--- title: Adobe Marketo Engage Reviews meta_title: 'Adobe Marketo Engage Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 3149 reviews by the users' company size, role or industry to find out how Adobe Marketo Engage works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 3149 scale: '5' date_modified: '2026-08-14' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Adobe Marketo Engage Reviews **Vendor:** Adobe **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.1/5.0 **Total Reviews:** 3,149 ## About Adobe Marketo Engage Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attract the right buyers, nurture them across channels and journeys, align sales and marketing efforts, and deliver insights that maximize marketing’s impact on revenue. As a centralized hub for cross-channel campaign orchestration and execution, Adobe Marketo Engage supports businesses of all sizes—helping them acquire, nurture, expand, and retain customers along complex buying journeys. By integrating with sales tools, it streamlines marketing automation, campaign management, and lead nurturing. Whether you’re a fast-growing small business or a global enterprise, Marketo Engage empowers marketing teams to launch more campaigns, generate more sales-ready leads, and boost sales performance. Backed by proven technology, comprehensive services, and expert guidance, Marketo Engage helps thousands of companies worldwide transform marketing from a cost center into a revenue driver. ## Adobe Marketo Engage Pros & Cons **What users like:** - Users find Marketo Engage's **ease of use** exceptional, simplifying updates and enhancing overall marketing efficiency. (193 reviews) - Users value the **effective automation** in Adobe Marketo Engage, enhancing productivity and campaign management seamlessly. (185 reviews) - Users value the **robust features and strong integration capabilities** of Adobe Marketo Engage, enhancing their marketing effectiveness. (143 reviews) - Users praise Marketo Engage for its **strong integration capabilities** , making it easy to connect with other tools effectively. (131 reviews) - Users appreciate the **effective marketing automation** of Adobe Marketo Engage, enhancing campaign management and customization significantly. (120 reviews) - Users value the **automation efficiency** of Adobe Marketo Engage, making customer engagement and marketing management seamless and effective. (116 reviews) - Lead Generation (103 reviews) - Analytics (102 reviews) - Automation Features (91 reviews) - Capabilities (84 reviews) **What users dislike:** - Users find the **steep learning curve** of Adobe Marketo Engage challenging, requiring time and technical expertise to navigate. (176 reviews) - Users experience a **steep learning curve** with Adobe Marketo Engage, requiring time and technical skills to navigate effectively. (135 reviews) - Users find Marketo Engage to have a **not intuitive interface** that complicates learning and usability significantly. (109 reviews) - Users find the **complexity around campaigns and file management** cumbersome, making organization and usability challenging. (100 reviews) - Users find Adobe Marketo Engage **extremely expensive** , particularly compared to other marketing automation platforms, affecting accessibility. (87 reviews) - Time-Consuming (69 reviews) - Poor UX (59 reviews) - Outdated Interface (57 reviews) - High Complexity (54 reviews) - Time-Consumption (50 reviews) ## Adobe Marketo Engage Reviews ### 1. Improvement is neccesary **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** August 15, 2024 **What do you like best about Adobe Marketo Engage?** It is a very clean layout without putting to many fields/designs on the page, staying away from oversaturating the interface **What do you dislike about Adobe Marketo Engage?** Lacks advertising, and the first time I did research on it, I was still with many questions (one of them was pricing) and I wished there were more friendly tutorials since is not that easy to pick up specially for someone who is just starting with marketing, can be overwhelming **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I think that excecution time is great, on the other hand , once you get used to it, is not that hard to make changes. ### 2. I needed Adobe Marketo Engage **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 06, 2024 **What do you like best about Adobe Marketo Engage?** I am able to automate 50% of my marketing client work using Marketo Engage. **What do you dislike about Adobe Marketo Engage?** Nothing. It is quite helpful! I would recommend it to anyone looking to automate their marketing campaigns, customer journeys, get high-level analytics, and more. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** It's very easy to use and centralizes all of the needed marketing automation solutions in one place and with a single payment. ### 3. Professional Lead Management Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Jay S. | Marketing Lead, Enterprise (> 1000 emp.) **Reviewed Date:** June 26, 2024 **What do you like best about Adobe Marketo Engage?** Scoring Setup, Revenue Cycle, Email campaign and Nurture Program, Tag and Reporting. IN short. Marketing Activity panel is awesom and analytics too. **What do you dislike about Adobe Marketo Engage?** Nothing so far they keep adding new feature like API enhancement, Dynamic chat and integration ways **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Creating MQL model to sync with CRM team so that once lead qualified can be follow up by sales team. as well as cross channel marketing email as nurture, automated email and webhook to send out data to CDP platform ### 4. Adobe Marketo is a Amazing marketing automation tool **Rating:** 5.0/5.0 stars **Reviewed by:** Kaushal Kishor S. | Co-Founder, Mid-Market (51-1000 emp.) **Reviewed Date:** July 25, 2024 **What do you like best about Adobe Marketo Engage?** What I personally Liked is that By using Adobe Marketo Engage I can quickly start marketing automation and its easy to impliment. and they also give good customer support to resolve queries **What do you dislike about Adobe Marketo Engage?** I dislike about Adobe Marketo Engage is, Its pricing is little high **What problems is Adobe Marketo Engage solving and how is that benefiting you?** By using marketing automation, It save a lot of my time and energy and makes me more productive ### 5. A powerful marketing automation tool for Saas and B2B **Rating:** 4.5/5.0 stars **Reviewed by:** Hilary S. | Sr. Director, Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2024 **What do you like best about Adobe Marketo Engage?** One of the best things about Marketo is the ability to leverage it as a B2B platform. Being able to level contacts up to the account level is essential when you're working at a Saas platform that deals with B2B customers. Marketo has really powerful database capabilities and comprehensive syncs to other platforms, which makes it a standout product to work with. It does everything we need and more! **What do you dislike about Adobe Marketo Engage?** The interface is outdated and slow. It has a steep learning curve and a deep implementation process - plus the cost - which doesn't make it easy for a smaller company to adopt. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** We use Marketo to send all of our emails, as well as for database activities like scoring leads and stamping leads with different criteria so they are routed properly. ### 6. Kept me 'engaged'! **Rating:** 3.0/5.0 stars **Reviewed by:** Sean D. | Technical Writer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2024 **What do you like best about Adobe Marketo Engage?** I liked how it allowed us to automate customer journeys across multiple channels, including email, social media, and web. **What do you dislike about Adobe Marketo Engage?** There may have been some times where I wasn't finding the data I was looking for. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Customer engagement - I always need customers response and engagement to build off and improve what I can do. ### 7. Assisted me in work **Rating:** 4.0/5.0 stars **Reviewed by:** Samantha L. | Customer Success Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2024 **What do you like best about Adobe Marketo Engage?** It made marketing for my company incredibly easy. **What do you dislike about Adobe Marketo Engage?** It's not a full CRM. Ideally it would be all in one so I don't have to continue to use sales force. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Helping me solve marketing automation issues. Allows me to make things more efficient and ensure I'm constantly sending out messages to my clients. ### 8. So far its been working great. **Rating:** 4.0/5.0 stars **Reviewed by:** Sean L. | Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** August 06, 2024 **What do you like best about Adobe Marketo Engage?** Scale and size. It makes running large marketing campaigns easy to track. **What do you dislike about Adobe Marketo Engage?** Sometimes the platform can be glitchy and require refreshing. