Insider Reviews & Product Details


What is Insider?

Insider Growth Management Platform (GMP) helps digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue. Leveraging real-time predictive segmentation powered by deep Artificial Intelligence and Machine Learning capabilities, GMP empowers marketers to deliver personalized journeys across web, mobile web, mobile apps, and ad channels. Built on a unified data layer, GMP is easy to implement and simple to use, avoiding the need for complex integrations and dependency on IT teams. Insider simplifies the life of digital marketers and helps them drive growth for their brands, with zero marketing waste. Insider is a technology company with offices in London, Singapore, Tokyo, Dubai, Moscow, Warsaw, Kuala Lumpur, Jakarta, Istanbul, Kiev, Sydney, Seoul, Ho Chi Minh City, Bangkok, Hong Kong and Taipei. Insider was listed as one of the 100 Hottest Startups by WIRED Magazine and won Red Herring Top 100 Europe in 2017. Cb has recently ranked Insider’s co-founder and CEO Hande Cilingir as one of the top three women CEOs outside of the US. Helping world’s leading brands grow beyond the speed of customer expectations, Insider is trusted by over 300 businesses across various industries including UNIQLO, Singapore Airlines, Tokopedia, Virgin, New Balance, Nissan, Huawei, Samsung, Orange, Puma, Ticketmaster, Newsweek, Air Arabia, Media Markt, AVIS, Allianz, BBVA, Domino’s, McDonald’s, Avon and CNN.

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Languages Supported
English
Vendor
Insider
Company Website
Year Founded
2012
HQ Location
London, United Kingdom
LinkedIn® Page
www.linkedin.com
Employees on LinkedIn®
411
Twitter
@useinsider
Twitter Followers
1,882
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Companies Using Insider

Samsung
Toyota
Lenovo
Dominos
Hyundai
OLX
Hürriyet
HipVan
Ticketmaster
Singapore Airlines
L'OCCITANE en Provence
TURKCELL

Insider Reviews

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1-44 of 44 total Insider reviews
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E-commerce Sales Manager
Mid-Market
(501-1000 employees)
Validated Reviewer
Verified Current User
Review Source
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"Great product and excellent service"

What do you like best?

The integration and cooperation were very easy, smooth, and fast. Not only good product, but did great service as well. They won't hesitate to tell you anything you want to know and want to learn. They are best partner, and friends. We had a similar 3rd party's service before Insider (not totally the same), but they won't able to answer questions as professional as Insider. We are happy and satisfy with them.

What do you dislike?

So far so good. We currently are satisfying with their product and service and nothing to complaint.

Recommendations to others considering the product:

We’ve seen huge progress after applying Insider's product and service. Their professional consultation and fast implementation really helps us a lot.

What problems are you solving with the product? What benefits have you realized?

They provide comprehensive exposure chance to grab users we lost, and contribute the actual sales in the end. We archived our sales target with their help, and most important is we understand our consumers more.

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E- TİCARET MÜDÜRÜ
Mid-Market
(201-500 employees)
Validated Reviewer
Verified Current User
Review Source
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"Supportive Growth Consultants for our programs"

What do you like best?

One of the most spellbound thing at Insider is its team of local growth consultant who are with you from day 1 of your sign up. They help you with almost everything starting from setting up the account to the part where we come up with ideas and setup experiments to helping out make sense after culmination of programs.

What do you dislike?

There might be more templates for desktop web but I can’t say that I dislike.

Recommendations to others considering the product:

Get Insider if you really want to work with people who treat your business like one of theirs. They are genuinely interested in solving your problems and it shows as they have built teams in each country they serve in to make sure that the brands their can get local expertise, an element that is crucial for any growth ambitions to succeed.

What problems are you solving with the product? What benefits have you realized?

We were looking to improve our mobile marketing efforts and acquire more revenue for business. Insider nailed every bit and went overboard with their team. It has helped bolster our success rate by a huge margin.

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VP Digital Marketing
Furniture
Validated Reviewer
Verified Current User
Review Source
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"The Best On-site Tools in Market"

What do you like best?

