# Amplitude Activation Reviews **Vendor:** Amplitude **Category:** [Personalization Engines](https://www.g2.com/categories/personalization-engines) **Average Rating:** 4.3/5.0 **Total Reviews:** 50 ## About Amplitude Activation Part of the Amplitude AI Analytics Platform, Amplitude Activation is an AI-powered hub for your behavioral data in Amplitude Analytics that lets you personalize customer experiences at scale. Activation makes it easy for product teams, marketing teams, data teams, or any team to target the right customers with the right message at the right time: • Unify customer data with a single source of truth that connection across your data ecosystem • Segment users smarter based on behaviors, preferences, and AI-powered predictions to discover new audiences and optimize targeting • Activate your cohorts to deliver real-time, targeted experiences and messaging that drive users to the actions and content that matter most to them (and you) • Sync cohorts to third-party platforms and marketing tools like Facebook or Braze for seamless audience management and engagement • Trust your data with planning tools, identity resolution, and proactive data governance that maintain the integrity of your data everywhere you connect And because it’s part of the Amplitude platform, Activation doesn’t need deep expertise in data science to use. Its user-friendly interface unlocks personalization for technical and non-technical teams alike. Amplitude Activation lets you make data your unfair advantage. Don’t wait for your users to get what they want on their own—deliver it to them with personalized experiences that drive growth. ## Amplitude Activation Pros & Cons **What users like:** - Users value the **insightful analytics** of Amplitude Activation, effectively enhancing user understanding and driving activation success. (1 reviews) - Users appreciate the **ease of use** of Amplitude Activation, enabling effortless understanding of user behavior and engagement. (1 reviews) - Users value the **insightful analytics** of Amplitude Activation, enhancing their understanding of user behavior and engagement. (1 reviews) - Users value the **Segmentation** feature of Amplitude Activation for identifying patterns that enhance user engagement and onboarding. (1 reviews) **What users dislike:** - Users find the **complex reporting** features challenging to navigate without sufficient training and experience. (1 reviews) - Users find the **difficult learning curve** initially challenging, especially with complex advanced reports requiring proper training. (1 reviews) - Users face a **steep learning curve** with Amplitude Activation, making initial usage challenging without proper training. (1 reviews) - Users find Amplitude Activation **unsuitable for small businesses** due to complexity and limited features in lower pricing tiers. (1 reviews) ## Amplitude Activation Reviews ### 1. Excellent Product Analytics with Strong Activation Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Saumya G. | SEO Specialist, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** September 26, 2025 **What do you like best about Amplitude Activation?** Amplitude makes it easy to understand user behavior and drive activation. I really like the cohort analysis and funnel reports, which show where users drop off and what actions lead to successful onboarding. The Segmentation and Retention analysis help identify patterns that impact activation and long-term engagement. The dashboards are clean, shareable, and great for both product and growth teams. **What do you dislike about Amplitude Activation?** Because it's such a powerful platform, there’s a steep learning curve initially. Some of the advanced reports can feel complex without proper training. The free plan is generous, but certain activation-focused features and integrations are limited unless you move to higher pricing tiers. **What problems is Amplitude Activation solving and how is that benefiting you?** Amplitude helps me track activation metrics, identify bottlenecks in onboarding, and optimize the user journey. Instead of relying on guesswork, I can see data-backed insights about what actions drive long-term retention. This has improved how we design product experiences and has directly boosted our activation rates and customer engagement. ### 2. Quite a useful tool where you can very quickly find the answer to your question **Rating:** 4.0/5.0 stars **Reviewed by:** Maksym Y. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 28, 2023 **What do you like best about Amplitude Activation?** For me, the most useful tools are funnels and segmentations. **What do you dislike about Amplitude Activation?** I absolutely dislike the data export process, and that was the main reason why I wanted to write a review. Why, when there are more than 10,000 rows in a CSV file, do I have to go to my email and wait for an uncertain amount of time for my file to be uploaded (can't this be done within Amplitude)? Additionally, why is there a tabulation added to each column when there are fewer than 10,000 rows? (I have better things to do than clean up the data) Furthermore, in the funnel, I would like to see the ability to perform more than one grouping. For instance, let's say I want to group at the second step of the funnel, why do I need a breakdown at the first step? **What problems is Amplitude Activation solving and how is that benefiting you?** Amplitude helps in segmenting users based on specific criteria such as demographics or custom events. It helps in identifying user segments that may be at risk of churn. Also useful to analyze the behavior of users who successfully convert or complete specific goals. ### 3. Audiences are easy to built with various rules that could be applied to the logic **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2023 **What do you like best about Amplitude Activation?