Introducing G2.ai, the future of software buying.Try now
Compare Act-On and Adobe Marketo Engage 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Inflection.io
Visit Website
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Mid-Market (53.5% of reviews)
Entry-Level Pricing
Starting at $900.00 Per Month
Contact Us Per Month
Act-On
Star Rating
(1,054)4.1 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $900.00 Per Month
Browse all 2 pricing plansAdobe Marketo Engage
Star Rating
(3,061)4.1 out of 5
Market Segments
Mid-Market (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Marketo Engage excels in its email marketing capabilities, particularly in sending outbound emails with a score of 8.7, while Act-On slightly outperforms in email deliverability management with a score of 8.3. Reviewers mention that Marketo's robust features allow for more personalized email campaigns.
- Reviewers mention that Act-On shines in quality of support, scoring 8.6 compared to Marketo's 7.4. Users on G2 appreciate Act-On's responsive customer service, which they find crucial for troubleshooting and maximizing the software's potential.
- G2 users highlight that Adobe Marketo Engage offers superior lead intelligence features, particularly in lead analysis with a score of 8.4, while Act-On's lead intelligence features are rated slightly lower at 8.1. Users say that Marketo's insights help in better understanding customer behavior.
- Users report that Act-On provides a more user-friendly experience, especially in ease of setup with a score of 7.7 compared to Marketo's 6.6. Reviewers mention that Act-On's intuitive interface makes it easier for new users to get started quickly.
- Reviewers mention that Adobe Marketo Engage has a more comprehensive dynamic content feature, scoring 7.8, which allows for advanced personalization in marketing campaigns. In contrast, Act-On's dynamic content capabilities are rated the same but are perceived as less flexible by users.
- Users on G2 report that Act-On's data import and export tools are highly rated at 8.2, making it easier to manage data across platforms, while Marketo's tools are rated slightly lower at 8.0. Reviewers say that this feature is essential for seamless integration with existing systems.
Pricing
Entry-Level Pricing
Act-On
Professional
Starting at $900.00
Per Month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
- Automated engagement programs
- Track website and landing page visitors
- Score visitors, prospects and customers
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Free Trial
Act-On
No trial information availableAdobe Marketo Engage
Free Trial is available
Ratings
Meets Requirements
8.2
891
8.3
2,602
Ease of Use
8.0
898
7.3
2,657
Ease of Setup
7.7
508
6.7
1,308
Ease of Admin
8.2
516
7.7
1,169
Quality of Support
8.7
857
7.5
2,453
Has the product been a good partner in doing business?
8.6
496
7.7
1,162
Product Direction (% positive)
8.1
882
8.0
2,571
Features by Category
Email Marketing
8.4
707
|
Verified
8.3
1750
|
Verified
8.8
697
|
Verified
8.7
1739
|
Verified
8.3
692
|
Verified
8.1
1715
|
Verified
8.5
615
|
Verified
8.5
1650
|
Verified
Online Marketing
7.9
640
|
Verified
7.8
1698
|
Verified
7.8
539
|
Verified
7.8
1518
|
Verified
7.9
518
|
Verified
7.9
1574
|
Verified
7.9
603
|
Verified
7.4
1575
|
Verified
7.8
519
|
Verified
7.4
1339
|
Verified
Lead Management
8.1
579
|
Verified
8.5
1354
|
Verified
8.0
560
|
Verified
7.9
1252
|
Verified
8.4
625
|
Verified
8.2
1624
|
Verified
8.2
590
|
Verified
8.2
1590
|
Verified
8.2
575
|
Verified
8.4
1643
|
Verified
8.1
572
|
Verified
8.0
1535
|
Verified
8.0
514
|
Verified
8.3
1548
|
Verified
8.0
533
|
Verified
8.2
1592
|
Verified
Campaign Management
8.1
507
|
Verified
8.3
1603
|
Verified
7.9
428
|
Verified
8.3
1495
|
Verified
7.4
336
|
Verified
7.3
1193
|
Verified
7.3
79
7.0
948
Social
6.9
306
|
Verified
7.3
750
|
Verified
7.1
373
|
Verified
7.5
802
