founded: 2014
  • HQ Location: Ontario
  • LinkedIn® Page: www.linkedin.com
    1,816 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, Digital Strategist
  • Top Industries: Marketing and Advertising, Financial Services
  • Company Size: 62% Small, 31% Medium

What Do G2 Reviewers Say About StackAdapt?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of StackAdapt, noting its straightforward setup and supportive team for effective campaigns.
  • Users commend StackAdapt for its excellent customer support, providing valuable insights and assistance throughout the advertising process.
  • Users value the supportive team at StackAdapt, enhancing campaign success with strategic insights and monitoring assistance.
  • Users appreciate the excellent support and versatility of StackAdapt, enhancing their advertising experience across multiple channels.
  • Users appreciate the ease of use and versatile functionality of StackAdapt, enhancing their marketing efforts significantly.
Cons
  • Users find the reporting limitations of StackAdapt challenging, as manual processes hinder efficient data access and segmentation.
  • Users find reporting cumbersome, often struggling to obtain desired data and navigate the dashboard effectively.
  • Users find the reporting process cumbersome, as it requires manual effort to access desired insights and segmentation.
  • Users find the limited reporting options in StackAdapt hinder effective analysis and campaign optimization efforts.
  • Users find StackAdapt's budget management challenging due to hidden costs and complexity, impacting accessibility for smaller budgets.

What Are Recent G2 Reviews of StackAdapt?

What Are G2 Users Discussing About StackAdapt?

Realize

Realize is a sophisticated performance advertising solution designed to help businesses scale their businesses using the Open Web. This platform serves as a high-volume performance engine that addresses the diminishing returns often encountered in traditional search and social advertising channels. By leveraging a unique combination of data signals and specialized algorithms, Realize connects advertisers with a vast audience, facilitating significant visibility and engagement across a diverse network of publishers and original equipment manufacturers (OEMs), to drive engagement and conversions. Targeted at businesses seeking to drive performance outcomes, Realize simplifies the complexities of the digital landscape. The platform reaches over 600 million daily active users through direct publisher integrations, allowing advertisers to tap into a broad audience base. Unlike manual advertising approaches, Realize prioritizes measurable results by using proprietary data to ensure that ads are displayed to the most relevant, high-intent audiences. This precision not only drives quality traffic - and user engagement - to advertisers’ online properties but also drives conversions to maximize return on investment for advertisers. Realize's effectiveness is built on several core capabilities that distinguish it within the performance advertising category. Automated bidding and optimization strategies utilize real-time signals to drive conversions while maintaining optimal scale and performance. Additionally, predictive matchmaking capabilities enhance campaigns from the first dollar spent by predicting the users most likely to take action. The platform also offers dynamic creative solutions, where AI-powered tools generate original creative assets and optimize variants to align with both platform content policies and recommendations, as well as advertiser objectives. Another key feature of Realize is its advanced spend protection, which employs optimization algorithms to minimize wasted expenditure by automatically directing budgets toward higher-performing supply in real time. This ensures that every advertising dollar is spent effectively. Furthermore, Realize provides comprehensive reporting and transparency through real-time analytics and customizable scheduled reports, granting users clear visibility into campaign performance, user engagement and the properties where adverts have been served. The suite of tracking tools, including codeless conversion setup, empowers businesses to monitor performance and make informed, data-driven decisions with ease. What sets Realize apart is its performance-linked model, where advertisers pay on a CPC basis, ensuring campaigns deliver true value. The platform supports a diverse range of ad formats, including native, display, carousel, motion, and vertical video. This holistic approach not only drives audience growth but also fosters revenue generation within trusted, brand-safe environments, making Realize a compelling choice for businesses aiming to enhance their digital advertising efforts.

Average Rating: 3.9/5.0

Total Reviews: 166

How Do G2 Users Rate Realize?

  • Has the product been a good partner in doing business?: 8.4/10 (Category avg: 8.6/10)
  • Performance and Reliability: 8.6/10 (Category avg: 8.4/10)

Who Is the Company Behind Realize?

