Insider Reviews & Product Details

Insider Overview

What is Insider?

Insider’s Multichannel Growth Management Platform (GMP) helps digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue. Leveraging real-time predictive segmentation powered by deep Artificial Intelligence and Machine Learning capabilities, Insider Growth Management Platform empowers marketers to deliver personalized journeys across the web, mobile web, mobile apps, messaging, email, and ad channels. Built on a unified data layer, GMP is easy to implement and simple to use, avoiding the need for complex integrations and dependency on IT teams. Insider simplifies the life of digital marketers and helps them drive growth for their brands, with zero marketing waste. Insider has been recently featured in the Gartner Magic Quadrant for Multichannel Marketing Hubs 2020 and became the #1 leader on G2Crowd’s Mobile Marketing Software and Personalization Grids with a 4.7/5 rating based on 100% user reviews, 16 quarters in a row. Insider has 25 offices in London, Paris, Singapore, Tokyo, Hong Kong, Seoul, Sydney, Indianapolis, New York, São Paulo‎, Helsinki, Barcelona, Dubai, Moscow, Warsaw, Taipei, Jakarta, Manila, Istanbul, Kiev, Ho Chi Minh City, Bangkok, Amsterdam, Ankara, and Kuala Lumpur. Some of the most prestigious Fortune 500 companies and top brands in retail, automotive and travel across the globe use Insider to deliver AI-backed personalized experiences. Helping the world's leading brands grow beyond the speed of customer expectations, Insider is trusted by over 800 businesses across various industries including UNIQLO, Singapore Airlines, Virgin, Toyota, New Balance, IKEA, Samsung, Newsweek, MediaMarkt, Nissan, AVIS, Allianz, BBVA, Dominos, Avon, and CNN.

Insider Details
Website
Languages Supported
English
Product Description

Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.


Seller Details
Seller
Insider
Company Website
Year Founded
2012
HQ Location
London, United Kingdom
Twitter
@useinsider
2,674 Twitter followers
LinkedIn® Page
www.linkedin.com
759 employees on LinkedIn®

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Business Data Analyst
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

It is a simple, fast and easy to use platform, it is really adaptable and understands user behavior, also its account management support is amazing, it also has one of the newest and most attractive functions to show recommendations, the tools can improve the current website by providing more messages and reminders, the best is its detailed analytics platform that provides amazing information about the performance of our campaigns, it is one of the best we have used and allows us to manage all our data in one place. Review collected by and hosted on G2.com.

What do you dislike?

As much as I search, I do not find anything negative in this tool, it is an excellent way to recommend categories that you want to promote on your website, the truth is that it is very complete. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Thanks to its ease of use and performance, I can recommend this platform without any problem, it is one of the best I have used. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It is a great way to recommend categories that you want to promote on your website, it has helped us to provide true customization in our projects, it has also helped us to implement numerous ideas we had to improve our site, it has helped launch many campaigns Much faster than we expected, it provides a modern marketing automation tool, it also helped us customize recommendations using its APIs. Review collected by and hosted on G2.com.

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E-Commerce manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Insider’s recommendation tool is the most powerful that I’ve seen so far, the results are immediate and highly effective in improving customer engagement. A range of ancillary tools further enhance customer experience on web and mobile web. We love the ease of use and the results from using the platform. Review collected by and hosted on G2.com.

What do you dislike?

It would be nice to see more local language support on their interface. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Our fundamental challenges were to improve use experience on our site, optimize the recommendations on our product pages and improve key conversion metrics. During this year, we managed to improve our conversion rate by 14% and also observed an uplift in our AOV by 32.9% after using Insider. Insider’s web push product works amazing well at giving results, infact our conversion rate from Insider’s Conversion Push Notifications was 2X higher than the industry average. Highly recommend this platform for others looking to optimize their UX. Review collected by and hosted on G2.com.

