# Vistar Media Reviews **Vendor:** Vistar Media **Category:** [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising) **Average Rating:** 4.5/5.0 **Total Reviews:** 17 ## About Vistar Media Vistar Media is the home of out-of-home – providing brands, marketers and media owners with the world’s first truly intelligent platform for buying and selling OOH. Vistar hosts the world’s most extensive digital out-of-home inventory globally, offering the scale, data and expertise that allow brands to capture a better kind of attention. With a full suite of platforms to choose from – demand-side platform, supply-side platform, ad server and Cortex CMS system – Vistar has built the world’s largest marketplace for OOH transactions. Headquartered in New York, Vistar has a presence in more than 20 countries, working with hundreds of brand marketers and media owner networks to power an OOH that’s both timeless and future-proof. DSP: Vistar’s DSP connects marketers to the largest network of ad space in DOOH. Built to power a programmatic DOOH ecosystem when Vistar first launched, today it’s used by marketers to plan campaigns that leverage hyper-contextual storytelling to capture a better kind of attention. SSP: Vistar’s SSP brings automation to physical ad space in order to make DOOH bidding and buying more efficient to marketers at scale. DOOH thrives on breadth and the ability to make a campaign part of the physical world; with Vistar, brands and organizations can focus on generating moments of serendipity and discovery that don’t just create a positive impression, but genuinely lead to action. Ad Server: The Vistar ad server integrates loop-based and programmatic campaigns so media owners choreography inventory with one smart management platform for OOH. The ad server is engineered for media owners who are looking for a single solution to automate manual tasks and increase inventory value, so more marketers can take advantage of the most human channel in advertising. Cortex: Cortex is designed as an intuitive CMS for the world of digital out-of-home. It’s a highly flexible tool for remote deployment, troubleshooting, performance alerts and app development. In an industry that is constantly innovating and improving, media owners need solutions engineered to help them provide new and seamless opportunities for marketers. ## Vistar Media Pros & Cons **What users like:** - Users value the **exceptional customer support** from Vistar Media, emphasizing responsiveness and helpful assistance during interactions. (8 reviews) - Users praise the **ease of use** of Vistar Media, appreciating its seamless implementation and user-friendly features. (7 reviews) - Users value Vistar Media's **a robust audience targeting** capability, enhancing effective marketing strategies across various locations. (3 reviews) - Users value the **easy implementation** of Vistar Media, appreciating its user-friendly setup and supportive customer service. (3 reviews) - Users appreciate the **extensive advertising customization** options in Vistar Media, enhancing campaign targeting and effectiveness. (2 reviews) - Client Acquisition (2 reviews) - Features (2 reviews) - Speed (2 reviews) - Users commend the **exceptional support** and simplicity of interactions with Vistar Media, enhancing their overall experience. (2 reviews) - Account Management (1 reviews) **What users dislike:** - Users find the **complexity** of Vistar Media's tools challenging, particularly with resetting views and unclear reporting metrics. (2 reviews) - Users experience **lagging performance** with Vistar Media, leading to delays in data updates and frustrating interface issues. (2 reviews) - Users find the **dashboard layout and UI** of Vistar Media could use improvements for better usability and performance. (2 reviews) - Users note **limited creativity** options, desiring more flexible ways to manage and customize creatives in Vistar Media. (2 reviews) - Users face frustrating **rebooting issues** with Vistar Media's planning tool resetting upon view changes, disrupting their workflow. (2 reviews) - Update Issues (2 reviews) - Users find **ad restrictions** limiting, requiring external help for dynamic ads unlike competitors with built-in solutions. (1 reviews) - Users find the lack of **customizable creative weighting** in Vistar Media to be a significant limitation in functionality. (1 reviews) - Dashboard Issues (1 reviews) - Delay Issues (1 reviews) ## Vistar Media Reviews ### 1. Smart and Data-Driven Ad Solutions from Vistar Media **Rating:** 4.0/5.0 stars **Reviewed by:** Balaji H. | Procurement Operations Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2025 **What do you like best about Vistar Media?** They have built a very large network of screens (both indoor and outdoor, retail, transit, etc.), across many media owners. This gives marketers a lot of choice in where to reach audiences, in varied physical context and They offer more robust metrics: footfall studies, lift in store visits, awareness, etc. So, advertisers can actually see whether their DOOH spend is working. **What do you dislike about Vistar Media?** The planning tool resetting views when you change perspective or after certain adjustments has also been flagged by users and Some reviews mention that reporting metrics aren’t always very clear, or that data updates are delayed, reducing the ability to do real-time optimization. **What problems is Vistar Media solving and how is that benefiting you?