  • Seller: Taboola
  • Company Website:
  • Year Founded: 2007
  • HQ Location: New York, New York, United States
  • LinkedIn® Page: www.linkedin.com
    2,021 employees on LinkedIn®
  • Ownership: NASDAQ: TBLA

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Financial Services
  • Company Size: 59% Small, 35% Medium

What Do G2 Reviewers Say About Realize?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of ad creation with AI-generated headlines, simplifying their advertising efforts effectively.
  • Users find Taboola to be an affordable source of high-volume traffic, making it a cost-effective marketing tool.
  • Users find the AI writing assistance invaluable for quickly generating effective ad headlines effortlessly.
  • Users value the high volume audience reach of Taboola, finding it a cost-effective traffic source.
  • Users find that Taboola provides a powerful lead capture platform, enhancing their business promotion efforts effectively.
Cons
  • Users face bug issues related to lead discrepancies, making lead counting challenging and hindering their workflow.
  • Users experience data inaccuracy with lead discrepancies, complicating lead tracking and management efforts.
  • Users face a lead discrepancy in Realize, complicating the accuracy of lead counting and management.
  • Users experience integration problems with Realize, struggling with navigation and unresponsive customer support.
  • Users report a lack of innovation in Realize, citing poor navigation and unhelpful customer support as major issues.

What Are Recent G2 Reviews of Realize?

What Are G2 Users Discussing About Realize?

The Trade Desk

The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology.

Average Rating: 4.4/5.0

Total Reviews: 188

How Do G2 Users Rate The Trade Desk?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 8.6/10)
  • Cross Channel Capabilities : 8.6/10 (Category avg: 8.3/10)
  • Performance and Reliability: 8.4/10 (Category avg: 8.4/10)
  • Cross-Device Capabilities: 8.6/10 (Category avg: 8.1/10)

Who Is the Company Behind The Trade Desk?

  • Seller: The Trade Desk
  • Company Website:
  • Year Founded: 2009
  • HQ Location: Ventura, CA
  • LinkedIn® Page: www.linkedin.com
    4,793 employees on LinkedIn®
  • Ownership: NASDAQ: TTD

Who Uses This Product?

  • Who Uses This: Account Manager
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 42% Medium, 32% Small

What Do G2 Reviewers Say About The Trade Desk?

AI-generated summary from verified user reviews

Pros
  • Users value The Trade Desk for its powerful data-driven targeting and seamless integration across channels, enhancing campaign effectiveness.
  • Users appreciate the intuitive UI and seamless integration of The Trade Desk, making campaign management efficient and transparent.
  • Users value the data-driven audience targeting of The Trade Desk, enabling precise reach and improved campaign performance.
  • Users appreciate the responsive customer support from The Trade Desk, enhancing their overall experience and satisfaction.
  • Users value the data-driven targeting of The Trade Desk, optimizing campaigns for better audience engagement and ROI.
Cons
  • Users find the steep learning curve of The Trade Desk challenging, particularly for new team members and smaller campaigns.
  • Users find the high costs of The Trade Desk to be a barrier, especially for smaller campaigns and budgets.
  • Users find the complexity of The Trade Desk daunting, particularly due to the steep learning curve for new advertisers.
  • Users find the steep learning curve of The Trade Desk challenging, particularly for beginners navigating advanced features.
  • Users note the steep learning curve for new members, hindering effective use of The Trade Desk's features.

What Are Recent G2 Reviews of The Trade Desk?

What Are G2 Users Discussing About The Trade Desk?

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illumin

illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open web, illumin lets brands and agencies seamlessly plan, build, and execute campaigns across the entire marketing funnel, connecting programmatic channels, email, and social media within a single platform. Headquartered in Toronto, Canada, illumin serves clients across North America, Latin America, and Europe. For more information, visit illumin.com.

Average Rating: 4.3/5.0

Total Reviews: 170

How Do G2 Users Rate illumin?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 8.6/10)
  • Cross Channel Capabilities : 8.5/10 (Category avg: 8.3/10)
  • Performance and Reliability: 8.0/10 (Category avg: 8.4/10)
  • Cross-Device Capabilities: 8.4/10 (Category avg: 8.1/10)

Who Is the Company Behind illumin?

  • Seller: illumin
  • Company Website:
  • Year Founded: 2009
  • HQ Location: Toronto, CA
  • LinkedIn® Page: www.linkedin.com
    236 employees on LinkedIn®
  • Ownership: TSE:AT

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Automotive
  • Company Size: 58% Small, 29% Medium

What Do G2 Reviewers Say About illumin?

