Dataroid is an AI-powered, enterprise-grade digital analytics and customer engagement platform that enables companies to measure, analyze, and optimize customer interactions and experiences across multiple digital channels. Designed to unify fragmented data sources, Dataroid provides organizations with a single source of truth about their customers, helping them transform raw data into insights that drive growth, retention, and loyalty.
At its core, Dataroid offers advanced product and customer journey analytics that allow businesses to deeply understand user behavior across every touchpoint. Teams can visualize customer paths through funnels and journey maps, identify friction points, optimize conversion flows, and deliver seamless experiences tailored to each user segment. With these tools, companies can continuously improve their digital products and create experiences that resonate.
Dataroid’s platform combines enriched customer profiles, behavioral analytics, application performance monitoring, and predictive data modeling into a unified ecosystem that provides end-to-end visibility for marketing, product, and technology teams. Through customizable dashboards, teams can track KPIs, monitor engagement, and make faster, smarter decisions based on live data. Meanwhile, Dataroid’s Push and In-App Engagement capabilities enable personalized, context-aware communication with users, helping brands deliver the right message, to the right audience, at the right moment.
Dataroid seamlessly collects and processes data from diverse digital touchpoints through its flexible SDKs and lightweight APIs, ensuring smooth integration with mobile apps, web platforms, and backend systems. This architecture allows companies to gather real-time behavioral, performance, and contextual data without compromising application speed or user experience. With adaptable deployment options and enterprise-grade security, Dataroid makes it easy to connect existing infrastructures and scale analytics capabilities as business needs evolve.
Trusted by leading enterprises, Dataroid is already powering customer experience transformation for major banks, airlines, and other digital-first institutions, including Türkiye İş Bankası, Garanti BBVA, ING, Pegasus Airlines, and Azercell, among others. These organizations rely on Dataroid to better understand their customers, optimize digital experiences, and increase lifetime value.
Today, Dataroid’s technology helps reshape the digital journeys of over 120 million users worldwide, driving measurable impact through data intelligence, real-time engagement, and continuous optimization.
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DataroidProduct Description
Dataroid is an enterprise-level digital analytics and customer engagement platform
designed to help businesses gain deep, actionable insights into customer behavior
across multiple channels. By collecting and unifying data from web, mobile, and other
digital touchpoints, Dataroid enables organizations to analyze real-time customer
interactions, develop personalized engagement strategies, and enhance overall user
experiences.
The platform combines analytics, engagement, and AI-driven data modeling in a single,
intuitive interface, allowing teams to move seamlessly from insights to action without
relying on multiple tools. Dataroid’s SDKs automatically capture user interactions across
digital channels, including screen views, clicks, and other in-app events, without
requiring additional custom development. This data is consolidated from various
sources to create unified customer profiles, providing a 360° view of each user’s journey
and behavior. With customizable dashboards and reports, teams can monitor key
performance indicators and democratize data access across departments, empowering
data-informed decision-making. Dataroid’s funnel and user path analysis tools map and
visualize complete user journeys, helping identify pain points and opportunities for
optimization. Leveraging AI, Dataroid analyzes and predicts customer behaviors—such
as churn probability—enabling proactive engagement strategies. The platform also
supports personalized campaigns through in-app messaging, push notifications, and
geotargeting to deliver timely and relevant communications across all touchpoints. In
addition, Dataroid tracks application and network performance metrics like response
times and error rates to ensure smooth and reliable user experiences. By offering a
unified platform that integrates analytics, engagement, and predictive modeling,
Dataroid empowers businesses to make data-driven decisions with confidence. Its real-
time behavioral insights and personalized communication capabilities help organizations
increase customer satisfaction, boost retention, and drive sustainable growth. This all-
in-one approach eliminates the complexity of managing multiple tools, streamlining
workflows, and improving efficiency for marketing, product, and technology teams alike.
Overview by
Zişan Çetin (Product Marketing Specialist at Dataroid)
