Semrush Reviews & Product Details

What keeps me coming back is the rabbit hole it lets you go down — and the number of features is exactly what makes that rabbit hole so deep. I'll start by checking one keyword and two hours later I've mapped out an entire content strategy using tools I didn't even know Semrush had. The data doesn't just tell you what's happening, it tells you WHY your traffic dropped on a Tuesday, why a competitor suddenly blew up, why a page that should be ranking isn't. Every single one of those answers lives inside a different feature, and they all connect. Other tools give you numbers. Semrush gives you context — and an entire arsenal to act on it. Review collected by and hosted on G2.com.

There's so much you can do that sometimes you just don't know where to start. It's like walking into a huge buffet when you're starving — everything looks good and you end up standing there longer than you should. I wish the interface made it a little easier to discover features you didn't even know existed, because I guarantee most people are sitting on tools that could change their business and they just haven't found them yet. Review collected by and hosted on G2.com.

What I appreciate most about Semrush is how it consolidates everything in one platform, transforming SEO from a process of guesswork into a straightforward, actionable system. I rely on it to generate content ideas driven by SEO, optimize on-page elements, conduct website audits, and track both performance and competitors over time. The auditing and tracking tools are especially useful for identifying issues early, and the reporting features make it simple to communicate SEO progress in a way that stakeholders can easily grasp. Review collected by and hosted on G2.com.

What I find challenging about Semrush is that it can be both overwhelming and costly, particularly if you don't require all of its features. While some reports provide in-depth information, they often still require manual analysis to identify clear priorities. For smaller teams, the learning curve can be quite steep. Additionally, I’ve noticed that many advanced features and access to historical data are restricted to higher-tier plans, which reduces flexibility unless you choose to upgrade. Review collected by and hosted on G2.com.

SEMrush offers a wide range of features and add-ons that make it easier to execute comprehensive SEO and AIO strategies, even with just one or two people doing the work. The insights are so in-depth that they create ongoing opportunities to keep creating, refining, and optimizing our content across the website, blogs, and beyond. I use it daily, and it integrates smoothly into my marketing workflows without adding friction. There are free training sessions every week and the customer support chatbot answers most of my questions with ease. Review collected by and hosted on G2.com.

SEMrush gives me a ton of information—almost more than I know what to do with—so I’d appreciate better prioritization across its recommendations. I also find the UX/UI a bit confusing at times, and the navigation isn’t always intuitive despite using it extensively. I also seek more clarity on ensuring that our content doesn't get flagged as keyword stuffing, now that SEMrush has AI-driven content creation. Review collected by and hosted on G2.com.

At Activate Digital Media, Semrush is our go-to platform for building and scaling campaigns. The Keyword Magic Tool makes research simple and powerful, helping us uncover growth opportunities fast.

We rely on Position Tracking to give clients transparent performance updates, while the Site Audit pinpoints technical SEO issues quickly and provides actionable fixes. The new AI Visibility reports help us stay ahead in the evolving search landscape.

What we love most is how Semrush connects SEO, content, and PPC into one seamless workflow, saving time and delivering better client results. Review collected by and hosted on G2.com.

While Semrush is incredibly comprehensive, the learning curve for new team members can feel steep due to the wide range of features.

Some reports also take time to load if pulling large data sets. That said, the depth of insights more than makes up for it, and the support resources are very helpful. Review collected by and hosted on G2.com.

What I like most about Semrush is how comprehensive it is as an all-in-one SEO and digital marketing platform. From keyword research and competitor analysis to site audits, backlink tracking, and content optimization, everything is available in one place. The keyword database is extensive and reliable, especially for competitive analysis, and tools like Keyword Gap and Position Tracking are extremely helpful for planning and measuring SEO strategies. The interface is intuitive once you get used to it, and the reports are client-friendly and easy to export. Review collected by and hosted on G2.com.

While Semrush is powerful, it can feel overwhelming for new users because of the sheer number of features and data points. Some metrics, especially traffic and keyword volume estimates, should be used directionally rather than taken as absolute numbers. The pricing can also be high for freelancers or small businesses, and certain advanced features are locked behind higher-tier plans. Additionally, site audit recommendations sometimes require manual validation, as not all suggestions are equally critical. Review collected by and hosted on G2.com.

