G2

Abhinand S.

Digital Marketing Manager

Mid-Market (51-1000 emp.)

10/15/2026

"Prompt based analysis and prediction models for enabling Retention marketing"

4.5/5

What do you like best about Amplitude Analytics?

Simple language AI prompt feature for report generation and data extraction. This feature has helped in reducing TAT for report creation and analysis. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

I believe that the platform structure in terms of default options like placement of out of the box options like cohort creation, analytics etc can be more structured. At times when compared to few other CDPs Amplitude normal layout might look confusing. The flow can be better. Review collected by and hosted on G2.com.

What problems is Amplitude Analytics solving and how is that benefiting you?

The most used feature by my team is for retention and retargeting strategy. The analysis in terms of LTV, repeat rates, replenishment has helped in developing journeys for our CRM charted. Predictive cohorts are being extensively used, specific definition being your "likelihood to transact in x day". Earlier we had to manually do the analysis based on regression models which were static. Review collected by and hosted on G2.com.