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** The problem that it allows is enabling us to run large-scale marketing email campaigns. The tracking feature have allowed us to accurately measure what copy and strategy works and what doesn't. ### 9. Best tool to orchestrate marketing campaings. **Rating:** 4.5/5.0 stars **Reviewed by:** Chilliu H. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 31, 2023 **What do you like best about Adobe Marketo Engage?** It is a marketing tool that drives the growth of any company as it is responsible for disseminating the information that customers need to exploit in the market, also with the integrations it has the ability to manage projects and data which is linked to the main function of this tool which is the orchestration of marketing campaigns and diversification of products in the market to achieve better capture revenue. **What do you dislike about Adobe Marketo Engage?** The only thing I dislike about Adobe Marketo Engage is that there is an error in the orchestration process of the marketing campaigns it tends to get stuck and all the work that was being done is lost, which generates to start coding again each product to put it in the market and start the orchestation all over again. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Our project management service for potential customers has been first class thanks to the analysis that is generated in the orchestration of marketing campaigns, Adobe Marketo Engage as it specifies in detail the innovations they want to implement in each of the products products they want to expand in the market, thus achieving greater profitability by increasing sales. ### 10. Adobe Marketo Engage for Marketing Automation **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.) **Reviewed Date:** August 19, 2024 **What do you like best about Adobe Marketo Engage?** I appreciate its customization options and integration, which allow for custom marketing campaigns and performance tracking. **What do you dislike about Adobe Marketo Engage?** The platform's complexity and a steep learning curve can be overwhelming for new users, and it can be costly, especially for smaller businesses with limited budgets. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** MArketo Engage helps to streamline the creation and management of multi-channel marketing campaigns and integration with various CRM systems , these solutions lead to more efficient marketing operations, better targeting and personalization of campaigns, and more informed decision-making. ### 11. Adobe Marketo Engage Review **Rating:** 5.0/5.0 stars **Reviewed by:** Renitha D. | Scrum Master / Project Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 12, 2024 **What do you like best about Adobe Marketo Engage?** It provides a set of tools to streamline and automade marketing efforts such as email repository & campaigns. It can provide personalized emails based on customer behavior. **What do you dislike about Adobe Marketo Engage?** Marketo is slighlty expensive. Also it a slow at times. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** It provides tools to streamline and automate marketing processes. ### 12. Improve the design of your marketing campaigns, speed up email delivery. **Rating:** 4.5/5.0 stars **Reviewed by:** Henry R. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2023 **What do you like best about Adobe Marketo Engage?** We love Marketo for its integration and CRM options, they allow us advanced mobile marketing, thanks to Leads management and sales flows our website design and development have been growing over time, offering solutions to our customers. Our content management system has also improved since the implementation of Marketo and use in our facilitates, in fact, we value very much the reporting management as we can improve the whole marketing ROI of the company. Marketing campaign management has been another important point of using this platform, as it has given us better digital communication options, brand enhancement, and more advanced digital marketing. The tool can be used in any country or region, the courses offered and training are excellent the truth the training provided by the technical support are well-structured from start to finish with advanced modules. It is not easy to use at first, but you adapt to all the functions it offers, and the support team provides private advice at all times. **What do you dislike about Adobe Marketo Engage?** It makes me uncomfortable to have to integrate other products with Marketo to solve data cleansing problems, I have found it necessary to create campaigns to detect anomalies in emails that do not work, it would be useful a feature where these could be debugged more quickly, slow email deliveries, the user interface is very overpriced we have not had a good update in a long time, the price has risen quite a lot for consideration, professional packages cost a lot of money. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** We are a leading marketing and advertising agency that innovates with security and perseverance, since the implementation of Marketo our services for customers have had a considerable improvement, our marketing campaigns are more elaborate and Leads management have better complements, we also implemented the platform for multiple lines of business and work proposals, social media marketing management, thanks to this service we boost our sales in web design, positioning our sites as the best in the market generating customers every day. ### 13. Marketo overall usage **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 09, 2024 **What do you like best about Adobe Marketo Engage?** In terms of automation, Marketo is a really powerful tool/platform. It provides variety of automation options(triggers) that covers pretty much everything. I also love their support that they are always responsive and eager to help. **What do you dislike about Adobe Marketo Engage?** I think Marketo could work more on the reporting side. Occasionally, the report didn't capture all records and have to create another local asset within the program to pull the records. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Setting up automations for email and webinar is useful. ### 14. Easy to use & very powerful for enable work! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2024 **What do you like best about Adobe Marketo Engage?** Engage has been an extremely intuitive and easy software to use. The capabilities offered to me has enabled me to dive deeper into my analysis in ways I would have never thought about. Highly reccomend! **What do you dislike about Adobe Marketo Engage?** Engage, since it has such vast capabilities takes a while to learn the full breadth of capabilities. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** We primarily use Engage for account analysis to dive deep into the wins/losses around an accoun to make further and stronger forecasting assessments. ### 15. A versatile tool that can make a marketer's life easier **Rating:** 4.5/5.0 stars **Reviewed by:** Pavel I. | Senior Customer Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2023 **What do you like best about Adobe Marketo Engage?** I'm using Marketo on a daily basis, digging into 2 completely different instances in terms of usecase and setup. I love the fact that it's operation is based on small simple steps - I very often compare it to Microsoft Excel - using simple formulas (flow steps) and stacking them together (smart lists and campaigns) can take you a long way. The Marketo community is a super valuable addition to the package as there is often an exlpanation to anything you might be struggling with, or if it's not there yet, the people in it are very supportive and always willing to help. **What do you dislike about Adobe Marketo Engage?** Support can do a bit better. There have been times when I'd need to go back and forth with the agent in order to explain something again and again until they understand. Marketo also usually presents the organization with a quick start template for emails and landing pages, but this rarely covers all needs and so far it has never been updated with newer designs or features. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketing automation is top of this list, of course. The time saved hugely benefits the team and organization. Being able to use report subscriptions and webhooks and connect Marketo to the corporate chat app is also a convenient way to keep everyone updated. ### 16. One of the most versatile softwares **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Manufacturing | Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2024 **What do you like best about Adobe Marketo Engage?** The the marketo interface is easy to understand and use. It is easy to train people on the software and it helps give presentations a clean look through the dashboards **What do you dislike about Adobe Marketo Engage?** I think there is still room for growth when compared to other softwares and websites providing somewhat similar value propositions such as hubspot. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** The software has helped us structure our marketing efforts and combine everything together as compared to before. ### 17. Adobe Marketo Engage, synchronize sales with marketing team. **Rating:** 4.5/5.0 stars **Reviewed by:** Regis N. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 27, 2023 **What do you like best about Adobe Marketo Engage?** It is a marketing automation platform that is currently at its maximun capacity because it has a variety of functions that adapt to different companies, providing the ideal customer acquisition functions through automated marketing campaings managing to provide product information to potencial customer so that in this way you have as a benefit the increase in sales, also has a system that is responsible for creating events to maintain interaction with customers from anywhere the are. **What do you dislike about Adobe Marketo Engage?** It is also important to reinforce the stability of the templates as they tend to break easily, generating a certain instability in this departament. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** With Adobe Marketo Engage we have not only managed to improve our marketing management of our products, but we have also managed to maintain an ideal interaction with all our customers, it has also managed to synchronize our sales system with the marketing data scoring all potential customers as it tracks the account management of each one constantly ### 18. Great Tool! Much you can do when you learn it. **Rating:** 5.0/5.0 stars **Reviewed by:** Emma W. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Adobe Marketo Engage?** There are a lot of things you can do. I like the automation piece of it. **What do you dislike about Adobe Marketo Engage?** Getting marketo certified isn't free. If you want more people to learn your tool and then more people to use your tool, you need to make the certification free. You're going to get beat out by other companies who do make their certification free. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** It has solved lead scoring, automations, building smart lists, smart campaigns. It's really helpful. ### 19. Best Automation software for Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Ritesh K. | Salesforce Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2023 **What do you like best about Adobe Marketo Engage?** It has good Email delivery.It is very easy to use and manage target account.We can easily understand marketing tasks and workflows so it can increase the efficiency of work.It has large number of tools to target your audience it has good email and good landing pages.We can easily integrate it with Salesforce. **What do you dislike about Adobe Marketo Engage?** its subscription price is too high.Its support is little bit bad according to my experience.I think its report is not as good as the other. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** In my company because of before marketing system we are facing the problems to sell our Software product that also harms our revenue after implementing this we have lots of sales.we are able to do speed up our email delivery as per our target account mangement. It helps to automate marketing campaigns. ### 20. Easy to learn; can be frustrating to use. **Rating:** 3.5/5.0 stars **Reviewed by:** Jordan M. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 12, 2023 **What do you like best about Adobe Marketo Engage?** Marketo Engage has great tools to target your audience, report on the results of your email campaigns, and design aesthetically pleasing emails and landing pages. It's fairly intuitive to use. While there are a lot of tools for more advanced users, newer users can also jump in with a bit of training. **What do you dislike about Adobe Marketo Engage?** The user experience of building emails and campaigns can be very frustrating. For example, spacing surrounding email components appears much differently in the Marketo email preview than it does in your inbox. About 50% of the time, when you add an image, link, or token to your email, it disappears upon saving and you need to add it a second time. Almost every time you add a line break in your email, you have to save the component, open it again, and save it again before Marketo will reflect the space you added in the email preview. These issues have been happening for years. If Adobe can fix these issues, Marketo will have a much better user experience. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo helps us reach our customers and determine which messaging resonates most with them. We can be more productive and bring in more revenue when we know which offers and which messaging are most appealing to our customers. ### 21. Solid tools to improve your company's marketing. **Rating:** 4.5/5.0 stars **Reviewed by:** Pradeep S. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 10, 2023 **What do you like best about Adobe Marketo Engage?** The Marketo Engage solution provides an incredible academic training given by professionals directly linked to the Marketo University, the program is demanding and very complete, they teach you how to take advantage of the software 100% The marketing campaigns adapt to any need and are automatable and self-manageable. It provides scalability benefits that other programs do not have and the ability to obtain reports of each stage of the campaign being carried out. The tools for email management is also another important option to be valued within the platform, as it allows you to create all kinds of campaigns that are sent to your customers via email, with the possibility of also expanding all these procedures to social networks to provide a more robust and complete marketing. The synchronization with SAP C4C is a very important tool within the company as it allows us to manage a data flow in a simpler way, working very well with Marketo, the integration is powerful for studying data from potential customers and new customers, which are then analyzed by the marketing department for management. **What do you dislike about Adobe Marketo Engage?** The software is robust and meaningful, but needs to improve some options, we have the case of the landing pages very important in marketing work for our company, these are complex to work with because you have to have some HTML knowledge that Marketo does not provide in their training, we mostly hire qualified marketing staff to increase sales not programmers. The following detail also needs attention since the software is not customizable, the interface is ambiguous, and I think it is about time that Adobe specialists update this, the software has been on the market for a long time and I have not seen significant changes. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** We are an IT company with a very large marketing department and with many services which have benefited since we implemented Adobe tools, including of course Marketo Engage, currently provides us with solutions for search engine optimization and website marketing, including also is the options we manage and work with, content marketing and social media marketing. Currently, we are also working with Affiliate Marketing. Marketo has improved our system a lot in this aspect, we value this software a lot. We manage projects as well, so the tool is the axis of our marketing projects, their solutions are so complete that I want to recommend the program to all new companies that are starting in the world of digital marketing. ### 22. Adobe Marketo Engage complete software that increases the profitability your company **Rating:** 4.5/5.0 stars **Reviewed by:** Marco P. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 05, 2023 **What do you like best about Adobe Marketo Engage?** It is a fairly complete tool, focused on marketing automation composed of webinars, form editor, landing templates, which significatly help you to elaborate reports though the management and analysis of programs that contains Adobe Marketo Engage, being this has a quite striking workflow management, taking into account that this engine is what makes this software quite attractive. **What do you dislike about Adobe Marketo Engage?** Taking into account that this is a very complete software but at the same time is complex, which leads to have a fully trained staff when you start using Adobe Marketo Engage for the first time because it tends to be bit confusing since the tutorial does not cover all of its functions, however after configuring the software according to your needs it is very intuitive and works efficiently **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Previously we had a deficit in marketing management, but at the time we started to run marketing campaings perfomed by Adobe Marketo Engage we have been in a fairly significant economic increase, just as from that moment we also managed to improve workflow management, report analysisthrough integrations we managed to cover more customers, until today the experience we have had this software is excellent, and we hope to continue to enjoy it. ### 23. Create quality marketing campaigns and improve your company's entire sales system. **Rating:** 4.5/5.0 stars **Reviewed by:** Indra F. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 04, 2023 **What do you like best about Adobe Marketo Engage?