Ad networks connect advertisers with web and app publishers. Ad networks aggregate ad inventory from websites and apps and match it with advertiser demand to facilitate the digital advertising buying process. This gives advertisers a one-stop-shop for potential ad placements and gives publishers an option for monetizing their website. For advertisers, ad networks show them the inventory that is available to buy. For publishers, ad networks package together inventory to be useful to advertisers and yield the highest profit. Ad networks serve as a bridge between advertiser campaign management and publisher ad management software, with both sets of software needing to integrate with ad networks.
To qualify for inclusion in the Ad Network category, a product must:
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