--- title: Insider One Reviews meta_title: Insider Reviews, Pros + Cons, and Top Rated Features meta_description: Insider reviews, pros and cons, and highest rated features. All from real, verified users. aggregate_rating: rating_value: 4.8 review_count: 1415 scale: '5' date_modified: '2026-08-15' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Insider One Reviews **Vendor:** Insider One **Category:** [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) **Average Rating:** 4.8/5.0 **Total Reviews:** 1,415 ## About Insider One Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One provides the ultimate vendor experience, proven in fifteen industries and more than 30 countries for more than a decade, to help teams be first, be focused, and be progressive, redefining what it means to lead in customer engagement. Trusted by 2,000+ customers, including some of the world’s most loved brands like Samsung, L’Oréal, Unilever, Allianz, ING Group, Toyota, Singapore Airlines, and GAP, to accelerate growth, build customer love, and become a market leader. Loved by customers, recognized by analysts, Insider One is the only vendor recognized as the #1 leader in all the capabilities marketing and customer engagement teams need, including AI, Customer Data Management, Cross-Channel Journey Orchestration, and Personalization, offering brands unrivaled product excellence within a single consolidated platform. Accolades include: Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025 2025 Leader in the Gartner Magic Quadrant for Personalization Engines #1 Customer Choice: 2025 Gartner Voice of the Customer for Personalization Engines Leader in the Forrester Wave for Experience Optimization Platforms, Q4 2024 The Gartner Customers’ Choice for Multichannel Marketing Hubs in 2025 The #1 G2 Leader in 11 categories, including CDP, Personalization Engines, Mobile Marketing, Customer Journey Analytics, SMS Marketing, WhatsApp Marketing, eCommerce Search, and eCommerce Personalization, with a perfect 100/100 user satisfaction score. Today, Insider One is powered by 1,500+ team members representing 50+ nationalities across 30+ offices. The company is woman-founded and predominantly women-owned, with 70% of senior executive roles, including the CEO, CMO, CHRO, and CFO, held by women. Through initiatives such as 100 Cities, 100 Projects, Young Engineers Club, SheCodes, and SheLeads, Insider One continues to expand its positive impact across global communities, driving opportunities, inclusion, education, and equity for this and future generations." ## Insider One Pros & Cons **What users like:** - Users find Insider One's **ease of use** beneficial, allowing for quick campaign edits and improved customer engagement. (221 reviews) - Users highlight the **enhanced customer engagement** strategies of Insider One, facilitating personalized and timely interactions across channels. (204 reviews) - Users value the **personalization features** of Insider One, enhancing customer engagement and driving conversions effectively. (180 reviews) - Users value the **high engagement capabilities** of Insider One through personalized messaging and timely product recommendations. (168 reviews) - Users praise the **proactive support** from Insider's Customer Success team, enhancing their experience and providing strategic insights. (161 reviews) - Users rave about the **automation** features of Insider One, significantly boosting engagement and campaign efficiency with minimal effort. (160 reviews) - Helpful (159 reviews) - Analytics (134 reviews) - Features (122 reviews) - Engagement Increase (112 reviews) **What users dislike:** - Users find the **learning curve steep** due to numerous features, making initial setup and optimization challenging. (81 reviews) - Users face a **difficult learning** experience due to the complex setup and steep learning curve of Insider One. (38 reviews) - Users find the **time-consuming setup** process for campaigns and surveys to be a significant drawback. (37 reviews) - Users face a **high learning curve** with Insider One, needing time to familiarize themselves with its features. (31 reviews) - Users report that **integration issues** with Insider One require significant time, resources, and technical expertise to resolve. (29 reviews) - Limited Features (29 reviews) - Missing Features (29 reviews) - Users experience **poor customer support** due to long wait times, despite their helpfulness once contacted. (29 reviews) - Limited Templates (25 reviews) - Slow Performance (24 reviews) ## Insider One Reviews ### 1. Good platform for managing Browser Notifications **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** June 23, 2025 **What do you like best about Insider One?** The customer service team is really helpful and the platform is really easy to use **What do you dislike about Insider One?** There's not a lot of A/B testing possible, although I know this is coming soon. There's sometimes some technical issues where pushes won't work as expected **What problems is Insider One solving and how is that benefiting you?** Insider help us automate, track and create browser notifications for our customers, which help us boost engagement and overall sales. ### 2. Great CX platform with innovative features **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** May 27, 2024 **What do you like best about Insider One?** User friendly interface, great customer suppport, lots of features **What do you dislike about Insider One?** Some difficult integrations with non-standard configurations/platforms **What problems is Insider One solving and how is that benefiting you?** Rapid A/B testing, allowing us to test UX and new features prior to development. This allows us to work more efficiently, and personalise experiences for our users based on real data. Easy to build email and sms marketing. Easy to segment users and groups ### 3. Automation and personalization boosted engagement and revenue. **Rating:** 5.0/5.0 stars **Reviewed by:** Seray S. | Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2025 **What do you like best about Insider One?** "SMS and WhatsApp ensured high engagement rates for promotions, while email campaigns with personalized recommendations drove higher conversions. " **What do you dislike about Insider One?** The Analytics Dashboard is detailed but feels slightly cluttered. A single view would simplify tracking. **What problems is Insider One solving and how is that benefiting you?** Our challenge was re-engaging inactive customers and increasing repeat purchases. Architect allowed us to set up personalized automation for win-back campaigns, while SMS and WhatsApp ensured timely and high-converting customer interactions. By delivering personalized emails featuring abandoned products and recommended items, we saw a major uplift in engagement and revenue. ### 4. %25 Increase direct travel bookings **Rating:** 5.0/5.0 stars **Reviewed by:** Batın U. | Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2024 **What do you like best about Insider One?** Email and WhatsApp for 70+ ready-to-use templates which helped us set up and launch campaigns quickly and without tech support. The Mobile App for its ability to enable us to create an interactive and engaging App store with gamification elements. **What do you dislike about Insider One?** The growth managers have knowledge, know the product well, and suggest the best fit solutions. **What problems is Insider One solving and how is that benefiting you?** Every year, despite having the best travel packages, we struggled with sales because we couldn't promote our offerings to a larger audience. Insider's ready-to-use Email and WhatsApp template library helped us resolve the issue. The Mobile App enabled us to easily tweak our Mobile App to showcase the latest offers. We were able to achieve 25% more bookings this holiday season compared to previous years. ### 5. Notable increase in client retention because to Insider's Web Suite **Rating:** 5.0/5.0 stars **Reviewed by:** Hakan . | Ecommerce Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Insider One?** The Web Suite significantly improved our website's user experience, enabling dynamic content adaptation based on individual visitor data and behaviour. **What do you dislike about Insider One?** The dashboard can be a little more user-friendly, looks complex in its current avatar. However, we can obtain insightful information about our initiatives with just a few clicks, which has been quite helpful. **What problems is Insider One solving and how is that benefiting you?** We saw a significant improvement in our business after using Web Suite. We were able to provide our website visitors with customized product recommendations using Web push notifications. ### 6. Overall great for product recommendations, does what is says on the tin **Rating:** 4.0/5.0 stars **Reviewed by:** Neil A. | Head of Ecommerce Trade, Enterprise (> 1000 emp.) **Reviewed Date:** June 29, 2025 **What do you like best about Insider One?** Team are great, engaged and quick to respond to any questions and regular weekly WIP’s. Constantly innovating and reacting to market trends. **What do you dislike about Insider One?** Reporting is limited and can be challenging. Would like a forum where global results are shared and a more proactive approach in how to drive product recommendations even harder. **What problems is Insider One solving and how is that benefiting you?