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InnerTrends Reviews & Product Details

InnerTrends is a product analytics tool that helps product-led companies optimize their app faster with product usage insights from pre-built reports based on a unique setup that considers each business' context and goals. Product teams immediately understand the impact of their initiatives across the customer journey, from acquisition and activation to retention and referral. Data experts validate each product analytics setup.

Seller

InnerTrends

Discussions

InnerTrends Community

Languages Supported

English

Overview by

Claudiu Murariu (CEO & Co-founder at InnerTrends | Featured: Entrepreneur, Inc | 500 Startups Alumni | Data science for product teams)

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Verified User in Primary/Secondary Education

Mid-Market (51-1000 emp.)

12/19/2023

"Interesting Insights"

5/5

What do you like best about InnerTrends?

As part of the OrCam team, I've found InnerTrends to be an invaluable asset for our data analysis and user engagement strategies. What stands out the most is the platform's deep analytical capabilities which provide us with detailed insights into customer behavior and product usage. This is crucial for us, as understanding how our users interact with products like OrCam MyEye and OrCam Read helps us to continually refine and enhance their experience. InnerTrends' intuitive interface makes it easy to navigate complex data sets, allowing us to make data-driven decisions quickly and efficiently. The ability to track and analyze user journeys has been particularly beneficial, helping us to identify and address any usability issues and to optimize our products for our target audience, including those with visual impairments or learning difficulties. Review collected by and hosted on G2.com.

What do you dislike about InnerTrends?

While InnerTrends is a powerful tool, there are some areas that could be improved. One aspect is the initial setup and customization process, which can be somewhat complex and time-consuming. For a team like ours at OrCam, where time is of the essence, a more streamlined setup would be advantageous. Additionally, while the depth of data provided is impressive, it can sometimes be overwhelming, especially for newer users who are not as familiar with data analytics. Simplifying the presentation of data without losing its depth would enhance user experience. Lastly, more tailored support for the specific needs of companies in the assistive technology sector would further enhance the utility of InnerTrends for our team. Review collected by and hosted on G2.com.

What problems is InnerTrends solving and how is that benefiting you?

As a professional at OrCam, I find InnerTrends instrumental in enhancing our approach to product analytics and user engagement. It addresses key challenges by providing deep insights into how customers interact with our products like OrCam MyEye and OrCam Read. These analytics are pivotal for informed product development, enabling us to tailor features to better suit individuals with visual impairments or learning difficulties. Additionally, InnerTrends aids in efficiently identifying and resolving usability issues, enhancing the overall user experience. Its impact extends to our marketing strategies as well, where the data-driven insights allow us to create more targeted and effective campaigns. Overall, InnerTrends is a valuable tool for OrCam, improving our ability to serve our customers and refine our offerings in the assistive technology sector. Review collected by and hosted on G2.com.

Harsh P.

Head of Digital Marketing

Small-Business (50 or fewer emp.)

12/20/2023

"Best Tool for Marketing Managers to Increase Product Selling"

4/5

What do you like best about InnerTrends?

InnerTrends help me to get actionable insights from only single place. It ease my tasks to analyze the data without help of Data Scientist. I am able to identify some data which our internal tracking doesn't provide. Review collected by and hosted on G2.com.

What do you dislike about InnerTrends?

It take much time to set up and provide insights. Review collected by and hosted on G2.com.

Jagan R.

digital marketing manager

Small-Business (50 or fewer emp.)

12/20/2023

"InnerTrends enables us to gain a deeper understanding of our customers and their requirements."

4.5/5

What do you like best about InnerTrends?

I appreciate the user-friendly interface of InnerTrends; it's both intuitive and easily navigable, allowing me to access the necessary data effortlessly. Review collected by and hosted on G2.com.

What do you dislike about InnerTrends?

All good, nothing dislike in the innertrends Review collected by and hosted on G2.com.

Jo B.

Founder & CEO

Small-Business (50 or fewer emp.)

1/11/2023

"Exceeded all expecations"

5/5

What do you like best about InnerTrends?

I love the user interface of InnerTrends, it's intuitive and easy to navigate, making it simple to access the data I need when I need it. The reports and visualization options are extensive and extremely helpful for identifying key trends and insights in our user behavior data. The data provides is sophisticated and has been invaluable to drive our product roadmap and achieve product market fit. Review collected by and hosted on G2.com.