|
Verified
7.0
317
|
Verified
7.6
790
|
Verified
7.6
97
|
Verified
7.5
757
|
Verified
6.8
233
|
Verified
7.5
719
|
Verified
Reporting & Analytics
7.9
648
|
Verified
7.7
1641
|
Verified
7.7
576
|
Verified
7.2
1416
|
Verified
7.1
411
|
Verified
7.2
1235
|
Verified
6.9
355
|
Verified
7.2
1163
|
Verified
7.3
389
|
Verified
6.9
1014
|
Verified
Platform
7.6
377
|
Verified
7.7
896
|
Verified
7.8
337
|
Verified
8.0
886
|
Verified
8.3
398
|
Verified
8.4
913
|
Verified
7.8
206
|
Verified
7.7
636
|
Verified
7.1
204
|
Verified
7.3
639
|
Verified
8.3
392
|
Verified
7.7
895
|
Verified
7.7
259
|
Verified
7.6
595
Agentic AI - Marketing Automation
Not enough data
7.4
63
Not enough data
7.4
61
Not enough data
7.4
62
Not enough data
7.1
62
Not enough data
7.3
63
Not enough data
7.5
63
Integration
8.2
394
|
Verified
8.0
912
|
Verified
7.8
307
|
Verified
7.9
865
|
Verified
7.4
282
|
Verified
8.1
793
|
Verified
Administration
8.0
36
Not enough data
7.3
36
Not enough data
8.0
35
Not enough data
8.3
35
Not enough data
6.7
26
Not enough data
7.6
30
Not enough data
Integrations
7.1
26
Not enough data
7.2
24
Not enough data
7.1
25
Not enough data
7.8
30
Not enough data
Platform
7.6
26
Not enough data
7.3
25
Not enough data
7.6
28
Not enough data
7.4
28
Not enough data
7.6
27
Not enough data
7.8
35
Not enough data
7.4
29
Not enough data
7.7
36
Not enough data
Lead Intelligence
Not enough data
8.3
321
Not enough data
8.2
325
Not enough data
8.4
339
Lead Management
Not enough data
8.4
361
Not enough data
8.0
327
Not enough data
8.2
337
Marketing Campaigns
Not enough data
8.4
315
Not enough data
8.1
300
Not enough data
8.0
298
Not enough data
8.1
315
|
Verified
Not enough data
8.3
342
Campaign Execution
Not enough data
8.2
321
Not enough data
8.1
311
Not enough data
8.1
301
Not enough data
9.0
161
|
Verified
Agentic AI - Account Data Management
Not enough data
8.2
12
Not enough data
8.2
12
Not enough data
8.2
13
Not enough data
8.3
13
Not enough data
8.1
13
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
Not enough data
7.9
31
Not enough data
8.2
31
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.6
30
Not enough data
7.5
24
Not enough data
8.0
24
Repeatability and Reportability
Not enough data
7.6
28
Not enough data
7.7
30
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
AI and Automation
Not enough data
7.8
24
Not enough data
8.0
25
Not enough data
8.1
24
Not enough data
8.1
25
Not enough data
7.8
23
Generative AI
Not enough data
7.5
23
Agentic AI - Sales Engagement
Not enough data
6.7
13
Not enough data
7.2
12
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.1
13
Not enough data
6.8
14
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
7.9
18
Not enough data
7.5
17
Not enough data
Platform Data
7.3
17
Not enough data
6.4
13
Not enough data
7.5
19
Not enough data
6.8
17
Not enough data
Platform Additional Functionality
7.1
15
Not enough data
7.1
17
Not enough data
7.8
15
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
7.8
40
Not enough data
7.4
39
Not enough data
7.2
36
Not enough data
7.6
39
Not enough data
Page Optimization
7.2
31
Not enough data
7.2
43
Not enough data
7.3
34
Not enough data
6.6
27
Not enough data
Integrations
5.4
17
Not enough data
7.9
34
Not enough data
7.8
31
Not enough data
Generative AI
6.7
10
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Agentic AI - Email Tracking
Not enough data
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.1
24
Not enough data
7.0
25
Not enough data
6.7
25
Not enough data
7.3
25
Analytics
Not enough data
8.2
82
Not enough data
8.0
82
Not enough data
7.8
46
Customizations
Not enough data
7.7
81
Not enough data
8.4
78
Not enough data
7.9
45
Not enough data
7.5
46
Not enough data
7.9
82
Generative AI
Not enough data
6.7
41
Agentic AI - Outbound Call Tracking
Not enough data
7.3
5
Not enough data
8.0
5
Calling
Not enough data
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Contacts