AI-generated summary from verified user reviews

Pros
  • Users find Illumin's platform to be incredibly user-friendly, making it easy to manage campaigns independently and effectively.
  • Users appreciate the precision and efficiency of illumin for optimizing campaigns and facilitating real-time analysis.
  • Users highlight the precision and efficiency of illumin's campaign management, enhancing their marketing strategies effectively.
  • Users commend the exceptional customer support from illumin, highlighting their proactive and responsive assistance throughout the partnership.
  • Users value the team's helpfulness, as support is consistently excellent throughout all stages of their experience.
Cons
  • Users experience poor reporting flexibility, often needing to export data for more detailed analysis and insights.
  • Users find the steep learning curve challenging, making it hard to feel comfortable with illumin quickly.
  • Users express concerns over limited reporting features, finding them hard to digest and somewhat fragmented.
  • Users find reporting limitations in Illumin, especially lacking flexibility and necessary filters for deeper analysis.
  • Users find reporting limitations frustrating, as they desire more customization and straightforward data access within Illumin.

What Are Recent G2 Reviews of illumin?

Basis

Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it's a platform you can run your entire digital business on top of. At the core of Basis' AI capabilities is Compass, a connected intelligence layer that thinks across your entire media mix rather than any single channel in isolation. Compass translates media briefs into full omnichannel strategies in minutes, pulls in past performance data to sharpen every recommendation, and exports presentation-ready plans without the manual build—taking teams from brief to activation faster than ever before. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. An AdExchanger Awards multi-winner for best education program and best account support, our on-boarding and training curriculum enable teams to quickly improve their digital advertising knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance, while workflow automation continues to reduce manual effort across every stage of the media lifecycle.

Average Rating: 4.5/5.0

Total Reviews: 269

How Do G2 Users Rate Basis?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 8.6/10)
  • Cross Channel Capabilities : 8.6/10 (Category avg: 8.3/10)
  • Performance and Reliability: 8.6/10 (Category avg: 8.4/10)
  • Cross-Device Capabilities: 8.6/10 (Category avg: 8.1/10)

Who Is the Company Behind Basis?

  • Seller: Basis Technologies
  • Company Website:
  • Year Founded: 2001
  • HQ Location: Chicago, IL
  • LinkedIn® Page: www.linkedin.com
    1,504 employees on LinkedIn®
  • Phone: 844-637-0321

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, Digital Media Planner
  • Top Industries: Marketing and Advertising, Newspapers
  • Company Size: 65% Small, 28% Medium

What Do G2 Reviewers Say About Basis?

AI-generated summary from verified user reviews

Pros
  • Users value the outstanding customer support from Basis, which significantly enhances their programmatic advertising experience.
  • Users find Basis exceptionally easy to use and navigate, enhancing workflow efficiency and connectivity with other platforms.
  • Users appreciate the outstanding customer support and extensive native integrations of Basis, enhancing their digital workflow efficiency.
  • Users find Basis to be extremely helpful and easy to navigate, with excellent support and native integrations.
  • Users appreciate the excellent reporting metrics and the practical, information-dense UI of Basis for efficient market insights.
Cons
  • Users find Basis to have poor usability, citing complications with order processing and overall user experience.
  • Users find the complex user interface of Basis to be outdated and inconvenient for generating reports.
  • Users find Basis to be not user-friendly, as the system is complicated and order processing can be difficult.
  • Users find the poor reporting feature of Basis inconvenient, although improvements are on the way.
  • Users find the reporting process inconvenient at times, but appreciate ongoing improvements being made to it.

What Are Recent G2 Reviews of Basis?

Quantcast Platform

Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and machine learning to deliver superior audience intelligence and drive exceptional campaign performance. With real-time audience intelligence and end-to-end omnichannel optimizations, Quantcast helps advertisers and agencies of all sizes understand audiences deeply, act faster, and turn ad spend into measurable growth. www.quantcast.com

Average Rating: 4.2/5.0

Total Reviews: 189

How Do G2 Users Rate Quantcast Platform?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 8.6/10)
  • Cross Channel Capabilities : 7.5/10 (Category avg: 8.3/10)
  • Performance and Reliability: 8.2/10 (Category avg: 8.4/10)
  • Cross-Device Capabilities: 8.0/10 (Category avg: 8.1/10)

Who Is the Company Behind Quantcast Platform?

  • Seller: Quantcast
  • Company Website:
  • Year Founded: 2006
  • HQ Location: San Francisco, CA
  • LinkedIn® Page: www.linkedin.com
    540 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Programmatic Manager
  • Top Industries: Marketing and Advertising, Retail
  • Company Size: 39% Medium, 34% Small

What Do G2 Reviewers Say About Quantcast Platform?