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Marketing Communication Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

The most impressive things about Insider are their Web Push feature and Smart Recommender engine, but the thing that sets Insider apart is that they not only provide the technology but also the support and have an active account management process. Review collected by and hosted on G2.com.

What do you dislike?

We would like to see Insider’s panel become available for the mobile platform as well. Since we update our web push content in real-time, it would be easy to be able to do it from a smartphone as well. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

One of our top focus was to improve the traffic to our website. We were looking for ways to increase page views and pages per session, which is when we decided to try out a POC with Insider. We soon realized that Insider’s web push turned out to be a major driver for generating traffic. We also observed that our web push opt-in rate was higher than the industry average. We also made use of their exit-intent technology to improve our retention rates and paired it with Smart Recommender which greatly improved our pageviews. We saw an uplift of 8.73% in our sessions using these features. Review collected by and hosted on G2.com.

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Product Owner
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

The responsiveness from Insider’s support team is the biggest help we could get, they are knowledgeable and help us with any problem we face on our campaigns and while using the platform. What more, we feel a true sense of partnership with Insider as they not only train us on how to use the platform but also give us reports on quarterly performance. Review collected by and hosted on G2.com.

What do you dislike?

Apart from slight glitches on running some campaigns, we haven’t really face any serious challenges while using the platform, it’s hard to find something we dislike. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

When we started using Insider, our goal was to drive traffic and improve the engagement, specifically conversions on our website. We started using Insider’s web push suite which worked magic and in less than a quarter we saw a Conversion Rate uplift of 14.39% and also a 12X uplift in ROI from these campaigns. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

From strategy planning to execution, we received dedicated local support from Insider’s account management team.

A user-friendly and unified platform with great features and support with AI-backed technology. Review collected by and hosted on G2.com.

What do you dislike?

Although the panel is user-friendly, we still need some time and guidelines to adapt.

If there is an onboarding step guiding us we use the panel will be great. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

How easy to set up any campaign Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We have loads of SKUs onsite and are still growing, how to deliver the most relevant products to the users is our main focus.

We are always looking for technology that enables us to personalize our users' shopping experience.

With the Insider Panel, not only are we able to segment users but also capable of shipping personalizations faster with all the amazing templates.

I also like the mentality of continuous growth from the team which also aligned our business approach. We always run AB test experiments and also learn from the best practices from other Insider' partners Review collected by and hosted on G2.com.

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Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

What we really enjoy about using Insider is their segmentation capability which helps us to engage with users in a very efficient way. The next best thing is the InStory product which greatly improves the engagement on our mobile web as these are Instagram-like stories where we can tell our customers about important things like offers, new plans etc. Review collected by and hosted on G2.com.

What do you dislike?

Nothing much to dislike, all our mobile campaigns have given us great results and we like the easy-to-use platform. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

I recommend trying multiple products to find which one is better for your business. It may happen that with the Insider platforme you won’t need any other tools and vendors. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

One of our biggest challenges before Insider was how to get our users to actively engage on our website, particularly the mobile web as almost all our traffic is generated by the mobile web. We tried using standard banners and carousels, but with limited results. With Insider, we were able to show these amazing stories on our mobile web using their InStory product. The engagement improvement was almost immediate and our CTR increase 2X from before. Insider’s app push feature has helped us send highly targeted app push notifications, almost 21 million in the past 6 months. Review collected by and hosted on G2.com.

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UR
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Insider’s segmentation and AI-infused journey builder tools really help marketers create unique customer journeys across channels in a seamless manner. When we combine this with their various products for web, mobile web and app what you get is an amazing tool that has you covered for any situation. What we like best is the all-inclusive nature of their platform. Review collected by and hosted on G2.com.

What do you dislike?

