Best Demand Side Platform (DSP) with Contextual Targeting Capabilities

Benefits of Demand Side Platform (DSP) with Contextual Targeting capabilities include: Able to match the marketer's ad with specific content on a site or page.
Below are the top-rated Demand Side Platform (DSP) with Contextual Targeting capabilities, as verified by G2’s Research team. Real users have identified Contextual Targeting as an important function of Demand Side Platform (DSP). Compare different products that offer this feature so you can decide which is best for your business needs.
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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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8 Listings in Demand Side Platform (DSP) Available
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StackAdapt

(867)4.7 out of 5
1st Easiest To Use in Demand Side Platform (DSP) software
View top Consulting Services for StackAdapt
OverviewPros and Cons
Product Description

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAd

Users: Digital Marketing Manager, Digital Strategist · Industries: Marketing and Advertising, Financial Services · Market Segment: 63% Small-Business, 31% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Customer Support, Team Helpfulness, Helpful, Features
ConsReporting Limitations, Poor Reporting, Reporting Issues, Limited Reporting, Budget Management
User SatisfactionSeller Details
StackAdapt features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 8.6
9.4
Cross Channel Capabilities
Average: 8.3
9.3
Performance and Reliability
Average: 8.4
9.2
Cross-Device Capabilities
Average: 8.1
Seller Details
Year Founded
2014
HQ Location
Ontario
Company Website
https://www.stackadapt.com
Twitter
@StackAdapt
LinkedIn® Page
https://www.linkedin.com/company/5045143/

The Trade Desk

(157)4.4 out of 5
Entry Level Price:Contact Us
10th Easiest To Use in Demand Side Platform (DSP) software
View top Consulting Services for The Trade Desk
OverviewPros and Cons
Product Description

The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global

Users: Account Manager · Industries: Marketing and Advertising, Retail · Market Segment: 43% Mid-Market, 29% Small-Business
Pros and ConsUser Satisfaction
ProsFeatures, Ease of Use, Audience Targeting, Customer Support, Targeting
ConsLearning Curve, Expensive, Complexity, Learning Difficulty, Training Difficulty
User SatisfactionSeller Details
The Trade Desk features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 8.6
8.5
Cross Channel Capabilities
Average: 8.3
8.4
Performance and Reliability
Average: 8.4
8.5
Cross-Device Capabilities
Average: 8.1
Seller Details
Year Founded
2009
HQ Location
Ventura, CA
Company Website
https://www.thetradedesk.com
Twitter
@TheTradeDesk
LinkedIn® Page
https://www.linkedin.com/company/892001/
Ownership
NASDAQ: TTD
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Simpli.fi

(148)4.5 out of 5
Entry Level Price:Contact Us
3rd Easiest To Use in Demand Side Platform (DSP) software
OverviewPros and Cons
Product Description

Simpli.fi provides marketing technology, solutions, and workflow automation that help advertisers and agencies plan, activate, and measure highly targeted advertising campaigns. Our platform powers om

Users: Account Manager · Industries: Marketing and Advertising, Broadcast Media · Market Segment: 57% Small-Business, 34% Mid-Market
Pros and ConsUser Satisfaction
ProsCustomer Support, Ease of Use, Helpful, Campaigns, Team Helpfulness
ConsDashboard Issues, Expensive, Campaign Management, Complex Setup, Extra Fees
User SatisfactionSeller Details
Simpli.fi features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 8.6
9.0
Cross Channel Capabilities
Average: 8.3
8.8
Performance and Reliability
Average: 8.4
8.6
Cross-Device Capabilities
Average: 8.1
Seller Details
Year Founded
2010
HQ Location
Fort Worth, TX
Company Website
https://www.simpli.fi/
Twitter
@simpli_fi
LinkedIn® Page
https://www.linkedin.com/company/801567/

Basis

(287)4.5 out of 5
11th Easiest To Use in Demand Side Platform (DSP) software
View top Consulting Services for Basis
OverviewPros and Cons
Product Description

Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated

Users: Digital Marketing Manager, Digital Media Planner · Industries: Marketing and Advertising, Newspapers · Market Segment: 64% Small-Business, 28% Mid-Market
Pros and ConsUser Satisfaction
ProsAccount Management, Ease of Use, Features, Helpful, Insights
ConsPoor Usability, Complex User Interface, Not User-Friendly, Poor Reporting, Reporting Issues
User SatisfactionSeller Details
Basis features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 8.6
8.6
Cross Channel Capabilities
Average: 8.3
8.6
Performance and Reliability
Average: 8.4
8.6
Cross-Device Capabilities
Average: 8.1
Seller Details
Year Founded
2001
HQ Location
Chicago, IL
Company Website
https://basis.com
Twitter
@basisglobaltech
LinkedIn® Page
https://www.linkedin.com/company/basis-technologies

Roku OneView (formerly Dataxu)

(86)3.8 out of 5
OverviewUser Satisfaction
Product Description

A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to

Industries: Marketing and Advertising, Hospital & Health Care · Market Segment: 41% Mid-Market, 31% Small-Business
User SatisfactionSeller Details
Roku OneView (formerly Dataxu) features and usability ratings that predict user satisfaction
8.1
Has the product been a good partner in doing business?
Average: 8.6
5.0
Cross Channel Capabilities
Average: 8.3
8.0
Performance and Reliability
Average: 8.4
8.0
Cross-Device Capabilities
Average: 8.1
Seller Details
Year Founded
2002
HQ Location
San Jose, CA
Company Website
https://advertising.roku.com/
Twitter
@Roku
LinkedIn® Page
https://www.linkedin.com/company/50076/
Ownership
NASDAQ:ROKU

Gold Lasso

(16)4.8 out of 5
Entry Level Price:Free
2nd Easiest To Use in Demand Side Platform (DSP) software
OverviewUser Satisfaction
Product Description

Gold Lasso is a free email service provider exclusively for media companies helping them monetize their email assets with native advertising and email newsletter automation.

Industries: Marketing and Advertising · Market Segment: 38% Mid-Market, 31% Small-Business
User SatisfactionSeller Details
Gold Lasso features and usability ratings that predict user satisfaction
10.0
Has the product been a good partner in doing business?
Average: 8.6
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Year Founded
2002
HQ Location
Gaithersburg, MD
Company Website
https://www.goldlasso.com
Twitter
@GoldLasso
LinkedIn® Page
https://www.linkedin.com/company/143873/

Amobee

(51)3.8 out of 5
OverviewUser Satisfaction
Product Description

Finally, there’s a platform that understands how people consume content today. A platform that understands that as people move across screens, advertisers and broadcasters need to adapt instantly. On

Industries: Marketing and Advertising · Market Segment: 55% Enterprise, 35% Mid-Market
User SatisfactionSeller Details
Amobee features and usability ratings that predict user satisfaction
7.9
Has the product been a good partner in doing business?
Average: 8.6
8.3
Cross Channel Capabilities
Average: 8.3
7.9
Performance and Reliability
Average: 8.4
7.5
Cross-Device Capabilities
Average: 8.1
Seller Details
Year Founded
2005
HQ Location
Redwood City, CA
Company Website
https://www.amobee.com
Twitter
@amobee
LinkedIn® Page
https://www.linkedin.com/company/167080/

Choozle

(211)4.2 out of 5
Entry Level Price:Contact Us
OverviewPros and Cons
Product Description

Choozle – Digital Advertising Made Easy® offers a powerful platform and expert services for omnichannel digital advertising across programmatic, search, and social. Marketers can run data-driven campa

Users: Digital Marketing Manager, CEO · Industries: Marketing and Advertising, Financial Services · Market Segment: 73% Small-Business, 21% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Team Helpfulness, Analytics, Analytics Insights, Audience Analysis
ConsInsufficient Training, Time Management Issues, Account Issues, Account Management Issues, Campaign Management
User SatisfactionSeller Details
Choozle features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 8.6
8.3
Cross Channel Capabilities
Average: 8.3
8.0
Performance and Reliability
Average: 8.4
8.3
Cross-Device Capabilities
Average: 8.1
Seller Details
Year Founded
2012
HQ Location
Denver, Colorado
Company Website
https://www.choozle.com
Twitter
@choozle
LinkedIn® Page
https://www.linkedin.com/company/2893114/
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