AI-generated summary from verified user reviews

Pros
  • Users find the ease of use of Quantcast Platform impressive, with intuitive navigation and clear insights.
  • Users appreciate the easy navigation and best-in-class AI for audience insights, enhancing campaign planning and execution.
  • Users find the intuitive campaign management features of Quantcast Platform effective and easy to navigate for performance campaigns.
  • Users appreciate the easy-to-navigate layout and helpful AI Assistant, enhancing their campaign planning and execution experience.
  • Users appreciate the proactive and helpful customer support from Quantcast, enhancing their overall experience with the platform.
Cons
  • Users find a lack of essential reporting features in Quantcast, which hinders their campaign management and analysis.
  • Users find the limited features of Quantcast challenging, particularly in reporting reach and audience tracking.
  • Users find the poor reporting capabilities of Quantcast limiting, hindering effective campaign analysis and management.
  • Users express frustration over the limited reporting options in Quantcast, hindering effective campaign management and insights.
  • Users find the reporting limitations of Quantcast frustrating, particularly lacking vital metrics for campaign management.

What Are Recent G2 Reviews of Quantcast Platform?

What Are G2 Users Discussing About Quantcast Platform?

Simpli.fi

Simpli.fi is the real-world media platform built for the age of immediacy. By unifying digital behavior and real-world movement into a single actionable signal, Simpli.fi enables over 2,000 agencies, advertisers, and media groups to target, optimize, and measure campaigns precisely where consumer decisions happen. Built on the truth that people use digital to navigate the physical world, Simpli.fi is engineered platform to connects these signals in real time—allowing brands to act on consumer intent the moment it occurs and measure the impact all the way to the door. We thrive on innovation, data-driven results, and a culture of continuous improvement to make marketing more immediate, intelligent, and connected.

Average Rating: 4.5/5.0

Total Reviews: 153

How Do G2 Users Rate Simpli.fi?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 8.6/10)
  • Cross Channel Capabilities : 9.0/10 (Category avg: 8.3/10)
  • Performance and Reliability: 8.7/10 (Category avg: 8.4/10)
  • Cross-Device Capabilities: 8.6/10 (Category avg: 8.1/10)

Who Is the Company Behind Simpli.fi?

  • Seller: Simpli.fi
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Fort Worth, TX
  • LinkedIn® Page: www.linkedin.com
    607 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Manager
  • Top Industries: Marketing and Advertising, Broadcast Media
  • Company Size: 56% Small, 36% Medium

What Do G2 Reviewers Say About Simpli.fi?

AI-generated summary from verified user reviews

Pros
  • Users value the exceptional customer support from Simpli.fi, enhancing their overall experience and satisfaction.
  • Users admire the ease of use of Simpli.fi, appreciating its user-friendly interface and excellent customer support.
  • Users highly value the responsive support team at Simpli.fi, enhancing their experience with timely assistance and guidance.
  • Users appreciate the hyperlocal targeting and seamless integration of Simpli.fi, enhancing campaign effectiveness for local markets.
  • Users value the exceptional helpfulness of the team at Simpli.fi, enhancing their overall experience and campaign success.
Cons
  • Users struggle with the complicated dashboard and its navigation, hindering their ability to utilize Simpli.fi effectively.
  • Users note that Simpli.fi is expensive and lacks pricing transparency, requiring frequent sales contact for quotes.
  • Users find the onboarding and fee transparency lacking, leading to confusion and mistrust in campaign management.
  • Users highlight the complex setup of Simpli.fi, feeling overwhelmed by the challenging interface and lack of transparency.
  • Users experience extra fees due to hidden charges and lack of pricing transparency, complicating the onboarding process.

What Are Recent G2 Reviews of Simpli.fi?

What Are G2 Users Discussing About Simpli.fi?

Google Marketing Platform

Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively.

Average Rating: 4.1/5.0

Total Reviews: 278

How Do G2 Users Rate Google Marketing Platform?

  • Has the product been a good partner in doing business?: 7.6/10 (Category avg: 8.6/10)
  • Cross Channel Capabilities : 7.2/10 (Category avg: 8.3/10)
  • Performance and Reliability: 8.4/10 (Category avg: 8.4/10)
  • Cross-Device Capabilities: 7.6/10 (Category avg: 8.1/10)

Who Is the Company Behind Google Marketing Platform?

