--- title: Dataroid Reviews meta_title: 'Dataroid Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 91 reviews by the users' company size, role or industry to find out how Dataroid works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 91 scale: '5' date_modified: '2026-06-24' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Dataroid Reviews **Vendor:** Dataroid **Category:** [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics) **Average Rating:** 4.7/5.0 **Total Reviews:** 91 ## About Dataroid Dataroid is an AI-powered, enterprise-grade digital analytics and customer engagement platform that enables companies to measure, analyze, and optimize customer interactions and experiences across multiple digital channels. Designed to unify fragmented data sources, Dataroid provides organizations with a single source of truth about their customers, helping them transform raw data into insights that drive growth, retention, and loyalty. At its core, Dataroid offers advanced product and customer journey analytics that allow businesses to deeply understand user behavior across every touchpoint. Teams can visualize customer paths through funnels and journey maps, identify friction points, optimize conversion flows, and deliver seamless experiences tailored to each user segment. With these tools, companies can continuously improve their digital products and create experiences that resonate. Dataroid’s platform combines enriched customer profiles, behavioral analytics, application performance monitoring, and predictive data modeling into a unified ecosystem that provides end-to-end visibility for marketing, product, and technology teams. Through customizable dashboards, teams can track KPIs, monitor engagement, and make faster, smarter decisions based on live data. Meanwhile, Dataroid’s Push and In-App Engagement capabilities enable personalized, context-aware communication with users, helping brands deliver the right message, to the right audience, at the right moment. Dataroid seamlessly collects and processes data from diverse digital touchpoints through its flexible SDKs and lightweight APIs, ensuring smooth integration with mobile apps, web platforms, and backend systems. This architecture allows companies to gather real-time behavioral, performance, and contextual data without compromising application speed or user experience. With adaptable deployment options and enterprise-grade security, Dataroid makes it easy to connect existing infrastructures and scale analytics capabilities as business needs evolve. Trusted by leading enterprises, Dataroid is already powering customer experience transformation for major banks, airlines, and other digital-first institutions, including Türkiye İş Bankası, Garanti BBVA, ING, Pegasus Airlines, and Azercell, among others. These organizations rely on Dataroid to better understand their customers, optimize digital experiences, and increase lifetime value. Today, Dataroid’s technology helps reshape the digital journeys of over 120 million users worldwide, driving measurable impact through data intelligence, real-time engagement, and continuous optimization. ## Dataroid Pros & Cons **What users like:** - Users appreciate the **excellent customer support** of Dataroid, highlighting their quick responses and helpful guidance. (7 reviews) - Users value the **fast action and multi-step engagement capabilities** of Dataroid, enhancing user interaction and conversions. (7 reviews) - Users highlight the **ease of use** of Dataroid, simplifying push notifications and analytics with an intuitive interface. (6 reviews) - Users value the **helpful customer support** of Dataroid, noting their responsiveness and engagement in enhancing user experience. (6 reviews) - Users value the **fast and effective audience engagement** capabilities of Dataroid for targeted customer interactions. (5 reviews) - User Experience (5 reviews) - User Interface (5 reviews) - Analytics (4 reviews) - Easy Integrations (4 reviews) - Integrations (4 reviews) **What users dislike:** - Users face **integration challenges** with Dataroid, causing delays and limiting access to vital features like "User Path." (3 reviews) - Users face **restrictive limitations** in event attributes and data storage, impacting advanced analytics capabilities. (3 reviews) - Users note the **missing features** in Dataroid, especially regarding engagement tools and data storage limitations. (3 reviews) - Users find the **limited attributes per event** restrictive, hindering advanced analytics for deeper insights. (3 reviews) - Users face **integration difficulties** with Dataroid, hindering access to vital features and consuming excessive time and resources. (2 reviews) - Analysis Difficulty (1 reviews) - Bug Issues (1 reviews) - Users find the **complex configuration** of Dataroid challenging, which can hinder their overall experience and efficiency. (1 reviews) - Users find the **complex querying** structure of Dataroid to be challenging and occasionally frustrating to navigate. (1 reviews) - Users express concerns about the **duration of data visibility** on Dataroid's dashboard, needing further improvement in this area. (1 reviews) ## Dataroid Reviews ### 1. Great analytics and engagement platform for financial institutions **Rating:** 5.0/5.0 stars **Reviewed by:** Umutcan . | Growth Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 11, 2026 **What do you like best about Dataroid?** We can create custom dashboards with real-time behavioral data. Also, the retention module is great for understanding the conversion of our digital products. The customer team is always sharing insightful use cases for us to look into. Overall, it is a great experience. **What do you dislike about Dataroid?** We don’t have a major dislike. There is quite a lot of data in the platform, and you have to get creative with how to use that. But the regular touchpoints with the customer teams are great for learning. **What problems is Dataroid solving and how is that benefiting you?