Adobe Marketo Engage Features
Integration (3)
Data Import & Export Tools
Based on 912 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Ability to input, modify and extract data from the application in bulk through a structured file.
Integration APIs
Based on 865 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.
Breadth of Partner Applications
Based on 793 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.
Platform (10)
Customization
Based on 896 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. System provides sufficient customization to meet business requirements
Workflow Capability
Based on 886 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
User, Role, and Access Management
Based on 913 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Internationalization
Based on 636 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Enables users to view and transact business with the same content in multiple languages and currencies.
Sandbox / Test Environments
Based on 639 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.
Performance and Reliability
Based on 895 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Output Document Generation
Based on 595 Adobe Marketo Engage reviews. Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application.
Optimization
Based on 113 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Optimizes marketing campaigns for mobile devices.
Integrations - Mobile Marketing
Based on 110 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Integrates advertising/campaigns into mobile applications, games, and mobile browsers.
Internationalization
Based on 106 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Facilitates global text message and mobile marketing campaigns.
Email Marketing (4)
Building and Personalizing Emails
Based on 1750 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Create and design emails with an editor; manage templates; personalize dynamically
Sending Outbound Emails
Based on 1739 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Create targeted lists, schedule and manage bulk email sending.
Manage Email Deliverability
Based on 1715 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.
Automated Email Responses
Based on 1650 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Set up automated nurturing emails based on events, online activities, and lead scores
Online Marketing (5)
Landing Pages and Forms
Based on 1698 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information.
Dynamic Content
Based on 1518 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects.
A/B Testing
Based on 1574 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion.
Mobile Optimized
Based on 1575 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Support mobile-optimized emails, online forms, and landing pages.
Search Tracking and Optimization
Based on 1339 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords.
Lead Management (17)
Marketing Lead Database
Based on 1354 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history.
Data Quality Management
Based on 1252 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Data quality consists of deduplication, cleansing, and appending your marketing database.
Segmentation
Based on 1624 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.
Lead Scoring and Grading
Based on 1590 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization.
Lead Nurturing
Based on 1643 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps.
Online Behavior Tracking
Based on 1535 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.
Automated Alerts and Tasks
Based on 1548 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device.
CRM Lead Integration
Based on 1592 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Sync lead, contact, account, and opportunity information with your CRM system.
Segmentation
Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. 284 reviewers of Adobe Marketo Engage have provided feedback on this feature.
Predictive Scoring
Based on 257 Adobe Marketo Engage reviews. Automatically scores prospects based on behavior and engagement levels.
Account Identification
Based on 264 Adobe Marketo Engage reviews. Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.
Segmentation
Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. This feature was mentioned in 309 Adobe Marketo Engage reviews.
Predictive Scoring
As reported in 295 Adobe Marketo Engage reviews. Automatically scores prospects based on behavior and engagement levels.
Account Identification
Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. 294 reviewers of Adobe Marketo Engage have provided feedback on this feature.
Segmentation
Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. 361 reviewers of Adobe Marketo Engage have provided feedback on this feature.
Predictive Scoring
Automatically scores prospects based on behavior and engagement levels. 327 reviewers of Adobe Marketo Engage have provided feedback on this feature.
Account Identification
Based on 337 Adobe Marketo Engage reviews. Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.
Campaign Management (4)
Program Management
Based on 1603 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI.
Event / Webinar Marketing
Based on 1495 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar.
Calendaring
Based on 1193 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR.
Budgeting
Based on 948 Adobe Marketo Engage reviews. Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices.
Social (5)
Social Listening
Based on 750 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores.
Social Sharing
Based on 802 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions.
Social Campaigns
Based on 790 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets.
Social Media Engagement
Based on 757 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails.
Social Media Advertising
Based on 719 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time
Reporting & Analytics (5)
Basic Reporting
Based on 1641 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.
Web Analytics
Based on 1416 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity.
ROI Analytics
Based on 1235 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward.
Revenue Analytics
Based on 1163 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline.
SEO / Keyword Analytics
Based on 1014 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors.
