What is Amplitude Analytics used for?

Amplitude Analytics is a product analytics tool that helps you understand how users behave in your app or website. Main uses: - Track user journeys through your product - Build conversion funnels based on the user behavior - Analyze user retention rate - Create detailed user segments based on their interaction behavior on your website or app - Run A/B tests to see what works better Those were some of the examples; you can do a lot more, and you can also integrate it using (API or Webhooks) with other marketing tools and use it in your email campaigns, and multiple other automations.