Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all.
Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue.
Key capabilities include:
Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach.
Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM.
Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability.
Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale.
Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance.
By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs.
Average Rating: 4.7/5.0
Total Reviews: 9,417
How Do G2 Users Rate Apollo.io?
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Understanding: 7.5/10 (Category avg: 8.9/10)
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Ease of Use: 9.0/10 (Category avg: 9.2/10)
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Reliability: 9.2/10 (Category avg: 8.8/10)
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Error Learning: 9.2/10 (Category avg: 8.1/10)
Who Is the Company Behind Apollo.io?
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Seller: Apollo.io
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Company Website:
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Year Founded: 2015
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HQ Location: San Francisco, CA
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LinkedIn® Page: www.linkedin.com
1 employees on LinkedIn®
Who Uses This Product?
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Who Uses This: Account Executive, Business Development Manager
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Top Industries: Information Technology and Services, Computer Software
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Company Size: 67% Small, 29% Medium
What Do G2 Reviewers Say About Apollo.io?
AI-generated summary from verified user reviews
Pros
- Users appreciate the ease of use of Apollo.io, enjoying a simple interface that streamlines their workflow.
- Users highlight Apollo.io for its streamlined lead generation, enhancing accessibility and efficiency in sales prospecting.
- Users value the comprehensive database and seamless automation of Apollo.io for efficient prospecting and support.
- Users appreciate the mass automation and personalization features of Apollo.io, significantly enhancing their outreach efficiency.
- Users value the time-saving automation of Apollo.io, streamlining outreach and enhancing overall productivity.
Cons
- Users find the limited CRM integration options frustrating, wishing for more features in the basic plan.
- Users experience inaccurate data on Apollo.io, requiring manual verification and leading to unreliable contact information.
- Users find the learning curve steep and the UI clunky, making effective navigation challenging.
- Users find Apollo.io's limited features restrictive, particularly regarding CRM integrations and sequence allowances in cheaper plans.
- Users experience data inaccuracy with Apollo.io, finding outdated or incorrect contact information hampers effective outreach efforts.
What Are G2 Users Discussing About Apollo.io?