** Product recommendations ### 7. Onboarding and support team are great, developer turn around time needs work **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** February 17, 2025 **What do you like best about Insider One?** Support from onboarding team has been great. They have provided many work arounds and assistance in busy period. There are a lot of templates to use which are good starting points. **What do you dislike about Insider One?** Very slow ticket processing time if they have to go back to their developers to get something fixed or amended. Some product features need to be more streamlined to an australian market, ie countdown timers not be able to be created to end in multiple time zones. **What problems is Insider One solving and how is that benefiting you?** Allowing us to test use cases that would otherwise take weeks for our dev teams to code when we don't know the efficacy of each one. Also allowing us to personalise and target groups of customers on website journeys. ### 8. Great experience **Rating:** 5.0/5.0 stars **Reviewed by:** Thomas M. | eCommerce Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** June 17, 2025 **What do you like best about Insider One?** The functionalities are excellent, and being able to use Insider not just for A/B testing but also for running promotions is a major advantage. **What do you dislike about Insider One?** Sometime to get a campaign create and build on time can be a challenge **What problems is Insider One solving and how is that benefiting you?** Some aspects of our UX need to be challenged, and Insider gives us the tools to do just that. ### 9. Enhanced customer experience through bot integration in Whatsapp **Rating:** 4.5/5.0 stars **Reviewed by:** ezgi b. | Müşteri İlişkileri, Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2025 **What do you like best about Insider One?** Insider provided us with services that create a better and faster customer experience. The platform is easy to use and user-friendly. They delivered a product tailored to the dynamics of the energy sector. **What do you dislike about Insider One?** The platform’s overall metric reporting has room for improvement. We would appreciate more comprehensive and user-friendly reporting features to better support our needs **What problems is Insider One solving and how is that benefiting you?** It has been helpful in delivering fast solutions to our customers ### 10. Overall, Insider has been a valuable tool in supporting our digital marketing effort **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** June 10, 2025 **What do you like best about Insider One?** the platform has been helpful for our campaigns, especially in segmentation and augmentation **What do you dislike about Insider One?** some features on insider can feel quite complex at first, especially for new users. it sometimes takes extra time to understand the flow between different tools. **What problems is Insider One solving and how is that benefiting you?** They help me out ti understand some of insider’s features which allowing me to understand the platform even more ### 11. Witnessed an uplift in conversion rates on email campaigns that were powered by Insider **Rating:** 4.5/5.0 stars **Reviewed by:** Merve K. | Content Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** February 02, 2023 **What do you like best about Insider One?** We’ve been working with Insider for the past 6-7 months now and what we really like about the platform is that it’s capable of showing results from the first month itself. We believe it’s all because of their time that works 24*7 to make the tool implementation process faster. We’ve been able to show personalized emails to boost engagement and conversions for a wide variety of use cases thanks to Insider’s exhaustive pre-built template store. Their template store has been extremely helpful in allowing us to get started pretty quickly with creating personalized campaigns for different user segments. **What do you dislike about Insider One?** There’s nothing specific that we can point out here, but one thing we’d like to add is in the initial stage, it’s sometimes difficult to get used to the platform. But with some frequent training sessions from the experts and continuous support from the customer success team, understanding all the features of the platform becomes easy. **What problems is Insider One solving and how is that benefiting you?** We were finding it difficult to engage with our inactive and churned users. That’s why we need a solution that could help us bring back those users to our website, and keep them engaged and retained. Thus, to re-develop interest among them, we decided to use email as a channel to communicate with them. It took us a few days to decide which platform we should use and then we came to know about Insider. With the help of their Digital Growth team, we were able to create segmented email campaigns as well as newsletters. Given that all these campaigns were highly personalized, we observed a good opt-in rate. Not just that, we also achieved a conversion rate slightly higher than that we used to receive from the website. ### 12. Cross channel customer journeys boosted conversion rates by 21.83% **Rating:** 5.0/5.0 stars **Reviewed by:** Neeraj M. | Head of Media- Business Intelligence & Data Management, Enterprise (> 1000 emp.) **Reviewed Date:** October 26, 2023 **What do you like best about Insider One?** Insider’s Architect tool's cross-channel journeys helped us engage our customers on their most preferred channels. The ability to launch such sophisticated journeys for different user personas across websites proved extremely beneficial for us, boosting our conversion rates by 5%. Apart from Architect, we also used the Web Suite, Smart Recommender, Web Push, Email, SMS, and WhatsApp tools. The Web Suite stood out with its journey orchestrator. It enabled us to personalize campaigns using easy pop-ups. The messages delivered by these pop-ups were used to promote our products, generate leads, and encourage users to for loyalty sign ups **What do you dislike about Insider One?** The Web Suite's behavioral targeting allowed us to target customers based on their behavior on our website and mobile app. This enabled us to deliver more relevant and timely messages to our customers. Initially, understanding the entire process was somewhat challenging, but Insider’s support team assisted us throughout. **What problems is Insider One solving and how is that benefiting you?** We wanted a tool that consolidated all marketing channels into a single panel, which was easy to use and enabled us to create cross-website customer journeys with multiple channels. Insider’s product suite became a dream come true. They provided an easy-to-use platform suitable for multiple use cases. We had all channels under one dashboard, which empowered us with efficient go-to-market strategies and improved agility. This 360 marketing automation boosted our conversion rates, including purchases, code registrations, and sign-ups, and reduced cart abandonment and bounce rates, improving our overall gross profit margin. Thank you, Insider, for all your support. ### 13. Tailor-made VIP experience for our VIP customers **Rating:** 5.0/5.0 stars **Reviewed by:** Miraç R. | digital marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 17, 2022 **What do you like best about Insider One?** Insider helped us prioritize and create truly meaningful experiences for our loyal customers. Starting from automatically segmenting our VIPs and loyal customers with RFM and predictive segments, to creating interactive, actionable, gorgeous campaigns on email and web suite optimized for conversion, Insider has helped us create a truly VIP experience that our customers deserve.Best part was that all our campaigns were designed to be actioned with fewer clicks right within channels like email. We were able to create gorgeous emails and take into account customer feedback and user preference at different touchpoints to make the experience truly unique and special. **What do you dislike about Insider One?** Deliverability was a concern for us initially since we switched from a different email provider. After following Insider’s automated warm-up process, our deliverability scores are in a good shape. **What problems is Insider One solving and how is that benefiting you?** We realized that we needed to dive into retention strategies to influence our VIP customers into repeat purchases and increase revenue per user. Insider helped us achieve this by leveraging customer data, segmenting VIPs automatically, and helping us create high-performing and actionable emails with minimum coding efforts. We were able to bring web experiences to our emails easily with pre-defined AMP templates. **Official Response from Neeraj Manivannan:** > Hello Mirac, Thank you so much for writing such a detailed review of our products and capabilities. We are thrilled to hear that our platform has been instrumental in helping you create truly meaningful experiences for your loyal customers. We're especially glad to hear that our platform has helped you design engaging emails and make the experience truly unique and special for your customers. We are glad that email deliverability, which seemed like a concern for you has also been addressed now. Here's a video of how you can boost email deliverability in just 3 quick steps. ### 14. Leveraging Insider’s SaaS Platform to Drive Sales Growth for Business **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Furniture | Mid-Market (51-1000 emp.) **Reviewed Date:** December 02, 2024 **What do you like best about Insider One?