# How various features and capabilities affect marketing productivity, campaign effectiveness?

How does the interface of Marketo will give value in terms of strategic approach?

##### Post Metadata
- Posted at: over 6 years ago
- Author title: Campaign Management Associate at Finastra
- Net upvotes: 2


## Comments
### Comment 1

The short answer is that is the purpose of a marketing automation 
platform.  The greatest benefit is visibility into a wide variety of customer touchpoints, and the ability to use those insights in the campaign logic to determine the next interaction or content preference.  All of the leads data and profile data is available in the tool to define and control the optimal user experience.  If you are integrating with a CRM, the sales team can be included in closed loop marketing methods.  The power flexibility of the Marketo platform can facilitate just about any marketing campaign.  If you have a more specific scenario, it may be easier to directly address your question.

##### Comment Metadata
- Posted at: over 6 years ago
- Author title: Consultant  | Marketing strategy, technology, process, and training | Healthcare and regulated industry experience




## Related Product
[Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews)

## Related Category
[Marketing Automation](https://www.g2.com/categories/marketing-automation)

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