  • Seller: Google
  • Year Founded: 1998
  • HQ Location: Mountain View, CA
  • LinkedIn® Page: www.linkedin.com
    301,144 employees on LinkedIn®
  • Ownership: NASDAQ:GOOG
  • Phone: +1 (650) 253-0000

Who Uses This Product?

  • Who Uses This: Account Manager
  • Top Industries: Marketing and Advertising, Internet
  • Company Size: 47% Medium, 27% Large

What Do G2 Reviewers Say About Google Marketing Platform?

AI-generated summary from verified user reviews

Pros
  • Users value the unified and integrated management of marketing tools, simplifying performance tracking and campaign analysis.
  • Users appreciate the integrated campaign management of Google Marketing Platform, enabling smarter decisions and easier performance tracking.
  • Users appreciate the ease of use in Google Marketing Platform, streamlining their marketing efforts with an intuitive interface.
  • Users love the efficiency of Google Marketing Platform, seamlessly integrating data, ads, and reporting for smarter marketing decisions.
  • Users value the integrated performance tracking of Google Marketing Platform, simplifying data-driven marketing decisions and campaign management.
Cons
  • Users find the complex interface of Google Marketing Platform intimidating, especially beginners lacking analytics experience.
  • Users find the steep learning curve of Google Marketing Platform challenging, especially for beginners unfamiliar with analytics tools.
  • Users find the complex setup of Google Marketing Platform challenging, particularly for beginners unfamiliar with analytics tools.
  • Users find the difficult setup of Google Marketing Platform challenging, particularly for those new to analytics and ad tech.
  • Users find the platform expensive, especially for smaller businesses and those without technical support or familiarity.

What Are Recent G2 Reviews of Google Marketing Platform?

What Are G2 Users Discussing About Google Marketing Platform?

AdRoll

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success.

Average Rating: 4.1/5.0

Total Reviews: 786

How Do G2 Users Rate AdRoll?

  • Has the product been a good partner in doing business?: 8.2/10 (Category avg: 8.6/10)
  • Cross Channel Capabilities : 7.7/10 (Category avg: 8.3/10)
  • Performance and Reliability: 8.1/10 (Category avg: 8.4/10)
  • Cross-Device Capabilities: 8.3/10 (Category avg: 8.1/10)

Who Is the Company Behind AdRoll?

  • Seller: NextRoll
  • Company Website:
  • Year Founded: 2018
  • HQ Location: San Francisco, California
  • LinkedIn® Page: www.linkedin.com
    146 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Digital Marketing Manager
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 56% Small, 35% Medium

What Do G2 Reviewers Say About AdRoll?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of AdRoll, finding the dashboard and audience creation both intuitive and efficient.
  • Users appreciate the user-friendly dashboard of AdRoll, enabling efficient ad creation and clear performance insights.
  • Users value the easy-to-use dashboard and quick audience creation, enhancing campaign management efficiency and decision-making.
  • Users appreciate the easy setup of AdRoll, finding it quick and simple to create and manage campaigns.
  • Users value the responsive customer support of AdRoll, enhancing their experience and effectiveness in marketing campaigns.
Cons
  • Users find limited features in AdRoll, such as audience segmentation and campaign management, affecting overall experience.
  • Users find campaign management confusing due to limited audience segmentation and difficulties in organizing campaigns effectively.
  • Users find AdRoll's reporting limitations frustrating, lacking customization and flexibility compared to other platforms.
  • Users find AdRoll's pricing expensive, especially with high minimums that can strain smaller businesses' budgets.
  • Users experience difficult reporting with AdRoll, noting limitations in customization and manual data exports for performance analysis.

What Are Recent G2 Reviews of AdRoll?

What Are G2 Users Discussing About AdRoll?

