Best Mobile Attribution Platforms

Researched and written by Alanna Iwuh

Mobile attribution platforms are used by companies to determine which campaigns, partners, and channels deliver each mobile app installation. This type of software tracks where users first learn about an app and also connects them with multiple identifiers to measure the pre- and post-install app journey. Unlike attribution software—which can use pixels and cookies to determine how actions, events, or touchpoints during the prospecting and sales processes contribute to the success of their marketing and sales teams—mobile attribution software focuses specifically on the techniques that drove each user to install a mobile application. Mobile apps were created as siloed entities without the concept of cookies, so mobile attribution software uses identifiers like IP addresses, device IDs, device types, browsers, operating systems, etc. Many mobile attribution software providers use the term "people-based" attribution, which expands the scope of attribution by consolidating all the interactions and conversions of each user, regardless of where those activities take place.

Marketers use this type of software to help measure and optimize marketing performance metrics in real time across every marketing channel and ad network. This type of software is based on an attribution window, or conversion window, which is the period of time in which a user’s action (i.e., view or click) preceding app install counts as having an impact on that decision for installation. Mobile attribution software often integrates with software solutions used by sales and marketing teams, including, ad network software, marketing automation software, and CRM software. Marketing teams can also use these solutions in conjunction with mobile marketing software, mobile app optimization software, and mobile app analytics software.

To qualify for inclusion in the Mobile Attribution category, a product must:

  • Provide insight into where each mobile application install came from across every marketing channel, device, and advertising network
  • Analyze these insights to optimize user acquisition campaigns and marketing performance
  • Utilize one or more of the following attribution methods: unique identifier matching, device fingerprinting, open URL with click ID, Google Play Referrer, and probabilistic matching
  • Provide dashboards and visualizations for users to understand which activities performed better and why

How Many Mobile Attribution Platforms Products Does G2 Track?

Total Products under this Category: 27

Category Stats (Jun 2026)

  • Average Rating: 4.58/5 The average rating of products in this category, based on all submitted ratings
  • New Reviews This Quarter: 186
  • Buyer Segments: Small-Business 50% │ Mid-Market 41% │ Enterprise 10% Represents the distribution of reviewers across all products in this category.
  • Top Trending Product: Adjust (+0.02%) - Among all products in this category, Adjust recorded the largest rating increase compared to last month

Last updated: June 09, 2026

How Does G2 Rank Mobile Attribution Platforms Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 3,200+ Authentic Reviews
  • 27+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

Top-Rated Mobile Attribution Platforms At A Glance

Leader:
Adjust
Highest Performer:
Airbridge
Easiest to Use:
Adjust
Top Trending:
Trackier
Best Free Software:
Adjust

Adjust

(719)4.7 out of 5
Product Description

Adjust is a mobile measurement partner (MMP) used by more than 300,000 apps to accurately measure performance, optimize campaigns, and confidently grow their app businesses. As a comprehensive suite f

Users: UA Marketing, UA · Industries: Marketing and Advertising, Computer Games · Market Segment: 47% Mid-Market, 38% Small-Business
ProsEase of Use, Customer Support, Insights, Reporting, Analytics
ConsSlow Loading, Complexity, Expensive, Dashboard Issues, Slow Performance
Year Founded
2012
HQ Location
Berlin, Berlin
Company Website
https://www.adjust.com/
Twitter
@adjustcom
LinkedIn® Page
https://www.linkedin.com/company/adjustcom/

AppsFlyer

(779)4.5 out of 5
Product Description

AppsFlyer is the Modern Marketing Cloud that helps businesses transform complex data into clarity and growth. A foundation for unified, measurable, autonomous marketing, AppsFlyer breaks down silos ac

Users: Product Manager, Marketing Manager · Industries: Marketing and Advertising, Financial Services · Market Segment: 42% Mid-Market, 31% Small-Business
ProsAnalytics, Features, Ease of Use, Insights, Attribution
ConsExpensive, Data Inaccuracy, Pricing Issues, Data Management Issues, Expensive Pricing
Year Founded
2011
HQ Location
San Francisco, CA
Company Website
https://www.appsflyer.com
Twitter
@AppsFlyer
LinkedIn® Page
https://www.linkedin.com/company/2233984/
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Singular

