
What I like most about Hotjar is how easy it makes it to understand user behavior without spending hours digging through data. The session recordings and heatmaps make it straightforward to spot friction points, validate assumptions, and prioritize the right improvements. The interface feels intuitive, the setup is quick, and it’s become an essential part of our workflow for continuously improving the user experience. Review collected by and hosted on G2.com.
The biggest drawback is that reviewing a large volume of session recordings can be time-consuming, especially when I’m trying to spot patterns across many users. I also wish the filters and reporting options were more flexible, and performance can occasionally feel a bit slow when working with larger datasets. Overall, though, these are minor issues compared with the value the platform provides. Review collected by and hosted on G2.com.