First of all I want to note the interface – it’s really convenient and perspicuous, even if you start to use some of the new features, there is no necessity to look in the FAQ section + it’s also possible to customize the platform interface – I've never seen nothing similar in the competing solutions (although, I might have spent less time for working with them than with SE Ranking).
The main usage of the service for me is the keyword rank tracking of my website and analyzing the rankings of the competitors for the same search queries. The settings are very flexible, I do not even know how to enrich them. And again, many thanks to designers and developers for the outlook of displaying both tabular data and graphs. I am not an SE Ranking newbie, but still can’t cease to admire :-)
As for the accuracy of the data in this module, there are also no claims, I re-check some of the rankings manually from time to time, everything is the same in most cases.
In addition to keywords ranking, I use the platform for competitors' backlinks analysis and comparing the results of SE Ranking with Serpstat and Ahrefs data. The data of SE Ranking and Serpstat coincide totally, since it seems that they use the same Majestic database (read about it in one of the blog posts). Yes Ahrefs presents more data, although often these links, like in Serpstat, and SE Ranking, are irrelevant for the moment of checking. Well, looks like none of the services did not come up with an instrument that presents backlinking data with 100% accuracy.
What would I like to add or change? I don’t even know. Despite my scrupulousness and the desire to always use the best product, there is nothing that I would not be happy with. Well, it might be nice to add the opportunity to analyze more than 5 main competitors or would not prevent the possibility of analyzing the same backlinks of competitors with the help of the popular Checktrust right in the service.
I can not but note very flexible payment options. None of the competitors can not boast of this. Taking into account the featured-rich platform, the pricing is very flexible, which is undoubtedly convenient, primarily for small projects. Using Ahrefs for at least $100 per month, you can face the problem, that most of the features are not needed. Serpstat’s basic plan starts from $69, and you can get the same functionality at SE Ranking but for less money. But only if you do not generate hundreds of reports every day.
And the support is also quite good and reacts quickly. If not taking into account one case with my not really significant issue - hey were solving it about a month. But that wasn’t the most important question.
Since the functionality of the platform is very rich, if writing about everything, what I use and what I like, I’ll get a whole treatise. Currently, I use most of the tools.
Good luck SE Ranking, and wish you grateful customers! :-)