** I consider Marketo Engage the number one tool to manage our B2B marketing clients, its marketing automation options are simply spectacular, the account based marketing tools are another of the opportunities that the software provides to improve the best customer experience, the email marketing campaigns is another feature that is highly valued by our team. The personalization of the service is done in real time and its reporting options allows us to better manage our sales process, including options to manage events. Undoubtedly Marketo offers the best content personalization features that I have been able to use, including multichannel interaction within the platform, we can always optimize our services with this tool. **What do you dislike about Adobe Marketo Engage?** The software performs its tasks optimally and without problems, however, the interface of this program is outdated, in short it is not attractive to the eye would be interested in future updates to have more dynamic in terms of customizing the image of the program. Another problem is its high cost, this tool can not be used by any company you have to shell out a good amount of money for its acquisition, the demo version is not very complete you have to be forced to pay the subscription to have access to the content and to really test the program. The interface in its stagnation and longevity is difficult to handle for newer users. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** This service has allowed us to improve our customer management as well as our sales within the company, with this software our marketing automation functions have increased, improving all our services in the process. Thanks to this tool, we have been able to track our sales funnels effectively, improving our economic performance and growing our services over time. In the area of social networks we have benefited greatly since the management has improved since the implementation of the service. It is a communicative tool, our email marketing campaigns have grown up to 30% in the last year, obtaining higher and higher profits. ### 24. Streamline your marketing! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2023 **What do you like best about Adobe Marketo Engage?** Marketo provides a comprehensive suite of marketing automation tools that can streamline marketing tasks and workflows. The Marketo layout is easy to follow compared to other Marketing Automation Platforms. Another great aspect of Marketo is the community. There are regular meet ups (online and in person) and a god support team as well as plenty of users online that can help you out with any issues you are facing. There are also a number of features such as Launchpoint that make ease of implentation to other systems easy as there are alot of native integrations to Marketo. **What do you dislike about Adobe Marketo Engage?** There can be a steep learning curve if you are not used to a Marketing Automation Platform, so it can be daunting for beggingings and may require extensive training to utilize its capabilities. Thankfully there is plenty of training available. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo brings sales and marketing teams together to strategize and execute as a unified team, leading to more effective customer engagement and improved lead nurturing. It leads to improved customer engagement and increased effecticeness of digital marketing. ### 25. Improve interaction with customer flow thanks to Marketo's marketing campaigns. **Rating:** 5.0/5.0 stars **Reviewed by:** Jalil B. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 31, 2023 **What do you like best about Adobe Marketo Engage?** It integrates easily with most CRM software on the market, so I consider the tool automatic and versatile, the initial configuration is very intuitive, in Marketo we have options to filters, data management, which go very well with the tool. The bulk of the platform and undoubtedly the most attractive is the ability to manage marketing campaigns, what more to say that the platform is the number one worldwide for marketers, integrated with the Salesforce Marketing Cloud platform, it becomes an infallible synchronization system for enterprise marketing management, I consider this tool the cradle of email marketing campaigns, social networks and many more market management. The flexibility for the commercial workflow within the platform is excellent, automate your entire system and marketing flow is the main aspect to take into account to acquire the service, leads can be managed from the platform as well, obtaining reports is another aspect to take into account of this service, undoubtedly the best solution for marketing and sales. **What do you dislike about Adobe Marketo Engage?** I can not judge negatively the software the truth is that it has offered me the best marketing solutions, however, we have to work on the reporting option since I consider it is the weakest, another problem is its cost Marketo Engage varies greatly in its prices compared to other similar services, I do not consider this a limitation, but it can cause problems to smaller companies, the initial group configuration or called learning curve can become complex if you do not have previous knowledge we are a team of 5 people and the truth synchronize with the tool took us more time than estimated. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** With Marketo we manage most of our email marketing campaigns, as well as customer management and workflow, it is a complete ally for the management of customer information that allows us to create solutions to obtain more visits and purchases within the platforms of the customers we manage, it has provided us with marketing automation that other tools have not been able to, it is also a proven solution for obtaining reports and this has benefited us a lot within the company. It has also allowed us to track our sales function, as well as develop and execute ideas for sales funnels. ### 26. Very helpful application for managing documentation **Rating:** 5.0/5.0 stars **Reviewed by:** Deni I. | Senior Associate Salesforce Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2024 **What do you like best about Adobe Marketo Engage?** Customer Support, number of Features, Ease of Use **What do you dislike about Adobe Marketo Engage?** I don't think that Adobe has downsides for now. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Converting documentats ### 27. The standard for a reason **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 09, 2024 **What do you like best about Adobe Marketo Engage?** The benefits of Marketo Engage is that it's been around forever so there are a lot integrations and connectors with other systems **What do you dislike about Adobe Marketo Engage?** It is not easy to design emails in Marketo , even after all of the updates and templates. The editor is very clunky. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Connecting email marketing campaigns with impact/influence on pipeline ### 28. Adobe Marketo Engage minimizes effort and boosts revenues **Rating:** 4.5/5.0 stars **Reviewed by:** Dylan E. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2023 **What do you like best about Adobe Marketo Engage?** Initially whithin its most attractive functions is the marketing automation helping to facilitate the campaings of the services that are carried out in the company through email as well as performing very objective analysis of each customer who enjoys the benefits proveded and in this way effective communication is achieved according to the content that each user needs. **What do you dislike about Adobe Marketo Engage?** One of the disadventages of Adobe Marketo Engage is that the trial version does not have all the functions that the software really offers, which may you hesitate at the beginning to hire the service, but once you have purchased the full package, it difficult to find any disadvantage. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Whithin our company there was a great weakness in the marketing system of our products, as it was difficult to get the various services that are provided by mail but with the implementation of Adobe Marketo Engage that was minimize almost entirely apart from improving these efforts which considerably boosted revenue and made our business processes more efficient. ### 29. Very good **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Building Materials | Mid-Market (51-1000 emp.) **Reviewed Date:** August 09, 2024 **What do you like best about Adobe Marketo Engage?** Easy to implement and a very good tool to have in the stack **What do you dislike about Adobe Marketo Engage?** UI is not as user friendly. overall that is it but really nothing that i dislike. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** managing and nurturing leads through the sales funnel can be complex and time-consuming, especially when dealing with a large volume of leads. ### 30. Adobe Marketo Engage a solution to improve the marketing flow of your company. **Rating:** 4.5/5.0 stars **Reviewed by:** Mohamed S. | Sales Operations Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2023 **What do you like best about Adobe Marketo Engage?