We work closely with Insider like 5 months and we always get a handy hand to solve the problem. since we believed their product is good and also they have excellent services that we can experience. Now we explore new tool with them for email marketing and CRM. we will start to use A-Z services that they have because we see the development for improvement didn't stop and we believed they will start to recognize as best tools for CRM and on-site both desktop and mobile apps.

What do you dislike?

they're really strong in a website and mobile site maybe they need to improve is for more AI and analytics development for the future needs.

Recommendations to others considering the product:

Just trial with them and you will find the right tools to help your problem.

What problems are you solving with the product? What benefits have you realized?

we used almost every feature they provided to us, web notification push, on-site, recommended engine and now Insider is one biggest of GMV driver tools at Fabelio.

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Business Development Specialist
Mid-Market
(51-200 employees)
Validated Reviewer
Verified Current User
Review Source
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"Best Partner to Work With"

What do you like best?

A reliable and effective platform which offers a number of useful marketing tools. It’s helped me think and act from my customer’s perspective to ensure I can step up to their travel demands and needs. Using Insider we can deliver experiences that take customers on a meaningful journey through personalized experiences. We’ve seen significant improvements in our ancillary sales revenue over the past year.

What do you dislike?

Reports could be more detailed in terms of segmentation with more customer metrics that are tracked.

Recommendations to others considering buying the product

Probably the best mobile growth platform out there. I am able to communicate meaningful messages with my customers and offer a wide range of travel solutions to meet their individual needs. I am able to clearly see which areas of our marketing strategy need to be improved and act upon this. A lot of the features actively help retain customers and encourage those who may be indecisive about their purchases.

Recommendations to others considering the product:

I believe that Insider is one of the most affective partners that a digital markete could use. In addition to the quality of their product, they have a great support service. I have been working with Insider since the first day of my career and i am really glad for that.

What problems are you solving with the product? What benefits have you realized?

Insider’s platform allows me to recognise which scenarios work best for different segments and helps me observe how they perform in real-time. I can rely on data to make quick decisions with the customer genuinely in mind. Our mobile site have quite literally been transformed, from simple and not very engaging, to a site which indicates we care about our customers. I’ve noticed higher retention, more engagement and an overall steady flow of customers which will hopefully increase our margins in the long term.

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Associate Principal
Telecommunications
Enterprise
(1001-5000 employees)
Validated Reviewer
Verified Current User
Review Source
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"Reduced hiccups in Customer Lifecycle progression quite a bit"

What do you like best?

With Insider’s Mobile-first Growth Management Platform, we were able to shorten the window for crucial decisions in the customer’s lifecycle in our favor, by quite a bit. Insider has a predictive AI engine that segments users based on their actions, locations, history, and browsing activity. This allowed us to pinpoint the crucial stages our customers were stuck at. We were able to act on them and made sure that the customer progressed to the next stage.

What do you dislike?

It’s an amazing platform with a lot of potential, but since it’s the first in its space, I felt that there could a lot of fine tuning that can make this product go a long way.

Recommendations to others considering the product:

Insider is very simple to use and yet intuitive. You don’t need a team of developers to integrate the product into your stack. Within minutes Insider’s team does the job for you.

What problems are you solving with the product? What benefits have you realized?

Since Insider directly left its mark on our customer lifecycle, we were able to see lower churns, and more customer engagement with us. We were able to make crucial business decisions and strategy calls based on the data Insider provided us as well as the campaigns we deployed using Insider.

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Digital Marketing Assistant Specialist
Enterprise
(1001-5000 employees)
Validated Reviewer
Verified Current User
Review Source
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" Our successful partnership with Insider"

What do you like best?

Insider’s Predictive segments for Mobile has helped us garner data that proved extremely valuable for our mobile efforts. We are now able to act on users’ behavior through predictive segments, something we were not able to do before. As a result, we are able to build marketing campaigns that have shown great results for our mobile website and application.

What do you dislike?

I’d say the user design can be improved for some features like email and push.

Recommendations to others considering the product:

Insider is a powerful platform in a sea of options. We have tried numerous platforms before we partnered with Insider. The entire team has been nothing but helpful and super-responsive. And the platform's ease of use means one doesn’t have to depend on a dedicated team or IT personnel to use Insider.