** Very easy to build segments, and the best thing is that these can be created from a chart during exploration and analysis phase in the Amplitute analytics suite. In addition, the look back window is quite generous, and live segments can be synced with platforms at very high frequency if needed. Amplitude supports sync with Google and Meta, which has been working quite well recently without any errors or bugs. Very easy to integrate with various destinations. **What do you dislike about Amplitude Activation?** There is a limit to the number of live sync audiences that can be pushed to buying platforms (unless subscription is upgraded to a more expensive level). The number of ad network destination supported could be improved – for example, main programmatic buying platforms are missing. **What problems is Amplitude Activation solving and how is that benefiting you?** Amplitude Audiences are helping with enhancing and refining targeting for paid media acquisition campaigns. ### 4. CDP features **Rating:** 4.5/5.0 stars **Reviewed by:** Bruno B. | Social Adm, Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2023 **What do you like best about Amplitude Activation?** Easy to manage, easy to use and easy to export **What do you dislike about Amplitude Activation?** Not very clear settings, definitions and hard documentation **What problems is Amplitude Activation solving and how is that benefiting you?** Double click in users metrics and Get specific target ### 5. Comprehensive Analytics Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 25, 2023 **What do you like best about Amplitude Activation?** The easy-to-manage ability to create and analyze different cohorts based on multiple parameters and compare performance between them **What do you dislike about Amplitude Activation?** I have found that it has been difficult for me to create custom properties (you have to understand how the formulas work) **What problems is Amplitude Activation solving and how is that benefiting you?** To compare the different audiences depending on factors such as the origin of the traffic or the classification by vertical of the company ### 6. Amplitude audiences usage **Rating:** 3.5/5.0 stars **Reviewed by:** Armando D. | Head of media & Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2023 **What do you like best about Amplitude Activation?** the variants and opportunities that amplitude provides for cohorts creation (audiences). **What do you dislike about Amplitude Activation?** The few media partners or third-party data providers' connection amplitude has. **What problems is Amplitude Activation solving and how is that benefiting you?** Unifying different client sources into one source, with events and properties from the user journey. ### 7. Robust data visualization **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2023 **What do you like best about Amplitude Activation?** Real time analytics, powerful visualization, and best cohort creation **What do you dislike about Amplitude Activation?** Not necessarily dislike, but Amplitude Might be complex for beginners hnfamiliar with analytics tool. They often do training to answer this problem tho so im good **What problems is Amplitude Activation solving and how is that benefiting you?** Offering detailed analytics and indights for data driven decision making ### 8. Very useful tool for data analytics and user behavior **Rating:** 5.0/5.0 stars **Reviewed by:** Maria Fernanda M. | BI Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** January 20, 2022 **What do you like best about Amplitude Activation?** I like how easy it is to make charts, visualize the information with different segmentations, how you can create dashboards with the charts that you already have, we can forecast our data. **What do you dislike about Amplitude Activation?** I don't like that you cant make some conversions of events, like with specific properties, with different connections between the two events. And you cant make charts of this. **Recommendations to others considering Amplitude Activation:** I recommend Amplitude to make predictions of your data, see some recomendations of the user behavior **What problems is Amplitude Activation solving and how is that benefiting you?** With the predictions I can estimate what will be the behavior of the users for the next weeks. How will they convert and what can I change to increase the performance of the user behavior. ### 9. Amplitude: Intuitive, accesible and pleasant to the eye. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 19, 2022 **What do you like best about Amplitude Activation?** I like many things about Amplitude. In general, I think is very intuitive, which allows not only analysts but product managers and engineers to extract insights and build charts without major efforts. **What do you dislike about Amplitude Activation?** I dislike, that sometimes is difficult to reproduce a report or dashboard, as when you create a copy of the report you have to rebuild the charts if you need to change user segments or timeframes. Second, the global filters in the dashboards don't always work, limiting the functionality. Finally, sometimes difficult to add someone new to change a dashboard as you have to grant individual access by the chart. **Recommendations to others considering Amplitude Activation:** Always ask yourself: - What are the main questions the company is looking to answer with analytics? Is mainly related to the product, operations, geographics, etc.? Why? Because Amplitude is a very powerful Product Analytics tool, if your main focus is product then probably is the right tool for you (the best in the market to say the least). **What problems is Amplitude Activation solving and how is that benefiting you?** I'm solving mainly product analytics problems related to customer behavior analysis, which covers: - Feature monitor - Funnels and retention - Experiments (A/B tests) ### 10. Experienced user **Rating:** 5.0/5.0 stars **Reviewed by:** Javier Y. | Senior Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 19, 2022 **What do you like best about Amplitude Activation?