** Dataroid helps us understand how our users move on our digital channels by collecting real-time digital footprints and creating unified profiles. We can create adhoc dashboards without becoming dependent on our departments and understand drop offs, increases or any experiential outlier in real time. Dataroid also has an engagement layer, so it’s easy to turn any insight into action. ### 2. Journey analytics platform with banking-grade security **Rating:** 5.0/5.0 stars **Reviewed by:** nisanur a. | stajyer, Enterprise (> 1000 emp.) **Reviewed Date:** March 09, 2026 **What do you like best about Dataroid?** Dataroid has very easy to use journey analytics features like funnels and user paths which allow us to see exactly how users are moving on our digital banking channels and where they drop off. In addition, as a financial institution, Dataroid’s data security features are very important for us. Finally, having engagement capabilities within the same platform allows us to move faster and take quicker action with our data analysis. **What do you dislike about Dataroid?** This isn’t a dislike but it should be noted that the platform is extensive and if this is your first time with a tool like this, it will take a learning curve. The customer teams have regular sessions so I do advise you to join those to get maximum value. **What problems is Dataroid solving and how is that benefiting you?** Customer journey analytics, understanding behavioral insights in our digital banking channels and creating personalized engagement points. ### 3. We increased conversion in key digital customer funnels with Dataroid **Rating:** 5.0/5.0 stars **Reviewed by:** buse y. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2026 **What do you like best about Dataroid?** The customer team is very hands on. Yes, the platform is very extensive but the team is always there for us so that we can unlock new use cases in analyzing digital behavior. **What do you dislike about Dataroid?** Nothing much really. We haven’t had any problems so far. **What problems is Dataroid solving and how is that benefiting you?** Being a next-gen payment app, our KPIs are very heavy on increasing conversion for digital customer acquisition. Using Dataroid’s advanced analytics, we track how customers move through these funnels and intervene at key moments via Dataroid’s in-app or push messages to reactivate users. ### 4. Real-Time Analytics and Engagement Tools That Elevate Customer Journeys **Rating:** 5.0/5.0 stars **Reviewed by:** Zeynep A. | Mobile Banking Product Owner, Enterprise (> 1000 emp.) **Reviewed Date:** March 09, 2026 **What do you like best about Dataroid?** From a product management perspective, Dataroid stands out with its real-time analytics, behavioral tracking, and engagement capabilities. Being able to analyze user journeys and trigger contextual actions like push notifications or in-app messaging is very valuable for improving customer engagement. **What do you dislike about Dataroid?** From a product management perspective, one challenge with Dataroid is that some of its advanced analytics and engagement features require an initial learning curve, especially when teams start working with real-time behavioral data and customer journey analytics. Setting up tracking structures and defining meaningful events across web and mobile channels can take some planning at the beginning. However, once the implementation is properly configured, the platform becomes very powerful for generating real-time insights and optimizing digital experiences. **What problems is Dataroid solving and how is that benefiting you?** As a Product Owner in a newly established digital bank, one of our key priorities was optimizing the mobile customer acquisition journey. With Dataroid, we were able to track user behavior across the mobile onboarding flow and quickly identify friction points that were slowing down the process. Using these insights, our team implemented targeted improvements to the onboarding experience. As a result, processes that previously took a long time to complete were significantly optimized, enabling us to shorten the customer acquisition journey and help users complete onboarding much faster. ### 5. Great API & Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Kağan K. | Software Engineer, Airlines/Aviation, Mid-Market (51-1000 emp.) **Reviewed Date:** December 12, 2025 **What do you like best about Dataroid?** As a software engineer, managing and using digital analytics channels through APIs is very important to me, especially since I don’t use the interface directly. The APIs provided by Dataroid are very easy to use from a developer’s perspective. Their clean and well-structured documentation also made the integration process smooth. In addition to the product itself, I have to mention their customer support. They have a highly engaged and solution-oriented team, both on the technical side and in digital analytics. **What do you dislike about Dataroid?** To be honest, I feel like I’m trying to push myself to find a downside. In this case, it’s fair to say that I’m completely okay with their service/product. However, due to my role, I only use a limited portion of the application. I haven’t had any problems so far. **What problems is Dataroid solving and how is that benefiting you?** I needed to automate the management of digital channels. To minimize manual intervention, I required comprehensive API-based control over digital channel operations. I also needed access to raw data to support custom data analysis processes. Since Dataroid provides all of these capabilities, it has delivered significant operational benefits. ### 6. 59.20% increase in POS applications wit Dataroid **Rating:** 5.0/5.0 stars **Reviewed by:** cemrenur a. | Analist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 08, 2026 **What do you like best about Dataroid?** Having advanced analytics like user paths, retention analysis, funnels and engagement capabilities like in-app messages or push notifications in the same platform. This really enables us to increase the conversion of key customer journeys like onboarding or POS applications. **What do you dislike about Dataroid?