What do you dislike about InnerTrends?

Nothing! It's an incredible tool and there is nothing to dislike. Review collected by and hosted on G2.com.

Rick v.

Owner

Small-Business (50 or fewer emp.)

8/24/2022

"It's like having a McKinsey Consultant sending you daily inisghts"

5/5

What do you like best about InnerTrends?

There are 2 things that make Innertrends great for me:

1 - The implementation

I've tried many other tools like this, but it's always been hard to turn data into insights. With Innertrends, their implementation team helps determine what the customer journey looks like and tells you how to implement it. They've been extremely supportive and really seem to understand my product.

The result:

2 - The insights in the reports

I get insights that I never got from any other tool. I know my product really well, but after browsing through Insights for 30 minutes, I learned so much more. It helps define a roadmap for future improvement, and it also helps me measure the effect of these improvements. Review collected by and hosted on G2.com.

What do you dislike about InnerTrends?

There's honestly nothing I dislike, it's just great Review collected by and hosted on G2.com.

Trevor H.

Founder

Small-Business (50 or fewer emp.)

11/12/2019

"Nothing else like it on the market"

5/5

What do you like best about InnerTrends?

It's the best tool we've used for getting actionable data from our analytics. Review collected by and hosted on G2.com.

What do you dislike about InnerTrends?

It's a newer product so there are some areas still being developed but nothing I actually dislike. Review collected by and hosted on G2.com.

Recommendations to others considering InnerTrends:

If you are tracking data but not sure how to get the insights needed to grow your business then this is where InnerTrends comes in. It's a product that lets you find the biggest growth opportunity and drill in to know the actions you need to take to grow that portion of your business. It's a tool that gives you the power of being a data scientist without having to actually be one. Review collected by and hosted on G2.com.

What problems is InnerTrends solving and how is that benefiting you?

We are pinpointing the biggest growth opportunities and working through solving them through data-backed insights. It helps us prioritize what we should be concentrating on growing versus just guessing. Review collected by and hosted on G2.com.

Madalina M.

Marketing and development manager

Small-Business (50 or fewer emp.)

4/20/2022

"A user-friendly, easy to follow and understand tool that helped us make important business decisions"

5/5

What do you like best about InnerTrends?

The powerfull insights and easy to understand data Review collected by and hosted on G2.com.

What do you dislike about InnerTrends?

I don't have aspects that I don't like at the moment Review collected by and hosted on G2.com.

Jacqui U.

Small-Business (50 or fewer emp.)

1/3/2022

"World Changing Software!"

5/5

What do you like best about InnerTrends?

I can understand my business instantly, I can pick up on the areas that need work, and more importantly, I can identify the North star of my business! Review collected by and hosted on G2.com.

What do you dislike about InnerTrends?

Nothing is missing from this software - its is a real game changer! Review collected by and hosted on G2.com.

Savian B.

Head of Community

Mid-Market (51-1000 emp.)

3/8/2022

"InnerTrends helps us to better understand our customers and their needs."

5/5

What do you like best about InnerTrends?

InnerTrends provides the best-fitted reports as built-in capabilities. Review collected by and hosted on G2.com.

What do you dislike about InnerTrends?

When the need for extra customization appears, sometimes the process is complicated. Review collected by and hosted on G2.com.

Michiel V.

Small-Business (50 or fewer emp.)

8/31/2021

"Product-led user analytics is key to improvement"

5/5

What do you like best about InnerTrends?

The in-depth insights of the analytics are outstanding. Review collected by and hosted on G2.com.

What do you dislike about InnerTrends?

It takes some work to make all things actionable. Review collected by and hosted on G2.com.

Recommendations to others considering InnerTrends:

Using Innertrends is required to get in-depth knowledge of what your users are actually doing in the product. Then, being able to understand this information and take actions out of it is absolutely required for increasing growth rapidly. Review collected by and hosted on G2.com.

What problems is InnerTrends solving and how is that benefiting you?

Currently, we optimize the onboarding flow of our product and we also work on improving engagement (less churn) for clients. Benefits are: improving adoption of the product, increasing engagement, increasing conversion and lowering churn. Review collected by and hosted on G2.com.