** The tool is very potent; you can get a lot of insights from your users and query it easily and fast. It offers you many options to send your events (properties, etc..) and to get information from them. What I like most is how you can build the funnel of your users and see where you have more dropoff. **What do you dislike about Amplitude Activation?** I would highlight two points: the little flexibility to change the description of events/properties when making an error. That event cannot be erased, modified, etc. You should create a new one, and your dataset in production stays a little dirty. The second one would be the learning curve. It is not very easy to understand it initially, but It has good documentation to start with. **What problems is Amplitude Activation solving and how is that benefiting you?** I am not very familiar with Recommend, I just used it to play a little bit, but I am not currently using it in my daily job. I see potential to increase the knowledge of our customers and classify them into cohorts. ### 11. Awesome platform to track & learn about customer's behaviour. **Rating:** 4.0/5.0 stars **Reviewed by:** Anjali S. | Associate Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 19, 2022 **What do you like best about Amplitude Activation?** Simple and easy to track customer's path. **What do you dislike about Amplitude Activation?** - It would be great to get an automated report based on the 'start event' and 'end event' I entered. This report could consist of a chart + notes. - Sometimes I feel that it is difficult to select the date range when creating a chart. **Recommendations to others considering Amplitude Activation:** It's a great platform to track & solve customer issues, product improvement & growth. **What problems is Amplitude Activation solving and how is that benefiting you?** Solving a production bug: - By quickly being able to identify the customer's path via amplitude, it helps us to identify where exactly the issue is and what could be the issue Product improvement: - Amplitude helps in identifying the growth on a product improvement. ### 12. Invaluable tool for data parity across your Growth stack **Rating:** 5.0/5.0 stars **Reviewed by:** Dave S. | Growth Marketing Manager, Lifecycle, Mid-Market (51-1000 emp.) **Reviewed Date:** January 18, 2022 **What do you like best about Amplitude Activation?** Recommend helps us fill the gaps in our behavioral tracking that may have fallen through the cracks. If we track it in Amplitude, using Recommend means we can always have it downstream in our messaging platforms too. **What do you dislike about Amplitude Activation?** The pricepoint can be a bit restrictive for smaller companies -- I would consider a free tier to help ICs at those smaller startups build a business case to buy the feature in full using real data and use cases. **What problems is Amplitude Activation solving and how is that benefiting you?** It helps us ensure that whatever we track in Amplitude is also making its way to other platforms -- specifically our messaging platform, which lacks the granularity that Amplitude gives us. ### 13. The tool paid for itself by improving our "other recommended products" in Cart placement. **Rating:** 5.0/5.0 stars **Reviewed by:** Greg L. | Head of Product, Mid-Market (51-1000 emp.) **Reviewed Date:** January 26, 2022 **What do you like best about Amplitude Activation?** We were part of the beta testing phase, so the level of support we got to make it work was incredible. Not sure that would happen for everyone, but the results have paid for themselfs. **What do you dislike about Amplitude Activation?** I don't dislike anything, as the tool is fantastic. However, the tool can be oversold to executives who think it's a plug-and-play "silver bullet" that will "figure everything out" In reality, while a powerful tool, it needs internal technical support and resources to make the most of it. You also need to know where to point it and have a well-defined goals. **What problems is Amplitude Activation solving and how is that benefiting you?** Used it to recommend products our customers could add to their cart, based on their past behavior and what people whose behavior is similar to them also buy. It doubled the conversion on the pre-existing manal logic we had in place. ### 14. Amplitude is a very simple usage tool but very manual process **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** January 20, 2022 **What do you like best about Amplitude Activation?** That is easy to track actions inside the platform on many levels and create visuals and dashboards. There are many types of visuals and different time segmentations that facilitate to have fast insights. **What do you dislike about Amplitude Activation?** The process is very manual and not possible to automate. For example, In a case of multiple similar events where just one attribute is changed, it's not possible to automatize the creation of the visual or have a unique visual by filtering these events with a renamed column. Also, the change of visualization redirects for saving a new template that is not always needed. **What problems is Amplitude Activation solving and how is that benefiting you?** I mostly use Amplitude to track customers' actions on specific moments that can be sensitive for the user experience. About the benefits of Amplitude in general, I believe that amplitude permits identifying live differences of patterns that can be crucial for a fast reponsys. ### 15. easy to use, realtime analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Padraic R. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 18, 2022 **What do you like best about Amplitude Activation?