The flexibility to create what you want and what works best for your needs.

The customization options help me bring together several different parts of our busy lives in one place.

overall applicability to both my (multiple) business and personal projects. It works well for my 'logging' of content and tasks/completions over the week. I have multiple 'update' pages that I feed throughout the week then at the end of the week I clean them up and copy them into an email to share with colleague. The Emojis are actually really nice and helpful for me to identify projects and pages. I manage a single large data base as a Kanban board to capture and manage multiple startups in our investment 'funnel'. And each one has a templated detail page so they are all consistent. The I writing feature is fantastic for summing up my research. Especially as it reads my meeting notes. I can generate investment memos easily and accurately.