Content Management (5)
Content Import
As reported in 11 Adobe Marketo Engage reviews. Ability to import sales and marketing collateral built outside of the solution
Content Creation
Provides capabilities for building unique sales and marketing content within the product. This feature was mentioned in 12 Adobe Marketo Engage reviews.
Templates
Provides pre-built templates for fast and simple content creation. This feature was mentioned in 11 Adobe Marketo Engage reviews.
Advanced Search
As reported in 12 Adobe Marketo Engage reviews. Able to easily search, locate, and retrieve relevant content.
Content Storage
As reported in 11 Adobe Marketo Engage reviews. Provides the ability to store and organize content.
Analytics (7)
Reporting
Provides real-time reporting and analytics that track metrics and engagement data on sales enablement content, resources, activities, learning, etc.l 12 reviewers of Adobe Marketo Engage have provided feedback on this feature.
Alerts
Sends a notification when a prospect engages or interacts with content. This feature was mentioned in 12 Adobe Marketo Engage reviews.
Account-Based Engagement
Tracks the level of engagement for a specific account based on the presented content. 13 reviewers of Adobe Marketo Engage have provided feedback on this feature.
Content Utilization
Based on 12 Adobe Marketo Engage reviews. Tracks how frequently a particular piece of content is being used and monitors its effectiveness.
Open Rates
Records the rate at which emails are opened. This feature was mentioned in 82 Adobe Marketo Engage reviews.
Link Activity
Based on 82 Adobe Marketo Engage reviews. Records the rate at which links in emails are followed.
Attachment Activity
Records the rate at which email attachments are opened or downloaded. 46 reviewers of Adobe Marketo Engage have provided feedback on this feature.
Lead Intelligence (9)
Market Insights
As reported in 258 Adobe Marketo Engage reviews. Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.
Account-level Insights
As reported in 262 Adobe Marketo Engage reviews. Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.
Lead Analysis
Prioritizes leads through lead scoring, market insights, account-level insights, etc. This feature was mentioned in 274 Adobe Marketo Engage reviews.
Market Insights
Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. 298 reviewers of Adobe Marketo Engage have provided feedback on this feature.
Account-level Insights
Based on 291 Adobe Marketo Engage reviews. Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.
Lead Analysis
Prioritizes leads through lead scoring, market insights, account-level insights, etc. This feature was mentioned in 311 Adobe Marketo Engage reviews.
Market Insights
As reported in 321 Adobe Marketo Engage reviews. Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.
Account-level Insights
As reported in 325 Adobe Marketo Engage reviews. Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.
Lead Analysis
Based on 339 Adobe Marketo Engage reviews. Prioritizes leads through lead scoring, market insights, account-level insights, etc.
Marketing Campaigns (16)
Omni-Channel Tracking
Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. This feature was mentioned in 237 Adobe Marketo Engage reviews.
Revenue Planning
As reported in 211 Adobe Marketo Engage reviews. Helps allocate marketing budget based predicted amount of incoming revenue.
Media Attribution
Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. 231 reviewers of Adobe Marketo Engage have provided feedback on this feature.
Opportunity Timeline
Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities. This feature was mentioned in 231 Adobe Marketo Engage reviews.
Customization
Allows for custom report types to match the goals of a company. This feature was mentioned in 263 Adobe Marketo Engage reviews.
Journey Analytics
As reported in 124 Adobe Marketo Engage reviews. Provides tools to analyze every stage of the customer journey to customize an account-based funnel.
Omni-Channel Tracking
Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. 277 reviewers of Adobe Marketo Engage have provided feedback on this feature.
Revenue Planning
As reported in 259 Adobe Marketo Engage reviews. Helps allocate marketing budget based predicted amount of incoming revenue.
Media Attribution
Based on 267 Adobe Marketo Engage reviews. Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.
Opportunity Timeline
As reported in 275 Adobe Marketo Engage reviews. Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.
Customization
As reported in 297 Adobe Marketo Engage reviews. Allows for custom report types to match the goals of a company.
Omni-Channel Tracking
Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. 315 reviewers of Adobe Marketo Engage have provided feedback on this feature.
Revenue Planning
Helps allocate marketing budget based predicted amount of incoming revenue. This feature was mentioned in 300 Adobe Marketo Engage reviews.