Barring a few delays in going-live with some campaigns, everything works perfectly, it would be unfair to say we dislike a particular aspect about their platform. It’s one of the best performing tools we’ve used so far. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Our goal was to create these omnichannel experiences that meet each user’s individual requirements. We also wanted a solution that would enable us to communicate with your customers across multiple channels like emails, web push, app push and Ads. with Insider, we found a one-stop solution for all of this—their behavioural segmentation feature and intent-based targeting helped us target users individually across all touchpoints of their journey with us and we’ve seen our key-engagement metrics improve significantly in just under 3 months. Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

One of the challenges that we had was getting the customer to understand the product nature of ACE hardware. And with Insider we could do that, reach different segments of the market and target customers in multiple ways, though recommendation, app notifications and many other channels throughout their journey. It wasn't just about giving the customers offers or incentives, but actually persuading them to take the next step and complete the purchase! These challenges were addressed by Insider and we have seen many positive results and we wouldn't have been able to do it with other vendors. Review collected by and hosted on G2.com.

What do you dislike?

I wouldn't say dislike, but maybe something I hope to have, I have seen the gamification module that you offer, I would say that I would have hated not to have it. We have ideas as a business and we want to bring it to life and we wanted to be done right away and i really wish that you could have a team that can customize what we want, so i wish you had a team that can take our ideas and convert it into reality and just give it to us which you are doing now in a more structured way. I would say it is a negative thing just a wish. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Before we started using the push notifications and creating these segments we had seen that the conversion rates from the abandoned carts rate has increased and we had 30% increase in open rate through push notifications and also conversion from that push has been great, so we are getting from that 30% open rate, roughly 15 to 20 conversions from one single push which is a very high number for us in that sense and these notifications are segmented, it is not a bulk push. So from that one push, within 4 hours we had roughly around 20 people buying that item! And not just that, we had people coming to the store asking for that one item that they saw in the push and that is because of the nature of the product, they wanted to see if it would fit their house. So we managed to bridge the gap between online and offline and it all came from that one push! Review collected by and hosted on G2.com.

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General Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Insider’s personalization capabilities are their strongest suite - the ease with which we’ve been able to create and deliver personalized engagements on both web and mobile is truly astounding. Tracking each campaign performance and the overall revenue impact is also made easy on their platform. Review collected by and hosted on G2.com.

What do you dislike?

In the one year that we’ve been working with Insider, we have not had any bad experiences. The proactive support from Insider’s growth consultants also means that a lot of our challenges are taken care of before we even realize it. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We use Insider for their conversion suite and emails. Our goal when we started using Insider was to improve our conversion rates and ultimately improve our incremental revenue. Not only has Insider helped us achieve both our goals, but we’ve also been able to deliver remarkable personalization to our customers. Over the last year, we’ve observed an uplift in our conversion rates and ROI. What's really impressive is the engagement we’ve received on these campaigns on our web and mobile web platforms. Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

The support from our account management team at Insider is something we really like and appreciate. The platform also has some really cool use-case templates for the mobile app which are easily customizable according to our needs. It’s a simple, quick and easy to use platform loaded with all the right features for a mobile app marketer. Review collected by and hosted on G2.com.

What do you dislike?

Nothing much. We’re still discovering the platform and its capabilities, and so far we haven’t found something to dislike Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

When we began our efforts at mobile app engagement, we were out of our depths and struggling to map out the right strategy. But with Insider on board, our account managers from Insider stepped right in, helping us with all the right tools, as well as helping us design the perfect engagement strategy. We were able to improve the user experience on our app, without any heavy IT dependency and at the same time deliver personalized engagement to each and every app user. We saw a significant improvement in all our app metrics in just under two months. Review collected by and hosted on G2.com.

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UR
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

One of the things that really impressed us about Insider was its unified data layer. We can segment users based on past, real-time and predicted behavioural and use it on any channel. We like that they focus on constant development to meet customer demands. Also I definitely need to mention the role of our growth consultants at Insider. They always help us. Review collected by and hosted on G2.com.

What do you dislike?

Sometimes it is really needed to see more local language support on their interface but on the whole everything is pretty good Review collected by and hosted on G2.com.