AdLib DSP

Scale your programmatic media buying smarter, faster, and more profitably Independent agencies and marketers in growth-mode use the AdLib platform to deliver premium programmatic performance without the complexity, cost, or overhead of traditional DSPs. The AdLib platform provides the tools, data, and automation to run enterprise-quality campaigns — from CTV and Audio to Geofencing and YouTube — all under one roof, with zero trafficking headaches. We've helped independent agencies grow their client base five times over while keeping costs steady. Wellness brands have tripled their return on ad spend. Gaming apps have cut their user acquisition costs by 40%. Self-Service Buying Platform An easy to use DSP-agnostic platform where campaigns launch in minutes across every channel, screen stype, and stage of the funnel. Managed Service Buying Fully managed trafficking & optimization allows your team to focus on core business functions rather than the complexities of ad placement, bidding, and optimization. Programmatic APIs Build your own applications, workflows, and products on top of the AdLib platform to save time and make more revenue. White Labeled DSP Instantly launch your own branded programmatic offering without investing in development or specialized resources for support and campaign management. Automated Client Billing Improve cash flow and reduce the risk of nonpayment by automatically invoicing and collecting payments on a daily, weekly, or monthly basis via credit card, wire transfer, or ACH payment. Infinitely Customizable Reduce setup time with customized workflows and automated ad operations at a massive scale TEAM: Early & Long Term MediaMath & HudsonMX Employees. Programmatic marketing pioneers, engineers, and thought leaders with decades of experience New York | London | Los Angeles | San Francisco | Scottsdale | Detroit | Berlin | Bengaluru | São Paulo | Buenos Aires | Querétaro

Average Rating: 4.7/5.0

Total Reviews: 84

How Do G2 Users Rate AdLib DSP?

  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 8.6/10)
  • Cross Channel Capabilities : 9.0/10 (Category avg: 8.3/10)
  • Performance and Reliability: 8.9/10 (Category avg: 8.4/10)
  • Cross-Device Capabilities: 9.0/10 (Category avg: 8.1/10)

Who Is the Company Behind AdLib DSP?

  • Seller: AdLib Media Group
  • Company Website:
  • Year Founded: 2016
  • HQ Location: New York, New York
  • LinkedIn® Page: www.linkedin.com
    30 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Online Media
  • Company Size: 85% Small, 15% Medium

What Do G2 Reviewers Say About AdLib DSP?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of AdLib DSP, appreciating its simplicity and responsive customer support.
  • Users highlight the unmatched customer support of AdLib DSP, making their campaign management experience exceptional.
  • Users find the setup process easy, enabling quick launch of ad campaigns and seamless onboarding experience.
  • Users appreciate the ease of running campaigns on AdLib DSP, benefiting from its intuitive platform and strong support.
  • Users find the helpful staff at AdLib DSP essential for a seamless campaign launch and ongoing support.
Cons
  • Users find it challenging to select audiences due to a lack of guidance on audience segmentation and high subscription costs.
  • Users report delay issues with creative previews and approvals, impacting their experience and productivity.
  • Users find the difficult usability of AdLib DSP challenging, particularly with reporting and audience building functionalities.
  • Users find the subscription fee of AdLib DSP to be quite expensive, especially on limited budgets and fewer campaigns.
  • Users find a lack of clarity in advanced features and audience segmentation, making it challenging for newcomers.

What Are Recent G2 Reviews of AdLib DSP?

What Are G2 Users Discussing About AdLib DSP?

Opera Ads

Opera Ads, the advertising platform by global web innovator Opera, powers advertising with extensive reach, user-centric engagement, and dedicated global support. It fuels monetization and user engagement through a comprehensive suite of products that includes Premium Ad Solutions, offering premium placements specific to Opera browsers, a demand-side platform (DSP) and a supply-side platform (SSP). The platform allows advertisers to leverage a vast audience across various channels, all within a brand-safe environment. By prioritizing trust, Opera Ads ensures impactful and transparent advertising experiences. Learn more at http://opera.com/ads.

Average Rating: 4.0/5.0

Total Reviews: 16

How Do G2 Users Rate Opera Ads?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 8.6/10)
  • Cross Channel Capabilities : 8.3/10 (Category avg: 8.3/10)
  • Performance and Reliability: 8.2/10 (Category avg: 8.4/10)
  • Cross-Device Capabilities: 7.5/10 (Category avg: 8.1/10)

Who Is the Company Behind Opera Ads?

  • Seller: Opera
  • Year Founded: 1995
  • HQ Location: Oslo, Norway
  • LinkedIn® Page: www.linkedin.com
    2,453 employees on LinkedIn®
  • Ownership: Opera Limited (NASDAQ: OPRA)
  • Phone: +47 23 69 24 00

Who Uses This Product?