Media Attribution
Based on 298 Adobe Marketo Engage reviews. Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.
Opportunity Timeline
Based on 315 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.
Customization
Allows for custom report types to match the goals of a company. This feature was mentioned in 342 Adobe Marketo Engage reviews.
Campaign Execution (4)
Website Personalization
Provides tools that dynamically serve content, messaging, and calls-to-action. This feature was mentioned in 321 Adobe Marketo Engage reviews.
Prioritized Accounts
Based on 311 Adobe Marketo Engage reviews. Helps determine which accounts have the highest/lowest opportunity to convert.
Trending Accounts
Based on 301 Adobe Marketo Engage reviews. Helps determine the direction of each individual account and how to engage through specific content.
Email Campaigns
Based on 161 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Connects sales emails with cross-sell/upsell marketing campaigns across multiple channels.
Analysis (4)
Application Attribution
Based on 107 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Attributes app installs to the marketing campaigns and media sources that drove it.
Campaign Analysis
As reported in 117 Adobe Marketo Engage reviews. Measures impact and effectiveness of mobile marketing campaigns.
Uninstall Tracking
Based on 84 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Measures user-level uninstall insights.
Custom Dashboards
Based on 93 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Creates custom data views to suit every team member's needs.
Campaigns (6)
Proximity Marketing
As reported in 103 Adobe Marketo Engage reviews. Collects geo-location data on mobile users to customize relevant campaigns.
Push Notifications
Based on 103 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Pushes notifications or text messages to mobile devices
Bulk SMS
Provides templates for mass mobile messaging campaigns 101 reviewers of Adobe Marketo Engage have provided feedback on this feature.
Two-Way Text Messaging
Based on 99 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Facilitates two-way text messaging to encourage consumer engagement and loyalty
Email Campaigns
Based on 98 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Personalizes and optimizes email mobile marketing campaigns.
Audience Segmentation
Based on 98 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Identifies the most granular audience segments based on actions, inactions, and user properties.
Engagement (1)
Coupons and Promotions
Based on 94 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Sends out coupons and promotions to reward and entice mobile device users.
Calling (5)
Record Calls
Records calls for future reference. This feature was mentioned in 18 Adobe Marketo Engage reviews.
Generate Location
Generates an area code local to where the user is calling to increase likelihood of pick-up. This feature was mentioned in 18 Adobe Marketo Engage reviews.
Call Types
Allows users to perform calls from their preferred device, whether laptop, desktop, mobile or otherwise. This feature was mentioned in 17 Adobe Marketo Engage reviews.
Click-to-Call
As reported in 19 Adobe Marketo Engage reviews. Gathers contacts from integrated tools, allowing users to call with one click.
Auto Dialer
Has auto-dialing or predictive dialing functionality.
Contacts (3)
Personalization
Based on 20 Adobe Marketo Engage reviews. Retains a log of extraneous contact information such as timezone and contact engagement.
Information Locater
Finds and opens saved contact information for reference at the time of a new call. This feature was mentioned in 19 Adobe Marketo Engage reviews.
Record Prospect Data
Allows users to denote which contacts they believe are prospective customers. This feature was mentioned in 17 Adobe Marketo Engage reviews.
Insights (6)
Notes
As reported in 17 Adobe Marketo Engage reviews. Allows users to take notes during or after the call for future reference.
Daily Summary
Delivers users a daily summary of activity. 18 reviewers of Adobe Marketo Engage have provided feedback on this feature.
Automated Voicemails
Sends automated voicemails to prospective clients who fail to answer.
Automated Emails
Sends automated emails to increase engagement with prospective clients.
Sorts Prospects
Organizes contacts based on probability of success. 18 reviewers of Adobe Marketo Engage have provided feedback on this feature.
Automated Note Taking
Automatically transcribes and summarizes meeting discussions.
Customizations (5)
Email Platform Integration
Syncs information from other software such as contacts, emails and calls to reduce manual data entry. This feature was mentioned in 81 Adobe Marketo Engage reviews.
Email Scheduling
Allows administrators to schedule out emails in advance. 78 reviewers of Adobe Marketo Engage have provided feedback on this feature.