** Limited targeting & personalization Older OOH couldn’t adjust messages dynamically or target audiences in real time based on triggers like traffic, weather, footfall, mobility, or demographics and Unpredictability in real-time performance Without automation, adverts may run at times or on screens that don’t deliver; there’s less ability to shift resources dynamically if part of a campaign is underperforming. ### 2. Great tool for any company beginning with OOH for their clients and want top class assistance **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** October 12, 2025 **What do you like best about Vistar Media?** We just started using Vistar's services to facilitate our first client who wanted to do OOH. They have not only given us excellent services but quite literally walked us through the entire process making it even smoother for our clients. They are quick, creative and attentive to all asks from us and our client and we appreciate their top tier service the most. **What do you dislike about Vistar Media?** I dont think our team has come across anything to dislike, but there is scope for improvement in the dashboard to make it more easy, intuitive and clean to use. But that is just my preference. **What problems is Vistar Media solving and how is that benefiting you?** We are primarly a social first agency but one of our clients wanted to experiment with digital OOH, after looking for multiple partners in the industry we finalized Vistar because they are cost competent, give you detailed data analytics and a very good inventory. This reduced our internal resource's time in otherwise receiving, cleaning and analyzing data that most local companies make us do. In addition to this, they provide lift studies, something very crucial to measure success. It is also an easy platform to use with a dedicated team workign with us to bring success to our client. ### 3. Vistar is the best! **Rating:** 5.0/5.0 stars **Reviewed by:** Noah R. | Associate Media Director, Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2025 **What do you like best about Vistar Media?** Vistar is a great product which makes programmatic DOOH buying seamless. Beyond that, the customer service is exceptional - I know our reps have my back whether it's late, last second, a weekend, or all of the above! Every time I have a problem, they help me find a solution. I couldn't ask for a better DOOH partner. **What do you dislike about Vistar Media?** N/A! My experience with Vistar has been excellent. **What problems is Vistar Media solving and how is that benefiting you?** Vistar is a one stop shop to plan my campaigns, execute, manage inventory, and discover new placements. I use Vistar's DSP to launch DOOH campaigns. ### 4. True definition of partnership with VISTAR **Rating:** 5.0/5.0 stars **Reviewed by:** Faryn B. | Vice President, Enterprise (> 1000 emp.) **Reviewed Date:** July 28, 2025 **What do you like best about Vistar Media?** VISTAR truly understands not only our clients needs but also our agency needs. They feel like a true extension of our team and help us achieve business goals. They are fast to find solutions and are always willing to go the extra mile! **What do you dislike about Vistar Media?** I dont have any downsides when working with Vistar. I think they do a great job understanding out business and our needs. I think the only thing that could help would be having more great people working on the business! **What problems is Vistar Media solving and how is that benefiting you?** DOOH buying is ALOT easier in the VISTAR DSP. The way its built is easy to use and the team know the product very well! ### 5. Responsive support, platform easy to navigate, reporting is clear, collaborative partners **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 17, 2025 **What do you like best about Vistar Media?** The people! Vistar's team is always so collaborative, responsive, and courteous. It truly feels like the partnership goes both ways. **What do you dislike about Vistar Media?** I feel like this is more on me, but would love more opportunity / visibility into big upcoming campaigns to collab on how to get a bugger piece of the pie (reduced CPMs, etc). **What problems is Vistar Media solving and how is that benefiting you?** Vistar consolidates our programmatic avails across SSPs, and is also (by far) the easiest platform to use / generates the most revenue for your business. ### 6. Great business partner! **Rating:** 4.0/5.0 stars **Reviewed by:** Matt C. | Creative Director, Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2024 **What do you like best about Vistar Media?** Vistar has been great with listening to our concerns and issues and actively trying the remedy any situations. They have also taken our input into consideration when looking for ways to improve their platform for our specific use. Response time is fairly quick. **What do you dislike about Vistar Media?** Our clients still like to do primarily loop based scheduling and their system wasn't really set up to make that very easy. We've been working with them tho, and that side of their scheduling software has come a long way. We've also had to work with an outside company to create dynamic ads such as countdowns or RSS feeds. Other companies we've worked with have had builders for simple dynamic content. **What problems is Vistar Media solving and how is that benefiting you?** We've worked with them closely to improve the day to day workflow of the software. ### 7. International Outdoor Scheduling team **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2024 **What do you like best about Vistar Media?