** There hasn’t been anything we disliked. The platform is quite extensive so there is a learning curve. **What problems is Dataroid solving and how is that benefiting you?** Understanding digital customer behavior and why drop offs happen in key customer acquisition journeys, and reactivating drop offs. ### 7. Dataroid helps us create personalized experiences **Rating:** 4.5/5.0 stars **Reviewed by:** Alihan G. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2026 **What do you like best about Dataroid?** We are a ride-hailing app which means creating contextual engagement touchpoints for our users is one of the most important things for us. Dataroid provides both analytics and engagement capabilities so our time to action is really fast. The other really cool feature is that Dataroid is able to do multi-step, contextual triggers which allows us to target users at really specific moments, in real-time. This helps the discovery and conversion of our products. **What do you dislike about Dataroid?** This is not a dislike but Dataroid is a very extensive platform. So you need to use your time with the customer team really well as they always provide use cases to improve your usage. **What problems is Dataroid solving and how is that benefiting you?** Dataroid collects all digital footprint for us. They are our digital data provider. By using the different analysis modules in the platform we can create dashboards to investigate how customers move inside our app. Then, by using the in-app and push notification module inside Dataroid, we can create engagement touchpoints with them. This contextual engagement helps our customers feel supported and discover relevant opportunities. ### 8. Effective, Practical Platform with Excellent Customer Support **Rating:** 5.0/5.0 stars **Reviewed by:** Sevinç B. | Campaign and Pricing Trainee, Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Dataroid?** Effective and practical. Excellent customer support. I am glad to use the platform to increase efficency in our analysis. **What do you dislike about Dataroid?** There are few small changes that can be made to increase usage easiness, but not so necessary. **What problems is Dataroid solving and how is that benefiting you?** It helps us to watch the footsteps of the customers in our app, and also it provides a practical communication area. ### 9. Excellent! **Rating:** 5.0/5.0 stars **Reviewed by:** Tarık Hamdi P. | Growth Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Dataroid?** It’s a very valuable tool for me when conducting analyses related to our app. I especially use the funnel structure a lot, and it helps me understand the flow more clearly. **What do you dislike about Dataroid?** The product is a bit too complex, but the customer success team is always helpful with any issues. **What problems is Dataroid solving and how is that benefiting you?** It helped us determine which hours we can target more effectively based on the conversion rates of our push notifs and by analyzing events, it showed us where we should prioritize our efforts ### 10. Dataroid reviews **Rating:** 5.0/5.0 stars **Reviewed by:** İnci . | Brand Management Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** November 15, 2023 **What do you like best about Dataroid?** I have nothing negative to say about Dataroid. If you're looking to enhance your channels, they are always there to support you. Whenever you make a request, they respond quickly and get it done as soon as possible. The platform offers many benefits in a single panel: you can send push notifications, create in-app content, or analyze data thanks to their all-in-one tools. Compared to other channel marketing tools, I believe Dataroid stands out as the best. It's user-friendly—you can send push notifications in just four clicks. You can also customize your panel with analytics. The customer support team is excellent; we meet every week, and they answer all our questions, offer suggestions for our usage, and provide monthly reports. **What do you dislike about Dataroid?** Just one thing. When we developed new events and attributes, there is a limit for it. For one event, we only have 50 attributes. Sometimes, for advanced analtics, we need to have more than 50 filters to see the affects. **What problems is Dataroid solving and how is that benefiting you?** We use Dataroid to send push notif and create in app messages. Thanks to dataroid, we can engage more with our customers. ### 11. We increased conversion in key digital customer funnels with Dataroid **Rating:** 5.0/5.0 stars **Reviewed by:** Orkun D. | Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2026 **What do you like best about Dataroid?** Having advanced analytics like user paths, retention analysis, funnels and engagement capabilities like in-app messages or push notifications in the same platform. This really enables us to increase the conversion of key customer journeys like onboarding or POS applications. **What do you dislike about Dataroid?** There hasn’t been anything we disliked. The platform is quite extensive so there is a learning curve. **What problems is Dataroid solving and how is that benefiting you?** Understanding digital customer behavior and why drop offs happen in key customer acquisition journeys, and reactivating drop offs. ### 12. I recommend Dataroid’s digital analytics platform **Rating:** 5.0/5.0 stars **Reviewed by:** Hazar O. | Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 26, 2026 **What do you like best about Dataroid?** Dataroid’s data security is the most important thing for us a financial institution. Dataroid also has a very supportive customer team. The integration of the platform into our digital channel was also very quick. The time to value is fast. **What do you dislike about Dataroid?** The platform is very extensive so if this is your first time with a digital analytics product make sure to use the customer team’s workshops effectively **What problems is Dataroid solving and how is that benefiting you?