Semrush Reviews & Product Details

Low barrier to entry, very user-friendly and easy to pick up if you've used other data reporting tools before. Easy to add new keywords to track and report on over time and I appreciate the competitive tracking on those keywords for market context. Review collected by and hosted on G2.com.

Some of the site health scores are a bit unclear what exactly feeds into the score calculation or what to do about changes in performance. I really like the SERP example links, but they don't always load fully (ie: parts of the SERP are missing). Review collected by and hosted on G2.com.

Semrush is the ultimate SEO tool, I was using Mangools before and it gave me very few features. Semrush, has so many features both SEO keyword related and with keyword review for GEO, AEO, and SEO. The tool is also very easy to use and they even offer customer support training sessions that I have been able to attend. Semrush has been a tool that immediately I implemented into my business to assist my customers, I use this tool daily. I was also able to integrate it into our systems immediately. Review collected by and hosted on G2.com.

As of right now, there are not dislikes I have encountered with SemRush Review collected by and hosted on G2.com.

I like how intuitive Semrush is and the abundance of tools it offers in one place. The keyword research, competitive analysis, and site audit features stand out because they provide clear, actionable recommendations I can implement right away. I also found the initial setup to be very easy. Review collected by and hosted on G2.com.

Some tools can feel overwhelming at first because there are so many options and reports, so there’s a learning curve to getting the most value. Pricing also adds up quickly if you need higher limits or multiple projects, and a few reports can be a bit slow or inconsistent, especially when pulling data for less popular keywords or smaller markets. They also tend to charge separately for almost every additional feature, user, or limit increase, so the total cost can climb much faster than you’d expect. Review collected by and hosted on G2.com.

What I like most about Semrush is that it puts almost everything you need for SEO in one place. I mainly use it for keyword research, competitor analysis, and tracking rankings, and it makes those tasks much easier and faster. The data is clear and actionable, and I like how easy it is to see what competitors are ranking for and where new opportunities are. Even though it’s a powerful tool, the interface is fairly easy to use once you get familiar with it, and the reports are simple to pull and share. Review collected by and hosted on G2.com.

The main downside is the price, which can be a bit high, especially for smaller teams or individuals. Review collected by and hosted on G2.com.

Since bringing our marketing in-house for exceptionalroofing.com, Semrush has become our most vital tool. The Site Audit feature is exceptional; it detects technical issues early enough for us to fix them before they negatively impact our rankings. I also love the forward-thinking AI search optimization tools.

Additionally, the Social Media Dashboard is a massive time-saver. Being able to manage, create, and schedule multiple posts across all our platforms from one central hub has streamlined our workflow significantly. Review collected by and hosted on G2.com.

There isn't much to dislike as the feature set is so robust. However, the workflow for moving content from their writing tools to our blog could be smoother. Currently, when I copy content, I have to paste it into a Notepad/plain text editor first to strip the formatting so it aligns correctly with our website’s CSS. A "paste as plain text" or cleaner export option would be a great quality-of-life update. Review collected by and hosted on G2.com.

I use Semrush for many of my SEO projects, and it's a great all-in-one tool for keyword tracking, site audits, keyword research, backlink analysis, and competitor analysis. I get clear insights into technical issues on my websites that other tools like Google Search Console or Screaming Frog can't recognize. My most liked features are Position Tracking and the SEO Writing Assistant. Position Tracking provides a clear understanding of where my keywords are ranking, with an accurate overview of results and rankings. Review collected by and hosted on G2.com.

Sometimes AI overview results are not so accurate, especially when it comes to rankings. Keywords that are ranking in top positions manually sometimes don't get reflected accurately in the AI overview. The AI overview algorithm needs improvement. Also, the initial setup was a little tricky, particularly when tagging keywords based on their category and intent. Review collected by and hosted on G2.com.

