Link copied to clipboard # Act-On vs Adobe Marketo Engage Comparison - What are their main differences? Share [ Export ](/compare/act-on/adobe-marketo-engage/export.csv) Act-OnAdobe Marketo Engage[+ Add Product](#) Pricing **Act-On** **Starting at $900.00** Per Month · Professional **Adobe Marketo Engage** Free Trial **Contact Us** Per Month · Select **Pricing Insights** from reviews Time to Implement **Act-On** 2 monthsFaster Based on 184 responses **Adobe Marketo Engage** 3 months Based on 101 responses Return on Investment **Act-On** 12 months4 months sooner Based on 125 responses **Adobe Marketo Engage** 16 months Based on 67 responses Perceived Cost **Act-On** $$$$$ **Adobe Marketo Engage** $$$$$ Average Discount **Act-On** 12% **Adobe Marketo Engage** 17%5% more ![Act-On](https://images.g2crowd.com/uploads/product/hd_favicon/baee7ac8618d39a6cacd4a78641b4bfd/act-on.svg "Act-On") ![Adobe Marketo Engage](https://images.g2crowd.com/uploads/product/hd_favicon/d05e573f5a86935da5bdf3ce23fd5ac5/adobe-marketo-engage.svg "Adobe Marketo Engage") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Act-On** [ Ease of Use (27) ](https://www.g2.com/products/act-on/reviews?filters%5Bsentiment_snippet%5D=1399448&qs=pros-and-cons#reviews)[ Customer Support (18) ](https://www.g2.com/products/act-on/reviews?filters%5Bsentiment_snippet%5D=1401775&qs=pros-and-cons#reviews)[ Missing Features (14) ](https://www.g2.com/products/act-on/reviews?filters%5Bsentiment_snippet%5D=1402493&qs=pros-and-cons#reviews)[ Not Intuitive (10) ](https://www.g2.com/products/act-on/reviews?filters%5Bsentiment_snippet%5D=1403219&qs=pros-and-cons#reviews) **Adobe Marketo Engage** [ Ease of Use (193) ](https://www.g2.com/products/adobe-marketo-engage/reviews?filters%5Bsentiment_snippet%5D=1551625&qs=pros-and-cons#reviews)[ Automation (185) ](https://www.g2.com/products/adobe-marketo-engage/reviews?filters%5Bsentiment_snippet%5D=1549863&qs=pros-and-cons#reviews)[ Learning Curve (176) ](https://www.g2.com/products/adobe-marketo-engage/reviews?filters%5Bsentiment_snippet%5D=1550790&qs=pros-and-cons#reviews)[ Steep Learning Curve (135) ](https://www.g2.com/products/adobe-marketo-engage/reviews?filters%5Bsentiment_snippet%5D=1551684&qs=pros-and-cons#reviews) Integrations **Act-On** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_62c8febee8958c00781275975a0c5a38/dm-valid.png "Product Avatar Image") SAP ](https://www.g2.com/products/dm-valid/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_13aba37ae908d9cf29a2452925257ccc/dynamics-365-marketing.jpeg "Product Avatar Image") Dynamics 365 Marketing ](https://www.g2.com/products/dynamics-365-marketing/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cc8ff2aea2b4e848bf406528558cc3e6/infor-crm.jpg "Product Avatar Image") Infor CRM ](https://www.g2.com/products/infor-crm/reviews)[ View all ](https://www.g2.com/products/act-on/integrations) **Adobe Marketo Engage** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e89d21750715f4646ed61c011b2917dc/adobe-acrobat.png "Product Avatar Image") Adobe Acrobat ](https://www.g2.com/products/adobe-acrobat/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8eea525746279035b2a227975d6ad509/adobe-express.jpg "Product Avatar Image") Adobe Express ](https://www.g2.com/products/adobe-express/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-journey-optimizer.png "Product Avatar Image") Adobe Journey Optimizer ](https://www.g2.com/products/adobe-journey-optimizer/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d35bd7ed5dac9c71a644f1a99af5cff6/al-advantage.png "Product Avatar Image") AL ADVANTAGE ](https://www.g2.com/products/al-advantage/reviews)[ View all ](https://www.g2.com/products/adobe-marketo-engage/integrations) Screenshots **Act-On** ![Act-On screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/55670/Email-Marketing-1440x970-1.png) **Adobe Marketo Engage** ![Adobe Marketo Engage screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1457717/Marketo-Engage-CVS-Health-Summit-Session-Artwork.png) **Ratings** from reviews Meets Requirements **Act-On** 8.2 8.2899 **Adobe Marketo Engage** 8.3 8.32,803 Ease of Use **Act-On** 8.0 8.0906 **Adobe Marketo Engage** 7.4 7.42,880 Ease of Setup **Act-On** 7.7 7.7515 **Adobe Marketo Engage** 6.9 6.91,527 Ease of Admin **Act-On** 8.2 8.2520 **Adobe Marketo Engage** 7.7 7.71,181 Quality of Support **Act-On** 8.7 8.7864 **Adobe Marketo Engage** 7.6 7.62,656 Has the product been a good partner in doing business? **Act-On** 8.6 8.6500 **Adobe Marketo Engage** 7.7 7.71,174 Product Direction (% positive) **Act-On** 8.1 8.1888 **Adobe Marketo Engage** 8.0 8.02,608 **Features** ratings from reviews Marketing Automation 7.7 765 7.2 2,163 Marketing Account Intelligence 7.9 170 8.3 371 Transactional