** Tracking digital footprint data, and making sense of them with different analyis modules and custom dashboards. The ability to do analysis adhoc is quite useful for taking real-time action. ### 13. Clear, Highly Secure Solution with Insightful Customer Behavior Visualizations **Rating:** 5.0/5.0 stars **Reviewed by:** LARA . | Senior Crm Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** March 18, 2026 **What do you like best about Dataroid?** The product offering clear highly secure solution , insightful visualizations of customer behavior, along with dedicated customer success support. **What do you dislike about Dataroid?** There are no aspects we are dissatisfied with. **What problems is Dataroid solving and how is that benefiting you?** Real-time analysis and action are critical to our customer acquisition and growth strategies. With Dataroid, we can better understand customer intent and engage at the right moments. ### 14. 10/10 digital analytics platform for banking **Rating:** 5.0/5.0 stars **Reviewed by:** İrem E. | Senior Digital Product Manaher, Mid-Market (51-1000 emp.) **Reviewed Date:** April 02, 2026 **What do you like best about Dataroid?** We really like having the analytics and engagement capabilities in the same platform. This allows us to take fast action regarding our insights without handling multiple vendors and integrations. They are also a pleasure to do business with. **What do you dislike about Dataroid?** We started working with Dataroid in the past year. There hasn’t been anything we dislike. **What problems is Dataroid solving and how is that benefiting you?** Making sense of customer behavior on digital channels. Understanding friction points in key flows like customer acquisition, onboarding, applications, etc. and optimizing them for more revenue generation. ### 15. Best-in-Class Support Experience **Rating:** 5.0/5.0 stars **Reviewed by:** burak k. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 03, 2026 **What do you like best about Dataroid?** Their support service is excellent—the best I’ve experienced. **What do you dislike about Dataroid?** Their interface is a little bit complicated to use **What problems is Dataroid solving and how is that benefiting you?** action based triggers turns insights into immediate customer interactions, which is a real differentiator for us ### 16. Easy User Segmentation and Targeted Campaigns Across Channels **Rating:** 5.0/5.0 stars **Reviewed by:** Yaprak B. | Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** March 13, 2026 **What do you like best about Dataroid?** Dataroid helps us easily segment users and manage targeted campaigns across channels. The platform makes it straightforward to turn user data into actionable communication and improves how we engage with our users. **What do you dislike about Dataroid?** Nothing specific at the moment. The platform meets our needs well so far. **What problems is Dataroid solving and how is that benefiting you?** Dataroid helps us understand user behavior and act on it quickly. With analytics, segmentation, and targeted messaging capabilities, we can analyze user journeys and run more relevant campaigns, which improves engagement and overall product performance. ### 17. Empowering UX with Data Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** March 16, 2026 **What do you like best about Dataroid?** What I like most about Dataroid is how it combines a strong data-driven approach with user experience, enabling more informed and impactful product decisions. **What do you dislike about Dataroid?** Some parts of Dataroid’s analytics experience could be further simplified to make the platform even more intuitive and efficient for users. **What problems is Dataroid solving and how is that benefiting you?** Dataroid helps me quickly analyze user behavior and product usage, allowing me as a UX designer to identify friction points, validate design decisions with real data, and improve the overall user experience. ### 18. With the use of Dataroid, deepening in the fields of analytics and marketing within the application is achieved. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** May 15, 2025 **What do you like best about Dataroid?** It provides benefits with differentiated marketing actions in customer behavior analysis and application usage. **What do you dislike about Dataroid?** Access to all user data. Total counts may be inconsistent with the number of applications. **What problems is Dataroid solving and how is that benefiting you?** It enables us to carry out the communications we want with customers in real-time within the application and allows us to track movements within the application. ### 19. We can monitor all the data I need through a single platform **Rating:** 5.0/5.0 stars **Reviewed by:** Engin Y. | Web Site Management Senior Supervisor, Enterprise (> 1000 emp.) **Reviewed Date:** July 03, 2024 **What do you like best about Dataroid?** We leverage this tool to understand how retail banking customers interact across our website, online banking platform, and mobile app. It plays a vital role for both product development and digital marketing teams. With it, we can monitor key interaction metrics, analyze customer journeys, and derive behavioral insights. Although multiple tools could provide similar data, the advantage of real-time access allows for swift decision-making. Additionally, recent enhancements and new functionalities in the tool enable us to conduct far more in-depth analyses. **What do you dislike about Dataroid?** Based on our experience, we haven’t come across any aspects of Dataroid that we found unfavorable. We understand that every customer has unique needs and that user behavior evolves over time, so it’s important for the product to continuously adapt and improve. If we were to point out an area for improvement, it would be the duration for which data is visible on the dashboard. Although this time frame has been extended compared to previous years, there are still instances where it falls short of our needs. **What problems is Dataroid solving and how is that benefiting you?