What problems are you solving with the product? What benefits have you realized?

We have been able to mitigate a lot of problems we faced while making decisions. Now we don’t lack evidence to back our decisions. Insider has significantly helped us utilize our capital in the right direction, helping us improve our ROI and revenue. Our contacts in Insider ''Naz Gündoğdu and Gizem Eldem'' has helped us improve our websites for Pierre Cardin and US Polo Assn. in Turkey. Due to their positive contribution, we decided to hand over our third brand ''Cacharel'' to them. We trust our Insider team.

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Project Manager
Media Production
Enterprise
(1001-5000 employees)
Validated Reviewer
Verified Current User
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"A great tool for the digital newsroom"

What do you like best?

As a news company with a solid user base, we expect secure and fast delivery on our push notifications. With Insider, the push sending speed is excellent as we are able to send millions of users our breaking news in seconds.

What do you dislike?

There could be more visibility into the data, especially for predictive segmentation and interest clustering reports.

Recommendations to others considering the product:

Insider is an easy to use personalization platform that includes a wide range of features that are certain to make a positive impact on customers experiences. If you need to improve the user experience on youe webpage or mobile app, your segmentation processes, user targeting and marketing strategy and want to see your visitor base's actions and flow, then Insider is the product you need.

What problems are you solving with the product? What benefits have you realized?

One of the main problems we have solved is the amount of customer feedback we receive, the engaging and timely customer surveys on our webpage have provided us with a wealth of data which we are able to use to optimize user experience. We were able to prioritize contents for our editors and locate those that are actually wanted by our readers.

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Co-Founder
Mid-Market
(51-200 employees)
Validated Reviewer
Verified Current User
Review Source
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"Insider is a Complete Solution for Web and App Conversion Optimization."

What do you like best?

The smart prompts that we have implemented through Insider (e.g. urgency messaging for low stock items, building credibility and signalling demand through social proof messaging of how many people have bought items before) have helped us to improve engagement and conversion rates. They also offer push formats that I had never seen before (carousel push, discovery push, push notification followed by dedicated in-app messages etc.) which have done a great job for engagement and pushing up CTRs. Lastly, since we use insider across platforms we can leverage user data across platforms (e.g. send an app push notification based on abandoned cart on the web) - very powerful platform.

What do you dislike?

The account management team is great but we would really like a detailed FAQ so that we can do more by ourselves. The UI of the panel can probably be improved and be more user friendly (again, would be easier to use with a good FAQ that helps us figure things out by ourselves).

What problems are you solving with the product? What benefits have you realized?

One business problem we were experiencing was the ability to engage our app browsers and convert them into customers and make sure we don't lose them after the install. Insider has helped us achieve this in many ways through boosting overall engagement within our app. Our app now features product recommendations, rich push notifications, an on-boarding journey, social proof, in-app notifications, and 1:1 messages to name just a few.

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UX Designer & Content Specialist
Enterprise
(10,001+ employees)
Validated Reviewer
Verified Current User
Review Source
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"Best Mobile Marketing platform I’ve used so far"

What do you like best?

One feature I particularly like is the ability to push predictive segments into ad channels like Adwords and Facebook. This has totally changed the way we target ad audiences and helped us better manage our advertising budgets.

What do you dislike?

More detail could be implemented into reports, it would be great to fully comprehend why a campaign was not as successful.

Recommendations to others considering the product:

Insider implements a wide variety of features into your mobile channels which results in improved marketing strategy and better mobile experiences. Definitely, recommend this product as it’s simple to use and results have been great so far.

What problems are you solving with the product? What benefits have you realized?

We are able to target the right audiences in our ad channels which helps us manage customer acquisitions costs much better. Besides this, we are able to deliver more meaningful experiences to our app users.

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E-Commerce Conversion Optimization Specialist
Internet
Mid-Market
(201-500 employees)
Validated Reviewer
Verified Current User
Review Source
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"Target your users more effectively and efficiently"

What do you like best?