** The best thing about Insider is its ability to seamlessly integrate with existing systems, providing a centralized platform for customer engagement and personalized marketing. The user-friendly interface and powerful segmentation tools have made it easier to tailor campaigns based on real-time customer behavior, which has significantly enhanced the overall customer experience. The platform's ability to track and measure campaign performance also helps in making data-driven decisions, leading to improved ROI. **What do you dislike about Insider One?** One of the challenges with Insider is the learning curve associated with some of its more advanced features. While the platform is highly powerful, it can take some time to fully grasp the deeper functionalities, especially for users without a technical background. Additionally, the pricing structure may not be suitable for smaller businesses, as the comprehensive features come at a higher cost. **What problems is Insider One solving and how is that benefiting you?** Insider solves key marketing challenges by offering a platform that integrates customer data, enabling personalized marketing at scale. It helps businesses automate and optimize cross-channel campaigns, improve customer engagement, and make data-driven decisions using AI-powered insights. This results in more effective marketing strategies, better customer experiences, and higher ROI. ### 15. Delivering hyper personalized experiences possible with Insider **Rating:** 5.0/5.0 stars **Reviewed by:** Recepcan S. | E-Commerce Associate Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** November 18, 2024 **What do you like best about Insider One?** Web Suite for its ability to run easy pop-up campaigns.We make good use of Architect’s pre-built templates because it enables us to launch and activate campaigns quickly. We save these as custom templates and then use different versions of it later. **What do you dislike about Insider One?** The tools appear to be complex but they are super easy to use. **What problems is Insider One solving and how is that benefiting you?** Our customer data was siloed and there was no way we could track and identify if it was the same customer browsing our app and webstore. Architect’s journey tracking coupled with CDP capabilities helped us establish a unified customer profile for all our customers. With each customer having a unique profile and all their data at one place we could engage with them meaningfully. ### 16. Onsite and Web Push helped increase our conversion rates **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Motion Pictures and Film | Mid-Market (51-1000 emp.) **Reviewed Date:** June 26, 2024 **What do you like best about Insider One?** Onsite personalisation features helped to streamline our website visitors' navigation and product discovery. We obtained an in-depth instruction and assistance required to properly comprehend the product and integrate it into our website. And we were particularly delighted with the way these worked in perfect harmony to create powerful, personalised customer experiences at scale. **What do you dislike about Insider One?** We did need some time to generate fresh scenario concepts before utilising Insider. But now, with Insider everything is so straightforward and effortless. **What problems is Insider One solving and how is that benefiting you?** Insider helped us to promote relevant movies to different web site users and helped users navigation when we have a lot movies. It also helps us give more visibility to our seasonal campaigns. ### 17. Personalized communication giving us higher customer satisfaction rates **Rating:** 5.0/5.0 stars **Reviewed by:** Zülal . | Digital Marketing Assistant, Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2024 **What do you like best about Insider One?** The Web Suite’s gave us the intuitive design that made navigation easier for customers. We saw that more people actually completed the buying journey, without abandoning the cart. **What do you dislike about Insider One?** Nothing major but we wish that the new updates or features could be rolled out across products simultaneously. We experience great results from one product, but that particular feature is not available in the other products, it is a little disappointing. **What problems is Insider One solving and how is that benefiting you?** We were losing sales opportunities because of the unsatisfactory customer experience. We wanted to address problems with our engagement strategies. We have implemented the architect solution and ran customized campaigns, which improved lead quality. We managed to reduce higher bounce rates using personalized communications and suggestions regarding their loans. ### 18. Accelerated Campaign Launch and Revenue by 30% using Insider’s messaging products **Rating:** 5.0/5.0 stars **Reviewed by:** Hande B. | App & Growth specialist, Enterprise (> 1000 emp.) **Reviewed Date:** October 23, 2023 **What do you like best about Insider One?** We offer a vast product catalog, with numerous items across categories and sub-categories. Presenting these products on our website in a manner that makes them easily discoverable for our customers was daunting. However, the Insider team went above and beyond to support our objectives. We adopted several tools, including Email, WhatsApp, SMS, Eureka, and Mobile App. Of these, Eureka's AI-powered Search Recommendations feature stood out. It tailored search outcomes for every shopper based on their previous interests and anticipated behaviors, providing AI-driven search results and suggestions. This enhanced the customer experience and had a positive impact on our sales. **What do you dislike about Insider One?** There's nothing we dislike about working with Insider. Their support team is responsive and friendly. We would highly recommend them. **What problems is Insider One solving and how is that benefiting you?** We wanted to improve our email campaign click-through rates, but we lacked the necessary resources and expertise. The Insider Email tool expedited our campaign launch and enhanced its effectiveness and click-through rates.Setting up an email campaign with Insider's modular email editor was incredibly convenient. We utilized existing templates and stored various blocks as separate modules for reuse in future emails, saving considerable time and resources.What we particularly appreciated about Insider's email tool was its ability to effortlessly transform a standard email into a conversion powerhouse by incorporating interactive, responsive, and dynamic elements. We relished the drag-and-drop feature, which allowed us to include real-time timers, coupons, and recommendations effortlessly.Thanks to these improvements, we saw a 30% increase in revenue and experienced quicker email campaign launches. ### 19. We managed to increase user engagement immediately this summer with the help of Websuite and Smart R **Rating:** 4.5/5.0 stars **Reviewed by:** Emre U. | UI Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2024 **What do you like best about Insider One?** The templates on Web suite made our design process very simple and we were able to create visually appealing campaigns across devices, keeping the integrity of the brand and maintaining consistency. We also experimented with the templates on Instory and were able to create engaging content very easily. **What do you dislike about Insider One?** The advanced features may be overwhelming at times. **What problems is Insider One solving and how is that benefiting you?** Our engagement levels were inconsistent and customers also complained about not being able to find products easily. But as soon as we adopted Insider’s tools, we were able to increase engagement, thanks to the visually appealing content and the smart recommendations. We were able to streamline the customer journey and entice them to finish the buying cycle. ### 20. We recorded instant engagement and increased conversions with Insider tools **Rating:** 5.0/5.0 stars **Reviewed by:** Fatma Şehnaz Y. | Yapay Zeka ve İnovasyon İş Analisti, Enterprise (> 1000 emp.) **Reviewed Date:** February 25, 2025 **What do you like best about Insider One?** -The automated workflows on the Whatsapp allowed us to set up triggered messages based on user actions. -We could quickly set up personalized offers and reminders on WhatsApp which instantly drove more conversions **What do you dislike about Insider One?** The platform had a lot of advanced features that we didn't use, later Insider’s training sessions reminded us to use them. **What problems is Insider One solving and how is that benefiting you?