** We’re able to evaluate the customers acquired through each communication channel and monitor how they behave afterward. This allows us to follow their entire journey from initial contact to final engagement. ### 20. Impactful Real-Time Analytics That Personalize Every User Experience **Rating:** 5.0/5.0 stars **Reviewed by:** simay y. | digital marketing manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 07, 2026 **What do you like best about Dataroid?** Its ability to personalize user experiences through real-time analytics makes it both impactful and innovative. **What do you dislike about Dataroid?** I don’t see any major drawbacks, but I believe the onboarding and initial learning curve could be improved for new users. **What problems is Dataroid solving and how is that benefiting you?** Dataroid addresses the challenge of making sense of large amounts of user data and turning it into actionable insights ### 21. Powerful analytics tool for digital growth **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** March 23, 2026 **What do you like best about Dataroid?** Dataroid helps us monitor and analyze key KPIs across our digital platforms. We can easily identify user behavior patterns and detect friction points in critical flows. For instance, when we notice a drop in conversion, we quickly take action using Dataroid’s engagement features to improve the experience and recover conversions **What do you dislike about Dataroid?** At the moment, I don’t have any negative feedback. **What problems is Dataroid solving and how is that benefiting you?** The platform stands out with its strong journey analytics and segmentation capabilities. It allows us to deeply understand user behavior and create meaningful insights. The interface is also quite intuitive and easy to navigate ### 22. improved user experience **Rating:** 5.0/5.0 stars **Reviewed by:** can a. | CX expert, Enterprise (> 1000 emp.) **Reviewed Date:** November 14, 2025 **What do you like best about Dataroid?** Dataroid has significantly improved user experience design by taking a data-driven approach. Being able to track the real-life performance of our UI/UX designs has proven to be extremely helpful for our product. **What do you dislike about Dataroid?** At times, there may be minor performance issues, but the customer success team is always quick to respond and address them. **What problems is Dataroid solving and how is that benefiting you?** Dataroid has significantly improved user experience design by taking a data-driven approach. ### 23. Amazing support from the customer team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2026 **What do you like best about Dataroid?** The customer teams are very supportive. They always come up with more use cases for us to leverage the platform more effectively. **What do you dislike about Dataroid?** There is no freemium version of the product. **What problems is Dataroid solving and how is that benefiting you?** Dataroid is able to track digital behavior and create unified profiles for each customer. We can then use the tracked data to visualize customer journeys, and understand the trend for key performance indicators. We can then use these insights for creating targeted engagement within the Dataroid platform. ### 24. Review **Rating:** 5.0/5.0 stars **Reviewed by:** Samet A. | Product Management Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2025 ### 25. Deep Actionable Insights + Very Effective Team **Rating:** 5.0/5.0 stars **Reviewed by:** Atahan G. | Web Management Supervisor, Enterprise (> 1000 emp.) **Reviewed Date:** July 03, 2024 **What do you like best about Dataroid?** Dataroid team continuously update their tool depending on constructive feedback from their customers and this has been vital in our operations. **What do you dislike about Dataroid?** No problems whatsoever. We are satisfied with the team's assistance in all layers. **What problems is Dataroid solving and how is that benefiting you?** Dataroid effectively addresses our need for comprehensive data insights in digital banking. By aggregating and analyzing customer behavior across multiple channels, Dataroid provides invaluable insights into user preferences and engagement patterns. This helps us optimize our digital strategies, enhance customer experiences, and ultimately drive growth by making informed data-driven decisions. The ability to track and interpret real-time data has been instrumental in refining our marketing efforts and tailoring our services to meet evolving customer expectations in the dynamic digital landscape. ### 26. Intuitive Analytics and Powerful Engagement with Dataroid **Rating:** 4.5/5.0 stars **Reviewed by:** Ayhan A. | Customer Journey Expert, Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2025 **What do you like best about Dataroid?** Dataroid provides an intuitive user interface, making it simple to navigate between analytics tools and engagement features. I especially appreciate the action-based push notifications, which help re-engage users who have dropped off. Another feature I find valuable is the goal-setting option. This allows us to take a closer look at our campaigns and assess their effectiveness, as we can measure exactly which users have fulfilled our specific scenarios. **What do you dislike about Dataroid?** There really aren't any downsides, in my experience. However, I would appreciate seeing more engagement tools available. **What problems is Dataroid solving and how is that benefiting you?** Dataroid has helped us raise awareness and build ongoing engagement with our users. ### 27. A window to our customer's perspective **Rating:** 4.5/5.0 stars **Reviewed by:** Hakan Y. | Customer Journey Analytics Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** June 02, 2025 **What do you like best about Dataroid?** Quick problem solving and ease of usage. I use Dataroid platform everyday and the platform develops according to our needs simultaneously. Whenever we have a problem, request, or an idea, the team always returns as quickly and effectively as possible. **What do you dislike about Dataroid?** The tool sometimes can be slow with large data volumes. Also the export options and filtering are limited and could be more advanced. But the team recognizes these needs and tries to develop Dataroid. **What problems is Dataroid solving and how is that benefiting you?