Product recommendation based on predictive analysis is our favorite feature. When you already know what your users are looking for and when they are most likely to purchase, it makes so much more sense to give them accurate recommendations for the same.

What do you dislike?

I don’t dislike anything in particular, but additional targeting options would potentially improve this product.

Recommendations to others considering the product:

Insider is a great app growth platform, we’ve seen so many aspects of this product improve our marketing strategy and more importantly our business margins in such a short space of time!

What problems are you solving with the product? What benefits have you realized?

Insider is helping us target our users more effectively and efficiently. With product recommendations, we are encouraging our customers for additional purchases. We have this to be working very well for us and our sales figure is increasing.

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Digital Marketing Manager
Retail
Mid-Market
(501-1000 employees)
Validated Reviewer
Verified Current User
Review Source
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"Through Insider we able to access actionable data and make better data-driven decisions"

What do you like best?

The quality of data obtained by Insider and passed onto our business has been extremely valuable. We are able to act on users’ future behaviours through predictive segments, something we were not able to do previously. As a result of this, we can direct our marketing efforts in a more informed manner to drive sales through our mobile app.

What do you dislike?

There are no how to videos for each feature.

Recommendations to others considering buying the product

Insider is an excellent product which has allowed us to rejuvenate our marketing strategies in a more informed manner. We know our customers better than ever and can drive sales easier than ever before, give this product a go if your marketing strategy needs an upgrade.

What problems are you solving with the product? What benefits have you realized?

The technology used at Insider is of the highest quality, our business receives valuable customer data which we can then implement into our marketing strategies to boost our mobile app sales. Through Insider’s predictive modelling and segmentation technologies, we know the future behaviour of users and we are able to deliver personalized scenarios and ads to the right audiences.

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Group Product Manager | Yves Saint Laurent - Urban Decay - Biotherm
Cosmetics
Enterprise
(10,001+ employees)
Validated Reviewer
Verified Current User
Review Source
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"Rich push alternatives, delivery of multiple products in the same notification"

What do you like best?

Getting audience's attention with personalized rich push notifications. Also with he cart abandonment push it is possible to reach out those who left the cart and call them back to complete their purchases which lead to increase on CR.

Carousel push feature is highly beneficial as well, it enables you with segmented customers via enriched contents.

What do you dislike?

different creative templates could be added.

Recommendations to others considering the product:

Insider has various solutions for web, mobile web, ap and also with predictive algorithms it has solutions for online advertising channels as well.

What problems are you solving with the product? What benefits have you realized?

Reaching out the mobile app users as they are real person is great. There too many contents and now it is possible to reach them according to their own interest with segments.

Knowing the audience is impossible without segmentation and it is possible to create lots of segments. Also with predictive segments adwords budget is being optimized

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A
Mid-Market
(201-500 employees)
Validated Reviewer
Verified Current User
Review Source
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"The best mobile app personalization platform so far!"

What do you like best?

insider has been working great for us! They have tons of options for mobile app engagement

that really creates an impact on conversion and ROI. We loved the ease of implementation

and the fact that it created a gamified experience for the users, thus making it more

engaging.

What do you dislike?

Nothing as such. It’s been really good for us.

Recommendations to others considering the product:

Insider’s Growth Management Platform has so much to offer and for the kind of experience

we have had with just one feature, it seems really promising. Particularly in terms of boosting

user engagement. It’s definitely worth a shot. :)

What problems are you solving with the product? What benefits have you realized?

Boosting Mobile app conversion is a tricky spot and that’s exactly where we were stuck. To

overcome this challenge we started exploring Insider’s unique mobile app engagement

features to build a unique experience for our app users. It worked great for us. We explored

almost all their features and we saw the conversion and user engagement rate going up. We

look forward to keeping experimenting and getting better.

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E-Ticaret Departmanı Müdür Yardımcısı
Sports
Small-Business
(11-50 employees)
Validated Reviewer
Verified Current User
Review Source
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" Insider has helped us create a high-engagement environment for our customers. "

What do you like best?