** Our main concern was that we had a lot of dormant customers on our platform. We needed help in reactivating these customers. With the Whatsapp, we automated reactivation flows for real-time communication. This mix of Insider’s solutions led to a notable increase in reengagement and transactions for us. ### 21. Insider helps boost Conversions and increase customer personalization experience. **Rating:** 5.0/5.0 stars **Reviewed by:** Yuchen C. | Project Leader, Enterprise (> 1000 emp.) **Reviewed Date:** September 04, 2024 **What do you like best about Insider One?** What I like best about Insider is its ability to create personalized, seamless customer journeys across multiple channels using AI-driven insights. It effectively anticipates user needs, making campaigns feel relevant and engaging without the usual complexities. The platform’s intuitive interface and powerful analytics make it easy to optimize strategies and achieve better results, enhancing both customer experience and marketing outcomes. **What do you dislike about Insider One?** One aspect of Insider that could be improved is the onboarding experience, as it can take some time to get fully acquainted with all the platform's advanced features. While it’s powerful, the breadth of tools available can feel a bit overwhelming initially. Additionally, the reporting customization could be more adaptable to meet unique business requirements, and integrating with certain legacy systems sometimes requires more technical workarounds than expected. **What problems is Insider One solving and how is that benefiting you?** Insider solves the challenge of delivering personalized customer experiences at scale, which directly benefits by increasing engagement and conversion rates. It addresses the need for cohesive multi-channel marketing by integrating web, mobile, and email efforts, ensuring consistent messaging across all touchpoints. This streamlines our marketing processes, allowing us to create tailored journeys that resonate with individual users. Insider’s real-time analytics and A/B testing help us make data-driven decisions quickly, optimizing campaigns on the fly and maximizing our marketing ROI. Overall, it simplifies complex marketing tasks, making our efforts more efficient and effective, while enhancing the customer journey. ### 22. Significant increase in conversion with tailored product recommendations. **Rating:** 5.0/5.0 stars **Reviewed by:** Ayberk A. | E-Commerce Intern, Enterprise (> 1000 emp.) **Reviewed Date:** November 18, 2024 **What do you like best about Insider One?** The tailored email campaigns with product recommendations, improved open rates and we saw an increase in engagement. **What do you dislike about Insider One?** It was a little difficult for our team to shift to these tools, but the Insider team really helped us adapt really well to their training sessions. **What problems is Insider One solving and how is that benefiting you?** We saw that there was a dip in our customer engagement and realised we have to do something different. By adopting Insider’s tools, we have managed to increase engagement by a whopping 35%! Our team created a seamless shopping experience along with tailored customer journeys with the help of Web Suite and Architect. The timely price alert and back-in-stock alerts further helped engage the customers and drive sales too. ### 23. Insider enhanced our overall web & app performance **Rating:** 5.0/5.0 stars **Reviewed by:** Nermin G. | Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2024 **What do you like best about Insider One?** Firstly, I want to address the Insider team's frequent follow-ups and fast response times. Customer support made our transition easier. Web customization makes it simple for users to locate suitable products. Thanks to Web Suite and Smart Recomm. our website traffic and conversions increased. We are happy with every aspect of Insider, including deployment, integration, and outcome tracking. **What do you dislike about Insider One?** The tools were difficult to use correctly at first, but with time we learned how to use them. **What problems is Insider One solving and how is that benefiting you?** Our ROI has increased thanks to Insider. We were able to improve customer engagement and conversion rates by fine-tuning our strategy with Insider's dynamic and real-time insights. Smart Recommender's optimized recommendations during the purchasing process helped increase the cart value. ### 24. Uplift is conversion rates by 25% **Rating:** 5.0/5.0 stars **Reviewed by:** Esma K. | Strategic Marketing Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2024 **What do you like best about Insider One?** "The Email and WhatsApp template library. Robust segmentation features that enabled us to set up targeted WhatsApp campaigns. " **What do you dislike about Insider One?** It would be nice if the price a little bit lower. **What problems is Insider One solving and how is that benefiting you?** "The SMS had a significant positive impact on our conversions The Email and WhatsApp with its ready to use templates are one of the best communications tools Insider has We love the journey personalization of the Architect." ### 25. Saw 13% increase in conversion rate in one month **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** February 21, 2025 **What do you like best about Insider One?** Out of all the features that we have used till now, web push notifications and responsive banners have changed our business dynamics. Now it has become very easy for us to customize content for the users on our website with personalized product recommendations. **What do you dislike about Insider One?** The analytics dashboard is too detailed for us. We would like to see more graphs to catch the right information quickly. **What problems is Insider One solving and how is that benefiting you?** We faced challenges in engaging customers effectively. Customers used to come and leave the website without making any purchases. Dynamic and targeted content for each customer worked well for us. We have seen 13% increase in conversion rate. ### 26. 3.5X email open rates with Insider **Rating:** 5.0/5.0 stars **Reviewed by:** Aslıhan N. | E-Ticaret İçerik ve Satış Uzmanı, Small-Business (50 or fewer emp.) **Reviewed Date:** August 04, 2023 **What do you like best about Insider One?** The email suite by Insider coupled with Architect (Insider’s customer orchestration tool) helped us boost our email open rates by 10x times. The best part, the tool triggers personalized emails relevant to customers in real-time based on their current online behavior and the same message is sent across all channels including web push and SMS.The AI capability of Next Best Channel helped us target the users on their preferred channels amongst Web Push, Email, and SMS and this helped us achieve most engagement as we could. **What do you dislike about Insider One?** Understanding the implementation of various tools across different communication channels was a challenge initially. However, the support team at Insider guided us at every step of the way. **What problems is Insider One solving and how is that benefiting you?** We were not getting the desired conversion on our email campaigns and other messaging channels. With Insider’s Architect, Web Suite, Email, and SMS tools we hit the jackpot by sending highly personalized messaging that resonated with our audience and saw our email and message open rates improve magically over a few weeks. ### 27. Improved retention and sales by 30% with personalized shopping **Rating:** 5.0/5.0 stars **Reviewed by:** Seyid R. | E-ticaret Proje Müdürü, Mid-Market (51-1000 emp.) **Reviewed Date:** February 18, 2025 **What do you like best about Insider One?** "1. Web Suite provided our users with personalized recommendations on-site. 2. Mobile app tools improved retention and sales, while Web Push notifications drove conversions with targeted promotions." **What do you dislike about Insider One?** We initially had to set up web templates separately, but responsive templates later solved this. **What problems is Insider One solving and how is that benefiting you?** "We wanted a consistent shopping experience across web and mobile while improving conversion rates. With Web Suite, we provided dynamic content, AI-powered recommendations, while our mobile app became a high-performing channel for personalized engagement. Web Push notifications played a crucial role in recovering abandoned sessions and promoting new collections. It resulted in a significant increase in customer retention and sales. ### 28. My Comments **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2024 **What do you like best about Insider One?** Insider is a powerful tool I use to improve customer experience and boost conversions. It lets me deliver personalized content based on user behavior, building a stronger connection with each customer. I can create targeted campaigns for specific customer segments, making my marketing more effective. Through multiple channels like email, web push, and SMS, I stay engaged with customers across all touchpoints. With A/B testing and behavior analytics, I optimize conversion rates and track campaign performance with detailed reports to refine my strategy. In short, Insider helps me enhance both customer satisfaction and sales conversions. **What do you dislike about Insider One?** There isn’t anything I dislike. I am happy with Insider **What problems is Insider One solving and how is that benefiting you?