For me personally the market insights are the most valuable element. While I always take it with a degree of skeptisism having a way to compare and benchmark our performance vs the market and understand where our competitors are winning (or losing) is immensely valuable. Review collected by and hosted on G2.com.

I find the interface can be very tricky to navigate, often even if you have the right access/license it can be hard to navigate to the area you're trying to get to. This may be easier with an enterprise license where we're only using a per user license at the moment. Review collected by and hosted on G2.com.

Keyword research depth – it reveals not only volume, but search intent, keyword difficulty, SERP features, and what competitors are already ranking for. This helps with strategy decisions.

Competitor analysis – you can see instantly what competitors rank for, their paid ads, backlinks, and content gaps. This is a huge time-saver.

Site Audit – very useful. It not only points out problems, but tells you what to fix first and why it’s important.

Backlink tools – easy to monitor new/lost backlinks, toxic backlinks, and compare backlink profiles.

Content & SEO writing tools – very useful for aligning content with search intent and preventing thin or overly optimized content.

Accurate data – not 100% (no tool is), but stable enough to make informed decisions. Review collected by and hosted on G2.com.

What I do not like about Semrush is that sometimes it can be quite pricey, and some of the information, especially the keyword volume and traffic, is not always 100% correct, so you still have to check it with other software. Review collected by and hosted on G2.com.

Semrush is clearly a very powerful and comprehensive SEO platform. It offers an impressive range of tools and data, and I can see how it would be extremely valuable for experienced SEO professionals or teams who use it daily. The depth of features and analytics suggests it’s well-built for advanced use cases. Review collected by and hosted on G2.com.

I resubscribed to Semrush after having used it briefly in the past when I had an assistant helping me. This time, I intended to use it myself as a solo small business owner. Within two days of resubscribing, it became very clear that I did not have the time, technical background, or bandwidth to use the platform effectively.

I contacted customer support almost immediately, explained that I had not used the tool, and asked for a refund. I was polite, transparent, and acknowledged that this was technically a resubscription, even though my previous use had been with help and this was my first attempt to use it independently.

Despite the request being made within two days, my refund was denied because the subscription was month-to-month rather than annual. The case was escalated internally and then closed as “final,” with no reconsideration possible.

While I understand companies have policies, this experience felt particularly rigid given:

• The extremely short timeframe (2 days)

• The lack of actual product use

• The reality that Semrush is heavily marketed to small business owners, despite having a very steep learning curve

This platform may work well for experienced SEO professionals or teams, but in my experience it is not beginner-friendly and not forgiving to solo business owners who quickly realize it’s not the right fit.

I would strongly encourage other small business owners to fully understand the refund limitations before subscribing and to be realistic about whether they truly have the time and expertise required to use this tool effectively. Review collected by and hosted on G2.com.

Semrush is an extremely powerful all in one platform for SEO and answer engine optimization. It gives deep visibility into keyword opportunities, search intent, competitive gaps, and content performance. I especially value the keyword research, competitor analysis, and site audit tools, which make it easier to prioritize work that actually moves rankings and traffic. The data is reliable, the interface is well organized, and it integrates smoothly into both strategic planning and day to day execution. Review collected by and hosted on G2.com.

The biggest downside is the cost, especially for smaller teams or businesses just getting started. Some features also have a learning curve, and it can feel overwhelming at first because there is so much available in the platform. A bit more guidance for new users on which tools matter most by use case would be helpful. Review collected by and hosted on G2.com.

I really like that Semrush is pretty intuitive. Even today, I've never received an onboarding call, and I was able to jump in from day one and use it. It's pretty self-explanatory, whether you've used SEO before or any other SEO tools. The intuitive design allows you to look at it, learn, and just go right on. Starting with entering your website domain, the system guides you through a smart process of exploring strategies for ideas, backlink suggestions, and provides insights about technical SEO. It actually analyzes your website, talks about user experience, and suggests ways to enhance online user interaction, which is awesome. It also helps increase engagement time and provides content ideas, making it very easy to use. It's like having a personal assistant for your SEO campaigns right in your back pocket. Review collected by and hosted on G2.com.

The speed, sometimes when you get in some of the data, you have to wait. When I'm doing multiple campaigns, sometimes I want this information, like, now. In a perfect world, we would have it very quickly. You put it in as fast as the website can load. You would like to have that information, but, I believe they'll get there someday, but it's not there now. Review collected by and hosted on G2.com.