What I like best about Semrush is how much I can do in one place. I use it constantly for keyword research, competitor analysis, SEO performance monitoring, content optimization and strategy, and it makes it easy to move from research to action without jumping between tools. Now that there's also a connector within ChatGPT, working with Semrush data becomes even more accessible and easier, allowing me to leverage more data more strategically, and provide more value and better insights to my clients Review collected by and hosted on G2.com.

Funny eoungh, the "comprehensiveness" of Semrush can sometimes feel confusing and overwhelming. There are so many tools and reports that it takes time to figure out which ones are actually relevant for my goals, and I sometimes think I don't even fully utilize everything the software has to offer. Review collected by and hosted on G2.com.

Currently, our company uses SEMRush primarily for local listings management—a feature that represents just a fraction of SEMRush’s full capabilities. As a listings management tool, SEMRush is a decent option, albeit on the more expensive side for comparable tools. It excels at centralizing control, ensuring consistency across multiple listing providers, identifying and suppressing duplicates, and delivering valuable insights.

That said, the tool isn’t without its shortcomings, in my opinion. While it performs well in core areas, there are aspects that could be improved to make it truly stand out among competitors. Review collected by and hosted on G2.com.

As a client using SEMRush exclusively for local listings management, my concerns are focused on that experience. The main challenges include multi-location management, holiday hours, and review notifications.

Multi-Location Management - The tool works well for a single location or even a small handful, but when managing 40+ locations like we do, efficiency becomes an issue. There’s no option for bulk edits—most changes require updating each location individually, which is time-consuming.

Holiday Hours - This is a prime example of the limitations in multi-location management. If we need to mark all locations closed for a holiday, there’s no one-click solution; every location must be updated manually. Additionally, we’ve encountered errors where holiday hours post incorrectly—e.g., marking us closed on 12/24 instead of 12/25 for Christmas. These discrepancies create unnecessary frustration and require extra oversight.

Review Notifications - In our business, responding to every review is a priority. Unfortunately, SEMRush only sends email alerts for reviews rated 3 stars or below. Positive reviews (4 or 5 stars) appear in the dashboard but generate no notification, which feels like a missed opportunity for engagement and seems like a simple feature to implement. Review collected by and hosted on G2.com.

SEMrush has completely transformed the way we approach digital marketing and SEO! 🚀 The depth of tools available is astounding, from keyword research to competitor analysis, and the intuitive interface makes it easy to navigate, even for beginners like myself. The insights we’ve gained have been invaluable in improving our website’s search visibility and performance.

What sets SEMrush apart is the constant innovation — the platform keeps evolving, adding features that help us stay ahead of the competition. The backlink auditing tool and site health analysis have especially been game changers for us, enabling us to fine-tune every detail of our digital strategy. 📈

The customer support is stellar too — quick, knowledgeable, and always eager to help. SEMrush is hands down the best tool for any business serious about SEO, content marketing, and PPC! We’ve seen our rankings soar and can confidently say that SEMrush is worth every penny! 💯

Highly recommend for anyone looking to dominate the digital landscape! #SEMrushLove #SEOExcellence #DigitalMarketing Review collected by and hosted on G2.com.

I wish there was easier step-by-step training that did not require course like training. (That is great option but time consuming) Review collected by and hosted on G2.com.

What I appreciate most about Semrush is how it consolidates everything in one platform, transforming SEO from a process of guesswork into a straightforward, actionable system. I rely on it to generate content ideas driven by SEO, optimize on-page elements, conduct website audits, and track both performance and competitors over time. The auditing and tracking tools are especially useful for identifying issues early, and the reporting features make it simple to communicate SEO progress in a way that stakeholders can easily grasp. Review collected by and hosted on G2.com.

What I find challenging about Semrush is that it can be both overwhelming and costly, particularly if you don't require all of its features. While some reports provide in-depth information, they often still require manual analysis to identify clear priorities. For smaller teams, the learning curve can be quite steep. Additionally, I’ve noticed that many advanced features and access to historical data are restricted to higher-tier plans, which reduces flexibility unless you choose to upgrade. Review collected by and hosted on G2.com.