** Marketo is a platform that offers its users many advantages because of its high professionalism and quality. One of the things I like about this platform is its ease of use because, unlike other platforms, it is completely simple and functional to use with good users. It has features that allow for analysis to understand the visibility of people who will be potential future customers of the organization. The personalization feature it offers for designing email marketing campaigns is excellent, as it allows us to create completely unique and eye-catching designs for our clients. I firmly believe that Marketo is a fully guaranteed service for marketers to achieve great performance in their organizations. **What do you dislike about Adobe Marketo Engage?** I think Marketo is a great service in terms of functionality because it is very accurate and works with very few exceptions. I wish this platform had more integration options with CRM services, as Marketo currently only works with Salesforce. The cost of this service is really high compared to other alternatives, but because of the efficiencies gained in marketing, I think it is necessary to pay to get a good service. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I developed foolproof marketing campaigns equipped with awesome content and really comprehensive data, which helped tie user input to my system at scale. After I started designing my marketing strategies with Marketo, I made a lot of sales. The ability to deliver results brought my company to the best of its ability. ### 31. Ideal tool for organizing a marketing campaign. **Rating:** 5.0/5.0 stars **Reviewed by:** Ashish T. | Pget, Mid-Market (51-1000 emp.) **Reviewed Date:** November 02, 2023 **What do you like best about Adobe Marketo Engage?** It is a marketing tool that helps in the business because it distributes the knowledge that I require to succeed in my company. Additionally, because of its features, it can handle projects and data, which is related to the tool's primary purpose of organizing marketing campaigns and diversifying product offerings to increase revenue. **What do you dislike about Adobe Marketo Engage?** The only thing about Adobe Marketo Engage that I don't like is that there is a bug in the marketing campaign organizing process that causes it to get stuck and lose all of the work that I have done. This means that every product has to be recoded in order to be put on the market, and the campaign process has to start over from scratch. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Thanks to the analysis produced during the coordination of marketing campaigns, Adobe Marketo Engage, which precisely outlines the innovations I wish to introduce into each product I wish to expand in the market and increase sales of, our project management service for clients has been excellent. ### 32. Efficient Marketing Automation with Adobe Marketing Engage **Rating:** 4.0/5.0 stars **Reviewed by:** Prashant G. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 06, 2023 **What do you like best about Adobe Marketo Engage?** Adobe Marketing Engage offers a user-friendly interface that simplifies the process of creating and managing marketing campaigns. The platform provides a wide range of tools for automating marketing tasks, making it easy to reach and engage with target audiences effectively. Additionally, the robust analytics and reporting features help in tracking campaign performance and optimizing strategies for better results. **What do you dislike about Adobe Marketo Engage?** One potential drawback of Adobe Marketing Engage is its pricing structure, which may be a bit steep for smaller businesses or startups with limited budgets. Additionally, while the platform is powerful, it may have a steeper learning curve for beginners compared to some other marketing automation tools on the market. However, with time and practice, users can fully harness its capabilities. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Adobe Marketo Engage addresses several key challenges in the realm of marketing automation, and its solutions have been beneficial to many users: 1)Streamlined Campaign Management: Adobe Marketo Engage streamlines the process of creating and managing marketing campaigns. 2)Lead Nurturing and Scoring: The platform helps in lead nurturing by providing tools to send personalized content and messages to leads at different stages of the sales funnel. 3)Analytics and Reporting: Adobe Marketo Engage offers robust analytics and reporting features. 4)Integration Capabilities: It integrates seamlessly with various CRM systems and other marketing technologies. 5)Personalization and Targeting: The platform empowers users to create highly personalized and targeted campaigns. 6)Automated Workflows: Marketo Engage allows for the creation of automated workflows that trigger specific actions based on customer behavior. 7)Scalability and Flexibility: Adobe Marketo Engage is designed to scale with the needs of growing businesses. ### 33. Marketo is a powerful tool executing very solid marketing. **Rating:** 4.5/5.0 stars **Reviewed by:** Marwen H. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 21, 2023 **What do you like best about Adobe Marketo Engage?** The software excels as a tool that enables businesses to streamline and effectively manage digital marketing efforts. What amazes me most about this platform is its ability to adapt to any organization of different sizes, and its comprehensive operations are perfectly tailored to the needs of users to achieve their goals quickly and easily. With this software, I can control, monitor and instantly organize our company's market participation through various social networks. The tool is very easy to use and has a very functional interface. Marketo really offers incredible potential and is ideal for any marketer. **What do you dislike about Adobe Marketo Engage?** The analytics and reporting features it offers are useful, but the performance at load time is horribly slow, which is a minor drawback but an inconvenience for me. The price is quite high, and I think there is a need to realign the cost to bring the software to the attention and make it easier for people to use it. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo is a tool that allows us to run great marketing campaigns. Due to his success, our company's turnover has increased significantly compared to previous years. This platform makes our organization's brand known to many people on various social networks that exist today. ### 34. It's Oay **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2024 **What do you like best about Adobe Marketo Engage?** It gets the job done. I may have saved some time, but with all the work on the back end, I am not sure it was worth my time. **What do you dislike about Adobe Marketo Engage?** The setup time to get the product you desired was too long. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** It is helping me market our business with more autiomation. ### 35. Automate your marketing services with Marketo Engage tools. **Rating:** 4.5/5.0 stars **Reviewed by:** Nicolas C. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 15, 2023 **What do you like best about Adobe Marketo Engage?** The personalization within the Marketo platform is very sophisticated, offering excellent synchronization with dynamic CRM, the content within the software is predictive and intuitive with options to manage emails, segmentation and reporting. It is a solid tool, marketing automation is another highlight of the program with proper handling of the flow and management. The team behind the software is another reason why I use Marketo Engage as they are always available to the buyer and always responsive to concerns, the marketing campaigns are very customizable with the ability to collect complex and heavy data. The integrations with third parties is another Marketo add-on that I enjoy as in conjunction with other tools the program is foolproof for the company. **What do you dislike about Adobe Marketo Engage?** The interface despite being simple needs an update, as it is an antique. The licenses are expensive, and it would be useful for other users to have access to a demo without so many protocols. Learning to use this software is not easy, it offers many solutions, but in most cases it needs preparation as it is complex. The email editing and management can be upgraded to a more intuitive version, I look forward to more updates. We need more customizable templates, it is frustrating to always see the same options. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** It is an effective tool for the management and cleaning of data in the IT area, with Marketo we can control the flow of data effectively and accurately, as well as manage marketing and email campaigns. By integrating with Salesforce we can take full advantage of data transmission, in fact, we can also generate reports and manage additional fields. The management of email responses and automation is another aspect why we always choose this tool, as it helps us to detect potential customers for the company, also achieving in the process a better financial management and cutting repetitive tasks. ### 36. Tech enabled tool to transform marketing efforts into profitable outcome online and offline **Rating:** 4.0/5.0 stars **Reviewed by:** Karan H. | Territory Sales Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 30, 2023 **What do you like best about Adobe Marketo Engage?