The best - Insider allows us to engage with everyone on our website, be it an unregistered visitor, a registered user or someone who makes repeat purchase on our website. The platform can be utilized to provide unique experiences to these people based on their lifecycle status.

What do you dislike?

Although we saw a lot of improvement in our AOV and Customer retention rates, we would have loved the ability to create reports dedicated to these metrics.

What problems are you solving with the product? What benefits have you realized?

We have been able to increase our AOV and retain more customers overall. Using mobile-based personalization we were able to streamline our promotions, coupons, prompts and offers that led to higher AOV as well as helped our customers to relate with us better, and therefore improving brand loyalty.

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I
Enterprise
(1001-5000 employees)
Validated Reviewer
Verified Current User
Review Source
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"Insider has helped us convert more mobile web traffic into customers"

What do you like best?

Our mobile web received a lot of engagement, yet many of our users failed to follow through on form completion. Insider’s growth platform has certainly turned things around for us by simplifying our users’ path to convert. The feature I like the best is mobile web exit intent as we were not able to act on exit intent on mobile channels before using Insider.

What do you dislike?

The real-time reporting is a great feature but the product could benefit from more reports being generated on different types of data.

Recommendations to others considering the product:

The product functions extremely well and is a must-have if you aim to increase form completion rates made via your mobile website. Our customers seem to be making decisions quicker and many follow through to completing a form during their first visit. This is all thanks to the technology Insider uses to sustain user engagement and activity.

What problems are you solving with the product? What benefits have you realized?

We have converted many of our browsers to buyers, our customers are quicker with their decision making and the overall path to purchase has been improved. As a result of this, we have benefited from higher form completion rates.

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Digital Marketing Executive
Internet
Mid-Market
(201-500 employees)
Validated Reviewer
Review Source
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"Has tackled the areas of our app marketing that were suffering the most"

What do you like best?

Insider is a great mobile marketing platform, increasing our ancillary revenue which was something our business was really struggling to tackle previously. We can deliver relevant offers to each customer based on their preferences, historical behaviour and predicted attributes based on their future behaviour. Improving app experiences helps us tap into our our mobile conversion potential.

What do you dislike?

The predictive dashboard and reporting could be improved for different types of algorithms as this is what makes the Insider tool stand out amongst competitors.

Recommendations to others considering the product:

If you want to encourage your customers into additional purchases, Insider works excellently and functions in a number of intelligent ways to increase ancillary revenue. Using real-time recommendations, mobile web exit intent overlays, category optimizer, wheel of fortune and more, you can design highly converting experiences.

What problems are you solving with the product? What benefits have you realized?

Prompting our customers to buy add-ons has been improved. Our ancillary revenue improved significantly, which was something that we really struggled to tackle previously. Since incorporating this product into our mobile website and app we have been able to deliver smoother and more engaging mobile based experiences which increased conversions and booking revenue.

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E-commerce Specialist
Higher Education
Enterprise
(1001-5000 employees)
Validated Reviewer
Review Source
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"Amazing Customer Success Team For Mobile Operations"

What do you like best?

The experience with Insider was no short of being spellbound. We signed up with Insider for Mobile-first issues and their customer success team left us mesmerized. Insider’s team took upon themselves to provide us with solutions for a variety of business operation related problems like conversion optimization, personalized 1:1 experiences and more.

What do you dislike?

We got used to the templates provided within the platform, they do speed up our internal processes significantly. But I felt that there are a lot scenarios that could use more templates for the mobile platform.

What problems are you solving with the product? What benefits have you realized?

With Insider we are have been able to tailor distinct and engaging experiences for our customers on 1:1 basis on mobile devices. Insider’s AI based mobile visitor segmentation has allowed us to find the right set of people to target — which set of people are high-value customers, which set needs to be added to our customer nurturing program, doubtful customers, new prospects and more. Overall this led to, as we said, more revenue for the business and lower churn.

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Campaign Officer - Online Marketing
Mid-Market
(201-500 employees)
Validated Reviewer
Verified Current User
Review Source
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"A+ for Insider team’s service!"

What do you like best?

Super helpful and always handy to help us running our campaigns in different platforms. The service provided is also good and the team help us immensely especially during big campaigns such as birthday and Ramadan.