** The realtime nature of the data and the simple effective report building UI is a fantastic way to get adopted onto the platform. **What do you dislike about Amplitude Activation?** there can be some issues in developing and maintaining clean data when you implement the events yourself but overall that effort and control over the data we ingest provides clearer insight than some of the automatic "track everything" solutions **Recommendations to others considering Amplitude Activation:** Have your technical team fully onboard for the work and maintenance required for managing good data. **What problems is Amplitude Activation solving and how is that benefiting you?** We are easily syncing important cohorts to external systems within our company and easily able to analyze our most valuable users. ### 16. Amplitude makes understanding your customer base a breeze **Rating:** 4.0/5.0 stars **Reviewed by:** Rishabh A. | Senior Business Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** January 18, 2022 **What do you like best about Amplitude Activation?** Easy to understand UI , Plenty of features , end to end customer journey available. Overall very comprehensive set of features and visualizations available. Based on my experience with other similar products, Amplitude scores higher **What do you dislike about Amplitude Activation?** The event pathfinder is not the most helpful of features, it does not provide an end to end tracking of user journey wrt to events and the number of steps is limited. **What problems is Amplitude Activation solving and how is that benefiting you?** Amplitude helps solve retention related problems along with tracking segments of users who use our platform. The user path finder also comes in handy. Amplitude has cut down our analysis time significantly ### 17. It's easy to use and make data-driven decisions with Amplitude. **Rating:** 5.0/5.0 stars **Reviewed by:** Bohdan B. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 25, 2022 **What do you like best about Amplitude Activation?** I like best the UI and UX design of it. When you spend most of your time in such a program, it's really important that everything is understandable works smoothly. There are also helpful tips which I like. **What do you dislike about Amplitude Activation?** I don't particularly appreciate when Amplitude loses some data about some events or user properties. **What problems is Amplitude Activation solving and how is that benefiting you?** I need to know how my user behaves on my web funnel. What answers he gives on the quiz, what buttons he clicks, what pages he visits etc. It helps me to develop my web funnel and have more clients. ### 18. Amplitude is a good tool for product analytics to track events and user behaviour **Rating:** 4.0/5.0 stars **Reviewed by:** Marc B. | Product Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** January 18, 2022 **What do you like best about Amplitude Activation?** The possibility to perform funnel analysis for users, which gives you a quick and understandable way of knowing how users are using your application, to do this with a SQL query becomes very hard **What do you dislike about Amplitude Activation?** Their pricing is expensive, which makes us have only 20% of data on Amplitude to lower the bill. We found some bugs while performing the analysis (although they provided support later). **What problems is Amplitude Activation solving and how is that benefiting you?** We are performing product analysis, mapping the user experience. We also analyze AB tests to decide how to evolve the product to make it more appealing and more fulfilling for users. ### 19. Recommended for reporting **Rating:** 3.5/5.0 stars **Reviewed by:** Daniela G. | Senior Travel Agent, Small-Business (50 or fewer emp.) **Reviewed Date:** June 27, 2022 **What do you like best about Amplitude Activation?** I find it helpful because it is complete reporting and it is user-friendly. Unsure about all features but I use it with Jira. Unsure about other apps in the market **What do you dislike about Amplitude Activation?** Unsure of all the limitations and tools. **What problems is Amplitude Activation solving and how is that benefiting you?** With good reporting the benefits are multiple, better reporting helps to make better decisions ### 20. Amplitude for Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Sartaj D. | Lead Product Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** January 27, 2022 **What do you like best about Amplitude Activation?** 1. Ease of setting up basic analyses 2. A very easy-to-use UI **What do you dislike about Amplitude Activation?** Flexibility in terms of complex calculations. For eg. - multi-level funnel conversion **Recommendations to others considering Amplitude Activation:** Preferable to use Amplitude over its competitors for basic tracking and analyses. Easy to set up and simple UI. If you want to get into more complex analyses and deep-dive one may need to look at other tools. **What problems is Amplitude Activation solving and how is that benefiting you?** Tracking of customers on the website - 1. understanding the user journey 2. performance tracking of features developed on a page 3. funnel conversion ### 21. Versatile, Fast and Deep **Rating:** 5.0/5.0 stars **Reviewed by:** Aramis F. | Monetization Experiments Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** January 18, 2022 **What do you like best about Amplitude Activation?** Just for allowing the user to explore the events and user properties in a simple fashion, it is already a great tool. The speed that it processes data is unparallel. It gives you control over both simple and complex analyses. **What do you dislike about Amplitude Activation?** There are specific points to improve, but more in the sense of functionalities to add, like widgets to the dashboards. From my use case I would like to have buttons to link to other pages. The note functionality doesn't allow for an easy link. The chart types are still limited. **What problems is Amplitude Activation solving and how is that benefiting you?