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G2 recognized Insider One
Insider One

By Insider One

4.8 out of 5 stars

How would you rate your experience with Insider One?

Insider One Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

Insider One Media

Insider One Demo - Insider One Platform
Insider One is a single platform that connects every channel and marketers and brands to deliver infinite possibilities.
Insider One Demo - Personalization
Deliver personalized experiences customers love in real time at scale. Go beyond basic segmentation to respond to needs, predict intent, build lasting loyalty and lifetime value.
Insider One Demo - Omnichannel Journeys
Insider One empowers marketers to design and launch connected omnichannel journeys with real-time events, triggers, and actions to deliver experiences that grow revenue and loyalty across every touchpoint.
Insider One Demo - Journey Orchestration
Build and automate customer journeys without complexity. Insider One combines all the triggers, conditions, and actions you need in a single canvas, helping teams respond in real time and create connected experiences that drive measurable growth.
Insider One Demo - WhatsApp
Engage customers instantly and drive growth at scale with Insider One's WhatsApp and drive engagement and revenue. Build two-way conversational experiences for customers and encourage customers to avail support or even complete their buying experiences just from WhatsApp.
Insider One Demo - Analytics - Reporting & Insights
Insider One's reporting and insights give teams the flexibility to zoom in and out of performance, by individual customer, segment, or the entire base. Track behaviors, preferences, intent, and campaign results in real time with intuitive dashboards designed to turn insights into action. Make sma...
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Insider One Reviews (1,290)

Reviews

Insider One Reviews (1,290)

4.8
1,290 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise the product for its ease of use and exceptional support, highlighting how it simplifies complex marketing tasks and enhances campaign management. The platform's ability to deliver personalized experiences across multiple channels is particularly valued, allowing teams to engage customers effectively. However, some users note a steep learning curve due to the extensive features available.

Pros & Cons

Generated from real user reviews
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Ahmed P.
AP
Managing Director
Mid-Market (51-1000 emp.)
"Insider Review - Ahmed Patel from Burne & Royce Digital"
What do you like best about Insider One?

Insider has a number of features and products which we love however, I must say that their support team is brilliant and probably the best in the business when it comes to going over and beyond for their clients. Review collected by and hosted on G2.com.

What do you dislike about Insider One?

We have mentioned to our account managers that we would Insider to expand their Web templates selection as well as making the template builder /Onsite Experiment module to be a bit more intuitive i.e. Someone with 0 or Little knowledge of coding should be able to easily create a web template. Review collected by and hosted on G2.com.

UB
Marketing Director
Mid-Market (51-1000 emp.)
"Transforming Engagement: By far Insider is AI-Powered Personalisation & Conversion Optimisation Tool"
What do you like best about Insider One?

The Insider platform has massively helped us to build campaigns easily and save 100s of hours of the development team and testing all the use cases. Since we implemented journeys, Webpush and on-site campaigns such as gamification leads, countdown timer etc we have managed to reduced our cost per lead way lower and lead counts has gone massively high. This has helped us to get our CPA down and year and year growth on sales and brand building. Their support from customer success team and technical team is 10/10. Review collected by and hosted on G2.com.

What do you dislike about Insider One?

Although the assistance from Insider is excellent, we would recommend to have longer training session and products discovery. They did provide online guides and PDF with other important information to understand all their products also they provided blogs to read Review collected by and hosted on G2.com.

Jace H.
JH
MarTech Operations Manager
Consumer Goods
Enterprise (> 1000 emp.)
"Innovative, Feedback-Driven Partnership Tailored to Our Needs"
What do you like best about Insider One?

I like the partnership and innovative attitude they have working with us. They are always willing to take feedback and make minor adjustments unique to our needs. Review collected by and hosted on G2.com.

What do you dislike about Insider One?

The inability to use more than one app per regional panel. We have at least 3 in-house apps we use for our different customer types and products. We can only have a single app featured in each panel at a time. They've helped us find workarounds but it has created some challenges. Review collected by and hosted on G2.com.

SL
IT Manager
Computer & Network Security
Mid-Market (51-1000 emp.)
"Versatile Omnichannel Marketing with Powerful AI Personalization"
What do you like best about Insider One?

Insider One is a versatile and impressive solution that supports wide range of channels for marketing, from mobile apps, web, site search and others

The personalization process includes integration with powerful AI capabilities that ensures all customers profiles are unified and updated

The support guide from Insider One is vibrant and consistent, more so in matters onboarding and customer response

Insider One has brilliant campaigns tools that include marketing strategies and AB testing Review collected by and hosted on G2.com.

What do you dislike about Insider One?

Insider One has advanced journey orchestration that makes the app have a complex learning encounter

The app has diverse channels that overwhelms users, more so in handling matters campaigns Review collected by and hosted on G2.com.

Maria Alejandra C.
MC
CX Senior Manager and Digital Strategist
Small-Business (50 or fewer emp.)
"Empowering WA Journeys with Reliable Tools and Driving AI-powered WA conversions for LATAM retailers"
What do you like best about Insider One?

Brucke benefits from Insider’s tools to design high-performing WhatsApp journeys. With

Mindbehind and commerce add-ons, our AI assistants now handle everything from lead

tracking to transaction-ready conversations. We especially value the autonomy in building

campaigns and the technical depth of the support team, who help us navigate complex

enterprise setups. The platform’s reliability in handling verified lines and compliance gives us

confidence in expanding into fintech-focused solutions. Review collected by and hosted on G2.com.

What do you dislike about Insider One?

Occasionally, feature releases or tailor-made setups require longer lead times, especially for

intricate clients and also the different platforms and logins/accounts that we have to use on our daily basis: Insider, Mindbehind, zendesk.. its hard to understand the difference during the enrollment. Review collected by and hosted on G2.com.