What do you dislike?

It’d be great if there were more templates available for gamification, especially in app. Because we’re looking to improve the engagement of our app users to retain customers.

What problems are you solving with the product? What benefits have you realized?

Collecting new customer emails are easier during our big campaigns because Insider provided the trigger-push. Gamification also helps us to drive our sales when there’s no internal campaigns.

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Marketing Manager & Acting B2B Channel Manager
Small-Business
(11-50 employees)
Validated Reviewer
Verified Current User
Review Source
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"Our Lead Quality has increased"

What do you like best?

Helping us connect to our users at the perfect time with the right offer for them and built a strong connection with them and improve our lead quality. And with better leads, out time and efforts are more focus resulting in a broad funnel and high conversion rates

What do you dislike?

Reporting dashboard could be worked upon.

What problems are you solving with the product? What benefits have you realized?

With better lead quality, we focus more on potential users that are most likely to buy which improves our ROI and helps us put our efforts in the right direction. With Insider, we target those users on multiple devices and encourage them to convert.

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Digital Channels Executive
Enterprise
(1001-5000 employees)
Validated Reviewer
Review Source
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"A True Solution Partner"

What do you like best?

Insider’s E-commerce Marketing features and capabilities have been instrumental in our target to increase engagement with our customers and overall conversion. The sheer amount of diverse tools in the E-commerce suite of Insider allowed us to launch a lot of programs that helped us improved the quality of user engagement. The improvement in user-engagement directly impacted our conversion rates as well as helped us build stronger relations with our leads and customers.

What do you dislike?

Even though having too many features is beneficial for increasing engagement sometimes managing so many features together might be overwhelming.

What problems are you solving with the product? What benefits have you realized?

We were looking to boost our conversion rate without lowering user-engagement and keeping the website experience similar as usual or at the very best, improve it. Insider helped us with doing just that, we were able to bolster our conversions.

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E-commerce Manager
Retail
Mid-Market
(501-1000 employees)
Validated Reviewer
Review Source
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"Insider has simplified our users’ path to purchas"

What do you like best?

I like how simple yet effective the features are with Insider, I particularly like the 1:1 messages which are delivered to both our app browsers and customers. Cart abandonment carousel push notifications reveal Items left in a user’s cart within the same notifications in a visually appealing way. Such messages remind our browsers to return to the app to finish their purchase and increases conversions. This makes for a well-rounded customer experience.

What do you dislike?

Push notifications could potentially be improved with further eye-catching designs to prevent them from being a little repetitive, but that is just a personal opinion.

What problems are you solving with the product? What benefits have you realized?

Through using Insider we have been able to tailor distinct and engaging messages which reach our customers in a highly effective way. We rarely see our customers abandon their carts for long periods of times as we are able to encourage our customers to pick up where they left off. We’ve seen an overall improvement in customer engagement and have converted browsers into customers.

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Mid-Market
(201-500 employees)
Validated Reviewer
Review Source
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"Insider’s Mobile App Growth Platform"

What do you like best?

It's very easy to use Insider mobile app panel. We are able to define our clusters by different segmentations & we are able to recall our non-active users by various dimensions. Along with the technical support, getting consulting on predictive marketing by Insider team is so helpful to improve our skills on growth management.

What do you dislike?

It would be great to be able to recall sent PN's both in IOS & Android in order to prevent possible mistakes.

Recommendations to others considering the product:

I recommend digital marketers to consider Insider web & mobile tool in order to improve growth management skills and predictive marketing strategies on their digital platforms.

What problems are you solving with the product? What benefits have you realized?

Insider help us to define & understand our users' behaviours and it able us to predict their interests of our contents. Besides Insider is a supportive tool for us to ensuring our traffic targets & increase usage of our apps. We are glad to see our loyal users & embrace the new ones.

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E-COMMERCE MANAGER
Enterprise
(5001-10,000 employees)
Validated Reviewer
Verified Current User
Review Source
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" Very good!"

What do you like best?