** It is the modern engagement tool that helps in reaching out to the client base through various modes of marketing and effectively communicating our product to make their decision quick and easy. Great tracking and monitoring technology to stay ahead in the sales cycle, starting from lead generation, relationship management, to profitable sales conversions. Generating reports on Salesforce and CRM tools is very convenient, AME automates email marketing, content and designs for marketing campaigns across various channels to boost the performance of the team. Collecting and optimizing the data received through marketing efforts helps in increasing revenue. **What do you dislike about Adobe Marketo Engage?** Organizing daily tasks and posting content on various platforms might be a complex task, as personalization without human expertise might be incomplete or overloaded and vice versa automation can be fruitful in gaining insight and improving sales but without a set goal and strategy it would be difficult to implement. The designed templates are not very in line with the complex goals but the investment is worth if proper training and reskilling knowledge is gained. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Lead generation, data management, gaining insights through reviewing the performance of the marketing campaigns and reaching a larger targeted audience through synchronised channels and automatic response on various modes of viewership which has inturn increased customer conversion and engagement with us long term which makes my B2B subscription business profitable. AME has helped considerably in saving time and manpower cost to perform routine tasks. ### 37. Marketo manages your professional email and marketing campaigns. **Rating:** 5.0/5.0 stars **Reviewed by:** Hiren R. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2023 **What do you like best about Adobe Marketo Engage?** The email marketing features offered by Marketo are among the best I have used, I have the ability to test dynamic content, the reports to measure the capacity of email deliverability are very complete, it also includes in its system a simple-to-use email editor. It is an excellent choice for customer management as it allows you to manage the quality of data flows that are handled in the company with an intuitive interface and pleasant to use, in fact, customers can be scored and ranked to then be examined and studied by departments. This tool can be complemented with social networks to run marketing campaigns with calendar option and webinars, I want to emphasize and highlight especially the reports as we can give customized reports on the work being executed. **What do you dislike about Adobe Marketo Engage?** Marketo Engage is a very complete tool, I think it is the one that best suits companies today, but there is always room for improvement options such as integration with Salesforce, I think we also need tutorials the interface has many options and the less experienced need a step by step to get into the software, since the current learning curve is high. The native reports are very complete, but they are complex to study, we need more facilities within the software. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** It is our main tool for email management, we handle many volumes of emails so Marketo Engage allows us to organize and manage this process in a better way, as we automate and answer our customers quickly getting better results and much more attention. It is also implemented for the management of email campaigns and social networks, where we can offer all our services in an efficient and dynamic way. Furthermore, it is very useful in the billing area as it allows us to automate the entire process of invoices receivable that are sent by email to customers. ### 38. Our cmo loves the product **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 13, 2024 **What do you like best about Adobe Marketo Engage?** We get better visibility and more opps from a top of funnel perspective **What do you dislike about Adobe Marketo Engage?** Lack of sales and marketing alignment. It'd be nice if sales could see what's going on as well. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Better engagement and visibility throughout the buying cycle of our icp ### 39. The Best way to control leads **Rating:** 4.5/5.0 stars **Reviewed by:** Kelvin M. | Senior Integration Developer, Enterprise (> 1000 emp.) **Reviewed Date:** May 16, 2024 **What do you like best about Adobe Marketo Engage?** It a good tool to get control about our leads into Internet **What do you dislike about Adobe Marketo Engage?** Well in some occasion some people can manipulate the leads and get some trash user not real users. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** How to get and control leads in our web pages. ### 40. Great tool but news improvement **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2024 **What do you like best about Adobe Marketo Engage?** It is really funcional and gets the job done. **What do you dislike about Adobe Marketo Engage?** It could be more intuitive and user friendly. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** We really wanted to scale the optimization of the conversion funnel and automation is key. ### 41. 9/10 **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Sports | Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2024 **What do you like best about Adobe Marketo Engage?** Intuitive platform Simple email marketing Ability to create landing pages Profound network collaboration Lead management Social marketing platform Campaign management CRM integration **What do you dislike about Adobe Marketo Engage?** Pricing Customer Service Setup Speeds and bugs **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Automation ### 42. Reviewing Adobe Marketo engage on my experience : **Rating:** 3.5/5.0 stars **Reviewed by:** Rohit k. | Community Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 01, 2023 **What do you like best about Adobe Marketo Engage?** One of the most unique and compelling aspect of Adobe Marketo Engage lies is it's comprehensive marketing automation capabilities. It helled me in the nurturing the lead and keeping them engage. **What do you dislike about Adobe Marketo Engage?** One of the downfall is the cost of Marketo can be relatively high, which may be a limiting factor for smaller businesses with tighter budgets like me . Another factor is the vast variety of extensive feautures and capabilities, which are usually A challenging prospect of new bies But my personal perspective - I just want to say that it is important to note that the "best" marketing automation platform depends on the specific needs and preferences of a business. Every platform has its own strength. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** It had address many of my problem and help me to grow rapidly. Marketo helped me automate lead capture, nurture leads through automated campaigns, and prioritize them based on their engagement, saving time and efforts both. It had also helped me on segmenting audiences and delivering targeted content, enabling me to get personalized interactions with prospects and customers. ### 43. Feature rich marketing tool **Rating:** 4.0/5.0 stars **Reviewed by:** Nima C. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 17, 2023 **What do you like best about Adobe Marketo Engage?** AME is a feature rich tool, as I have experienced while using this tool. Implementing in the existing marketing setup is too easy. And using it for focused marketing is very easy. It provide features for personalized marketing, email marketing, automating some of marketing tasks related to running personalized ads, etc. **What do you dislike about Adobe Marketo Engage?** Till now, I have not seen anything negative in this tool. This tool is helping me a lot in my customer engagement and lead generation tool. Because, using this our lead generation process become very faster. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I am a marketing analyst and I use it for most of my marketing works. It automates my marketing works. It helps me in finding leads through personalized ads, email marketing. Our process of finding leads and converting into successful customer become very much after implementing adobe marketo engage in my work. ### 44. Marketing and customer engagement become cost effective and time saving. **Rating:** 4.0/5.0 stars **Reviewed by:** Saniya K. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 24, 2023 **What do you like best about Adobe Marketo Engage?** Adobe Marketo Engage is helping me to manage and circulate marketing compaigns easily and reach to the new customers. Engaging with new customer become easy after applying it in our work. Finding new leads and managing leads also become easy because of using AME. I can integrate it with other platforms also. Implementing it in the existing system is also easy. **What do you dislike about Adobe Marketo Engage?