Recommendations to others considering the product:

With Insider you will be able to continuously optimize experiences both on desktop, mobile website and in mobile apps with no extra IT effort and the integration process literally takes minutes which can save quite a bit of time and effort. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The main issues we faced were increasing conversion rate, activating users (in other words, developing omnichannel) and working on the Sportmaster brand in the direction of a pro-sports retailer. It was important to convey to customers that Sportmaster is a store for everyone: here you can buy both goods for everyday use and professional equipment.

One of the ways to solve these problems for us was to implement personalization on the desktop, on the mobile web, as well as personalization and push notifications in the mobile application. In particular, I can highlight the work with Insider technology for mobile applications. A good example is the campaign launched for the 2018 FIFA World Cup in Russia. Review collected by and hosted on G2.com.

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AT
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

We can easily create notification push, banners, run campaigns using pre-built templates, and target customers with relevant recommendations using powerful segmentation. Also, the support from their account team is amazing! Review collected by and hosted on G2.com.

What do you dislike?

Some of the customization to campaigns that we want takes time and requires a dedicated person, but considering the dedicated support we get from Insider, it’s not really a strain. We would however love to see more actionable insights from mobile app analytics. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Should have around 3 members to use this tool. For customer journeys, we should analyze and review the logic carefully before deploying content. It's a good choice for using apps with more than 50K customers. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Our goal has been to engage customers with personalized communications and user journeys. Insider’s segmentation capabilities make it easy to target individual users with content that’s relevant to their behavior. Moreover, we can build user journeys to communicate with users at every stage of their lifetime. Review collected by and hosted on G2.com.

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UH
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

We particularly like the efficiency of their web push and personalization products. This AI-powered tool is perfect for providing customers with the best individualized user experience.

Their support team also should be mentioned. They helped us with smooth integration and always ready to help during the working process. Review collected by and hosted on G2.com.

What do you dislike?

Apart from some difficulties concerning panel, there is nothing that we dislike so far. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Highly recommend to use more than 1 product. It helps to build a strong communication with your users. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Right now we are just at the very beginning of our cooperation but we want to optimize the engagement at each stage of the funnel with the help of Insider. We have implemented web push and personalization products to improve conversion rates. And it immediately showed good results. In the near future we are planning to go further with Insider’s mobile app, email and Architect products. Review collected by and hosted on G2.com.

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Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

We really love their range of web and mobile web-based tools that caters to almost every use-case we can think of. Another great thing about Insider is their sales and partner teams that go over and beyond to help us achieve all our goals. Review collected by and hosted on G2.com.

What do you dislike?

We’ve mostly had positive experiences with Insider so far, so there’s almost nothing that we found as a negative to dislike. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Collaborate more with the account managers and digital growth consultants from Insider. They can help you find out the pain points and the kinds of products that can help you to reach your goals and increase important metrics. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Once we started using Insider, we were able to improve our web and mobile web metrics significantly. Initially, we were struggling with optimizing our revenue, improving our conversion rates and AOV. With the help of Insider’s web and mobile web capabilities combined with their smart recommendations, we started seeing great improvements in our engagement across web and mobile. Their web suite is a must-have for every marketer. Review collected by and hosted on G2.com.

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UA
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

The algorithms is what we love best- it ensure that a lot of manual effort from our side is saved. We also loved their push notifications suite - with the personalization features we were able to achieve a 5% increase in conversions in just the first month. Review collected by and hosted on G2.com.

What do you dislike?

We haven’t really seen much to dislike, expect for maybe the lag in using the panel. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Our plan was to start working on the onsite personalization that would deliver a truly remarkable user experience for our passengers. With insider we were able to take this to the next level with the help of their smart tool like exit-intent overlay, website banners and personalized web push notifications. We’ve used these features extensively on our landing pages and noticed that our sessions, CTRs and conversion rates have improved a lot. In our line of business more people exit our page than convert, so were were taken back when we saw a 5% increase in conversions in just the first month. We’re very excited to see all the things that we can do with just one platform. Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Their marketing tool is very powerful yet simple and easy to use. Their AI-backed recommendation engine is one of the best that we’ve seen so far for website engagement. It’s really adaptive and understands user behavior allowing us to deliver more accurate product recommendations to users and improve product discovery. Review collected by and hosted on G2.com.