The ability to predict customer lifecycle stage and discount affinity have been incredibly insightful and helped us improve our marketing strategy. We are better able to prevent churn, retain our customers and improve our AOV.

What do you dislike?

A demo mode could be provided to potential buyers to test the product first.

What problems are you solving with the product? What benefits have you realized?

We are able to make high-power marketing decisions based our campaigns are performing without depending on data scientists or our IT team. The ability to predict our customer’s behaviour has benefited our business greatly as we are able to deliver personalised strategies at a new level.

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CRM Specialist
Enterprise
(5001-10,000 employees)
Validated Reviewer
Verified Current User
Review Source
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"Able to Predict the likelihood to churn "

What do you like best?

Insider's predictive engine allowed us to analyze our customer roadmap and decrease churn rates significantly.

What do you dislike?

None. If you rely on a subscription model, customer churn is a really headache. But Insider solve this problem.

What problems are you solving with the product? What benefits have you realized?

We were looking lower our churn rate amd this worked wonders for us. The main issue we had to sort out the customer journey and this basically worked for us because of the feature to predict the likelihood to churn.

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U
Mid-Market
(51-200 employees)
Validated Reviewer
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"Great account management support from a highly knowledgable & responsive team"

What do you like best?

We are very happy with the level of support we receive from the customer success team. Their industry knowledge really helps us in creating effective campaigns that best engage our customers. Plus the quick turn around time for each campaign to go live ensures we stay on top of customer trends.

What do you dislike?

It is a difficulty question because we are very satisfied with Insider hence having had them as supplier for the last 2 years! However, to answer the question, artwork design might be a weakness Insider could improve. This is not their core business so it has never been an issue for us at all. We use our own in house design team to provide all the branded elements Insider might request. That way, we are sure that the high quality standard we are imposing to our brand is consistent across all platforms.

Recommendations to others considering the product:

Insider’s growth platform was very easy to integrate with our website and having multiple features that cover different channels, allows us to have a dynamic approach to our marketing activities. Insider’s account support makes things hassle free and helps us to get the most out of our mobile-first engagement.

What problems are you solving with the product? What benefits have you realized?

With Insider’s intelligent customer segmentation capabilities, we have been able to effectively send the most relevant messages to the right target segment at optimal times. That level of personalization helps in creating a more engaging and tailored experience for each of our customers. Having such a deep understanding of our customer segmentation also allows us to learn more about which stage of the funnel each customer is currently in and how to best communicate with them. This has really helped our bottom line and also lowered our churn rate.

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IT
Small-Business
(2-10 employees)
Validated Reviewer
Review Source
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"Once we knew where we were losing, we had all the power to fix it"

What do you like best?

What we loved the most it Insider’s App Uninstall Analytics feature that helped us monitor the number of our mobile app uninstalls by our users on different devices and OS. This provided us with a direction to work. We understood we had to work on user retention more than anything

What do you dislike?

For the reporting; app platform's and web platform's reports could be in the same dashboard.

Recommendations to others considering the product:

It’s definitely the best mobile software out there. It’s easy to use makes it possible for any digital marketer or app owner to make sense of the metrics and direct their focus on the crucial aspects like mobile app retention which usually goes missing. Insider, not only highlights where your mobile app is lacking but also provides the solution to fix it with its features like in-app feedback, personalized surveys, visitor segmentation and so on. We don’t see any reason not to recommend it to all the digital marketers.

What problems are you solving with the product? What benefits have you realized?

Our app uninstalls were very high which made it clear that we had to work on our user retention techniques. We leveraged many Insider’s features like in-app feedback and smart incentives with contextual 1:1 communication for all the users to improve retention. Those who had recently uninstalled our app were re-targeted with FB ads. In the end, we could see all these efforts paying off. Within a months time, we could see the number of apps uninstalls dropping and conversion rates rising.

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Mid-Market
(501-1000 employees)
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"Amazing product and great service!!"

What do you like best?

I am impressed by the integration process of Insider which is super easy and fast. By using Insider solution, we can run an A/B test quick and provide the better flow to our customer.

What do you dislike?

It’d be better if the panel be in multi-language version.