** Currently I am using Dataroid for our daily reporting and Conversion analyses. Also Dataroid helps us to understand how certain changes can affect our processes on our mobile app, how our customers react to these changes, and what benefits that change gave after implementation. Moreover, from time to time I conduct journey analysis for a process in our application. ### 28. Product Manager **Rating:** 4.0/5.0 stars **Reviewed by:** Ecehan K. | Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2025 **What do you like best about Dataroid?** I really appreciate Dataroid's ability to unify customer data across channels and turn it into actionable insights. It helps us make data-driven product decisions faster and more confidently. **What do you dislike about Dataroid?** Sometimes events don't stream in real-time as expected, especially during testing. This delay makes it harder to validate implementations quickly and slows down our QA process. **What problems is Dataroid solving and how is that benefiting you?** It solves the problem of scattered user behavior data. With Dataroid, we can track funnels, spot conversion drop-offs, and better understand user engagement, which directly improves our growth and product decisions. ### 29. Experienced Campaign And Pricing Specialist **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Construction | Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Dataroid?** UI / UX Integrations Performance Pricing / ROI Support / Onboarding AI / Intelligence **What do you dislike about Dataroid?** There is nothing i dislike about Dataroid. **What problems is Dataroid solving and how is that benefiting you?** I have no clue ### 30. Pleasant experience and great customer service **Rating:** 4.5/5.0 stars **Reviewed by:** Baran B. | Customer Journey Analytics Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** May 26, 2025 **What do you like best about Dataroid?** I do like how integrated Dataroid is and their simultaneous data providing. As a user that uses Dataroid every day, I see their improvements according to our needs and quick support whenever we need help. Dataroid helps us to understand and interpret our customer journey to come up with better solutions for them. **What do you dislike about Dataroid?** Downsides might be the need of more integrated system on both ends to maintain continuous analyses however, I see that Dataroid tries their best to help us with that. **What problems is Dataroid solving and how is that benefiting you?** Dataroid helps us to track user paths on our app to see how our customers react to certain communications and also changes in the app itself. ### 31. Empowering Real-Time Engagement with Deep User Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Ahmet burak O. | Customer Insight & Analytics Assistant Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 21, 2025 **What do you like best about Dataroid?** Since we started working with Dataroid, we've been able to analyze user behavior in our mobile app much more deeply. With digital footprint tracking and real-time data analytics, we’ve significantly improved both our user experience and marketing strategies. One of the biggest advantages is the ability to take immediate action based on live data, enabling us to create tailored in-app and push notification campaigns based on various scenarios. Additionally, being able to measure campaign response rates in detail has helped us make more data-driven strategic decisions. **What do you dislike about Dataroid?** I wish I could customize the executive summary reports. **What problems is Dataroid solving and how is that benefiting you?** Taking audience-based actions through real-time analytics and communications. ### 32. Increased efficiency in data measurement and development in our application **Rating:** 5.0/5.0 stars **Reviewed by:** Tufan A. | Senior Product Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2025 **What do you like best about Dataroid?** They provides the necessary features for many of our needs, it is also a platform that continues to improve itself, and customer support is very helpful and guides us with their knowledge. **What do you dislike about Dataroid?** During the initial integration process, there were a few errors on our part and we transmitted incorrect data, but the dataroid team identified them and helped us fix them; it was not their fault. **What problems is Dataroid solving and how is that benefiting you?** Measuring customer activity We collect accurate data for use in development decisions. We provide customer communication with in-app messaging and action-based notifications. They help us make the application more efficient for our users. ### 33. Creating in-app pop ups really easily **Rating:** 5.0/5.0 stars **Reviewed by:** Selin K. | Senior Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** July 31, 2025 **What do you like best about Dataroid?** I can trigger really contextual in-app messages to customers to promote campaigns etc which increases the campaign performance and the general user experience. I like using geofence campaigns which are triggered upon location. **What do you dislike about Dataroid?** The panel has many features so it was difficult at first to navigate but then I got used to it **What problems is Dataroid solving and how is that benefiting you?** In-app engagement ### 34. Great for Behavioral Analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Buse E. | Digital Analytics Intern, Enterprise (> 1000 emp.) **Reviewed Date:** July 25, 2025 **What do you like best about Dataroid?** I really enjoy how intuitive the panel is. Creating in-app engagement campaigns is easy. I also like how we can easily export the analysis graphs to then use them in presentations. It's making my life easier. **What do you dislike about Dataroid?** So far there hasn't be anything we didn't like. **What problems is Dataroid solving and how is that benefiting you?** Creating analysis reports, targeting users with in-app campaigns. ### 35. Digital Banking Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** August 27, 2024 **What do you like best about Dataroid?