--- title: Adobe Marketo Engage Reviews meta\_title: 'Adobe Marketo Engage Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 3149 reviews by the users' company size, role or industry to find out how Adobe Marketo Engage works for a business like yours. aggregate\_rating: rating\_value: 4.1 review\_count: 3149 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Adobe Marketo Engage Reviews & Product Details Visit Website Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attract the right buyers, nurture them across channels and journeys, align sales and marketing efforts, and deliver insights that maximize marketing’s impact on revenue. As a centralized hub for cross-channel campaign orchestration and execution, Adobe Marketo Engage supports businesses of all sizes—helping them acquire, nurture, expand, and retain customers along complex buying journeys. By integrating with sales tools, it streamlines marketing automation, campaign management, and lead nurturing. Whether you’re a fast-growing small business or a global enterprise, Marketo Engage empowers marketing teams to launch more campaigns, generate more sales-ready leads, and boost sales performance. Backed by proven technology, comprehensive services, and expert guidance, Marketo Engage helps thousands of companies worldwide transform marketing from a cost center into a revenue driver. * * * Product Website Adobe Marketo Engage Seller [Adobe](https://www.g2.com/sellers/adobe) Discussions [Adobe Marketo Engage Community](https://www.g2.com/products/adobe-marketo-engage/discuss) Languages Supported English Solution Type All-in-One Overview by Marie Holper Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 3 months [ View More Pricing Information ](https://www.g2.com/products/adobe-marketo-engage/pricing) ## Adobe Marketo Engage Integrations (27) What do users say about integrations? 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KS Karolina S. Marketing Operations Specialist Program Development Mid-Market (51-1000 emp.) 7/7/2026 "One of the Best Automation Tools with Huge Potential" 4.5/5 What do you like best about Adobe Marketo Engage? A lot tog potential, one of the best automation tools Review collected by and hosted on G2.com. What do you dislike about Adobe Marketo Engage? Could be a little more user friendly, and interface a lot more modern Review collected by and hosted on G2.com. What problems is Adobe Marketo Engage solving and how is that benefiting you? Automating a lot of processes that would be difficult to maintain if done manually. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Kaden C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kaden C.") KC Kaden C. Email Marketing Manager Mid-Market (51-1000 emp.) 11/19/2025 "Stable Integration, Complex Setup" 3.5/5 What do you like best about Adobe Marketo Engage? I appreciate that Adobe Marketo Engage is fairly stable as a product, providing a reliable foundation for my marketing activities. Additionally, I love how effortlessly it integrates with Salesforce. This seamless connection is invaluable to my team because it allows us to connect directly to the account, lead object, and content of the contact object, equipping us with all the necessary components to effectively market to our audience. This level of integration streamlines our processes and ensures that we have access to rich information and insights, which are critical for our strategic marketing efforts. Review collected by and hosted on G2.com. What do you dislike about Adobe Marketo Engage? Managing processes after the MQL stage is challenging. Integrating product data into the platform is particularly difficult. This makes Adobe Marketo Engage less effective for product-led growth strategies, despite its strengths in demand generation. Additionally, as an enterprise software, initial setup can be time-consuming and requires significant experience with Salesforce and an understanding of its fields. Review collected by and hosted on G2.com. What problems is Adobe Marketo Engage solving and how is that benefiting you? I use Adobe Marketo Engage for lead routing and scoring, solving the need to direct leads to the correct sales team, and for sending email communications to market and create demand. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Vy N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vy N.") VN Vy N. Salesforce Developer Mid-Market (51-1000 emp.) 4/22/2026 "Efficient Campaign Tracking with Salesforce Integration" 3.5/5 What do you like best about Adobe Marketo Engage? I like that Adobe Marketo Engage sends emails and tracks campaigns. I appreciate the native connection with Salesforce because it means we don’t have to set up a custom connection between Salesforce and Marketo. Review collected by and hosted on G2.com. What do you dislike about Adobe Marketo Engage? The native connection can only be linked to 1 Salesforce instance at a time. Review collected by and hosted on G2.com. What problems is Adobe Marketo Engage solving and how is that benefiting you? Adobe Marketo Engage sends emails and tracks campaigns, and its native connection with Salesforce means we don't have to set up a custom connection. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 Gives Campaign ![Ravindra M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ravindra M.") RM Ravindra M. Post graduate engineer trainee Small-Business (50 or fewer emp.) 11/3/2023 "Nice Product!!!" 5/5 What do you like best about Adobe Marketo Engage? ActiveCampaign are popular alternatives to Adobe Marketo for everyday users seeking simpler marketing automation tools. These platforms offer email campaigns, lead tracking, and basic workflows without Marketo's enterprise complexity or high costs. Review collected by and hosted on G2.com. What do you dislike about Adobe Marketo Engage? Modernize the user interface with intuitive navigation and fewer clicks for common tasks like campaign setup. Recent updates like the Modern UX help, but broader rollout is needed for everyday workflows. Review collected by and hosted on G2.com. What problems is Adobe Marketo Engage solving and how is that benefiting you? Adobe Marketo Engage can improve in data management, reporting, user experience, integration, and pricing transparency to better serve marketers and enhance overall platform effectiveness and user satisfaction Review collected by and hosted on G2.com. Show More 3/16/2026 Validated ReviewerIncentivizedSource: G2 invite ![Gabrielle D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gabrielle D.") GD Gabrielle D. Marketing Automation Program SME 4/21/2026 "Effortless Integration, Occasionally Slow Load" 4.5/5 What do you like best about Adobe Marketo Engage? I like that Adobe Marketo Engage is pretty intuitive and easy to navigate. I also appreciate that Marketo integrates with a lot of other suppliers, which makes execution a lot easier for us. Review collected by and hosted on G2.com. What do you dislike about Adobe Marketo Engage? Sometimes the load time can be slow. It's not all the time, happens sporadically. Review collected by and hosted on G2.com. What problems is Adobe Marketo Engage solving and how is that benefiting you? I use Adobe Marketo Engage for nurturing clients, promoting outbound activities, and demand generation. It's intuitive and integrates with many suppliers, which makes execution easier. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 Gives Campaign ![Tiffany L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tiffany L.") TL Tiffany L. Analyst Enterprise (\> 1000 emp.) 3/17/2026 "Seamless Integrations and Powerful Customization" 4/5 What do you like best about Adobe Marketo Engage? Integrations are seamless and I really like the personalization and customization capabilities. Also, the use of AI has really come in handy and has improved efficiency. Review collected by and hosted on G2.com. What do you dislike about Adobe Marketo Engage? It’s not quite as intuitive as I think it could be and it took a while for me to master. It’s not a great tool for beginners because of the learning curve. Review collected by and hosted on G2.com. What problems is Adobe Marketo Engage solving and how is that benefiting you? It has really cleaned up our database so our data isn’t as fragmented as it once was. Also, having the ability to share data with Salesforce has had a big impact. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite CW Coral W. Enterprise (\> 1000 emp.) 4/20/2026 "Efficient Email Campaigns, Needs Better Sync Support" 3.5/5 What do you like best about Adobe Marketo Engage? I like that I can send out emails to clients and prospects, and it syncs to other major platforms. Review collected by and hosted on G2.com. What do you dislike about Adobe Marketo Engage? Too many sync errors when bulk uploading lists to Marketo to CRM. Creating a better support model and training for users could be improved. Review collected by and hosted on G2.com. What problems is Adobe Marketo Engage solving and how is that benefiting you? I use Adobe Marketo Engage to reach clients and prospects through emails and creating nurtures. I like that I can send out emails, and it syncs with major platforms. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 Gives Campaign ![Mohanbabu S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohanbabu S.") MS Mohanbabu S. Product Manager 12/14/2025 "Powerful Marketing Automation with Robust Analytics" 4/5 What do you like best about Adobe Marketo Engage? I really appreciate Adobe Marketo Engage's powerful automation capabilities and flexibility. The platform makes it easy for me to create personalized, multi-channel campaigns that resonate with our audience. I find its lead scoring and nurturing features incredibly effective, and the detailed analytics offer actionable insights to optimize our strategies. The seamless integration with other tools ensures a smooth workflow. Review collected by and hosted on G2.com. What do you dislike about Adobe Marketo Engage? The initial setup of Adobe Marketo Engage was somewhat complex and required a good amount of time and technical expertise. Configuring integrations, setting up workflows, and customizing the platform to fit our needs took effort, especially for a team new to the system. Review collected by and hosted on G2.com. What problems is Adobe Marketo Engage solving and how is that benefiting you? Adobe Marketo Engage streamlines lead management, automates personalized campaigns, and provides actionable insights with analytics. It solves manual marketing challenges, boosts lead conversion, and enhances customer engagement, driving better ROI. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Diane G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Diane G.") DG Diane G. Senior Manager, Global Digital Marketing and Events Enterprise (\> 1000 emp.) 4/21/2026 "Streamlined Lead Management Despite Setup Hurdles" 3.5/5 What do you like best about Adobe Marketo Engage? I like that once you know how to use Adobe Marketo Engage, it is relatively easy to use. It allows us to effectively work our leads from SFDC. Review collected by and hosted on G2.com. What do you dislike about Adobe Marketo Engage? I found the webpage and email templates to be problematic. The initial setup was also not easy. Review collected by and hosted on G2.com. What problems is Adobe Marketo Engage solving and how is that benefiting you? Adobe Marketo Engage allows us to effectively work our leads from Salesforce, and once you know how to use it, it's relatively easy. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 Gives Campaign ![Andrew H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrew H.") AH Andrew H. Digital Marketing Consultant Mid-Market (51-1000 emp.) 7/7/2026 "Effortless Setup with Zero Hassle" 5/5 What do you like best about Adobe Marketo Engage? The ease of use to be able to setup without any real hassle Review collected by and hosted on G2.com. What do you dislike about Adobe Marketo Engage? The worry that it may or may not be sunset Review collected by and hosted on G2.com. What problems is Adobe Marketo Engage solving and how is that benefiting you? Maximising the campaign journey and understanding performance. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ## Questions about Adobe Marketo Engage? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Adobe Marketo Engage ](https://www.g2.com/products/adobe-marketo-engage/discussions/new) GU Guest User What is Marketo Sales Connect (formerly ToutApp) used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-marketo-sales-connect-formerly-toutapp-used-for) ![Lucas R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lucas R.") LR Lucas Reinero Ponz • Last activity 5 months ago How do you improve impact into your performance? 3 Upvotes 2 [ Join the conversation ](https://www.g2.com/discussions/24008-how-do-you-improve-impact-into-your-performance) [ View all Discussions ](https://www.g2.com/products/adobe-marketo-engage/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 3 months ### Return on Investment 16 months ### Average Discount 17% ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/adobe-marketo-engage/pricing) ## How much does Adobe Marketo Engage cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 96 purchases. 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