Wayne L.
WL
Principal Specialist
Small-Business (50 or fewer emp.)
"Terrific success using Insider One’s platform suite"
What do you like best about Insider One?

Insider One has become the central growth engine for our digital business, especially as a furniture brand that needs to personalize complex purchase journeys across multiple channels. Smart Recommender helps surface highly relevant products based on behavior and intent, which is critical when shoppers are comparing big-ticket furniture items and need guidance to discover the right pieces faster. Architect’s cross-channel journey orchestration lets the team treat online and offline customers as a single audience, even though member systems are still fragmented in the background, and still run journeys that feel consistent across web, app, email, and SMS. The mobile app and email/SMS channels make it easy to re-engage high-intent browsers with timely nudges, promotions, and back-in-stock alerts that bring them back to complete purchases. On top of the product itself, we value Insider One’’s professional CSM team, who proactively share best practices and are quick to jump in with ideas, troubleshooting, and optimization suggestions, and the intuitive WYSIWYG templates that empower marketers to launch and iterate campaigns without depending on developers. Review collected by and hosted on G2.com.

What do you dislike about Insider One?

The only recurring friction point has been occasional invoice issues, which can slow down internal approval cycles and require back-and-forth between finance teams to reconcile details. That said, the support team is responsive, takes ownership of billing questions quickly, and resolves them without impacting campaigns or performance, so it feels more like an administrative nuisance than a blocker to value. Review collected by and hosted on G2.com.

Alessandra C.
AC
Especialista em CRM
Mid-Market (51-1000 emp.)
"Great results in CRM"
What do you like best about Insider One?

Journeys and tests that are easy to implement to determine which of our campaigns are more efficient and achieve better results. The platform is also very intuitive, especially when it comes to creating rules and segmentations for the sends.

The data helped us optimize our strategies and maximize conversions.

The fact of having the control group helps us a lot with internal experiments. Review collected by and hosted on G2.com.

What do you dislike about Insider One?

It would be interesting if there were an option to automatically send the performance report of an email marketing or web push campaign by email, the day after sending or on a date chosen by the user. This way, the user could configure when they want to receive the result, making it easier to track the campaigns. Review collected by and hosted on G2.com.

İY
Sosyal Medya Sorumlusu
Mid-Market (51-1000 emp.)
"Effortless Product Discovery and Campaign Flexibility"
What do you like best about Insider One?

Better product discovery across hundreds of sneaker and apparel models from brands like Nike, adidas, Puma, New Balance, Skechers, Vans, and more, which reduces the feeling of being overwhelmed.

Flexibility to quickly swap in new campaigns for back-to-school, winter, running season, or net‑50% promotions without needing major development work.

Clear uplift reporting on engagement and conversion, which helps the team see which onsite experiences are truly moving the needle. Review collected by and hosted on G2.com.

What do you dislike about Insider One?

Because Yalı spor spans many sports, brands, and price levels, aligning eCommerce, marketing, and buying teams on which segments and rules to prioritize took time and internal discussion. Once the first set of high-impact scenarios was live, though, it became much easier to replicate successful patterns across other categories and campaigns. Review collected by and hosted on G2.com.

buket e.
BE
Dijital Solutions Manager
Mid-Market (51-1000 emp.)
"CX and policy conversions across channels"
What do you like best about Insider One?

The chatbot gives our customers fast answers 24/7 on core needs like policy details, payment information, and claim status, which reduces wait times at the call center.

Web Suite lets us personalize banners, forms, and journeys on our site for different product lines (auto, home, health, travel) and customer segments.

Architect brings everything together so we can design end-to-end flows—quote, follow-up, reminder, and renewal—across web, chatbot, SMS, and email from a single canvas.

SMS is extremely effective for time-sensitive tasks like payment reminders, renewal alerts, and claim updates, while Email Suite gives us more space for education and cross-sell.

The reporting layer shows us exactly how many quotes, policy purchases, and renewals each journey drives, which makes it easier to prioritize new CX initiatives. Review collected by and hosted on G2.com.

What do you dislike about Insider One?

Insurance journeys are complex and highly regulated, so designing chatbot content, web experiences, and multi-step flows that are both compliant and user-friendly takes time and cross‑functional alignment. Once the key patterns are designed and approved, however, they are easy to reuse and adapt for new products and campaigns. Review collected by and hosted on G2.com.

İlayda G.
İG
marketing specialist
Mid-Market (51-1000 emp.)
"marketing specialist"
What do you like best about Insider One?

The ability to treat first‑time visitors, loyal Braun fans, and deal hunters differently instead of using a “one size fits all” homepage.

Easy merchandising of priority categories like IPL, beard trimmers, and kitchen appliances via targeted sliders and story-like formats.

Behavioral triggers (browse abandonment, PDP views, cart events) that power highly relevant on-site and message-based nudges.

Fast iteration: marketers can launch and adjust campaigns without submitting long IT tickets for every change. Review collected by and hosted on G2.com.

What do you dislike about Insider One?

As we added more journeys and experiments, it became important to put governance around frequency, overlapping experiences, and brand rules. Insider supports this with controls and reporting, but internal processes and ownership are still essential to keep everything consistent. Review collected by and hosted on G2.com.

Pricing Insights

Averages based on real user reviews.

Time to Implement

3 months

Return on Investment

7 months

Average Discount

23%

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Insider One Features
Optimization
Integrations - Mobile Marketing
Application Attribution
Campaign Analysis
Push Notifications
Audience Segmentation
Coupons and Promotions
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Insider One