** Analyzing footprint data and customers mobile journey with funnels **What do you dislike about Dataroid?** Location data also can be captured for detail analysis **What problems is Dataroid solving and how is that benefiting you?** Event triggered engagement ### 36. Great product analytics tool **Rating:** 5.0/5.0 stars **Reviewed by:** mete s. | Product Owner, Enterprise (> 1000 emp.) **Reviewed Date:** July 31, 2025 **What do you like best about Dataroid?** The product and support team are always responsive to our needs. I really enjoy the user paths feature which gives me better perspective on how our users navigate within the product **What do you dislike about Dataroid?** Learning curve for the platform as it is extensive **What problems is Dataroid solving and how is that benefiting you?** Product analytics ### 37. Useful engagement features, and attentive CS **Rating:** 5.0/5.0 stars **Reviewed by:** Zumrud A. | Product Owner, Enterprise (> 1000 emp.) **Reviewed Date:** September 22, 2025 **What do you like best about Dataroid?** We use their engagement features a lot and they are working well for us. CS is also really helpful **What do you dislike about Dataroid?** Everything is good. We all glad to have this platform in our bank. **What problems is Dataroid solving and how is that benefiting you?** Engaging with our customers on our digital channels to increase loyalty and the overall customer experience ### 38. Comprehensive and user-friendly, **Rating:** 5.0/5.0 stars **Reviewed by:** Murat Y. | Growth Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** September 19, 2025 **What do you like best about Dataroid?** Dataroid offers great flexibility in user segmentation and campaign automation. **What do you dislike about Dataroid?** Real-time action capabilities could be improved further. **What problems is Dataroid solving and how is that benefiting you?** Dataroid helps us solve challenges around customer segmentation, user behavior analysis, and personalized campaign automation. ### 39. 10/10 would recommend. **Rating:** 5.0/5.0 stars **Reviewed by:** Volkan . | Digital banking channel manager, Enterprise (> 1000 emp.) **Reviewed Date:** July 31, 2025 **What do you like best about Dataroid?** If you’re looking for a product analytics tool Dataroid is the way to go. We saw significant increase in adoption for one of our features after figuring out why users were dropping off thanks to Dataroid. **What do you dislike about Dataroid?** Learning curve for the platform as it is extensive **What problems is Dataroid solving and how is that benefiting you?** Understanding why users take or don't take certain actions ### 40. Increase on product adoption and user engagement **Rating:** 5.0/5.0 stars **Reviewed by:** ceren a. | Digital Channel Manager, Enterprise (> 1000 emp.) **Reviewed Date:** July 31, 2025 **What do you like best about Dataroid?** Combining product analytics with the ability to act on insights with engagement tools is genius. Onboarding users to new features is now really easy. We can also understand adoption really well using funnel analytics **What do you dislike about Dataroid?** So far so good... ıts very useful platform **What problems is Dataroid solving and how is that benefiting you?** Understanding how users engage with our product and making informed product decisions ### 41. We did successful works, the team is supportive and skillful **Rating:** 5.0/5.0 stars **Reviewed by:** Buse B. | Business Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2025 **What do you like best about Dataroid?** Integration of the system was easy and it made our work easier. In addition usage of dataroid is simple for users. **What do you dislike about Dataroid?** The system may not let us to modify something depends on our needs because of some technical limitations **What problems is Dataroid solving and how is that benefiting you?** Tracking customer events in a quick and easy way ### 42. Digital analytics great for marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Nargiz N. | Digital Marketing Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** September 22, 2025 **What do you like best about Dataroid?** We use Dataroid to personalize our in-app communication according to our customers’ behaviors. **What do you dislike about Dataroid?** Currently there isn’t anything I dislike. **What problems is Dataroid solving and how is that benefiting you?** Making customer engagement very efficient ### 43. Dataroid is best tool for digital marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Dataroid?** Dataroid enables me to tracks real-time user journeys across channels. It helps identify funnel drop-offs, churn signals, and engagement patterns. **What do you dislike about Dataroid?** Maybe panel could be more user friendly. **What problems is Dataroid solving and how is that benefiting you?** It helps to identify users who drop off before completing a loan application and retarget them with a tailored message via app or email. ### 44. Thanks to Dataroid , we increase our sales. **Rating:** 5.0/5.0 stars **Reviewed by:** Neslihan Zeynep G. | Digital Analytics Manager, Enterprise (> 1000 emp.) **Reviewed Date:** July 25, 2025 **What do you like best about Dataroid?** Engagement moduls in Dataroid are very useful, userfriendly and various. **What do you dislike about Dataroid?** Customer success team in Dataroid are extremely talented group of people when there is a problem the team provide effective solutions immediately. **What problems is Dataroid solving and how is that benefiting you?** Collecting clickstream datas in Dataroid helped us identify and eliminate painpoints in our processes. ### 45. Decent tool for product analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Hikmet F. | Digital Channel Management - Product Owner, Mid-Market (51-1000 emp.) **Reviewed Date:** July 31, 2025 **What do you like best about Dataroid?** We can create our own dashboards in an adhoc manner and we love the speed. The implementation was also quick which I liked. **What do you dislike about Dataroid?