** Vistar is very user friendly and have a nice user interface. We use the software for all our scheduling needs. I enjoy the fact that if we are in need of help the customer support is really friendly and helpful! I also like that we are asked frequently what feture we would like to see implimented or spruced up and how we plan to use the features! **What do you dislike about Vistar Media?** I think vistar is getting alot better over the years but I do think there is room for improvement and it may just because of how we use the software. I would like to see a way to add percentage weights for mutiple creatives for example: if a client has 3 creatives and wants one to run creative one at 50% and creative 2 and creative 3 at 25% it would be nice to not have to add 2 of creative 1 and 1 of each of creative 2 and 3 in order to make the percentages correct. If there was a way to select a creative and copy it wouldnt be as bad but there isnt an option atm for that **What problems is Vistar Media solving and how is that benefiting you?** It is great for scheduling our digital billboards! ### 8. Reliable and efficient, making every interaction smooth and productive. **Rating:** 5.0/5.0 stars **Reviewed by:** Danny G. | Director, Digital Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** November 01, 2024 **What do you like best about Vistar Media?** The support, and simplicity of every interaction. During every outreach, regardless of our questions, we have received the utmost help and explanation to not only resolve any issue at hand but also understand what was going on. **What do you dislike about Vistar Media?** After using the Vistar Media platform for quite some time, you'll begin to set expectations for other platforms, such as wishing you could pull reports as easily as you can within Vistar. I’ve found Vistar’s reporting capabilities and intuitive interface to be particularly valuable, and it would be great to see similar features elsewhere. **What problems is Vistar Media solving and how is that benefiting you?** Vistar Media is funneling a lot of our attention and focus to a single platform. With the amount of data and information that can easily anchor your days down, having a partner like Vistar Media facilitate the reporting, inventory management, as well as the ad serving responsibilities is incredibly helpful. ### 9. Best platform for digital out of home **Rating:** 5.0/5.0 stars **Reviewed by:** David K. | Director- Performance Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** January 18, 2025 **What do you like best about Vistar Media?** Very, very easy to use. I have used many platforms for programmatic advertising and Vistar is created for just Dooh. **What do you dislike about Vistar Media?** The planning tool resets every time you change your view. **What problems is Vistar Media solving and how is that benefiting you?** Running programming DOOH with a brand lift study. ### 10. Expand media review **Rating:** 4.0/5.0 stars **Reviewed by:** Pranav J. | Market Research Intern, Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2024 **What do you like best about Vistar Media?** The team at Vistar was very helpful, and the ease of use and implementation in the work was notable. It was especially helpful that the feature to target the right ads makes it easy to integrate the ads accordingly. **What do you dislike about Vistar Media?** I think the user interface needs to be changed, and it was laggy at times. **What problems is Vistar Media solving and how is that benefiting you?** It helped me in the issue of advertising with automation, resulting in high traffic with fewer problems now. ### 11. Director of Operations **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Renewables & Environment | Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2024 **What do you like best about Vistar Media?** Vistar's customer support for end to end implementation and ongoing support has been hands on, quick, and helpful **What do you dislike about Vistar Media?** Implementation was manual and took a long time to do for our existing network. **What problems is Vistar Media solving and how is that benefiting you?** Our company is working to accelerate our assets in market and Vistar has provided us quicker ways of work - easy to bulk register, update, and monitor screens. ### 12. Best Platform for App Marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Ayushi g. | Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 11, 2024 **What do you like best about Vistar Media?** I like its data driven techniques to target specific audience and locations.User friendly interface to setup and make integration. Easy to use and great customer support. **What do you dislike about Vistar Media?** Some times it take time in testing the integration. **What problems is Vistar Media solving and how is that benefiting you?** Best place to buy traffic for my campaigns ### 13. Best Programming Advertising platform **Rating:** 5.0/5.0 stars **Reviewed by:** Mohammad J. | Data engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2024 **What do you like best about Vistar Media?** I love It's data driven techniques to target specific audiences and locations similar to othet digital platforms works. **What do you dislike about Vistar Media?** In some smaller markets or region the available inventory might be limited. **What problems is Vistar Media solving and how is that benefiting you?** It allows for seamless integration with other marketing and analytics platforms. ### 14. Vistar has been an amazing tool for my company and communication has always been prompt and friendly **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 31, 2024 **What do you like best about Vistar Media?** Vistar adserving is very user friendly and customer support has been great. **What do you dislike about Vistar Media?** I would like to see an update in reporting making it easier to use and more report categories. **What problems is Vistar Media solving and how is that benefiting you?** Vistar provided us with a lot more customizable platform when controling our venues around the country. ### 15. Simple to use and implement. **Rating:** 5.0/5.0 stars **Reviewed by:** Himanshu D. | student ambassador, Mid-Market (51-1000 emp.) **Reviewed Date:** July 26, 2022 **What do you like best about Vistar Media?** it's helpful to have a simple search feature to find the exact graphic you're looking for. You may also find it useful to have a feature that makes the image pop out and easier to see (or enlarge the entire UI graphic) when you hover your mouse over the image. **What do you dislike about Vistar Media?** This software is a great option if you only use traditional advertising platforms . **What problems is Vistar Media solving and how is that benefiting you?** I'm using Vistar Media to win additional customers related to e-commerce. Integrating website pixels with vistar media creates a powerful list of relevant audiences, which fall into categories such as high intent, application viewer, and cart abandoner. ### 16. Know sales team **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.) **Reviewed Date:** July 28, 2022 **What do you like best about Vistar Media?** The people. Head of sales is really smart and always has advice. **What do you dislike about Vistar Media?** Nothing all good people. I haven't used the product but spoke with them. **What problems is Vistar Media solving and how is that benefiting you?** More accurate targeting ### 17. Very effective platform to reach target audience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 12, 2016 **What do you like best about Vistar Media?** very effective, reps make it easy to communicate and understand the process **What do you dislike about Vistar Media?** Can be expensive if you are rolling out a small campaign **What problems is Vistar Media solving and how is that benefiting you?** retargeting, driving traffic in-store. More likely to hit target audience with vistar with the cross between OOH and digital ## Vistar Media Discussions - [What is Vistar Media used for?](https://www.g2.com/discussions/what-is-vistar-media-used-for) - [View Vistar Media pricing details and edition comparison](https://www.g2.com/products/vistar-media/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-16+18%3A26%3A09+-0500&secure%5Bsession_id%5D=d9d71360-4d22-4254-9411-bf6333e92279&secure%5Btoken%5D=2199f4c7fb21de6cee1a36bffad1115e8363cc08f36fad03a944e27e8e9febf8&format=llm_user) ## Vistar Media Integrations - [DeepIntent](https://www.g2.com/products/deepintent/reviews) - [Salesforce Marketing Cloud Intelligence (formerly Datorama)](https://www.g2.com/products/salesforce-marketing-cloud-intelligence-formerly-datorama/reviews) - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) ## Vistar Media Features **Platform Basics** - Remotely Content Management - Content Scheduling - Multi-User Access **Platform Basics** - Ad Serving Rules - Sponsored Product Listing Ads - Banner Ads - Display Ads **Ad Serving & Management - Publisher Ad Server** - Real-Time Bidding (RTB) Support - Ad Delivery Optimization & Management - Ad Inventory Management - Dynamic Ad Placement - Ad Tag Management **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Supply Side Platform (SSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform Content** - Media Formats - Media Editor **Platform Data** - Reporting Performance Metrics - Data Filtering - Reporting Dashboards **Targeting & Personalization - Publisher Ad Server** - Geo-Targeting - A/B Testing for Ads - Multi-Device & Cross-Platform Delivery - Audience Targeting - Frequency Capping - Contextual Targeting **Platform Interoperability** - Hardware **Platform Additional Functionality** - Offline Ads - Video Ads - Team Collaboration - Integrations **Monetization & Reporting - Publisher Ad Server** - Header Bidding Support - Ad Revenue Share & Payout Management - Revenue Forecasting - Performance & Engagement Analytics **SSP Functionality ** - SSP Functionality **Platform Additional Functionality** - Screen Grouping - Asset Management Integration - Network Reporting **Agentic AI - Publisher Ad Server** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Retail Media Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Digital Signage** - Cross-system Integration **SSP** - Ad Unit Availability - Impression Targeting - Floor Price - Advertiser Restrictions - Bid Reporting **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Budget Pacing - Creative Optimization **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Demand Side Platforms** - Estimate and Projections **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Vistar Media Alternatives - [Marin Software](https://www.g2.com/products/marin-software/reviews) - 3.8/5.0 (442 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (754 reviews) - [Zoom Workplace](https://www.g2.com/products/zoom-workplace/reviews) - 4.5/5.0 (53,399 reviews)