** Insider provides effective solutions to some of the key challenges I face in digital marketing. For example, if my conversion rates are low, it helps me boost them with personalized content and A/B testing. By enabling better analysis in customer segmentation, I can create more targeted and effective campaigns for my audience. ### 29. Intuitive Customer Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Bhavya N. | Strategy Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** May 08, 2025 **What do you like best about Insider One?** 1. Architect journeys 2. Segmentation analysis **What do you dislike about Insider One?** 1. InApp template limitations 2. Sdk upgrades limits some functionalities **What problems is Insider One solving and how is that benefiting you?** 1. Personalisation of customer segments 2. Fast customer responses ### 30. We are extremely satisfied using Insider for over 3 years! **Rating:** 4.5/5.0 stars **Reviewed by:** Reem I. | Retention Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 10, 2025 **What do you like best about Insider One?** Very user friendly. Great Customer Success Team. New features are always developed to suit our needs **What do you dislike about Insider One?** Can sometimes lag. Minor bugs at times. Some features are missing (but being worked on). **What problems is Insider One solving and how is that benefiting you?** Great way to segment our many users and send them personalized communication and promotions on channels that are most fit. Great tools to understand our international audience more (which had been an issue in the past). ### 31. Our bounce rates have been reduced by 50% **Rating:** 5.0/5.0 stars **Reviewed by:** Ali Y. | Digital Marketing Group Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2024 **What do you like best about Insider One?** With over 50 templates, Insider's WhatsApp enhanced our customer interaction. We are able to provide individualized experiences thanks to the Architect. Sending out email campaigns is now quite simple. **What do you dislike about Insider One?** Using Insider to engage customers is simple. It can take some time to fully grasp its capability though. **What problems is Insider One solving and how is that benefiting you?** We were able to create unique journeys by adding initial elements, conditions, and channels, then adjusting them as necessary thanks to the orchestrations provided by the Architect. The drag-and-drop editor of the email tool made it simpler for us to add coupons and suggestions. With WhatsApp and SMS, the messages felt more tailored to the recipients, providing a one-on-one experience. ### 32. Conversions maximized with Insider's Growth Management Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Başak P. | Assistant Manager | Digital Marketing & Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** May 03, 2023 **What do you like best about Insider One?** At our company, we strive to optimize every aspect of our online presence to increase conversions. That's why we turned to Insider's Growth Management Platform to help us achieve our goals. The platform has been instrumental in optimizing our on-page conversions, and we've also been using it to generate both automated and manually submitted web push notifications. Our primary reason for partnering with Insider was to improve our conversion rates, and we've seen significant results. The web push notifications have been a valuable addition to our conversion optimization efforts, allowing us to connect with a new audience that was previously out of reach. By using online push notifications, we've been able to reach our target audience more effectively and increase engagement with our brand. **What do you dislike about Insider One?** While there is room for improvement in the support provided, the product itself has been instrumental in helping us detect and fix bugs, ultimately leading to a better final product. **What problems is Insider One solving and how is that benefiting you?** Insider's platform has been an essential tool for us in maximizing conversions to their full potential. Insider offers a managed solution that helps us create and implement ideas rather than just providing a self-service platform. We felt that the Insider Growth Management Platform offered better value for the money. The combination of automated web pushes and the Growth Management Platform has allowed us to create a seamless customer journey, resulting in increased conversions and a better overall user experience. If you're looking to take your online business to the next level, we highly recommend giving Insider a try. ### 33. Increased page views and average session duration by 38% from Insider’s products **Rating:** 5.0/5.0 stars **Reviewed by:** Hezekiah J. | DIGITAL PLATFORM MANAGER, Enterprise (> 1000 emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Insider One?** Insider's tools helped us raise awareness of services to our customers informed about the legalities involved in doing transactions. We utilized their Web Suite, Mobile App, Web Push, and InStory tools - and all of them worked flawlessly. With Web Push recommendations - we were able to send personalized service recommendations to our website users. This strategy enhanced our engagement with them and made leads collection and conversion easy. We collected a whopping 70k leads with Insider. The Web Push Opt-in Box template provided customizable opt-in templates that were in compliance with browser policies, such as Chrome's quieter permission UI and Safari's interaction-first opt-in policy. The design emulated the native opt-in by presenting a browser-based consent screen that invited our users to subscribe to notifications from the website without the use of intrusive pop-up windows. This approach substantially increased our new user acquisition rates. **What do you dislike about Insider One?** Our service portfolio is quite vast. So it was challenging for us to grasp the full capabilities of Insider's products. However, their support team was of great assistance. They are proactive and responsive, always delivering immediate solutions to even our smallest queries. **What problems is Insider One solving and how is that benefiting you?** We were struggling to increase service discovery on our website and reached out to Insider for support. They were extremely helpful, and the results we achieved exceeded our expectations. InStory enabled us to create and publish interactive content on our website, similar to Instagram stories but designed for websites. The multi-story templates feature allowed us to select from a variety of designs to best fit our content and align with our brand's aesthetic. Web Suite’s Action Builder enabled us to create custom templates without the hassle of coding. This greatly simplified task automation and facilitated the creation of complex customer experiences. These strategies boosted our page views and session times, making our website a more user-friendly platform. ### 34. Significant uplift in conversion rates **Rating:** 5.0/5.0 stars **Reviewed by:** Sema S. | E-Commerce Senior Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** November 11, 2024 **What do you like best about Insider One?** Eureka has been a game changer for our new product launch sales. The Web Suite is a single platform for effective site management, saving time and money. Since we started using Insider, we have seen a huge rise in our conversion rates. **What do you dislike about Insider One?** The Insider team and their platform are a match made in heaven. **What problems is Insider One solving and how is that benefiting you?** We were struggling with the sale of our new product launches. Given the frequent launch of our products, our customers often ended up missing product updates. This led to low conversion rates especially with respect to our newly launched products. Thanks to Eureka's easy-to-use product discovery features and Smart Recommender, our conversion rate has grown dramatically. ### 35. Helped us create a convenient shopping experience for our customers **Rating:** 5.0/5.0 stars **Reviewed by:** Ece . | Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2024 **What do you like best about Insider One?** The mobile app’s easy-to-use design makes it simple for our customers to browse and purchase our products, which has increased our engagement and retention rates. **What do you dislike about Insider One?** Insider’s predictive segments are ready-to-use and AI-driven; we can’t manually adjust them. If manual changes were possible, the learning phase could have been shorter **What problems is Insider One solving and how is that benefiting you?** We struggled to direct our customers to the right products because of our diverse product lines. But Insider helped us streamline the process and not only allow customers to use the AI search and find the right product, but also recommend other products which they may like. This increased our Average Order Value (AOV) and conversions became comparatively easier ### 36. Got higher conversions with Insider's seamless web and mobile experience **Rating:** 5.0/5.0 stars **Reviewed by:** Emre B. | Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 21, 2025 **What do you like best about Insider One?