(510)4.5 out of 5
Product Description

Singular is the only end-to-end marketing attribution and analytics platform that uncovers true ROI across all marketing channels. We transform complex marketing data into actionable insights by unify

Users: User Acquisition Manager, Marketing Manager · Industries: Computer Games, Financial Services · Market Segment: 52% Mid-Market, 26% Small-Business
ProsCustomer Support, Ease of Use, Helpful, Features, Reporting
ConsPoor Interface Design, Poor UI, Limitations, Data Limitations, Limited Attribution Capabilities
Year Founded
2014
HQ Location
Palo Alto, California
Company Website
https://www.singular.net
Twitter
@TweetSingular
LinkedIn® Page
https://www.linkedin.com/company/3739623/

AppMetrica

(46)4.5 out of 5
Product Description

AppMetrica is an affordable and reliable (yes, it is possible) all-in-one mobile app analytics tool that provides a comprehensive analysis of your mobile app user behavior, in-app revenue, mobile acqu

Industries: Computer Games, Information Technology and Services · Market Segment: 61% Small-Business, 30% Mid-Market
ProsEase of Use, Easy Integrations, Easy Setup, Integrations, Analytics
ConsMissing Features, Reporting Issues, Inadequate Reporting, Search Difficulty, Inadequate Tracking
Year Founded
2004
HQ Location
Dubai
Company Website
https://ads.yandex.com/welcome
LinkedIn® Page
https://www.linkedin.com/company/yndxforapps
Ownership
AppMetrica

Branch

(456)4.4 out of 5
Product Description

Branch provides reliable deep linking and attribution for every paid, owned, and earned marketing channel. Trusted to maximize the value of their evolving digital strategies, world-class brands like I

Users: Product Manager, CEO · Industries: Financial Services, Marketing and Advertising · Market Segment: 42% Small-Business, 33% Mid-Market
ProsEase of Use, Customer Support, Easy Integrations, Link Tracking, Tracking Capabilities
ConsPoor Customer Support, Setup Issues, Complex Navigation, Complex Setup, Dashboard Issues
Year Founded
2014
HQ Location
Palo Alto, California
Company Website
https://branch.io
Twitter
@branchmetrics
LinkedIn® Page
https://www.linkedin.com/company/3813083/

Airbridge

(29)4.7 out of 5
Product Description

Airbridge is a Mobile Measurement Partner (MMP) trusted by 600+ global apps like Nexon, KFC, and Alarmy. Attribute every conversion and link all your platforms—Android, iOS, SKAN, Web, PC, and Console

Market Segment: 59% Small-Business, 38% Mid-Market
ProsCustomer Support, Ease of Use, Features, Customer Insights, Integrations
ConsSlow Loading, Integration Difficulty, Integration Issues, Slow Performance, Attribution Issues
Year Founded
2015
HQ Location
Seoul, Republic of Korea
Company Website
https://www.airbridge.io/
Twitter
@AirbridgeHQ
LinkedIn® Page
https://www.linkedin.com/company/78384907

Trackier

(128)4.7 out of 5
Product Description

At Trackier, we’re building SaaS (software as a service) products from India that are used by many brands in more than 20+ countries across the world. In our industry, we’re proudly outcompeting a num

Industries: Marketing and Advertising, Accounting · Market Segment: 83% Small-Business, 13% Mid-Market
ProsFeatures, Ease of Use, Tracking, Affiliate Marketing, Tracking Referrals
ConsSlow Loading, Slow Performance, Tracking Issues, Complexity, Complexity Issues
Year Founded
2016
HQ Location
New Delhi, IN
Company Website
https://trackier.com/
Twitter
@TrackierHQ
LinkedIn® Page
https://www.linkedin.com/company/trackier/

Tenjin

(56)4.3 out of 5
Product Description

Tenjin helps fast-growing mobile publishers scale with simple, powerful advertising measurement. For a flat $200/month, you get full access to all features - no hidden fees and cancel anytime.The all‑

Industries: Computer Games · Market Segment: 66% Small-Business, 25% Mid-Market
ProsCustomer Support, Ease of Use, Insights, Attribution, Data Management
ConsIntegration Issues, Attribution Issues, Complex Setup, Expensive, Learning Curve
Year Founded
2014
HQ Location
San Francisco, California
Company Website
https://tenjin.io
LinkedIn® Page
https://www.linkedin.com/company/3754327/