** Amplitude is used regularly to monitor revenue, retention, and other critical parameters within the companies products. Besides that, it's also used to do add-hoc analysis. Indeed, it gives productivity and agility to the teams. ### 22. Amplitude for daily data **Rating:** 5.0/5.0 stars **Reviewed by:** Kasi V. | Business Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** January 19, 2022 **What do you like best about Amplitude Activation?** The ease with which i can create charts. The URL level storing of charts, whether saved or temporary. The ease with which i can connect it to other platforms/applications. **What do you dislike about Amplitude Activation?** On hitting it using an API, some of the charts have a complex data structure (the retention charts for instance). Cleaning that data is a bit lengthy process, but can be done. **What problems is Amplitude Activation solving and how is that benefiting you?** Daily numbers tracking. Helps us understand the app performance at every event/step in the user's journery. Very helpful for quick turnaround during version releases ### 23. Automation that empowers customization! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 18, 2022 **What do you like best about Amplitude Activation?** I like the fact that with Recommend, I can cut out the hassle of worrying about if the cohorts and attributes, coupled with my desired events that I set up will actually come up with insights that are valuable and useful to my team. **What do you dislike about Amplitude Activation?** Sometimes it does get tricky with the way user attributes and event attributes interact (or interfere) with one another. Also, the way Amplitude calculates users does leave some room for improvement. **What problems is Amplitude Activation solving and how is that benefiting you?** Currently I am solving drop off, in terms of what is the last meaningful paint that the users see: how can I redirect and re-engage users in a way so that I don't have to keep worrying about losing more users that I'm activating ### 24. Nice Analytics Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** January 18, 2022 **What do you like best about Amplitude Activation?** The funnel and Segmentation part is incredible; although the fast charts are not that flexible, you can get creative and get to do almost anything on the platform. I would recommend using Amplitude Query because the tool works so well. Also, the segmentation and the alerts part are good. **What do you dislike about Amplitude Activation?** I'm recently trying the part where Amplitude stores all the data on our data warehouse. I see some issues because sometimes we lose events, so be aware if you need that part crucially. **What problems is Amplitude Activation solving and how is that benefiting you?** Tracking daily metrics for our products and get insights to develop or improve new ones, I mostly use the funnel part but sometimes I need to use some more, It's a good tool and helps a lot. ### 25. Good automated solution for mainstream recommendation use cases **Rating:** 3.5/5.0 stars **Reviewed by:** Pilar S. | Product Analytics Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 25, 2022 **What do you like best about Amplitude Activation?** Automated recommendation engine. It helps companies that may not be able to invest in having internal ML teams that build data products themselves. It's easy to use if you have Amplitude as a Product Analytics tool **What do you dislike about Amplitude Activation?** It is not useful for use cases in which the content is unique. Therefore, I'd say that their solution is as generalistic as possible, such as AWS' solution or any other company doing recommendation engines. It's also expensive. **What problems is Amplitude Activation solving and how is that benefiting you?** We're currently not solving any problem with it because of what I have mentioned above: It is not useful for use cases in which the content is unique. If products are unique it doesn't become useful at all. ### 26. Awesome Analytics Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** January 25, 2022 **What do you like best about Amplitude Activation?** The ability to quickly pull analyses to better understand our customer behavior and journeys on our website, and perform deep dives in certain areas where relevant to make our website more efficient and conversion focused. **What do you dislike about Amplitude Activation?** I wish the graphs were more intuitive and would allow us to easily pull stats like year to date, last year to date, month to date, last year month to date, and allow easy ways to view year over year change. **What problems is Amplitude Activation solving and how is that benefiting you?** We have been able to identify areas that are not converting as much as we would like and make subsequent changes, then measure the impact of our actions. Gives us data to make better decisions. ### 27. Promises a lot, but doesn't meet the expectations to the fullest **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Mental Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** January 20, 2022 **What do you like best about Amplitude Activation?** The part about the segmentation at first doesn't catch your attention to the fullest but does the job when you know what you are doing. The platform itself still requires plenty of your attention and doesn't act proactively. **What do you dislike about Amplitude Activation?** It is hard to use, the point of using it is unclear in some perspectives, and its' powerful parts are not exploited now. In theory, you can make this very successful in case you are already in the know of what metric you want to increase and what it is powered by. You need to know these before you commence with this tool. This is a comment that is made compared to amplitude analytics. When combined with the engagement matrix feature, the possibilities are endless. **What problems is Amplitude Activation solving and how is that benefiting you?