What do you dislike?

We don’t really dislike anything, but we would like to see more analytics and actionable stats around the mobile app. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We wanted to improve the whole recommendations experience for our web channels. Another aspect we wanted to improve was the engagement on the web, and we started using Insider’s web push features for this. This came with various templates that we could easily customize and the segmentation feature also ensured that the right users were targeted. Together, these features helped us improve our conversion rates and AOV. Thanks to their great support team which makes the job a lot easier! Review collected by and hosted on G2.com.

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Manager - Distribution
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Insider Growth Management Platform is built with a unique approach of enabling different frontiers of customer engagement with an omnichannel approach which makes it a good tool and a long term partner for us. We were able to try new ideas and deliver superior user experience, predominantly through onsite and web push products. As an award-winning airline that drives the majority of our sales through direct channels, it is always challenging for us to reduce the churn rate and increase the LTV. Insider’s PAA and architect did the magic for us in improving LTV and AOV’s by combining amplification and technology in the right mix. Persistent engagement and personalization are critical for consumers, Insider GMP has mastered the method of simplifying usage with robust advancement in technology. I’ll vouch for the platform stability and customer success teams are unrivalled. Review collected by and hosted on G2.com.

What do you dislike?

There will be simple account management issues in any SaaS or other vendor arrangement. Insider is prudent enough to sail through such instances with utmost customer satisfaction.Nothing specific to be disliked about Insider. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

As an airline depended solely on direct channels, we were heavily using the personalization for enhanced UX of IBE interfaces.

The result was almost immediate interms of improved CVRs and AOVs Review collected by and hosted on G2.com.

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UA
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

As an airlines brand, it was a tricky time during the COVID-19 lockdown period, we were short on resources and manpower - but Insider stepped forward to support our urgent requests and helped us simply some of our campaigns suggested various workaround and alternatives for implementing our campaigns on both web and mobile app. What we like most about Insider is their sense of partnership and desire to help us when times are tough, even though they don’t need to go the extra mile, they do! Review collected by and hosted on G2.com.

What do you dislike?

Sometimes our campaigns face some glitches, and we would like to see some more automated scenarios for Facebook - but we’ve not really seen any grave issues to dislike anything about the platform. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

During this time of the global lockdown, our only goal was to do the best we can with our limited resources and wanted to improve the engagement on our web and mobile app. With Insider’s help, our traffic is in the top 3, and in terms of revenue, we are in the top 5 among airlines in the region. We’ve also been using Insider’s personalization tools to improve the engagement across our channels as well and their web push, email, and InStory features. Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

We really love the dedicated local support we receive from Insider’s account management team from strategy to planning and execution. Insider brings some of the best practices in the industry which helped us a lot as our access to such information is limited. Their unified dashboard is a great feature to track all our campaigns in one place and export reports. Review collected by and hosted on G2.com.

What do you dislike?

Because Insider’s account management team helps us with our requirements from A to Z, there’s not much to dislike. We’ve noticed that some customization features take a longer time, but we get continuous help, so it has never hampered our deadlines. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We were trying to understand our customer behavior and engage them with personalized messaging and content. With Insider’s segmentation features, we were able to target different segments of users with content that was relevant to them and personalized to their behavior. We also realized that after using Insider, we were able to achieve marketing independence as we could roll out campaigns at a faster pace without having to wait on tech teams. Review collected by and hosted on G2.com.

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CRM Supervisor
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

We really like how involved Insider is in listening to our concerns and requirements and taking those into consideration when helping us develop the right strategy and make use of the right tools. Review collected by and hosted on G2.com.

What do you dislike?