Notifications
Reminds administrators to follow-up on emails based on pre-set reminders. This feature was mentioned in 45 Adobe Marketo Engage reviews.
Email Categorization
Allows for the categorization of emails. 46 reviewers of Adobe Marketo Engage have provided feedback on this feature.
Templates
Based on 82 Adobe Marketo Engage reviews. Allows for the creation of templates for frequently-sent emails.
Integrated Workflows (7)
Task Management
Automates in-system tasks and provides reminders and details for manual tasks for sales team members to complete. This feature was mentioned in 31 Adobe Marketo Engage reviews.
Email Tracking/Automation
As reported in 31 Adobe Marketo Engage reviews. Integrates tightly with email inbox and allows the scheduling and tracking of email outreach and correspondence.
Calls and Voice
Provides sales dialer functionality or integrates tightly with dialer software, with useful automation and high-quality calls. This feature was mentioned in 25 Adobe Marketo Engage reviews.
Other Outreach Options
Provides relevant automation in sales channels outside of email and calls, like social media posts, SMS text messages and more. 25 reviewers of Adobe Marketo Engage have provided feedback on this feature.
CRM Integration
As reported in 30 Adobe Marketo Engage reviews. Provides two-way integration with sales CRM: (1) Tracking sales team actions and prospect responses and (2) Pulling CRM data to populate and personalize sales outreach.
Calendar
Integrates with calendar software so users can seamlessly schedule calls. This feature was mentioned in 24 Adobe Marketo Engage reviews.
Shared Records
Automatically assign strategic leads and accounts to individual reps in a shared bucket for anyone to work on. 24 reviewers of Adobe Marketo Engage have provided feedback on this feature.
Repeatability and Reportability (5)
Content Management
Retains and incorporates company-approved messaging and presentations into emails, calls, meetings, etc. 28 reviewers of Adobe Marketo Engage have provided feedback on this feature.
Workflow Management
Orchestrates automated sales tasks and outreach across a number of channels (email, calls, social media, etc.) and/or integrated systems. This feature was mentioned in 30 Adobe Marketo Engage reviews.
Workflow Performance
Reports on the effectiveness of an entire outreach workflow as well as the effectiveness of specific marketing materials, messaging, outreach tactics, and team members. This feature was mentioned in 30 Adobe Marketo Engage reviews.
Sales Coaching and Insights
Based on 27 Adobe Marketo Engage reviews. Surfaces relevant insights about how a team member can perform better, either with improved sales techniques or prospect-specific hints.
Gamification
Provides gamifaction features to rank sales reps on performance This feature was mentioned in 23 Adobe Marketo Engage reviews.
AI and Automation (5)
Lead Prioritization
Allows users to create lead prioritization rules to prioritize the msot important bueyrs and customers. 24 reviewers of Adobe Marketo Engage have provided feedback on this feature.
Lead Scoring
As reported in 25 Adobe Marketo Engage reviews. Provides lead scoring features that allow user to target leads that are the most qualified and likely to engage
Best Time of Day Scheduling
Based on 24 Adobe Marketo Engage reviews. Provides features that allow users to identify and automate the best time to send out emails or other sales engagement communcations
Buyer Intelligence
As reported in 25 Adobe Marketo Engage reviews. Provides features that allow users to have insight into buyer profiles such as likelihood to respond to emails and calls.
Machine Learning
Based on 23 Adobe Marketo Engage reviews. Provides AI and machine learning features that offer predictive recommendations no how to engage with buyers based on historical buyer behavior.
Generative AI (2)
AI Text Generation
As reported in 41 Adobe Marketo Engage reviews. Allows users to generate text based on a text prompt.
AI Text Generation
As reported in 23 Adobe Marketo Engage reviews. Allows users to generate text based on a text prompt.
Data Availability - Marketing Account Intelligence (1)
Technographic Data Availability
As reported in 35 Adobe Marketo Engage reviews. Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used
Data Accuracy - Marketing Account Intelligence (1)
Technographic Data Accuracy
As reported in 35 Adobe Marketo Engage reviews. Is this technographic data accurate and up to date?