** -Seamless cross-channel personalization experience between web and mobile app. -Web push notifications drive timely promotions and flash sales. **What do you dislike about Insider One?** The platform has many features, so it took time to fully explore all its capabilities. **What problems is Insider One solving and how is that benefiting you?** We wanted a unified shopping experience across web and mobile while improving customer engagement. Insider’s Web Suite helped us personalize product recommendations on-site, while Web Push re-engaged users with timely alerts on new arrivals and discounts. Our mobile app became a high-converting channel with AI-driven segmentation and push notifications. Since implementing Insider, we’ve seen a significant increase in returning customers and higher conversion rates. ### 37. A complete and connected experience with easy customization **Rating:** 4.0/5.0 stars **Reviewed by:** Renato F. | E-commerce Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2025 **What do you like best about Insider One?** Is comprehensive, easy to use, and offers many possibilities for creating customer journeys and delivering personalized communication. It greatly helps with conversion and facilitates integration across marketing channels. **What do you dislike about Insider One?** Some more complex and technical requests take longer to be resolved. **What problems is Insider One solving and how is that benefiting you?** It is improving the customer journey and making everything more connected. ### 38. 2X the conversion rates with Insider’s Web Push **Rating:** 5.0/5.0 stars **Reviewed by:** Gökçe G. | Marketing Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** October 13, 2023 **What do you like best about Insider One?** Insider’s tools seamless integration and intuitiveness impressed us the most. We chose the Architect, Email, and Web Push tools. At first, we were unsure about using Web Push as a communication channel. However, Insider’s Web Push tool reassured us that we had made the right decision. It is one of their top tools offering outstanding features that allow us to manage opt-ins and fine-tune campaigns for engagement without overwhelming our users. **What do you dislike about Insider One?** There's nothing to dislike about Insider. They have a great team and product, and together they deliver a top-notch customer experience. **What problems is Insider One solving and how is that benefiting you?** Our conversion rates had been slowing down, and we needed an immediate solution. After reading positive reviews, we reached out to the Insider team. And they have the top tools like Web and App Push. Their segmentation abilities allowed us to launch targeted campaigns effortlessly. Pushes like price alerts and back-in-stock notifications encouraged customers to make purchases. Since launching these campaigns, our conversions and recovered revenue rates have increased. As for Architect, it played a critical role in crafting journeys across multiple channels like Web Push, App Push, In-app, Email, and SMS for a single use case. With the Next Best Channel capability, we engaged users on their favorite channels, boosting user interaction. The A/B split winner auto-selection feature lets us automatically pick the most effective customer journey from an A/B split test. ### 39. Insider kept getting our customers back for more and more purchases **Rating:** 5.0/5.0 stars **Reviewed by:** Ömer Faruk K. | E-commerce Responsible, Small-Business (50 or fewer emp.) **Reviewed Date:** August 02, 2023 **What do you like best about Insider One?** Our marketing team was doing a great job of running campaigns however our website failed to captivate the audience since we were not able to maximize to show personalized experiences. The web suite from Insider changed the game thanks to their Personalize It Yourself kit. Their journey orchestration tool helped us in tracking customer behavior and preferences and enabled us to display captivating and responsive results on the website ensuring the customers stayed and discovered more. All of this together helped us generate double the sales from our previous quarter. **What do you dislike about Insider One?** We were spoiled for choice with Insider, so many templates and tools to choose from, one of the best marketing solutions in the market. No complaints at all **What problems is Insider One solving and how is that benefiting you?** Holding the customers' interest and getting them to spend more time on our website was a task. Reaching out to customers only available on email and SMS to get back and finish their purchase was another tough nut to crack. Insider’s Web Suite, Mobile App, Email, and SMS tools helped us overcome these challenges and double our sales within a quarter. Will definitely recommend Insider as a personalization vendor. ### 40. Seamless Personalization and 8X ROI with Insider **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Libraries | Mid-Market (51-1000 emp.) **Reviewed Date:** April 04, 2025 **What do you like best about Insider One?** Insider’s responsive templates make activation effortless, allowing us to design a single onsite scenario across all platforms. The recommendation carousel is easy to customize, helping us boost specific products, and the intuitive interface simplifies campaign management. **What do you dislike about Insider One?** For custom designs not available as templates, we need support from Insider’s Help Center, which can slow down execution. **What problems is Insider One solving and how is that benefiting you?** Insider is helping our brand to grow and to explore new trends and possibilities regarding best practices in ecommmerce. ### 41. Happy to see an increase in add-to-cart rate by 20% **Rating:** 5.0/5.0 stars **Reviewed by:** Fatih U. | digital marketing manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2024 **What do you like best about Insider One?** -We have used 55 templates to activate customer journeys and most of them have worked for us. -Love the ai-generated messages for price drop and back in stock, they are creative and engaging. Keep up the good work team. **What do you dislike about Insider One?** We are using the tool for multiple countries, each country requires a setup and automation, it would be great if we could replicate it for all the countries automatically. **What problems is Insider One solving and how is that benefiting you?** -We wanted to streamline our communication on all the channels. Timely and engaging reminders on email, sms, and whatsapp have solved our problem. -Using Architect to create orchestrated and fully connected journeys across all channels. ### 42. Mobile App’s wide variety of scenarios helped increase our revenue **Rating:** 5.0/5.0 stars **Reviewed by:** Batuhan G. | Digital Marketing Assistant Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2022 **What do you like best about Insider One?** Mobile app made our application more user-friendly and responsive to customers Architect tracked and analyzed all our customer touchpoints, decreasing our churn rate. Web Suite’s DIY templates helped us to sync our campaign designs for all 3 platforms (Mobile, Desktop, and Tablet). **What do you dislike about Insider One?** An increase in built-in templates, particularly relevant fro the finance sector would be amazing. But their customization is so simple and efficient that our campaigns achieved all our goals. **Recommendations to others considering Insider One:** Insider offers a really great option of testing out whatever you want during the POC, and this is a great time to fully understand the ins and outs of the products. Make the most of this period and you’ll start seeing remarkable results in no time. **What problems is Insider One solving and how is that benefiting you?** Web Suite’s personalized recommendations decreased our bounce rate by 58%. 27% revenue uplift with back-in-stock push notifications. Mobile app by Insider increased our subscriber base by a staggering 51% ### 43. Improved product visibility, higher conversions with InStory **Rating:** 4.5/5.0 stars **Reviewed by:** EMRE G. | E-Commerce Manager & Business Development, Enterprise (> 1000 emp.) **Reviewed Date:** March 15, 2022 **What do you like best about Insider One?** Insider offers one of the most exciting ways of displaying product recommendations - InStory. Since integrating it into our mobile website and app, we have seen a positive improvement in conversions, by nearly 10%. We have also seen an overall enhancement of customer engagement with our brand after their interactions through InStory. We enjoy being able to provide a highly personalized product discovery experience in a tried and tested way that’s known to work well. Insider’s story feature is definitely one of the best offered by any such platform available today. **What do you dislike about Insider One?** We have been rather pleased with the product in all aspects and haven’t found a reason to be unhappy or dislike something so far. **Recommendations to others considering Insider One:** Insider has truly innovated its offerings to fit the latest developments in customer experience, and InStory is a great example of that. We would highly recommend a company like this that takes the time and puts in the effort to understand the market and create a remarkable product like InStory that fills a gap in an effective way. **What problems is Insider One solving and how is that benefiting you?