** AME is little bit costlier, but its cost is justifiable because of its rich feature and ability to manage marketing. Integrtaing it with other platform is easy but needs improvement. Customer support of AME can also be improved. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Using Adobe Marketo Engage I can easily manage our existing marketing compains and circulate new marketing compaigns. Using this I can easily find new leads from the market. It provides many analytical options that helps us to see the performance our marketing compaigns. Its also provide automation options for automating some of marketing works. ### 45. Best automation Tool out there **Rating:** 4.5/5.0 stars **Reviewed by:** Savan R. | SEO Expert | Webflow and WordPress | Local SEO, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** October 27, 2023 **What do you like best about Adobe Marketo Engage?** Best part of adobe marketo engage is its Easy to understand UI /UX we can easily manage and streamline process with it **What do you dislike about Adobe Marketo Engage?** We cannot say dislike about it but yes little bit improvement needed for sure in pricing model because its bit expensive **What problems is Adobe Marketo Engage solving and how is that benefiting you?** a busy marketing person, I was wasting time to do repetitive tasks like sending emails and social posts. Our team and I wanted to nurture leads better but couldn't without automation. Since adopting Marketo Engage, my whole team feels less overwhelmed. It's been a total game changer for converting more leads into sales! ### 46. Using Adobe Marketo Engage for streamlining our B2B and B2C marketing. **Rating:** 4.0/5.0 stars **Reviewed by:** Mohak W. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2023 **What do you like best about Adobe Marketo Engage?** For us Adobe Marketo Engage is a very useful tool for streamlining our marketing needs. By using this our marketing become easy because it allows us to organize all the info in a single dashboard. Using this I can send personalize message to the customers. It also allows me to automate our repetative work. **What do you dislike about Adobe Marketo Engage?** If Adobe Marketo Engage will provide some more customization option, then it will become more useful for users like me. Its user interface can also be modified to make it more useful. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Adobe Marketo Engage is helping me to solve our problem of stramline marketing. By using this, I can easily organize all the marketing information in one dashboard. Using this I can easily reach to my B2B as well as B2C customers. I can easily message them personally. It also allows me to automate some of repeatative works that saves my lots of time and money. ### 47. One of the best Versatile Tool for professionals **Rating:** 4.0/5.0 stars **Reviewed by:** Vishal S. | Senior Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2023 **What do you like best about Adobe Marketo Engage?** As a Product Engineer, I have had the opportunity to explore Adobe Marketo from a unique perspective. While my primary focus is not marketing, I have found Adobe Marketo to be a valuable asset for streamlining our product launch and promotion efforts. Adobe Marketo offers a wide array of features,The tracking and analytics tools have helped us gain insights into the effectiveness of our promotional efforts, enabling data-driven decision-making. I wholeheartedly recommend Adobe Marketo to any engineering team looking to enhance their marketing automation capabilities. **What do you dislike about Adobe Marketo Engage?** It will take time to understand the functions completely. The pricing is high for this tool. Need to update user interface. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Good landing page creation. Email performance reports. Sales & marketing alignment. Helps us to automate form submissions & manage data. ### 48. Program.. Program.. Program.. **Rating:** 5.0/5.0 stars **Reviewed by:** Pankaj P. | Demand Generation Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 26, 2024 **What do you like best about Adobe Marketo Engage?** This the best tool around 4 programs. 1. email 2. engagement 3. nurture 4. default **What do you dislike about Adobe Marketo Engage?** The integration part. Unless admin shows how to use the different integration. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** The marketing automation helps me for lead generation, event creation and creating different programs. ### 49. Marketo Certified Expert **Rating:** 5.0/5.0 stars **Reviewed by:** Joy M. | Senior Director of Marketing Operations, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** April 16, 2013 **What do you like best about Adobe Marketo Engage?** Update May 2023: I have been using Marketo for 11 years now and am still a fan of the platform just as much as I was 11 years ago! In fact, I have built my career around helping other organizations with Marketo implementations, optimizing their Marketo instance, and marketing operations processes such as lead lifecycle, scoring, and so much more. I received the Marketo Certified Architect certification in 2018 and am now a 2022 Marketo Champion...a group of elite Marketo users that I've learned from for years! Marketo continues to innovate and provide for me in so many ways - from business scalability and growth to career growth, and I'll forever be grateful this platform exists. I appreciate the product innovation and product roadmap that Marketo has. Original Review in 2013: One of the main things I like about Marketo is the vibrant user community - whether you have a question about the platform, have an idea to submit, or just want to see what other best practices other users are doing, the community offers a great space to connect and collaborate. The community is very active; I have learned a lot of tips and tricks just by reading the discussions, questions and ideas submitted by users and Marketo Champions. The community feels like an extension of our marketing arm within our organization. I also love the organization of Marketo - their easy folder system makes it easy to see the logic behind the campaign, every asset of the program, and the progression steps in which a lead flows through the system and (if you wish) integrate into your CRM solution. My productivity has doubled since switching to Marketo about one year ago; it is so easy to create a program, asset (email, landing page, form, etc). Now that I have been using Marketo for about a year, it is easy to clone a program and make a couple tweaks for fast program set up. I also love the integration with Marketo partners in LaunchPoint; it makes it easy to conduct a webinar, for example, by integrating directly with our webinar platform of choice. LaunchPoint really helps bring the solution full circle with its offerings and capabilities. **What do you dislike about Adobe Marketo Engage?** Update May 2023: Marketo has expanded many of their training offerings since my original review. In addition, the Community has continued to expand and grow. Original Review in 2013: One thing that I would recommend from the start is investing in using a Marketo consultant in their professional services team to get up and running during implementation of the platform. Their professional services team really helped us get our questions answered fast and the answers were relevant and tailored to our business needs. Without this additional support, we would not have been up and running as fast as we were. The basic training was just too basic for our needs. **Recommendations to others considering Adobe Marketo Engage:** I would highly recommend Marketo to any organization seeking a marketing automation platform solution. It is always the right thing to do your due diligence to determine which platform fits your business needs the best, but it is very likely Marketo will end up in your top 2 or 3 choices anyways. Marketo has put together a great team of employees and a great product. I highly recommend including them in your consideration set. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo is a staple at every in-house role I've had, as well as now helping clients implement and optimize it. The core problems it's helping solve is around lead management and lifecycle, scoring, campaign execution, sales insights, reporting and more. ### 50. For digital marketer like me, AME is a must have **Rating:** 4.0/5.0 stars **Reviewed by:** Prakash R. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2023 **What do you like best about Adobe Marketo Engage?** Why I like Adobe marketo engage is that it is very much easy to use. It provides inbuild templetes for email marketing that helps me to smoothly circulate personalized ads through email marketing methodologies. It also allows me to create workflow that automates some of my important tasks. **What do you dislike about Adobe Marketo Engage?