** In terms of cohorts/segmentation I still believe it isn't pursued in the right way. It doesn't walk you through, doesn't give you adequate ideas about what you should be pursuing for. ### 28. Want to know how your product works? Use Amplitude **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.) **Reviewed Date:** January 18, 2022 **What do you like best about Amplitude Activation?** There are many ways to track but the flexibility of creating charts and switching between them and ofc, creating Cohorts just gives it an edge. Earlier we used to dig in and decipher things but now it's a few clicks away. Features like Link sharing, saving and Notebooks on top of that are like cherry on top. **What do you dislike about Amplitude Activation?** There is a learning curve, to be honest, onboarding on such a product is difficult but the interface that is shown for a first time user is overwhelming and confusing and the onboarding tooltips that you guys have are like way off. Apart from onboarding, Notebooks and Dashboards are good but have a scope for improvement. Would suggest checking out Notion, it does a great job there. **What problems is Amplitude Activation solving and how is that benefiting you?** Dropoffs is the first thing, then A/B tests. Testing assumptions and me in particular testing if designs work the way we desire. Then keeping an eye on Retention and Engagement for both new and old products/features. ### 29. Cool Product Idea **Rating:** 2.5/5.0 stars **Reviewed by:** Hunter B. | Senior Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 18, 2022 **What do you like best about Amplitude Activation?** Overall, I like the idea of a product that actually goes through the data and recomends me actions. However, I have not used it so cannot speak ont this topic well **What do you dislike about Amplitude Activation?** I can't find it in the dashboards. It sounds like it's something that would be required to implement on the data engineering side, which is a massive turn off for me **What problems is Amplitude Activation solving and how is that benefiting you?** I'm only now realising this is about a very specific part of amplitude, not all of amplitude on a whole. I can't find Amplitude Recommend in the dashboard anywhere, so I can't say it's helped me all that much. ### 30. Great Data Automation **Rating:** 4.5/5.0 stars **Reviewed by:** Kaysar R. | Data Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2022 **What do you like best about Amplitude Activation?** Amplitude is a great tool where you can easily create valuable dashboards based on your business development metrics, track any data found on events, and it's effortless to integrate with your system. **What do you dislike about Amplitude Activation?** Sometimes you might experience data lagging issues because of the weekly maintenance activities. **What problems is Amplitude Activation solving and how is that benefiting you?** It makes it easier to make data-driven decisions ### 31. It's been great, this is a powerful tool to understand your users behavior **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 20, 2022 **What do you like best about Amplitude Activation?** How easy is to get the data you need to understand your users. Funnels, retention, segmentation by any property everything can be easily accomplished with amplitude **What do you dislike about Amplitude Activation?** It would be great if extracting the data would be easier and downloading it to your pc. I haven't found the event´s time in the CSV that I have downloaded **Recommendations to others considering Amplitude Activation:** Easy to use **What problems is Amplitude Activation solving and how is that benefiting you?** We are growing with amplitude. We have developed many features to our app based on the analysis that we have done with amplitude. Our business has improved a lot ### 32. Super Useful to track the customer behaviour in our project. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** January 26, 2022 **What do you like best about Amplitude Activation?** Three important things: 1. Filter with unique Users 2. Sort by various time durations such as hourly, daily, etc. 3. Notebook and dashboard give you more freedom to be creative as we can share these with our colleagues and get instant feedback. **What do you dislike about Amplitude Activation?** 1. Real-time changes on the chart are not reflected instantly on the shared charts. 2. Real-time chart changes are not reflected in the Notebook. 3. Duplicating a chart and exporting it to another dashboard should be more accessible. **What problems is Amplitude Activation solving and how is that benefiting you?** 1. I can track all the customer activities on the site. 2. Get more insights on optimizing the user experience on the website. 3. Visualize the data and make it more readable. ### 33. Non-user of Amplitude Recommend **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** January 19, 2022 **What do you like best about Amplitude Activation?** Amplitude Recomment has not been introduced to our team but looking at online resources about it, it looks like an interesting product! **What do you dislike about Amplitude Activation?** Haven't tried the product yet, but I think this service will work best for partners who have fully integrated Amplitude to all, or most, of the customer touchpoints that they use. **Recommendations to others considering Amplitude Activation:** Amplitude Recommend seems like a good service that would simplify development of complete user journey campaigns in reaching objectives for your customers. **What problems is Amplitude Activation solving and how is that benefiting you?