# What is Amplitude Analytics used for?

What is Amplitude Analytics used for?

##### Post Metadata
- Posted at: over 2 years ago
- Author title: Pinned by G2 as a common question
- Net upvotes: 1


## Comments
### Comment 1

Amplitude Analytics is a product analytics tool that helps you understand how users behave in your app or website.

Main uses:
- Track user journeys through your product
- Build conversion funnels based on the user behavior
- Analyze user retention rate
- Create detailed user segments based on their interaction behavior on your website or app
- Run A/B tests to see what works better

Those were some of the examples; you can do a lot more, and you can also integrate it using (API or Webhooks) with other marketing tools and use it in your email campaigns, and multiple other automations.

##### Comment Metadata
- Posted at: 5 months ago
- Author title: Virtual Assistant | Automations Expert | Remote Work Consultant | Recruiter




## Related Product
[Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews)

## Related Category
[Product Analytics](https://www.g2.com/categories/product-analytics)

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