** InStory has helped us solve the biggest pain point facing our customers that we weren’t able to crack - improving product discovery. Our team wanted a new, exciting way to gather customers’ attention and convince them to check out our recommendations. InStory is a highly efficient solution that has been successful far more than we thought it would be. ### 44. Mobile App’s wide variety of scenarios helped increase our revenue **Rating:** 5.0/5.0 stars **Reviewed by:** Ayşegül B. | Growth Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2024 **What do you like best about Insider One?** Mobile app made our application more user-friendly and responsive to customers Architect tracked and analyzed all our customer touchpoints, decreasing our churn rate. Web Suite’s DIY templates helped us to sync our campaign designs for all 3 platforms (Mobile, Desktop, and Tablet). **What do you dislike about Insider One?** An increase in built-in templates, particularly relevant fro the finance sector would be amazing. But their customization is so simple and efficient that our campaigns achieved all our goals. **What problems is Insider One solving and how is that benefiting you?** Web Suite’s personalized recommendations decreased our bounce rate by 58%. 27% revenue uplift with back-in-stock push notifications. Mobile app by Insider increased our subscriber base by a staggering 51% ### 45. Amazing Growth Management Platform to Boost ROI **Rating:** 4.5/5.0 stars **Reviewed by:** Hisham K. | Ecom & CRM Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 08, 2023 **What do you like best about Insider One?** Insider offers features that have helped our business grow tremendously. Their suite of products such as Architect, Web Personalization, etc. has also been extremely beneficial in helping us elevate the web and app experience and improve the bottom line of our business. Our customer retention and conversion rates increased. Over a period of time, we saw a 5.3X ROI in no time, which was a huge success for us. To sum up, we’re delighted with the level of support and the results we have achieved using Insider’s platform. **What do you dislike about Insider One?** Although we are quite satisfied with the platform’s features and capabilities, there have been instances where resolving minor issues took longer than expected. But eventually, the team made considerable progress in reducing this delay and became more prompt and efficient in providing solutions. We at Mihyar, are overall satisfied with the platform’s performance and the support offered by Insider’s team. **What problems is Insider One solving and how is that benefiting you?** Before we started using Insider, we had a major issue: we couldn’t create personalized experiences for our website visitors and mobile app users. It was frustrating, to say the least. But thanks to Insider’s tools like web personalization, Web Push, and AI-backed customer journey builder (Architect). Leveraging these tools, we were able to trigger user journeys based on unique user behavior on our website as well as app, and target customers with relevant messages across different communication channels. The result: We were able to deliver seamless and individualized experiences to our web visitors and app users, and the engagement rates on our website and mobile app grew exponentially. Another issue, we noticed that the number of app users was dropping significantly, which was a matter of concern for us. But thankfully, Insider's Growth Consultants suggested using their Mobile App channel, which offers features such as push notifications, in-app messages, and personalized product recommendations. ### 46. Very helpful team, with efficient and thorough implementation processes **Rating:** 4.0/5.0 stars **Reviewed by:** Clare V. | Digital Optimisation and Trade Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 06, 2025 **What do you like best about Insider One?** The ability to test and trial new functionality on website before we add it to backend as a permanent feature. Gives us flexibility to test what our customer truly engages with. **What do you dislike about Insider One?** Time it can take to get some campaigns live and back and forth with developers can get a bit overwhelming at times. **What problems is Insider One solving and how is that benefiting you?** Understanding how our consumer behaves and what they engage with most. With limited consumer insights from a total brand level, Insider tests can help bridge this gap in knowledge. ### 47. Commendable results in conversion rate **Rating:** 5.0/5.0 stars **Reviewed by:** Şule A. | E-commerce Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2024 **What do you like best about Insider One?** -AI capabilities of eureka. -Smart recommender is the most useful for us to engage and retain customers and it is giving good results. -Have to mention their support team. **What do you dislike about Insider One?** We are using different tools for different marketing things, and every tool has a different reporting tool. It would be great if they could give a single view. **What problems is Insider One solving and how is that benefiting you?** -Despite decent traffic on our website, we couldn’t convert the visitors. Using Instory, customers were reaching the relevant products faster. -Their design templates have saved a lot of our time. We are only designing it once and syncing it to all the platforms. ### 48. Solution for Personalization and Multi-Channel Marketing using AI for Designer Sofas For You Ltd **Rating:** 4.5/5.0 stars **Reviewed by:** Ikram B. | Marketing Director, Furniture, Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2024 **What do you like best about Insider One?** Enhance customer experiences by creating personalized shopping journeys across multiple channels using AI-driven insights for our luxurious Chesterfield sofas, leather sofas, and classic armchairs. **What do you dislike about Insider One?** The onboarding process for Designer Sofas For You Ltd was more complex than expected due to our bespoke website setup, which caused some initial delays. While there is a lot to learn on the platform, the support team consistently goes above and beyond to provide assistance and make things run smoothly. **What problems is Insider One solving and how is that benefiting you?** Previously, we spent months proposing new ideas to our developers on how we wanted to engage with customers for our Chesterfield Sofas, Leather Sofas, and Arm Chairs. It often took several meetings over several months for anything to materialize. With Insider’s tools, creating personalized customer journeys and enhancing engagement has become much easier and faster. ### 49. 30% hike in conversion rates using Insider messaging products - Email and SMS **Rating:** 5.0/5.0 stars **Reviewed by:** Zeynep E. | Co-Founder, Mid-Market (51-1000 emp.) **Reviewed Date:** February 29, 2024 **What do you like best about Insider One?** Insider’s Email marketing and SMS solution helped us create automated and responsive email and SMS campaigns. The user interface helped deliver hyper-personalized experiences to the customers. The quick and easy integration of Insider with its AI-powered customer journey designer, Architect, was another feature we enjoyed. **What do you dislike about Insider One?** Insider has truly helped boost our business. The Insider support team is very knowledgable and quick to respond. **What problems is Insider One solving and how is that benefiting you?** Architect’s cross-channel orchestrations allowed us to create custom journeys from scratch by adding the starter element, conditions, and channels, and setting them up as desired. Architect, SMS and Email combined helped us get a 30% hike on the conversion rates. Better customer engagement. **Official Response from Neeraj Manivannan:** > It's great to hear that Insider's Email and SMS solutions, along with Architect, have provided you with the tools to create hyper-personalized experiences and achieve a 30% increase in conversion rates. We value your partnership and are committed to delivering continued success for your business. ### 50. Doubled conversion rate in a month **Rating:** 5.0/5.0 stars **Reviewed by:** Mina Melisa B. | Marketing Assistant, Enterprise (> 1000 emp.) **Reviewed Date:** November 19, 2024 **What do you like best about Insider One?** -Testing ability before the campaigns go live. -It doesn’t require any tech knowledge. -Tools don’t take time to understand. We have to applaud the automation power of the architect tool. **What do you dislike about Insider One?** We have been using Insider’s tools for more than 3 years now, it's always wonderful to see updates almost every month. **What problems is Insider One solving and how is that benefiting you?