** I think this will be a good solution for companies/users who are stuck with using the same campaigns and channels over and over without discovering possible channel executions that would help with their objectives. ### 34. Amplitude Review **Rating:** 4.5/5.0 stars **Reviewed by:** Shubham G. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 18, 2022 **What do you like best about Amplitude Activation?** Event trackkng and building funnels is very easy, doesn't require technical know how which makes it more approachable than other sql based tools **What do you dislike about Amplitude Activation?** Since there's a heavy focus on event analytics, sometimes it can be difficult to analyse user properties as you would if you query your database **What problems is Amplitude Activation solving and how is that benefiting you?** User look up, event analytics, funnel tracking ### 35. Amplitude Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** January 26, 2022 **What do you like best about Amplitude Activation?** Intuitive user interface. Any user can simple understand the tool without much hand holding **What do you dislike about Amplitude Activation?** We have faced problems in using amplitude in conjunction with Segment. The data was not flowing into Amplitude from Segment **What problems is Amplitude Activation solving and how is that benefiting you?** Track User conversion funnels. Able to identify dropoffs at each step in the funnel ### 36. Amazing analytics tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2022 **What do you like best about Amplitude Activation?** One of the easiest software I've ever used to do analysis. Very simple and several great features. **What do you dislike about Amplitude Activation?** It is hard to integrate with other softwares - mainly regarding cohort-based analysis. **What problems is Amplitude Activation solving and how is that benefiting you?** Product analytics. We're now able to track everything we develop and therefore measure our ROI. ### 37. With Amplitude I was able to do impactful analysis in record time. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** February 07, 2022 **What do you like best about Amplitude Activation?** Wide variety of analyses and visualizations. They make data simple to understand. The possibility of creating custom reports and dashboards and sharing them with the team. **What do you dislike about Amplitude Activation?** Maybe the short period of time of Cohorts data. I like all the Amplitude features; I don't dislike anything else. **What problems is Amplitude Activation solving and how is that benefiting you?** Currently, I am solving problems like the following: user's retention, user's activation, segmentation, cohorts analysis, "time to" analysis and many other things. ### 38. Amplitude makes analytics super easy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** February 04, 2022 **What do you like best about Amplitude Activation?** Easy to see analytics from the product viewer **What do you dislike about Amplitude Activation?** Inability to run analysis on A/B tests for e.g getting data on Stat-sig, setting confidence intervals **What problems is Amplitude Activation solving and how is that benefiting you?** Understanding consumer behavior and business analytics ### 39. Great tool for quick analysis. Fairly intuitive and easy to use. **Rating:** 3.5/5.0 stars **Reviewed by:** Jaskaran S. | Senior Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 18, 2022 **What do you like best about Amplitude Activation?** The interface is great. I like the ease of use. **What do you dislike about Amplitude Activation?** I am not at times sure on how the data is structured, which can lead to a lot of time wasted validating the data. **What problems is Amplitude Activation solving and how is that benefiting you?** Funnel analysis and segmentation. ### 40. Good so far **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 20, 2022 **What do you like best about Amplitude Activation?** Making cohorts, creating funnels, assessing drop-offs **What do you dislike about Amplitude Activation?** There are some downtimes time to time which results in inaccurate data **Recommendations to others considering Amplitude Activation:** If you need to assess funnel drop offs, go for it **What problems is Amplitude Activation solving and how is that benefiting you?** Assessing funnel conversions basis different user properties ### 41. Cut to the chase with Amplitude **Rating:** 4.5/5.0 stars **Reviewed by:** John M. | Digital Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** January 18, 2022 **What do you like best about Amplitude Activation?** Quick guidance on your next actions without heavy analysis. **What do you dislike about Amplitude Activation?** It might need getting used to and implementation to get the best out of it **What problems is Amplitude Activation solving and how is that benefiting you?** Figuring out what needs possible options to engaging clients ### 42. Amplitude is GA with asteroids **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** January 19, 2022 **What do you like best about Amplitude Activation?** Powerful tool with incredible granularity. **What do you dislike about Amplitude Activation?** The only issue is the learning curve. It was difficult to understand and to setup new charts on my first weeks with the tool. **Recommendations to others considering Amplitude Activation:** Not sure yet. **What problems is Amplitude Activation solving and how is that benefiting you?** I wasn't aware about Amplitude Recommend. Just checked it and looks very promising. I used Braze in the past and it seems I can use this tool for some similar purposes. Personalisation, triggers and timing. ### 43. Quick, Easy to catch up, Intuitive **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** January 26, 2022 **What do you like best about Amplitude Activation?