  • Company Size: 63% Small, 25% Medium

What Do G2 Reviewers Say About Opera Ads?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use in Opera Ads, enjoying a simple setup and user-friendly interface for effective campaign management.
  • Users appreciate the effective audience targeting of Opera Ads, leading to genuine results with minimal effort.
  • Users appreciate the easy setup and simplicity of Opera Ads, enabling smooth and effective campaign management.
  • Users appreciate the audience targeting capabilities of Opera Ads, effectively reaching relevant demographics and enhancing campaign results.
  • Users love the simple setup of Opera Ads, enabling easy integration and efficient campaign management.
Cons
  • Users express concerns over the limited audience reach of Opera Ads, impacting campaign visibility and effectiveness.
  • Users find the reporting limited in Opera Ads, wishing for more detailed insights on user behavior and performance.
  • Users find the reporting limited on Opera Ads, wishing for more detailed insights and deeper analytics capabilities.
  • Users express frustration with inaccurate tracking, finding it difficult to monitor and optimize campaign performance effectively.
  • Users note that Opera Ads has inefficient targeting and limited advanced features, hindering deeper campaign optimization.

What Are Recent G2 Reviews of Opera Ads?

Eskimi DSP

Say goodbye to boring advertising. Say hello to brand impact. Eskimi is a global, full-stack, end-to-end creative and media tech platform. It delivers data-driven creatives that capture attention, premium local supply, precise audience targeting, reaching 2.5 billion users, and local relevance. Work with us however you like – run your campaigns on Eskimi DSP or your DSP of choice.

Average Rating: 4.8/5.0

Total Reviews: 101

How Do G2 Users Rate Eskimi DSP?

  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 8.6/10)
  • Cross Channel Capabilities : 9.1/10 (Category avg: 8.3/10)
  • Performance and Reliability: 9.3/10 (Category avg: 8.4/10)
  • Cross-Device Capabilities: 9.0/10 (Category avg: 8.1/10)

Who Is the Company Behind Eskimi DSP?

  • Seller: Eskimi
  • Year Founded: 2006
  • HQ Location: Vilnius, LT
  • LinkedIn® Page: www.linkedin.com
    214 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Food & Beverages
  • Company Size: 62% Small, 24% Medium

What Are Recent G2 Reviews of Eskimi DSP?

What Are G2 Users Discussing About Eskimi DSP?

NT Technology

NT Technology is an independent programmatic advertising platform that helps brands and agencies worldwide connect with audiences across Display, Mobile, Video, Social, and Search. With transparent reporting, custom targeting, and creative capabilities powered by NT Lab — our in-house studio — you get full control over performance. From interactive rich media to AI-enhanced ad formats, NT helps you reach the right audience, in the right place, with the right message. Best for: brands, agencies, and marketers looking for high-impact programmatic solutions with global reach and creative flexibility.

Average Rating: 4.8/5.0

Total Reviews: 22

How Do G2 Users Rate NT Technology?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 8.6/10)
  • Cross Channel Capabilities : 8.8/10 (Category avg: 8.3/10)
  • Performance and Reliability: 9.5/10 (Category avg: 8.4/10)
  • Cross-Device Capabilities: 8.8/10 (Category avg: 8.1/10)

Who Is the Company Behind NT Technology?

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 63% Small, 38% Medium

What Do G2 Reviewers Say About NT Technology?

AI-generated summary from verified user reviews

Pros
  • Users praise the exceptional optimization by NT Technology, enhancing traffic quality and competitive positioning in the market.
  • Users value the exceptional algorithmic optimization that drives high-quality traffic and maintains a competitive market edge.
  • Users value the exceptional optimization efficiency of NT Technology, ensuring high-quality traffic and effective campaign management.
  • Users value the exceptional campaign support and analytics of NT Technology, enhancing market competitiveness and audience insights.
  • Users value the exceptional creativity of NT Technology, enhancing their marketing campaigns through innovative solutions and expert optimization.
Cons
  • Users desire more real-time visualization features on the dashboard for quicker reporting, but responsiveness mitigates issues.
  • Users desire a broader library of features in NT Technology to enhance automated reporting and data visualization.
  • Users desire a broader library of templates to enhance automation and reduce manual reporting effort.
  • Users desire a broader library of reporting templates for better automation and streamlined data visualization in NT Technology.
  • Users experience slow reporting despite responsive support, as real-time visualization features could enhance efficiency.

What Are Recent G2 Reviews of NT Technology?