Not enough data
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Insights
Not enough data
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Agentic AI - Sales Enablement
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Content Management
Not enough data
6.7
11
Not enough data
6.9
12
Not enough data
8.2
11
Not enough data
6.9
12
Not enough data
6.8
11
Analytics
Not enough data
7.9
12
Not enough data
8.1
12
Not enough data
8.1
13
Not enough data
7.2
12
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
8.3
8
Not enough data
8.1
8
Not enough data
7.7
8
Not enough data
8.1
8
Lead Intelligence
8.1
127
8.4
298
7.9
134
8.2
291
8.0
134
8.3
311
Lead Management
8.5
140
8.6
309
8.0
123
8.1
295
7.9
125
8.3
294
Marketing Campaigns
7.7
94
8.3
277
7.6
79
8.1
259
7.6
94
8.2
267
7.9
94
8.2
275
7.8
116
8.3
297
Data Availability - Marketing Account Intelligence
Not enough data
7.9
35
Data Accuracy - Marketing Account Intelligence
Not enough data
8.0
35
Agentic AI - Account-Based Analytics
Not enough data
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Lead Intelligence
Not enough data
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Lead Management
Not enough data
8.4
284
Not enough data
8.0
257
Not enough data
8.1
264
Marketing Campaigns
Not enough data
8.2
237
Not enough data
8.0
211
Not enough data
8.0
231
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Analysis
Not enough data
8.5
107
|
Verified
Not enough data
8.6
117
Not enough data
8.1
84
|
Verified
Not enough data
8.3
93
|
Verified
Campaigns
Not enough data
8.3
103
Not enough data
8.2
103
|
Verified
Not enough data
8.3
101
Not enough data
8.1
99
|
Verified
Not enough data
8.7
98
|
Verified
Not enough data
8.5
98
|
Verified
Engagement
Not enough data
8.1
94
|
Verified
Platform
Not enough data
8.4
113
|
Verified
Not enough data
8.3
110
|
Verified
Not enough data
8.3
106
|
Verified
Agentic AI - Mobile Marketing
Not enough data
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Marketing Operations
7.7
74
|
Verified
Not enough data
8.0
85
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
8.2
86
|
Verified
Not enough data
6.7
35
|
Verified
Not enough data
7.3
39
|
Verified
Not enough data
Campaign Activity
8.2
91
|
Verified
Not enough data
8.2
106
|
Verified
Not enough data
7.7
73
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
8.0
74
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act-On and Adobe Marketo Engage are categorized as Marketing Account Intelligence and Marketing Automation
Unique Categories
Act-On is categorized as Customer Journey Mapping, Customer Journey Analytics, Landing Page Builders, Marketing Analytics, Lead Scoring, Visitor Identification, and Transactional Email
Adobe Marketo Engage is categorized as Sales Enablement, Account-Based Analytics, Account Data Management, Mobile Marketing, Outbound Call Tracking, Email Tracking, and Sales Engagement
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.6%
Computer Software
13.3%
Information Technology and Services
11.5%
Financial Services
4.9%
Telecommunications
3.1%
Other
52.8%
Computer Software
25.9%
Information Technology and Services
12.7%
Marketing and Advertising
12.3%
Internet
5.8%
Financial Services
4.1%
Other
39.2%
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 Comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
How best can I use Act-on to support sales through insights and trends?
1 Comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 Comment
RW
Find another solution and save yourself the pain and heartache.Read more
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 Comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How do I get Marketo certified?
2 Comments
OB
Magento Cerification is not free. You'll have to do the training before you can get access to the certificate which the pricing starts from $195
More...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