** Till now, I am very much satisfied with this tool. Initially, it was not easy for me but after working sometime in it become easy for me. Their customer support is good, due to which my quries are resolved in very short time. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** In my lead generation journey, adobe marketo engage is helping me. Using this I can easy circulate personalized ad compaigns according to the interest of the users. Overall, it helps me from initial to the final stage of my sales and lead generation process. ## Adobe Marketo Engage Discussions - [How do you improve impact into your performance?](https://www.g2.com/discussions/24008-how-do-you-improve-impact-into-your-performance) - 2 comments, 3 upvotes - [What is Adobe Marketo Engage used for?](https://www.g2.com/discussions/what-is-adobe-marketo-engage-used-for) - 2 comments, 2 upvotes - [How to improve Marketo reporting](https://www.g2.com/discussions/how-to-improve-marketo-reporting) - 2 comments, 2 upvotes - [How various features and capabilities affect marketing productivity, campaign effectiveness?](https://www.g2.com/discussions/how-various-features-and-capabilities-affect-marketing-productivity-campaign-effectiveness) - 1 comment, 2 upvotes - [Does Marketo support cc and bcc of email?](https://www.g2.com/discussions/does-marketo-support-cc-and-bcc-of-email) - 1 comment, 2 upvotes - [View Adobe Marketo Engage pricing details and edition comparison](https://www.g2.com/products/adobe-marketo-engage/reviews?page=8&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+05%3A47%3A17+-0500&secure%5Bsession_id%5D=40af9cfd-3e0e-4ca7-af33-57d9e25656ed&secure%5Btoken%5D=af9d15bee2c62606efc758c6ab9e3af5ba1cf3f28dab1a6ac95300327ddc4401&format=llm_user) ## Adobe Marketo Engage Integrations - 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[Twilio](https://www.g2.com/products/twilio/reviews) - [Wistia](https://www.g2.com/products/wistia/reviews) - [X](https://www.g2.com/products/x/reviews) ## Adobe Marketo Engage Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Integrated Workflows** - Task Management - Email Tracking/Automation - Calls and Voice - Other Outreach Options - CRM Integration - Calendar - Shared Records - Business Process Automation - Performance Management - Calendar Management - Sales Pipeline Management - Communication Management - Campaign Management **Agentic AI - Email Tracking** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Outbound Call Tracking** - Autonomous Task Execution - Natural Language Interaction **Agentic AI - Sales Enablement** - Autonomous Task Execution - Natural Language Interaction - Proactive Assistance **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Content Management** - Content Import - Content Creation - Templates - Advanced Search - Content Library - Email Management - Customizable Templates **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis - Trend Analysis **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Activity Dashboard - Multi-Channel Attribution - ROI Tracking - Engagement Tracking - Behavior Tracking - Activity Tracking - Conversion Tracking **Calling** - Record Calls - Generate Location - Call Types - Click-to-Call - Auto Dialer **Analytics** - Open Rates - Link Activity - Attachment Activity **Repeatability and Reportability** - Content Management - Workflow Management - Workflow Performance - Sales Coaching and Insights - Gamification **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Analytics** - Reporting - Alerts - Account-Based Engagement - Content Utilization - Prioritization **Lead Management** - Segmentation - Predictive Scoring - Account Identification - Lead Scoring **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Campaigns** - Proximity Marketing - Alerts/Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation - Campaign Segmentation - Drip Campaigns - Multi-Campaign - Email Marketing - Multi-Channel Marketing - Location-Based Marketing - SMS Marketing - Real-Time Notifications - Mobile Alerts **Contacts** - Personalization - Information Locater - Record Prospect Data - Contact Management **Customizations** - Email Platform Integration - Email Scheduling - Real-Time Notifications - Email Categorization - Templates - Third-Party Integrations **AI and Automation** - Lead Prioritization - Lead Scoring - Best Time of Day Scheduling - Buyer Intelligence - Machine Learning **Generative AI** - AI Text Generation - Generative AI **Additional Functionality** - Contact Management - Email Marketing - Drag & Drop - Drip Campaigns - Workflow Management - Customizable Fields - Monitoring - CRM - Team Management - Click Tracking - Subscription Management - Activity Dashboard - API - Location Tracking - Customer Segmentation - Geolocation - Customizable Branding - Activity Tracking - Data Import/Export - Mailing List Management - Campaign Management - Email Management - Audience Targeting - Reporting/Analytics - AI Copilot - Email Distribution - Email Reminders - Autoresponders - Engagement Tracking - Event Triggered Actions **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics - Reporting/Analytics - Campaign Analytics **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Campaign Execution** - Website Personalization - Prioritized Accounts - Trending Accounts - Email Campaigns **Engagement** - Coupons and Promotions - Social Promotion **Insights** - Notes - Daily Summary - Automated Voicemails - Automated Emails - Sorts Prospects - Automated Note Taking - AI/Machine Learning **Generative AI** - AI Text Generation - Generative AI - Lead Generation **Additional Functionality** - Content Delivery - Multi-Channel Communication - Alerts/Notifications - Pipeline Reports - Data Synchronization - Contact Database - Lead Nurturing - AI Copilot - Performance Metrics - Prioritization - Lead Qualification - Marketing Automation - Search/Filter - Content Creation **Additional Functionality** - Meeting Management - AI Copilot - Reminders - Recommendations - Lead Distribution - Workflow Management - Performance Management - Dashboard - Email Management - Lead Management - Activity Tracking - Email Templates - Third-Party Integrations - Customizable Fields - Sales Pipeline Management - Generative AI - Automatic Call Distribution - Call Monitoring - Lead Capture - Deal Management - Call List Management - Multi-Channel Communication - Call Recording - For Contact Centers - CRM - Data Management - Calendar Management - Chat/Messaging - Lead Qualification - API - Task Management - Interaction Tracking - Reporting & Statistics **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization - Social Media Integration - Third-Party Integrations **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Sales Engagement** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Strategic Planning **Learning Management - Sales Enablement** - Sales Training - Sales Coaching - Sales Onboarding **Additional Functionality** - Prospecting Tools - Reporting/Analytics - AI Copilot - Auto-Dialer - For Sales Teams/Organizations **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Revenue Enablement - Sales Enablement** - Cross-Functional Alignment - AI and Automation - End-to-End Customer Journey Insights - Generative AI **Additional Functionality** - Chat/Messaging - Prospecting Tools - Content Delivery - Personalization - Reporting/Analytics - Task Management - Alerts/Notifications - Activity Tracking - Third-Party Integrations - API - CRM - Campaign Management - Audio/Video Recording - Collaboration Tools - Appointment Scheduling - Real-Time Notifications - Contact Database - For Sales Teams/Organizations - Lead Management - Activity Dashboard - Scheduling - Reporting & Statistics - Email Tracking - User Management - Interaction Tracking - Workflow Management - Calendar Management - Lead Capture - Call Recording - Template Management - Customizable Branding - Social Media Integration - Content Management - Performance Management - Lead Nurturing - Document Management - Sales Trend Analysis - Meeting Management - Lead Qualification - AI Copilot - Video Support - Microsoft Outlook Integration - Audio File Management - Engagement Tracking - Contact Management - Goal Management - Sales Planning - Mobile Access - CRM Integration - Pipeline Management - Conversation Intelligence - Access Controls/Permissions - Gamification - Lead Scoring - Opportunity Management - Microlearning - Content Sharing - Real-Time Data - Workflow Automation **Additional Functionality** - Visual Analytics - Autoresponders - Landing Pages/Web Forms - Campaign Analytics - Reporting & Statistics - Campaign Scheduling - Contact Management - Text-to-Win - CRM - AI Copilot - Data Import/Export - Contextual Targeting - Real-Time Data - Mobile Access - API - Coupons - Customizable Templates - Drag & Drop - A/B Testing - Generative AI - Real-Time Analytics - Campaign Management - Event Triggered Actions - Real-Time Reporting - Contact Database - Customizable Branding - Reminders **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top Adobe Marketo Engage Alternatives - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - 4.4/5.0 (24,690 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,259 reviews) - [Outreach](https://www.g2.com/products/outreach/reviews) - 4.3/5.0 (3,501 reviews)