** I like how intuitive it is. Check what you need a get visualisation you want. It's especially good for quick analysis to get a first impression on your data **What do you dislike about Amplitude Activation?** don't feel confident in other things than segmentation and cohort. Dashboards could be more customizable. **Recommendations to others considering Amplitude Activation:** Really good to start your Business Analyst carrier and skill build **What problems is Amplitude Activation solving and how is that benefiting you?** Segmentations and data visualisation for mobile games. ### 44. Excellent and Easy to Use Data **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** January 25, 2022 **What do you like best about Amplitude Activation?** Amplitude makes it easy to gather data and pull insights that are easy to understand and make sense. **What do you dislike about Amplitude Activation?** There is a learning curve to understanding all of the data points that are available depending on the company setup. **What problems is Amplitude Activation solving and how is that benefiting you?** We have been able to get real-time results that have helped us influence product decisions. ### 45. Making data informed decisions when developing a product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) **Reviewed Date:** January 25, 2022 **What do you like best about Amplitude Activation?** Very easy interface, intuitive to use and to share. **What do you dislike about Amplitude Activation?** I'd like it to be easier to invite multiple owners to my charts. It's not too hard either, but it's multi-step. **What problems is Amplitude Activation solving and how is that benefiting you?** Understanding how users are behaving without having to anticipate it. The views are easier, and it makes the use of it quite straightforward. ### 46. Im not user of Amplitude Recommend, only of Analytics **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) **Reviewed Date:** January 18, 2022 **What do you like best about Amplitude Activation?** Be able to extract information in real-time quickly in the case of Amplitude Analytics **What do you dislike about Amplitude Activation?** Lack of precision in the information and complexity of the reports. Amplitude Analytics **Recommendations to others considering Amplitude Activation:** N/A **What problems is Amplitude Activation solving and how is that benefiting you?** To give my clients real-time data of different variables and during the trend. Amplitude Analytics ### 47. Great analytics tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 20, 2022 **What do you like best about Amplitude Activation?** Very user friendly with so many different chart formats to show you the data you need. **What do you dislike about Amplitude Activation?** I wish you could draw the retention charts out longer than 30 days. **What problems is Amplitude Activation solving and how is that benefiting you?** I find pain points in the user funnel that then informs company decisions. ### 48. Nice! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** January 25, 2022 **What do you like best about Amplitude Activation?** I like the event tracking feature; it's convenient **What do you dislike about Amplitude Activation?** Finding events is sometimes pretty tough **What problems is Amplitude Activation solving and how is that benefiting you?** I would say getting granular with the details is always awesome ### 49. I haven't tried all features yet **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** January 26, 2022 **What do you like best about Amplitude Activation?** Cohort syncs with diffrent tools. This is helpful for user researching. **What do you dislike about Amplitude Activation?** What Recommend is different took from the main Amplitude **What problems is Amplitude Activation solving and how is that benefiting you?** Cohorts syncs primarily ### 50. Great tool for enabling testing of personalised marketing campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** September 06, 2021 **What do you like best about Amplitude Activation?** Amplitude recommend enabled us to run behavioral-based marketing campaigns aimed at segments that we wanted to prioritize. We used data from the platform to create lists in HubSpot of particular contacts and the information was reliable. **What do you dislike about Amplitude Activation?** I would like to see more best practices available. Large data sets can be overwhelming and make it hard to know what to do. **What problems is Amplitude Activation solving and how is that benefiting you?** Amplitude Recommend allowed me to create a better customer experience for essential segments and increase the growth rate in those areas. ## Amplitude Activation Discussions - [Why is Amplitude better than Google Analytics?](https://www.g2.com/discussions/why-is-amplitude-better-than-google-analytics) - [How good is Amplitude?](https://www.g2.com/discussions/how-good-is-amplitude) - [What is Amplitude recommend?](https://www.g2.com/discussions/what-is-amplitude-recommend) - [How accurate is the forecast of the data of time?](https://www.g2.com/discussions/how-accurate-is-the-forecast-of-the-data-of-time) - 1 upvote - [View Amplitude Activation pricing details and edition comparison](https://www.g2.com/products/amplitude-activation/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-14+16%3A48%3A04+-0500&secure%5Bsession_id%5D=e8ffd09b-5d0b-4796-8390-b89bd2a0566a&secure%5Btoken%5D=2cc7f045cdc8a6b6af6b691943e2a62002ca9fcded39b6e5bf05ef1b2b880a30&format=llm_user) ## Amplitude Activation Features **Segmentation** - A/B Testing - Customer Profiles **Targeting** - Behavioral Targeting - Contextual Targeting **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making ## Top Amplitude Activation Alternatives - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.8/5.0 (1,332 reviews) - [Braze](https://www.g2.com/products/braze/reviews) - 4.5/5.0 (1,656 reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) - 4.2/5.0 (583 reviews)