WordStream Pricing

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WordStream has not provided pricing information for this product or service. This is common practice for software sellers and service providers. The pricing insights provided here are based on user reviews and are intended to give you an indication of value. Alternatively, contact WordStream to obtain current pricing.

Name	Price	Features
Small-Business	$$$	13% more expensive than the avg. Search Advertising product Read Small-Business Reviews
Mid-Market	$$	0% less expensive than the avg. Search Advertising product Read Mid-Market Reviews
Enterprise	$$$$	26% more expensive than the avg. Search Advertising product Read Enterprise Reviews

Name

Price

Features

Small-Business

$$$

13% more expensive

than the avg. Search Advertising product

Read Small-Business Reviews

Mid-Market

$$

0% less expensive

than the avg. Search Advertising product

Read Mid-Market Reviews

Enterprise

$$$$

26% more expensive

than the avg. Search Advertising product

Read Enterprise Reviews

WordStream pricing & plans

Free Trial is available

Pricing information for WordStream is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase WordStream must be conducted with the seller.

Pricing information was last updated on July 07, 2017

WordStream Alternatives Pricing

The following is a quick overview of editions offered by other Search Advertising Software

Semrush Free	$0	You can use SEMrush with a free account, but the number of features and amount of data will be limited. Position Tracking: 10 keywords, updated daily Site Audit: 100 pages per month Social Media profiles: track 5, post to 2 (schedule 10 posts) On Page SEO Checker: recommendations for 10 keyword units per month Domain & Keyword Analytics: 10 results per report, 10 reports per day Brand Monitoring: historical data - 1 day, track 1 keyword in a project, 1 location, data sources - Web Content Audit: 50 pages to audit Post Tracking: 5 URLs Topic Research: 2 topics SEO Content Template: 1 template, 10 keywords to add SEO Writing Assistant: 1 template Show More
AdStage Report	Starting at $149per month	Plans based on monthly ad spend Unlimited, customizable dashboards Support Center Chat & Email Support Google Sheets Add-On Google Data Studio Connector AskAdStage Slack App Sharable Reports via Email and Weblinks Custom Conversions & Calculated Metrics Show More
Adzooma Adzooma	Free Unlimited ad accounts, unlimited ad spend, unlimited users

Various alternatives pricing & plans

Free Trial is available

Pricing information for the above various WordStream alternatives is supplied by the respective software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase any of these products must be conducted with the seller.

WordStream Pricing-Related Review

UT

User in Transportation/Trucking/Railroad

Small-Business(50 or fewer emp.)

Validated Reviewer

Verified Current User

Review source: Organic

Nov 01, 2017

"I LOVE THIS SOFTWARE, It tells me where to spend my money on Adwords and eliminates poor keyword."

What do you like best?

I like that it best utilizes my AdWords budget to keywords that work for my industry and that are obtaining results. It took what I was spending and distributed it evenly so that my funds were working better for me while also generating reports I was not able to see before. Review collected by and hosted on G2.com.

What do you dislike?

Nothing as of yet, but I will let you know if I find one. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

This software will take the funds your already spending on AdWords and direct them toward the keywords that are working for you while eliminating the ones that aren't all on one easy platform. You can also use it for several different AdWords accounts and still only pay one minimal price. It helped me get a better grasp of my advertising budget which is set at $300 a month. Small business and large companies can both benefit from it. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I like that it best utilizes my AdWords budget to keywords that work for my industry and that are obtaining results. It took what I was spending and distributed it evenly so that my funds were working better for me while also generating reports I was not able to see before. I have stopped wasting money on keywords that are not working for me, whereas before I was incorrectly spending my budget in the wrong places. It also can handle several different accounts because I have several businesses and I only pay one price. Very user friendly platform and I wouldn't change it for the world. Review collected by and hosted on G2.com.

Helpful?

GH

Gerard H

Account Director & Partner

Marketing and Advertising

Small-Business(50 or fewer emp.)

Validated Reviewer

Verified Current User

Review source: Organic

May 31, 2016

"Ok for simple accounts"

What do you like best?

Basic tools to find negative keywords and identify possible adgroup splits. Review collected by and hosted on G2.com.

What do you dislike?

It's cumbersome to use, it takes even longer to load than AdWords itself. In the end, some steps and processes are supposed to be faster (like adgroup splits) but if you're really agile with AdWords and excel, I'm not sure who would win in a head to head race.

It doesn't understand the central keywords of your advertisers. If you sell "bed sheets" it keeps on insisting that you eliminate or separate "sheets" from "bed". The tool that supposedly allows you to tell the robot not to do that doesn't work, because it repeats the recommendation next time.

Wordstream insists that the search queries' language doesn't affect the robot since it is data drive, we have several european clients and we know that is not true. We can tell the recommendations are built around english language structure.

Besides these basic flaws, Wordstream is unable to help you when: conversions are more complex because they involve phonecalls, or you have accounts that work with converted clicks and other with conversions, or you want to optimize through microconversions, or you want to work with ROAS (revenue/cost). It doesn't help you adjust for location, day time or even mobile bidding. It doesnt' help you optimize extensions such as sitelinks or callouts.

Finally, their customer service is extremely poor. They have a very good blog and exterior communication, and they tell you they'll have an account adviser for you who will give you specific recommendations. Working with them nearly 2 months we didn't get a single report or advice. After a request for advanced insight on adwords strategy, we were answered with a predictable template that purposefully misunderstood so that the AM could get rid of the task easily. Upon futher insisitance, we never got an answer. A week later the relationship was severed, even though we still have to pay minimum mandatory subscription for another 4 months. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Simple accounts, sure. With a few campaigns, single term keywords, straight forward conversions and without dependance on other channels like Display, Merchant or YouTube.

Anything more complex, you're better off taking care of your own campaigns or trusting a more advanced tool. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We tried to use it to improve our processes and be more efficient in our Account Manager's time but Wordstream wasn't able to do this. They made us commit to an extended contract, and by the time we realized it's many flaws, we couldn't withdraw.

Also, they charge you full fee for a week's use if you sign up at the end of the month.

Only if you have very simple accounts selling straight forward products (like "guitar classes", not "thai massage teacher" because it will get confused by too many necessary attributes) Wordstream will help you find the negatives and warn you when you can split an adgroup. Be ready to get used to recommendations that you know you shouldn't be put into practice but keep coming back. Review collected by and hosted on G2.com.

Helpful?