Recommendations to others considering the product:

Looking forward to the panel of traditional chinese version.

What problems are you solving with the product? What benefits have you realized?

Our main objective is giving the visits of our official website a great browsing experiences. Insider Team

provided us many strategies and suggestions on achieving our ultimate goal since the very beginning . Thanks to them, we got more active and led them to visit our physical store successfully.

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digital marketing assistant
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" Quality experience"

What do you like best?

Its comprehensive functionality throughout the conversion funnel makes it a unique platform. Right from the acquisition to the revenue stage, this is the only platform we need.

What do you dislike?

As this platform has a lot of feathers on its hat, it requires a fair bit of basic tech knowledge to get started.

What problems are you solving with the product? What benefits have you realized?

It’s probably the best mobile growth platform we have come across. It’s helping us communicate with our user more efficiently and provide an enhanced user experience.

As a result, we can see our session duration and the conversion shooting up. A lot of the features actively help retain customers and encourage those who may be indecisive about their purchases.

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Mid-Market
(201-500 employees)
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"Personalization, recommendation, notification."

What do you like best?

Best performing scenarios for ecommerce. Full support, implementation and day by day work on product - support for all ideas that we can create in this tool.

What do you dislike?

We need more scenarios for desktop. We have too many ideas and not enough time to bring them to live.

Recommendations to others considering the product:

A tool to maintain user traffic, boost conversion, show better customer experience and communicate with customers.

What problems are you solving with the product? What benefits have you realized?

Personalization, recommendations, webpushes, marketing automation... Benefits: AOV, Conversion Rate, Revenue - all of them on massive growth year by year.

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Mid-Market
(51-200 employees)
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"Humanized connection with our customers through data insights"

What do you like best?

The level of personalization we are able to achieve with Insider is quite amazing. We are able to deliver hyper-personalized experiences to micro segments of app users based on their historical and behavioural data in real time. We are able to engage and delight our customers through 1:1 messages, product recommendations and gamified promotions that are truly tailored for them. We feel like we know our customers better.

What do you dislike?

I don’t have anything negative to say about the product, perhaps the reports could be more detailed.

Recommendations to others considering the product:

Insider has a robust technology and smart algorithms behind all its features which makes their segmentation powerful. I believe this is the real differentiator compared to the other personalization tools I’ve used before. If you want to personalise your marketing strategy to build a connection with customers, this product delivers brilliantly. Definitely would recommend Insider as we’ve seen huge improvements in all of our important metrics including push open rates, retention, conversions and AOV.

What problems are you solving with the product? What benefits have you realized?

We are able to personalise our communication to make our customers feel more valued and build a relationship that didn’t exist previously which has led to improved customer activity and repeat transactions through our mobile channels.

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Small-Business
(2-10 employees)
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"Insider"

What do you like best?

Insider’s web and mobile web suites create the most personalised customer experiences one can offer their visitors on their digital channels. Their predictive technology allows us to leverage real-time predictive data in an intelligent and impactful way, helping us optimize our ad budgets and reach out to customers with only relevant content, which boosted conversions and site engagement. Because they offer solutions addressed to all stages of the sales funnel. We’re now able to deliver personalised and consistent experiences on both desktop web and mobile web. Even though their features are user-friendly and super easy to integrate, Insider has 24/7 management teams that provide us with full-time support, attending to our specific needs.

What do you dislike?

We didn’t dislike much, if we had to choose something we’d say the design could be improved a bit.

Recommendations to others considering the product:

Probably the best desktop web and mobile web suites out there as they allow us to communicate with our customers through a wide range of personalisation tools that suit their very individual needs.

What problems are you solving with the product? What benefits have you realized?

While we thought we knew our customers’ needs very well, the ability to observe the performance of personalization scenarios we design for our web and mobile web in real time changed the way we deliver experiences, for sure. Our online channels have literally been transformed, from simple and not very engaging, especially in regards to our messaging strategies, to higher traffic numbers and a boost of returning users. We’ve noticed higher retention, more engagement with our channels, since we were targeting customers with only content that was relevant to their interests, and an overall steady flow of visitors.