Criteo Commerce Growth

Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, and CTV. Built on the world’s largest commerce dataset, it predicts what shoppers will buy next and dynamically optimizes every stage of the shopper journey—from audience targeting and predictive bidding to product recommendations and dynamic creative optimization. With seamless cross-channel activation, deep commerce insights, and transparent measurement, Commerce Growth helps marketers drive smarter ad spend, broader reach, and stronger performance—all in one unified platform.

Average Rating: 3.8/5.0

Total Reviews: 218

How Do G2 Users Rate Criteo Commerce Growth?

  • Has the product been a good partner in doing business?: 8.1/10 (Category avg: 8.6/10)
  • Cross Channel Capabilities : 0.0/10 (Category avg: 8.3/10)
  • Performance and Reliability: 7.9/10 (Category avg: 8.4/10)
  • Cross-Device Capabilities: 7.8/10 (Category avg: 8.1/10)

Who Is the Company Behind Criteo Commerce Growth?

  • Seller: Criteo
  • Year Founded: 2005
  • HQ Location: Paris, France
  • LinkedIn® Page: www.linkedin.com
    3,978 employees on LinkedIn®
  • Ownership: NASDAQ:CRTO
  • Total Revenue (USD mm): $2,072

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, Marketing Manager
  • Top Industries: Retail, Marketing and Advertising
  • Company Size: 48% Medium, 41% Small

What Are Recent G2 Reviews of Criteo Commerce Growth?

What Are G2 Users Discussing About Criteo Commerce Growth?

SmartyAds DSP

SmartyAds is a global digital advertising software developer that creates cutting-edge programmatic solutions for digital advertisers, publishers, ad agencies, and enterprises worldwide. Through leadership in machine learning, AI, and real-time bidding algorithms, SmartyAds drives new opportunities and provides a safe, robust, easy-to-use, and future-proof environment for collaboration. SmartyAds places the needs of partners and clients above all, striving to deliver maximum success and yield. The company is dedicated to ensuring continuous compliance with data protection regulations worldwide. By implementing stringent data protection measures, SmartyAds safeguards information and fosters trust and confidence. SmartyAds DSP SmartyAds Demand Side Platform (DSP) is an AI-powered media buying solution that streamlines inventory purchase, ROI generation, and real-time advertising campaign management across all platforms. SmartyAds DSP combines direct media-buying and programmatic approaches to automate advertising campaign execution, ensure cross-channel message delivery, and safeguard every impression within a fraud-free advertising ecosystem. SmartyAds programmatic algorithms connect advertisers, brands, and agencies with global premium publishers and SSPs. The platform supports cutting-edge advertising formats, including CTV, playable ads, and all standard IAB formats. With a strong commitment to prioritizing the needs of partners and clients, SmartyAds DSP ensures optimal performance and maximizes the return on investment for all stakeholders involved.

Average Rating: 4.5/5.0

Total Reviews: 22

How Do G2 Users Rate SmartyAds DSP?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 8.6/10)
  • Cross Channel Capabilities : 7.5/10 (Category avg: 8.3/10)
  • Performance and Reliability: 8.9/10 (Category avg: 8.4/10)
  • Cross-Device Capabilities: 8.6/10 (Category avg: 8.1/10)

Who Is the Company Behind SmartyAds DSP?

  • Seller: SmartyAds
  • Year Founded: 2013
  • HQ Location: Wilmington, US
  • LinkedIn® Page: www.linkedin.com
    73 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 78% Small, 13% Medium

What Do G2 Reviewers Say About SmartyAds DSP?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use in SmartyAds DSP, facilitating smooth campaign setup and management.
  • Users find the easy setup of SmartyAds DSP beneficial for smooth campaign initiation and management.
  • Users find setup ease to be a significant advantage, appreciating the straightforward onboarding process for campaigns.
  • Users praise the easy campaign management of SmartyAds DSP, highlighting its user-friendly setup and reporting features.
  • Users value the responsive customer support from SmartyAds DSP, highlighting effective communication and helpful assistance.
Cons
  • Users are frustrated by the delay in the approval of creatives which hampers their advertising efficiency.
  • Users note that the ad review delays can be frustrating, often taking 10-15 minutes for approval.
  • Users are frustrated with the delay in creative approval, which hampers their campaign execution and efficiency.
  • Users often face delay issues in the approval process of creatives, impacting their project timelines.
  • Users experience delivery issues, as new creatives often take 10-15 minutes for review, causing delays in campaigns.

What Are Recent G2 Reviews of SmartyAds DSP?

What Are G2 Users Discussing About SmartyAds DSP?

Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated