--- title: Vistar Media Reviews meta_title: 'Vistar Media Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 17 reviews by the users' company size, role or industry to find out how Vistar Media works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 17 scale: '5' date_modified: '2026-10-17' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech ---

Vistar Media Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users praise the ease of use of Vistar Media, highlighting its intuitive interface and strong customer support. (5 mentions)
Users appreciate the extensive audience targeting capabilities of Vistar Media, enhancing marketing effectiveness through data-driven strategies. (3 mentions)
Users praise the exceptional customer support of Vistar Media, ensuring seamless service and quick problem resolution. (3 mentions)
Users value the flexibility of advertising customization with Vistar Media, enhancing targeted outreach and effectiveness. (2 mentions)
Users appreciate the easy implementation of Vistar Media, noting its user-friendly interface and helpful customer support. (2 mentions)
Users experience lagging performance, particularly with the interface and delayed data updates impacting real-time optimization. (2 mentions)
Users note layout issues with Vistar Media's dashboard, indicating a need for a more intuitive and responsive design. (2 mentions)
Users find Vistar Media has limited creativity options, hindering their ability to efficiently manage multiple creatives. (2 mentions)
Users face challenges with ad restrictions, often needing external solutions for dynamic ad creation that aren't built-in. (1 mentions)
Users find that the app functionality lacks flexibility, particularly in managing creative weights efficiently. (1 mentions)

5 Pros or Advantages of Vistar Media

5 Cons or Disadvantages of Vistar Media

Vistar Media Reviews (17)

Reviews

Vistar Media Reviews (17)

4.5
17 reviews
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Balaji H.
BH
Balaji H.
Procurement Operations Associate
Mid-Market (51-1000 emp.)
"Smart and Data-Driven Ad Solutions from Vistar Media"
4/5
What do you like best about Vistar Media?

They have built a very large network of screens (both indoor and outdoor, retail, transit, etc.), across many media owners. This gives marketers a lot of choice in where to reach audiences, in varied physical context and They offer more robust metrics: footfall studies, lift in store visits, awareness, etc. So, advertisers can actually see whether their DOOH spend is working. Review collected by and hosted on G2.com.

What do you dislike about Vistar Media?

The planning tool resetting views when you change perspective or after certain adjustments has also been flagged by users and Some reviews mention that reporting metrics aren’t always very clear, or that data updates are delayed, reducing the ability to do real-time optimization. Review collected by and hosted on G2.com.

Verified User in Retail
AR
Verified User in Retail
Mid-Market (51-1000 emp.)
"Great tool for any company beginning with OOH for their clients and want top class assistance"
4/5
What do you like best about Vistar Media?

We just started using Vistar's services to facilitate our first client who wanted to do OOH. They have not only given us excellent services but quite literally walked us through the entire process making it even smoother for our clients. They are quick, creative and attentive to all asks from us and our client and we appreciate their top tier service the most. Review collected by and hosted on G2.com.

What do you dislike about Vistar Media?

I dont think our team has come across anything to dislike, but there is scope for improvement in the dashboard to make it more easy, intuitive and clean to use. But that is just my preference. Review collected by and hosted on G2.com.

Noah R.
NR
Noah R.
Associate Media Director
Mid-Market (51-1000 emp.)
"Vistar is the best!"
5/5
What do you like best about Vistar Media?

Vistar is a great product which makes programmatic DOOH buying seamless. Beyond that, the customer service is exceptional - I know our reps have my back whether it's late, last second, a weekend, or all of the above! Every time I have a problem, they help me find a solution. I couldn't ask for a better DOOH partner. Review collected by and hosted on G2.com.

What do you dislike about Vistar Media?

N/A! My experience with Vistar has been excellent. Review collected by and hosted on G2.com.

Faryn B.
FB
Faryn B.
Vice President
Enterprise (> 1000 emp.)
"True definition of partnership with VISTAR"
5/5
What do you like best about Vistar Media?

VISTAR truly understands not only our clients needs but also our agency needs. They feel like a true extension of our team and help us achieve business goals. They are fast to find solutions and are always willing to go the extra mile! Review collected by and hosted on G2.com.

What do you dislike about Vistar Media?

I dont have any downsides when working with Vistar. I think they do a great job understanding out business and our needs. I think the only thing that could help would be having more great people working on the business! Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Responsive support, platform easy to navigate, reporting is clear, collaborative partners"
5/5
What do you like best about Vistar Media?

The people! Vistar's team is always so collaborative, responsive, and courteous. It truly feels like the partnership goes both ways. Review collected by and hosted on G2.com.

What do you dislike about Vistar Media?

I feel like this is more on me, but would love more opportunity / visibility into big upcoming campaigns to collab on how to get a bugger piece of the pie (reduced CPMs, etc). Review collected by and hosted on G2.com.

Matt C.
MC
Matt C.
Creative Director
Small-Business (50 or fewer emp.)
"Great business partner!"
4/5
What do you like best about Vistar Media?

Vistar has been great with listening to our concerns and issues and actively trying the remedy any situations. They have also taken our input into consideration when looking for ways to improve their platform for our specific use.

Response time is fairly quick. Review collected by and hosted on G2.com.

What do you dislike about Vistar Media?

Our clients still like to do primarily loop based scheduling and their system wasn't really set up to make that very easy. We've been working with them tho, and that side of their scheduling software has come a long way.

We've also had to work with an outside company to create dynamic ads such as countdowns or RSS feeds. Other companies we've worked with have had builders for simple dynamic content. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"International Outdoor Scheduling team"
4/5
What do you like best about Vistar Media?

Vistar is very user friendly and has a nice user interface. We use the software for all our scheduling needs. I enjoy the fact that if we are in need of help, the customer support is really friendly and helpful! I also like that we are frequently asked what feature we would like to see implemented or improved and how we plan to use the features! Review collected by and hosted on G2.com.

What do you dislike about Vistar Media?

I think Vistar is getting a lot better over the years, but I do think there is room for improvement, and it may just be because of how we use the software. I would like to see a way to add percentage weights for multiple creatives. For example, if a client has 3 creatives and wants one to run creative one at 50% and creative 2 and creative 3 at 25%, it would be nice not to have to add 2 of creative 1 and 1 of each of creative 2 and 3 to make the percentages correct. If there was a way to select a creative and copy it, it wouldn't be as bad, but there isn't an option for that at the moment. Review collected by and hosted on G2.com.

DG
Danny G.
Director, Digital Operations
Small-Business (50 or fewer emp.)
"Reliable and efficient, making every interaction smooth and productive."
5/5
What do you like best about Vistar Media?

The support, and simplicity of every interaction. During every outreach, regardless of our questions, we have received the utmost help and explanation to not only resolve any issue at hand but also understand what was going on. Review collected by and hosted on G2.com.

What do you dislike about Vistar Media?

After using the Vistar Media platform for quite some time, you'll begin to set expectations for other platforms, such as wishing you could pull reports as easily as you can within Vistar. I’ve found Vistar’s reporting capabilities and intuitive interface to be particularly valuable, and it would be great to see similar features elsewhere. Review collected by and hosted on G2.com.

David K.
DK
David K.
Director- Performance Advertising
Small-Business (50 or fewer emp.)
"Best platform for digital out of home"
5/5
What do you like best about Vistar Media?

Very, very easy to use. I have used many platforms for programmatic advertising and Vistar is created for just Dooh. Review collected by and hosted on G2.com.

What do you dislike about Vistar Media?

The planning tool resets every time you change your view. Review collected by and hosted on G2.com.

Pranav J.
PJ
Pranav J.
Research Associate
Research
Small-Business (50 or fewer emp.)
"Expand media review"
4/5
What do you like best about Vistar Media?

The team at Vistar was very helpful, and the ease of use and implementation in the work was notable. It was especially helpful that the feature to target the right ads makes it easy to integrate the ads accordingly. Review collected by and hosted on G2.com.

What do you dislike about Vistar Media?

I think the user interface needs to be changed, and it was laggy at times. Review collected by and hosted on G2.com.