Email 7.5 40 Not enough data Account-Based Analytics Not enough data 8.1 346 Email Tracking Not enough data 7.5 99 Lead Scoring 7.4 35 Not enough data Outbound Call Tracking Not enough data 7.3 24 Sales Enablement Not enough data 7.5 22 Sales Engagement Not enough data 7.5 44 Account Data Management Not enough data 8.2 423 Landing Page Builders 7.2 44 Not enough data Customer Journey Analytics 7.3 22 Not enough data Customer Journey Mapping 8.7 22 Not enough data Mobile Marketing Not enough data 8.3 140 Marketing Analytics 7.8 118 Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 38.3% Mid-Market(51-1000 emp.) 50.1% Enterprise(\> 1000 emp.) 11.6% Small-Business(50 or fewer emp.) 38.3% Mid-Market(51-1000 emp.) 50.1% Enterprise(\> 1000 emp.) 11.6% Small-Business(50 or fewer emp.) 23.4% Mid-Market(51-1000 emp.) 51.9% Enterprise(\> 1000 emp.) 24.7% Small-Business(50 or fewer emp.) 23.4% Mid-Market(51-1000 emp.) 51.9% Enterprise(\> 1000 emp.) 24.7% **Reviewers' Industry** [![Act-On](https://images.g2crowd.com/uploads/product/hd_favicon/baee7ac8618d39a6cacd4a78641b4bfd/act-on.svg "Act-On")](https://www.g2.com/products/act-on/reviews) Act-On Marketing and Advertising 14.5% Computer Software 13.2% Information Technology and Services 11.5% Financial Services 4.8% Telecommunications 3.0% Other 53.0% [![Adobe Marketo Engage](https://images.g2crowd.com/uploads/product/hd_favicon/d05e573f5a86935da5bdf3ce23fd5ac5/adobe-marketo-engage.svg "Adobe Marketo Engage")](https://www.g2.com/products/adobe-marketo-engage/reviews) Adobe Marketo Engage Computer Software 24.8% Information Technology and Services 13.2% Marketing and Advertising 11.9% Internet 5.4% Financial Services 4.3% Other 40.4% Alternatives **Act-On Alternatives** ![Constant Contact Advanced Automation](https://images.g2crowd.com/uploads/product/hd_favicon/dc63bcf74173270f8007613ccba51fcb/constant-contact-advanced-automation.svg "Constant Contact Advanced Automation") [ Constant Contact Advanced... ](/products/constant-contact-advanced-automation/reviews) ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") [ HubSpot Marketing Hub ](/products/hubspot-marketing-hub/reviews) ![Dotdigital](https://images.g2crowd.com/uploads/product/hd_favicon/2885a17bfed3aea5feb1bb9f11865a7a/dotdigital.svg "Dotdigital") [ Dotdigital ](/products/dotdigital/reviews) ![Ortto](https://images.g2crowd.com/uploads/product/hd_favicon/27da85c6ee9e83f5910ec6b8a258f3c5/ortto.svg "Ortto") [ Ortto ](/products/ortto/reviews) **Adobe Marketo Engage Alternatives** ![Salesloft](https://images.g2crowd.com/uploads/product/hd_favicon/133ac8908c1967e2913674b8ad18ab5f/salesloft.svg "Salesloft") [ Salesloft ](/products/salesloft/reviews) ![Salesforce Sales Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-sales-formerly-salesforce-sales-cloud.svg "Salesforce Sales Cloud") [ Salesforce Sales Cloud ](/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") [ HubSpot Marketing Hub ](/products/hubspot-marketing-hub/reviews) ![Outreach](https://images.g2crowd.com/uploads/product/hd_favicon/1521467568/outreach.png "Outreach") [ Outreach ](/products/outreach/reviews) ## Act-On vs Adobe Marketo Engage FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Adobe Marketo Engage vs Act-On? Adobe Marketo Engage stands out for its advanced automation and segmentation capabilities, while Act-On is favored for ease of use and customer support. | [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) | [Act-On](https://www.g2.com/products/act-on/reviews) | | --- | --- | | 4.1/5 (3149 reviews) | 4.1/5 (1071 reviews) | | Mid-Market | Mid-Market | | 6.8 | 7.7 | | 7.5 | 8.7 | | Automation (185 all-time mentions) | Ease of Use (27 all-time mentions) | ### How do the pricing models of Adobe Marketo Engage and Act-On compare? Act-On is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Adobe Marketo Engage. - **Adobe Marketo Engage:** Reviewers note that while the platform is powerful, the pricing can be hard to justify for smaller teams or organizations with simpler needs. - **Act-On:** In recent reviews, many buyers highlight Act-On as affordable and a good value, with pricing described as very good and on par with most competitors. - **Switching-reason:** Several reviewers mention switching to Act-On for better pricing and support, especially after negative experiences with other platforms. ### What are the best alternatives to Adobe Marketo Engage and Act-On? The top 3 alternatives to Adobe Marketo Engage and Act-On are Constant Contact Advanced, Agentforce Sales, and HubSpot Marketing Hub. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) | 4.1/5 (3149 reviews) | Mid-Market | Pricing can be hard to justify for smaller teams | Automation (185 all-time mentions) | | [Act-On](https://www.g2.com/products/act-on/reviews) | 4.1/5 (1071 reviews) | Mid-Market | Affordable and good value | Ease of Use (27 all-time mentions) | | [Constant Contact Advanced](https://www.g2.com/products/constant-contact-advanced-automation/reviews) | 4.4/5 (960 reviews) | Small-Business | — | — | | [Agentforce Sales](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) | 4.4/5 (25875 reviews) | Mid-Market | — | — | | [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | 4.4/5 (14917 reviews) | Small-Business | — | — | ### Which Marketing Automation features should I prioritize when comparing Adobe Marketo Engage and Act-On? Buyers comparing Adobe Marketo Engage and Act-On should prioritize Automation, Segmentation, Integrations, Ease of Use, and Customer Support. - **Automation:** Adobe Marketo Engage (185 all-time mentions), Act-On (14 all-time mentions) - **Segmentation:** Adobe Marketo Engage (highly praised in recent reviews), Act-On (strong segmentation builder cited in recent reviews) - **Integrations:** Adobe Marketo Engage (131 all-time mentions), Act-On (15 all-time mentions) - **Ease of Use:** Adobe Marketo Engage (193 all-time mentions), Act-On (27 all-time mentions) - **Customer Support:** Adobe Marketo Engage (support cited in recent reviews), Act-On (18 all-time mentions) ### What are the pros and cons of Adobe Marketo Engage vs Act-On? Adobe Marketo Engage's headline strength is advanced automation, while Act-On is strongest in ease of use and customer support. - **Adobe Marketo Engage strengths:** Automation (185 all-time mentions), Integrations (131 all-time mentions), Features (143 all-time mentions), Segmentation and dynamic content praised in recent reviews. - **Adobe Marketo Engage trade-offs:** Learning Curve (176 all-time mentions), Steep Learning Curve (135), Complexity (100), Outdated Interface (57), Time-Consumption (50), Slow Performance (45). - **Act-On strengths:** Ease of Use (27 all-time mentions), Customer Support (18), Email Marketing (18), Easy Setup (10), Intuitive design and strong segmentation builder cited in recent reviews. - **Act-On trade-offs:** Missing Features (14 all-time mentions), Not Intuitive (10), Email Issues (9), Learning Curve (9), UI can feel dated in recent reviews. ### Is Adobe Marketo Engage or Act-On better for small businesses? Act-On is the better fit for small businesses, with stronger small-business reviewer sentiment and a focus on ease of use and support. - **Adobe Marketo Engage:** Largest reviewer segment is Mid-Market; reviewers note a steep learning curve and complexity, making it less ideal for small teams. - **Act-On:** Largest reviewer segment is Mid-Market, but recent reviews highlight ease of setup, affordability, and user-friendliness for small-business needs. ### Which Marketing Automation platform has better integrations? Adobe Marketo Engage is favored for integrations, with more reviewer-cited integration mentions and broader third-party tool support. - **Adobe Marketo Engage:** Integrates with Qualified (70 all-time mentions) and Knak (6 all-time mentions), with 131 all-time mentions for integrations overall. - **Act-On:** Integrates with NetSuite (7 all-time mentions), with 15 all-time mentions for integrations overall. ### How do Adobe Marketo Engage and Act-On compare on customer support? Act-On is rated higher for Quality of Support, with a 1.2-point lead over Adobe Marketo Engage (8.7 vs 7.5). - **Adobe Marketo Engage:** Reviewers describe support as helpful but note inconsistent response times and a need for more guided onboarding. - **Act-On:** Reviewers consistently praise customer support, citing quick responses, helpful onboarding, and ongoing improvements, with 18 all-time mentions for support. ### Which is easier to implement, Adobe Marketo Engage or Act-On? Act-On is easier to implement, with a 0.9-point higher Ease of Setup score (7.7 vs 6.8) and more positive reviewer sentiment. - **Adobe Marketo Engage:** Reviewers frequently mention a steep learning curve, technical complexity, and the need for dedicated resources during setup. - **Act-On:** Reviewers highlight easy and straightforward setup, user-friendly onboarding, and helpful support during implementation. ### Which product has better Segmentation? Adobe Marketo Engage is stronger for Segmentation, with more advanced capabilities and higher reviewer praise. - **Adobe Marketo Engage:** Segmentation is highly praised in recent reviews, with Smart Lists and dynamic content cited as standout features; 193 all-time mentions for Ease of Use and 185 for Automation support its advanced segmentation workflows. - **Act-On:** Reviewers note strong segmentation builder and ease of creating segments, with 27 all-time mentions for Ease of Use and 14 for Automation.