Our use of the platform has so far been yielding good results so it’s hard to find something we dislike. Their pricing is on the premium side, but then again their products and functionalities are worth the investment. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We’ve been looking for ways to actively understand our users’ feedback and collect surveys, this is part of our bigger strategy to improve user experiences across channels and devices. Another aspect was to design and build personalized user journeys for our customers which would engage users along their journey. Insider supported both of this with their ready-to-use ‘survey templates’ which helped us collect user feedback and their Journey Builder which helped us design amazing experiences for users in their journey with our brand across channels. We’ve been able to achieve remarkable results using both these features. The positive thing about working with Insider is that their account management team take our problems as if it was their own and are dedicated in helping us solve them. Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

The support we get from Insider’s account team is really valuable. Their Smart Recommender Engine is one of the best we’ve seen so far. Also, it helped us customize the recommendations using their endpoint APIs and its amazing filtering options. Review collected by and hosted on G2.com.

What do you dislike?

We would love to see easier sorting options on the campaign listing page, but overall we love the ease of use and smooth execution of the campaigns. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Insider helped us improve our email channel performance significantly by bringing personalisation to them., Insider team helped us set up automated campaigns which covered welcome emails, and also helped us target and bring back users who had abandoned their cart. Insider’s web push is another feature that has benefitted us greatly. Through our web push campaign, we’ve increased our traffic as well as revenue. Today we have over 6.2 million web push subscribers, which is a really great improvement from when we started. We also use Smart Recommender to improve our user experience and conversion rate. It’s a great tool if you are looking to build a long-term customer experience strategy. Review collected by and hosted on G2.com.

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Founder
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

We really like how well performing all the tools of Insider are and also the wide range of tools they have for all our requirements. We don’t feel the need to look for another vendor to help us with any requirements, Insider has it all. Review collected by and hosted on G2.com.

What do you dislike?

We’ve noticed a slight delay in web push notifications at times, however, these are isolated incidents and haven’t impacted our engagements in any way. Insider’s account management team is also quick to resolve any issue once we inform them. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

User onboarding and retention on the mobile app was something we were very interested in improving. Insider’s personalized app push notifications have helped us with this. Their segmentation feature has helped us deliver personalized app push notifications based on user interests and this has helped us greatly improve our app sessions and user retention rates. Review collected by and hosted on G2.com.

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Chief Creative Officer (CCO)
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

We really love their automated push feature which allows us to design campaigns for a variety of scenarios. The support from their account management team is also exceptional and makes our work easier. Review collected by and hosted on G2.com.

What do you dislike?

Insider’s dashboard which is loaded with features can get a bit tricky to use at times, but it’s not something to dislike, as we are given a full demo and training on how to use it from our account manager. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We were looking for ways to optimize our marketing funnel and design more meaningful engagement for our users throughout their journey with our brand. Insider’s automated mobile suit gave us all the tools we required to improve our funnel performance. We also realized some key metrics along the funnel such as improved CTRs and Conversions. Review collected by and hosted on G2.com.

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UH
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

When starting out with Insider, one of our biggest challenges was automating our campaigns. Insider stepped right in and filled that gap and we really love the support we receive from Insider’s local teams. Insider’s deep segmentation is another feature we love in their products, not to mention the A/B testing feature that is data-driven and which has helped us deliver true personalization in our engagements. Review collected by and hosted on G2.com.

What do you dislike?

Insider’s panel takes some getting used to, however, it’s really unfair to point it out as a negative, since the range of features and analytics it has is amazing. Plus there’s active support in helping us navigate the panel. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Our goal was to automate much of our marketing efforts and integrate a powerful personalization tool into our mix. Some of our challenges were around automating our push notifications and being able to segment our user profiles. With insider, not only were we able to automate our push notifications, but we could now target our users with highly personalized engagement using insider’s powerful segmentation feature. We achieved an open rate of 18.94% on our push notifications, which is much higher than our industry benchmarks. The results we’ve realized so far, is nothing short of remarkable. Review collected by and hosted on G2.com.

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