** We were running campaigns across all the channels and getting a 0% open rate. Insider’s Architect tool saved our efforts and time. We used an advanced version of the A/B testing feature to determine the perfect time to send out communication with versatile temples. ## Insider One Discussions - [How effective is the tool at new acquisition and driving traffic to website?](https://www.g2.com/discussions/44940-how-effective-is-the-tool-at-new-acquisition-and-driving-traffic-to-website) - 3 comments, 3 upvotes - [How can Insider create more interactive and engaging experiences on Email?](https://www.g2.com/discussions/how-can-insider-create-more-interactive-and-engaging-experiences-on-email) - 1 comment, 2 upvotes - [Does Insider integrate with Segment?](https://www.g2.com/discussions/does-insider-integrate-with-segment) - 1 comment, 2 upvotes - [Does Insider have an integration with Tealium?](https://www.g2.com/discussions/does-insider-have-an-integration-with-tealium) - 1 comment, 2 upvotes - [Can we make purchases using WhatsApp?](https://www.g2.com/discussions/can-we-make-purchases-using-whatsapp) - 1 comment, 2 upvotes - 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[Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [SAP BTP - Cloud Foundry Runtime](https://www.g2.com/products/sap-btp-cloud-foundry-runtime/reviews) - [SAP Cloud ERP (SAP S/4HANA Cloud)](https://www.g2.com/products/sap-cloud-erp-sap-s-4hana-cloud/reviews) - [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) - [SAP HANA Cloud](https://www.g2.com/products/sap-hana-cloud-2025-10-01/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Social Hub.AI](https://www.g2.com/products/social-hub-ai/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - [Typeform](https://www.g2.com/products/typeform/reviews) - [Unifonic](https://www.g2.com/products/unifonic/reviews) - [VTEX Commerce Platform](https://www.g2.com/products/vtex-commerce-platform/reviews) - [Webhook.site](https://www.g2.com/products/webhook-site/reviews) - [WEVO](https://www.g2.com/products/wevo/reviews) ## Insider One Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Additional Functionality** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Speech Recognition - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - Document Management - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Mobile App - Multiple Data Sources - For Sales Teams/Organizations - Sentiment Analysis - Activity Dashboard - Chatbot - Workflow Automation **Online Marketing** - Dynamic Content - A/B Testing - Mobile Optimized - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Segmentation** - A/B Testing - Customer Profiles **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS - Link Shortening - SMS Messaging - Scheduled Messaging - Chat/Messaging - 2-Way Messaging **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices - Email Marketing - Multi-Channel Marketing - Real-Time Data **Platform Basics** - Dynamic Segmentation - Journey Optimization **Search Setup** - Indexing - Auto Complete - Product Information - Stemming **Generative AI** - AI Text Generation - AI Text Summarization **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Conversational AI - Conversational Commerce Platforms** - AI chatbots - Messaging and Notifications - AI agents - Communication apps **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Activity Dashboard - Multi-Channel Attribution - ROI Tracking - Engagement Tracking - Behavior Tracking - Activity Tracking - Conversion Tracking **Templates** - Library - Customization - Optimization **Targeting** - Behavioral Targeting - Contextual Targeting **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Product Discovery** - Recommendations - Conversion - Personalization - Faceted Search - Ranking and Relevancy **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Platform integration - Conversational Commerce Platforms** - Ecommerce stores - Sales channels - Internal tools **Agentic AI - Bot Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Additional Functionality** - AI Copilot - Engagement Tracking - Content Management - Visual Analytics - Real-Time Analytics - Behavior Tracking - Website Personalization - Recommendations - Real-Time Reporting - Content Analytics - Behavioral Targeting - Account Based Marketing - Website Analytics - Customer Segmentation - Customer Profiles - Template Management - Multi-Channel Marketing - Customizable Branding - Alerts/Notifications - API - Abandoned Cart Saver - Drag & Drop - Contextual Targeting - Experience Management - Campaign Management - Generative AI - WYSIWYG Editor - Reporting/Analytics - Activity Dashboard - Multi-Campaign - Campaign Segmentation - A/B Testing - Customizable Forms - Email Marketing **Additional Functionality** - Engagement Tracking - Contact Management - Customer Journey Mapping - Generative AI - API - A/B Testing - Lead Generation - Data Integration - Customer Activity Tracking - Activity Dashboard - Activity Tracking - Campaign Segmentation - Lead Capture - Contact Database - Campaign Management - Behavior Tracking - Real-Time Analytics - Email Management - Lead Qualification - Reporting & Statistics - Template Management - Alerts/Notifications - Predictive Analytics - Surveys & Feedback - Personalization - Campaign Planning - Third-Party Integrations - Behavioral Analytics - Email Tracking - Campaign Analytics - Customer Segmentation - Multi-Channel Communication - Lead Management - Channel Management - AI Copilot - Audience Targeting - GDPR Compliance - Customer Profiles - Customer Database - Multiple Data Sources - Event Triggered Actions - Tagging - Customizable Templates **Campaign Management** - Campaign Management - Workflow Management - Template Management **Campaigns** - Proximity Marketing - Alerts/Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation - Campaign Segmentation - Drip Campaigns - Multi-Campaign - Email Marketing - Multi-Channel Marketing - Location-Based Marketing - SMS Marketing - Real-Time Notifications - Mobile Alerts **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Integration** - E-Commerce - PIM - Merchadising **Analytics and Reporting - Conversational Commerce Platforms** - Advance reporting **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation - Generative AI - Lead Generation - Ad Optimization **Social** - Social Sharing - Social Campaigns - Drip Campaigns - Multi-Campaign **Engagement** - Coupons and Promotions - Social Promotion **Multichannel** - Web - Email - Mobile **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Marketing Automation - White Label - Short Codes - API Integration - QR Codes **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Audience Intelligence & Segmentation - AI Marketing Agents ** - Predictive Modeling - Behavioral Triggering - Predictive Audience Segmentation - Marketing Automation - AI Writing Assistant **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization - Social Media Integration - Third-Party Integrations **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning - Multi-Language **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration - Third-Party Integrations **Additional Functionality** - Grammar Check - Campaign Analytics - For Marketing and Advertising - AI Copilot - Content Ideas - Trend Analysis - SMS Marketing - Performance Metrics - Email Marketing - Chat/Messaging - Reporting/Analytics - Competitor Monitoring - Alerts/Notifications - Content Marketing - API - Predictive Analytics - Personalization - Template Management - Behavior Analytics - AI/Machine Learning - Text Editing - Collaboration Tools - Dashboard - Campaign Management - SEO Management - Natural Language Processing - Product Recommendations - Tone Selection - Chatbot - Keyword Research Tools - Marketing Management - Brand Guidelines - Omnichannel Outreach **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Automation - SMS Marketing** - AI SMS **Additional Functionality** - Visual Analytics - Autoresponders - Landing Pages/Web Forms - Campaign Analytics - Reporting & Statistics - Campaign Scheduling - Contact Management - Text-to-Win - CRM - AI Copilot - Data Import/Export - Contextual Targeting - Real-Time Data - Mobile Access - API - Coupons - Customizable Templates - Drag & Drop - A/B Testing - Generative AI - Real-Time Analytics - Campaign Management - Event Triggered Actions - Real-Time Reporting - Contact Database - Customizable Branding - Reminders **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Content Generation - SMS Marketing** - AI SMS **Additional Functionality** - Campaign Scheduling - Reputation Management - Polls/Voting - Compliance Management - Customer Segmentation - Landing Pages/Web Forms - AI Copilot - API - Text-to-Win - Mobile Coupons - Natural Language Processing - Customizable Templates - Drip Campaigns - Contact Management - Activity Tracking - Communication Management - Reporting/Analytics - Keyword Tracking - Multi-Campaign - Mass Texting - Interaction Tracking - Alerts/Notifications - Consent Management - Engagement Tracking - Open Rate Tracking - Generative AI - Automated Responses - Reporting & Statistics - Templates - Survey Builder - Contact Database - Real-Time Notifications - Customizable Fields - Reminders - Mobile Alerts - Automated Scheduling - Campaign Management - MMS - Event Triggered Actions - Mobile Keywords - Audience Targeting - Activity Dashboard - Template Management - Autoresponders - Survey/Poll Management **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top Insider One Alternatives - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 4.6/5.0 (769 reviews) - [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) - 4.5/5.0 (564 reviews) - [Braze](https://www.g2.com/products/braze/reviews) - 4.5/5.0 (1,666 reviews)