** There isn’t anything we don’t like about Dataroid **What problems is Dataroid solving and how is that benefiting you?** Analyzing user behavior ### 46. Great tool for communication with user in almost all levels, and tracking data gathered. **Rating:** 4.5/5.0 stars **Reviewed by:** Ilkin M. | Junior Product Owner, Enterprise (> 1000 emp.) **Reviewed Date:** May 23, 2025 **What do you like best about Dataroid?** Being able to access some essential data without accessing local database. **What do you dislike about Dataroid?** There are sometimes missing steps in some flows. **What problems is Dataroid solving and how is that benefiting you?** Amount of data i can access without accessing database ### 47. Dataroid Platform Review **Rating:** 4.0/5.0 stars **Reviewed by:** Zeynep A. | Project manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 02, 2023 **What do you like best about Dataroid?** Dataroid is a very useful platform where we can track the digital footprints of our users. One of the features that we use most is the funnel creation area, which shows where exactly our users left the transactions. From the user paths field, we can see other screens to which the transactions are linked. The energy, sincerity and interest of the Dataroid team are wonderful. We have been working with them for almost 1 year and we are very satisfied. **What do you dislike about Dataroid?** I think one of the new features that can be developed on the platform is the A/B testing area. Being able to perform this test will help us gain a lot of insight and enable us to change our designs based on data. Also, it is crucial to monitor rising or falling rates on the platform. The fact that alarm systems do not yet exist causes us to detect critical situations manually. **What problems is Dataroid solving and how is that benefiting you?** It provides instant data flow. It is useful on both web and mobile platforms and provides instant access to users. ### 48. Ing turkiye review **Rating:** 5.0/5.0 stars **Reviewed by:** Hacer G. | Customer journey expert, Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Dataroid?** Dataroid helps us to track our customer and non customers digital footprint **What do you dislike about Dataroid?** Sometimes historic data is not the same for the same date **What problems is Dataroid solving and how is that benefiting you?** We can track our product application funnel ### 49. Dataroid helps us leverage our data to unleash potential of users' behaviour on our app **Rating:** 5.0/5.0 stars **Reviewed by:** Mervenur Y. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 26, 2024 **What do you like best about Dataroid?** Dataroid user panel is a user-friendly panel therefore most of the time we can understand how a specific feature is benefited by ourselves. This leads us to use panel more and more day by day for further occasions. If we don't understand or if there occurs further questions, we can consult to customer support team at any time and they reply quickly. Also the integration process is quick and autocapture feature makes the integration process quite easier. **What do you dislike about Dataroid?** Data storage for user profiles is 15 days therefore we can not analyze further data. If it were at least 30 days, it would be more meaningful to inspect the data. **What problems is Dataroid solving and how is that benefiting you?** We can easily see the drop-offs from the significant funnels almost immediately thanks to real-time data. And we can target this data by creating customized scenarios for them to complete the specified funnels. We also use it as analytics tool by analyzing how a specific screen/function is used, how many time it is visited by customers etc. This allows us to find reach and frequency values for any event occured on the app. ### 50. Dataroid Collaboration **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** August 03, 2025 **What do you like best about Dataroid?** Dataroid has a team which consist of helpful and hard working people. Everything you need to solve can be solved by this team. **What do you dislike about Dataroid?** Actually i don't have any reason to dislike them. **What problems is Dataroid solving and how is that benefiting you?** Understanding customer digital behaviors, creating targets according to their behaviors and using different communication skills which located in platform to increase conversion rate of customers. ## Dataroid Discussions - [What is Dataroid used for?](https://www.g2.com/discussions/what-is-dataroid-used-for) - [View Dataroid pricing details and edition comparison](https://www.g2.com/products/dataroid/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-27+18%3A44%3A13+-0500&secure%5Bsession_id%5D=1696e011-7f7d-4666-8fa7-61e5f44f4e7d&secure%5Btoken%5D=e3c8a8dee13a6f4311a5c8641073d51868c8232196a7d26abbd32ec3d7cec4b0&format=llm_user) ## Dataroid Integrations - [Python](https://www.g2.com/products/python/reviews) ## Dataroid Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **User Identification** - Demographics - User Segmentation - Geolocation **Product Analytics** - Account-Level Analytics - User-Level Analytics - Segmentation - Funnels - Alerts - Multi-Product Analytics - User Scoring **Platform Basics** - Dynamic Segmentation - Journey Optimization **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Agentic AI - Product Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Behavioral Analytics - Product Analytics** - Multi-Product Analytics - User level Analytics - Account level Analytics - Segmentation - Funnels **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Platform Infrastructure - Product Analytics** - Cross System integrations - Alerts - Integrations **AI driven optimization - Product Analytics** - User scoring - Adaptive learning - Automated insights - Autonomous task execution **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Dataroid Alternatives - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - 4.5/5.0 (1,325 reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - 4.5/5.0 (2,864 reviews) - [Glassbox](https://www.g2.com/products/glassbox/reviews) - 4.9/5.0 (788 reviews)