Agentic AI - Email Tracking (7)
Autonomous Task Execution
As reported in 24 Adobe Marketo Engage reviews. Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes This feature was mentioned in 24 Adobe Marketo Engage reviews.
Cross-system Integration
Works across multiple software systems or databases 24 reviewers of Adobe Marketo Engage have provided feedback on this feature.
Adaptive Learning
Based on 24 Adobe Marketo Engage reviews. Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation 25 reviewers of Adobe Marketo Engage have provided feedback on this feature.
Proactive Assistance
As reported in 25 Adobe Marketo Engage reviews. Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives 25 reviewers of Adobe Marketo Engage have provided feedback on this feature.
Agentic AI - Outbound Call Tracking (2)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Natural Language Interaction
Engages in human-like conversation for task delegation
Agentic AI - Sales Enablement (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Account Data Management (5)
Autonomous Task Execution
As reported in 12 Adobe Marketo Engage reviews. Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases 12 reviewers of Adobe Marketo Engage have provided feedback on this feature.
Adaptive Learning
Improves performance based on feedback and experience This feature was mentioned in 13 Adobe Marketo Engage reviews.
Proactive Assistance
Anticipates needs and offers suggestions without prompting 13 reviewers of Adobe Marketo Engage have provided feedback on this feature.
Decision Making
Makes informed choices based on available data and objectives 13 reviewers of Adobe Marketo Engage have provided feedback on this feature.
Agentic AI - Marketing Account Intelligence (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Agentic AI - Account-Based Analytics (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Sales Engagement (7)
Autonomous Task Execution
As reported in 13 Adobe Marketo Engage reviews. Capability to perform complex tasks without constant human input
Multi-step Planning
As reported in 12 Adobe Marketo Engage reviews. Ability to break down and plan multi-step processes
Cross-system Integration
Based on 13 Adobe Marketo Engage reviews. Works across multiple software systems or databases
Adaptive Learning
As reported in 13 Adobe Marketo Engage reviews. Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation This feature was mentioned in 14 Adobe Marketo Engage reviews.
Proactive Assistance
Anticipates needs and offers suggestions without prompting 13 reviewers of Adobe Marketo Engage have provided feedback on this feature.
Decision Making
Makes informed choices based on available data and objectives 14 reviewers of Adobe Marketo Engage have provided feedback on this feature.
Agentic AI - Marketing Automation (6)
Autonomous Task Execution
Based on 63 Adobe Marketo Engage reviews. Capability to perform complex tasks without constant human input
Multi-step Planning
Based on 61 Adobe Marketo Engage reviews. Ability to break down and plan multi-step processes
Cross-system Integration
As reported in 62 Adobe Marketo Engage reviews. Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience 62 reviewers of Adobe Marketo Engage have provided feedback on this feature.
Proactive Assistance
Anticipates needs and offers suggestions without prompting 63 reviewers of Adobe Marketo Engage have provided feedback on this feature.
Decision Making
Based on 63 Adobe Marketo Engage reviews. Makes informed choices based on available data and objectives
Agentic AI - Mobile Marketing (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Learning Management - Sales Enablement (3)
Sales Training
Provides interactive learning to improve skill gaps through role-playing, practicing pitches, scenario-based simulations, etc.
Sales Coaching
Offers real-time feedback and actionable insights from structured, customized sales coaching assessments and templates.
Sales Onboarding
Provides personalized, interactive training to onboard new hires successfully while monitoring their progress and readiness.
Revenue Enablement - Sales Enablement (3)
Cross-Functional Alignment
Provides the tools and resources for alignment of all revenue-generating teams to engage customers in a consistent and personalized way
AI and Automation
Uses AI for predictive insights, recommendations for content, or automating workflows for onboarding and learning assignments
End-to-End Customer Journey Insights
Delivers a holistic view of interaction data and behavioral patterns across the entire customer journey to improve the buying experience and drive revenue growth
Technology Glossary Features
View definitions of the features and discover new technology terms.
What is machine learning and why is it important as a software feature? Our G2 guide can help you understand machine learning and popular software with machine learning features.
Program management is a crucial part of all organizations. Learn more about program management, how it differs from project management, the responsibilities of a program manager, and more.