Kochava

(136)4.1 out of 5
Product Description

Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver bet

Industries: Marketing and Advertising, Entertainment · Market Segment: 39% Mid-Market, 31% Enterprise
ProsCustomer Support, Attribution, Data Investigation, Insights, User Interface
ConsPoor UI, Complex Features, Not Intuitive, UX Improvement, Limitations
Year Founded
2011
HQ Location
Sandpoint, US
Company Website
https://www.kochava.com
Twitter
@kochava
LinkedIn® Page
https://www.linkedin.com/company/2377474/

Madgicx

(211)4.6 out of 5
Product Description

Madgicx is a media-buying and advertising management platform designed to assist users in planning, executing, and analyzing Meta ad campaigns. This solution falls within the campaign management and a

Users: CEO, Founder · Industries: Marketing and Advertising, Apparel & Fashion · Market Segment: 79% Small-Business, 18% Mid-Market
ProsEase of Use, Efficiency, Automation, Ad Management, Time-saving
ConsLearning Curve, Learning Difficulty, Steep Learning Curve, Complexity, Expensive
Year Founded
2018
HQ Location
Tel Aviv, Tel Aviv District
Company Website
https://www.madgicx.com
Twitter
@madgicx
LinkedIn® Page
https://www.linkedin.com/company/18942953/

Upland Localytics

(18)3.9 out of 5
Product Description

Upland Localytics is mobile app marketing and analytics software that creates personalized mobile experiences to drive engagement, loyalty, and conversion. The solution is used on billions of devices

Market Segment: 61% Mid-Market, 28% Enterprise
Year Founded
2014
HQ Location
Austin, TX
Company Website
https://www.localytics.com/
Twitter
@Localytics
LinkedIn® Page
https://www.linkedin.com/company/localytics/

Cometly

(35)4.8 out of 5
Product Description

Cometly is a attribution cloud platform that enables businesses to get better accurate attribution for their ad campaigns and make smarter ad optimization decisions based on accurate data.

Users: CEO · Industries: Marketing and Advertising · Market Segment: 77% Small-Business, 23% Mid-Market
ProsAffordable, Analytics, Attribution Accuracy, Centralized Management, Channel Management
ConsPoor Documentation
Year Founded
2021
HQ Location
Newtown, Pennsylvania
Company Website
https://cometly.com
Twitter
@CometlyApp
LinkedIn® Page
https://www.linkedin.com/company/cometly/

CAKE

(60)4.5 out of 5
Product Description

CAKE has led the performance marketing industry with innovative solutions for advertisers, networks, and publishers to manage, measure, and optimize their digital marketing campaigns, in real-time. Th

Industries: Marketing and Advertising, Financial Services · Market Segment: 70% Small-Business, 25% Mid-Market
ProsCustomization, Ease of Use, Customer Support, Customizability, Data Management
ConsComplex Reporting, Inadequate Reporting, Poor Reporting, Slow Reporting, Complexity
Year Founded
1995
HQ Location
Markham, ON
Company Website
https://csiperseus.com/
Twitter
@perseus
LinkedIn® Page
https://www.linkedin.com/company/25050544/

Grovs

(2)5.0 out of 5
Product Description

Grovs helps mobile apps grow faster—smarter. Track installs, boost engagement, and optimize ROI across the full user journey with deep links, referral tracking, and clear, actionable analytics. Gro

Market Segment: 200% Small-Business
ProsAttribution Accuracy, Deep-linking, Analytics, Attribution, Ease of Use
ConsPoor Documentation, Learning Curve, Learning Difficulty, Setup Issues
Year Founded
2016
HQ Location
Cluj-Napoca, RO
Company Website
https://appssemble.com
LinkedIn® Page
http://www.linkedin.com/company/appssemble

Swaarm

(22)4.8 out of 5
Product Description

Swaarm provides an innovative tracking and attribution Platform that empowers agencies, advertisers, and partners with innovative solutions for performance-based marketing. Our comprehensive platform

Industries: Marketing and Advertising · Market Segment: 100% Small-Business
ProsCustomer Support, Helpful, Attribution, Dashboard Usability, Ease of Use
Year Founded
2020
HQ Location
Berlin, DE
Company Website
https://swaarm.com/
LinkedIn® Page
https://www.linkedin.com/company/swaarm-tech/